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Title
Pub. Date
Duration
10 New Travel & Tourism Words That Define 2026 Travel Trends
24 Jan 2026
00:24:20
In today’s episode, as we all brace for what will be a busy year in travel and tourism, I took a little ‘fun’ time to observe the travel trends we will be witnessing in 2026.
Some were new, some others not so much, but it was good to bring them back to light – or like in trend n.7 to actually switch off that light.
Trends are signs of major shifts in people’s preferences, values, behaviors but the funny thing is that with them, new words come to life, which we use to define and describe the nature of the travel trends – so on today’s episode, we will observe 10 new words in the travel sphere that are underlying a significant travel trend worth of notice.
Bibliography of this episode's content is included in the transcript.
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
Dolores Semeraro interviews the person leading the conference programme across the the World Travel Market Portfolio, in London and Dubai Brooke Gilbertson.
On today’s conversation we have gone through the digital, the physical, the relevancy and buzz of the conference space, to understand what keeps them going, what makes them successful - a space where people want to go and learn, be inspired, connect and grow - all this in the spirit of innovation, creativity and technology.
WTM London 4-6 November 2025
ATM Dubai 4-7 May 2026
Questions featured in this episode:
1. How is technology affecting the event industry today - what do you keep what do you not keep?
2. What is it that attendees can do at the show that can’t do by themselves?
3. How do you stay above the buzz words?
4. How do you ensure that there is genuine interaction with the content that is being delivered on stage?
5. How do you appeal to a more senior audience, the CEOs the trade show people?
6. stressing the point of DEA - how do you make sure that the conference topics and the trade show attendance are aligned?
7. Travel power theme - how did the concept of the theme came about?
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
Experiential Hospitality at its best with Catarina Varão
25 Feb 2025
00:34:30
Dolores Semeraro interviews founder of UniqueStays Catarina Varão on true experiential hospitality ultimately leads to social growth.
Portugal-based Catarina is passionate traveler by profession, hotel curator by vocation, dedicated to an adventurous lifestyle that inspires and teaches, in contrast to an immersive and “slow” pace of life. Full-time mother and part-time dreamer, whose main activity is consultancy in luxury hospitality and tourism. Hotelier, designer, trainer, coach, PTO (nor just “CEO” jack of all trades) of the company TH2 and founder of the luxury hotel soft brand UniqueStays. Graduated in Tourism Management, postgraduate in Tourism Products, Master in Hotel Management with Character and PhD in Geography.
On this episode:
The Importance of Guest Experience
The value of “time” in the hospitality industry and the need to focus on guest experience, where even small activities can make a significant impact on guest experience if done with dedication.
The loss of human touch in industrialized and standardized hospitality practices.
Sustainability and Local Involvement
The challenges of industrializing and standardizing hospitality, emphasizing the importance of local community involvement, calling out The McDonaldization of the world and the rise of small boutique hotels.
The importance of involving local communities in decision-making processes and the need to respect local habits and traditions while teaching sustainable practices.
Authenticity vs. Staged Experiences
The difference between authentic and staged experiences with the importance of raw moments over uber-staged experiences that repel tourists rather than attract them.
The importance of genuine interactions and experiences in creating a memorable guest experience.
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
Heart-led Leadership in Travel and The Power of Community with Women Travel Leaders
07 Feb 2025
00:40:14
Dolores Semeraro intervierws the founders of Women Travel Leaders Jennine Cohen and Catherine Gallagher how community over competition comes from abundance mindset, heart-centered leadership is the key to community and true growth, and fostering a supportive, values-aligned network is their prime mission.
On this episode:
Birth and Growth of Women Travel Leaders
Core Mission and Community Building of the network
Women Empowerment and Leadership in the Travel Industry
Heart-Centered Leadership and Community Support
Future Vision and Growth of Women Travel Leaders
Women Travel Leaders supports high performing purpose driven travel business leaders grow their travel businesses in less time by fostering a community of empowered, purpose-driven and heart-led leaders who prioritise authenticity and impact above all else.
Together, through online and global in-person events, community lead learning, and peer to peer support, we create the conditions for trusted connections that foster mutual support that lead to new business opportunities.
Are you ready to start thriving in your travel business and your life through connecting with a powerful community that truly has your back?
Join the waiting list and mention Dolores in the Referrer name to first access when applications open again and receive 25% off your first year of membership.
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
How To Build the Mindset of a Changemaker in Tourism with Aradhana Khowala
24 Jan 2025
00:41:18
Dolores Semeraro interviews Global Tourism Expert and Thought Leader Aradhana Khowala on where do we really stand today in gender representation and opportunities, how to build the mindset of a change maker and where is regenerative tourism heading.
Aradhana Khowala is a global expert and one of the most influential leaders in the luxury hospitality, travel and tourism sector. Today, she is the CEO of Aptamind Partners, a global consultancy firm for governments, emerging destinations, and public and private organisations seeking regenerative tourism development solutions and Prior to her current role, she served as the Managing Director of Tourism at NEOM, in the Kingdom of Saudi Arabia.
She pioneers environmental regeneration and social transformation across her diverse range of global roles and responsibilities.
SUMMARY
They highlight the lack of progress in gender parity, noting that only 8 out of 78 world leaders at COP29 were women, despite a 1% increase in female participation. Khowala emphasizes the need for structural changes, investment, and accountability to drive gender diversity and sustainability. They also discuss the potential of women in leadership roles, the importance of inclusive systems, and the challenges of greenwashing in regenerative tourism. Khowala advocates for bold, transformative actions and the integration of regenerative practices into tourism's financial models.
Gender Representation in COP 29
Challenges and Strengths of Women in Tourism
Embracing Sustainability Roles
Solutions for Increasing Women's Representation
Challenges in Tourism Destinations
Regenerative Tourism and Women Leaders
Preventing Greenwashing in Regenerative Tourism
The Role of Vision and Innovation
Final Thoughts and Future Directions
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
The paradigm shift we need to define the future of tourism with Anna Pollock
06 Jan 2025
00:57:21
Dolores Semeraro interviews tourism expert and internationally acclaimed keynote speaker and thought leader Anna Pollock on her journey in travel and tourism, the evolution of tourism from a network to an industry, and the shift towards technology and the early adoption of the internet and its tools.
Anna Pollock constructively criticises the tourism industry's focus on growth and productivity, leading to over-tourism and environmental degradation. She advocated for a regenerative approach, emphasizing community involvement, local pride, and sustainable practices.
Talking to Dolores Semeraro, Anna Pollock called for a paradigm shift in thinking, stressing the importance of ecological literacy, community responsibility, and the need for political leadership to align with sustainable tourism goals.
Women Travel Leaders is a community that supports high performing purpose driven travel business leaders grow their travel businesses in less time by fostering a community of heart-led leaders who prioritise authenticity and impact above all else.
Through global online and in-person events, community lead learning, and peer to peer support, Women Travel Leaders creates the conditions for trusted connections that foster mutual support that lead to new business opportunities.
Are you ready to start thriving in your travel business and your life through connecting with a powerful community that truly has your back?
Follow this link mention DOLORES in the Referrer name to first access when applications open again and receive 25% off your first year of membership.
____________________________
Welcome to Truth Behind Travel Podcast a platform for tourism, travel and hospitality professionals and enthusiasts to share, learn and unlearn what we need to create better tourism, protect the environment and become better humans.
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
How to Find your Voice in Travel, Evolve and Connect with others - in conversation with Lola Akinmade Åkerström
15 Dec 2024
00:33:02
Dolores Semeraro interviews Lola Akinmade Åkerström, international bestselling author, keynote speaker, and award-winning travel photographer for National Geographic, BBC, CNN, The Guardian, Travel + Leisure and more. Lola Akinmade Åkerström was named one of 2023's Most Influential Women in Travel by Travel Pulse and has been recognized with multiple prestigious awards for her work including Condé Nast Traveler's 2024 Women Who Travel Power List.
Truth Behind Travel Podcast is sponsored by “Women Travel Leaders”
Women Travel Leaders is a community that supports high performing purpose driven travel business leaders grow their travel businesses in less time by fostering a community of heart-led leaders who prioritise authenticity and impact above all else.
Through global online and in-person events, community lead learning, and peer to peer support, Women Travel Leaders creates the conditions for trusted connections that foster mutual support that lead to new business opportunities.
Are you ready to start thriving in your travel business and your life through connecting with a powerful community that truly has your back?
Follow this link mention DOLORES in the Referrer name to first access when applications open again and receive 25% off your first year of membership.
