From Strings to Screens: Aaron Gershman's Journey Across AV, Digital, and Design

How does a former rock guitarist with zero design training become a creative force behind some of the most visually stunning and emotionally resonant film campaigns of our time?

This week on Trailer Geeks and Teaser Gods, Corey Nathan sits down with Aaron Gershman, SVP of Creative Advertising at Lionsgate, whose journey from teenage rocker to "Pope of Posters" is anything but ordinary. From working on cult classics like Scott Pilgrim to crafting mind-blowing illustrated campaigns for John Wick 4, Aaron shares a deep-dive into the intersections of music, design, AV, and storytelling.

🎨 Whether he's collaborating with international artists or building visceral trailers that mix gunshots with throat singing, Aaron reveals how emotional intelligence, personal roots, and artistic instincts create unforgettable marketing.

• Support Skip's Heart Recovery Journey - gofund.me/9ef1ccfef
• A Very Vibrant Celebration 2 - www.wearevibrant.org/events

• Music Meets Marketing: Aaron's background as a musician and producer continues to shape how he sees rhythm, timing, and emotional arc—especially in AV.

• Poster Power: Learn how an artist-led, globally-sourced poster series for John Wick 4 redefined collaboration and style.

• From Minivan DVDs to Collectible Art: Aaron traces the evolution of home entertainment from functional formats to curated collectibles.

• Mentorship Matters: Behind every pivot in Aaron's career is a creative leader who inspired him—from Tom Gundred to Damon Wolf to Adam Fogelson.

• Embracing Change: From studio shakeups to creative setbacks, Aaron's mantra is to stay focused on the joy of building.

"My dad was a producer through and through. Even when I was a kid in a garage band, he'd come down and tell us, 'This song needs dynamics—quiet moments, loud moments.' Then he'd play The Doors to show us what he meant."
— Aaron Gershman

"I used to track artists on Instagram the same way I used to find bands. Now I follow over 5,000 illustrators for inspiration."
— Aaron Gershman

"The work didn't scare me—learning the language of trailers did. Corey, your podcast was like my AV crash course."
— Aaron Gershman

• John Wick 4 – Artist series posters

• The Strangers: Chapter 1 – Friggin' Bill Neil!

• Silent Night – Ode to Joy meets tactical violence

• Clerks III – Collaborating with Kevin Smith

• Sisu – Tribal, percussive, primal, and punchy

• Lionsgate - @lionsgate on Instagram and TikTok

• Corey - @coreysnathan on all the socials

• Meza Wealth Management: www.mezawealth.com
• 24/96 Sound & Music Design: 2496soundandmusic.com
• The Golden Trailer Awards: goldentrailer.com/  
• Soundstripe: app.soundstripe.com

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Between the Beats: From Texas Roots to Trailer Rhythms

What does it take to edit trailers that breathe emotion, humor, tension, and awe—all in a few short minutes?

This week, we sit down with Shea Jones, a self-proclaimed "rhythm cutter" whose musical instincts have defined some of the most memorable trailer moments of the last decade. Shea shares his origin story—from math-loving student in San Antonio to trailer editor at X/AV—along with insights into how he approaches genre, music, and storytelling.

🎵 Whether he's remixing action sequences with beat drops or building visual poetry around Taylor Swift lyrics, Shea reveals how the best trailers aren't just made—they're felt.

This episode is a must-listen for creatives, editors, and trailer geeks alike.

• Editing is Rhythmic: Shea describes himself as a "rhythm-based cutter," likening his editing flow to musical composition and even mathematics.

• Versatility is a Superpower: From horror and blockbuster action to emotional dramas, Shea's ability to pivot across genres comes from intuition and experimentation.

• Let the Music Speak: For projects like Daisy Jones & The Six and The Summer I Turned Pretty, lyrics drive narrative as much as visuals or dialogue.

• Compete with Yourself: In an industry full of talent, Shea's biggest rival is yesterday's version of himself.

• Culture Matters: A decade at XAV isn't just about work—it's about a team-first environment that nurtures people, not just projects.

"There's a mathematics to trailers. It's not just beats—it's breathing, silence, and flow."
— Shea Jones

"The best finish is my next finish."
— Shea Jones

"Competing with others used to drive me. Now, I just want to keep getting better."
— Shea Jones

• Website: xav.la

• 24/96 Sound & Music Design: 2496soundandmusic.com
• The Golden Trailer Awards: goldentrailer.com/  
• Soundstripe: app.soundstripe.com

Calls to Action:

• Please leave us a rating and review: https://apple.co/3QYy80e
• You can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan.

