Explore every episode of the podcast Tropical Social Podcast | Social Media Management & Strategy
| Title | Pub. Date | Duration | |
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| 124. 2024 Pricing Guide: What to Charge for Social Media Management | 28 Aug 2024 | 00:15:35 | |
Today, we’re doing something a little different with Flashback Tuesday. I recently moved back to San Diego after 4½ years as a digital nomad, and the transition has been anything but smooth. I’m dealing with jet lag and a virus, so instead of a new episode, I’m revisiting one of our most popular ones: 'What to Charge for Social Media Management in 2024.' In this episode, I dive into how to set your rates and determine what to charge for the invaluable service you offer, helping you ensure you get the compensation you deserve. ----- Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 123. 5 Reasons You’re Not Attracting Social Media Management Clients (And How to Fix It) | 20 Aug 2024 | 00:18:46 | |
Are you struggling to fill your client roster despite all the hard work you’re putting in? In this episode, we’re uncovering the five key reasons you’re not attracting the social media management clients you want—and, more importantly, how to fix them. From building confidence and refining your messaging to leveraging your online presence and being proactive in your approach, we’re covering all the bases to help you start landing those dream clients ASAP. Other Links & Resources: Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is the ultimate group program and course for new and aspiring social media managers. Build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle. Be the first to know about the launch and snag an exclusive discount! CLICK HERE to join the waitlist.
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 114. $200 to $2000: From Side Hustle to Full-Time Social Media Manager with Jade McNeil | 18 Jun 2024 | 00:42:26 | |
Today’s guest, Jade McNeil, is a social media strategist who helps businesses create compelling Instagram content that attracts leads and clients, even with a smaller audience. Jade shares her journey from managing social media as a side hustle alongside a full-time job to scaling it into a thriving business. She discusses her early client attraction strategies, evolving her pricing from $200 to $2000 and beyond, and the challenges of balancing her full-time job while growing her business. Whether you're looking to start a side hustle or navigating your full-time job while starting a social media management business, this episode is for you. --- Connect With Jade: --- Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Other Links & Resources:
If you enjoyed today's episode, could you please take a moment to rate and review this podcast or follow? It is truly the number one way to support the show, and I'd so appreciate it! Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 25. Instagram Reel Ideas For Social Media Managers | 14 Jun 2022 | 00:20:26 | |
Don't want to point or dance on Instagram reels? Yup, I know the feeling. The truth is, pointing and dancing isn't everyone’s cup of tea... which is why, in this episode I breakdown 10 alternative reel ideas that you can do as a social media manager (that don't involve pointing or dancing) that will help you grow your instagram visibility, get in front of your ideal clients, & build a connection with them. I dive into the basics behind using reels, why they are important, & how you can build an Instagram reel strategy that is intentional. You'll walk away from this episode with a TON of reel ideas that you can implement into your own business, brainstorm off of, & start creating from today.
Enjoy the episode? I'd love it if you could....
Links & Resources:
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| 24. Why Getting Cheated On Made Me A Better Business Woman | 07 Jun 2022 | 00:17:42 | |
Today's episode of The Tropical Social Podcast is a bit different than my usual episodes. I got the idea for this episode after coming across a wedding creative's Instagram story where she announced her boyfriend had cheated on her. It brought back a lot of emotions and it made me reflect on my own heartbreak experience & how it led me to where I am today. In this episode, you'll discover...
Enjoy the episode? I'd love it if you could....
Links & Resources:
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| 23. Struggle To Show Up On Video? Tips For Building Confidence On Camera | 31 May 2022 | 00:17:32 | |
Video has become a non- negotiable if you want to stand out on Instagram & connect with your ideal audience. With Instagram CEO’s announcement that they are no longer just a photo sharing app, video content has become a huge focus. So what does that mean for you? Yup, you guessed it you need to get comfortable showing up on camera + creating video content as it's not going away anytime soon. Now, if the thought of showing up on camera or creating videos consistently on Instagram scares the heck out of you, don’t worry because in this episode I'm going to share some actionable tips to help you build your confidence so that you can fully embrace showing up on video. Enjoy the episode? I'd love it if you could....