____________________________
Welcome to Truth Behind Travel Podcast a platform for tourism, travel and hospitality professionals and enthusiasts to share, learn and unlearn what we need to create better tourism, protect the environment and become better humans.
I am your host Dolores Semeraro and every week I bring on the podcast the voices of those out there making a difference, to learn the hard truths behind the world of travel and tourism, what works and what we can collectively do better.
Welcome to Season 4 - a series of conversation fully dedicated to Women in Travel the trailblazers the visionaries who have been and continue to be the force for good we need to hear more from.
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
Tourism & Travel: How to nail The Art of Gift Giving your business partners
15 Dec 2023
00:26:07
Podcast host Dolores Semeraro interviews Josh Filer, Managing Director of D&S Travel Supplies based in the UK on how to nail the art of gift giving in the tourism and travel corporate world.
This is a very special time of the year.
For those of you celebrating the festivities ahead of us, this is a time that calls for celebration and reflection, time that we want to spend with our families and friends.
But even if you are not celebrating the festivities right around the corner, it’s almost impossible to escape the commercial side of things and the urge of buying gifts for the ones we love, the ones we work with, the boss or anyone else for that matter nowadays.
So today’s podcast episode is dedicated to the art of gifting, particularly in the hospitality and tourism industry.
How do we gift a business partner? A client of the travel agency, an attendees of our trade and tourism event, a guest of our hotel?
And most importantly
What do we gift them with? A branded pen? A notebook? So much in the gifting arena has been said and done, so today, when eco-friendly materials and renewable energies are becoming one of the key decision factors in whether a gift is successful or not, wrapping up a branded item is simply not enough.
My guest today is an expert in the art of gifting, particularly when it comes to corporate branded gift in the travel and hospitality industry. Mr. Josh Filer.
Josh is the Director of D&S Travel Supplies, a specialist in promotional gifts and branded merchandise based in the UK.
With Josh we are going to discuss how the art of gifting in the corporate world has changed over the years, what are people asking and how we can come up with the perfect gift for the perfect occasion, a process that he calls ‘the journey’.
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
Dolores Semeraro on the truth behind Accessible Travel today with guest speakers Ali Parker from Travel Counsellors and Mike and Silvia Hill from Endeavour Safaris in Botswana.
We most commonly in tourism and travel, refer to Accessible Travel as the sphere in which travellers with limited mobility or disabilities can access travel options in a fully inclusive way.
In this episode we explore the truth behind booking accessible travel holidays for travel agents and tourism operators. In particular we discuss:
1. The Educational Sphere around Accessible Travel: the training needed amongst the tourism operators in order to deliver great travel experiences for travellers with limited mobilities or disabilities.
2. The Supply Chain and all the parts involved in delivering the perfect travel experience: from the travel enquiry to the accommodation, the transport and all the logistics.
3. The Hotel experience and how can hotel rooms & suites be more accessible and inclusive without compromising the look and feel of the space.
4. Normalise Accessible Travel and the conversations we have both with the clients and the suppliers: how do we shift from accessible to inclusive.
5. The Business Volume: is it big enough to prompt more investments and much needed changes?
6. The role of Governments and the public authorities in tourism and travel in Accessible Travel, where do the private operators feel supported and where, instead, lack of support negatively impacts the outcome of the travel experience.
The Podcast guests:
Ali Parker - personal travel consultant with Travel Counsellors, a global award-winning travel professionals’ network.
Ali has more than 20 years’ experience in making holidays and travel accessible and inclusive to all, and ever passionate on how to create holidays and travel that meet the need of travellers with even the most complex access and mobility requirements.
Ali is going to take us on a journey to when Accessible Travel was not even a thing to a world where traveling on a wheelchair is not a privilege but a right.
Mike and Silvia Hill - founders of Endeavor Safaris in - Maun, Botswana where they operate – perhaps being the only ones - incredible safari experiences for all travellers, but with particular care for those affected by limited mobility.
No matter how difficult or impossible might have seemed to take a wheelchair on a safari, they overcame all those hurdles and manage to create a barrier-free experience in a place where nobody else would have dared to operate.
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
Dolores Semeraro speaks to the Director General of Slovenia Ministry of Tourism Dubravka Kalin about the success story of destination Slovenia and how it became the sustainability most-copies and observed case study in Europe.
On this episode Dubravka shares:
The challenges faced growing and developing tourism industry
The best practices that everyone embraced
The shift in the type of tourists coming to the destination
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
Truth Behind Travel Podcast Host Dolores Semeraro talks to Mark Duckmanton, co-founder and CEO of Path Net Zero on the carbon footprint of the tourism industry and shares the solutions provided by the platform.
Path Net Zero provides Carbon Impact Correction solutions for travel, tourism and commercial organisations focused on CSR & ESG.
This episode focuses on how the whole impact of of the travel experience can be measured and mitigated with the tools provided by the platform, engaging travel and tourism operators in a more committed and actionable journey to a more responsible tourism business management.
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
The GLOBAL COLLECTIVE FOR TRAVEL is a group of Destination Management Companies dedicated to true connections between the travellers and the destination.
The Founders of The Global Collective for Travel Tuan Pham, Çağlar Gökgün and Pravin Tamang speak to host Dolores Semeraro about:
The truth behind carbon offsetting
Community tourism frameworks
How does greenwashing looks like so travellers can learn how to spot it
For them, sustainability and community tourism are not just buzzwords– they do not want to leave things as they found them, the want to leave things better!
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
Madagascar Now: A Reality Check for Travelers After the Political Shift
17 Oct 2025
00:22:21
Flash episode: Dolores Semeraro interviews eco tourism expert on the field Sonja Gottlebe following the political unrest in Madagascar this week - mid October 2025.
Sonja joins Truth Behind Travel Podcast for the second time after her first episode n.79 on Season 4.
On this episode:
- Dolores & Sonja discuss the recent political unrest and its impact on tourism in Madagascar
- Sonja highlights the peaceful Gen Z-inspired protests in October, the rapid digital communication, and the swift departure of key officials.
- The importance of continued tourism to support the destination and urges travelers to rely on personal research and local sources for accurate information.
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
Queer Destinations and the potentials of the LGBTQ+ Travel Segment
05 May 2023
00:44:21
Founder Oriol Pamies shares the mission and the strategies behind the global success of Queer Destinations, leading LGBTQ+ tourism company that provides consulting and marketing strategies to destinations and tourism companies around the world on the LGBTQ+ travel segment.
Oriol Pamies speaks to host Dolores Semeraro about how to
actively promote your tourism and travel business across the LGBTQ+ segment
develop and implement responsible policies towards the LGTBQ+ people
through the work of Queer Destinations today.
Learn more about Queer Destinations here Follow the work of Oriol Pamies here
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
What does it take to be an authentic Wellness Tourism Destination?
27 Apr 2023
00:37:34
Vice Chair of Wellness Tourism Initiative on Wellness Tourism Destination at The Global Wellness Institute Lindsay Madden-Nadeau shares how a Tourism Destination can truly embraces its wellness potentials.
On this episode, Lindsay speaks to podcast host Dolores Semeraro about the research work done through the Wellness Tourism Initiative and the key findings that are showcasing aligning factors across destinations around the world on what does it take to actually be able to call themselves a 'wellness tourism destination'.
Learn more about the Wellness Tourism Initiative on here
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
Special Episode [ITALIAN] - Il Metaverso e l' Industria del Turismo
17 Apr 2023
00:20:02
Special Episode in Italian Language: Il Metaverso e l' Industria del Turismo.
This is a twin episode of Truth Behind Travel Episode No. 60.
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
The Metaverse for the tourism industry. During this episode we are going to learn how does The Experience of the Metaverse look like, What is the The Technology we need to access the Metaverse, how Communication in the Metaverse will unfold and how we ensure Accessibility for the Metaverse so that our clients can find us.
Beyond the proxies are real opportunities for the tourism and travel operators. What are those? Let’s discovery them together with this how-to, step-by-step Truth Behind Travel Podcast episode.
Welcome back to Season 3 of Truth Behind Travel Podcast, where we are having conversations that are shaping the future of travel with innovation, technology and sustainability.
If you follow the podcast, you might have notice a pause over the past weeks, a much needed one, I would say, one that we don’t often take. Today we kick start with one of the hottest topics across the tourism industry. The Metaverse and it application for this industry. Let’s get started.
