Explore every episode of the podcast Transatlantic Titans

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	Title	Pub. Date	Duration
	Scaling a Global Brand in the US Market \| Onur Pekpazar \| EP 6	19 févr. 2026	01:18:54
How do you go from a single-parent household in Istanbul to building a global brand in the United States? Onur Pekpazar, President of OMAC USA, reveals the raw truth about cultural adaptation, the American market, and the resilience required to win. In Episode 6 of 𝗧𝗥𝗔𝗡𝗦𝗔𝗧𝗟𝗔𝗡𝗧𝗜𝗖 𝗧𝗜𝗧𝗔𝗡𝗦, host Manny Schoenhuber sits down with Onur Pekpazar to deconstruct his journey of building OMAC USA. Onur doesn't sugarcoat it—he discusses the early challenges of working in the US, the importance of networking when you have no connections, and why R&D and leadership are the two pillars of a lasting business. If you are looking to break into the US market or want to understand the mindset of a "Titan," this episode is for you. ____________________ 00:00 Introduction to Onur Pekpazar's Journey 01:02 Early Life and Challenges in Istanbul 05:07 Education and First Steps in the U.S. 10:07 Building a Career in the U.S. and Germany 20:01 Establishing OMAC and Expanding into the U.S. Market 31:51 Navigating OEM Projects and Market Opportunities 35:28 Understanding Global Revenue and Market Dynamics 39:05 Strategic Location: Why Houston? 42:55 Cultural Adaptation in Global Business 46:53 Differentiating in a Competitive Market 49:28 Branding Strategies Across Different Markets 52:50 Common Pitfalls for European Companies in the US 58:04 Challenges Faced and Leadership in Crisis 01:02:17 The Importance of R&D in Business 01:03:35 Vision for the Future: Building a Global Brand 01:07:45 Key Success Factors for Entering the US Market 01:10:53 Building Partnerships and Networks for Success 01:14:43 Cultural Insights: Navigating American Business 01:17:34 Mentorship and Learning from Successful Leaders 01:19:31 Embracing a Win-Win Mentality in Business 01:20:06 Connecting with Onur: Open to Collaboration 01:25:38 Final Thoughts: Taking Action and Seizing Opportunities ____________________ 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗢𝗡𝗨𝗥 🔗 LinkedIn: https://www.linkedin.com/in/onur-pekpazar/ 📧 Email: o.pekpazar@omacshop.com 𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬 🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ 🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/ 📸 Instagram: https://www.instagram.com/mannyschoenhuber/ 📧 Email: manny@masteringmarketentry.com 👍 𝗟𝗜𝗞𝗘 - if you enjoy this content 🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America ⚠️ Disclaimer: This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.
	From Germany to Texas: How Fast Decision-Making Accelerates US Market Growth \| Sebastian Pohl \| EP 5	05 févr. 2026	01:03:19
Many European companies underestimate how differently the US market operates—and that's a costly mistake. In this episode of 𝗧𝗥𝗔𝗡𝗦𝗔𝗧𝗟𝗔𝗡𝗧𝗜𝗖 𝗧𝗜𝗧𝗔𝗡𝗦, Greif-Velox CEO Sebastian Pohl shares how building a dedicated US management team and local operations can be the key to long-term success. Discover why the biggest driver of growth is not just selling more, but truly understanding customer needs, adapting to regional standards, and establishing trust—fast. ____________________ 00:00 Introduction to Transatlantic Titans 01:55 Sebastian Pohl: Background and Company Overview 03:56 Company Structure and Employee Dynamics 05:36 Work Culture and Employee Engagement 09:10 Company History and Legacy 11:56 Revenue Insights and Customer Base 15:07 Mittelstand: The Hidden Champions of Germany 18:24 Entering the US Market: Strategy and Timing 20:35 US Operations: Sales and Service Focus 26:21 Geographic Decision-Making and Business Growth 31:37 Revenue Contribution from the US Market 32:45 Competition and Strategic Positioning 34:31 Cultural Engagement and Overcoming Differences 36:45 Navigating Regulatory Challenges in the US 39:03 Advice for European Companies Entering the US Market 41:29 Common Mistakes of European Companies in the US 45:11 Building Brand and Reputation in the US 47:36 Lessons Learned from Market Entry Strategies 48:51 Future Outlook and Growth Vision 50:15 Success Factors for European Companies in the US 52:25 Key Partnerships for Success 53:38 Cultural Shock and First Impressions 56:09 Texas Lifestyle and Cultural Experiences 57:51 Inspirational Figures and Business Insights 59:28 Connecting with Sebastian and Final Thoughts ____________________ 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗦𝗘𝗕𝗔𝗦𝗧𝗜𝗔𝗡 🔗 LinkedIn: https://de.linkedin.com/in/pohlseb 📧 Email: s.pohl@greif-velox.com 𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬 🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ 🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/ 📸 Instagram: https://www.instagram.com/mannyschoenhuber/ 📧 Email: manny@masteringmarketentry.com 👍 𝗟𝗜𝗞𝗘 - if you enjoy this content 🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America ⚠️ Disclaimer: This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.