Links & Resources:
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| 22. How To Grow An Instagram Account From Scratch | 24 May 2022 | 00:18:31 | |
If you are someone who is ready to jump on the instagram train or even revive an Instagram account that doesn’t seem to be growing, then this is the episode for you! I breakdown my own tips and strategies that I would do if I were to grow my instagram account completely from scratch all over again. So, if you’re ready to kickstart your instagram growth and take your following from 0 to actually having a thriving community, then press play on today's episode. Enjoy the episode? I'd love it if you could....
Links & Resources:
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| 21. Want To Start A Social Media Management Agency? Listen Here With Kelci Douglas | 17 May 2022 | 00:53:59 | |
Ready to go from daydreaming about starting a social media management agency to actually having one? In this episode, I interview Kelci Douglas. She's the founder of Sherose, a marketing agency that helps female entrepreneurs build the life and business of their dreams with a strategy backed foundation and intentional marketing methods.
Kelci shares with us:
Connect with Kelci:
Other Links & Resources:
Enjoy today's episode? I'd love it if you could....
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| 20. My Process For Batch Creating Content On Instagram | 10 May 2022 | 00:18:26 | |
Have you ever wondered what the secret is behind every big social media account out there who seems be consistently churning out valuable content week after week? Well, the secret is out its content batching. Instead of spending hours per week trying to find the perfect photo, come up with a witty caption on the fly, or frantically record a reel at the last possible second - you can instead plan out + batch your Instagram content in advance. Batch creating your content in advance is going to save you heaps of time, help you stay consistent on the platform, & also be way more productive. So girl, if you're ready to learn how I plan, batch, and create all my instagram content, then keep on listening. Enjoy today's episode? I'd love it if you could....
Links & Resources:
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| 19. Social Media Management Tools I Use To Run My Business | 03 May 2022 | 00:19:11 | |
Wondering what tools to use to run your own Social Media Management business? In this episode, I go over the tools I use for my own business from branding tools, to project management, & even content creation. These tools allow me to free up time, streamline my client onboarding process, & up-level my client experience.
Tools I Mention In This Episode:
Other Links & Resources:
Enjoy today's episode? I'd love it if you could....
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| 18. How To Price Your Services As A Social Media Manager | 26 Apr 2022 | 00:17:11 | |
As an early-stage social media manager, it can seem overwhelming to go ahead and price your services. I know this was actually one of my biggest concerns when I started my business, and it's one of the top questions I get asked by my own students. Which is why, in this episode I breakdown:
Enjoy today's episode? I'd love it if you could....
Links & Resources:
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| 17. Creating A Timeless Brand That Sets You Apart + Attracts Dream Clients with Diana Jakubcova | 19 Apr 2022 | 00:46:32 | |
Diana is the founder + creative director of Deeply Rooted Studio where she helps female industry leaders build out of the ordinary brands. She specializes in helping her clients build personality infused brands that will set them apart, attract dream clients, & be timeless.
In this episode we cover:
Connect with Diana:
Links & Resources:
Enjoy today's episode? I'd love it if you could....
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| 16. Stuck On What To Post? Tips For Endless Content Ideas | 12 Apr 2022 | 00:13:51 | |
Have you ever struggled with what the heck to post on social media?Yup, I think we’ve all been there! The truth is, you need a content strategy + plan in place so that you know exactly what to post, you stay consistent, & you don't end up on a never ending content creation hamster wheel. Tune into today's episode, where I share with you my own tips for coming up with endless content ideas, how to repurpose past content, as well as understand what type of content pieces your ideal client will resonate with.
Thank you so much for listening! If you enjoyed this episode, I'd so grateful if you would share it on your IG stories & leave a review on Apple Podcasts. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle.