Dolores Semeraro
Tourism & Hospitality Marketing Specialist and Speaker
Truth Behind Travel Podcast Host
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
IGLTA International Gay and Lesbian Travel Association Chairman Of The Board Of Directors Felipe Cardenas speaks about the challenges and opportunities for the tourism industry when tapping into the LGBTQ+ clientele to build a safe and inclusive travel experience for all.
Across the tourism industry today we often speak about embracing a more inclusive and diverse approach and mindset. But what does it exactly mean? How do we practically develop a more ‘inclusive’ company culture and what are the benefits of this approach?
The travellers profile is growing more and more complex by the day, the tourism industry operators have come to understand and even enhance a more gender neutral approach to their customers but a lot more remains to be done and the challenge is that many tourism operators do not quite know how to tackle this social change, which will inevitably have an impact on the future of their business.
WHY LGBTQ+ travel is crucial to building an inclusive future of travel
HOW you can get on board, put your destination on the map and learn what are the direct financial benefits of tapping into this social movement and
WHAT can you do to champion change across your company culture
IGLTA, the International LGBTQ+ Travel Association was founded in 1983 and is the world's leading network of LGBTQ+-welcoming tourism businesses. We provide free travel resources and information while continuously working to promote equality and safety within LGBTQ+ tourism worldwide. IGLTA’s members include LGBTQ+-friendly accommodations, transport, destinations, service providers, Travel Advisors, tour operators, events and travel media located in over 80 countries.
Dolores Semeraro is a Tourism & Hospitality Marketing Specialist and International Tourism Keynote Speaker focusing on Tourism Innovation, Recovery Strategies and Travel Resilience with 20 years of experience in hospitality, marketing, and communication.
During her career, Dolores has worked in Europe, China, The Maldives, and The Republic of Mauritius for some of the most established hotel companies across Asia and the Indian Ocean.
Tourism Marketing and Digital Communication are Dolores’ key areas of expertise, she pioneered the use of social media for hospitality and tourism in the Maldives since the very early days of the use of social networks.
Most recently, as the pandemic brought the global outlook of the tourism industry to a halt, Dolores launched the world’
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
Podcast host Dolores Semeraro explores 3 additional areas across the more commonly known '4 travel decision phases', which are having an incredible impact on the outcome of that travel decision.
The SEARCH Phase
The ASSURANCE Phase
The VALIDATION Phase
Season 3 Episode 59
SUBSCRIBE TO THE SHOW Rate and Review Truth Behind Travel Podcast on Apple Podcast
Dolores Semeraro is a Tourism & Hospitality Marketing Specialist and International Tourism Keynote Speaker focusing on Tourism Innovation, Recovery Strategies and Travel Resilience with 20 years of experience in hospitality, marketing, and communication.
During her career, Dolores has worked in Europe, China, The Maldives, and The Republic of Mauritius for some of the most established hotel companies across Asia and the Indian Ocean.
Tourism Marketing and Digital Communication are Dolores’ key areas of expertise, she pioneered the use of social media for hospitality and tourism in the Maldives since the very early days of the use of social networks.
Most recently, as the pandemic brought the global outlook of the tourism industry to a halt, Dolores launched the world’s first travel recovery podcast called ‘Truth Behind Travel’ where she interviews tourism industry leaders and travel experts on the core topic of Travel Recovery. Within months from its launch, the podcast ranked #1 in travel and places on Apple Podcast across the Indian Ocean region.
As the hospitality and tourism industry embarks on a journey towards travel recovery, Dolores has brought her hospitality keynotes to a global virtual stage having been invited to speak at international tourism summits as a Hospitality Expert on Travel Recovery. She has also been the host of travel and hospitality virtual events moderating panels with the likes of Ministers of Tourism and Diplomats as well as senior industry leaders both in the hospitality and aviation industry.
If you enjoyed today’s episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are.
BOOK YOU FREE ASSESSMENT! Did you listen to this episode? If you did and you are looking for the link, here you are.
CLICK HERE to book your free marketing strategy assessment with Dolores Semeraro.
You are not sure where to pick up? Do you have a marketing strategy that used to work before but is not giving you the results you hoped for?
- Get Clarity on What's Missing - Receive a full Assessment on
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
Charitable Travel: The successful formula of 'Giving instead of Gaining'
03 Dec 2022
00:50:00
Podcast host Dolores Semeraro interviews Charitable Travel Founder Melissa Tilling on the secret formula behind the success of her innovative business model.
Charitable Travel is an innovative social enterprise travel company that combines charitable giving with great value, choice and quality holidays, flights, hotels and cruises to worldwide destinations. #Travelforgood
As a not-for-private-profit social enterprise, they sacrifice part of their commission to allow their clients to support the causes they care about while they book the holidays of their dreams at prices they’ll love. Charitable Travel is an independent travel agent with the ability to sell holidays from almost 200 suppliers.
Season 3 Episode 58
SUBSCRIBE TO THE SHOW Rate and Review Truth Behind Travel Podcast on Apple Podcast
Dolores Semeraro is a Tourism & Hospitality Marketing Specialist and International Tourism Keynote Speaker focusing on Tourism Innovation, Recovery Strategies and Travel Resilience with 20 years of experience in hospitality, marketing, and communication.
During her career, Dolores has worked in Europe, China, The Maldives, and The Republic of Mauritius for some of the most established hotel companies across Asia and the Indian Ocean.
Tourism Marketing and Digital Communication are Dolores’ key areas of expertise, she pioneered the use of social media for hospitality and tourism in the Maldives since the very early days of the use of social networks.
Most recently, as the pandemic brought the global outlook of the tourism industry to a halt, Dolores launched the world’s first travel recovery podcast called ‘Truth Behind Travel’ where she interviews tourism industry leaders and travel experts on the core topic of Travel Recovery. Within months from its launch, the podcast ranked #1 in travel and places on Apple Podcast across the Indian Ocean region.
As the hospitality and tourism industry embarks on a journey towards travel recovery, Dolores has brought her hospitality keynotes to a global virtual stage having been invited to speak at international tourism summits as a Hospitality Expert on Travel Recovery. She has also been the host of travel and hospitality virtual events moderating panels with the likes of Ministers of Tourism and Diplomats as well as senior industry leaders both in the hospitality and aviation industry.
If you enjoyed today’s episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are.
BOOK YOU FREE ASSESSMENT! Did you listen to this episode? I
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
The Bhutan Effect: Destination Rebranding & Repositioning
18 Nov 2022
00:35:31
Dolores Semeraro, host of Truth Behind Travel Podcast, interviews Carissa Nimah, Chief Marketing Officer at the Tourism Council of Bhutan.
Bhutan has recently reopened borders to international tourism after 2 and half long years, and to welcome back what they call ‘guests’ instead of tourists – they rebranded the destination, a rebranding with a dual purpose, of which we are going to explain more during our conversation and also how they redesigned unique experiences highlighting the values of the Bhutanese people, the culture and personality and today's guest, is also going to explain the truth behind the increased entry fee to Bhutan which they called SDF sustainable development fee – that now sits at about 200 Dollars per person.
Carissa Nima is not new to branding, particularly when it comes to upholding sustainability in tourism and hospitality, she previously worked as Guardian of the Brand with the Soneva Group in the Maldives pioneering many projects that are still – to this date – regarded as destination case studies.
Season 3 Episode 57
SUBSCRIBE TO THE SHOW Rate and Review Truth Behind Travel Podcast on Apple Podcast
Dolores Semeraro is a Tourism & Hospitality Marketing Specialist and International Tourism Keynote Speaker focusing on Tourism Innovation, Recovery Strategies and Travel Resilience with 20 years of experience in hospitality, marketing, and communication.
During her career, Dolores has worked in Europe, China, The Maldives, and The Republic of Mauritius for some of the most established hotel companies across Asia and the Indian Ocean.
Tourism Marketing and Digital Communication are Dolores’ key areas of expertise, she pioneered the use of social media for hospitality and tourism in the Maldives since the very early days of the use of social networks.
Most recently, as the pandemic brought the global outlook of the tourism industry to a halt, Dolores launched the world’s first travel recovery podcast called ‘Truth Behind Travel’ where she interviews tourism industry leaders and travel experts on the core topic of Travel Recovery. Within months from its launch, the podcast ranked #1 in travel and places on Apple Podcast across the Indian Ocean region.
As the hospitality and tourism industry embarks on a journey towards travel recovery, Dolores has brought her hospitality keynotes to a global virtual stage having been invited to speak at international tourism summits as a Hospitality Expert on Travel Recovery. She has also been the host of travel and hospitality virtual events moderating panels with the likes of Ministers of Tourism and Diplomats as well as senior industry leaders both in the hospitality and aviation industry.
