Welcome to Two Geeks and A Marketing Podcast
We are your hosts, the two geeks, Roger Edwards and Pascal Fintoni, here to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.
Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.
Every week we'll bring you the following segments.
• In the news.
• Content Spotlight
• Marketing Tech and Apps
• This week in history
• Creator shout outs
• Film marketing
Please subscribe and leave comments and suggestions in the usual places.
More information about Pascal Fintoni and Roger Edwards.
https://pascalfintoni.com/
https://rogeredwards.co.uk/services/
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Tagline: A civilian oil rig crew is recruited to conduct a search and rescue effort when a nuclear submarine mysteriously sinks.
We look at the challenges of marketing a water based film up against strong competition such as Batman, Indiana Jones and the Last Crusade, Ghostbusters II, Lethal Weapon 2, and Honey, I Shrunk the Kids, with a name that many people were unfamiliar with.
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.
Every week we'll bring you the following segments.
In the News.
Content Spotlight
This Week in History
Marketing Tech and Apps
Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
PASCAL: Coca-Cola expands AI use in marketing and product development by Muhammad Zulhusni Journalist at Marketing Tech News: https://www.marketingtechnews.net/news/coca-cola-expands-ai-use-in-marketing-and-product-development/
00:33:50 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
Q: I feel like my blog has become bloated and confusing for our website visitors. Can you suggest a simple way to reset and relaunch our blog section?
Roger and Pascal will share why they enjoy blogging so much, the many benefits to individuals and businesses, and their recommended simple steps to review, reset and relaunch your blog section.
🗣️ 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀 𝗖𝗼𝗿𝗻𝗲𝗿
Q: I have been told I need a Speaking page on my website, I have never done this before, what should I include?
Roger and Pascal share ideas about the key elements of your future speaking page, including simple and clever ways to impress and be helpful to event organisers who will be in touch with you.
🍿 𝗙𝗶𝗹𝗺 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗲𝘃𝗶𝘀𝗶𝘁𝗲𝗱
Toy Story (1995)
Roger and Pascal have fun looking back at the impact and legacy of the first fully computer-animated feature film released 30 years ago!
Produced by Pixar, when it was still a small and relatively unknown company, the film explores universal themes, such as the tension between old and new (Woody vs. Buzz Lightyear), which metaphorically reflects broader societal and technological changes.
The one about Successful Strategy Sessions, AI changing Brand Visibility and Fright Night - TG129
Episode 129
Wednesday, November 5, 2025 • Duration 01:10:26
The one about Successful Strategy Sessions, AI changing Brand Visibility and Fright Night - TG129
The one about Successful Strategy Sessions, AI changing Brand Visibility and Fright Night - TG129
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:02:44 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
Ever wondered how marketing leaders keep things simple, communicate with impact, and draw inspiration from the world of film?
Join Roger Edwards @RogEdwardsTV and Pascal Fintoni @PascalFintoni_on_YouTube for another episode of their live companion show, where they answer your questions and share practical insights in just 30 minutes!
In this episode:
👌 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗱𝗲 𝗦𝗶𝗺𝗽𝗹𝗲
Q: What is the best way to rethink your website experience?
Roger is inviting Pascal to revisit and recap on the following:
The 4 Types of Website Visitors
from his book ‘WebProud: The 5-Step Roadmap to Feeling Proud of your Website Again’ Pascal co-authored with Jonny Ross
🗣️ 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀 𝗖𝗼𝗿𝗻𝗲𝗿
I think I spend too much time on PowerPoint creating my presentation slides, do you have any tips to save time or make less laborious?
This is a very common challenge and query from up-and-coming speakers.
Roger and Pascal share their own personal approach to planning and designing presentations using Powerpoint, when NOT to use Powerpoint, and why you should always plan for something to go wrong with the tech.
🍿 𝗙𝗶𝗹𝗺 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗲𝘃𝗶𝘀𝗶𝘁𝗲𝗱
The Menu (2022)
A look back at two clever marketing tactics inspired by the film 'The Menu', the darkly satirical thriller set in the world of exclusive fine dining.
The one about improving airports, judging awards and the film, The Long Walk - TG128
Episode 128
Wednesday, October 8, 2025 • Duration 01:23:08
The one about improving airports, judging awards and the film, The Long Walk - TG128
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:05:33 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
PASCAL: Insights from the Judging Panels: Reflections from Roger and Pascal on Their Experiences as Award Judges (Protection Review Awards, Tourism Awards)
00:38:25 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
Stars: Sydney Sweeney, Paul Walter Hauser, Halsey, Eric Dane, Eric Hinkley
The lives of local outsiders and outcasts violently intertwine when a rare Lakota Ghost shirt falls onto the black market in a small South Dakota town.
The marketing for Americana came in 2 phases. One for the premier in 2023 and again for the general release in 2025. We look at the marketing changes this he created.