Links & Resources: FREEBIE! Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Want To Work Together? Click here! Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription | |||
| 113. Prevent Burnout & Streamline Your Business with Jess Haney | 11 Jun 2024 | 00:48:54 | |
In today's episode, I chat with Jess Haney, a copywriter and creator of The One Client Method™. Jess transformed her chaotic business model into a streamlined approach, focusing on one client at a time and completing projects in 1-2 weeks. She shares practical strategies for social media managers to restructure workloads, set boundaries, and craft compelling copy. Tune in to learn how to reduce overwhelm and create a more sustainable social media business! --- Connect With Jess: The One Client Method™ Waitlist Put Down The Matches Podcast --- Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 15. Taking The Leap From Corporate To Full-Time Freelancer with Crosby Melendi | 05 Apr 2022 | 00:41:14 | |
Podcast guest, Crosby Melendi, a location-independent traveler, coach, content creator + freelancer, joins me in this episode to talk all about taking the leap from corporate to full-time freelancer. Crosby gives a ton of insight on what its like to work remotely, live the digital nomad lifestyle, & shares tips on how you can get started & live this lifestyle for yourself.
In this episode you'll discover...
Thank you so much for listening! If you enjoyed this episode, I'd be so grateful if you would share it on your IG stories, tag myself and Crosby, & leave a review. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle.
Connect with Crosby:
Links & Resources: Freebie: Kickstart Your Social Media Management Business Join The Social With Shan Community HERE Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription | |||
| 14. So You Want To Quit Your 9-5? Tips To Go Full-Time With Your Business | 29 Mar 2022 | 00:18:35 | |
I know how scary it is to take the leap, quit your 9-5, & go full time with your business. It’s equally as exciting as it is terrifying, and coming from someone who quit her corporate job almost 3 years ago now, there are definitely things I wish I had known or even considered before I took that leap and handed in my own notice. In today’s episode, I share my top tips + advice before you go full-time with your own business so that you can quit your job with a lot more confidence and truly make 2022 the best year yet.
In this episode, you'll discover...
Thank you so much for listening! If you enjoyed this episode, I'd so grateful if you would share it on your IG stories & leave a review. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle.
Links & Resources: FREEBIE! Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription | |||
| 13. How To Make Friends As A Digital Nomad with Max Pankow | 22 Mar 2022 | 00:48:55 | |
The 'Digital Nomad' lifestyle has become more and more popular over the last decade. It has given nomads from around the globe the chance to be their own boss, work from anywhere, & to have that freedom over their lives. With so many solo travelers coming to expereince this lifestyle for themselves, a big question that often gets asked is: "How do I find friends & build a community?" So today, I'm bringing my best friend, Max Pankow, onto the podcast. Max knows this lifestyle all too well, and has been a digital nomad since 2016. As one of my closest friends in Bali, I knew she would be perfect for today's episode. She is one of the most multi-passionate people I know, incredibly bubbly, & is amazing at networking + making friends with others. In this episode, you'll discover...
Thank you so much for listening! If you enjoyed this episode, I'd be so grateful if you would share it on your IG stories, tag myself and Max, & leave a review. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle.
Connect with Max on IG: https://www.instagram.com/maxpankow/
Links & Resources: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription | |||
| 12. Fostering Community Online Over Competition | 16 Mar 2022 | 00:19:37 | |
We’ve all heard the phrase community over competition. Today, I'm diving into what that term really means, what the difference is between the two, & why viewing everyone around you as competition will undeniably hurt your business in the long run. Starting and scaling your own social media management business can get SO lonely, which is exactly why fostering a community instead of focusing on "competition" is so important. So lovely, if you're ready to build a loyal community online, have a support system in place as you grow + scale your business, & truly ditch that feeling of comparison & competition...then you’re going to love today's episode! Thank you so much for listening! If you enjoyed this episode, I'd so grateful if you would share it on your IG stories & leave a review. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle.
