Unbranded – Details, episodes & analysis

Join us for an insightful exploration of client and customer retention strategies across various industries. Our hosts, Judie Russell, Sian Horn, Jen Bryan, and Jay Woodard, share their unique experiences and approaches to retainers and project-based work.

This episode is packed with practical tips on client engagement strategies, effective communication tools, and maintaining clear communication to ensure client satisfaction and long-term retention. Tune in for valuable insights to enhance your business practices and boost client retention.

This episode is brought to you by Lemon7, the marketing agency that your competitors are going to wish they found first. If you’d like to get a paid advertising proposal today, head over to https://lemon7.ie/ 

Remember to subscribe, follow, leave a review wherever you're listening – your support means everything!

Stay tuned until next time when we continue exploring strategies for business success! 

Chapters

(00:00) Introduction and Sponsor

(09:11) Flexible Pricing Strategies for Business Retainers

(13:59) Business Model Innovation and Tax Planning

(23:47) VAT Compliance and Cash Flow Management

(31:25) Client Retainers and Communication Tools

(35:57) Client Engagement Strategies for Retainers

Links

Azure Communications https://azurecomm.ie/ 

The Vidacademy https://www.instagram.com/thevidacademy/ 

The Club Women’s Network https://www.instagram.com/theclub_womensnetwork/ 

Elite Pilates https://www.instagram.com/elitepilatesstudios/ 

Sian Horn Business Consultant https://www.instagram.com/sianhorn_business/ 

AD32 https://www.instagram.com/ad32.ie/ 

Bite Size Cafe https://www.instagram.com/bitesizecafe/ 

Colbert & Co https://www.instagram.com/colbertandco/ 

Designjoy https://www.designjoy.co/ 

Arc https://arc.net/ 

Follow Us On Socials

Jay Woodard https://www.instagram.com/iamjaywoodard/ 

The Vidacademy https://www.instagram.com/thevidacademy 

Sian Horn https://www.instagram.com/sian_horn 

Jen Bryan  https://www.instagram.com/jenbryan._ 

Unbranded Podcast https://www.instagram.com/unbrandedthepodcast/

Welcome back to another exciting episode with Judie Russell, Jen Bryan, Jay Woodard and Sian Horn! After a brief two-week break for Sian, the crew is back together with fresh insights and engaging discussions. In Episode 40, Sian shares her thoughts on key takeaways from previous episodes, on the evolving dynamics of networking, the benefits of remote work, and practical strategies for handling online interactions. Whether you're navigating online criticism or refining your networking tactics, this episode provides valuable tips and perspectives to help you thrive both professionally and personally. As the hosts dive deeper, the conversation centers around this week's main topic: online networking. Discover how genuine online interactions and consistent commenting can foster meaningful connections. Don’t miss this blend of professional insights, personal anecdotes, and a touch of humor!

This episode is brought to you by https://sianhorn.com/ Your go-to resource for business mentorship and expert guidance. Contact Sian at [email protected]

Remember to subscribe, follow, leave a review wherever you're listening – your support means everything

Chapters

Introduction and This Week's Sponsor (0:00:00 - 0:01:11)

Networking vs. Remote Work Benefits (0:01:11 - 0:11:14)

Handling Online Comments and Scams (0:11:14 - 0:18:06)

Managing Expectations and Working Pace (0:18:06 - 0:23:46)

Navigating Event Filming and Online Networking (0:23:46 - 0:32:28)

Enhancing Conversational Sales Tactics (0:32:28 - 0:38:10)

Building Relationships Through Networking (0:38:10 - 0:50:49)

Frozen and Outro (0:50:49 - 0:51:50)

Links

Tyler Stalman https://www.youtube.com/channel/UC6OICk-ceplUJf4sCN3DMnQ 

Scam Link Checker: https://vpn.com/link-checker

Lemon7 https://lemon7.ie/ 

Tally https://tally.so/ 

Fabian Geyrhalter LinkedIn https://www.linkedin.com/in/geyrhalter/ 

Aoife McNamara https://www.instagram.com/amagine_media/ 

Supernormal https://www.supernormal.com/ 

Superhuman https://superhuman.com/ 

The Club Women’s Network https://theclubwomensnetwork.com/ 

Follow Us On Socials

Jay Woodard https://www.instagram.com/iamjaywoodard/ 

The Vidacademy https://www.instagram.com/thevidacademy 

Sian Horn https://www.instagram.com/sian_horn 

Jen Bryan  https://www.instagram.com/jenbryan._ 

Unbranded Podcast https://www.instagram.com/unbrandedthepodcast/

This episode delves into the multifaceted world of internal communications. The hosts share their diverse experiences and discuss common issues, new learning tips, and seasonal productivity shifts.