Want to hear how the best in the business craft the world's most exciting movie trailers? Tune in every week to Trailer Geeks and Teaser Gods! 🎬🎤

"Kaleidoscope University" - The Trailer Industry's Wild Beginnings

Continuing our Tribute to Andy Kuehn, we're joined by Mike Camp, who got his start at Kaleidoscope Films under Andy, went on to serve as EVP at Paramount, EVP at Fox on the International side, and ulitmately was co-founder of the boutique agency ACME. And we're once again fortunate to have special co-host Benedict Coulter—often thought of as "the original rock star editor of the trailer industry" and now co-founder and owner of REBEL. 

What We Discuss:

• How Andy Kuehn inspired a generation of trailer editors and producers

• What it was like working at Kaleidoscope Films during its golden era

• Mike Camp's role in shaping campaigns for classics like Top Gun, Ferris Bueller's Day Off, and Titanic

• What it takes to launch a successful creative agency in Hollywood

• The art and philosophy of trailer-making, from the analog days to now

Episode Highlights:

• • [00:02:45] – Mike Camp reflects on how a favor for a college friend landed him at Kaleidoscope Films, launching a decades-long career in trailers.

  • [00:07:10] – The unique, rowdy, and creatively explosive culture at Kaleidoscope: office wine tastings, horse racing bets, and midnight brainstorms.

  • [00:14:30] – A pivotal phone call from Dawn Steel brings Mike to Paramount, where he joins a dream team at just 27 years old.

  • [00:17:55] – The legendary 1986 Paramount slate: Top Gun, Ferris Bueller's Day Off, Crocodile Dundee, and Star Trek IV.

  • [00:23:20] – Andy Kuehn's distinctive trailer sensibility and how he elevated the artform by focusing on mood, music, and emotion.

  • [00:28:40] – The creation of ACME: how Mike and his partners went all-in to build a new agency, and what set them apart.

  • [00:36:50] – Mentoring and collaborating with a new generation, including the rising talent of Skip and his revolutionary graphics work.

  • [00:49:15] – Reflections on Andy's enduring impact on trailer culture and how he empowered creatives with freedom and trust.

  • [01:02:00] – The legacy continues: why Mike and Benny remain passionate about storytelling and honoring the roots of the craft.

Featured Quotes:

• "A trailer is a song—it's meant to give you emotion. You're not selling the movie; you're selling a feeling." – Mike Camp
• "Andy championed us. He never said no to a wild idea. He always said: try it." – Benedict Coulter
• "The trailer's job is to get asses in seats. If the film does its job, they'll stay there." – Mike Camp
• "Andy was the heart of Kaleidoscope. He made you feel like you were truly in the movie business." – Mike Camp

• 24/96 Sound & Music Design: 2496soundandmusic.com
• The Golden Trailer Awards: goldentrailer.com/  
• Soundstripe: app.soundstripe.com
  

Call to Action:

• Please leave us a rating and review:  https://apple.co/3QYy80e
• You can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan.

Want to hear how the best in the business craft the world's most exciting movie trailers? Tune in every week to Trailer Geeks and Teaser Gods! 🎬🎤

Stephanie Allen started in NYC at Rolling Stone Mag. as Assoc. Photo Editor. She went on to Tri-Star as Dir. of Advertising, and then promoted to VP of Creative Adv. In her career, she also worked at Seiniger Advertising, Orion and Digital Pulp. In 2000, Stephanie relocated to L.A. to join Fox Searchlight as the SVP Crea. Adv. and New Media, having worked on Slumdog Millionaire, Sideways, Juno, Little Miss Sunshine, Napoleon Dynamite, I Heart Huckabees, Thirteen, Garden State, Crazy Heart and many others.

Wayne Watson, Creative Dir. and President of Ignition Creative, initially wrote a long winded 6 paragraph bio overusing words like "passion" and "inspiration".  Remembering his humble beginnings as a trailer editor, he realized he needed to get it down to "time" and wrote a simple paragraph… For over 15 years, he's worked across the entertainment spectrum in every genre, platform and style. He loves music, film, working on great projects and collaborating with a team of extremely talented people.  

Ryan Hegenberger is the owner of Big Picture Ent, the "creative, talented, obsessed" trailer shop that's worked with Disney, Dreamworks, Focus, Fox Sports, Happy Madison, Hulu, Lionsgate, Netflix, NFL Network, Paramount, Searchlight Sony Pictures, Universal, Warner Brothers and YouTube among others. Ryan came to Hollywood by way of Clemson where he played D1 football. He started in the trailer industry with the legendary Intralink Film alongside several other trailer geeks and teaser gods.