If you enjoyed today
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
Costs and impact of sustainable travel choices today
07 Oct 2022
00:19:08
Host Dolores Semeraro discusses what are the costs and impact of sustainable travel choices today for both travellers and tourism industry operators today.
Welcome to Episode 56 of Truth Behind Travel Podcast! On this episode: - Sustainability Overwhelm - Powering up Sustainability choices of our desired customers - Who spends more on Sustainable Holidays - How Personality-based strategies are the key to a successful marriage between sustainable travellers and the tourism industry today.
Last but not least, today I am gifting you – listeners of the podcast – a very special opportunity to join me at the Tourism Innovation Summit in Sevilla, Spain this coming November where I will be opening the hospitality forum with a keynote dedicated to sustainability and hospitality today.
Hello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience. For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism businesses.
I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.
You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of the Future of Travel
Thank you for joining me today on Truth Behind Travel Podcast, did you enjoy today’s episode? Every conversation brings tips, values, and strategies to help you start your travel recovery journey.
If you enjoyed today’s episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are.
BOOK YOU FREE ASSESSMENT! Did you listen to this episode? If you did and you are looking for the link, here you are.
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
Dolores Semeraro speaks to European Travel Commission ETC Iulia Niculica, Head of Administration, as shares what are the new drivers for choosing Europe today, where are travellers coming from and what type of locations do they favor and who is winning the sustainability race.
Her journey in the travel and tourism sector started 9 years ago when she came to Brussels to work for the European Travel Commission (ETC), which is an organisation representing National Tourism Organisations of European countries.
ETC has a unique mandate – which is to promote Europe as a tourism destination in long-haul markets.
Over these past 9 years, she had the opportunity to deal with numerous projects of the association (in marketing and advocacy), work with EU funds and on financial matters, manage public procurement, manage relationships with National Tourism Organisations and the European Commission, as well as facilitate partnerships and affiliations with external organisations.
In her current role at ETC, she responsible for leading the organisation’s department in charge of administration and financial operations, membership matters, EU funding, and partnerships with external organisations from the cultural and heritage sector.
Season 3 Episode 55
SUBSCRIBE TO THE SHOW Rate and Review Truth Behind Travel Podcast on Apple Podcast
Hello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience. For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism businesses.
I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.
You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of the Future of Travel
Thank you for joining me today on Truth Behind Travel Podcast, did you enjoy today’s episode? Every conversation brings tips, values, and strategies to help you start your travel recovery journey.
If you enjoyed today’s episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are.
BOOK YOU FREE ASSESSMENT! Did you listen to this episode? If you did and you are looking for the link, here you are.
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
The Screen-to-Scream Effect: The Influence of Travel Media Today with Carmen Roberts
09 Oct 2025
00:37:16
Dolores Semeraro interviews Carmen Roberts, BBC travel journalist, international speaker and travel expert on the evolution of travel media and the impact of user-generated content on tourism.
Through the lenses of Carmen's vaste experience in travel journalism, this episode exploresCarmen discusses the shift from traditional media to user-generated content, the rise of influencers, and the challenges of maintaining authenticity while managing tourist behavior.
The concept of cultural appropriation, the role of local communities in shaping travel narratives, and the responsibility of content creators in promoting responsible tourism.
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
Travel writer and blogger Chloe Dickenson opens up about being a travel writer these days, the content formats and where is travel writing heading in the future.
Particularly for one aspect, which affects all of our customer in this industry– whether they travel or not – that is the world of travel writing.
Yes, because whether they are actually traveling or not, reading about destinations, hotels, experiences truly affect the way they feel, plan, decide to travel again.
So today on the podcast, I wanted to explore a bit more
how does the life of a travel writer looks like these days,
what are the responsibilities they feel compelled to
how is the ever-changing world of social media content format affecting the future of travel writing
particularly if you – as a tourism industry entrepreneur, business owner or hotel manager – are planning to work with travel writers to revive your web presence and connect again with your true audience.
My guest today is the author of the travel blog IamJustaGirl16 Chloe is a nomadic traveler, blogger and freelance writer who travel-proof each piece of writing she creates.
Chloe’s purpose of travel writing is to inspire and inform people – normal people – about affordable luxury, a travel experience that does not have to compromise, but instead is about choosing what best works for each traveler.
__________
Season 3 Episode 54 "Where is Travel Writing Heading?" with Chloe Dickenson
SUBSCRIBE TO THE SHOW Rate and Review Truth Behind Travel Podcast on Apple Podcast
Hello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience. For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism businesses.
I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.
You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of the Future of Travel
Thank you for joining me today on Truth Behind Travel Podcast, did you enjoy today’s episode? Every conversation brings tips, values, and strategies to help you start your travel recovery journey.
If you enjoyed today’s episode, please leave me a review on Apple podcast –or connect with me on Instagram or
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
Chairman of Jetwing Hotels & Resorts Sri Lanka, Mr Hiran Coray, opens up about what tourism on the island looks like after the recent SriLankan Civil Protests led to a major government change in leadership and administration.
Hiran shares: - False Perception of the Destination - Safety and Availability of Supplies on the Island - What you can expect as tourist if you travel to Sri Lanka today
In particular, host Dolores Semeraro and Hiran Coray discuss the vision of the country moving forward, its values and projects to revive not only the tourism industry but the travellers trust as a whole.
________________
Season 3 Episode 53 "The Truth Behind Travel To Sri Lanka Today" with Hiran Coray
SUBSCRIBE TO THE SHOW Rate and Review Truth Behind Travel Podcast on Apple Podcast
Hello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience. For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism businesses.
I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.
You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of the Future of Travel
Thank you for joining me today on Truth Behind Travel Podcast, did you enjoy today’s episode? Every conversation brings tips, values, and strategies to help you start your travel recovery journey.
If you enjoyed today’s episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are.
BOOK YOU FREE ASSESSMENT! Did you listen to this episode? If you did and you are looking for the link, here you are.
CLICK HERE to book your free marketing strategy assessment with Dolores Semeraro.
You are not sure where to pick up? Do you have a marketing strategy that used to work before but is not giving you the results you hoped for?
- Get Clarity on What's Missing - Receive a full Assessment on your Unique Selling Point - are you really nailing them? - Understand who your true customer is today
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
What Makes a Trip 'The Greatest of All' with Expedia's insights
16 Jun 2022
00:39:17
VP – Global Partner Marketing at Expedia Troy O'Bryan shares what makes a trip ‘the greatest of all’ before, during, and after the travel experience with research-based insights.
In today's episode, Truth Behind Travel Podcast's host Dolores Semeraro talks to Portland-based Troy O'Bryan from Expedia about what so we need to invest in when it comes to creating a memorable experience for guests and clients alike, where should $$ budget be allocated and what are the trends we must keep an eye on.
You will love this episode if you need to:
- know what experiences you should be adding to your travel product to make it 'the greatest - learn from research-based findings, what are the main trends that you should be aware of - understand what’s the digital behavior of today’s travelers? What are they clicking on, and what are they browsing about?
and most importantly ask yourself: What memories do I want my guests to have?
Connect with Troy O'Bryan at Expedia here and don't miss the first episode of Expedia's podcast: Powering Travel here
Hello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience. For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism businesses. I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry. You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery.
S2 E52 - What Makes a Trip 'The Greatest of All' with Expedia's insights SUBSCRIBE TO THE SHOW Rate and Review Truth Behind Travel Podcast on Apple Podcast
Thank you for joining me today on Truth Behind Travel Podcast, did you enjoy today’s episode? Every conversation brings tips, values, and strategies to help you start your travel recovery journey.
If you enjoyed today’s episode, please leave me a review on Apple podcast –or connect with me on
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
Jana Bader, the General Manager of The Bench in Saudi Arabia talks about the changes in business travel, technologies to invest in, the Metaverse, and what business culture is all about in Saudi Arabia.
The Bench is an organization that focuses on creating digital and real-time platforms bringing together global and regional Hospitality, Real Estate, Aviation, and Sustainability investment communities. Our conferences focus on showcasing investment opportunities and facilitating direct connections with industry leaders and stakeholders.
Connect with Jana here and learn more about The Bench here
Hello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience. For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism businesses. I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry. You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery.
S2 E51 - Conferences, Business & Travel in Saudi Arabia SUBSCRIBE TO THE SHOW Rate and Review Truth Behind Travel Podcast on Apple Podcast
Thank you for joining me today on Truth Behind Travel Podcast, did you enjoy today’s episode? Every conversation brings you tips, values, and strategies to help you get started with your travel recovery journey.
