Get ready to dive deep into the world of marketing and PR with this insightful episode! Join Whitney Lee as she sits down with Lindsay Breitwieser, the mastermind behind CMO Lab, to tackle the real challenges regional agencies face and the often-overlooked friction between agencies and clients. Lindsay shares her expertise on crafting marketing strategies that truly align with business goals, all while balancing the data-driven and emotional aspects of marketing.

Discover why managing client expectations is crucial, and learn the art of making bold adjustments when things aren’t working. From the power of data to the value of failure and experimentation, this conversation is packed with actionable insights. Whether you're thinking about hiring a CMO or simply looking to refine your marketing approach, this episode is a must-listen!

-------------

Visit The CMO Lab

The CMO Lab on Instagram

True Story on Instagram

True Story PR Website

In a time of uncertainty, True Story Public Relations experienced remarkable growth in 2020.

While some clients had to step back, others stepped up, expanding their services! Join us today as agency owner Whitney Lee shares how her agency managed to double during such a challenging year.

Whitney will delve into the strategic steps she took, how global shifts influenced the business landscape, and the enduring practices that have continued to drive success well beyond 2020.

Have a specific topic you want us to cover? Send your ideas to Whitney on Instagram @thewhitneylee.

-------------

Connect with Whitney on Instagram

Visit TheWhitneyLee.com

Connect with Whitney on LinkedIn

Visit TrueStoryPR.co

Get ready to make your brand twerk! Today we’re talking all things branding with Lisa Boettcher, Founder and Creative Brand Strategist of LB Creative Studio. Buckle up for tips you can implement immediately to make your brand look legit and things you should be avoiding from a branding perspective! 

———————————

Lisa Boettcher is a Creative Brand Strategist and mom of 4. Lisa’s career is built on her strong sense of strategy and the intuitive, futuristic approach she takes to her work, some of which has been featured on Target, in Forbes and Vogue.

Lisa founded, bootstrapped and sold a niche accessory fashion brand in under 5 years and with over a decade of experience helping female-founded brands scale through strategy, story, visuals, community building, product design and development, she’s now guided by her desire to share creativity and the inner workings of identity and transformation with her community, whether through experiential offerings, with clients or on her social channels.

———————————

Connect with Lisa on Instagram

Connect with Lisa on LinkedIn

Connect with Whitney on Instagram

Is Pinterest dying? ….are you kidding me? Pinterest isn’t your typical social media outlet - it requires a special strategy. Tune into today's episode of Sociallee Relevant with Stephanie Riel of Riel Deal Marketing to hear how Pinterest can be a valuable tool for B2B and B2C brands that are interested in tapping into a new market in this episode. Get ready for the long game!

Are you a freelancer or agency owner that is ready to take the next step for your business? Finding new clients is a vital step to grow your company and the key to sealing the deal with new clients comes from a customized proposal and one very special tip.  Tune into episode 20 of the Sociallee Relevant podcast to learn how Whitney Lee converts potential clients to loyal customers.

Grab a pen and paper because this week, Whitney Lee and Jess Bargenquast are breaking down how you can alter your business strategy using search engine optimization (SEO) for beginners.  SEO is the single most important thing that you can do to drive traffic to your website and convert internet surfers to customers, and it's not as hard as you might think! Tune in to episode 19 of the Sociallee Relevant podcast to learn more about how you can boost your bottom line using SEO using Whitney Lee and Jess Bargenquast's approachable methods.

Jess Bargenquast is the founder of Lady Changemakers, a directory and marketplace for woman-owned businesses to gain exposure and sales. This easy and affordable platform connects conscious consumers to over 700 woman-owned businesses that can provide almost any product or service that they're looking for. This platform is just like Amazon, but for exclusively women-owned businesses!

In today's episode, Whitney Lee shares her journey from leaving her cushy corporate job to becoming a solopreneur and now, an agency owner.  If you're trapped in a job without inspiration or creativity, or if you're looking for more freedom in your career, this episode is definitely for you.

It may seem out of reach, but hearing Whitney's story might make you realize that you are meant to be more than a freelancer and that there are other options for you if you're feeling stuck. Tune in to hear how Whitney made her decision to leave her corporate job and get her advice and top tips for starting a freelance career.