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.
Every week we'll bring you the following segments.
In the News.
Content Spotlight
This Week in History
Marketing Tech and Apps
Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Cast: Simon Pegg, Nick Frost, Jason Bateman, Kristen Wiig, Bill Hader, Blythe Danner, Joe Lo Truglio, John Carroll Lynch, David Koechner and Sigourney Weaver.
Tagline: Who’s up for a close encounter? There were many sights they planned to see. This was not one of them.
We look at the launch of Paul, billed in the UK as a Valentine’s date movie, but did the marketing back up sentiment. We also consider the different approaches to the UK and US campaigns.
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.
Every week we'll bring you the following segments.
In the News.
Content Spotlight
This Week in History
Marketing Tech and Apps
Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
PASCAL: It’s all about getting your SEO back on track
Ahrefs Webmaster Tools https://ahrefs.com/webmaster-tools Web Analytics, Site Audit, and Site Explorer together provide real-time traffic insights, identify and help fix technical SEO issues, and reveal which pages, keywords, and backlinks drive your website’s organic performance.
MOZ Domain Authority Checker https://moz.com/domain-analysis identify your top performing pages and keywords, find out about your search competitors, your clients, and potential partners.
00:52:25 Film Marketing
Scent of a Woman (1992)
A young prep student takes a job as an assistant to a blind, irritable, retired Army lieutenant colonel over Thanksgiving weekend.
Director: Martin Brest
Writers: Giovanni Arpino, Bo Goldman, Ruggero Maccari
Stars: Al Pacino (Lt. Col. Frank Slade), Chris O'Donnell (Charlie Simms), James Rebhorn, Gabrielle Anwar, Philip Seymour Hoffman
Music: Thomas Newman
We look at the dual marketing campaign which focussed on getting the public to see the film and on convincing the Academy to give Al Pacino and the film some Oscars.
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.
Every week we'll bring you the following segments.
In the News.
Content Spotlight
This Week in History
Marketing Tech and Apps
Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
PASCAL: It’s all about building your AI marketing assistants:
Perplexity.ai https://www.perplexity.ai/ the ultimate research assistants ideal for identifying trends, gathering market intelligence and creating customers personas
NotebookLM by Google https://notebooklm.google/ the impressive marketing ideas engine combining extensive chat functionality and up to 9 creativity AI tools: audio overviews, video overviews, mind map, reports, flash cards, quiz, infographic, slide deck, and data table.
00:53:57 Film Marketing
MONSTERS INC. (2001)
Directed by: Pete Docter
Written by: Andrew Stanton and Daniel Gerson,
Cast: starring the voices of John Goodman, Billy Crystal, Steve Buscemi, James Coburn, Jennifer Tilly, and Mary Gibbs.
Music by: Randy Newman
Tagline: In a city of monsters with no humans called Monstropolis there’s a company, called Monsters, Inc. whose employees gather children’s screams to power the city.
We look at the challenges Pixar faced as they moved away from the familiar and relatable world of Toy Story and A Bug’s Life. The core premise is a factory that harvests children’s screams; without careful framing, that could read as frightening or off-putting for parents of younger kids. How did the marketing work?
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.
Every week we'll bring you the following segments.
In the News.
Content Spotlight
This Week in History
Marketing Tech and Apps
Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
PASCAL: It’s all about reclaiming good content marketing habits
Buffer https://buffer.com/ The platform has become more than a social media management tool with features such as content ideas board, online collaboration, AI assistance, browser extension, visual calendar and even a start page (let’s not forget a very generous free plan)
MeetEdgar https://meetedgar.com/ The perfect platform for marketers with an extensive library of evergreen content. Features include categories, auto-import, AI writing assistant, A/B testing, analytics, integration with Chrome and Canva.
00:50:20 Film Marketing
The Running Man (2025)
Director: Edgar Wright
Writers: Stephen King, Michael Bacall, Edgar Wright
Tagline: A man joins a game show in which contestants, allowed to flee anywhere in the world, are pursued by "hunters" hired to kill them.
We look at the marketing of the Running Man and the challenges created by a change of marketing lead at the distributor.
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.
Every week we'll bring you the following segments.
In the News.
Content Spotlight
This Week in History
Marketing Tech and Apps
Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
The film’s marketing and merchandise rollout was not aggressively planned from the start. Pixar was primarily focused on creating the film rather than merchandising or theme park tie-ins.
They worked on the Toy Story experience: the storyline, the music, the voices, and the animation of course which was so unique at the time
This led to the ‘perfect’ trailer with all the key elements and the right structure across 90 seconds.
LESSON: marketers and content creators MUST prioritise storytelling and product quality rather than becoming overly focused on marketing tactics or merchandising from the outset.