Adam Fogelson, Chairman STXfilms. Currently Leading all aspects of film production, marketing, distribution and home entertainment. Former Chairman of Universal Pictures, Adam was involved in films including, Ted, Bridesmaids, Dr. Seuss' The Lorax, Snow White and the Huntsman, The Purge, Les Miserables, Despicable Me 1 and 2, and Fast and Furious 5 and 6.

After re-defining video game advertising and co-founding the first-ever ad agency of its kind, Lisa has spent the last few years helping startups across multiple business categories achieve their dreams. She is currently pursuing her own passion as co-founder of Foodocracy. Long time foodie and supporter of the sustainable food movement, Lisa along with her partner Deep Silver, launched the non-profit organization to help small batch food companies grow and expand their reach. Foodocracy is dedicated to creating social change through food.

Tamara Krinsky hosts Science Channel's TOMORROW'S WORLD TODAY, now streaming on Amazon Prime.  A correspondent for Marvel, she co-hosts the live broadcasts of Marvel Studios' World Premiere Red Carpet shows. Tamara is a co-founder of Scirens, a creative team focused on making science-infused entertainment. SCIRENS SHOW streams on YouTube & IGTV. Fave acting/VO adventures: STAR TREK: FIRST CONTACT, Disney Jr's SOFIA THE FIRST + FLASH FORWARD podcast, and theater projects with Antaeus Theater Co. She won a Primetime Emmy Award for EMMA APPROVED, a multi-platform adaptation of Jane Austen's EMMA. 

Selling pictures since 7th grade, Rick eventually transformed from illustrator to Art Director, first at Pacific Eye and Ear, A tour of duty at Seineger advertising, then Spiros, which morphed into DAZU, then Going on 30 years at BLT with Dawn and Clive and a team of amazing artists.

Jeff Elefterion is a seasoned creative storyteller who's had the privilege of working with some of the most innovative filmmakers, collaborative marketers and generous human beings in entertainment. From leading the creative campaigns on 9 best picture nominated films in a row yielding 3 wins, to sinking his teeth into genre defining franchises, his passion for all things movies and TV continues to drive his desire to draw others into each of those cinematic and compelling worlds.

Barbara Glazer, Tommy Gargotta, and Damon Wolf with a candid yet hopeful message for the community.

Recorded March 19, 2020

Joe Dante, beloved director, producer and editor, started with Roger Corman's company as in-house trailer editor, the same company where filmmakers Francis Coppola, Martin Scorsese, James Cameron, Ron Howard, Jonathan Demme, John Sayles and many others got their start. Dante worked his way up to edit features, and then direct and produce his own films. He went on to make cult classics The Howling as well as widely popular movies including Gremlins, The Burbs, Innerspace, Expolorers, Matinee, Looney Tunes Back in Action and many more. He continues to produce and direct, and has also made his mark in the podcast world with Trailers from Hell.

Unearthing the Craft of Trailer Making

In this special episode, we kick off a heartfelt tribute honoring Andy Kuehn—the father of the modern trailer industry and founder of Kaleidoscope Films. Corey is joined by two legendary figures: Skip Chaisson and Benedict Coulter. Together, they reflect on Andy's creative legacy, leadership style, and lasting influence on the art of trailer-making.

🔑 What We Discuss:

• The origin story of Kaleidoscope Films and Andy Kuehn's role in building the trailer industry

• Skip and Benny's personal experiences working under Andy's leadership

• How Andy's creative instincts elevated the craft of trailer editing

• Insights on leading through uncertainty and uplifting your creative community

• The evolution of trailer companies into full-service creative content studios

⏱️ Episode Highlights:
[00:01:00] Tribute Series kickoff – Why Andy Kuehn still matters
[00:03:00] Skip Chaisson's incredible legacy in trailers
[00:06:00] Corey shares a moving message on inclusion and supporting each other
[00:13:00] Skip's journey from Columbia intern to Kaleidoscope to Skip Film to Wild Card
[00:23:00] First impressions of Andy – "like a 1940s movie star"
[00:30:00] Andy's 1000-foot view – how his feedback sharpened creative vision
[00:37:00] A story about Andy recommending the perfect piece of trailer music
[00:46:00] How Andy built a culture that empowered talent and community
[00:52:00] Skip's dance scholarship and how it inspired his music choices

💬 Quotes to Remember:
"Andy had this ability to look at a cut once and hone in on exactly what it needed." – Skip Chaisson
"Some men need to succeed in order to belong. Some women need to belong in order to succeed." – Andy Kuehn (as remembered by Benedict Coulter)
"He unearthed the talent in us... and championed it." – Benedict Coulter
"We're going to need each other." – Corey Nathan

• 24/96 Sound & Music Design: 2496soundandmusic.com
• The Golden Trailer Awards: goldentrailer.com/  
• Brent Allen Hagel: www.brentallenhagel.com
• Soundstripe: app.soundstripe.com
  

Call to Action:

• Please leave us a rating and review:  https://apple.co/3QYy80e
• You can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan.

