Two in Twenty – Details, episodes & analysis

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Two in Twenty

Alpha Agency (formerly White Marble Consulting)

Business

Education

Frequency: 1 episode/38d. Total Eps: 63

Alpha Agency (formerly White Marble Consulting) is a marketing agency specialising in the investment industry. Our podcast, Two in Twenty, addresses the often unique challenges of this industry through insights from industry experts in an anecdotal and accessible format. Tune in to each 20 minute episode to hear two hand-picked experts share their pearls of marketing wisdom. You can also catch up on our previous podcast series AIM High on this channel for further listening.

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https://investmentmarketers.com/
3 shares
https://investmentmarketers.com/podcast/aim-high-the-changing-uk-advisory-market/
2 shares
https://www.rws.com/
1 share

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Score global : 58%

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with JP Morgan's Arlene Ingram

Season 2 · Episode 8

Wednesday, March 18, 2026 • Duration 21:35

Twink is joined by Arlene Ingram of JP Morgan Asset Management, who discusses her career journey, the complexities of strategic marketing in a global context, and the balance between brand and performance marketing.

Arlene emphasises the importance of data and AI in modern marketing, defining success in financial services, and the necessity of continuous learning and career development.

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with Ninety One's Malcolm Fried

Season 2 · Episode 7

Tuesday, March 3, 2026 • Duration 24:25

Our host Twink Field interviews Malcolm Fried, CMO of Ninety One, about how a focus on fundamentals and positioning were instrumental in helping the firm navigate a challenging few years for the asset management industry.

They also explore targeted marketing strategies, the balance between data and creativity, and building a strong brand identity. As always, Malcolm shares his advice for those with aspirations in the industry.

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Content remains king in 2024

Season 1 · Episode 8

Monday, March 18, 2024 • Duration 17:28

Size does truly not matter when it comes to systems stewardship

Season 1 · Episode 7

Tuesday, February 6, 2024 • Duration 23:31

Featuring in this episode, Kirsten Hastings, White Marble's Head of Content, is joined by by Rick Alexander, CEO of The Shareholder Commons and Rebecca Vodel, Marketing Consultant at White Marble. In this episode, they discuss what is meant by market-wide systematic risks, identifying and addressing these risks and what it takes to be considered an official systems steward.

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Marketing and the multi-affiliate model

Season 1 · Episode 6

Wednesday, January 17, 2024 • Duration 22:08

Kirsten Hastings, White Marble's Head of Content and Twink Field, CEO and founder of White Marble are joined by Mark Doyle, formerly EVP Strategic Marketing & Product at Natixis. In this episode they dive into the world of marketing and the multi-affiliate model, talking through the challenges and opportunities – not only from a brand perspective, but also a budget one – and whether it is possible to have a unified multi-affiliate culture.  

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To B or not to B Corp

Season 1 · Episode 5

Tuesday, October 17, 2023 • Duration 22:27

In this episode, Kirsten Hastings, Head of Content at White Marble Consulting and Lisa Mattes Senior Marketing Executive are joined by Lucy Ronan, Impact and Sustainability Manager at Octopus Group.

White Marble achieved B Corp certification in 2023 and with Octopus Group gearing up for recertification, in this podcast they delve into the reasons companies want to achieve B Corp certification, what the process is like and how it has shaped the companies.

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When global messaging and local language converge

Season 1 · Episode 4

Wednesday, September 27, 2023 • Duration 22:52

In this episode Kirsten Hastings is joined by Cordelia Hughes Regional Vice President, Financial & Legal at RWS Group, and Lauren Glossop, Marketing Consultant at White Marble. In this podcast they delve into the challenges facing the financial services industry when it comes to delivering regulatory compliant content in multiple languages, the growing threat of AI and ensuring accessibility.

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Sustainability is not enough

Season 1 · Episode 3

Monday, July 31, 2023 • Duration 23:25

In this episode Kirsten Hastings, Head of Content at White Marble, is joined by Pratibha Vuppuluri, Managing Partner at Unreasonable Collective, and Benjie Elston, President – North America, Head of Sustainability, at White Marble. During this episode they delve into a range of topics, including why setting up a corporate sustainability agenda is just a first step – albeit a crucial one, how good partnerships can play an important role, and why mentoring should be part of the equation.

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Shaping culture and building behaviours

Season 1 · Episode 2

Monday, July 31, 2023 • Duration 21:01

In this episode Kirsten Hastings, Head of Content at White Marble, is joined by David Lewis, Programme Director at the London Business School and co-creator of the QI Index, and Esther Armstrong, Associate Director at White Marble.   During the episode they delve into the topic of culture; specifically, how companies can measure and monitor it, why employee engagement surveys are not necessarily the best way to do it, and how to engage and bring along  culture naysayers.  

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Build up CX by breaking down silos

Season 1 · Episode 1

Monday, July 31, 2023 • Duration 22:16

In this first episode of Two in Twenty Kirsten Hastings, Head of Content at White Marble Consulting, is joined by Michelle Calcutt, Director of Client Experience at Aviva Investors, and Twink Field, CEO and Founder of White Marble. Over the course of the 20 minutes, they delve into a range of topics, including what makes or breaks the customer experience, where CX should sit within an organisation, and what areas companies should prioritise.

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Two in Twenty – Details, episodes & analysis

Podcast details

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Two in Twenty – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other7

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other7

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