	Why Many European Companies Fail in the U.S. (And How to Win) \| Koen Zuyderwijk \| EP 4	29 janv. 2026	01:10:14
Many Dutch and other European companies think "big" but fail because they don't do their homework. In this episode of 𝗧𝗥𝗔𝗡𝗦𝗔𝗧𝗟𝗔𝗡𝗧𝗜𝗖 𝗧𝗜𝗧𝗔𝗡𝗦, Spack International CEO Koen Zuyderwijk breaks down the exact blueprint for successful U.S. expansion—and the common mistakes that sink even the best brands. Episode Highlights: ✅ Market Entry Homework: Why preparation is 90% of the battle. ✅ Dutch vs. American Resilience: Adapting to the speed of U.S. business. ✅ Boots on the Ground: Why you can't lead a U.S. expansion from a laptop in Europe. ✅ The Resilience Factor: Why American business culture demands a "never give up" mindset. 🚀 Ready to take your brand global? Hit play. ____________________ 00:00 Introduction to Koen Zuyderwijk 02:53 Transitioning to CEO in the U.S. 08:25 Starting Spack International 11:36 Understanding the U.S. Market 18:02 Challenges in Supply Chain Management 22:31 Navigating Regulations in the Food Industry 25:15 Competing in the U.S. Market 28:07 The Importance of a Local Team 33:48 Bringing European Management Styles to America 35:32 Cultural Connections Through Sports 39:46 The Core Four: Challenges in the U.S. Market 44:20 Lessons Learned from Entering the U.S. Market 49:35 Future Outlook and Growth Strategies 50:20 Success Factors for European Companies in the U.S. 59:26 Rapid Fire: Quick Questions with Koen 01:00:59 Partnerships and Collaborations for Success 01:04:35 Superpowers and Skills for Business Growth 01:06:07 Closing Thoughts and Personal Insights ____________________ 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗞𝗢𝗘𝗡 🔗 LinkedIn: https://www.linkedin.com/in/koenzuyderwijk 𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬 🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ 🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/ 📸 Instagram: https://www.instagram.com/mannyschoenhuber/ 📧 Email: manny@masteringmarketentry.com 👍 𝗟𝗜𝗞𝗘 - if you enjoy this content 🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America ⚠️ Disclaimer: This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.