Want to hear how the best in the business craft the world's most exciting movie trailers? Tune in every week to Trailer Geeks and Teaser Gods! 🎬🎤

Brilliant. Strategic. Bold. Humble. Three of these words describe Peter Adee. The guy who led the marketing efforts at several studios created countless campaigns that still resonate. He doesn't need you to know he's funny as hell, but he won't deny it. It's part of the charm. So is the way he helped so many achieve so much. He's an original as these stories attest.

Proclaimed by the LA Times as the "Trailer Titan" and placed on Entertainment Weekly's Top Creative People in Hollywood "It" List, Bob Israel has had an extraordinary career in entertainment. His achievements include producing blockbuster films that launched major careers, creating the longest running movie advertising agency in Hollywood, and overseeing the prestigious star-studded Key Art Award shows.

Along with Ron Moler, Bob is the Co-Founder and former CEO-Creative Director of Aspect Ratio. Included among the many award-winning campaigns created by the agency are Men In Black, GoldenEye, Spiderman, Groundhog Day, Forest Gump and Philadelphia. When they sold the company in 1999, Aspect had grown into the largest entertainment advertising agency in Hollywood. Bob left the company in 2004 and helped launch another prestigious agency, Workshop Creative.

Bob's feature film producing credits include the box office smash Ace Ventura: Pet Detective, which helped launch Jim Carrey's movie career. With Ron Moler, he produced the cult classic, Bachelor Party, which starred 27-year-old Tom Hanks.

Live shows include a run as Lead Producer of The Hollywood Reporter's Key Art Awards Show from 2000-2008. Featured hosts and presenters included Sarah Silverman, Clint Eastwood and Sharon Stone. Bob proudly produced a live musical for Sony Pictures at Showest starring Robert Goulet, Leslie Nielsen and an ensemble of 20 singer dancers.

In 2013, Bob returned full-time to his first love. He created The Broadway & Vine Fund to option the underlying rights to existing properties and develop them for the stage. In Spring 2019 he produced the regional premiere of The Flamingo Kid, a musical adaptation of the heartwarming movie, at the prestigious Hartford Stage. He continues to develop the show for Broadway with the Tony award-winning team of book writer/lyricist Robert Freedman, director Darko Tresnjak and composer Scott Frankel. He is also lead producing an adaptation of the movie, Mad Hot Ballroom, with the "dream team" of Rick Elice (Jersey Boys) and Jerry Mitchell (Kinky Boots).

Bob is a member of the motion picture academy (AMPAS) and the Directors Guild of America (DGA). He is a former officer and board member of three non-profits: A Place Called Home (since 2001), Skylight Theater Company and University Synagogue.

Bob has won several CLIO and Key Art awards as well as other accolades. He was honored with the Sepharad Cinema Lifetime Achievement Award and A Place Called Home's Humanitarian Award. In 2012 the L.A. City Council commended him for "for improving the lives of thousands of children and families living under great duress."

He is extremely grateful to have in his life two incredible children, Jesse and Rachel, and his supportive life-partner and wife, Gail. He resides in Los Angeles.

Matt Bravmann is a marketing guru currently with The Hollywood Reporter as Marketing Director, Film/TV. Matt started his career as a Marketing Intern with ESPN before moving on to help develop Marketing and Social media strategies for The New York Mets, WWE, Shindig, and Brigade, an award winning, full-service entertainment digital marketing & publicity agency, before landing at The Hollywood Reporter.

Matt is also an accomplished musician, singer/songwriter, and piano player with a love for Jazz.

Ron Moler

Ron started his career at the young age of 13 shooting surf movies with his mother's movie camera.  They weren't very good but it set the hook. Ron Graduated from the Cal State Fullerton University film department. First Job CBS Television, Television City. Worked his way up to promo editor. After freelancing around for a couple of years he started Aspect Ratio with Bob Israel. Ultimately after 20 years of hard work they became the largest of the motion picture advertising agencies. Not being content with just cranking out trailers Ron produced Bachelor Party, I love you to Death, and The Endless Summer 2.  Ron sold his interest in Aspect Ratio and directed two movies The Runner and Local Boys. Missing the trailer business he started Ignition Creative with Martin Kistler in 2003. Finally deciding it was time to follow his adventure dream of sailing the world and making documentaries, he sold his interest in 2012. Now happily semi-retired he still does consulting work. Ron is blessed with 3 children.