If you enjoyed today’s episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are.
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
Bilal Kabbani, Head of Industry at Google discusses the current travel scenario: what are the main changes in travelers' digital behavior, what technologies have been widely implemented to optimize the use of data, and who jumpstarted the process.
Hello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience. For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism business. I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry. You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery.
S2 E45 - DATA & Travel: What do we need to know? SUBSCRIBE TO THE SHOW Rate and Review Truth Behind Travel Podcast on Apple Podcast
Thank you for joining me today on Truth Behind Travel Podcast, did you enjoy today’s episode? Every conversation brings you tips, values, and strategies to help you get started with your travel recovery journey.
If you enjoyed today’s episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are.
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
How to Communicate Effectively during Tragedies and Crisis
04 Mar 2022
00:12:58
How can you communicate effectively and maintain a positive and trustworthy tone of voice in the tourism industry when times are tough and tragedy and crisis are dominating the headlines?
This episode is a reflection on how tourism and hospitality industry operators can choose to communicate effectively based on three key principles that would enable them to remain relevant, be sensible across their brand message.
The question is: do you get involved or you don't? We leave the politics out of the conversation on the podcast and we examine three principles that you can start exercising today across your brand message to ensure that your audience continues to relate to your brand and remain loyal.
Hello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience. For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism business. I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry. You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery.
S2 E49 - How to Communicate Effectively during Tragedies and Crisis SUBSCRIBE TO THE SHOW Rate and Review Truth Behind Travel Podcast on Apple Podcast
Thank you for joining me today on Truth Behind Travel Podcast, did you enjoy today’s episode? Every conversation brings you tips, values, and strategies to help you get started with your travel recovery journey.
If you enjoyed today’s episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are.
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
Is Aerophobia Preventing Travel Recovery from being Successful?
18 Feb 2022
00:41:27
Aerophobia - or Fear of Flying - prevents tens of thousands of people from getting on a plane every day. Not only that, it stops people from pursuing their dream vacation, visiting their bucket-list destination, or flying to a meeting that could change the course of their careers.
In one word, THE IMPACT of Fear of Flying goes way beyond getting on the plane. In this episode, Captain Alon Pereg explains why Fear of Flying is a 'false alarm' and how it can be addressed and 'treated' with the right supporting system.
Captain Alon is not only a pilot with more than 19000 hrs of flying under his belt, but he is also the founder of SimpliFly a full program designed to help those affected by Aerophobia to understand how the experience works and build trust so that they can travel with ease and don't have to give up on their trip of a lifetime.
For the podcast listeners, you are in for a treat! With this promo code: TBT2022-1E16D5 you can unlock the premium features of Simplifly for the next 3 months. Just go to: www.simpliflyAPP.com and enter the promo code: TBT2022-1E16D5 go try the premium version.
Hello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience. For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism business. I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry. You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery.
S2 E48 - Is Aerophobia Preventing Travel Recovery from be Successful? SUBSCRIBE TO THE SHOW Rate and Review Truth Behind Travel Podcast on Apple Podcast
Thank you for joining me today on Truth Behind Travel Podcast, did you enjoy today’s episode? Every conversation brings you tips, values, and strategies to help you get started with your travel recovery journey.
If you enjoyed today’s episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are.
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
How to Build A Profitable Wellness Hospitality Model
03 Feb 2022
00:45:40
How do we take care of people, what does a profitable wellness model look like and how can destinations tap into their wellness potentials to diversify their positioning?
In this episode, Lindsay Madden-Nadeau - founder of Meraki Bespoke Wellness Strategies and former Global Director of Wellbeing for the luxury division of Accor, shares:
How is wellness different today
What can hotel managers and owners do to increase the profitability of their wellness department
How can a destination tap into its unique wellness potentials
Sustainability and Wellness
Lindsay Madden-Nadeau is a self-described non-traditionalist, she makes it her mission to ensure each project has a strong differentiation and strategy at its heart. Her attention to detail and keen understanding of the industry means she has the power to transform and elevate brands, and her expertise makes her a sought-after contributor within the wellness world.
Lindsay is Vice-Chair on the Global Wellness Tourism Initiative led by the Global Wellness Institute. This project leads the strategy and positioning of global wellness tourism, the values, and requirements to build an impactful future for businesses of tomorrow based on social, environmental, and economic wellbeing.
Hello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience. For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism business. I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry. You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery.
S2 E47 - How to Build A Profitable Wellness Hospitality Model SUBSCRIBE TO THE SHOW Rate and Review Truth Behind Travel Podcast on Apple Podcast
Thank you for joining me today on Truth Behind Travel Podcast, did you enjoy today’s episode? Every conversation brings you tips, values, and strategies to help you get started with your travel recovery journey.
If you enjoyed today’s episode, please leave me a review on Apple podcast –or connect with me on Instagram or
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
Hospitality Design VS Operations: Solutions and Misconceptions
20 Jan 2022
00:44:29
What's the gap between hospitality operations and hospitality design. How does one help the other?
If you are a hotelier or a hotel owner planning a renovation, or if you have in the middle of one, stay with me on today’s episode because my podcast guest is going to share with you:
what does the perfect designer brief need to include so that you can prepare the right information ahead of your designer meeting, save big dollars in design scope and reach your most desired ultimate design?
what are the most common hospitality designer misconceptions and how to turn designers into problem solvers
My guest today is the Chief Operating Officer of the international design firm Campbell House – a global team with 25 designers and team members scattered across US, Europe and Asia.
I am very excited for today’s episode because I personally did three openings and renovation projects so there will be a lot of juicy stories going down during the conversation today, Help me welcome Monika Moser.
Monika Bio
A self-described “hotelier at heart,” she possesses over two decades of hospitality industry experience. She brings a deep understanding of hotel operations and a unique cultural perspective to each global strategic initiative. Monika joined Campbell House as the Chief Operating Officer providing leadership, management, and vision to ensure financial strength and operating efficiency. She earned a Certificate of Hospitality Management at Cornell University in Ithaca, NY, and an MBA in Hospitality Management at ESSEC (IMHI) University in Paris, France.
Campbell House, founded in 2021, is a full-service architectural interior design firm, with studios in Las Vegas, Los Angeles, New York and Paris. Focused on high-engagement design solutions for hospitality, food + beverage, entertainment, gaming, wellness and corporate workplace, Campbell House openly and unapologetically puts our people and culture first. Bringing to bear the best talent to support our client’s needs, regardless of location, Campbell House delivers engagement design in an era of meaning and purpose.
Hello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience. For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism business. I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry. You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery.
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
Successful Hotel Content Marketing Strategies during the Pandemic
06 Jan 2022
00:27:43
Hotel Content Marketing never sleeps! And those in charge of this key communication tool are the ones who constantly feed inspiration, information, motivation to travellers.
During this episode we discuss how Hotel Content Marketing done well can:
- adapt to what your audience wants to read and watch online, - grow your followership organically - turn your team into an evergreen content-making machine
In today’s episode, we reflect on how difficult hotel content marketing has been during the pandemic and how hotel marketing communication specialists - particularly those based on remote island destinations - have managed not only to survive in this ocean of sameness on social media but to thrive and grow.
My guest today opens the first interview of Women in Travel in-depth mini-series on Truth Behind Travel, a series of conversations with visionary, entrepreneurial women working at the forefront tourism and hospitality industry.
She has worked across countries, successfully opened several multi-million hotel projects and now serves as Cluster Assistant Director of Marketing at Accor Maldives, overseeing all the portfolio’s properties of this iconic destination.
Join me in welcoming Laurean Sahilices
Here is the list of downloads mentioned during today's episode:
Hello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience.
For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism business.
I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.
You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery.
FREE RESOURCE: Download the Top 10 Tra
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
Challenges and Opportunities for Women and Non-Binary Tourism Entrepreneurs through wmnsWORK
25 May 2025
00:35:01
Dolores Semeraro interviews Iris Serbanescu - the founder of wmnsWORK - her journey from risk management to tourism, highlighting her 12-year career in marketing and partnerships.
How she founded wmnsWORK, an award-winning tourism accelerator for women entrepreneurs, during the pandemic, emphasizing the importance of systemic change, noting that while 60% of the travel workforce is female, only 8% hold executive positions.
wmnsWORK has supported 60 entrepreneurs over three years, focusing on intuition, networking, and mentorship.
wmnsWORK is a 12-week virtual, equity free accelerator program designed specifically to support women and non-binary tourism entrepreneurs during the most critical part of their business journey – the early stages.
