In this episode, I sit down with Samâa former massage therapist and modern dance grad who discovered UGC on TikTok, landed her first creative strategy client from my free Saturday trainings, and more than doubled her business within 12 months. We dive into how she went from low-paid UGC gigs to becoming a $100/hr+ fractional strategist, all while balancing motherhood, setting boundaries, and avoiding burnoutâwhile still delivering measurable ad results.
Youâll hear us talk about:
â What creative strategy actually looks like day-to-day (briefs, scripting, iteration, KPI reviews).
â How Sam pitched a UGC client into a retainer/fractional strategy role.
â Setting hourly rates, minimums, scopes, and when to delegate to a VA.
â Handling founder feedback vs. trusting your creative instincts (and how to win tests with data).
â Practical portfolio tips, âAbout Meâ video must-haves, and how to get performance metrics.
â Burnout prevention for creators (boundaries, DND, weekends off).
â The tools & workflows we rely on: Motion, MagicBrief, Foreplay, Notion, Slack, ChatGPT, Meta Ads Manager.
This episode is for you if: youâre a UGC creator who wants to charge more, a freelancer ready to move into strategy retainers, or a brand/agency partner looking to tap into creator-led performance creative.
Connect with Sam on socials if you aren't already! Also, work with her if you're looking for a bad ass strategist. đ¤Š
â LinkedIn: https://www.linkedin.com/in/samantha-stroheker-2b75942b9/
â Instagram: https://www.instagram.com/sam.stroheker/
Thanks so much for watching! As a little gift, Iâve added discounts to all of our resourcesâjust for you. Use code âFLASH35â for 35% off our three video courses:
UGC University đ https://go.ugc.pro/offers/6UKA46zT/checkout
Creative Strategy đ¤ https://go.ugc.pro/offers/oAbc82jW/checkout
Creative Strategy x Paid Media Master Class ⨠https://go.ugc.pro/offers/B9awpTFf/checkout
And join the UGC Pro Community and receive 35% off for life 𫶠https://go.ugc.pro/offers/doPLyYei/checkout?coupon_code=MEMBER35
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Channel here đ https://youtu.be/1g2I5DwL-EE
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