Jeff Smith

After graduating UCLA as an Econ major, Jeff moved to Australia for a year before coming back home to work at KNXT (CBS)news for three years.  In the late 60s he became disillusioned with the political climate here, and moved to London, where he went to film school at The London School of Film Technique (now called the London Film School). Jeff stayed in Europe for 4 years. Returning to LA to work in the film business as a cameraman and grip where he worked on low budget movies.  Eventually Jeff burned out on that, and started making furniture.  After 2 years, and after in haling too much sawdust, he was offered a job in the finishing department at Kaleidoscope Films...then the preeminent trailer company in LA.  He lasted there two years before he found is true calling...to become a screenwriter, which he did, with varying success, for the next three years. 

But dirt poor, $27,000 in debt and living off credit cards, Jeff took what he thought would be a six months job at Aspect Ratio.  Jeff's title was producer, he was good at doing graphics and reels, but his real job was to keep the owners, Ron Molar and Bob Israel, from killing one another!  Jeff was successful, and as the company grew, he forgot about his writing career and began what would become his life long career in the movie advertising business. For a number of years he was Ron and Bob's consiglieri, and produced all the reels and special projects. Eventually Jeff became Co President along with Mark Trugman, and ran the company til he left.

In 2001, Jeff opened Open Road Entertainment.  "We were one of the first boutique agencies, stating with just 11 people.  Over the years we grew, expanded, contracted, moved and had a great time together."  In 2017 Jeff sold the company and now after 33 years, and what he thought would be a six months job, he has returned to writing.  "I loved the trailers business, it was exciting, demanding, creative, frustrating, tiring, and filled with some of the best people I have ever met.  But now I am happy to say, I am ecstatic to be out of it, and writing once again."

Christine G. Birch is the CEO of THE ROYGBIV COLLECTIVE. Christine immigrated to the US from the island of Jamaica at the age of 3. As a young girl, she taught herself to read & write before Kindergarten, resulting in her declaring the entire experience a waste of time & skipping it entirely. Since then, she has been on an incredible odyssey through the American Dream via its most famous educational, cultural & business institutions.

Heavily influenced by her Jamaican father's wisdom & wit, Christine blazed a trail through the Ivy League (Dartmouth College), New York publishing (Scholastic & Random House) & eventually, Hollywood where her strategic skill & creative instincts won multiple industry awards & recognition.

Hailed as "one of the best pieces of manpower in the business," Christine rose through the Hollywood power ranks to become the first & only black woman (& the only Jamaican!) ever to run marketing for a major studio (Sony Pictures), a legendary filmmaker (Steven Spielberg) and a successful independent. She has collaborated with the entertainment industry's top executives & creative talent, disrupting the status quo, shaping popular culture, & driving performance. Along the way, she has become famous -- & infamous -- for her ability to "cut through nonsense like a hot knife through butter."

Now, Christine is focusing her wide-ranging talents on her new company, THE ROYGBIV COLLECTIVE, which develops business leaders & projects focused on advancing the next phase of human progress.

Based on years of motivating people to create billions of dollars in global wealth, Christine applies her unique understanding of how to drive mass behavior toward tackling the world's bigger challenges. "With all the emphasis on analytics and micro-targeting, it's tempting to forget how mythic narrative connects all the dots and creates emotional resonance. Since the beginning of man, transcendent narratives have helped establish a sense of common purpose, which is how successful movements are built," said Birch. "I'm excited by the idea of how the narrative-building process can be applied to the companies, projects, and ideas that are transforming our lives."

Christine's company name, which stands for the colors of the light spectrum, is a nod to the professional & personal diversity which is instrumental to her work.

When he's not rocking out on stage, doing book readings or ripping through the canyons in his car, Brett is busy leading an incredibly talented team of editors, producers, writers and motion graphic designers, making cool marketing materials for all the major studios, networks and streaming services

as Partner and creative director at The Refinery AV.

He has over 25 years of experience writing, producing and editing for every avenue and has worked in every facet of the industry, from network to vendor to studio to owner and everything in between.  

He prides himself on being one of the "nice guys" in the industry and believes that we learn from all of our experiences, failures as well successes,

which is why every single campaign is an exciting new challenge. 

He is a lover of film, TV and music and is thankful every day that he found a career that marries all 3. 

He has had to work hard and prove himself time and time again, while being fortunate enough to have some amazing successes. 

Dawn Baillie is a founding partner of BLT Communications, an entertainment marketing agency employing over 200 passionate artists, strategists, and technologists. For more than 25 years, BLT has created award-winning campaigns for hundreds of film, television, streaming, and Broadway productions. In addition to numerous Clio Entertainment and Hollywood Reporter Key Art Awards (including Best Poster of the Past 35 Years for Silence of the Lambs), Dawn was also honored with the inaugural Saul Bass Award, which recognizes talented creatives who demonstrate iconic and influential style.