About Iris:
wmnsWORK was founded in 2022 by Iris Serbanescu, who has spent her decade-long career in the tourism industry consulting with and working alongside entrepreneurial ventures in tourism’s adventure, luxury and tech sectors. Prior to this launch, Iris led partnerships at TourRadar, an online marketplace for multi-day tour operators, and was the manager of trade development at travel consultancy Bannikin before that.
About this episode:
Starting wmnsWORK During the Pandemic
How the idea came from her desire to support the industry in building back better and her own lived experience in the industry with the resilience and innovation in mind emphasizing the importance of building businesses with intention and aligning them with personal capacity to avoid burnout.
Current State of Women in Travel and Tourism
Based on whether women in tourism are building, thriving, or just getting by, Iris expresses optimism, noting the rapid changes in gender equality and the increasing support for women-led ventures, discussing the emphasis on following capacity rather than growth at all costs, addressing the issue of burnout among women.
Choices and Future Impact
The increasing collaboration and gender equity policies being implemented in organizations around the world, the disparity in leadership roles in the travel industry, with women making up 60% of the workforce but holding less than 8% of executive positions.
Women-Led Businesses and Their Impact
The impact of women-led businesses in the travel industry, noting their alignment with sustainable development goals and regenerative practices as well as the importance of collaboration over competition and the symbiotic relationship between women and nature
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
Does the "Ideal Customer" still exist in the Tourism Industry?
24 Dec 2021
00:23:12
Taking the time to observe 'Who is Your ACTUAL Customer?' in the tourism industry today can potentially save you from making the wrong marketing budget assumptions next year.
What if, in the tourism industry, the "Ideal Customer" has become a sort of a myth in a post-covid world? - your most desired hotel guest has changed - your returning travel agency client is booking elsewhere - your loyal airline passenger is driving instead
They are all supposed to be aligned with your brand values, style, service standards, tone of voice.
BUT what if, we look into who is actually:
- staying in your hotels - buying your tickets - booking your holiday packages
and discover WHY that they DON'T resemble your Ideal Client anymore. In today's episode, we are going to dive deep into the difference between an ideal customer and an actual customer for the tourism industry and why the difference might just be what you need to know to save you big-budget dollars on your next marketing strategy.
There’s power in observing these micro shifts in travel behavior, because you can tweak your strategy before it has even began to unfold and you can hit the ground running!
Here is the list of downloads mentioned during today's episode:
Hello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience.
For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism business.
I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.
You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery.
S2 E44 - Does the "Ideal Customer" still exist in the Tourism Industry? SUBSCRIBE TO THE SHOW Rate and Review Truth Behind Travel Podcast on Apple Podcast
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
Travel uncertainty is spreading. What can we do to make sure we don’t lose travelers' trust? A new variant and a chain reaction of flights cancellations and borders closing at the eve of the peak season, this wasn’t welcomed at all.
So when travel restrictions kick in so fast that our clients – whether they are boarding a flight or check-in in their hotel have zero time to move to plan B – these are the 3 steps you can take to avoid losing:
the trust of your travel agency clients
the next booking of your most loyal hotel guests
or just the prestige and the appeal of your tourism destination to international travellers
If you are losing your loyal guests to your competitors, your hospitality or hotel content strategy is not engaging anymore as it used to and your business visibility is low and it's impacting your market share...
SIGN Up the #TravelReboot Masterclass and you will:
In my next masterclass I am sharing HOW to communicate with your travel audience with authenticy and originality so that you trigger REAL influence over their travel choices
HOW TO put them - not you - at the centre of your marketing message and you do it with compassion, so that YOU tailor their journey to become your next guests based on their needs.
And HOW to build an unbeatable visibility-kit that supports your brand you basically future-proof your digital presence and your content becomes evergreen
#TravelReboot Masterclass DATE: 14 of December 2021 TIME: 12:00 GMT TICKET: $67
Hello! I am a Hospitality and Tourism Communication Expert with 15 years of industry experience.
For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism business.
I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.
You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery.
The Travel Recovery Method is a series of frameworks I created for the travel and tourism industry to enable them to take immediate action on travel recovery, there is no time to waste!
I am very excited for you to join my LIVE Masterclass, where I will share 3 of the Travel Recovery frameworks!
FREE RESOURCE: Download the Top 10 Travel Behaviour Tre
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
Getting Ahead of Travel Trends is crucial as tourism restarts and we work on our tourism marketing strategies for 2022.
This is the first episode of Season 2 of Truth Behind Travel - a weekly show hosted by Dolores Semeraro dedicated to hospitality and tourism industry professionals who want to restart the tourism and travel industry with travellers-centric tools and strategies, jump-starting their travel recovery strategies starting today.
Google has spoken! Travel in 2022 will be: - inclusive - culturally engaged - purposeful
How do we stay ahead of the trends and jump start our travel recovery strategy? In this episode, I share what are the three key trends we must watch how to take action to make sure you don't just win quick booking, but you start re-building trust in travel and your own brand advocates.
Dolores Semeraro is a Hospitality Hybrid Keynote Speaker and a Tourism Marketing Specialist with more than 15 years of experience in the travel and hospitality industry.
She is passionate about helping her clients to develop the travel recovery marketing strategies they need to restore travel confidence.
S2 E42 - Global | Getting Ahead of Travel Trends DON'T FORGET TO SUBSCRIBE TO THE SHOW! Rate and Review the Show on Apple Podcast
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
Global | Re-Wilding Hospitality & Building Sustainably
16 Sep 2021
00:33:42
Nomadic Resorts CEO & Founder Louis Thompson discusses the perks and the challenges of re-wilding hospitality today.
Nomadic Resorts is a design company specialized in Masterplanning, Architectural Design, Landscape Design and Interior Design which uses a holistic approach to create sustainable projects that reflect a true sense of place and fit organically into their natural surroundings.
"Re-Wilding Hospitality & Building Sustainably" episode is where Louis and Dolores discuss the quest for farther and wilder locations and sites to develop hospitality concepts but also the challenges of building sustainably.
Louis shares his views on: - who's investing in developing future hospitality concepts with sustainability in mind - the role played by the institutions in creating the right framework - why building sustainably mitigates the results of climate change
Truth Behind Travel Podcast is delighted to be shortlisted for the International Women’s Podcast Awards 2021 in the Category “Changing The World One Moment At A Time”.
Hospitality Virtual Keynote Speaker Dolores Semeraro combines more than 15 years of experience in hospitality, marketing, and trading into helping her clients develop the leadership strategies they need to restore travel confidence and win their customers back. www.doloressemeraro.com
The Hospitality & Tourism Roundtable is a virtual gathering of tourism and hospitality professionals with a strong and clear vision of where travel recovery is heading and how to get there fast. Every month, an engaging and informative program unfolds bringing together hospitality professionals, independent tourism consultants, travel experts, and hoteliers who seek clarity on how to restart their hospitality and tourism business, want to expand their industry network, look for new opportunities through collaboration and partnerships. For those of you working in hospitality and travel, putting your brand message across and ensure is heard and felt by the travelers of today, is not that easy anymore. Learn more about the Hospitality and Tourism Roundtable
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
Global | Building a Legacy on Sustainability for the Travel Industry
03 Sep 2021
00:46:45
NEWS!!! Truth Behind Travel Podcast is delighted to be shortlisted for the International Women’s Podcast Awards 2021 in the Category “Changing The World One Moment At A Time”.
About this episode: Vice President of Sustainability for Six Senses Hotels & Resorts Jeff Smith shares how sustainability can be at the core of the travel industry and what's at stake if we don't.
During this episode, we discuss how the travel industry operators can re-think the future of travel with sustainability in mind by taking a step-by-step approach, understanding what are the technologies currently available and how to make the most of them regardless of the destination in which they operate hotels and resorts.
In particular, Jeff is very passionate about how to reduce the carbon footprint of the industry, and develop energy-efficient frameworks for the hospitality industry. He shared the ambitious Sustainability Goals of Six Senses, a company he has been working with for the past 6 years, and how to make sustainable initiatives part of the guest experience.
Hello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience. For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism businesses. I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry. You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery.
Thank you for joining me today on Truth Behind Travel Podcast, did you enjoy today’s episode? Every conversation brings tips, values, and strategies to help you start your travel recovery journey.
If you enjoyed today’s episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are.
