Can AI save travel creators hours of work without removing the personality, experience and human perspective that make people trust them?
At TBEX Eau Claire, Palle Bo and Rick Calvert sat down with content entrepreneur and author Julia McCoy, who had recently made a dramatic transition from outspoken AI sceptic to President of Content at Scale (now BrandWell).
Julia explains what changed her mind. Early AI writing tools produced generic, unreliable content filled with fluff. Then she discovered technology capable of researching, writing and producing content at a speed that forced her to reconsider what the future might look like for professional writers and content creators.
The conversation also explores the risks. AI can confidently invent facts, places and even legal cases, making human judgment and fact-checking essential. For travel bloggers, the bigger question is whether travellers will continue searching for blogs when an AI tool can build an itinerary in seconds.
Julia's answer is that personal experience matters more than ever. AI may provide information, but it cannot replace your stories, your observations or the trust created by a recognisable human voice.
In this episode:
- Why Julia changed her mind about AI almost overnight
- How AI hallucinations make fact-checking non-negotiable
- Where AI can save travel creators significant time
- Why firsthand stories remain a travel blogger's greatest advantage
- Whether ChatGPT and similar tools will take traffic away from travel websites
Update Since Recording
This conversation was recorded in 2023. Content at Scale later became BrandWell, and Julia McCoy has since left the company. She is now the founder of First Movers, which helps businesses implement AI systems, automation and digital-clone technology.
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