In 2009, Dawn developed BLT Helps, a nonprofit arm dedicated to sharing BLT's wealth of experience and creative resources with organizations making a difference in their communities.

A Los Angeles native, Dawn earned a BFA from Otis/Parsons, where she has set up the Dawn Baillie Scholarship Fund to benefit women artists.

Creatively and fiscally responsible for over 1,000 theatrical trailers, corporate product reels, TV and radio campaigns. Jim created unique advertising for some of the most highly successful motion pictures of all time, including ET The Extraterrestrial, Planes Trains and Automobiles, Amadeus, The Color Purple, Crocodile Dundee, The Big Chill, and Home Alone.

Formerly Executive VP of Creative Advertising for Paramount Pictures, Jim now works as a consultant with numerous studios and indie film makers.

Mark joined Kaleidoscope Films in 1985 as General Manager before taking over the role of Senior VP. Mark left Kaleidoscope in 1996 to join Aspect Ratio, an award winning Creative Advertising agency that provides strategic marketing solutions across all entertainment platforms. Mark was first hired as Co-President, before becoming President and eventually was named President and CEO. Mark left Aspect in 2012 to pursue freelance writing and consulting work. Notable campaigns include Django Unchained, Spider-Man, Bruce Almighty, and The Italian Job.

Thought folks would enjoy hearing this one from all-time great, Chad Misner. So many of the pieces Chad's been involved with still get mentioned among the best trailers ever made. Enjoy...

Chad Misner, is well known and well loved as one of the most respected editors and creative directors of the entire trailer industry. Most recently Chad was the SVP of Creative Advertising at Focus Features and, prior to that was responsible for 2 of the greatest trailers of all time Little Children and The Social Network, among dozens, if not hundreds of other brilliant contributions. Some other favs:

• The Wrestler - https://vimeo.com/82565290
• Biutiful - https://vimeo.com/57498175
• Burn After Reading - https://vimeo.com/57433705

• The Golden Trailer Awards: goldentrailer.com/  
• Brent Allen Hagel: www.brentallenhagel.com
• Soundstripe: app.soundstripe.com
  

Call to Action:

• Please leave us a rating and review:  https://apple.co/3QYy80e
• You can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan.

Want to hear how the best in the business craft the world's most exciting movie trailers? Tune in every week to Trailer Geeks and Teaser Gods! 🎬🎤

GOOD NEWS FOR LATE BLOOMERS.

JOHN LONG'S CAREER PROVES YOU DON'T NEED A CLEAR PATH OR PLAN. JOHN STARTED IN THE INDUSTRY IN HIS 30s, CO-FOUNDED A COMPANY IN HIS LATE 40s AND, 15 YEARS LATER, IS STILL EXCITED AND CURIOUS. SINCE STARTING BUDDHA JONES IN 2005, JOHN AND CO-OWNER DAN ASMA HAVE BUILT A TEAM THAT'S CREATED AWARD-WINNING WORK ACROSS THE INDUSTRY INCLUDING ONCE UPON A TIME IN HOLLYWOOD, IT 2, READY PLAYER ONE, SILVER LININGS PLAYBOOK, NO COUNTRY FOR OLD MEN, THE HANGOVER, KUNG FU PANDA AS WELL AS MR. ROBOT, THE MARVELOUS MRS. MAISEL STREAMING SERIES, THE HOMECOMING SERIES, BRIGHT, AND THE ASSASSIN'S CREED AND OUTER WORLD VIDEO GAME FRANCHISES.

WHEN NOT SERVING CLIENT NEEDS, JOHN CAN BE FOUND AT HOME WATCHING NAKED AND AFRAID WITH HIS FOURTEEN AND TEN YEAR OLD DAUGHTERS.

Ask Chris Carlisle about his passion for breaking barriers in entertainment and media, and you will get stories of transformation—innovative business models, award-winning marketing campaigns,and breakthrough programming concepts that have continued to redefine the industry.

A differentiating strength throughout his career is the depth and breadth of Chris's experience across platforms. From broadcast and basic cable TV to theatrical releases and production studios, he has consistently been sought out to challenge ingrained practices and stretch teams and organizations beyond the limits of convention. As the head of marketing at FX, Chris built a groundbreaking marketing team that changed the basic cable business. At Fox, he created an in-house agency that helped to achieve the network's first ratings win in its history.

Named Ad Age Marketer of the Year and Broadcasting & Cable Marketer of the Year, Chris is the brand architect and executive lead behind campaigns that won Television Week's "Campaigns of Distinction" honors as well as numerous Promax and BDA Awards, Chicago International Film Festival Awards, and Art Director's Club of Hollywood Awards. These campaigns span TV programming and film releases as well as product and service brands, including Coke, American Express, Ford, Target, Mercedes, and Budweiser.