Links & Resources: FREEBIE! Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription | |||
| 11. From Pinterest Marketing To Wine Marketing: How Claudia Gebhardt Niched Down | 08 Mar 2022 | 00:37:22 | |
Today's guest speaker, Claudia Gebhardt, has chosen a pretty unique niche for herself. She went from pinterest marketing to then niching down to wine marketing - aka she works specifcally with wine brands/businesses and helps market themselves online. In this episode you'll discover:
Connect With Claudia:
Other Resources & Links: Free Guide: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription Thanks for listening! If you enjoyed this episode, I'd so grateful if you would share it on your IG stories (tag myself + Claudia) & leave a review. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle. | |||
| 10. 5 Things To Do When Business Is Slow | 01 Mar 2022 | 00:21:57 | |
We all experience slow seasons within our business and instead of viewing them as this super negative thing or freaking out, this episode is all about helping you change your perspective & instead view them in a more positive light. Today, I'm giving you my top 5 things to do when business is slow and you aren't seeing those leads or clients coming through the door. So instead of throwing in the towel or feeling discouraged, tune into this weeks episode! Resources & Links: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription
Thank you so much for listening! If you enjoyed this episode, I'd so grateful if you would share it on your IG stories & leave a review. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle.
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| 9. How to Create a Social Media Strategy Step by Step | 22 Feb 2022 | 00:14:43 | |
Creating a social media strategy can seem pretty intimidating especially when you are in the early stages of your social media management business. That's why in today's episode we will dive into:
Thank you so much for listening! If you enjoyed this episode, I'd so grateful if you would share it on your IG stories & leave a review. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle.
Links & Resources: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription
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| 8. How To Say No In Business | 15 Feb 2022 | 00:17:47 | |
If you are a notorious people pleaser like I am, saying no can be extremly hard to do both in your personal life & in business. It can be super tempting to want to say yes to every inquiry, yes to every email, & yes to every opportunity that comes through the door. But, the truth is by being the "yes woman" all the time it can actually hurt your business and it can lead to resentment for your clients, be completely stretched thin, & it can ultimately lead to burn out.
So today's episode is all about helping you...
So keep on listening and let’s tackle this scary word of no, together.
Resources & Links: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription
Thank you so much for listening! If you enjoyed this episode, I'd so grateful if you would share it on your IG stories & leave a review. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle.
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| 7. Seven Ways To Increase Your Brand Visibility Online | 08 Feb 2022 | 00:13:54 | |
In today's episode, I share with you 7 different ways that you can start increasing your brand visibility online. Inside the episode I breakdown..
Resources & Links: Free Guide: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription
Thank you so much for listening! If you enjoyed this episode, I'd so grateful if you would share it on your IG stories & leave a review. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle. | |||
| 6. How To Turn Your Followers Into Paying Clients | 01 Feb 2022 | 00:16:53 | |
Wondering how to turn your followers into paying social media management clients? In this episode, I break down my own tips + strategies on how I've attracted, nurtured, & converted my followers into customers. Press play now to start listening to the episode!
Resources & Links: Get 50% off your Flodesk Subscription HERE. Free Guide: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription
Thank you so much for listening! If you enjoyed this episode, I'd so grateful if you would share it on your IG stories & leave a review. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle. | |||
| 5. Why Build A Brand, Not Just A Business | 25 Jan 2022 | 00:15:52 | |
In today's episode, I'm going to be talking all about why you need to start building a brand and not just a business. In the online space "branding yourself" has become a pretty big buzz word, but the truth is not a lot of people actually know the difference between building a brand vs just building a business and that's exactly where they are falling short. So, to help you avoid this same mistake, you'll hear my top tips for building your own brand - one that is strong, intentional, & helps you stand out from the masses.
Resources & Links: Free Guide: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription
Thank you so much for listening! If you enjoyed this episode, I'd so grateful if you would share it on your IG stories & leave a review. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle. | |||
| 4. Social Media Marketing For High Profile Clients With Kellie Daniel | 18 Jan 2022 | 00:45:11 | |
When it comes to being a social media manager, there are so many different avenues you can take, skills you can offer, & various industries + brands you can choose to work with. In today's episode, I chat with Kellie Daniel, who has chosen a pretty unique niche for herself. She’s the founder of Second Act Media, where she specializes in helping celebrities & high profile brands elevate their presence online.