	From Strategy to Scale: Navigating Transatlantic Banking \| Aryan Dokht \| EP 3	22 janv. 2026	01:25:40
Expanding your business into the United States is a milestone for any European company, but navigating the American banking system can be a complex—and often expensive—challenge. Join host Manny Schoenhuber for an in-depth conversation with Aryan Dokht, Senior Vice President at Comerica Bank. In this episode of 𝗧𝗥𝗔𝗡𝗦𝗔𝗧𝗟𝗔𝗡𝗧𝗜𝗖 𝗧𝗜𝗧𝗔𝗡𝗦, we dive into commercial lending, international market trends, and the pivotal role of banking in cross-border trade to break down the financial strategies every international entrepreneur needs to know. Aryan pulls back the curtain on how U.S. banks structure their fees and why the "sticker shock" many European businesses experience is often avoidable with the right planning. ____________________ 00:00 Introduction to Aryan Dokht and His Background 05:17 Comerica Bank's Role in Supporting European Companies 08:20 Understanding the European Clientele and Their Needs 12:41 Navigating the U.S. Market Entry Process 15:03 The Importance of Relationships in American Business 18:17 Banking Operations and Geographic Reach 20:33 The Check Culture in the U.S. 28:39 Understanding FDIC Insurance and Bank Security 32:14 Challenges for European Companies in U.S. Banking 39:41 Credit Scores and Their Importance 46:37 Cost of Banking Services in the U.S. 51:09 Cultural Differences in Business Practices 53:44 Common Mistakes Made by European Companies 01:02:14 Trends Shaping the Future for European Businesses 01:06:42 The Core Four: Key Challenges and Advice 01:10:07 Lessons Learned for First-Time Entrants 01:13:20 Future Outlook for European Companies 01:16:25 Success Factors for Thriving in the U.S. Market 01:19:20 Rapid Fire Questions with Ariane Dock 01:20:31 Final Thoughts and Personal Interests ____________________ 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗔𝗥𝗬𝗔𝗡 🔗 LinkedIn: https://www.linkedin.com/in/aryan-dokht-5112054 📧 Email: aadokht@comerica.com 𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬 🎥 YouTube: https://youtube.com/@mannyschoenhuber?si=fZ7gtfmhBx2xboF4 🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/ 📸 Instagram: https://www.instagram.com/mannyschoenhuber/ 📧 Email: manny@masteringmarketentry.com 👍 𝗟𝗜𝗞𝗘 - if you enjoy this content 🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America ⚠️ Disclaimer: This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.
	From Pro Skier to US Real Estate Titan: The Blueprint for Scaling in America \| Sven Kueenle \| EP 2	15 janv. 2026	01:00:43
How do you transition from a 20-year career as a professional skier to mastering the high-stakes world of U.S. real estate? In this episode of 𝗧𝗥𝗔𝗡𝗦𝗔𝗧𝗟𝗔𝗡𝗧𝗜𝗖 𝗧𝗜𝗧𝗔𝗡𝗦, host Manny Schoenhuber sits down with Sven Kueenle, Founder & CEO of Rockfish Capital, to break down the mindset and strategies required for European leaders to win in the American market. Whether you're an entrepreneur, investor, or business leader, Sven’s journey offers a masterclass in overcoming doubt and scaling big in the USA. ____________________ 00:00 Introduction to Sven Kueenle 01:47 From Professional Skier to Real Estate Investor 07:17 Transitioning to the US Market 10:56 Establishing Rockfish Capital 15:58 Business Model and Investment Strategy 21:26 Cultural and Operational Insights 26:19 Vision and Future Goals 31:59 Challenges and Competitive Edge 33:29 Navigating Legal Challenges in Real Estate 36:01 Comparing Real Estate Markets: Germany vs. Texas 37:50 Overcoming Challenges in the U.S. Market 42:20 Vision for Growth in the U.S. Market 43:52 The Core Four: Key Partnerships for Success 46:18 Cultural Insights: Doing Business in America 48:58 Future Trends in Real Estate and AI 53:22 Exploring New Markets Beyond Texas 54:46 The Entrepreneurial Mindset in the U.S. 58:31 Giving Back: The Impact of Charity Work ____________________ 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗦𝗩𝗘𝗡 🔗 LinkedIn: https://www.linkedin.com/in/sven-kueenle-61068b202 📸 Instagram: https://www.instagram.com/svenkueenle/?hl=en 📧 Email: sven@rockfish.capital 𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬 🎥 YouTube: https://www.youtube.com/@UCBaxlXNsXqu395c3vftkbWQ 🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/ 📸 Instagram: https://www.instagram.com/mannyschoenhuber/ 📧 Email: manny@masteringmarketentry.com 👍 𝗟𝗜𝗞𝗘 - if you enjoy this content 🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America ⚠️ Disclaimer: This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.
	Why Trust Wins Transatlantic Business: Lessons from a German CEO in USA \| Daniel Dittmar \| EP 1	08 janv. 2026	01:14:35
Establishing a presence in the American market requires more than just capital—it requires trust. In this inaugural episode of 𝗧𝗥𝗔𝗡𝗦𝗔𝗧𝗟𝗔𝗡𝗧𝗜𝗖 𝗧𝗜𝗧𝗔𝗡𝗦, Daniel Dittmar, CEO & President of HEYCO Werk USA Inc., shares his blueprint for navigating the complexities of US manufacturing. From site selection and greenfield projects to the cultural nuances of American leadership, Daniel provides actionable insights for European companies looking to scale in the USA. ____________________ 00:00 Introduction to Daniel Dittmar 01:45 Daniel's Journey to the U.S. 04:35 Transitioning Through Various Roles 08:24 The Impact of COVID-19 on Career 10:41 Current Role at HEYCO 16:00 Cultural Differences in Commuting 18:14 Overview of HEYCO and Its Operations 25:33 Workforce Flexibility and Decision-Making 27:19 Cultural Understanding in Leadership 29:40 Attracting Talent: Cash vs. Benefits 31:38 Transatlantic Business Insights 34:20 Flexibility vs. Regulation in Employment 37:30 Site Selection for Manufacturing 42:38 Navigating the Site Selection Process 48:25 Building vs. Leasing: Strategic Decisions 53:14 Navigating Greenfield Projects with Strong Partnerships 57:04 Cultural Differences in Business Practices 01:00:02 Lessons Learned 01:01:48 Future Outlook and Growth Strategies 01:02:51 Success Factors for European Companies in the US 01:04:34 Rapid Fire Questions 01:06:02 Reflections on Surprises and American Habits 01:08:36 Trends Shaping the Automotive Industry 01:11:06 Closing Thoughts and Personal Insights ____________________ 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗗𝗔𝗡𝗜𝗘𝗟 🔗 LinkedIn: https://www.linkedin.com/in/daniel-dittmar-4532461a 📧 Email: daniel.dittmar@heycousa.com 𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬 🎥 YouTube: https://www.youtube.com/ ⁨@MannySchoenhuber⁩ 🔗 LinkedIn: https://www.linkedin.com/in/mannyschoenhuber/ 📸 Instagram: https://www.instagram.com/mannyschoenhuber/ 📧 Email: manny@masteringmarketentry.com 👍 𝗟𝗜𝗞𝗘 - if you enjoy this content 🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America ⚠️ Disclaimer: This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.
	How Europeans Make It BIG in America - Welcome to Transatlantic Titans! - INTRO	31 déc. 2025	00:04:08
Ready to scale your European business in the United States? 𝗧𝗥𝗔𝗡𝗦𝗔𝗧𝗟𝗔𝗡𝗧𝗜𝗖 𝗧𝗜𝗧𝗔𝗡𝗦 is the essential resource for European business leaders, entrepreneurs, and professionals entering the U.S. market for the first time or growing their existing U.S. business operations – but aren’t quite sure where to start or how to navigate the complexities of the American market. Join host Manny Schoenhuber and his guests as they break down the legal, financial, and cultural strategies you need to thrive in the United States. In each episode, we’ll bring you expert insights and real-world strategies to help you make informed decisions about your U.S. market strategy. We’ll cover: ✅ Overcoming U.S. legal & regulatory hurdles ✅ Navigating taxation, banking, and finance ✅ Mastering American business etiquette ✅ Real success stories from Europeans making it BIG in America ✅ Challenges and pitfalls to avoid along the way We’ll feature top-tier guests who will share their first-hand experiences and advice to help you thrive in the U.S. market. Thank you for joining us on this journey – we can’t wait to see how you make it BIG in America! 👍 Like - if you enjoy this content 🔔 Subscribe - for more strategies on how Europeans make it BIG in America 🎥 / @mannyschoenhuber ⚠️ Disclaimer: This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.

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