An inventory of his leadership contributions spans the emergence of FX Networks as a basic cable innovator with THE SHIELD and NIP/TUCK (as EVP/CMO) to the evolution of Fox 21 Television Studios and top-rated seasons of SONS OF ANARCHY (as President). It highlights the first #1 ranking in the history of Fox Broadcasting Network (as Head of Marketing & Promotion) as well as the successful reshaping of New Line Cinema (as President of Marketing).

Currently found at the forefront of digital transformation, Chris has earned the reputation as a leader in reaching audiences wherever they are.

In 1977 Clive graduated from the London College of Printing and Graphic Arts (now London College of Communication) with a BA in Graphic Design.

The experience he gained in London as a designer eventually bought him to Los Angeles in 1985 so he could pursue a career in the entertainment industry.

After beginning at Cannon Films he went on to work at B. D. Fox, Seiniger Advertising (where he met his future wife Dawn), and then DAZU, where he and Dawn worked together with Rick Lynch.

In 1992 Clive, Dawn and Rick founded BLT Communications. A creative agency, founded by creatives, run by creatives. It has grown to over 200 passionate artists, strategists, and technologists. Over the last 28 years BLT has created thousands of campaigns for film, streaming, television, and Broadway productions, across print, online, and audio visual.

Clive is passionate about playing a broader advocacy role in the arts and education, in particular the nurturing of creative talent. He is a member of the Board of Trustees at the Buckley School in Los Angeles. He participates in the Academy of Motion Picture Mentorship Program. And in 2015 he launched the Clive Baillie Scholarship for Graphic Design which is available to multiple students enrolled on the BA Graphic and Media Design course at London College of Communication

Jackson George, SVP of Creative Advertising at Disney, has worked in motion picture advertising for over 20 years and has been with Disney since 2012. Jackson has been named to AdAge's annual 40 Under 40 list, and has won many Key Art, Golden Trailer, & Clio awards. He is also a member of the Academy of Motion Picture Arts and Sciences. 

At Disney, Jackson has guided the creative marketing campaigns for Star Wars: The Force Awakens, Star Wars: The Last Jedi, Incredibles 2, Toy Story 4, Maleficent, OZ: The Great And Powerful, Cinderella, Rogue One, Pirates of The Caribbean: Dead Men Tell No Tales, and Ralph Breaks The Internet. Currently, he is responsible for creative advertising strategy and execution for Lucasfilm, Pixar, and Walt Disney Animation Studios. His upcoming projects include Star Wars: The Rise of Skywalker, Frozen 2, and Onward.

Previously, Jackson held positions at Universal Pictures, Overture Films & InSync Advertising, where he led the theatrical creative campaigns for:  Despicable Me, Bridesmaids, Ted, The Lorax, Walk The Line, Cast Away, and Rocky Balboa, among many others.

Michael Blackburn is the Executive Creative Director of AV at Concept Arts where he recently oversaw the creation of Trailers and TV spots for the last two Spider-Man movies.  His love for all things editorial has led him on a career filled with twists. He worked in the Netherlands cutting international trailers, he cut a feature film in Moscow, and followed his heart to San Francisco where he accidentally worked for the Mafia.  As an Editor he cut for Ant Farm, Ignition Creative, CMP and directly for FOX's Tony Sella. He has experience with campaigns on every genre of film imaginable, from Minions and Madagascar to Mother and The Grudge, from Pineapple Express and Talladega Nights to Kill Bill and Django Unchained.  The road is long and winding and he's picked up a few scars along the way (e.g. John Carter and Fantastic Four) but he wouldn't change a thing (he met his wife Esther Aronson in this business!) - He is always looking forward to the adventure of the next campaign...

David Sameth started out on the vendor side with Intralink and Seiniger Bloom. He then led Creative Advertising for Universal (Jurassic Park, Schindler's List, Field Of Dreams, Do The Right Thing) where he also created the in house trailer group. He was then at DreamWorks ( Saving Private Ryan, Gladiator, Anchorman, The Ring, Shrek) followed by Disney where he headed Marketing for all Pixar and Disney Animation films including Frozen, Inside Out, Zootopia, Finding Dory, and Coco. His most recent stint was at Paramount where ran Worldwide Marketing for such pictures as A Quiet Place, Book Club and Mission Impossible:Fallout.