Season 1 - Episode 40 DON'T FORGET TO SUBSCRIBE TO THE SHOW! Catch up on the latest episodes on
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
Global | How to Develop a Mindset of Well-being Before Traveling
23 Aug 2021
00:39:43
How to ease your anxiety levels before traveling but setting up pre-travel habits with Well-being Coach James Granstrom.
This podcast episode focuses on - How to develop a mindset of well-being around travel - How to ease your anxiety levels before traveling but setting up pre-travel habits - How to Shift your ability to focus on what’s ahead by tapping into your natural wellbeing
The episode's insights are coming directly to you from a wellness and well-being master and coach whose life is dedicated to helping people build their inner strength based on their natural capabilities. He is a former international model turned podcast host turned well-being coach whose teachings and insights are based on first-hand experiences and learnings. I trust his intuitive wisdom and I wanted to have a conversation with him about how we are better travelers IF we are better humans first.
During this episode, James Granstrom also shares the daily golden habits he never gives up, how to set your intentions before traveling and why meditation changed his life's energy and brought him to his current state of regenerative well-being.
Hospitality Virtual Keynote Speaker Dolores Semeraro combines more than 15 years of experience in hospitality, marketing, and trading into helping her clients develop the leadership strategies they need to restore travel confidence and win their customers back. www.doloressemeraro.com
DOWNLOAD THE TRAVEL RECOVERY IN FOUR-STEP VIDEO TRAINING https://thetravelrecoverymethod.com/foursteps For those of you working in hospitality and travel, putting your brand message across and ensure is heard and felt by the travelers of today, is not that easy anymore. And you know why? Travelers’ choices and priorities have changed. So if you are wondering why your content online is losing momentum and you see your loyal customers no longer engaging with your brand but buying from the completion instead, I want to share with you the 6 reasons why your message is failing and how you can avoid it. It's all in the Travel Recovery Four-Step Video Training I designed for those like you struggling to re-connect with their travel audience.
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
Global | Storytelling to Restore Travel Confidence
05 Aug 2021
00:43:32
Founder of "Storytelling with Impact" and Speaker Coach Mark Lovett shares his insights on how how to stay ‘top of the mind’ of our travel audience, how do we tell stories that make us connect with them.
An episode dedicated to storytelling, not just from a tourism and travel perspective but from a human connection point of view. - How does storytelling work? - When does it become effective and help you connect?
Mark Lovett shares how Storytelling – done well – can truly be a force for change and how we can all master the art of storytelling if we really put our heart to it.
Hospitality Virtual Keynote Speaker Dolores Semeraro is a Travel Recovery Strategist with more than 15 years of experience in hospitality, marketing, and trading. She is passionate about helping her clients develop the leadership strategies they need to restore travel confidence and win their customers back. www.doloressemeraro.com
DOWNLOAD THE TRAVEL RECOVERY IN FOUR-STEP VIDEO TRAINING https://thetravelrecoverymethod.com/foursteps For those of you working in hospitality and travel, putting your brand message across and ensure is heard and felt by the travelers of today, is not that easy anymore. And you know why? Travelers’ choices and priorities have changed. So if you are wondering why your content online is losing momentum and you see your loyal customers no longer engaging with your brand but buying from the completion instead, I want to share with you the 6 reasons why your message is failing and how you can avoid it. It's all in the Travel Recovery Four-Step Video Training I designed for those like you struggling to re-connect with their travel audience.
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
Global | Side Effects of Traveling after Lockdowns
30 Jul 2021
00:13:27
Truth Behind Travel Podcast Episode 37: The side effects of traveling after lockdowns.
If you are longing or even just thinking of traveling again soon, if you are making plans and have already picked up the phone with your trusted travel agent or you are browsing best offers online, I want to tell you a little bit of what has happened to me over the past 4 weeks of traveling in Europe.
And, before we get started, if you are listening to today’s episode and work in hospitality and travel, these might just be what many of your future guests might be going through at the moment.
Number 1 – Overpacking As a passionate traveler, I was so used to pack&go, knowing exactly what to take, not too little, not too much. Just right. It wasn’t the case this time. [more of this on the episode]
Number 2 – Over checking Ok, that might not be a bad thing to do, given what’s going on around the world. But cross-checking the same information on 10 different websites, blogs, forums, and groups ends up creating even more anxiety. [more of this on the episode]
Number 3 - Self-doubting Has the pandemic changed the way we connect as humans? I am afraid that - to some extend - it has. [more of this on the episode]
Number 4 - 'It's because of Covid' one too many times Single-use of plastic has re-skyrocketed, I am afraid, during the pandemic. Here are a few of my real-life stories from the past few weeks. [more of this on the episode]
Hospitality Virtual Keynote Speaker Dolores Semeraro is a Travel Recovery Strategist with more than 15 years of experience in hospitality, marketing, and trading. She is passionate about helping her clients develop the leadership strategies they need to restore travel confidence and win their customers back. www.doloressemeraro.com
DOWNLOAD THE TRAVEL RECOVERY IN FOUR-STEP VIDEO TRAINING https://thetravelrecoverymethod.com/foursteps For those of you working in hospitality and travel, putting your brand message across and ensure is heard and felt by the travelers of today, is not that easy anymore. And you know why? Travelers’ choices and priorities have changed. So if you are wondering why your content online is losing momentum and you see your loyal customers no longer engaging with your brand but buying from the completion instead, I want to share with you the 6 reasons why your message is failing and how you can avoid it. It's all in the Travel Recovery Four-Step Video Training I designed for those like you struggling to re-connect with their travel audience.
It’s
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
Thailand | Rebuilding Trust in Hospitality Workforce
13 Jul 2021
00:44:06
General Manager of Poppies Resort Samui and President Skal International - Samui James Francis McManaman shares his insights on a life dedicated to hospitality and tourism.
James embodies how industry operators can lead with compassion, humanity and vision and care for the people of the industry rather than the industry of people. During this episode, Dolores Semeraro discussed with James: - What have the tourism operators learned over the past few months - How can the Leaders of the Hospitality Industry rebuild trust (not just in travel) but across the workforce and get the right people to join (or re-join) hospitality -How to handle employees social media exposure or exposè - What is Skal International and the Samui cluster and why it matters to the future of the industry
Hospitality Virtual Keynote Speaker Dolores Semeraro is a Travel Recovery Strategist with more than 15 years of experience in hospitality, marketing, and trading. She is passionate about helping her clients develop the leadership strategies they need to restore travel confidence and win their customers back. www.doloressemeraro.com
DOWNLOAD THE TRAVEL RECOVERY IN FOUR-STEP VIDEO TRAINING https://thetravelrecoverymethod.com/foursteps For those of you working in hospitality and travel, putting your brand message across and ensure is heard and felt by the travelers of today, is not that easy anymore. And you know why? Travelers’ choices and priorities have changed. So if you are wondering why your content online is losing momentum and you see your loyal customers no longer engaging with your brand but buying from the completion instead, I want to share with you the 6 reasons why your message is failing and how you can avoid it. It's all in the Travel Recovery Four-Step Video Training I designed for those like you struggling to re-connect with their travel audience.
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
Sustainability & Environmental Specialist Jordan Flagel shares the story of TREE Explorations, his eco-tourism tours in the Amazon jungle, how to offset carbon emissions and where are we heading with the future of travel and tourism.
TREE Exploration provides life-changing experiences in nature and actionable change in the environment in Belize, Guyana, and Jamaica. TREE was originally created out of a master’s thesis that focused on how ecotourism could be used to further the conservation of tropical rainforests. It was named Tropical Rainforest Education & Exploration, with a fitting acronym for a group of tree-lovers. Although the trips are still focused in the tropical rainforests of Belize, Guyana, and Jamaica, their goal to improve sustainability has a worldwide focus, with an emphasis on shifting energy sources and sequestering carbon. Tree Exploration is a Founding Partner and Signatory of Terra Incognita’s Ethical Ecotourism Code of Conduct.
Hospitality Virtual Keynote Speaker Dolores Semeraro is a Travel Recovery Strategist with more than 15 years of experience in hospitality, marketing, and trading. She is passionate about helping her clients develop the leadership strategies they need to restore travel confidence and win their customers back. www.doloressemeraro.com
DOWNLOAD MY TRAVEL RECOVERY IN FOUR-STEP VIDEO TRAINING For those of you working in hospitality and travel, putting your brand message across and ensure is heard and felt by the travelers of today, is not that easy anymore. And you know why? Travelers’ choices and priorities have changed. So if you are wondering why your content online is losing momentum and you see your loyal customers no longer engaging with your brand but buying from the completion instead, I want to share with you the 6 reasons why your message is failing and how you can avoid it. It's all in the Travel Recovery Four-Step Video Training I designed for those like you struggling to re-connect with their travel audience. It’s 4 videos, 4 modules, it’s all in there and it’s free. Get your free video training here
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
sonja is a champion of Sustainable Tourism in Madagascar, with over three decades of pioneering work in the tourism industry.
