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Explore every episode of the podcast Uncle Marv's IT Business Podcast

Dive into the complete episode list for Uncle Marv's IT Business Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
Zensai: Training Made Simple for MSPs (EP 854)26 Jun 202500:16:51

Uncle Marv welcomes Kathleen Lord, Chief Revenue Officer at Zensai, to the show live from Pax8 Beyond in Denver. They dive into why compliance is broken and how MSPs can bridge the gap between technology implementation and user adoption. Kathleen explains how Zensai’s learning management system, built natively into Microsoft Teams, makes training simple, scalable, and cost-effective for both MSPs and their clients. The conversation covers everything from pricing and ease of use to the power of training as a tool for customer engagement and retention. Kathleen also shares her journey from SaaS pioneer to Zensai, highlighting the importance of making solutions easy for MSPs to sell and use.

Why Listen:

  • Kathleen Lord’s unique SaaS and SMB expertise
  • Training as a tool for MSP growth and customer retention
  • Simple, effective learning management inside Microsoft
  • Affordable pricing and easy administration
  • Opportunities to expand services and re-engage clients

Kathleen Lord (Kathleen Lord on LinkedIn) is the Chief Revenue Officer at Zensai, a Danish company with a strong presence in the US and Europe. With over 20 years of experience in SaaS, SMB, and learning management, Kathleen is passionate about making training simple, effective, and scalable for MSPs and their clients. She is a frequent LinkedIn contributor and a recognized leader in the tech and compliance space.

Companies, Products, and Books Mentioned

=== SPONSORS

=== MUSIC LICENSE CERTIFICATE

=== Show Information

How to Know You’re Not Charging Enough (EP 853)26 Jun 202500:47:32

Ever wondered what it’s like to face a client who suddenly wants to pay less—while secretly discovering they’ve already shopped around and found your rates are actually half the competition? Uncle Marv shares a jaw-dropping story about pricing, client loyalty, and the emotional rollercoaster of running an IT business. 

Should you run DHCP on a server, a firewall, or both? Uncle Marv breaks down the pros and cons, shares real-world examples, and debates the best practices with listeners in the chat. Whether you’re a solo tech or managing a team, his insights will help you navigate the tricky waters of network design and client expectations.

Plus, find out why chocolate just doesn’t cut it as swag—and what really impresses a seasoned MSP. 

Why Listen:

  • Real pricing pain points and solutions
  • Expert advice on DHCP placement
  • Industry news: Synchro’s universal billing
  • ConnectWise malware warnings
  • Florida Man alligator adventure

News:

Companies & Products

=== SPONSORS

=== MUSIC LICENSE CERTIFICATE

=== Show Information

Mac Management for MSPs (EP 852)25 Jun 202500:28:44

Ever wonder why some MSPs struggle with Macs while others thrive? Justin Esgar, founder of an Apple-focused MSP and host of All Things MSP, pulls back the curtain on what it really takes to manage Macs at scale. From hilarious conference stories to the secrets of Mac deployment and security, this episode is packed with actionable insights for MSPs who want to level up their Apple game—or finally decide to leave it to the experts.

Why Listen:

  • Hear real-world stories from a successful Apple MSP
  • Learn how to avoid common MSP pitfalls
  • Get inspired by Justin’s journey and conference success
  • Discover the power of podcasting for business growth
  • Find out why empathy and specialization matter in IT

Justin Esgar is the host of the All Things MSP podcast, founder of an Apple-based MSP, and organizer of the ACES Conference for Apple consultants. With over 17 years in the industry, Justin is passionate about helping MSPs grow, sharing knowledge, and connecting with others in the IT community.

Companies, Products, and Books Mentioned

=== SPONSORS

=== MUSIC LICENSE CERTIFICATE

=== Show Information

Innovative Events for MSP Growth (EP 851)25 Jun 202500:11:03

What does it take to stand out in the MSP world? Join Uncle Marv and event management expert Amy Slater as they unpack the power of community, collaboration, and smart event planning. From organizing intimate Lunch and Learns to orchestrating large-scale panels, Amy reveals how Innovative Events supports MSPs and small businesses in finding their voice and expanding their reach. Tune in for insider tips, real-world stories, and actionable advice from the heart of the MSP event scene.

Why Listen:

  • Gain actionable event planning advice
  • Understand the value of community and networking
  • Learn how to market your MSP on a budget
  • Discover Denver’s top event spots for MSPs
  • Connect with industry leaders and resources

Amy Slater is the founder of Innovative Events, a full-service event management company specializing in corporate events, AV, and party planning for MSPs and small businesses. Based in Lafayette, Colorado, Amy is passionate about supporting business growth through creative event solutions and serves as the member advocate for the Managed Service Providers Association of America (MSPAA), encouraging MSPs to join and benefit from the association’s resources.

Companies, Products, and Books Mentioned

=== SPONSORS

=== MUSIC LICENSE CERTIFICATE

=== Show Information

Travel, Food & IT with Brook Lee (EP 850)24 Jun 202500:28:32

Join Uncle Marv and Brook Lee as they swap stories from the road, sharing the secrets to building authentic vendor relationships and the value of thinking outside the box. From event etiquette to real-world onboarding challenges, they share stories and strategies that will help you spot the best fit for your business. Plus, get ready for a world tour of food, travel, and unforgettable networking moments—because in the IT world, sometimes the best connections are made over a hot dog on a curb at 2 a.m.

Why Listen:

  • Learn how to choose vendors who “get” MSPs
  • Discover event networking and vendor etiquette tips
  • Hear behind-the-scenes stories from PAX 8 Beyond
  • Get inspired by Liongard’s innovative approach
  • Enjoy travel and foodie adventures from the road

Companies, Products & Books Mentioned

Brooke Lee is a key leader at Liongard, a company known for its innovative approach to IT automation and its strong focus on MSP experience. With a background in MSP operations and a passion for authentic partnerships, Brooke brings real-world insights and a refreshing honesty to every conversation. She’s also a travel and food enthusiast, always on the lookout for the next great meal or memorable adventure.

=== SPONSORS

=== MUSIC LICENSE CERTIFICATE

=== Show Information

Automating MSP Success with Cyft (EP 849)24 Jun 202500:24:27

Ever feel like your MSP is drowning in data but starved for context? Jeffrey Newton, co-founder of CYFT, shares how his AI-driven platform is giving MSPs real-time situational awareness—automating documentation, enriching tickets, and ensuring techs have the right info before they even pick up a call. Listen to why “best practice” may not always be in your best interest and how CYFT is changing the game for MSPs who want to break free from the industry’s echo chamber.

Why Listen:

  • Hear how CYFT automates documentation and ticket enrichment
  • Learn why “best practice” may not always serve your MSP
  • Get actionable insights for MSP efficiency and growth
  • Discover how real-time context can transform your tech team’s workflow

Companies, Products, and Books Mentioned

=== SPONSORS

=== MUSIC LICENSE CERTIFICATE

=== Show Information

Proxmox, Docker & Containers Explained (EP 848)24 Jun 202500:47:12

If you’ve ever dreamed of building your own home lab or wondered how to get started with Synology, Unraid, or TrueNAS, this episode is for you. Uncle Marv and Mike Wieger break down the pros and cons of each platform, explain the magic of Docker and containerization, and share practical tips for home automation and security. Get inspired to tinker, break, and learn—just like the pros do!

Why Listen:

  • Learn how to set up a powerful home lab on a budget
  • Discover the best NAS solutions for your needs
  • Understand Docker and containerization in plain English
  • Get tips for home automation and security
  • Hear real-world consulting stories from a tech-savvy attorney

Guest Bio: Mike Wieger is a former attorney and current tech enthusiast who has built a robust home lab featuring Synology, Unraid, and TrueNAS servers. He is passionate about open-source software, home automation, and sharing his knowledge with others. Mike has consulted for small businesses and friends, helping them set up secure, efficient IT solutions.

Fiber Wars, Fast Networks, and Smarter Health Tech with Mike Wieger (Podcast): https://podcasts.apple.com/us/podcast/fiber-wars-fast-networks-and-smarter-health-tech-with/id457300409?i=1000712868122

Companies, Products, and Books Mentioned:

=== SPONSORS

=== MUSIC LICENSE CERTIFICATE

=== Show Information

Secure Endpoint Management with Devicie (EP 847)23 Jun 202500:22:34

What if you could manage hundreds of Intune tenants without ever repeating the same task? Colin Britton shares how Devicie’s runbooks and automation tools make it possible, while also providing deep insights into endpoint health and security. Learn about their new Reporting Connector for Edge for Business and how it brings browser security into focus for modern IT environments. 

Why Listen:

  • Find out how Devicie makes Intune management scalable and secure
  • Learn about the latest automation and reporting features
  • Hear real-world examples of MSP and IT collaboration
  • Get expert advice on managing complex Microsoft environments
  • Discover the future of agentic IT and automation

Colin Britton is a seasoned leader in the MSP space with over a dozen years of experience, currently driving Devicie’s expansion into the US market. 

Companies, Products, and Books Mentioned

=== SPONSORS

=== MUSIC LICENSE CERTIFICATE

=== Show Information

Eric Torres on Channel and Community at Pax 8 (EP 846)23 Jun 202500:14:46

Eric Torres joins Uncle Marv to discuss the power of community, peer groups, and collaboration in the MSP industry. Eric shares his personal journey, the importance of vendor partnerships, and how PAX 8 is helping MSPs transition to MSP 3.0—where AI and intelligence drive business success.

Eric shares his journey from Milwaukee to Melbourne, his passion for travel, and the importance of professional friendships in the IT channel. The conversation dives into the power of peer groups, the value of vendor collaborations, and how PAX 8 is helping MSPs navigate the transition to MSP 3.0—where AI and intelligence are at the forefront. Eric also highlights the importance of ongoing education, the resources available to PAX 8 partners, and the exciting announcements coming out of Beyond 2025.

Why Listen:

  • Learn how to build and leverage MSP peer groups for accelerated growth.
  • Discover the power of vendor collaboration and a vendor-agnostic mindset.
  • Get insider access to the latest PAX 8 announcements and resources.
  • Understand the transition from MSP 2.0 to MSP 3.0 and the role of AI.
  • Hear real-world stories and lessons from a decade in the IT channel.
  • Gain practical tips for building strong professional relationships and community.
  • Find out how ongoing education and training are helping MSPs succeed.

Guest: 

Eric Torres is the Vice President of Channel and Community Engagement at PAX 8, where he leads efforts to grow the partner community and drive engagement across the MSP ecosystem. With a background spanning multiple industry-leading companies, Eric is a respected leader and advocate for peer groups, vendor collaboration, and continuous learning in the IT channel.

Companies, Products, and Books Mentioned: 

=== SPONSORS

=== MUSIC LICENSE CERTIFICATE

=== Show Information

Libby McIlhany on Automation & AI in IT (EP 845)20 Jun 202500:28:36

What does it take to lead product in a company that’s always pushing boundaries? Libby McIlhany shares her journey from software engineer to Chief Product Officer at PAX 8, revealing how she and her team are shaping the future of the IT marketplace. From the dot-com crash to the AI revolution, this episode is a masterclass in tech leadership.

Why Listen:

  • Gain perspective on the evolution of the IT channel
  • Hear how PAX 8 is innovating with public storefronts and integrations
  • Learn about the role of UX research in building world-class products
  • Get inspired by stories of resilience and adaptability in tech
  • Understand how to make the most of feedback and iteration

Guest:

Libby McIlhany is the Chief Product Officer at PAX 8, where she leads product strategy and innovation for one of the fastest-growing companies in the IT channel. 

Companies, Products, and Books Mentioned:

=== SPONSORS

=== MUSIC LICENSE CERTIFICATE

=== Show Information

Browser Security: Why MSPs Need It (EP 844)19 Jun 202500:14:40

Ever wonder how to secure remote access without costly VPNs? DefensX’s new ZTNA product is designed for MSPs and enterprises, offering granular control and flexible deployment. Dave Maik explains why their approach is different—and why MSPs are raving about the ability to mix and match features to fit client needs. 

Why Listen:

  • Hear the story behind DefensX’s Innovator Vendor of the Year award
  • Explore new ZTNA and browser security features
  • Learn how DefensX supports MSPs with easy, flexible integrations
  • Gain actionable advice for protecting against AI and browser-based attacks
  • Get inspired by real-world success stories from the MSP community

Companies, Products, and Books Mentioned: 

=== SPONSORS

=== MUSIC LICENSE CERTIFICATE

=== Show Information

Automating Legal Contracts for MSPs (EP 843)19 Jun 202500:22:30

Kim Simmonds, founder of Cloud Contracts 365, shares how her platform is transforming legal services for MSPs by automating contract creation, management, and risk review. With AI-powered tools, unlimited e-signatures, and direct access to US lawyers, MSPs of any size can now protect their business and grow with confidence.

Why Listen:

  • Learn how to automate contract management and risk review for your MSP
  • Discover the benefits of unlimited e-signatures and automated renewal reminders
  • Hear Kim’s inspiring journey from New York law to UK tech innovation
  • Get insights on how legal tech is making legal protection affordable and accessible
  • Find out how Cloud Contracts 365 is helping MSPs meet insurance requirements and increase

Why Listen: 

  • Automate contract creation, management, and risk review for your MSP
  • Access unlimited e-signatures and automated renewal reminders
  • Get direct support from US lawyers through the platform
  • Build state-specific contracts tailored to your jurisdiction
  • Stay compliant with changing legal and insurance requirements
  • Increase your MSP’s valuation and protect your business
  • Learn from Kim Simmonds’ unique journey from law to tech innovation
  • Discover how legal tech is making legal protection affordable and accessible
  • Find out how Cloud Contracts 365 is helping MSPs grow safely and confidently

Companies, Products, and Books Mentioned

=== SPONSORS

=== MUSIC LICENSE CERTIFICATE

=== Show Information

MSP Life with Corey Kirkendoll (EP 842)19 Jun 202500:56:02

Uncle Marv and Corey Kirkendoll explore the latest developments in managed IT, from the impact of AI and automation to the importance of community and collaboration. They discuss memorable moments from recent conferences, including IT Nation Secure and Pax8 Beyond, and share insights on how to navigate information overload and make strategic technology choices. Corey emphasizes the need for MSPs to brand their offerings and maintain flexibility in their tech stack, while also highlighting the value of customer relationships and follow-up. 

Why Listen: 

  • Actionable Insights: Learn how to scale your MSP, leverage AI, and build a customer-focused business.
  • Real-World Stories: Hear behind-the-scenes tales from IT conferences and the latest trends in swag and technology.
  • Expert Advice: Gain practical tips from Corey Kirkendoll, a seasoned MSP leader with over 30 years of experience.
  • Community Focus: Discover the value of collaboration, documentation, and community-driven growth in the IT industry.
  • Entertainment Value: Enjoy a mix of humor, Florida Man stories, and industry insights that make this episode both informative and fun.

Florida Man Shoots Ex-Boss: https://www.perplexity.ai/page/florida-man-shoots-ex-boss-GfcwQEIrScOMZLjactisbA

Guest: 

Corey Kirkendoll is President and CEO of 5K Technical Services, an award-winning managed service provider (MSP) serving small and midsize businesses in North Texas. 

Companies, Products, and Books Mentioned: 

=== SPONSORS

=== MUSIC LICENSE CERTIFICATE

=== Show Information

MSPs, Contracts & Chaos: Brad Gross at Pax8 Beyond (EP 841)18 Jun 202500:26:34

Brad Gross joins Uncle Marv to recap the PAX8 Beyond show in Denver, sharing first-hand insights as both an exhibitor and industry legal expert. They discuss the exhaustion and excitement of booth life, the launch of the MSP Terms cloud platform, and the critical new FTC rules on auto-renewals affecting MSPs and vendors. The episode covers legal pitfalls, vendor agreements, client lawsuits, and the importance of clear contracts and expectation management for MSPs.

Why Listen

  • Get expert legal advice on the new FTC auto-renewal rules impacting MSPs and vendors.
  • Learn practical strategies for managing contracts and client expectations.
  • Discover how MSP Terms can streamline your contract process and boost compliance.
  • Hear real-world stories from the PAX8 Beyond show, including lessons from the exhibitor floor.
  • Understand the risks of vendor agreements and how to avoid common traps.
  • Find out how to protect your MSP from client lawsuits and liability.

Companies, Products & Books Mentioned 

=== SPONSORS

=== MUSIC LICENSE CERTIFICATE

=== Show Information

The CMMC 2.0 Sh*t Show (EP 840)18 Jun 202500:41:30

Join Uncle Marv and special guest Ryan Miller, CISO and vCISO at RootPoint, for a no-nonsense look at the new CMMC 2.0 rules shaking up the IT and MSP world. Ryan reveals why the Department of Defense’s phased rollout is set to cause chaos, why most MSPs are in for a rude awakening, and what it really takes to get compliant. Learn the differences between FCI and CUI, the truth about audit timelines, and why prime contractors might force you to Level 2—even if you think you’re safe at Level 1. Ryan also shares his personal strategies for mastering CMMC’s complexities and points listeners to top resources like GRC Academy and Summit 7 for further guidance.

Why Listen? 

  • Get the unfiltered truth about CMMC 2.0’s impact on your business and clients.
  • Learn how to avoid the most common and costly compliance mistakes.
  • Hear firsthand advice from a CISO who’s helped dozens of MSPs navigate the CMMC maze.
  • Access must-know resources and real-world strategies to prepare for the coming compliance storm.

Companies, Products, and Books Mentioned

=== SPONSORS

=== MUSIC LICENSE CERTIFICATE

=== Show Information

Synology Under Fire: NAS Alternatives (EP 839)17 Jun 202500:37:35

Mike Wieger, a passionate home labber and attorney, shares his journey from QNAP to custom-built NAS solutions, highlighting the importance of support, hardware flexibility, and the right fit for business versus home use. Learn how to choose the best NAS for your clients and when to consider virtualization.

Why Listen

  • Expert Insights: Hear from a home lab enthusiast and IT professional who has tested all major NAS solutions.
  • Practical Advice: Learn how to choose the right NAS for your business or home lab, including hardware, support, and ecosystem considerations.
  • Real-World Experiences: Gain valuable tips on network upgrades, virtualization, and self-hosting from someone who’s been there.
  • Stay Informed: Understand the latest controversies and trends in the NAS world, including Synology’s recent changes.
  • Inspiration: Discover how passion for technology can lead to innovative solutions, even outside of a traditional IT career.

Companies, Products, and Books Mentioned

=== SPONSORS

=== MUSIC LICENSE CERTIFICATE

=== Show Information

Stop Email Compromise with Petra Security (EP 838)13 Jun 202500:14:36

Why Listen?

This episode offers MSPs and IT professionals a rare look at a new, laser-focused security vendor shaking up the channel. Nathan Ostrowski shares insider insights on how machine learning can dramatically improve detection of business email compromise—a threat that’s growing by 300% year over year. 

Main Highlights

Marv welcomes Nathan Ostrowski, co-founder of Petra Security, to the show at IT Nation Secure in Orlando. They start with a lighthearted chat about Duke basketball and the unique culture of Cameron Indoor Stadium, including the legendary “tenting” tradition for game tickets. The conversation quickly turns to the serious business of cybersecurity, as Nathan explains how Petra Security uses machine learning to detect Microsoft 365 account compromises faster and more accurately than traditional solutions. By analyzing data from Exchange, SharePoint, and Teams, Petra Security can catch attacks in minutes, not hours, and provides MSPs with clear, actionable reports. Nathan highlights the company’s rapid growth, their offer to analyze past incidents for free, and their upcoming presence at industry events. The episode is packed with practical advice, engaging stories, and a glimpse into the future of MSP security.

Companies, Products, and Books Mentioned: 

=== SPONSORS

=== MUSIC LICENSE CERTIFICATE

=== Show Information

Iron Man, Cyber Hero, Danny Jenkins (EP 837)12 Jun 202500:12:42

Uncle Marv and Danny Jenkins reconnect at IT Nation Secure in Orlando, reminiscing about Danny’s unforgettable Iron Man suit appearance at Zero Trust World—a suit that ended up being raffled off for charity, with a twist. The conversation quickly turns to ThreatLocker’s latest product updates: the user store for MSPs, which empowers users with approved app alternatives, and a powerful new web filtering tool that integrates real-time approval workflows. Danny details how ThreatLocker’s EDR capabilities have evolved, now featuring data exfiltration detection, automated policy responses, and integration with Windows Defender for even more granular control. He also shares how ThreatLocker’s single agent approach keeps systems secure without overwhelming resources, and how new optimizations are slashing CPU overhead by up to 80%.

The episode explores ThreatLocker’s journey through FedRAMP compliance, the importance of vendor compliance for MSPs, and the upcoming launch of a new feature to help businesses stay compliant with CMMC, HIPAA, NIST, and ISO standards. Danny gives a sneak peek at ThreatLocker’s 100 Days in Office webinar series, which offers practical, weekly steps for MSPs to improve security. The conversation wraps up with insights into ThreatLocker’s global expansion, 24/7 support, and the value of hands-on learning at Zero Trust World. 

=== Companies, Products, and Books Mentioned

=== SPONSORS

=== MUSIC LICENSE CERTIFICATE

=== Show Information

OpenText MSP Strategy with Mike DePalma (EP 836)11 Jun 202500:25:26

Uncle Marv sits down with Mike DePalma, Vice President of Business Development at OpenText, at IT Nation Secure in Orlando. Mike shares his unique journey from Datto and Kaseya to OpenText, highlighting the company’s recent acquisitions and their impact on the MSP channel. He explains how OpenText’s cybersecurity stack—including Webroot, Zix, Carbonite, and Pillar—offers MSPs a single pane of glass for security and Microsoft licensing.

Mike emphasizes OpenText’s commitment to flexible contracts, premium support, and the ability to offer free trials for every client. He discusses the importance of business efficiency and unique value propositions for MSPs, and how OpenText’s new EDR offering is changing the game. The conversation also covers the challenges of portal utilization, the benefits of vertical-specific bundles, and the evolving MSP landscape under private equity influence.

=== Companies, Products, and Books Mentioned

=== SPONSORS

=== MUSIC LICENSE CERTIFICATE

=== Show Information

SIEM Secrets with ConnectWise (EP 835)10 Jun 202500:21:27

Uncle Marv welcomes John Helms, Director of Product Management for Cybersecurity at ConnectWise, to discuss the latest in MSP security at IT Nation Connect. They cover ConnectWise’s new SIEM—available in Essentials and Pro versions—tailored for MSPs who need either basic monitoring or full-scale integration. John explains how ConnectWise leverages Elastic Security for a seamless, scalable solution, keeping all security tools in one place for MSPs.

John’s career journey is a highlight, tracing his path from early ISP technician to leading product management at ConnectWise. He shares stories about the evolution of IT, the challenges of product management, and the importance of direct feedback from MSPs and engineers. The conversation also touches on the impact of remote work on security, the creative solutions MSPs are building, and the value of keeping everything in a single console. 

=== Companies, Products, and Books Mentioned

  • ConnectWise – connectwise.com
  • Microsoft – microsoft.com
  • Pax8 – pax8.com
  • Elastic Security – elastic.co/security
  • ASIO Platform (ConnectWise ASIO) – connectwise.com/platforms/asio

=== SPONSORS

=== MUSIC LICENSE CERTIFICATE

 

=== Show Information

MSPs, MDR, and the Liability Conversation (EP 834)09 Jun 202500:29:05

Ever feel like you’re fighting an uphill battle to keep your clients—and your MSP—safe from cyber threats? In this episode, Uncle Marv sits down with MacKenzie Brown from Blackpoint Cyber to talk about the real-world challenges and opportunities facing MSPs today.

MacKenzie shares how Blackpoint’s Compass One platform is changing the game, giving MSPs a unified view of their security posture and helping them justify investments to clients. She also introduces MDR Essentials, a new, affordable option for MSPs who want to get started with advanced protection.

“Compass One is really the unified platform to fix more proactive left of boom, asset management, vulnerability scanning, but also in this multi-tenancy hybrid ecosystem world that MSPs are working with.”

The conversation turns to the latest threats—fake CAPTCHA, SSL VPN compromise, and malicious ScreenConnect installs—and how Blackpoint’s threat intelligence team is working to keep MSPs ahead of attackers. MacKenzie and Uncle Marv discuss the growing risk of liability for MSPs who fail to secure client environments, and why it’s more important than ever to have tough conversations with clients about security.

They also explore the trend toward vendor agnosticism and the need for MSPs to standardize their tool stacks. Whether you’re a small MSP or a large one, this episode is packed with actionable insights and practical advice to help you protect your business and your clients.

=== Companies, Products, and Books Mentioned

=== SPONSORS

=== MUSIC LICENSE CERTIFICATE

=== Show Information

Cyrisma Simplifies Cybersecurity (EP 833)06 Jun 202500:25:29

Uncle Marv sits down with Liam Downward, co-founder and chief product officer of Cyrisma, at IT Nation Connect in Orlando. Liam shares his candid journey from MSP owner to cybersecurity innovator, revealing the pain points that inspired Cyrisma’s creation: tool overload, shrinking margins, and the need for affordable, accessible security. The discussion dives into how Cyrisma consolidates vulnerability management, data classification, dark web monitoring, and compliance into a single platform—helping MSPs increase efficiency and profitability.

Key topics include strategies for increasing revenue without raising prices, the importance of defensibility in contracts, and how to turn risk visibility into a selling point. Liam also shares his thoughts on American sports, the business of soccer, and why Florida’s heat is a beast of its own. Whether you’re an MSP owner or IT professional, you’ll find actionable insights and a fresh perspective on thriving in a competitive market.

=== Companies, Products, and Books Mentioned

=== SPONSORS

=== MUSIC LICENSE CERTIFICATE

=== Show Information

IT Nation Secure: Announcements & Lynn Williams (EP 832)06 Jun 202500:12:40

Lynn Williams of ASCII joins Uncle Marv live from IT Nation Secure 2025 for her first-ever podcast appearance, sharing stories from the heart of the IT community. Hear about the latest ConnectWise innovations, the impact of ASCII’s Taste of Success events, and why building relationships is the secret weapon for MSPs. This episode is a must-listen for anyone looking to stay ahead in the evolving world of IT.

IT Nation Secure 2025 Highlights: Uncle Marv recaps the conference’s biggest announcements, including ConnectWise’s new endpoint management and security solution, SIEM updates, and the launch of PSA powered by ASIO.

ASCII Group & Community Building: Lynn Williams shares the ASCII Group’s mission, the impact of Taste of Success and Edge events, and the value of building community among MSPs and IT leaders.

ConnectWise, Microsoft, and Pax8 Partnership: A new turnkey solution for MSPs is unveiled, integrating Microsoft 365, ConnectWise RMM Pro, and more, streamlining security and operations for small business clients.

Leadership & Industry Recognition: Shout-outs to ASCII’s leadership, including Alan Weinberger, and recognition of key partners and event sponsors. 

=== Conference News

=== Companies, Products, and Books Mentioned

=== SPONSORS

=== MUSIC LICENSE CERTIFICATE

=== Show Information

DragonForce Ransomware: MSPs Under Attack! (EP 831)30 May 202500:19:57

This episode dives deep into the recent DragonForce ransomware attack that targeted an MSP using the SimpleHelp RMM tool, compromising both the provider and its clients. Uncle Marv is joined by Dave Sobel, host of MSP Radio and The Business of Tech podcast, to analyze what went wrong and how MSPs can avoid similar fates. The conversation covers the critical importance of patching known vulnerabilities, the risks of on-premises RMM tools, and the shift toward cloud-based solutions for reducing attack surfaces.

Dave Sobel highlights the aggressive tactics of DragonForce, their ransomware-as-a-service business model, and why attackers are increasingly exploiting RMM tools. The episode also explores the concept of zero trust, the need for managed detection and response, and the legal risks MSPs face when failing to meet modern security standards. Listeners will walk away with actionable insights on improving cyber hygiene, rethinking persistent remote access, and evolving their security frameworks to keep up with today’s threats.

=== Companies, Products, and Books Mentioned

=== MUSIC LICENSE CERTIFICATE

=== Show Information

Look the Part: Video Appearance Tips for IT Pros (EP 830)29 May 202501:00:27

Uncle Marv welcomes back Lisa Shorr, a leading authority on personal branding and client experience for IT businesses, for a lively and insightful discussion on video meeting etiquette. After breaking down the latest cybersecurity threats, the conversation shifts to the “new normal” of remote and hybrid work, where your camera is your connection to clients and colleagues.

Lisa explains why turning your camera on is non-negotiable, how to create a professional (yet authentic) background, and why leaders must model the behaviors they want their teams to follow. She shares coaching tips for helping technical staff shine on screen, discusses the impact of nonverbal cues, and reveals how intentional presence builds trust, loyalty, and long-term business growth.

The episode is packed with actionable tips, relatable stories (yes, including pajama pants on Zoom!), and a reminder that every video call is a chance to build—or lose—business. Lisa also previews her book, “Your Brand Unleashed,” and upcoming talks at IT Nation Secure and PAX8 Beyond. The show closes with a classic Florida Man story and a call to action for MSPs to lead by example, on and off camera.

Companies, Products, and Books Mentioned: 

Florida Man and News:

=== SPONSORS

=== MUSIC LICENSE CERTIFICATE

=== Show Information

Why Pax8 Beyond is a Must-Attend for MSPs (EP 829)28 May 202500:30:58

Watch the video here: https://www.youtube.com/watch?v=VSQ4kIIBbRQ

=== 

Join Uncle Marv and Rob Rae as they preview Pax8 Beyond 2025, the can’t-miss conference for managed service providers. Rob shares the inside story of how this event has grown into a global phenomenon, with plans for expansion into Europe and Southeast Asia. Listeners get a sneak peek at the conference’s unique approach: tailored education tracks for every MSP persona, a commitment to neutral, value-driven content, and a focus on real-world business growth.

Rob also addresses the challenges of scaling a fast-growing company, the importance of transparency, and the need for vendors to “jump in the pit” with their partners during tough times. From the excitement of a sold-out venue to the anticipation of surprise musical guests and high-profile keynotes, this episode captures the energy, honesty, and innovation that set Pax8 Beyond apart.

Companies, Products, and Books Mentioned: 

=== SPONSORS

=== MUSIC LICENSE CERTIFICATE

 

=== Show Information

Syncro XMM: MSP’s Secret Weapon (EP 828)28 May 202500:48:14

Uncle Marv welcomes Syncro’s CEO Michael George and Chief Product Officer Dee Zepf for an in-depth conversation about the all-new XMM platform. Listeners get an insider’s look at how Syncro is addressing the biggest pain points for MSPs—integrating Microsoft 365 management, automating security baselines, and streamlining workflows within a single pane of glass. Michael and Dee share their journey from Continuum to Syncro, the risks and rewards of betting big on innovation, and how their partner-first approach is reshaping the MSP landscape.

Key topics include Syncro’s unique per-technician pricing, the impact of private equity on MSP tools, and the technical challenges of building seamless Microsoft integrations. Dee explains how XMM delivers direct, multi-tenant 365 management, automated secure score monitoring, and CIS-aligned security baselines—all without the hassle of juggling multiple tools. The episode also covers Syncro’s AI-powered features, network discovery, and partnerships with industry leaders like Domotz and Splashtop.

Companies, Products, and Books Mentioned: 

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Obliterating the Box with Nancy Henriquez (EP 827)27 May 202500:31:59

Uncle Marv sits down with Nancy Henriquez, CEO of Sibyl Consulting Group and a force for change in the MSP community. Nancy shares her journey from launching a break-fix shop at 22, building and selling her own MSP, working with SuperOps, and finally founding Sibyl Consulting. She explains the origin of her company’s name, rooted in Greek mythology, and how her consulting approach is anything but conventional.

Nancy discusses why she rejects cookie-cutter strategies, focusing instead on helping MSPs align their business models with personal values and ideal clients. She shares examples of how personal growth unlocks business growth and details her process for helping clients transition from break-fix to managed services. The conversation covers the importance of self-assessment, redefining success, and why “best practices” are just guidelines—not laws. Nancy also opens up about her own evolution, ongoing training, and her mission to create lasting impact for MSPs and small businesses.

Companies, Products, and Books Mentioned:

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History Lessons for Modern Cyber Risk (EP 826)23 May 202500:47:45

Uncle Marv welcomes Nick Shevelyov, former CIO of Silicon Valley Bank and CEO of VCSO.AI, for a masterclass in cybersecurity storytelling and risk management. Nick shares how his unique journey—defending the innovation economy, banking tech giants, and advising boards—led him to write “Cyber War and Peace,” a book that uses analogies from history to make cyber risk relatable and actionable.

Topics Discussed:

  • The value of historical analogies in explaining cybersecurity
  • Board-level communication: Making cyber risk understandable and actionable
  • Managing technical debt and legacy systems in fast-moving environments
  • Building observability and setting baselines for network health
  • The balance of security and privacy in compliance and operations
  • Nick’s favorite exercises and templates for risk management
  • How to avoid survivor bias and think holistically about defense
  • Upcoming book on cognitive biases and behavioral economics in cyber risk

Key Resources & Links:

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Surviving MSP Pressure & Burnout (EP 825)22 May 202501:05:24

Industry News: Chrome & Windows 10: Chrome’s password manager gets a major upgrade, offering one-click fixes for weak or compromised passwords, while Microsoft issues a crucial Windows 10 patch to fix a bug locking users out. Marv and Dawn break down what these updates mean for MSPs and their clients.

MSP Differentiation & Business Models: Dawn discusses the commoditization of IT services and urges MSPs to identify their unique strengths, lean into what sets them apart, and avoid the trap of following “one right way” to run an MSP.

Mental Health & Burnout in IT: The pressures of the MSP world are real, from client expectations to cyber threats. Dawn and Marv get honest about mental health, burnout, and the importance of self-care and peer support.

Peer Groups & Community: Peer relationships are a lifeline for troubleshooting, advice, and sanity checks. The hosts share stories of how quick calls and informal networks have saved the day.

Vendor Relationships & Etiquette: What makes a good vendor-MSP relationship? Dawn and Marv share pet peeves, best practices, and a few rants about vendor overload and CRM mismanagement.

Real-World Troubleshooting with Domotz: Dawn recounts a recent network issue solved with Domotz and Marv shares how the right monitoring tools can turn a tech headache into a win.

Florida Man Stories & Lighthearted Moments: No episode is complete without a wild Florida Man story and some laughs about “not my pants” and bigamy in the Sunshine State.

Links

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TechCon Unplugged Hits the Road (EP 824)15 May 202500:56:51

Uncle Marv welcomes back Paco Lebron for an episode packed with honest MSP talk, laughs, and a fresh take on community events. Hear why TechCon Unplugged is hitting the road this year, moving away from the big annual gathering to a more intimate, city-based tour designed to spark real connections and practical conversations. Paco pulls back the curtain on the challenges of standardizing IT stacks-swapping Araknis for Unify, wrestling with BYOD headaches, and the never-ending quest to make operations smoother for both clients and techs.

They don’t shy away from the tough stuff: burnout, the grind of podcasting, and the flood of industry events that can leave even the most seasoned MSPs overwhelmed. Marv and Paco trade stories about Microsoft’s nonprofit licensing shake-up, the art of recurring revenue, and why sometimes you just have to make the hard call on legacy clients and products. Personal moments shine through, from family health updates to the latest Florida Man gator encounter, reminding us that behind every business is a real human story.

Alligator with Lawn Chair Knocks on Doors: https://youtu.be/PHJgVDm4EKA?si=etrGplY60mqhYN7X

Companies, Products, and Books Mentioned 

Products

Books & Podcasts

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Giant Rocketship: Smarter Ticketing (EP 823)14 May 202500:50:02

In this lively episode of Uncle Marv’s IT Business Podcast, Marvin Bee sits down with Dustin Puryear, CEO and founder of Giant Rocketship, for a candid, insightful, and often hilarious conversation about the real-world challenges of automating helpdesk operations. Dustin, a former MSP owner himself, shares how Giant Rocketship is changing the game for IT service providers by using AI to optimize ticket flow, rebalance workloads, and keep both techs and clients happy-without losing the human touch that sets great MSPs apart.

Why Listen?

  • Get actionable strategies for automating your MSP’s helpdesk without losing the human touch.
  • Learn how to prioritize VIP clients and optimize tech workloads using AI.
  • Hear real-world stories and honest advice from someone who’s been in the MSP trenches.
  • Find out what’s coming next in MSP automation-and how to stay ahead of the curve.

Companies, Products, and Books Mentioned

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Windows 11: Forced Update Alert (EP 822)08 May 202500:35:43

Main Theme & Key Takeaways

This episode centers on resilience-how IT professionals juggle demanding projects, unexpected technical hurdles, and personal upheaval, all while staying ahead of industry changes. Marv’s firsthand stories and practical advice make this episode a masterclass in adaptability, resourcefulness, and the importance of community in tech.

Three Most Intriguing Moments

  • Marv’s behind-the-scenes account of completing a massive, months-long Office 365 migration-what went wrong, what he’d never do again, and the surprising “gotchas” every IT pro should hear.
  • A suspenseful network troubleshooting saga: how a 95% successful client office move was nearly derailed by mysterious VPN dropouts and duplicate IP conflicts, with a cliffhanger to be resolved in future episodes.
  • The personal side of IT: Marv’s candid update on managing critical client work while both his mother and father-in-law faced serious hospitalizations, highlighting the human side of tech.

News

Companies, Products, and Books Mentioned

Florida Man Stories

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The Myth of the MSP Easy Button (EP 821)01 May 202500:46:09

In this compact midweek episode, Uncle Marv opens by explaining his upcoming client office move in Tampa, which involves coordinating with cable providers, moving copiers, handling door access systems, and managing ISP cutover with limited preparation time.

He then covers significant industry news from the recent Kaseya Connect 2025 conference, including the release of Kaseya 365 Ops platform, a new SIEM solution, and notably, free Datto backup hardware with three-year commitments. Additional news highlights ESET's integration with Kaseya VSA X, Huntress's enhanced identity threat protection that has already protected over 1.8 million identities, and Synchro's new XMM platform that consolidates RMM, PSA, and Microsoft 365 management.

The episode's main focus is a candid exploration of why IT business "isn't supposed to be easy," illustrated through three recent conversations. Uncle Marv recounts discussions with a junior MSP owner expecting to immediately charge premium rates without building value, an industry veteran struggling to adapt to cloud-based solutions and remote work realities, and a larger MSP facing inventory and distribution challenges. Throughout these stories, Uncle Marv emphasizes that different business stages bring different problems, and there are no magical solutions or easy buttons in IT service delivery.

The show concludes with humorous Florida news stories about a man attempting a break-in while completely naked and a woman arrested for selling human bones through her curiosity shop.

Companies, Products, and Books Mentioned:

Florida Man:

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NSITSP Spotlight: Steve Kazan (EP 820)30 Apr 202500:32:34

Uncle Marv sits down with Steve Kazan, founder and CEO of Inner Onion and current president of NSITSP. Steve shares his unique perspective on helping international tech companies break into the U.S. market and offers a wealth of wisdom for managed service providers (MSPs) looking to stand out and grow. Drawing on two decades of experience across sectors like cybersecurity, SaaS, AI, and IoT, Steve discusses the importance of strategic planning, building trust, and adapting to the fast-paced world of technology.

Listeners will hear Steve’s take on why so many international companies struggle to gain traction in the U.S.-and what separates the winners from those who fade away. He stresses the need for thorough planning, strong branding, and understanding U.S. business culture, especially for newcomers. The conversation also highlights the critical role of relationships, the challenges of staff turnover, and why a long-term mindset is essential for both vendors and MSPs.

Steve also opens up about his work with NSITSP, the push for greater professionalism in the IT industry, and the urgent issues facing MSPs, including state tax threats and cybersecurity funding cuts. He encourages MSPs to adopt codes of ethics, get involved in advocacy, and leverage the power of community to raise the bar for the entire industry.

List of Companies, Products, and Books Mentioned

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NSITSP Spotlight: Keith Nelson (EP 819)25 Apr 202500:23:13

Keith Nelson reveals how a relentless focus on customer service and measurable business outcomes has powered his 26-year streak of zero downtime at Vistem Solutions. His passion for advocacy—both for special needs communities and for MSPs navigating new regulations—offers listeners a blueprint for building resilient, high-impact IT businesses. This episode is packed with practical wisdom for anyone looking to stand out in the crowded MSP landscape.

Keith Nelson’s IT Journey and Vistem Solutions: Keith shares how he built Vistem Solutions into a leading MSP, supporting critical infrastructure like the LA/Long Beach shipping port with 26 years of uninterrupted service. He explains the importance of aligning technology with business outcomes and how this approach drives client loyalty.

Customer Service as a Differentiator: Keith argues that technical skills are secondary to customer service in the MSP space. He prefers hiring people with strong interpersonal skills and training them on technical aspects, believing that relationships and service quality are the real keys to success.

Special Needs Advocacy and Community Impact: Drawing from personal experience as a parent and coach, Keith describes his work in special needs advocacy, including founding sports programs and workforce initiatives. He connects these efforts to broader business values like dignity, inclusion, and measurable results.

Legislation, Compliance, and the Role of NSITSP: Keith discusses the inevitability of regulation in the IT industry and stresses the importance of MSPs having a seat at the table. He shares his experiences advising on policy, the dangers of over-legislation, and practical steps for MSPs to get involved locally.

Avoiding Commoditization in IT Services: Keith warns against the “race to the bottom” in pricing and commoditization. He encourages MSPs to focus on value, relationships, and unique expertise to avoid being squeezed out by larger competitors.

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Time-Stamped Chapters (TEST)

  • 0:11 – Introduction & Guest Welcome: Keith Nelson of Vistam Solutions
  • 1:28 – Vistam Solutions: Automation & Port Projects
  • 2:04 – 26 Years of 100% Uptime at LA/Long Beach Ports
  • 3:08 – Keith’s Background: Caltech, Oracle, and Business Alignment
  • 4:39 – Becoming an MSP: From Big Projects to Sticky Clients
  • 6:02 – East vs. West Coast Mindset & Blue Collar Appreciation
  • 7:34 – Special Needs Advocacy & Coaching Champions
  • 10:11 – Balancing Family, Business, and Community
  • 11:26 – Customer Service: The Key to MSP Growth
  • 12:27 – NSITSP, Legislation, and Compliance Challenges
  • 15:44 – Raising Professionalism & Training in IT
  • 17:04 – Avoiding Commoditization in the MSP Industry
  • 18:32 – NSITSP’s Legislative Work & Industry Representation
  • 19:36 – How MSPs Can Get Involved Locally
  • 22:01 – Closing Thoughts & How to Connect with Keith Nelson

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Boutique MSP Success: Lynn Thames (EP 818)24 Apr 202501:02:47

This week, Uncle Marv catches up with Lynn Thames of Thames Consulting Group, who returns to the podcast after several years away—and a lot has changed. Lynn opens up about her journey from working solo out of her home to running a thriving boutique MSP with an office and a trusted employee. She shares the story of how she found the perfect team member (who started with zero IT background but tons of curiosity and hands-on skills), and how that hire transformed her work-life balance.

Lynn shares why she intentionally stays small, focusing on clients with five users or less and providing highly personalized service. She explains how this approach fills a gap left by larger MSPs and allows her to build lasting relationships. Lynn describes her process for finding and mentoring her first employee, highlighting the value of aptitude and attitude over formal IT training. This hire has freed up her time and brought new skills and perspectives to the business. 

Marv and Lynn discuss the unpredictable nature of office relocations, from missing cubicles to unplanned wiring work, and share tips for avoiding last-minute disasters. Instead of rigid bundles, Lynn tailors her offerings to each client’s needs, making IT support accessible and affordable for very small businesses.

With a reliable employee, Lynn can finally take real vacations and enjoy more flexibility—something she couldn’t do as a solo operator. Lynn talks about her preference for online peer groups over frequent conference travel, and how meaningful connections can be made both virtually and in person.

The episode wraps with entertaining “Florida Man” tales and some Philly sports banter, keeping things fun and relatable.

Companies, Products, and Books Mentioned (with URLs):

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Auvik vs Domotz (EP 817)24 Apr 202500:40:51

Uncle Marv launches a special three-part series, "Auvik vs Domotz," bringing together two experienced MSP leaders to compare the industry's top network monitoring platforms. Robinson Roca of Helient Technologies shares how Auvik’s intuitive interface, powerful NetFlow analytics, and seamless Autotask integration have transformed his team’s troubleshooting and client transparency. Meanwhile, Darcy Wilson from 365 Technologies highlights Domotz’s standout reverse proxy feature, IT Glue integration, and the ease of rolling out proactive monitoring across multi-site clients.

Both guests emphasize the importance of reducing downtime, empowering junior techs, and delivering worry-free IT to clients. They also discuss the value of vendor support, onboarding simplicity, and how each platform fits into their MSP workflows. The episode wraps up with honest feedback on what could be improved and actionable advice for MSPs evaluating their own network management solutions.

Auvik: Real-World Experience from Helient Technologies: Robinson Roca details how Auvik’s NetFlow, multi-site management, and Autotask integration streamline troubleshooting and empower clients with easy-to-understand dashboards.

Domotz: Insights from 365 Technologies: Darcy Wilson explains how Domotz’s reverse proxy, dynamic documentation with IT Glue, and centralized dashboard make managing distributed networks efficient and secure.

Both MSPs praise the straightforward setup processes, noting how quickly new clients can be onboarded and how junior techs can participate confidently. Real-world examples illustrate how both platforms help MSPs catch issues before they escalate, saving clients’ money and boosting satisfaction.

The conversation covers how integrations (Auvik with Autotask, Domotz with IT Glue) automate ticketing and documentation, freeing up valuable technician time. Each guest shares one area for improvement: Auvik’s syslog-based alerting and Domotz’s desire for a more unified multi-site dashboard.

Both MSPs highlight the responsive support and partnership mentality of Auvik and Domotz, which makes a difference in their day-to-day operations.

Companies, Products, and Books Mentioned:

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Side Hustle Success Tips with Joan Posivy (EP 816)18 Apr 202500:51:04

Uncle Marv sits down with Joan Posivy—author, entrepreneur, and host of The Side Hustle Hero podcast—to unpack the real-world lessons behind building a successful side hustle. Joan’s story is anything but ordinary: from becoming Canada’s youngest bank manager to running a deli, self-storage business, and now a top-rated podcast, her journey is filled with pivots, persistence, and practical wisdom.

Joan shares why most people never start their dream business (hint: it’s all in your head), and why the best advice she’s heard from hundreds of guests is simply to “just start.” She breaks down the importance of understanding your market, managing your priorities, and building habits that actually move the needle. Listeners will hear about the power of accountability partners, the need for patience in the face of slow results, and the financial must-dos that keep your side hustle afloat.

The episode is packed with memorable stories—from a $500 cashew dip startup that grew to $6 million, to creative side hustles like party tent rentals and even luxury port-a-potties. Joan’s honest insights and practical tips will inspire you to take action, whether you’re just starting out or looking to level up your business.

Companies, Products, and Books Mentioned (with URLs):

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NSITSP Spotlight: Andy Higgins (EP815)18 Apr 202500:23:44

Andy Higgins, founder of IM Collaboration, shares his journey from early days in IT in England, Switzerland, and the US, to building a successful MSP business.

He discusses his experience with major migrations (like Continental Tires), representing Switzerland at the ITU, and the importance of industry standards.

Andy explains why he joined the National Society of IT Service Providers (NSITSP), the value of professionalism, and the need for community-driven best practices.

The conversation covers differences in IT culture between Europe and the US, the evolution of business practices for MSPs, and actionable advice for IT professionals looking to grow and professionalize their businesses.

Companies, Products, and Books Mentioned (with URLs)

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How Much Is Your MSP Really Worth? (EP814)17 Apr 202500:38:44

Uncle Marv sits down with Paul Daigle, founder of the Biz Advisory Board and a 30-year industry expert, for a candid conversation about what it takes to build, grow, and ultimately sell a successful MSP. Paul shares his journey from MSP owner to M&A advisor, revealing the pitfalls that keep many IT business owners from reaching their full potential. They explore why so many MSPs undervalue their businesses and how tools like the MSP Business Evaluator and Accelerator can give owners a clear roadmap to higher profits and better exit opportunities.

The episode dives into the eight key operational focus areas that drive MSP growth, from sales training to HR and legal, and explains how balancing these areas is critical for scaling up. Paul also discusses the importance of peer benchmarking, the impact of recurring revenue, and how specialization can boost your business’s value. Listeners will walk away with practical tips on maximizing margins, leveraging vendor relationships, and preparing for private equity interest or a future sale.

Paul offers exclusive discount codes for listeners to access his business evaluation tools, making it easier than ever to get a real snapshot of your MSP’s value and actionable steps to improve it. Whether you’re just starting out or eyeing your exit, this episode is packed with real advice you can use right now.

  • MSP Business Evaluator: Use code MARVIN73 to receive 73% off, reducing the price from $295.00 to $79.00—a savings of $216.00.
  • MSP Business Accelerator (includes the Evaluator): Use code MARVIN15 to receive 15% off. The Accelerator includes everything in the Evaluator plus a customized blueprint and roadmap designed to accelerate your MSP's growth across all 8 operational focus areas.

Companies, Products, and Books Mentioned (with URLs):

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Mind Your Channel Manners (MSP-Vendor Etiquette) EP 81317 Apr 202500:42:32

This week, Uncle Marv flies solo and tackles two hot topics for IT professionals and managed service providers: the art of project billing and the often-unspoken rules of MSP vendor etiquette. He shares a real-life story about a recent office move, breaking down his approach to project billing and how he handles client confusion or pushback. Marv also opens up the floor to the community, encouraging listeners to participate in new surveys aimed at improving relationships between MSPs and vendors.

The conversation shifts to vendor etiquette, where Marv highlights both the frustrations and positive experiences that come with vendor interactions—whether it’s misleading sales calls or respectful follow-ups. He stresses the importance of mutual respect and clear communication on both sides of the channel. As always, the episode wraps up with a wild Florida Man segment, this time featuring a parody music video that manages to be both hilarious and educational.

Throughout the show, Marv keeps things candid, relatable, and interactive, inviting listeners to join the conversation, share their own stories, and help shape future episodes. Whether you’re a solo MSP or part of a larger team, there’s something here for everyone looking to improve their business and have a few laughs along the way.

List of Companies, Products, and Books Mentioned (with URLs)

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Building Resilient MSPs with David Steele (EP 812)16 Apr 202500:16:24

This episode offers a rare, honest look at what it takes to build and sustain a successful MSP over decades. David’s blend of technical expertise, business savvy, and willingness to adapt provides valuable lessons for IT business owners at any stage. Whether you’re looking to diversify, adopt new tech, or simply connect with peers, you’ll find actionable insights and inspiration.

David Steele’s MSP Origin Story: David shares how he and his partner left corporate IT roles to start their own business, initially focusing on development and network support. Their hands-on experience in manufacturing gave them a practical edge and shaped their client approach.

Transitioning from Break-Fix to Managed Services: The move to managed services in 2008 was a turning point, providing more predictable revenue and growth. David explains how this shift changed their business model and client relationships.

Diversification and Niche Markets: Serving a mix of healthcare, nonprofit, and manufacturing clients has been key to stability and growth. David discusses the pros and cons of specializing versus diversifying, and how his team balances both.

Embracing AI and Cloud Tools: David’s team uses a range of AI tools for programming, content creation, and office productivity. He highlights the generational differences in tech adoption and the importance of staying current with certifications.

The Value of Community and Events: Attending ASCII Edge opened new doors for networking, learning, and even business opportunities. David emphasizes the openness and support found in the MSP community, which contrasts with the competitive nature of local markets.

Companies, Products, and Books Mentioned (with URLs):

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Overcoming Sales Challenges (EP811)16 Apr 202500:25:20

Join Uncle Marv and Robert Gillette from MSP Dojo in this engaging episode of the IT Business Podcast. They break down what it really takes to build a strong sales engine for MSPs, from overcoming the awkwardness of asking for money to the power of teamwork in the sales process. Robert offers a fresh perspective on sales, treating it as a co-op game where collaboration between sales, technical, and executive roles is the secret to success.

You’ll hear why keeping your sales muscle strong is essential, how to avoid the trap of relying solely on marketing, and why consistent, small actions can make a huge difference in your sales pipeline. Robert shares actionable tips, like using personalized scorecards and referral calls, and explains how the MSP Dojo helps IT professionals practice and perfect their sales techniques. Whether you’re a seasoned MSP owner or just starting out, this episode is packed with insights and real-world advice to help you close more deals and grow your business.

Building a Strong Sales Engine: Robert explains the importance of having a structured sales process to ensure consistent client acquisition and business growth.

Overcoming Sales Challenges: Learn how to address common fears and obstacles in sales, including the discomfort of asking for money and dealing with objections.

Sales as a Team Game: Discover the value of collaboration between sales, technical, and executive roles to create a seamless and effective sales process.

Actionable Tips for MSP Growth: Robert shares practical advice on how MSPs can strengthen their sales skills, generate leads, and close deals with confidence.

The MSP Dojo Approach: Explore how the MSP Dojo helps IT professionals refine their sales techniques through practice and repetition, much like training in a batting cage. 

Companies, Products, and Books Mentioned

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Acronis' Evolution in Cybersecurity (EP 810)15 Apr 202500:18:31

Uncle Marv sits down with James Abercrombie, known as the “Cyber Beard,” to discuss Acronis’ journey from a backup-only company to a full-featured MSP platform. James shares how listening to MSPs in the field has shaped Acronis’ evolution, leading to powerful integrations, advanced automation, and a true all-in-one solution for managed service providers. The conversation covers the importance of disaster recovery, the value of peer-to-peer feedback, and how Acronis’ single-agent approach simplifies life for technicians.

James also highlights Acronis’ partnerships with major cloud providers, the addition of EDR/XDR and MDR services, and the launch of workflow automation and professional services automation (PSA). The episode wraps up with a look at the Acronis and MSP Academies, designed to upskill teams and empower business owners, and an invitation to the upcoming Acronis Threat Research Unit Day in Boston.

Acronis’ Evolution: From Backup to MSP Platform: James explains how Acronis has grown beyond backup, adding cyber protection, RMM, and automation based on direct MSP feedback.

Disaster Recovery and Cloud Partnerships: The discussion covers Acronis’ disaster recovery as a service, partnerships with Google, Azure, and Wasabi, and the importance of fast, reliable recovery.

Security Innovations: EDR, XDR, and MDR: James details how Acronis now offers advanced security features, including active protection, EDR/XDR, and MDR through partnerships with Pillar and OpenText.

All-in-One Agent and Automation: Acronis’ single-agent solution reduces complexity and resource use, while new workflow automation and PSA tools streamline MSP operations.

MSP and Acronis Academies: The academies provide training for business owners, marketers, and technicians, helping MSPs upskill their teams and grow their businesses.

Companies, Products, and Books Mentioned

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Building a True MSP Sales Engine (EP 809)15 Apr 202500:42:29

This episode of Uncle Marv’s IT Business Podcast features Robert Gillette, founder of MSP Dojo, who brings a fresh perspective on what it really takes to grow an MSP beyond just marketing. Robert shares his journey from leading sales at a Bay Area MSP to coaching competitors and ultimately creating MSP Dojo—a platform where MSPs practice sales with each other in a high-pressure, low-risk environment. He explains why most sales training falls short and how the 73-38-55 rule (words, tone, and body language) is a game-changer for closing deals.

Listeners will hear why relying solely on marketing or referrals isn’t enough, and how many MSP owners unknowingly abdicate responsibility for sales. Robert discusses the concept of latent risk and churn, urging MSPs to build a true sales engine rather than flipping a “sales switch” only when needed. The conversation is packed with actionable advice, honest insights, and a few spicy opinions on the realities of sales in the IT world.

MSP Dojo and the Power of Practice: Robert explains how MSP Dojo was born from the need for realistic, peer-driven sales practice, creating a safe space for MSPs to sharpen their skills and get honest feedback.

The 73-38-55 Rule in Sales: Discover how only 7% of communication is words, while tone and body language make up the rest—crucial for MSPs looking to improve their sales conversations and close more deals.

Why Marketing Alone Isn’t Enough: Robert challenges the belief that more leads are the answer, highlighting the importance of proactive sales and not abdicating responsibility to marketing or outsourced sales teams.

Latent Risk and Churn in MSPs: The episode explores the hidden dangers of client churn and why steady growth through referrals can mask underlying risks that threaten long-term stability.

Building a True Sales Engine: Learn why most MSPs lack a real sales engine and how to start building one that delivers consistent results, rather than relying on luck or occasional referrals.

Links of companies, products, and books mentioned:

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MSP Success with Acronis Academy (EP 808)14 Apr 202500:25:49

Acronis has taken a bold step in addressing the challenges faced by Managed Service Providers (MSPs) worldwide through its innovative educational initiatives—the Acronis Academy and MSP Academy. In this engaging conversation, Jon McCarrick dives into how these programs provide vendor-neutral training to help technicians gain crucial skills, business owners navigate growth strategies, and sales teams improve their effectiveness in the unique MSP landscape.

Jon also highlights how Acronis evolved from being a trusted name in backup solutions to offering a cutting-edge CyberProtect portfolio that integrates cybersecurity, RMM, and PSA tools into one seamless system. With features like ransomware protection and patch rollbacks tied directly to backups, Acronis ensures businesses can recover swiftly and securely from cyberattacks.

Additionally, Jon discusses the role of AI in curriculum development, enabling rapid creation of multilingual training materials while maintaining high-quality standards. He shares details about upcoming paid courses that offer college-level credentials recognized by universities globally—an exciting opportunity for technicians seeking career advancement.

Links: 

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Public Libraries as an IT Niche? Yes! (EP 807)12 Apr 202500:27:19

Uncle Marv sits down with Lisa Johnson from AVC Technology at ASCII Edge in Orlando to discuss her company’s fascinating journey from its origins in 1971 to becoming a thriving managed services provider today.

Key Highlights:

A Love for Disney Meets IT
Lisa shares her lifelong passion for Disney and how it ties into her frequent trips to Orlando with her husband Brian while running their remote business.

The Evolution of AVC Technology
Discover how AVC transitioned from audiovisual services in the 1970s to managed services in the 1980s under Lisa’s father’s leadership—and how she and Brian took the reins in the early 2000s.

Niche Expertise: Public Libraries
AVC has carved out a unique niche serving public libraries, managing patron computers with advanced security measures while also offering custom fund accounting software.

Remote Work Done Right
Learn how COVID accelerated AVC's shift to a fully remote team and why this model works seamlessly for their employees and clients alike.

Balancing Travel and Business Growth
Lisa explains how she manages extensive travel—attending 23 industry events last year—while ensuring her business continues to grow and thrive.

Actionable Tips

  • Focus on niche markets where your expertise can shine (e.g., public libraries).
  • Build systems that allow your business to operate remotely without disruption.
  • Invest in tools like scripting solutions to enhance security for shared devices.
  • Attend industry events regularly to network and stay ahead of trends.

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Scaling with Remote Teams (EP 806)12 Apr 202500:42:29

In this episode of Uncle Marv’s IT Business Podcast, we continue our conversation with David Stinner, founder of Buffalo-based US itek. David opens up about the lessons he learned from early legal battles that shaped his entrepreneurial drive and how he scaled his MSP using innovative strategies like flat-rate pricing and outsourcing help desk services overseas.

Key Topics Covered:

From Legal Battles to Leadership: David shares how being sued by his former employer motivated him to persevere and build a successful business despite early challenges.

Flat-Rate Pricing Model: Learn why David transitioned to charging per user instead of per device and how this approach has benefited his clients and business.

Remote Workforce Success: Discover how hiring tech talent from the Philippines helped US itek expand its capacity while keeping costs manageable.

Post-Pandemic Growth Strategies: David explains how his team adapted to the changing IT landscape after COVID-19 and tripled their revenue within four years.

The Importance of Compliance: Insights into why compliance-focused services are becoming a key differentiator for MSPs.

Cybersecurity Add-Ons: How products like ThreatLocker and email security packages are driving recurring revenue.

Actionable Tips

  • Use flat-rate pricing per user to simplify billing while maintaining profitability.
  • Hire remote help desk staff from global talent pools like the Philippines.
  • Bundle cybersecurity add-ons (e.g., ThreatLocker) for additional revenue streams.
  • Focus on compliance services as a competitive differentiator.
  • Invest in tools like LionGuard for automated reporting and license management.

Links to Companies, Products, and Books Mentioned

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From PC Builds to MSP Success (EP 805)11 Apr 202500:32:23

Why Listen?

This episode provides a candid look at the evolution of an MSP from its humble beginnings to becoming a regional leader in IT services. David’s story is packed with actionable insights on scaling a business, overcoming customer objections, and leveraging tools for proactive service delivery.

Show Notes

David Stinner, founder and president of US itek, joins Uncle Marv’s IT Business Podcast for an insightful conversation about his 26-year journey in the IT industry. Starting as a teenager building computers for ham radio operators, David grew his business into one of Buffalo’s leading MSPs. He shares how he transitioned from hardware sales and break-fix services to managed services, despite initial resistance from customers and staff.

David reflects on the early days of managed services when tools like RMM platforms were just emerging, recounting how he adapted to deliver proactive support amidst challenges like tape backups and manual defragging. He also highlights how focusing on larger clients has helped him scale sustainably while maintaining profitability.

Main Topics Covered

David’s Early IT Career: David shares how he started building PCs in high school and scaled his business through hardware sales before transitioning into professional services.

The Transition to Managed Services: Discover the challenges David faced when shifting from break-fix work to managed services, including customer pushback and internal resistance.

Scaling an MSP: Learn how David focused on larger clients and co-managed IT support to achieve sustainable growth while navigating industry changes.

Lessons Learned in Profitability: David discusses how managing costs effectively and investing in staff retention helped him build a profitable MSP.

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