In this episode, we cover...
Connect With Kellie Daniel:
Other Resources & Links: Free Guide: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription Tropical Social Shownotes: https://shannonsegall.com/social-media-marketing-for-high-profile-clients-with-kellie-daniel/
Thanks for listening! If you enjoyed this episode, I'd so grateful if you would share it on your IG stories (tag myself + kellie) & leave a review. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle. | |||
| 3. Tips From a Digital Nomad: What It's Really Like to Work Online + Travel | 10 Jan 2022 | 00:21:44 | |
Today, people are becoming more and more familiar with the term 'Digital Nomad.' If there is anything that I have learned from the digital nomad lifestyle, there's a big difference between reading about it online and seeing all the glamorous Instagram posts versus actually experiencing it yourself. In this episode, I am going to essentially peel back the curtain and share with you what it's like to work online and travel or live in a different country. I will also be sharing my top tips for preparing and getting the most out of your experience as a digital nomad. In this episode, you'll discover...
Thank you so much for listening. If you enjoyed this podcast, I would so appreciate it if you would leave a review on Apple Podcasts. If you would like to show your support, please feel free to share any episodes with friends, family, or via your social media.
Resources and links: Free Guide: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE The Tropical Social Shownotes: https://shannonsegall.com/tips-from-a-digital-nomad-what-its-really-like-to-work-online-travel/ Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription | |||
| 2. How To Stand Out As A New Social Media Manager | 10 Jan 2022 | 00:11:50 | |
You're in the early stages of your social media management business, you've started to put yourself out there online, but you're starting to think, how in the world do I stand out in such a saturated market? This industry is getting noisier, especially as a lot of people are turning their attention towards remote work. There are quite a few ways to stand out and grab the attention of your ideal client, so in today's episode, I'm going to share with you my top tips to help you stand out from the sea of others and ultimately get in front of those dream clients. In this episode, you'll discover...
Thank you so much for listening. If you enjoyed this podcast, I would appreciate it if you would leave a review on Apple Podcasts. If you would like to show your support, please feel free to share any episodes with friends, family, or via your social media. Resources and links: Free Guide: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE The Tropical Social Shownotes: https://shannonsegall.com/how-to-stand-out-as-a-new-social-media-manager/ Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription
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| 1. My Story: The Eat Pray Love Approach To Living The Laptop Lifestyle | 10 Jan 2022 | 00:19:49 | |
Welcome to the very first episode of the Tropical Social Podcast! I am recording this episode from my studio in tropical Bali. This full-circle moment reminds me that I truly live the lifestyle I used to dream about, and this all came about after I took the whole 'Eat, Pray, Love' approach to my life. I thought I would take this first episode to tell you how I went from being absolutely miserable in my corporate job to getting to where I am today. Tune in to this episode to hear the ups, downs, and everything in between of my journey so far. In this episode, you'll discover...
Thank you so much for listening. If you enjoyed this podcast, I would appreciate it if you would leave a review on Apple Podcasts. If you would like to show your support, please feel free to share any episodes with friends, family, or via your social media.
