Welcome to Two Geeks and A Marketing Podcast
We are your hosts, the two geeks, Roger Edwards and Pascal Fintoni, here to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.
Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.
Every week we'll bring you the following segments.
• In the news.
• Content Spotlight
• Marketing Tech and Apps
• This week in history
• Creator shout outs
• Film marketing
Please subscribe and leave comments and suggestions in the usual places.
More information about Pascal Fintoni and Roger Edwards.
https://pascalfintoni.com/
https://rogeredwards.co.uk/services/
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ChatPDF https://www.chatpdf.com/ practise superior content curation using this AI-powered assistant that can read PDFs and answer your questions in any language.
Cast: Lewis Pullman as Ben Mears, Makenzie Leigh as Susan Norton, Pilou Asbæk as Richard Straker, Alexander Ward as Kurt Barlow and Alfre Woodard as Dr. Cody
Music by: Nathan Barr and Lisbeth Scott
Tagline: Be Careful What You Invite Inside.
Much delayed, this adaptation of Stephen King’s famous novel was rush released after a very short marketing campaign. We ask whether the film live up to the reputation of the original 1979 adaptation and what they could have done better in the marketing campaign.
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and...
The one about why music is getting worse, how to close sales and “Presumed Innocent” - TG120
Episode 120
Wednesday, July 3, 2024 • Duration 01:17:29
The one about why music is getting worse, how to close sales and “Presumed Innocent” - TG120
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:04:45 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
PASCAL: It’s all about superior content curation using AI
The One where we review the Best Bits Of 2023 – Christmas Special - TG111
Episode 111
Wednesday, December 20, 2023 • Duration 58:52
The One where we review the Best Bits Of 2023 – Christmas Special - TG111
00:00:00 Introduction
Here are your hosts, Roger and Pascal. This week we pick our top 3 from each segment of the show from 2023 and then pick our winners.
That’s over 140 marketing news items, over 35 content spotlights, more than 70 marketing tech and apps, 70+ historical events and anniversaries, an additional 17 film marketing campaigns reviewed, and let’s not forget one of the highlights of the year episode 100 with talent manager Kate Edwards
00:06:11 In the News
3 news items each. Which will be the winning news?
00:16:56 Content Spotlights
ROGER’S TOP 3 CONTENT SPOTLIGHTS OF 2023
Revolutionizing Flight! The Amazing Potential of the CFM RISE Engine – Mentour Pilot on YouTube: https://youtu.be/ojVNOj-q3SQ
Beautiful.ai https://www.beautiful.ai/ presentations and slide decks maker, just add content to one of their templates and your slides adapt like magic.
The one about breaking webinar rules, SAD lamps, Celebrity Service and Mad Max: Fury Road - TG26
Episode 26
Wednesday, February 3, 2021 • Duration 01:14:33
The one about breaking webinar rules, SAD lamps, Celebrity Service and Mad Max: Fury Road - TG26
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:01:08 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:11:52 Content Spotlights
ROGER: The Dubai dilemma: has influencer marketing lost its sheen? Zoe Crook, Campaign Magazine.
PASCAL: Recent job advert for the position of Manager, Brand Marketing at Red Bull published by Shannon Vargas, Talent Acquisition and Senior Recruiter https://jobs.redbull.com/us-en/
Chat PDF https://www.chatpdf.com/ the AI-powered assistant that can read PDFs and answer your questions in any language.
Pop AI https://www.popai.pro/ a powerful AI tool that allows you to chat with separate documents and convert everything into a presentation
Bonus – Still not sure? Try uploading a pdf document to perplexity.ai to practice chatting about reports, news releases, etc.
00:56:29 Film Marketing
Presumed Innocent (1990)
Director; Alan J. Pakula
Writers: Scott Turow, Frank Pierson, Alan J. Pakula
Stars: Harrison Ford, Raul Julia, Greta Scacchi, Brian Dennehy,
As a lawyer investigates the murder of a colleague, he finds himself more connected to the crime than anyone else.
Taglines:
Sometimes it's dangerous to presume.