Today's episode of Sociallee Relevant takes a deep dive into Facebook and instagram ads for the experienced marketer in paid social. From paid advertisements on Facebook to pixel events to creative strategy, these experts in paid social media talk you through the tips and tricks to understand paid products on social media. Join Whitney Lee and Dorothy Hollabaugh for a discussion on best practices and their top tips and tricks for your paid marketing efforts.

Dorothy Hollabaugh joins Sociallee Relevant from Needless Eye Media. Needles Eye Media is a full-service digital advertising agency with insider knowledge, laser-like focus, and a borderline unhealthy obsession with data. They specialize in scaling profits with precision online advertising.

If you’re looking for a job in public relations, you may be interested in what it takes to be successful in the industry. Tune in to today's episode to learn Whitney Lee's number one skill that you need to hone in order to be the best PR professional that you can be. Make sure to listen to the end for a bonus tip!

Let’s talk about one of the most overlooked social media channels, LinkedIn! LinkedIn isn’t just for job seekers, it’s one of the best channels to drive leads, grow your audience, and expand your personal brand. And the best part is, decision makers are on LinkedIn, they aren’t floating around on Facebook and Instagram. There's so many ways to continue to promote your business and yourself using this not so new social media platform. Listen in for Whitney Lee’s complete breakdown of how you can boost your bottom line on LinkedIn.

Are you ready to start digging into the marketing and public relations efforts for your business? That’s great! It might be time for you to start looking for a marketing or PR agency that can help you boost your bottom line. During your search, make sure you’re keeping an eye out for these three red flags in a marketing or PR agency.

1. An agency that promises results
   1. If an agency is making big promises about results, it may be a good idea to walk away. An agency should be able to promise deliverables, not a result. There are too many factors in our world that make promising a result not feasible for an agency.
2. An agency that won’t show you their clients
   1. An agency should be proud of the clients that they are working with. An agency that is transparent about their clients and the work that they are doing is an agency that is worth working with. Always be sure to check out other clients to see if the agency is the right fit for you.
3. An agency that has cookie-cutter packages.
   1. Marketing strategy for every business is different. An amateur agency might be pushing a package that might not meet all of the unique needs of your brand. It’s important to find an agency that will listen to your marketing successes, failures, and goals to create a holistic plan that will make a difference for your business.

Hashtags previously were THE key in growing your following and reach on Instagram and Twitter - but the tide is changing!  In today’s episode, we’re breaking down hashtags on Instagram and Tik Tok. When used appropriately, hashtags grow your following, help establish your brand, and they are the easiest way to gather content from your customers. Tune in for advice on how you should now be utilizing hashtags in your business strategy.

The days of a million hashtags are over, there is a better strategy that you can use to grow your brand. At Sociallee, we start out by developing a core list of hashtags that we consistently use with their content. Make sure that this core list includes a branded hashtag for your business, this can be as simple as the name of your business. Next, find a list of industry specific hashtags. This isn’t for branding, but for other people to find your business among other like areas of your industry. Then, we add hashtags that are post-specific to the photos or content that we are sharing with our followers. From here, you can get even more specific with seasonal or holiday hashtags, location hashtags, relevant phrases, or even daily hashtags.

While you have the ability to use up to 30 hashtags on a post, that’s not always the best idea. There are a lot of variables that contribute to hashtag quality and quantity. If you have the time, ability, and resources to play with the amount of hashtags that you use, make sure to test posts with various hashtag quantities. We recommend one to three hashtags but 10 to 12 at the most. Be strategic about how you post them so it doesn’t take away from your content.

Listen in for more of Whitney Lee’s tips and tricks to utilize hashtags to boost growth for your business.

What do you do when someone writes something terrible? Negative reviews are never fun, but they are an important way to get feedback on your business. In this episode, I discuss the different types of negative reviews, my process and response to these comments, and next steps that you can take to prevent negative reviews online.

Here are our eight tips and tricks to formulate the perfect response to negative feedback:

1. Don’t delete - This shows a lack of transparency. The ONLY time we delete anything is:
   1. Racial slurs
   2. Vulgar language
   3. Threats
2. Before responding, find out details from operations or whoever the customer interacted with.
3. Formulate a draft - make sure to thank the customer for their feedback.
4. Address every single thing they say in their review.
5. If you are truly at fault - admit it and apologize.
6. If the person is sincerely lying, you can address it in a VERY PROFESSIONAL manner.
7. Important to keep it very professional - never blame the customer! Your followers are watching to see how you handle the situation so make sure to take the high road.
8. Try to keep the response short and to the point - ask them to take it offline by giving them a name and phone number to call.

Today’s episode is a real, raw message from an agency owner directly to influencers! If you’re an influencer, buckle up for tips and etiquette for working with brands and agencies. You may be surprised by how much these simple adjustments can impact your work with agencies and brands. 

--------

Have a specific topic you'd like us to cover? Send your ideas to Whitney on Instagram @thewhitneylee.

Marketing is EXPENSIVE right? Traditional advertising, SEO, SEM, retargeting, buying lists, and social media ad campaigns can be a pricey method to gain new customers. But here’s another secret we utilize regularly, partnerships. Before you look at traditional marketing methods, tune in to our tips on cost-effective tools to grow your brand.

There are only two steps to start finding your perfect partnership match, analyze your business and what you can offer, then start looking for companies that match your needs and your goals.

1. First, what can YOU offer someone? What do you bring to the table? Make sure to compile the following information to know where to start.
   1. Social following
   2. Website hits
   3. Subscribers on email
   4. Text
   5. App downloads
   6. Listeners (podcast)
   7. Where are you advertising
   8. Demographics of your audience - age, where they live, beliefs, income, etc - the more info the better.
2. Now you're ready to start the search for a good partner opportunity. Use these suggestions to find the best partnership for you.
   1. Who reaches your people?
      1. If you are a business that is focused on women, who else reaches women?
   2. What other services does your target demographic use?
      1. This is a good place to start looking for connections that are mutually beneficial.
   3. Where does your target demographic shop?
      1. More potential partnerships lie where your target demographic is already looking!
3. What is complimentary to your business? - Needs to be somewhat in the same realm
4. Type of business - are you able to serve people virtually? If you’re a locally owned business you probably need someone local too!
5. Look at businesses that are similar in size to your company to save yourself time. Don’t waste your time and resources pursuing a partnership that isn’t equal.
6. Nonprofit support - Think about nonprofits that you can support in exchange for promotion for your business.

Are you reaching your people? Social media is constantly changing and email marketing is one way that businesses keep in constant communication with their stakeholders. This week, Whitney talks about what will make your email marketing fail. Tune in to get Whitney's tips and tricks to hack your email marketing campaigns through your subject line and get her best and worst examples.

7 Tips:

1. Don't give it all away! Make your subject lines intriguing but a little vague.

2. Keep your subject line short and sweet.

3. Explore emojis but do some research before you use them.

4. Urgency in your subject line can be a very important factor to your customer’s opening your email.

5. Let your customers know that there’s an offer inside.

6. Use first names in your emails.

7. Pay attention to the preview text.

Do you ever feel like you're WAY behind on the changes in social media? Social media is constantly changing and sometimes it's impossible to stay in the know. Keep up with the news and check out episode 9 of the Sociallee Relevant Podcast to hear Whitney Lee's breakdown of four new features that are coming to Instagram.

Description: Today we're breaking down one of the "Big Boys" of social media, Instagram. This must-do platform is constantly evolving and it's about time that we break down four new features that are coming to Instagram. From product tags to hashtag searching, we're going through the good, the bag, and the ugly of the platform and how it's going to affect your business.

4 Changes to Instagram:

1. Product tags are going to be available for every user on Instagram rather than just creators and business accounts.

2. Donation tabs now available for Instagram Reels

3. Instagram is taking away the "Recents" page on a hashtag search, now changing to "Top Hits" only.

4. Improving the ranking system by highlighting original content

This episode is a follow-up to episode 2, where Whitney shared how boosting your Facebook posts is a trap. So if you’re now diving into Facebook Ads Manager and feeling overwhelmed, this is for you! In this episode, Whitney shares the first (and most important) step in setting up an ad within Facebook Ads Manager.

User Generated Content!

End all of social media. You can say how awesome you are but if other people are saying you’re awesome - that’s PRICELESS

For some businesses, it just HAPPENS. People love sharing stuff like

food, travel, clothes.

But if you aren’t out there watching and listening, you’re missing opportunities! So If you don’t have expensive listening tools how do you know what’s out there?

1. Obviously if they tag you
2. Hashtags -not only looking at your branded one but also looking at other ones for your industry like coffee or depending on your business hashtags for your location or city
3. Location tags - looking at people who tag themselves specifically at your business (resorts or destinations)
4. Searching terms
5. Reviews - sometimes they have amazing photos or great quotes to pull from

So those are some good places to start looking for content that may include your brand.

honestly - this is important either way bc there could be points of CONCERN that you should be monitoring.

1. Seeing patterns about service or a specific team member
2. Comparing you to other competitors - amazing feedback
3. Concerns on the quality

SO IMPORTANT TO BE LISTENING. and it may hurt but you can take that as feedback and make changes. Tell people you heard them!

So on a positive note- if you’re wanting to generate more UGC - here are some tips

1. Ask them - servers, putting cards on the table
2. Incentivize
3. Suggest it - include your hashtag everywhere. You don’t have to necessarily say “USE OUR HASHTAG” but just showing it there will remind them. put I everywhere! cups, beverage napkins, clings on windows (salons & boutiques)
4. Give them a photo op - working on a fun sign. or a statue, or a mural on the wall!
5. Promote other people’s content - when you’re sharing other users, people will see that and want their content promoted too!

User Generated Content is the GOAL for so many brands. You always have the option to not use it if it doesn’t align with your brand’s vision or tone, but it just comes through so authentically rather than perfectly curated images by a professional photographer.

Influencers are an amazing form of user generated content and if you’re interested in working with influencers you’ll definitely want to download our free tips to identifying influencers that will actually make you money!! linked in show notes or go to besociallee.com/podcast/how-we-generated-over-33000-with-6-unpaid-influencers/

Today talking about PR.

Many people want to work in this industry bc they think it’s “so fun” - think we just go to parties and sip martinis.

Samantha from Sex and the City made it look like so  glamorous and sexy.

But I have also noticed a lot of distrust in the PR world.

I first noticed this - I watch shark tank a lot -  and when people would ask for money for PR, the sharks would start to roll their eyes - or sometimes that was a deal-breaker for them. spending money on PR? Boom, they are out. But....WHY?

Also, last year Chris's mastermind - people told me of how they spent thousands of dollars with PR people and totally got BURNED. They used that word. BURNED?!

So…why? Why do people feel so burned by PR people? Bc people don’t understand what PR actually IS

So before talking about what PR IS. What is it not?

1. Pr is NOT marketing. Marketing focuses on SALES. Bottom line.
2. PR is not driven by immediate results or ROI. Many times it’s a long play.
3. PR is not party planning or event planning. PR is more about getting the message OUT. But we are not party planners

What IS PR?

First, we’ll start with the traditional side:

1. Media Relationspress releases
   
   Pitching for editorial coverageTradition media or event podcasts
   POC for media - answering questions, formulating responses.
   Building connections with media people in your area or within the niche of your clients. Why bc when they need someone or a story, they come to YOU first
   
2. Reputation managementStrategizing when a crisis happens - what is the company’s response and message? In ALL challenges
   Monitoring everything - reviews, social media platforms etc. Reporting back to the CEO about what the public’s perception and response to our company’s actions are
   Proactive reputation management - not just waiting but planning Ideas and campaigns that show your company’s values
   
3. ExposureCreating social media campaigns like the ice bucket challenge
   Celebs - making fake relationships
   Launch - event, new offerings
   
4. PartnershipsFinding brands that align and create offerings together
   influencers
   Sponsoring an event or podcast
   Supporting a cause
   

Ads are what you PAY for - PR is what you pray for.

I think why they get burned - you can’t promise results. It’s all about ideas and outreach. Positioning, relationships and following up. So is PR hard? No. If you have the creative brain it’s not - but you better have the right words to say and the relationships in place or dedication to keep following up.

So if a PR person is promising you results… that’s a red flagggggg!

So I hope this has been helpful for you! I know we talked a little about influencers if you want to learn more download our 5 free tips to help identify influencers that will make you $$$$. link in the show notes or go to besociallee.com

Giving free stuff to influencers??? *Insert eye roll* So many businesses are jaded by influencers who ask for free services and products but the business never sees any tangible results from their posts. In this episode, Whitney gives tangible advice on how to get influencers to actually produce sales and/or show results that matter. You’ll hear how her agency, Sociallee, took six unpaid influencers and turned it into $33,000+ in room night revenue for a resort. If your business ever considered influencer marketing or wondered whether it would be worth your time and money, this episode is for you. You’ll learn how collaborating with influencers can expand your audience reach, attract new followers, and be the most cost effective form of advertising out there.

With millions of users worldwide, Tik Tok is becoming a real player in the social media game for businesses. With numerous new social media platforms coming out each year, it can get overwhelming trying to decide whether or not your business should have a presence on each platform. Is your investment in these platforms worth your time, money, and effort? If you are asking yourself those questions, then make sure to tune into today’s episode where Whitney walks you through the pros and cons of having a TikTok to help you decide if it’s right for your business.

Hiring an agency is WAY more expensive than hiring an in-house employee, right? Well - actually, let’s do the math. You might be surprised to learn the numerous ways you can save a significant amount of money and resources by hiring an agency. This episode will explain in detail why in-house marketing might actually be costing you more than you think and all the things an agency can do to take your business to the next level!

Social media ads can do a lot for your business when done right. In this episode, Whitney shares a valuable tip on the #1 mistake that people make when doing social media advertising. If you don’t know Facebook Ads Manager, it can be easy to resort to boosting your posts, but tune in to today’s episodes to learn why that may not always be the best option for your business.

From raising $100k in 60 days to watching her idea for a multi-media studio come to life, Carly Gilleland is a pro at putting in the work and watching the hard-earned results unfold! Tune in today as we talk about the challenges of starting a creative business, working as a woman in a male-dominated industry, and chasing after your dreams! This episode will leave you fired up, ready to take the next steps toward your goal. 

----------

The Good Vibe Media is a woman owned and operated video production company, created in 2016. 

Founder, Carly Gilleland, was exposed to video production during her years attending Arcadia High School in Phoenix, Arizona. She created a short documentary about her sister who has special needs. After seeing the impact it made on her classmates, she quickly realized this is what she wanted to do for a living – tell people’s stories that have a positive impact. After attending film school in California, she moved back home to Arizona and slowly & organically built The Good Vibe Media to what it is today!

The Good Vibe Media is now a full-service video production company, serving clients in Phoenix, Los Angeles, Denver, Nashville and more! 

----------

The Good Vibe Media

Connect with Carly on LinkedIn

----------

Connect with Whitney on LinkedIn

Connect with Whitney on Instagram

Is your social media not producing anything for your business? Promoting your business online can be a tricky business, but that’s why Whitney is diving deep into how to engage your audience in an effective way. If you aren’t happy with how your social media platforms are performing, tune into this week's episode and many more like it to help you build your business and bring your ideas to life!

The world of public relations may seem mystical, but once you learn how to tackle some of the most common hurdles, you will be on the track to making brands truly known. 

Today, Whitney Lee is spilling the biggest challenge of working in PR and how to troubleshoot it. Don’t miss out on this episode if you’ve been hitting public relations roadblocks for you and your clients.

Have a topic you'd like us to cover? Send your ideas to Whitney on Instagram @thewhitneylee.

Is your business missing the mark when it comes to branding and PR?

In today's episode, we hear from Sara Chambers on how her agency has mastered the perfect blend of strategy and branding to help propel businesses forward. Tune in for tips that you can apply to your business!

--------

Elly and Nora Creative

Connect with Sara on Instagram

Connect with Sara on Linkedin

Connect with Whitney on Instagram

Good leaders make mistakes too! Hear from the principal of True Story Public Relations herself as Whitney Lee dives into mistakes she's made and what she has learned from them.

Tune in to today's episode to learn more about embracing vulnerability and growing from setbacks. Remember, even the greatest leaders stumble, but it's how they rise that defines their legacy. 

-----------

Have a specific topic you want us to cover? Connect with Whitney on Instagram @thewhitneylee.

Join us for today's episode as we dive into the inspiring journey of Barnabas Carrega, CEO and Founder of The GR8 Experience, as he shares how he built this empire at just 22 years old.

From tennis buff to CEO, Barnabas shares how his journey led him to build custom dream experiences for his clients.

---------

Connect with Barnabas on Linkedin

The Gr8 Experience

True Story Public Relations Website

Connect with Whitney on Instagram

Managing a remote team has a slew of positive benefits. From lower operating expenses to having more flexibility, remote work can be a good fit for many teams, but it also comes with its challenges.

Through years of adapting to work-from-home life, our team has experienced the ups and downs and learned from every experience. 

Tune in to today's solo podcast episode as we spill the secret killer to remote teams and how to keep your people on track.

Have a specific topic you'd like us to cover? Connect with Whitney on Instagram @thewhitneylee.

-------------

Connect with True Story PR on Instagram

If you are looking for community as a business owner, this episode is for you!

Join us as we sit down with Devin Butler, Founder of Arizona Entrepreneurs (AZE), to dive into his exclusive secrets on building and monetizing a community from the ground up.

Devin started AZE because it was exactly what he was looking for when he first moved to Arizona. He had no connections and realized he needed to get around other growth-minded business owners who were going through similar things. Today, AZE is a thriving community of hundreds of entrepreneurs in various industries. 

-------

Connect with Devin on Instagram

Connect with Devin on LinkedIn

Arizona Entrepreneurs on Instagram

Knowing when it’s time to let an employee go can be a hard decision to make. In Whitney’s years of running the agency, she has had to face the difficult reality that some people simply aren’t a good fit for your team. 

Listen in for today’s episode as we share some factors to keep in mind when it’s not working out with an employee and how to decide when it’s time to let that person go. 

Want to hear our take on when it’s time to HIRE? Click here for the previous episode! 

------------

Connect with Whitney on Instagram

Whether you want to or not, EVERYONE has a personal brand. Join us today as Whitney chats with fellow agency owner, Lexie Smith! They’re covering the ins and outs of building a personal brand as an agency owner. You won’t want to miss this behind-the-scenes look at agency life. 

-------

As seen in Entrepreneur.com, Business Insider, NASDAQ, Create & Cultivate, and more, Lexie Smith, is a PR & Business Coach, Founder & CEO of GROWTH MODE PR & Communications Agency, Founder of THEPRBAR inc., and Host of the Pitchin' and Sippin' Podcast.

-------

Connect with Lexie on LinkedIn

Connect with Lexie on Instagram

Pitchin' and Sippin' Podcast

Today, we’re celebrating our 100th podcast episode with a very special guest! Bri Taylor, the Director of Operations at True Story Public Relations joins Whitney for a deep dive into the pros and cons of remote agency life. 

Tune in as Bri and Whitney dive into the most awesome parts of working as a remote agency and some of the difficulties their remote team has faced along the way. 

------------

True Story Public Relations Website

Could these three little subconscious behaviors be ruining your productivity? 

As an agency owner, Whitney is no stranger to being pulled in a million directions. Whether your productivity is slacking in your personal or professional life, changing these three behaviors could make a world of difference. 

Have a specific topic or question you’d like us to cover? Send your ideas to Whitney on Instagram @thewhitneylee.

—————

Getting 100+ Emails a Day? My Productivity Hack podcast episode.

Connect with Whitney on Instagram

True Story Public Relations Website

Already reaching over a million in 2024, Jared Williams is changing the game for local news in Northwest Florida.

Join us today as Whitney and Jared catch us up on the story behind Get the Coast, Northwest Florida's leading digital news outlet, and what’s coming next. Don't forget to click below to watch Whitney's blooper reel from her time on the Get the Coast Everything Show!

--------

Watch the Blooper Reel

Check Out Get the Coast

Get the Coast on Facebook

Get the Coast on Instagram

Gauging the perfect time to hire can be a daunting task. What if you hire too soon and it impacts your profitability? What if you hire too late and your team suffers? 

Tune in as we share our advice for picking the perfect time to hire a new team member. 

Have a specific topic you’d like us to cover? Connect with Whitney on Instagram @thewhitneylee. 

As the original pioneer behind the all-inclusive experience, Club Med has mastered the art of staying relevant in the all-inclusive resort space for decades. Join us today as we dive deep with the VP of Marketing North America and USA Sales for Club Med, Amelie Brouhard.

Be prepared to take notes as Whitney and Amelie break down some of the strategies Club Med has used over the years to keep its brand identity strong and known.

-------

Learn more about Club Med

Club Med on Instagram

Club Med on LinkedIn

Internships can change the game for your business! Not only is an extra set of hands helpful, but it's also incredibly rewarding to foster growth in another individual. Tune in today as Whitney shares how she structures True Story's internship program and some hard lessons she has learned along the way!

--------------

Have a specific topic or guest you would like us to have on the podcast? Share your ideas with Whitney @thewhitneylee on Instagram.

Offering an internship program is an incredible and rewarding tool for business owners. In today’s episode, Whitney is sharing how she built out the internship program for True Story Public Relations. 

Tune in as Whitney provides tips on what she looks for when bringing on interns and some lessons she has learned along the way!

Want to share something that has worked for you and your interns? Connect with Whitney on Instagram @thewhitneylee

“When you give your customers something to talk about, you’re going to see very rapid and very real ROI.” 

Ever wonder how other brands and businesses gained their die-hard supporters? Most of the time, it’s not due to luck. It’s due to hard work and strategy! 

Join us today as Whitney deep dives with Brittany Hodak on actionable tips for turning customers into superfans. 

--------------------

Connect with Brittany

Have you ever wondered how an agency owner starts their week? Whitney is riding solo today and spilling her strategies for starting the week on the right foot. Put these 3 things in place to help make your team more productive every week.

--------------------

Have a specific topic you'd like us to cover? A guest you'd like to hear? Send your ideas to Whitney on Instagram @thewhitneylee.

In an industry where it’s common to keep your cards close to the chest, Jen Berson took the values of community over competition seriously in her PR agency. Instead of keeping her tips and tricks a secret, she created Jeneration Academy, an online educational platform for entrepreneurs that includes courses, resources, and an online community. 

Join us today as Whitney and Jen dive into several hot topics including the top PR trends and predictions for 2024, how AI is impacting the PR industry, the NECESSITY for affiliate programs, and more! 

————

Connect with Jen on Instagram 

Jeneration PR 

Jeneration Academy 

Join Powerhouse Pros Free Online Community

Tune in today for a special announcement from Whitney Lee!

For the past several months, Whitney has been working on a new resource to support agency owners and we are ecstatic to announce that TheWhitneyLee.com is now LIVE!

Visit TheWhitneyLee.com/streamline to download the 4 Steps to a Streamlined Remote Agency! Applications for mentorship with Whitney are open with only two spaces available. Digital template downloads and roadmaps for remote agency owners will be available for purchase soon. We can't wait to support you in the process of streamlining and scaling your remote agency.

-------

Visit TheWhitneyLee.com for more information!

For many influencers or experts in their fields, growing one's personal brand is integral to the growth of their business. If this is you, this episode is a must listen!

Today, Whitney is deep diving on a topic sent in by a listener - the difference between PR strategies for personal brands as opposed to those used by businesses and corporations.

There is knowledge for everyone in this episode. You won't want to miss it!

---------

Do you have any topics you'd like us to cover? Send your ideas to Whitney on Instagram @thewhitneylee.

2023 was a big year for the True Story team! Join us for today's episode as Whitney deep-dives into strategies she has implemented to improve the agency's productivity and profitability. If you're an agency owner or director, you will want to save these tips!

-----------------

Connect with Whitney

True Story Public Relations

Have you put tons of effort into curating perfection in your marketing plan and got minimal results? There may be a missing piece you aren't considering... YOU! The bottom line is that people connect with people.

Join us today as Whitney and Your Marketing Mentor Sherry Sutton chat about being authentic as a business owner and how that can change everything.

---------

Connect with Sherry

True Story Public Relations

Are you getting plenty of click-throughs, but no action? A lot of views, a lot of impressions, but no purchases?

On this week’s solo episode of True Story: The PR Podcast, Whitney discusses the mysteries in marketing and how to solve the hardest one: why are customers looking but not buying?

There are a few things to consider, such as competitive pricing and promotions, but the most important aspect to think about is your copy. 

Whitney gets to the nitty-gritty on how to curate copy that takes your customers from lurkers to converters. Don’t miss this week’s episode! 

Are you trippin’ over WHY your content isn’t getting THOUSANDS of views?

On this week's episode, we talk to social media strategist Chelsea Peitz. Whitney and Chelsea dive into topics such as: who are you serving when you create content? Do you know the difference between a tactic and a strategy? They also chat about meaningful metrics, and how they cannot be easily measured. Conversions may take time, as they are a long-term game. Being authentic is better than excessively curating your content to achieve a high return on investment (ROI). Serve your purpose, not the platform. 

You won’t want to miss these tips; they could elevate your social media presence from good to great.

--------------------

Connect with Chelsea on Instagram @chelsea.peitz.