Resources and links: Free Guide: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Tropical Social Shownotes: https://shannonsegall.com/my-story-the-eat-pray-love-approach-to-living-the-laptop-lifestyle/ Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription
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| Welcome to the Tropical Social Podcast | 26 Nov 2021 | 00:01:33 | |
| 112. Integrating YouTube into Your Social Media Strategy with Jamar Diggs | 28 May 2024 | 00:47:17 | |
In today's episode, I had the pleasure of interviewing Jamar Diggs, a YouTube Consultant and Strategist for experts and brands. Jamar helps visionary leaders create low-lift marketing strategies across all their platforms, allowing them to focus on the work they love and limit marketing to just 10% of their CEO activities. Join us as Jamar shares his expertise on how to integrate YouTube into your social media strategy. He provides practical tips and strategies to help you make the most of YouTube, streamline your marketing efforts, and enhance your brand’s online presence. I’m excited for you to hear today’s interview, so without further ado, let’s dive in! Connect With Jamar:
Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 111. Easily Get Client Content Approved On Time | New Social Media Manager Notion Template! | 22 May 2024 | 00:10:51 | |
Today, I'm sharing my process for easily getting client content approved on time. As a social media manager, I understand how overwhelming it can be to juggle client needs and business demands. After years of testing countless project management tools, I've perfected a system that truly works. Tune in to learn about my exact process and discover how you can organize and streamline your social media management business using my brand new Notion Template. Plus, get $10 off the template with the code "PODCAST" as a thank you for being a loyal listener. Resource Mentioned In Episode: Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 110. How To Elevate Your Client Experience As A Social Media Manager | 07 May 2024 | 00:14:25 | |
Have you ever heard the advice to "Charge what you're worth"? It sounds good in theory, but what happens when your client experience doesn't align with the price tag? It can lead to challenges in attracting and retaining clients. In this episode, the inspiration came from my own experience with a service provider who overpromised and underdelivered. Feeling undervalued and frustrated, I realized I could've invested my money more wisely – like a trip to Bali for a better experience at a similar price. But rather than dwell on the disappointment, I turned it into a learning opportunity. Join me today as I reveal how I've upgraded my backend systems and processes to ensure my clients never endure the same frustration. Let's dive in! Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 109. Why 90% of Podcasters Fail | 30 Apr 2024 | 00:18:37 | |
In a world flooded with over 4 million podcasts, it's easy to feel overwhelmed and think you can't compete. But here's the reality: less than 10% of those podcasts make it past the 10-episode mark. So, what separates the successes from the failures? Press play to find out!
Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 108. Social Media Is Fake: What I Struggle With As A Digital Nomad | 24 Apr 2024 | 00:23:09 | |
Is social media fake, or is it just curated? In today's episode, I'll share my thoughts on this trend. Plus, I'll get real about some of the challenges I've been struggling with as a digital nomad lately. Mentioned In Episode: Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 107. Prioritize Your Brand To Grow Your Business with Kelsey McCormick of Coming Up Roses | 16 Apr 2024 | 00:42:51 | |
Today, we're joined by Kelsey McCormick, a self-proclaimed Squiggly Creative™ and the founder of Coming Up Roses. Kelsey shares her journey from working with high-profile clients in the music industry to nurturing her own creative studio. Despite growing it into a multi-six-figure business, she eventually shut it down, pivoting to become a brand leader and mentor for creatives worldwide. Tune in to hear Kelsey's unique approach to "watering your brand garden first" and aligning your personal brand with your business goals. Connect with Kelsey:
Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Links & Resources:
Let’s Connect! Exclusive Discounts
If you loved today’s episode, it would mean so much if you could take a moment to rate, review, or follow the podcast—it’s the best way to support the show and helps me keep bringing you more value-packed episodes! 💛 Thank you for being part of The Tropical Social Community! XO, Shan | |||
| 106. Why You Should Create Long-Form Content for SEO with Molly Ho | 09 Apr 2024 | 00:25:03 | |
Today, I had the pleasure of interviewing Molly Ho, a marketing strategist and manager for service providers, course creators, coaches, and educators. She helps business owners streamline their marketing so they can focus on doing what they do best. We dive into why you should be utilizing long-term marketing, how to find a platform suitable for you, & the key elements that make long-form content successful in terms of SEO. Trust me, this episode is packed with invaluable insights to help take your marketing game to the next level! Connect with Molly: Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 122. From $400 to $1K+: How This Social Media Manager Scaled Her Business in Just One Year with Madelyn Victoria | 13 Aug 2024 | 00:34:20 | |