Attraction. Desire. Deception. Murder. No one is ever completely innocent.
Some people would kill for love.
A new TV series version starring Jake Gyllenhaal has just been released in 2024 on Apple TV. We look at the marketing of the original film and the reactions to the TV remake in comparison.
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of...
The Art of the Opening Scene – How to Start a Movie 6 Different Ways by Studio Binder, Robert Kiraz, Simona Clapan and team: https://youtu.be/Jw_ysaoVlt4
It started with an intriguing hook, In October of 1994, three student filmmakers disappeared in the woods near Burkittsville Maryland while shooting a documentary... A year later their footage was found. Made more intriguing by a mockumentary and viral pre-release marketing campaign.
Lost footage film, The Blair Witch Project was the most successful independent film of all time once released in 1999. And it’s pretty scary too!
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of...
PASCAL: Geoff Ramm, international speaker and author of Celebrity Service and his latest book Celebrity Service Superstars https://amzn.to/3ixtfIp
00:54:49 Film Marketing
Mad Max: Fury Road is the sequel that we never knew we needed.
The original Mad Max trilogy was released in the late 1970s and early 1980s. Mad Max: Fury Road didn’t turn up until 2015. But various aspects of the film pre-production, script and models and props date back to 1997. A film with a fascinating development history. The editing is fast with more cuts per minute than usual in a film, plus interesting changes to the frame rate to boost the excitement levels.
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a...
00:36:58 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:45:22 Creator Shout Outs
PASCAL: David Kilkelly, video marketing specialist and video producer/director, just shared his ‘Create 2021’ message on YouTube https://www.youtube.com/watch?v=shPMdIRTs70
Known for the hit song by Ray Parker Junior, one of the first examples of viral marketing and The Stay Puft Marshmellow Man, Ghostbusters is one of the most famous and iconic comedies of all time. Released in 1984 it starred an ensemble cast. Bill Murray, Dan Ackroyd, Harold Ramis, Ernie Hudson, Sigourney Weaver, Rick Moranis and William Atherton.
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.
Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other...
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:45:19 Creator Shout Outs
PASCAL: Steve Olsher, founder and editor-in-chief of https://podcastmagazine.com (via Mark Asquith) with executive producer Kelly Poelker, creative director Elizabeth Scott and assistant editor Megan Yakovitch.
This week we talk about Rocky the 1976 film introducing us to for the first time to Rocky Balboa, an underdog fighter from Philadelphia who became the iconic character of one the longest film franchises. People consider Rocky to be one of the greatest sports films ever and it received ten Oscar nominations at the 49th Academy Awards, winning three
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a man on a mission to keep marketing simple. He is the voice of the
This week we talk about Gremlins, a 1984 American comedy horror film written by Chris Columbus and directed by Joe Dante with Steven Spielberg as executive producer. Another film considered to be a Christmas movie it contains many, quite gruesome, scenes that have become pop culture...
00:40:20 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:46:36 Creator Shout Outs
PASCAL: Rob Temple and Kennedy, hosts of the Email Marketing Show Podcast https://www.emailmarketingheroes.com/podcast/ and the Email Marketing Heroes fighting back against grubby and scammy emails
This week we talk about The Mandalorian. Okay it’s not a film, but it’s an entertaining TV series born out of one of the biggest movie franchises of all time – Star Wars. We wonder whether The Mandalorian is succeeding where the third trilogy failed, to re-engage the original fans whilst appealing to new audiences.
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.
Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.
Every week...
00:34:12 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:43:19 Creator Shout Outs
PASCAL: Gudrun Lauret, content strategist and producer of The Time Pieces History podcast https://gudrunlauret.com/podcast/ to showcase how digital content can help you promote your heritage visitor attraction.
This week we talk about Speed, the edge of the seat thriller set in LA on a bus that will explode if it goes below 50 mph. The film builds incredible suspense on such a simple premise and this is a great lesson for marketers to keep their propositions simple and focus on building excitement and engagement around them.
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.
Pascal is also on a mission to demystify digital marketing. He's the...
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