What can one of the world's most competitive industries teach you about business?
After more than 20 years in the gambling industry, Fintan Costello has worked at Paddy Power, PokerStars and Google, before building and selling a gambling business for over $50 million.
In this episode, he shares the 7 biggest business lessons that changed how he thinks about marketing, customer acquisition, competition and long-term growth.
Whether you're building a startup, leading a team or scaling an established business, these are practical lessons you can apply immediately.
You'll learn:
• Why great brands don't win — the basics do
• How PokerStars became more trusted than people's banks
• Why companies were paying $160 per click
• The one metric every founder needs to understand
• Why owning your audience is a competitive advantage
• How to stay ahead when competitors copy everything you do
• Why the best businesses zig when everyone else zags
About Fintan Costello:
Fintan Costello is an entrepreneur, investor and exited founder. Over the past two decades, he's built, scaled and sold businesses across online gambling, fintech and digital media, including the $50m sale of BonusFinder. He is also an Independent Director at Gambling.com Group (NASDAQ: GAMB). His career includes senior roles at Paddy Power, PokerStars, Google and Saxo Bank, giving him a unique perspective on growth, marketing and business strategy.
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Fintan on LinkedIn: https://nl.linkedin.com/in/fintancostello
True Wealth website: https://truewealthshow.com/
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00:00 — 7 lessons from 20 years in gambling
01:55 — How Fintan built and sold a $50M business
03:04 — Why the basics beat great branding
06:46 — Why PokerStars was more trusted than banks
09:59 — The $160-per-click marketing lesson
18:48 — Why you need to own your audience
26:21 — Why aggression is a business strategy
29:33 — Why you should let competitors copy you
34:56 — Zig when everyone else zags
39:13 — Why regulation can be your biggest advantage
43:04 — Knowing when to sell your business
48:50 — Why you need to be willing to walk away
52:22 — Fintan’s 7 business lessons
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