Today’s episode is brought to you by my signature course, The Tropical Social Accelerator—a hybrid group coaching program and course specifically designed for new and aspiring social media managers who want to build a standout brand, craft a marketing strategy that converts, and create a business that aligns with their dream lifestyle. Whether your goal is to work online while living abroad, road-trip across the country, or simply be your own boss from home, this program is for you. Join the TSA waitlist to be the first to know when we launch in August and get access to exclusive discounts available only to waitlisters. In today’s episode, I chat with my past mentoring client, Madelyn Victoria, about her journey from starting out as a social media manager to becoming a small business marketing strategist. Over the past year, Madelyn has transformed her business, scaling her pricing from $400/month to over $1k/month. We dive into the strategies that helped her grow, balance her time, and overcome early challenges. Whether you're just starting or looking to elevate your social media management business, this episode is packed with insights you won't want to miss. Connect with Madelyn: Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 105. Becoming A Better Marketer: Leveraging Sales Psychology with Monique Harding | 02 Apr 2024 | 00:34:11 | |
Today, I had the pleasure of interviewing Monique, an Online Business Coach and Therapist who blends self-exploration with informed, personalized strategies to help service-based business owners consistently scale to high-revenue months. If you're looking to take your strategies to the next level, this is the episode for you! We dive into all things sales psychology, crafting an effective message, and building trust with your audience. Press play now! Connect with Monique: Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 104. Building Thriving Communities On Social Media with Katie Campbell | 26 Mar 2024 | 00:33:56 | |
I'm thrilled to introduce you to today's guest, Katie - a social media and content strategist and the founder of Katie Creative Co, a social media studio dedicated to helping female-owned brands build thriving communities on social media. In this episode, we delve deep into Katie's insights on building a thriving community on social media, the key factors that distinguish accounts with strong communities vs those that don't, as well as how she creates content for her own clients. Trust me, you're going to want a notebook for this episode! Connect with Katie: Shan's Links & Resources:
Let’s Connect! Exclusive Discounts
If you loved today’s episode, it would mean so much if you could take a moment to rate, review, or follow the podcast—it’s the best way to support the show and helps me keep bringing you more value-packed episodes! 💛 Thank you for being part of The Tropical Social Community! XO, Shan | |||
| 103. Community Over Followers: Why Your Following Doesn't ACTUALLY Matter | 19 Mar 2024 | 00:09:39 | |
Just because someone has a lot of followers, doesn't mean they have a community. Yup, I said it. Truth is, success in social media goes far beyond just chasing vanity metrics. Simply having followers doesn't guarantee sales. That's why, in today's episode, we're chatting about all things building a genuine community around your brand, not just amassing a following. Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 102. How To Get Over The Cringe Of Showing Up On Video | 12 Mar 2024 | 00:08:59 | |
In today's episode, we're tackling a common hurdle for social media managers and creators: the fear of judgment and the dread of being perceived as 'cringe' online. If you've ever hesitated to hit record due to self-consciousness or worried about how your content will be received by peers, family, or coworkers, you're not alone. I've been there too, and I understand the struggle. That's why in today's episode, I'm going to share with you some tips that have helped me overcome this fear of being “cringe” so that you can confidently show up online and grow your business. Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 101. You Are Your Niche: Tips for Monetizing Your Personal Brand & Landing Brand Partnerships with Kahlea Wade | 05 Mar 2024 | 00:52:49 | |
Today, I had the pleasure of interviewing Kahlea Wade, the Founder of Alora Society, a talent agency for creators and entrepreneurs leveraging brand partnerships, as well as a Marketing Consultant for business owners scaling their personal brands. Kahlea is a leading voice in influencer marketing and the creator economy and has been featured in outlets such as Forbes, Fox News, and The Today Show. During the interview, Kahlea shares how she strategically built her personal brand to secure partnerships, the importance of owning your niche, the qualities brands prioritize when looking to partner with creators in 2024, and much more! Connect with Kahlea:
Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 100. Lessons I've Learned From 100 Podcast Episodes + Giveaway! | 27 Feb 2024 | 00:16:36 | |
