Tune into Tourism – Details, episodes & analysis

In this bonus episode, we’re joined by Lesley Judge and Josh Ryan-Saha from TravelTech Scotland (www.treveltech.scot), and look at all the ways technology can help achieve the goals of the strategy, helping our tourism industry to thrive and grow.

 

 

In this episode, we explore the Outlook 2030 strategy priority to create memorable, world-class experiences for visitors.

Robin Warsnop joins us from the award-winning small tour operator Rabbies Trail Burners (www.rabbies.com), and shares the kinds of experiences visitors are seeking and how they are catering to emerging trends.

We’re also joined by Iain McNeill from Whereverly (www.whereverly.com) who tells us about the latest apps that use technology to enhance the visitor experience.

For all the links across the whole series, and for more information, visit www.hie.co.uk/tinto

This episode introduces the concept of sustainable tourism and features information, resources and practical steps you can take to ensure your business has a more positive impact. Plus we answer some of your questions on electric vehicles and charging, transport links, and single use plastic. Featuring: Janie Neumann, Sustainable Tourism Manager, VisitScotland and Crista Buznea, Sustainable Tourism Specialist & Marketing manager, Ecologi

Visit www.hie.co.uk/tinto for all the resources mentioned in this episode. 

‘RURAL and Community Tourism’ 

Guests: Peter Syme, Adventure Specialist and Strategic Advisor (petersyme.com) and Joan Bishop, Chair of the Dornoch Community Interest Company (visitdornoch.com). 

After a year where everyone's world shrank dramatically, visitors are now desperate to escape the urban for the freedom of a rural environment - and have a meaningful experience, really connecting with the locals, and drinking in the history, culture and traditions. The Highlands and Islands of Scotland couldn’t be better placed to tap into this desire. In this podcast, we’re look at how things have changed post-covid, and how to tackle the new challenges rural destinations face in the coming season and beyond.

Find out more about Tune into Tourism hie.co.uk/tinto 

‘RESPONSIBLE - Caring for the Environment, Community and Economy’ 

Guests: Dr Harold Goodwin, Director, Responsible Tourism Partnership (Responsibletourismpartnership.org) and Paul Easto Co-founder, Wilderness Scotland (wildernessscotland.com) 

As consumers look for more information, openness & options around sustainability, we discussed what ‘responsible tourism’ really means, the new challenges we face in a post-covid world, and discovered some of the changes you could start to make within your tourism business.

Find out more about Tune into Tourism hie.co.uk/tinto 

‘EVENTS - Going hybrid, and embracing change’ 

Guest: Judith Wilson, Director EVENTSBASE and EVENTIT (eventsbase.co.uk eventit.org.uk)

The Tune into Tourism: Road to Recovery podcast aims to help tourism businesses in Scotland to get back on track after the pandemic. As events start to return in Scotland, albeit many in a hybrid form, we find out what that could mean for your business and how to embrace the change, as well as opportunities to collaborate to create new events or festivals in your own community.

Find out more about Tune into Tourism hie.co.uk/tinto 

‘RECONNECTION - Reunion travel, and thinking digital’ 

Guest: Nick Hall, CEO Digital Tourism Think Tank (thinkdigital.travel)

 

In this podcast we talk about an unsurprising trend for 2021- Reunion travel. People are desperate to get together with friends and family they haven’t seen for so long. But not being able to connect in person for the last year has driven all of our relationships online, so re-thinking how we communicate and interact with visitors in this new digital first era will be crucial. We discuss how to embrace change, cater to these guests and their new needs, plus collaboration and partnerships.  

 

Find out more about Tune into Tourism hie.co.uk/tinto 

‘CUSTOMER BEHAVIOUR - Getting to know the new customer’

Guests: Simon Calder, Travel journalist (simoncalder.co.uk) and Irene Roberts, Director, UK North, Market Management, Expedia (expediagroup.com) 

The Tune into Tourism: Road to Recovery podcast aims to help tourism businesses in Scotland to survive  - and thrive - as we emerge from a global pandemic. We discuss new trends in customer behaviour - what they are looking for, how they are booking, and how to turn lookers into bookers. From pricing, through booking windows, to managing expectations, we talk about how you can take the opportunity this year will provide to create new loyal domestic customers who will keep coming back. 

 

Find out more about Tune into Tourism hie.co.uk/tinto 

’THE BUSINESS OF RE-OPENING ’

Guests:Andrew Scott, Victus Consultancy (www.victusconsultancy.co.uk) and Jo De Sylva, VILN Chair and owner, MacGregors Bars (www.macgregorsbars.com) and Bogbain Farm (www.bogbainfarm.com)

Re-thinking your offering, tackling concerns around pricing, creating packages, working with other businesses within your communities, and more!

Find out more about Tune into Tourism hie.co.uk/tinto

‘STAFFING - Dealing with a post-Covid and post-Brexit reality'

Guest: David Cochrane, Chief Exec Hospitality Industry Trust Scotland  (hitscotland.co.uk)

In this episode, aimed at helping your tourism business emerge from a global pandemic, we’ll discuss how to find, attract and keep great team members. From new pools of people to be looking at, to changing the work environment to appeal in what will be an employees market, as well as re-thinking some of the fundamentals of how you run your business in a world that has been forever changed.

Find out more about Tune into Tourism hie.co.uk/tinto