During this episode, Sonja highlights the country's resilience despite crises but noted the severe impact of COVID-19, with tourist numbers plummeting from 400,000 in 2019 to 150,000 in 2024. Madagascar's lack of a national airline and poor infrastructure hinder tourism but Sonja emphasized the need for a comprehensive development strategy, including education, infrastructure, and sustainable practices.
Also on the episode
Sonia Gottlebe's Background and Early Tourism Experience
Current State of Tourism in Madagascar
Challenges and Opportunities in Madagascar's Tourism Sector
Strategies for Tourism Development in Madagascar
Impact of Poverty and Politics on Tourism
Local Talents and Community Involvement
Connectivity and Tourism Sustainability
Perception and Marketing of Madagascar
Responsible Tourism Practices
Future of Tourism in Madagascar
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
Truth Behind Travel Podcast Episode 34. This Episode analyses and highlights the newly approved EU Digital Covid Certificate (former Digital Green Certificate).
- What is the EU Digital Covid Certificate - Who is eligible - How does one obtain it - Where is the Certificate valid and for how long
Your Host: Dolores Semeraro
Hospitality Virtual Keynote Speaker Dolores Semeraro is a Travel Recovery Strategist with more than 15 years of experience in hospitality, marketing, and trading. She is passionate about helping her clients develop the leadership strategies they need to restore travel confidence and win their customers back. Dolores’ high-energy virtual keynote presentations are thought-provoking and open the audience’s perception of what really matters to today’s travel consumers. www.doloressemeraro.com
DOWNLOAD MY TRAVEL RECOVERY IN FOUR-STEP VIDEO TRAINING For those of you working in hospitality and travel, putting your brand message across and ensure is heard and felt by the travelers of today, is not that easy anymore. And you know why? Travelers’ choices and priorities have changed. So if you are wondering why your content online is losing momentum and you see your loyal customers no longer engaging with your brand but buying from the completion instead, I want to share with you the 6 reasons why your message is failing and how you can avoid it. It's all in the Travel Recovery Four-Step Video Training I designed for those like you struggling to re-connect with their travel audience. It’s 4 videos, 4 modules, it’s all in there and it’s free. Get your free video training here
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
Thailand | Building Community Resilience in Hospitality
03 Jun 2021
00:31:39
How to build and develop resilience across the local community while operating a five star resort - Shaun Dünhofen General Manager of Nikki Beach Ko Samui shares his vision and many projects that have contributed to building a trusted and strong presence in Ko Samui, Thailand.
I have had the pleasure to work to Shaun some years ago when I was based in the Maldives, and I've always considered him one of the kindest and most visionary hoteliers I have had the pleasure to meet. He is actively making a difference in the local communities whilst running one of the most sought-after beach resorts in Asia.
During the chat today, you will learn how Shaun has proactively engaged not only with the local community around his resort but also developed authentic relationships and a network of true support that enables everybody not just to get by but to thrive.
Your Host: Dolores Semeraro
Hospitality Virtual Keynote Speaker Dolores Semeraro is a Travel Recovery Strategist with more than 15 years of experience in hospitality, marketing, and trading. She is passionate about helping her clients develop the leadership strategies they need to restore travel confidence and win their customers back. Dolores’ high-energy virtual keynote presentations are thought-provoking and open the audience’s perception of what really matters to today’s travel consumers. www.doloressemeraro.com
DOWNLOAD MY TRAVEL RECOVERY IN FOUR-STEP VIDEO TRAINING For those of you working in hospitality and travel, putting your brand message across and ensure is heard and felt by the travelers of today, is not that easy anymore. And you know why? Travelers’ choices and priorities have changed. So if you are wondering why your content online is losing momentum and you see your loyal customers no longer engaging with your brand but buying from the completion instead, I want to share with you the 6 reasons why your message is failing and how you can avoid it. It's all in the Travel Recovery Four-Step Video Training I designed for those like you struggling to re-connect with their travel audience. It’s 4 videos, 4 modules, it’s all in there and it’s free. Get your free video training here
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
Kenya | Eco-Tourism Choices to Support Local Communities
21 May 2021
00:37:30
Operations Manager & Content Editor at Nature Trails Expeditions Kaffy Mwangi talks about his eco-tourism company in Kenya and how he is on a mission to build a strong eco-tourism culture in his country.
The story of Kaffy starts in China, far away from home, where he learned how eco-tourism and sports tourism are very effective ways to promote responsible travel and create fantastic experiences for those seeking more than just a holiday.
During this episode Kaffy shares: - how to start an eco-tourism company - the good, the bad, and the ugly of his adventure - the true secret of a successful eco-tourism business
More about Kaffy and Nature Trails Expeditions here
Your Host: Dolores Semeraro
Hospitality Virtual Keynote Speaker Dolores Semeraro is a Travel Recovery Strategist with more than 15 years of experience in hospitality, marketing, and trading. She is passionate about helping her clients develop the leadership strategies they need to restore travel confidence and win their customers back. Dolores’ high-energy virtual keynote presentations are thought-provoking and open the audience’s perception of what really matters to today’s travel consumers. www.doloressemeraro.com
DOWNLOAD MY TRAVEL RECOVERY IN FOUR-STEP VIDEO TRAINING For those of you working in hospitality and travel, putting your brand message across and ensure is heard and felt by the travelers of today, is not that easy anymore. And you know why? Travelers’ choices and priorities have changed. So if you are wondering why your content online is losing momentum and you see your loyal customers no longer engaging with your brand but buying from the completion instead, I want to share with you the 6 reasons why your message is failing and how you can avoid it. It's all in the Travel Recovery Four-Step Video Training I designed for those like you struggling to re-connect with their travel audience. It’s 4 videos, 4 modules, it’s all in there and it’s free. Get your free video training here
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.
Sweden | A Successful Story of Tourism Circular Economy
14 May 2021
00:37:46
Chairman of the Board of Lapland Vuollerim tourism company Evalena Skalstad shares how Lapland Vuollerim circular economy principles and smart villages are proving to be a successful way to restart tourism.
About Lapland Vuollerim: The village Company Lapland Vuollerim has about 800 inhabitants, 60 companies, 30 non-profit associations, and 7 crowd-based businesses for the common good in Vuollerim.
The village of Vuollerim is a picturesque village set amidst vast forests, rivers, and lakes in the sparsely populated Arctic region of Lapland, Sweden. Their vision is to contribute to making Vuollerim one of Northern Europe’s most interesting areas, reinvesting 100 % of their profits into further growth of the company and into the local economy.
Evalena Skalstad is the Chairman of the Board of Lapland Vuollerim with 30 years of experience in sustainable strategies & sustainable business models. She has been a speaker at SOCAP 2010, SOCAP Europe 2011, SOCAP Future 2012, Crowdsourcing Week 2015-2018, and other national and international events.
Your Host: Dolores Semeraro
Hospitality Virtual Keynote Speaker Dolores Semeraro is a Travel Recovery Strategist with more than 15 years of experience in hospitality, marketing, and trading. She is passionate about helping her clients develop the leadership strategies they need to restore travel confidence and win their customers back. Dolores’ high-energy virtual keynote presentations are thought-provoking and open the audience’s perception of what really matters to today’s travel consumers. www.doloressemeraro.com
DOWNLOAD MY TRAVEL RECOVERY IN FOUR-STEP VIDEO TRAINING For those of you working in hospitality and travel, putting your brand message across and ensure is heard and felt by the travelers of today, is not that easy anymore. And you know why? Travelers’ choices and priorities have changed. So if you are wondering why your content online is losing momentum and you see your loyal customers no longer engaging with your brand but buying from the completion instead, I want to share with you the 6 reasons why your message is failing and how you can avoid it. It's all in the Travel Recovery Four-Step Video Training I designed for those like you struggling to re-connect with their travel audience. It’s 4 videos, 4 modules, it’s all in there and it’s free. Get your free video training here
Season 1 - Episode 31 SUBSCRIBE TO THE SHOW! Catch up on the latest episode on www.doloressemeraro.com/podcast RATE AND REVIEW THE SHOW ON
Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.
Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.
As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.
5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.