⏰ Timestamps
0:00 – Introductions & Show Format
2:50 – Segment 1: Marketing Made Simple
11:05 – Segment 2: Speakers Corner
20:25 – Segment 3: Film Marketing Revisited
28:40 – Key Takeaways & Final Comments
👇 Over to you:
Like & subscribe for more expert Q&As and marketing tips
Comment below with your questions or topics for future episodes
Share this episode with colleagues who want to keep their marketing simple and effective
🔗 Useful Links:
Watch more episodes: https://youtu.be/cB-f1VSi9Q8
Watch the full video magazine: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Connect with Pascal Fintoni: https://pascalfintoni.com/ @PascalFintoni_on_YouTube
Connect with Roger Edwards: https://rogeredwards.co.uk/services/ @RogEdwardsTV
PASCAL: It’s all about creating ‘real’ marketing campaigns:
Pretty Funnels https://www.prettyfunnels.com/ A drag-and-drop funnel builder to help marketers, startups, freelancers and small business teams map, visualise and optimise their digital marketing journeys
LucidChart https://www.lucidchart.com/pages combining diagram and flowchart tools for visualising marketing campaigns, funnels, workflows and team processes.
00:47:05 Film Marketing
FRIGHT NIGHT (1985)
Directed by: Tom Holland (Class of 1984, Psycho II, Child’s Play 1988, Thinner 1996)
Written by: Tom Holland
Cast: Roddy McDowall, Amanda Bearse, Chris Sarandon, William Ragsdale, Stephen Geoffreys as Edward "Evil Ed" Thompson
We look at the marketing of Fright Night, particularly the debate about the Trailer that the Director felt didn’t represent the film properly. The trailer presented it is a a gory horror movie, when in fact it was also a comedy, drama and teen romance feature. Did they originally miss out on a wider audience because of this mistake?
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.
Every week we'll bring you the following segments.
In the News.
Content Spotlight
This Week in History
Marketing Tech and Apps
Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
The film’s marketing leaned heavily on its witty straplines:
"Painstakingly Prepared. Brilliant Execution."
"A FINE PLACE TO DI(N)E"
"ONE PERCENTER DI(N)E HERE"
"MOVIE STARS DI(N)E HERE"
2. Inventing Restaurant Review:
To build intrigue, the marketing team “leaked” a fake review from a fictional food critic, supposedly invited to the film’s central restaurant, Hawthorn. The review read:
“Dining at Hawthorn is an experience unlike any other. The chef’s menu is a masterclass in precision, creativity, and—dare I say—danger. Each course is a revelation, but it’s the final act that truly takes your breath away. Five stars for flavour, one star for survival odds.”
These one-liners and imagined restaurant reviews perfectly captured the film’s blend of culinary artistry and sinister suspense, making it instantly memorable.
⏰ Timestamps
0:00 – Introductions & Show Format
2:07 – Segment 1: Marketing Made Simple
12:55 – Segment 2: Speakers Corner
21:00 – Segment 3: Film Marketing Revisited
28:24 – Key Takeaways & Final Comments
👇 Over to you:
Like & subscribe for more expert Q&As and marketing tips
Comment below with your questions or topics for future episodes
Share this episode with colleagues who want to keep their marketing simple and effective
🔗 Useful Links:
Watch more episodes: https://youtu.be/cB-f1VSi9Q8
Watch the full video magazine: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Connect with Pascal Fintoni: https://pascalfintoni.com/ @PascalFintoni_on_YouTube
Connect with Roger Edwards: https://rogeredwards.co.uk/services/ @RogEdwardsTV
Gemini Image Generator https://gemini.google/overview/image-generation/ Google Nano Banana, lets you turn a single photo into countless new creations. You can even upload multiple images to blend scenes or combine ideas.
Night Café Studio https://creator.nightcafe.studio/ for more creative and artistic visuals for your social media posts and blog articles. You can even share your co-creations and earn credits.
00:57:15 Film Marketing
THE LONG WALK (2025)
Director: Francis Lawrence (Constantine (2005) I Am Legend (2007), Water for Elephants (2011), The Hunger Games (2013–present), and the spy thriller Red Sparrow (2018)
Writers: screenplay by JT Mollner, based on the 1979 novel of the same name by Stephen King (under his pseudonym Richard Bachman)
Starring: Cooper Hoffman, David Jonsson, Garrett Wareing, Tut Nyuot, Charlie Plummer, Ben Wang, Roman Griffin Davis, Josh Hamilton, Judy Greer, and Mark Hamill.
Taglines: The task is simple. Walk or die.
Often considered impossible to film, Stephen King’s The Long Walk finally comes to the big screen after several failed attempts over several decades. We look at the hard-hitting story, the many marketing posters and trailers and talk about some innovative screening gimmicks.
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.
Every week we'll bring you the following segments.
In the News.
Content Spotlight
This Week in History
Marketing Tech and Apps
Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
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