We've officially hit 100 Episodes! Thank you for tuning in each week, supporting the show, and helping to cultivate this remarkable podcast community! It's truly surreal to reflect on how this journey began - from those early mornings, enduring the corporate commute, with marketing podcasts as my way to cope, to now, celebrating this significant milestone with you all. In this episode, I'm sharing the valuable lessons I've learned along the way. Whether you're considering starting your own podcast or simply curious about the world of content creation, I hope this episode serves as a source of inspiration and encouragement. Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 99. Safety Tips For Solo Female Travelers | 20 Feb 2024 | 00:28:31 | |
Solo travel has been an absolute game-changer for me. It's truly changed the entire trajectory of my life but with that said there are precautions I took and lessons I’ve learned along the way. And so while I certainly don't want to deter anyone from solo travel – because honestly, it's one of the best decisions you can make – I do want to share some insights & safety tips to help fellow female travelers feel more confident and prepared. So without further ado let’s dive into today’s episode! Resources Mentioned In Episode: Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 98. Why You Should Solo Travel In Your Twenties | 13 Feb 2024 | 00:14:25 | |
Solo traveling completely changed my life trajectory. I believe it's an experience every person in their twenties should have at least once. Why? Well, your twenties are those formative years where you're figuring out who you are, what you want to be, and what truly lights you up. Plus, you often have fewer responsibilities, making it the perfect time to step out of your comfort zone and explore the world on your own terms. In today’s episode, I share 3 reasons why you should experience solo traveling at least once in your life, along with the key takeaways I've gathered from solo traveling and being a digital nomad for over 3 years. Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 97. 3 Ways To Increase Your Engagement On Instagram In 2024 | 07 Feb 2024 | 00:15:28 | |
Today, we're diving into a topic that's on the minds of every social media manager and business owner on social: how to boost engagement on Instagram in 2024. Now, we all know that reach and engagement are not what they used to be just a few years ago, but that’s not to say you can’t still build an engaged community on Instagram. While the landscape may be a bit different, with more features, you can still attract followers who genuinely connect with your brand and eagerly interact with your content. So, with that said, here are 3 ways that you can increase your authentic engagement on Instagram and thus build your community!
Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 96. Why Personal Branding Matters on Social Media | 30 Jan 2024 | 00:13:13 | |
In the day and age where faceless Instagram accounts and reselling courses are all the rage, I wanted to take a moment to peel back the layers of this trend and shed light on why, in reality, it's more smoke than fire. Sure, the allure of anonymity and “quick-profit” courses may seem enticing, but let's face it – they lack the essential elements that truly make up a brand - authenticity, connection, and relatability. Without these crucial components, what you have is not a brand, but merely a presence on social media. So how can you craft a personal brand, one that resonates and prompts people to choose YOU over anybody else? Well, that's exactly what we're diving into on today’s episode. Press play now! Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 121. Is The Digital Nomad Lifestyle Right For You? My Personal Take and Insights from a Social Media Manager | 07 Aug 2024 | 00:22:02 | |
If you’ve been wondering whether the digital nomad life is right for you, then this is the episode for you! After nearly five years of living as a digital nomad, I’m considering a return to the States. While I’m not certain if it will be permanent, I want to share the reasons behind this decision and how it might resonate with you if you’re at a similar crossroads. Tune in as I dive into the realities of nomadic life, the lessons I’ve learned, and why seeking stability might be the right choice for this season of my life—and possibly for yours too. Mentioned In Episode: Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is the ultimate group program and course for new and aspiring social media managers. Build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle. Be the first to know about the launch and snag an exclusive discount! CLICK HERE to join the waitlist. Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||
| 95. What To Charge For Social Media Management In 2024 | 23 Jan 2024 | 00:14:36 | |
In today’s market, where a staggering 78% of consumers make their purchasing decisions on social media, businesses can no longer afford to be wallflowers. Social media isn't merely a platform to be on for the sake of it; it plays a significant role in raising brand awareness and fostering customer loyalty. As social media managers, while our jobs may not involve saving lives, we do possess the power to breathe life into brands and humanize them. So, how do you price that? Well, that’s precisely what we're covering in today’s episode, so you can appropriately charge for the value you bring to the table. Episodes Mentioned: Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan | |||