Explore every episode of the podcast Tropical Social Podcast | Social Media Management & Strategy
| Title | Pub. Date | Duration | |
|---|---|---|---|
| 142. CREATOR BRAND SERIES – Build a Sustainable Content Plan That Supports Your Life and Business | 23 Apr 2025 | 00:11:47 | |
Be First in Line for The Social Re-Brew — WAITLIST Perks + $400 Off Inside! If you’ve ever felt overwhelmed by content planning, this episode is for you. In Day 3 of the Creator Brand Mini Series, we’re talking all about how to create a content plan that actually fits your life. One that adapts to your energy, your schedule, and your season of business—so you can show up consistently without burning out. Inside this episode, I’ll walk you through:
Plus, you’ll walk away with a super practical next step to start mapping out your own aligned content calendar using a structure that actually works with your life, not against it. Open up Day 3 of the free Notion workbook to organize your ideas and start building a content plan that supports your lifestyle. When you sign up for the Creator Brand Mini Series, you’ll get all three workbook pages sent straight to your inbox—one for each episode in the series. Links mentioned:
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| 141. CREATOR BRAND SERIES – How to Create Content That Builds a Community-Obsessed Brand | 16 Apr 2025 | 00:11:27 | |
Be First in Line for The Social Re-Brew — WAITLIST Perks + $400 Off Inside! If you’ve ever felt like your content isn’t landing—or like you’re just posting because you “should”—this episode is for you. In Day 2 of the Creator Brand Mini Series, we’re talking all about how to create content that actually connects with your audience. The kind that builds trust, sparks conversation, and makes people say, “I’ve been waiting for this to show up in my feed.” I’ll walk you through:
Plus, you’ll walk away with a super practical next step to help you start creating connection-driven content—without the pressure to overshare or become someone you’re not. Open up Day 2 of the free Notion workbook to define your Content Conversations and map out your own signature series. Links mentioned:
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| 140. CREATOR BRAND SERIES – How to Start Showing Up Like a Creator Brand | 09 Apr 2025 | 00:13:54 | |
Be First in Line for The Social Re-Brew — WAITLIST Perks + $400 Off Inside! If your content has felt stale, uninspired, or like you’re just posting to post… this episode is for you. We’re kicking off Day 1 of the Creator Brand Mini Series by talking about one of the biggest shifts you can make in your business: going from just being a service provider to building a creator brand that actually connects with your audience. In this episode, I’m breaking down what that shift really looks like, why just showing your work isn’t enough anymore, and how to start becoming the face of your brand—even if that feels a little scary at first. I’ll also share a few real-life examples (like a wedding photographer client and a rebrand inspired by The White Lotus) to show you exactly how this plays out in action. Plus, you’ll walk away with a tangible next step to help you define your brand voice, values, and what you actually want to be known for—using the free Notion workbook linked below! Open up Day 1 of the Notion workbook and fill out your Ideal Creator Brand—this will be the foundation we build everything else on. Links mentioned:
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| Where I’ve Been + What’s Coming Next | 01 Apr 2025 | 00:01:45 | |
Hey there! It’s been a minute since a new episode dropped, but I’ve been working behind the scenes on something super exciting—a refreshed version of my signature offer, The Social Re-Brew. To kick things off, I’m launching a 3-part podcast series next week called "Building Your Creator Brand as a Service Provider." It’s for the creatives who are ready to stop winging it with their content and start building a strategy that actually feels aligned, personal, and doable. In the series, we’ll cover: ✔️ What it really means to build a creator brand There’s also a free Notion workbook to help you take action as you listen, plus a few bonus resources I’m only sharing with my email list. Want early access + a waitlist-only discount for The Social Re-Brew relaunch? Join the waitlist here—can’t wait to share what’s coming with you!
P.S Make sure you’re also on The Social Sip Newsletter so you don’t miss a thing! | |||
| 139. 7 Ways to Get More Social Media Clients During a Slow Season | 05 Mar 2025 | 00:19:17 | |
Struggling to sign clients during a slow season? Whether it’s summer vacations, the holiday slump, or shifts in the market, slow seasons happen—but that doesn’t mean your business has to suffer. Instead of waiting it out, let’s get proactive! In this episode, I’m breaking down 7 actionable ways to attract more social media clients, so you can stay booked—even when business is slow. Whether you're a social media manager, freelancer, or creative, these strategies will help you stay visible, generate leads, and keep your business growing all year round. Links & Resources:
Let’s Connect! Exclusive Discounts
If you loved today’s episode, it would mean so much if you could take a moment to rate, review, or follow the podcast—it’s the best way to support the show and helps me keep bringing you more value-packed episodes! 💛 Thank you for being part of The Tropical Social Community! XO, Shan | |||
| 138. How Brooki Bakehouse Went Viral & Built a Loyal Community (Marketing Case Study) | 25 Feb 2025 | 00:12:24 | |
How did a small Brisbane bakery turn into a viral sensation, attracting hour-long lines and selling out of cookies like they’re Chanel bags on launch day? In this episode, I’m breaking down how Brooki Bakehouse went from a passion project to a must-visit brand dominating Instagram and TikTok. We’ll dive into five key marketing strategies that founder Brooke Saward leveraged to build insane hype, create a loyal community, and turn cookies into a full-blown experience. Plus, I’ll share how you—whether you're a social media manager or creative—can apply these strategies to your own brand to boost engagement, build authority, and drive sales. Other Links & Resources:
Let’s Connect! Exclusive Discounts
If you loved today’s episode, it would mean so much if you could take a moment to rate, review, or follow the podcast—it’s the best way to support the show and helps me keep bringing you more value-packed episodes! 💛 Thank you for being part of The Tropical Social Community! XO, Shan | |||
| 137. How to Build & Scale Your Business Abroad with Systems That Work with Claire French | 18 Feb 2025 | 00:44:32 | |
Thinking about moving your business abroad but worried about how to keep things running smoothly? In today's episode, I sit down with Claire French, founder of Claire Elizabeth Co., to talk about how she scaled her operations consultancy while relocating from the U.S. to Australia. Claire shares:
Whether you’re planning a big move or just looking to simplify and scale your business, this episode is packed with actionable takeaways! Connect With Claire: Other Links & Resources:
If you enjoyed today’s episode, it would mean the world if you could take a moment to rate, review, or follow the podcast—it’s truly the best way to support the show and helps me continue bringing you more value-packed episodes! 💛 Thank you for being part of The Tropical Social Community! XO, Shan | |||
| 136. How to Land Clients While Living Abroad & Grow Your Business Remotely | 12 Feb 2025 | 00:25:24 | |
Dreaming of running your business from anywhere in the world? Whether you’re planning a big move abroad or just want the freedom to work remotely, landing consistent, high-quality clients while traveling can feel like a challenge. In this episode, I’m breaking down exactly how to market your services, attract dream clients, and build a sustainable business—no matter where in the world you are. We’ll cover:
If you’re ready to turn your remote work dreams into a reality, this episode is for you! Links & Resources:
Let’s Connect! Exclusive Discounts
If you loved today’s episode, it would mean so much if you could take a moment to rate, review, or follow the podcast—it’s the best way to support the show and helps me keep bringing you more value-packed episodes! 💛 Thank you for being part of The Tropical Social Community! XO, Shan | |||
| 135. How to Think Like a Creator Brand and Stand Out as a Social Media Manager | 04 Feb 2025 | 00:14:42 | |
Want to go full-time as a social media manager but struggling to stand out? You’re not alone. The secret? Thinking like a creator brand, not just a service provider. In this episode, we’re breaking down how shifting your content can help you build demand, attract dream clients, and grow your business—without constantly hustling for new leads. I’ll be sharing: If you’ve been feeling stuck, blending in, or struggling to create content that actually connects, then grab your coffee and tune in! Other Links & Resources:
If you enjoyed today’s episode, it would mean the world if you could take a moment to rate, review, or follow the podcast—it’s truly the best way to support the show and helps me continue bringing you more value-packed episodes! 💛 Thank you for being part of The Tropical Social Community! XO, Shan | |||
| 134. Copywriting That Converts: How to Define Your Brand Voice, Master Storytelling, and Write Engaging Content with Sara Noel | 26 Nov 2024 | 00:50:50 | |
Struggling to write copy that truly connects and converts? You’re not alone—and today’s guest, Sara Noel, founder of BTL Copy, is here to help! Sara is a Website Copywriter and Marketing Mentor dedicated to helping creative brands, founder-first businesses, and freelancers craft compelling narratives, build better client connections, and stand out authentically online. With her expertise in copywriting, marketing strategy, and mentorship, she empowers business owners to embrace their voice and attract their ideal audiences. In this episode, we chat about:
If you’re ready to ditch the cringe-worthy copy and embrace words that connect and convert, this episode is packed with the practical advice you need. Connect with Sara:
Shan's Links & Resources:
If you enjoyed today's episode, could you please take a moment to rate, review, or follow the podcast? It is truly the best way to support the show and it makes a huge difference. Thank you for being a part of The Tropical Social Community! XO, Shan | |||
| 133. Increase Your Revenue with SEO & Case Studies: Expert Tips from Brittany Herzberg | 12 Nov 2024 | 00:39:44 | |
In today’s episode of The Tropical Social Podcast, we’re diving into one of the most misunderstood organic marketing strategies—SEO. Joining us is Brittany Herzberg, an SEO expert who has transformed her career from massage therapist to helping six-figure entrepreneurs master SEO. Brittany is all about simplifying SEO to help business owners amplify their impact without the overwhelm. In this episode, she explains how you can use SEO beyond your website, leverage case studies to build credibility, and achieve real results with a few smart strategies. Tune in to learn how to apply these SEO techniques to grow your social media business and increase your revenue! Connect with Brittany:
Other Links & Resources:
If you enjoyed today's episode, could you please take a moment to rate, review, or follow the podcast? It is truly the best way to support the show and it makes a huge difference. Thank you for being a part of The Tropical Social Community! XO, Shan | |||
| 131. Navigating Work-Life Balance as a Social Media Manager: Tips from VA Expert Katy Murray | 29 Oct 2024 | 00:49:12 | |
If you're trying to balance work, life, and growing your social media management side hustle, this episode is for you! Today, I’m sitting down with Katy Murray—HR executive, award-winning photographer, co-founder of Katy & Co, VA, and host of the Ginger Biz podcast. Katy has built a thriving VA business while working full-time and raising a family, so she truly understands the art of balancing work, life, and self-care. In this episode, Katy shares her top strategies for time management, setting boundaries, and creating self-care routines that keep her grounded and productive. Whether you’re struggling to find enough hours in the day, aiming to set clearer client boundaries, or wondering which tasks to delegate, Katy’s got a wealth of insights tailored just for you. Connect with Katy: Other Links & Resources:
If you enjoyed today's episode, could you please take a moment to rate, review, or follow the podcast? It is truly the best way to support the show and it makes a huge difference. Thank you for being a part of The Tropical Social Community! XO, Shan | |||
| 129. Instagram Audits: How to Conduct Them for Yourself + Clients | 16 Oct 2024 | 00:14:39 | |
Have you ever wished someone would just tell you where you’re going wrong with your content? In this episode, I share behind-the-scenes insights from my Instagram audits and explore why your posts might not be achieving the engagement or results you desire. I’ll walk you through my top strategies for auditing your social media, from setting clear goals to analyzing your content pillars and audience engagement. Whether you're assessing your own account or a client’s, you’ll gain actionable steps to make strategic adjustments that drive results. Mentioned In Episode: Links & Resources:
Let’s Connect! Exclusive Discounts
If you loved today’s episode, it would mean so much if you could take a moment to rate, review, or follow the podcast—it’s the best way to support the show and helps me keep bringing you more value-packed episodes! 💛 Thank you for being part of The Tropical Social Community! XO, Shan | |||
| 128. How to Find Your First Social Media Management Client | 09 Oct 2024 | 00:18:07 | |
If you’ve been feeling like there’s too much competition or not enough clients to go around, let me tell you—you couldn’t be more wrong! In today’s episode, we’re diving into the million-dollar question: How do you land your first social media management client when you’re just starting out? I’ll guide you through essential steps to help you stand out and get your foot in the door. Tune in as I share six strategies to secure that first client, build your client roster, and turn your side hustle into a thriving business. Mentioned In Episode:
Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 127. Why I Moved Back to the U.S. After 4 1/2 Years as a Digital Nomad | 02 Oct 2024 | 00:19:33 | |
It’s been a hot minute since my last episode, and life has been a whirlwind since moving back to California! After a marathon travel journey and getting sick, I’ve been navigating the chaos of adulting—finding an apartment, fixing my car, and sorting out health insurance. Now that I’m finally settling in, I want to chat about something many of you have been asking—why I decided to return to the U.S. after 4 ½ years as a digital nomad. I’ve traveled to amazing places and built my social media management business from my laptop, but I recently realized it was time for a change. In this episode, I’m diving into all the reasons behind my move. Whether you’re curious about the digital nomad lifestyle or considering a similar leap, this episode is full of insights! Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 126. Is the Social Media Management Industry Too Saturated in 2024? | 10 Sep 2024 | 00:10:16 | |
Today, I’m breaking down the myth that the social media management industry is too saturated—and showing you why there’s still plenty of room for YOU to stand out and succeed in 2024. Tune in to hear:
*Exciting News* Enrollment for my signature group coaching program and course, The Tropical Social Accelerator, is now open!! If you’re ready to stand out, craft a high-converting marketing strategy, and build a social media management business that lets you live life on your terms, TSA is perfect for you. Sign up now and save $200 with the code EARLYBIRD: https://shannonsegall.com/tropical-social-accelerator Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 125. Why Low Social Media Management Prices Hurt You and the Industry | 03 Sep 2024 | 00:10:37 | |
If you’ve ever felt pressured to lower your prices to land clients as a social media manager, this episode is a must-listen. Undervaluing your services might seem like a way to attract more business, but it can actually hurt your success and the social media management industry as a whole. In this episode, I share why setting low prices can lead to burnout, attract the wrong clients, and devalue the important work that social media managers do. Learn how to confidently set prices that reflect the value you offer, ensuring you build a sustainable and profitable business. Key Takeaways:
Tune in to discover how to position yourself as a top-tier social media manager and attract clients who appreciate and are willing to invest in your skills. Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 124. 2024 Pricing Guide: What to Charge for Social Media Management | 28 Aug 2024 | 00:15:35 | |
Today, we’re doing something a little different with Flashback Tuesday. I recently moved back to San Diego after 4½ years as a digital nomad, and the transition has been anything but smooth. I’m dealing with jet lag and a virus, so instead of a new episode, I’m revisiting one of our most popular ones: 'What to Charge for Social Media Management in 2024.' In this episode, I dive into how to set your rates and determine what to charge for the invaluable service you offer, helping you ensure you get the compensation you deserve. ----- Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 123. 5 Reasons You’re Not Attracting Social Media Management Clients (And How to Fix It) | 20 Aug 2024 | 00:18:46 | |
Are you struggling to fill your client roster despite all the hard work you’re putting in? In this episode, we’re uncovering the five key reasons you’re not attracting the social media management clients you want—and, more importantly, how to fix them. From building confidence and refining your messaging to leveraging your online presence and being proactive in your approach, we’re covering all the bases to help you start landing those dream clients ASAP. Other Links & Resources: Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is the ultimate group program and course for new and aspiring social media managers. Build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle. Be the first to know about the launch and snag an exclusive discount! CLICK HERE to join the waitlist.
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 122. From $400 to $1K+: How This Social Media Manager Scaled Her Business in Just One Year with Madelyn Victoria | 13 Aug 2024 | 00:34:20 | |
Today’s episode is brought to you by my signature course, The Tropical Social Accelerator—a hybrid group coaching program and course specifically designed for new and aspiring social media managers who want to build a standout brand, craft a marketing strategy that converts, and create a business that aligns with their dream lifestyle. Whether your goal is to work online while living abroad, road-trip across the country, or simply be your own boss from home, this program is for you. Join the TSA waitlist to be the first to know when we launch in August and get access to exclusive discounts available only to waitlisters. In today’s episode, I chat with my past mentoring client, Madelyn Victoria, about her journey from starting out as a social media manager to becoming a small business marketing strategist. Over the past year, Madelyn has transformed her business, scaling her pricing from $400/month to over $1k/month. We dive into the strategies that helped her grow, balance her time, and overcome early challenges. Whether you're just starting or looking to elevate your social media management business, this episode is packed with insights you won't want to miss. Connect with Madelyn: Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 121. Is The Digital Nomad Lifestyle Right For You? My Personal Take and Insights from a Social Media Manager | 07 Aug 2024 | 00:22:02 | |
If you’ve been wondering whether the digital nomad life is right for you, then this is the episode for you! After nearly five years of living as a digital nomad, I’m considering a return to the States. While I’m not certain if it will be permanent, I want to share the reasons behind this decision and how it might resonate with you if you’re at a similar crossroads. Tune in as I dive into the realities of nomadic life, the lessons I’ve learned, and why seeking stability might be the right choice for this season of my life—and possibly for yours too. Mentioned In Episode: Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is the ultimate group program and course for new and aspiring social media managers. Build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle. Be the first to know about the launch and snag an exclusive discount! CLICK HERE to join the waitlist. Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 120. Setting Realistic Social Media Expectations for Clients: Tips and Strategies | 30 Jul 2024 | 00:18:54 | |
Today’s topic was inspired by a fellow listener who is worried about meeting client expectations, especially as someone just starting her social media management business. I thought it would be the perfect time to share how I set expectations for my clients from the get-go so we're both on the same page moving forward. In this episode, I’ll take you behind the scenes of my discovery call process, showing you how I vet clients to determine if they are serious about building a community or just looking for vanity metrics. I'll also walk you through the steps I take during onboarding to ensure everything runs smoothly. Tune in now to learn practical tips and strategies to confidently manage client expectations and set the stage for successful collaborations. Mentioned In Episode: Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is the ultimate group program and course for new and aspiring social media managers. Build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle. Be the first to know about the launch and snag an exclusive discount! CLICK HERE to join the waitlist. Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 119. Unpacking Good Girl Snacks' Winning Social Media Strategy: A Marketing Case Study | 25 Jul 2024 | 00:14:06 | |
How did a simple passion for pickles evolve into the vibrant brand Hot Girl Pickles, captivating Gen Z and dominating social platforms like Instagram and TikTok? That's exactly what we're unpacking in today's episode! Join me as I dive into the journey of Leah Marcus and Yasaman Bakhtiar, co-founders of Good Girl Snacks. With no prior experience in the food and beverage industry, they have brilliantly leveraged social media to carve a niche in the crowded snack market. Today, we'll explore the five key strategies they used to not only build a community that adores their brand but also keeps them excited for every new release. Tune in now! Mentioned in Today's Episode: Grab my SMM Notion Template - use code PODCAST for $10 OFF ----------------------- Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is the ultimate group program and course for new and aspiring social media managers. Build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle. Be the first to know about the launch and snag an exclusive discount! CLICK HERE to join the waitlist. ----------------------------------------------------- Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 118. Building a Brag-Worthy Brand On Social Media: Tips from Michelle Wintersteen of MKW Creative Co. | 16 Jul 2024 | 00:47:26 | |
Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is my hybrid group program and course designed to help new and aspiring social media managers build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle. Be the first to know about the launch and snag an exclusive discount! CLICK HERE to join the waitlist. ---------------------------------------------- Today’s episode is all about building a brag-worthy brand. If you’ve ever wondered how to craft a brand that stands out and truly resonates with your audience, then this episode is for you. I got the chance to chat with Michelle Wintersteen, the Brand Designer & Creative Director behind MKW Creative Co., a San Diego-based agency known for creating stunning and impactful brands. Starting her business in 2014, Michelle's journey took her from solo-preneur and digital nomad to running a successful agency. With over 50 countries visited and 300 brands designed, she brings a bold, art historical, and worldly aesthetic to her work. Michelle also hosts the Kiss My Aesthetic Podcast, sharing branding, marketing, and entrepreneurship advice. In our conversation, we dive into Michelle's top tips for building a brag-worthy brand, from creating a strong visual identity to leveraging social media marketing. Connect With Michelle
Shannon's Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 117. How to Create Content Pillars in Your Social Media Strategy | 09 Jul 2024 | 00:14:58 | |
Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is the ultimate group program and course for new and aspiring social media managers. Build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle. Be the first to know about the launch and snag an exclusive discount! CLICK HERE to join the waitlist. ----------------------------------------------------- Ever heard the terms “content pillars,” “content buckets,” or “content themes” and wondered what the heck they actually mean? If so, this episode is for you! I’m breaking down these essential concepts to help you create a solid content strategy that actually works. You’ll learn how to streamline your content creation process, make sure everything you post serves a purpose, aligns with your goals, and truly resonates with your ideal audience. Whether you’re just starting out or ready to refine your strategy, this episode will give you the tools you need to build effective content pillars for your social media plan. Tune in to discover:
Links & Resources:
Let’s Connect! Exclusive Discounts
If you loved today’s episode, it would mean so much if you could take a moment to rate, review, or follow the podcast—it’s the best way to support the show and helps me keep bringing you more value-packed episodes! 💛 Thank you for being part of The Tropical Social Community! XO, Shan | |||
| 116. Build a Brand That Attracts Social Media Management Clients, Not Peers with Sam Schmidt | 02 Jul 2024 | 00:38:49 | |
Today’s episode is all about building your brand for clients, not peers. If your brand resonates more with fellow social media managers than with your ideal clients, this episode is for you. I chatted with Sam from SamSchmidtSocial, a social media manager and mentor who turned her passion for social media into a multi-six-figure business. Formerly a high school history teacher, Sam now mentors aspiring and scaling social media managers. Sam shares strategies for crafting a brand that speaks directly to clients, as well as her journey from a “safe” career job to a successful freelancer, highlighting how her multi-passionate approach shaped her brand. Connect With Sam: Shannon's Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 115. Step-by-Step: How I Create a $1K Social Media Strategy | 25 Jun 2024 | 00:12:28 | |
In today’s episode, we’re breaking down what goes into a $1K social media strategy, part of my Kona Package. This VIP service is perfect for service providers who want a custom strategy they can implement themselves, rather than outsourcing their social media. Whether you're a social media manager or a business owner, this episode will provide you with valuable insights for creating a solid and sustainable social media strategy. Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 114. $200 to $2000: From Side Hustle to Full-Time Social Media Manager with Jade McNeil | 18 Jun 2024 | 00:42:26 | |
Today’s guest, Jade McNeil, is a social media strategist who helps businesses create compelling Instagram content that attracts leads and clients, even with a smaller audience. Jade shares her journey from managing social media as a side hustle alongside a full-time job to scaling it into a thriving business. She discusses her early client attraction strategies, evolving her pricing from $200 to $2000 and beyond, and the challenges of balancing her full-time job while growing her business. Whether you're looking to start a side hustle or navigating your full-time job while starting a social media management business, this episode is for you. --- Connect With Jade: --- Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Other Links & Resources:
If you enjoyed today's episode, could you please take a moment to rate and review this podcast or follow? It is truly the number one way to support the show, and I'd so appreciate it! Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 113. Prevent Burnout & Streamline Your Business with Jess Haney | 11 Jun 2024 | 00:48:54 | |
In today's episode, I chat with Jess Haney, a copywriter and creator of The One Client Method™. Jess transformed her chaotic business model into a streamlined approach, focusing on one client at a time and completing projects in 1-2 weeks. She shares practical strategies for social media managers to restructure workloads, set boundaries, and craft compelling copy. Tune in to learn how to reduce overwhelm and create a more sustainable social media business! --- Connect With Jess: The One Client Method™ Waitlist Put Down The Matches Podcast --- Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 112. Integrating YouTube into Your Social Media Strategy with Jamar Diggs | 28 May 2024 | 00:47:17 | |
In today's episode, I had the pleasure of interviewing Jamar Diggs, a YouTube Consultant and Strategist for experts and brands. Jamar helps visionary leaders create low-lift marketing strategies across all their platforms, allowing them to focus on the work they love and limit marketing to just 10% of their CEO activities. Join us as Jamar shares his expertise on how to integrate YouTube into your social media strategy. He provides practical tips and strategies to help you make the most of YouTube, streamline your marketing efforts, and enhance your brand’s online presence. I’m excited for you to hear today’s interview, so without further ado, let’s dive in! Connect With Jamar:
Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 111. Easily Get Client Content Approved On Time | New Social Media Manager Notion Template! | 22 May 2024 | 00:10:51 | |
Today, I'm sharing my process for easily getting client content approved on time. As a social media manager, I understand how overwhelming it can be to juggle client needs and business demands. After years of testing countless project management tools, I've perfected a system that truly works. Tune in to learn about my exact process and discover how you can organize and streamline your social media management business using my brand new Notion Template. Plus, get $10 off the template with the code "PODCAST" as a thank you for being a loyal listener. Resource Mentioned In Episode: Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 110. How To Elevate Your Client Experience As A Social Media Manager | 07 May 2024 | 00:14:25 | |
Have you ever heard the advice to "Charge what you're worth"? It sounds good in theory, but what happens when your client experience doesn't align with the price tag? It can lead to challenges in attracting and retaining clients. In this episode, the inspiration came from my own experience with a service provider who overpromised and underdelivered. Feeling undervalued and frustrated, I realized I could've invested my money more wisely – like a trip to Bali for a better experience at a similar price. But rather than dwell on the disappointment, I turned it into a learning opportunity. Join me today as I reveal how I've upgraded my backend systems and processes to ensure my clients never endure the same frustration. Let's dive in! Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 109. Why 90% of Podcasters Fail | 30 Apr 2024 | 00:18:37 | |
In a world flooded with over 4 million podcasts, it's easy to feel overwhelmed and think you can't compete. But here's the reality: less than 10% of those podcasts make it past the 10-episode mark. So, what separates the successes from the failures? Press play to find out!
Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 108. Social Media Is Fake: What I Struggle With As A Digital Nomad | 24 Apr 2024 | 00:23:09 | |
Is social media fake, or is it just curated? In today's episode, I'll share my thoughts on this trend. Plus, I'll get real about some of the challenges I've been struggling with as a digital nomad lately. Mentioned In Episode: Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 107. Prioritize Your Brand To Grow Your Business with Kelsey McCormick of Coming Up Roses | 16 Apr 2024 | 00:42:51 | |
Today, we're joined by Kelsey McCormick, a self-proclaimed Squiggly Creative™ and the founder of Coming Up Roses. Kelsey shares her journey from working with high-profile clients in the music industry to nurturing her own creative studio. Despite growing it into a multi-six-figure business, she eventually shut it down, pivoting to become a brand leader and mentor for creatives worldwide. Tune in to hear Kelsey's unique approach to "watering your brand garden first" and aligning your personal brand with your business goals. Connect with Kelsey:
Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Links & Resources:
Let’s Connect! Exclusive Discounts
If you loved today’s episode, it would mean so much if you could take a moment to rate, review, or follow the podcast—it’s the best way to support the show and helps me keep bringing you more value-packed episodes! 💛 Thank you for being part of The Tropical Social Community! XO, Shan | |||
| 106. Why You Should Create Long-Form Content for SEO with Molly Ho | 09 Apr 2024 | 00:25:03 | |
Today, I had the pleasure of interviewing Molly Ho, a marketing strategist and manager for service providers, course creators, coaches, and educators. She helps business owners streamline their marketing so they can focus on doing what they do best. We dive into why you should be utilizing long-term marketing, how to find a platform suitable for you, & the key elements that make long-form content successful in terms of SEO. Trust me, this episode is packed with invaluable insights to help take your marketing game to the next level! Connect with Molly: Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 105. Becoming A Better Marketer: Leveraging Sales Psychology with Monique Harding | 02 Apr 2024 | 00:34:11 | |
Today, I had the pleasure of interviewing Monique, an Online Business Coach and Therapist who blends self-exploration with informed, personalized strategies to help service-based business owners consistently scale to high-revenue months. If you're looking to take your strategies to the next level, this is the episode for you! We dive into all things sales psychology, crafting an effective message, and building trust with your audience. Press play now! Connect with Monique: Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 104. Building Thriving Communities On Social Media with Katie Campbell | 26 Mar 2024 | 00:33:56 | |
I'm thrilled to introduce you to today's guest, Katie - a social media and content strategist and the founder of Katie Creative Co, a social media studio dedicated to helping female-owned brands build thriving communities on social media. In this episode, we delve deep into Katie's insights on building a thriving community on social media, the key factors that distinguish accounts with strong communities vs those that don't, as well as how she creates content for her own clients. Trust me, you're going to want a notebook for this episode! Connect with Katie: Shan's Links & Resources:
Let’s Connect! Exclusive Discounts
If you loved today’s episode, it would mean so much if you could take a moment to rate, review, or follow the podcast—it’s the best way to support the show and helps me keep bringing you more value-packed episodes! 💛 Thank you for being part of The Tropical Social Community! XO, Shan | |||
| 103. Community Over Followers: Why Your Following Doesn't ACTUALLY Matter | 19 Mar 2024 | 00:09:39 | |
Just because someone has a lot of followers, doesn't mean they have a community. Yup, I said it. Truth is, success in social media goes far beyond just chasing vanity metrics. Simply having followers doesn't guarantee sales. That's why, in today's episode, we're chatting about all things building a genuine community around your brand, not just amassing a following. Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 102. How To Get Over The Cringe Of Showing Up On Video | 12 Mar 2024 | 00:08:59 | |
In today's episode, we're tackling a common hurdle for social media managers and creators: the fear of judgment and the dread of being perceived as 'cringe' online. If you've ever hesitated to hit record due to self-consciousness or worried about how your content will be received by peers, family, or coworkers, you're not alone. I've been there too, and I understand the struggle. That's why in today's episode, I'm going to share with you some tips that have helped me overcome this fear of being “cringe” so that you can confidently show up online and grow your business. Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 101. You Are Your Niche: Tips for Monetizing Your Personal Brand & Landing Brand Partnerships with Kahlea Wade | 05 Mar 2024 | 00:52:49 | |
Today, I had the pleasure of interviewing Kahlea Wade, the Founder of Alora Society, a talent agency for creators and entrepreneurs leveraging brand partnerships, as well as a Marketing Consultant for business owners scaling their personal brands. Kahlea is a leading voice in influencer marketing and the creator economy and has been featured in outlets such as Forbes, Fox News, and The Today Show. During the interview, Kahlea shares how she strategically built her personal brand to secure partnerships, the importance of owning your niche, the qualities brands prioritize when looking to partner with creators in 2024, and much more! Connect with Kahlea:
Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 100. Lessons I've Learned From 100 Podcast Episodes + Giveaway! | 27 Feb 2024 | 00:16:36 | |
We've officially hit 100 Episodes! Thank you for tuning in each week, supporting the show, and helping to cultivate this remarkable podcast community! It's truly surreal to reflect on how this journey began - from those early mornings, enduring the corporate commute, with marketing podcasts as my way to cope, to now, celebrating this significant milestone with you all. In this episode, I'm sharing the valuable lessons I've learned along the way. Whether you're considering starting your own podcast or simply curious about the world of content creation, I hope this episode serves as a source of inspiration and encouragement. Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 99. Safety Tips For Solo Female Travelers | 20 Feb 2024 | 00:28:31 | |
Solo travel has been an absolute game-changer for me. It's truly changed the entire trajectory of my life but with that said there are precautions I took and lessons I’ve learned along the way. And so while I certainly don't want to deter anyone from solo travel – because honestly, it's one of the best decisions you can make – I do want to share some insights & safety tips to help fellow female travelers feel more confident and prepared. So without further ado let’s dive into today’s episode! Resources Mentioned In Episode: Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 98. Why You Should Solo Travel In Your Twenties | 13 Feb 2024 | 00:14:25 | |
Solo traveling completely changed my life trajectory. I believe it's an experience every person in their twenties should have at least once. Why? Well, your twenties are those formative years where you're figuring out who you are, what you want to be, and what truly lights you up. Plus, you often have fewer responsibilities, making it the perfect time to step out of your comfort zone and explore the world on your own terms. In today’s episode, I share 3 reasons why you should experience solo traveling at least once in your life, along with the key takeaways I've gathered from solo traveling and being a digital nomad for over 3 years. Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 97. 3 Ways To Increase Your Engagement On Instagram In 2024 | 07 Feb 2024 | 00:15:28 | |
Today, we're diving into a topic that's on the minds of every social media manager and business owner on social: how to boost engagement on Instagram in 2024. Now, we all know that reach and engagement are not what they used to be just a few years ago, but that’s not to say you can’t still build an engaged community on Instagram. While the landscape may be a bit different, with more features, you can still attract followers who genuinely connect with your brand and eagerly interact with your content. So, with that said, here are 3 ways that you can increase your authentic engagement on Instagram and thus build your community!
Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 96. Why Personal Branding Matters on Social Media | 30 Jan 2024 | 00:13:13 | |
In the day and age where faceless Instagram accounts and reselling courses are all the rage, I wanted to take a moment to peel back the layers of this trend and shed light on why, in reality, it's more smoke than fire. Sure, the allure of anonymity and “quick-profit” courses may seem enticing, but let's face it – they lack the essential elements that truly make up a brand - authenticity, connection, and relatability. Without these crucial components, what you have is not a brand, but merely a presence on social media. So how can you craft a personal brand, one that resonates and prompts people to choose YOU over anybody else? Well, that's exactly what we're diving into on today’s episode. Press play now! Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 95. What To Charge For Social Media Management In 2024 | 23 Jan 2024 | 00:14:36 | |
In today’s market, where a staggering 78% of consumers make their purchasing decisions on social media, businesses can no longer afford to be wallflowers. Social media isn't merely a platform to be on for the sake of it; it plays a significant role in raising brand awareness and fostering customer loyalty. As social media managers, while our jobs may not involve saving lives, we do possess the power to breathe life into brands and humanize them. So, how do you price that? Well, that’s precisely what we're covering in today’s episode, so you can appropriately charge for the value you bring to the table. Episodes Mentioned: Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 94. How To Set + Achieve Your Freelance Income Goals In 2024 | 16 Jan 2024 | 00:14:25 | |
You know how January hits, and everyone's all about setting goals and resolutions? It's everywhere on social media. But let's get real – setting goals just because it's January or it's trendy might not lead to your success. So, in today's episode, we're going to have a candid chat about goal-setting, ensuring you're on the right track to conquer your freelance goals in 2024. Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 93. Life and Biz Update: How I’ve Navigated Moving To Australia Solo + Lessons I've learned | 12 Dec 2023 | 00:23:01 | |
Get ready for the final episode of Season 2! As I prepare to unwind and indulge in some much-needed R&R for the holidays, I'm excited to share that Season 3 will make its debut in January 2024, featuring even more value-packed content and incredible guest experts. That being said, I wanted to end this season with a laid-back, coffee chat with a friend-style episode. Today’s episode is all about keeping it real, sharing with you a behind-the-scenes look into my life and business. Join me as I share my experience of moving to Australia solo, and reflect on the valuable lessons I've learned along the way. So, get cozy, grab your beverage of choice, and let's dive in! Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 92. The #1 Thing That Will Grow Your Business | 05 Dec 2023 | 00:17:49 | |
Today, we're diving into the number one thing you can do to grow your social media management business—whether you're just starting out or even a seasoned pro. Trust me when I say that this is THE thing that has been a game-changer for my own business and its one of the reasons why I wanted to move to Australia. Want to find out what it is? Press play now! Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||