Timestamps & Topics

Introductions & Welcome

• 00:00:00 - 00:02:07: The episode kicks off with a warm introduction from the hosts, welcoming listeners to a discussion on internal communications.

Segment 1: Hosts' Experiences with Internal Communications

• 00:02:07 - 00:15:13:
  • Sian talks about the balance between using email for a paper trail and the need for tone, which sometimes requires voice communication. She advocates for a blend of face-to-face and software-based communication.
  • Jay shares insights from working in both large and small companies, discussing the use of different platforms like Discord and WhatsApp. He advises keeping client communications separate from personal apps.
  • Judie mentions a survey conducted during an internal comms project to determine preferred communication modes, finding an even split among options.
  • Jen emphasizes the importance of clear, concise communication and introduces the AI note-taking tool, Supernormal, used in her meetings for better clarity and record-keeping.

Segment 2: Problems With Internal Comms

• 00:15:13 - 00:32:15:
  • The hosts discuss various issues like the impersonality of emails and the misuse of communication tools in workplaces, sharing personal anecdotes and observations.
  • Jen highlights a part from the book ‘A World Without Email’ by Cal Newport, discussing how reliance on email affects workplace dynamics and personal interactions.

Segment 3: Teach Me Something New

• 00:32:15 - 00:39:01:
  • The discussion shifts to setting personal and professional boundaries to manage communication effectively. Tools like Loom are mentioned for adapting communication to individual needs.

Segment 4: Are You More or Less Productive In The Summer?

• 00:39:01 - 00:40:25: A quick roundtable reveals that most hosts find themselves more productive during the summer, although Judie notes an increase in hours that sometimes leads to fatigue.

Closing Remarks

• 00:40:25 - 00:40:46: The episode concludes with a thank you to the listeners and reminders to follow and share the podcast.

Links & Mentions

• Supernormal
• A World Without Email
• Springboard Communications
• Loom
• Adam Alaksic - Instagram
• Hosts on Instagram: Jay Woodard, The Vidacademy, Sian Horn, Jen Bryan, Unbranded Podcast

Welcome to Episode 30 of the Unbranded Podcast, where we dive deep into the intricacies of email marketing. From what annoys us to the best practices for building your list, join us as we explore the ins and outs of this essential marketing tool.

• 00:00:00 - 00:11:33: Introductions and welcome
• 00:11:33 - 00:23:41: What Pisses You Off About Email Marketing
• 00:23:41 - 00:32:10: Best Ways To Get People To Your Email Marketing List
• 00:32:10 - 00:38:56: What Do You Love About Email Marketing?
• 00:38:56 - 00:44:19: Teach Me Something New About Email Marketing
• 00:44:19 - 00:49:37: This Week’s Dilemma
• 00:49:37 - 00:50:30: Outro

Episode Breakdown

• 00:00:30 - 00:01:03: Host introductions
• 00:01:03 - 00:11:33: Discussion on the current landscape of email marketing and a quick check-in with our hosts on their latest activities including Jen’s new website launch at Lemon7.
• 00:11:33 - 00:23:41: A fiery discussion on the frustrations with email marketing. Topics range from deceptive practices to the underutilization of innovative email strategies.
• 00:23:41 - 00:32:10: Tips on growing your email list without relying on conventional methods, featuring insights from Jen on using ManyChat to enhance newsletter sign-ups.
• 00:32:10 - 00:38:56: Our hosts share their personal stories and successes with email marketing, highlighting the value of genuine interaction and strategic automations.
• 00:38:56 - 00:44:19: Learning segment where each host shares a unique tip or strategy that has significantly impacted their email marketing efforts.
• 00:44:19 - 00:49:37: Discussion on a current dilemma in the social media sphere involving Instagram content and username alignment, featuring influencer Ashling Muldowney.

Links & Mentions

• Jen Bryan: Instagram
• Jay Woodard: Instagram, The Vidacademy
• Sian Horn: Instagram
• Unbranded Podcast: Instagram

Tools and Resources Mentioned

• Wix
• Substack
• MailerLite
• Flowdesk
• Mailchimp

Featured Newsletters

• Jennie McGinn Newsletter
• Lenny Rachitsky

Join hosts Jen, Sian, Judie, and Jay as they dive deep into the world of branding—discussing what irks them, what they admire, and sharing invaluable branding insights. This episode explores the emotional connection, the psychological aspects, and the strategic importance of effective branding.

Timestamps & Details:

• 00:00:00 - 00:02:59
  Introductions and Welcome
  • Host Jen introduces the theme of the episode, emphasizing the relevance of branding in today's market.
• 00:02:59 - 00:14:40
  Segment 1: What Pisses You Off About Branding
  • Sian critiques the oversimplification of branding processes between large and small businesses.
  • Judie laments the conflation of authenticity with poor quality in branding efforts.
  • Jay discusses the underappreciation of branding's power, using Coca-Cola as a case study.
• 00:14:40 - 00:30:32
  Segment 2: What Do You Like About Branding
  • Sian talks about the recognition and emotional loyalty strong branding can engender.
  • Judie delves into the psychology behind branding and its impact on consumer choices.
  • Jay expresses his appreciation for brands that establish a strong emotional connection, like McDonald's.
• 00:30:32 - 00:44:08
  Segment 3: Teach Me Something New
  • The hosts share personal anecdotes and strategies about the foundational aspects of branding. They emphasize the importance of aligning branding with business goals and understanding its psychological impact on consumers.
• 00:44:08 - 00:44:24
  Outro
  • Reminder to like, subscribe, and share the podcast.

Mentioned Links and People:

• Coca-Cola: Instagram
• Seabody: Website | Instagram
• Elite Pilates: Website | Instagram
• Dyson: Instagram
• McDonald's: Instagram
• Stanley Cup: Instagram
• Marks and Spencers Ireland: Instagram
• Dunnes Stores: Instagram
• Aldi Ireland: Instagram
• The Club: Website
• Personal Instagrams: Jay Woodard | Sian Horn | Jen Bryan | Unbranded Podcast

Stay tuned for more insightful discussions and expert opinions on Unbranded, the podcast that dives deep into the nuances of marketing and branding.

• 00:00:00 - 00:02:54 - Introductions and Welcome
• 00:02:54 - 00:11:42 - Segment 1: Product - Pre Launch
• 00:11:42 - 00:29:46 - Segment 2: Product - Launch
• 00:29:46 - 00:38:23 - Segment 3: Product - Post Launch
• 00:38:23 - 00:42:22 - Segment 4: Service/Digital Product - Pre Launch
• 00:42:22 - 00:53:06 - Segment 5: Service/Digital Product - Launch
• 00:53:06 - 00:57:25 - Segment 6: Service/Digital Product - Post Launch
• 00:57:25 - 00:58:52 - Outro

Outro

• Don't forget to like, subscribe, and share.
  • Jay Woodard
  • The Vidacademy
  • Sian Horn
  • Jen Bryan
  • Unbranded Podcast

Welcome to Episode 27 of the Unbranded Podcast! In this episode, our hosts dive deep into the psychology behind marketing, discussing various principles and how they apply to their businesses. If you're interested in understanding the psychological tactics that influence consumer behavior, this episode is a must-listen!

• 00:00:00 - 00:03:49 - Introductions and welcome
• 00:03:49 - 00:09:08 - Segment 1: Priming
• 00:09:08 - 00:14:44 - Segment 2: Reciprocity
• 00:14:44 - 00:22:38 - Segment 3: Loss Aversion/Scarcity
• 00:22:38 - 00:32:03 - Segment 4: Baader-Meinhof Phenomenon/Familiarity
• 00:32:03 - 00:38:46 - Segment 5: Halo Effect
• 00:38:46 - 00:46:30 - Segment 6: Jay’s Ask for Advice
• 00:46:30 - 00:47:03 - Outro

Podcast Rundown

00:00:00 - 00:00:30 - Clip from podcast

00:00:30 - 00:01:03 - Host introductions

00:01:03 - 00:03:49 - Welcome and introduction to the topic by Judie. A light-hearted discussion about ironing clothes and tips for keeping them wrinkle-free.

Segment 1: Priming

00:03:49 - 00:04:26 - Judie explains ‘Priming’ with an example in video marketing, using music to influence brand perception.
00:04:26 - 00:04:56 - Sian discusses the importance of music selection for her motivational brand.
00:04:56 - 00:06:32 - Jen shares a campaign strategy where pre-existing environmental factors prime audiences for their adverts.
00:06:32 - 00:08:17 - Jay talks about using specific colors and gives an example from Marvel films.
00:08:17 - 00:09:08 - Sian provides a non-visual priming example involving selling eyelashes to a beautician.

Segment 2: Reciprocity

00:09:08 - 00:09:52 - Judie explains ‘Reciprocity’ with an example of offering free content on YouTube.
00:09:52 - 00:11:09 - Jay shares tactics like offering free content with a link to a paid version and his experience with free donuts on National Donut Day.
00:11:09 - 00:12:59 - Jen discusses the principle of reciprocity from Robert Cialdini's book The Psychology of Persuasion and mentions the associated risks.
00:12:59 - 00:14:44 - Sian talks about her experience with reciprocity in her not-for-profit work and pilates studio.

Segment 3: Loss Aversion/Scarcity

00:14:44 - 00:15:14 - Judie explains ‘Loss Aversion’ with an example of ‘Don’t Miss Out’ tactics.
00:15:14 - 00:17:52 - Jen discusses its use in Instagram videos and Google Ads.
00:17:52 - 00:18:37 - Sian talks about the use of FOMO.
00:18:37 - 00:18:54 - Judie explains ‘Scarcity’.
00:18:54 - 00:20:31 - Jay shares his experience with FOMO in his donut shop business.
00:20:31 - 00:22:38 - Sian emphasizes the need for authenticity and transparency when using scarcity tactics.

Segment 4: Baader-Meinhof Phenomenon/Familiarity

00:22:38 - 00:23:38 - Judie explains the Baader-Meinhof Phenomenon and its importance in marketing.
00:23:38 - 00:26:44 - Jen discusses moving from a 7-point to an 18-24 point system for building familiarity and creating urgency.
00:26:44 - 00:30:20 - Sian shares how familiarity works in her consultancy and pilates studio, and gives an example with KC’s in Douglas.
00:30:20 - 00:32:03 - Jay talks about a BiteSize coffee photoshoot promoting the ‘grab and go’ concept.

Segment 5: Halo Effect

00:32:03 - 00:32:49 - Judie explains the ‘Halo Effect’ with an example of using influencers.
00:32:49 - 00:34:04 - Jay discusses the influencer effect and authenticity.
00:34:04 - 00:34:37 - Judie mentions the risks of using cel

Show Notes

00:00:00 - 00:02:27 | Introduction

• Welcome back! Sian Horn is hosting this week's episode.
• Topic introduction: User Generated Content (UGC).
• Brief overview of UGC and its importance in modern marketing.

00:02:27 - 00:11:54 | Segment 1: What Pisses You Off?

• Jen: Challenges in finding authentic UGC. Mention of using Billo for UGC.
  • Billo
• Judie: Previous unsuccessful attempt with UGC and its potential.
• Jay: Importance of authenticity in UGC fitting brand persona.
• Sian: UGC as an established marketing strategy. Discussing famous UGC examples:
  • Stanley Cup in the burnt car
  • Fleetwood Mac Ocean Spray skateboard video

00:11:54 - 00:17:37 | Segment 2: UGC Agencies/Platforms - Would You Use Them?

• Judie: Value in tried and tested UGC platforms.
• Jay: Depends on the product/business needs.
• Discussion on paid vs. unpaid UGC. Jen’s experiences with content creation and compensation.
• Sian: Conversation with Dev Skehan on faceless vs. face UGC.
  • Dev Skehan
  • Tesco
  • Audiio

00:17:37 - 00:45:19 | Segment 3: Teach Me Something New

• Jen: Avoid double-sided marketplaces for scaling beyond six figures.
  • Examples: Uber, Airbnb
• Judie: Question on montage vs. voice-over content performance.
• Jay: Importance of sound quality and taking professional feedback.
• Sian: Ensuring clear agreements in writing and giving creators creative freedom.
  • References to Steven Bartlett's podcast and live podcast 'The Entrepreneur Experiment' with Peter Coppinger.
  • Steven Bartlett
  • The Entrepreneur Experiment
  • Peter Coppinger
  • Teamwork
• Discussion on de-influencing and managing negative engagement.

00:45:19 - 00:49:02 | Segment 4: Podcast Sponsorship and Guests

• Discussion about Jimmy Carr on 'Diary of a CEO' and potential comedic guests for the podcast.
  • Jimmy Carr
  • Diary of a CEO
  • Michael Flanagan
  • The Comedy Store
  • Jason Byrne
  • Cork In The North
  • Andrew Ryan

00:49:02 - 00:49:38 | Outro

• Call to action: Sponsorship opportunities and contact information.
  • Jay Woodard
  • The Vidacademy
  • Sian Horn
  • Jen Bryan
  • Unbranded Podcast
• Reminder to like, subscribe, and tune in next week!

Enjoyed the episode? Don't forget to rate and review the podcast on your favorite platform! Connect with us on social media for updates and behind-the-scenes content.

Introduction
00:00:00 - 00:01:49
Welcome to Episode 25 of "Unbranded"! Today's episode dives deep into work/life balance, featuring insights and stories from our hosts. Unfortunately, we're missing Sian in this episode.

Segment 1: What Pisses You Off?
00:01:49 - 00:12:12
The hosts share their frustrations about maintaining a work/life balance. Jay highlights the importance of setting boundaries and introduces Rich Webster's course on working less How To Work Less. Judie discusses her current nonstop work pace and her preference for "all in" jobs. Jen reflects on her journey from building a seven-figure business to feeling a bit unchallenged, emphasizing the need to create effective business ecosystems.

Segment 2: What Helps You Get Better Work/Life Balance
00:12:12 - 00:28:59
The conversation turns to strategies for improving work/life balance. Jay discusses the power of saying "no" and managing client expectations. Judie talks about making 2023 the year of saying "no" and dealing with imposter syndrome with help from BetterHelp. Jen shares her approach to scheduling life and fun, making sure to build in time for personal activities.

Segment 3: Teach Me Something New
00:28:59 - 00:50:26
The hosts share valuable tips on managing work demands. Jay advises on the importance of not committing immediately to new projects and how to effectively use templates and a 24-hour rule for decision-making. Judie discusses finding a work rhythm that suits her, while Jen talks about applying project management principles to personal life.

Segment 4: YouTube Updates
00:50:26 - 00:54:21
Catch up with our hosts' latest activities on YouTube. Jay previews his upcoming London vlog and reviews new filming equipment Jay Woodard YouTube. Judie discusses reprioritizing her time to focus more on her channel. Jen plans to dedicate more time to video planning on her channel Jen Bryan YouTube.

Outro
00:54:21 - 00:54:42
Thank you for tuning in! Follow us on Instagram to stay updated and interact with the hosts and the podcast:

• Jay Woodard
• The Vidacademy
• Sian Horn
• Jen Bryan
• Unbranded Podcast

Don't forget to check out our links mentioned throughout the episode for more resources and insights!

Welcome to Episode 24 of Unbranded! In this episode, we dive deep into the intricacies of content creation, discussing everything from initial approaches and filming techniques to personal peeves and pro tips.

Timestamps:

• 00:00:00 - 00:05:08: Introduction and catching up with our hosts Jen and Judie, who share their latest vlogging experiences and set-up challenges.
• 00:05:08 - 00:18:33: Segment 1: Initial Approach to Content
  • Jen talks about adapting to daily vlogs, using DJI Osmo Pocket, and her thoughts on pacing content for different platforms. DJI Osmo
  • Special guest Aoife McNamara pops in to discuss social media content quality. Aoife McNamara Instagram
• 00:18:33 - 00:29:54: Segment 2: What Pisses You Off About Quality of Content
  • From the demand for lower quality in marketing videos to the quest for authenticity and the crucial importance of sound, our hosts share their biggest content creation frustrations.
• 00:29:54 - 00:43:28: Segment 3: Teach Me Something New
  • Tips on balancing audio with activity, perspectives on using food in content, and the essentials for mobile and on-the-go filming like CapCut templates and the necessity of battery packs. CapCut

Featured Products & Tips:

• FiFine Mic, for clear audio recording. FiFine Mic
• Loop earplugs, for managing audio levels during live recordings. Loop Earplugs
• CapCut, for easy editing on mobile devices. CapCut

Closing Thoughts:

• 00:43:28 - 00:44:16: Outro and reminders to engage with us on social media or leave a review.

Follow our hosts and the podcast on Instagram for more insights and behind-the-scenes content:

• Jay Woodard
• The Vidacademy
• Sian Horn
• Jen Bryan
• Unbranded Podcast

Thanks for tuning in, and don't forget to let us know if there's a topic you'd like us to explore in future episodes!