Michael Greenfeld is a Co-founder of Picture Head Holdings, which owns Picture Head, Formosa Group, Picture Shop, Finale Vancouver and The Farm in London.  Along with his partners they have expanded Picture Head Holdings from a small boutique post facility to a leader in the post production field, offering a vast array of services for motion pictures, television, video games, streaming and commercials.  As former Co-CEO and founder of the Ant Farm, Greenfeld built one of the world's largest and most successful full-service entertainment advertising agencies which he sold to Omnicom and exited ten years ago.

Mr. Greenfeld is also a partner in a music library under the Siren cues label.  Before his entrepreneurial phase, he worked at Universal Pictures as Sr. Vice President of Creative Advertising in the early 1990s, overseeing the in-house creative agency while working with such filmmakers as Steven Spielberg and George Miller.  He earned his BFA in Radio, TV and Film at the University of Arizona in 1981. Michael is also a Co-founder of DeToledo High School in West Hills, California and served as its board president. He is also an active member of the Academy of Motion Picture Arts and Sciences.  He lives in Los Angeles with his wife Kimberly and has four children, Samantha, David, Katie and Alex.

Damon Wolf, Prez Worldwide Marketing at Lionsgate, leads on campaigns ranging from John Wick: Chapter 3 to Knives Out and Hitman's Bodyguard. Before that, he was Co-Head of Marketing at TriStar and Screen Gems working on Baby Driver, Don't Breathe, All the Money in the World, Trainspotting 2 and more. On the agency side, Wolf was partner at Fanthropology and Crew Creative where he worked on Harry Potter, The Matrix, Saw, Twilight, 40-Year-Old Virgin, Bridesmaids, The Sopranos, Game of Thrones and many more.

The first ever Clio Entertainment Shortlist announcement show, with a number of truly special guests from the industry including Ashley Sewell and Chad Miller from AV Squad, Jennie Wilkes from Netflix, Ashley Falls from Clio, Patrick Starr from Universal, Matt Bravmann from the Hollywood Reporter, and Kelly Adelman from Trailer Park.

In this episode, host Corey Nathan sits down with Andrea Weeks, Executive Creative Director at AV Squad. A lifelong creative, Andrea brings a unique perspective shaped by her upbringing in Maine, a background in theater and film, and an impressive trajectory in the world of trailers and creative marketing. From her early days at Sony Pictures Classics to pioneering campaigns at AV Squad, Andrea shares her journey through the indie and mainstream worlds of film marketing.

What We Discuss:

• How AV Squad became 100% employee-owned and what that means culturally

• Andrea's transition from theater to film and trailers

• The importance of mentorship and collaborative creativity

• Behind-the-scenes insights into trailers for major campaigns like Longlegs

• How Andrea's artistic upbringing informs her creative leadership

Episode Highlights:

• [00:02:00] AV Squad becomes employee-owned: the announcement and cultural impact

• [00:04:00] Growing up in a Maine artist colony with a creative family

• [00:12:00] Andrea's first exposure to film and passion for political theater

• [00:18:00] Interning at Sony Pictures Classics and finding a way into film

• [00:27:00] Spotting the rise of Netflix and seizing new opportunities

• [00:34:00] Transitioning from New York to LA and joining AV Squad

• [00:49:00] Crafting the Longlegs campaign and fostering company-wide collaboration

• [00:54:00] Mentorship and developing young talent in the creative industry

Featured Quotes:
"The arts are a way to help shift the world." – Andrea Weeks
"Being invited into the creative space of a film is a privilege—and building trust is everything." – Andrea Weeks
"Everyone knows I'm a huge admirer of AV Squad… it's the spirit of the company that really stands out." – Corey Nathan

Resources Mentioned:
AV Squad – https://www.avsquad.com/
Ghetto Film School – https://www.ghettofilm.org/

• The Golden Trailer Awards: goldentrailer.com/  
• Brent Allen Hagel: www.brentallenhagel.com
• Soundstripe: app.soundstripe.com
  

Call to Action:

• Please leave us a rating and review:  https://apple.co/3QYy80e
• You can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan.

Want to hear how the best in the business craft the world's most exciting movie trailers? Tune in every week to Trailer Geeks and Teaser Gods! 🎬🎤

Doug Brandt owner of Monster Creative + Phantom Power has been editor, sound dsnr, graphic dsnr, music prod., crea, dir., + CEO. Doug became known at Ignition Creative for films such as Transformers, Spider-Man, Cloverfield, Kill Bill, and Shutter Island. Doug founded Industry Creative under the umbrella of The Ant Farm where he then became CEO, overseeing campaigns incl. Transformers, Mission Impossible, and Star Trek. Doug did Amazon Studios' logo, bakes a mean cheesecake, + works with Michael Bay.

Be the first to hear who's been nominated for a Clio! Special Episode drops 12:01 a.m. on 8/23/19!

Toddrick Spalding co-founded c90 Music Supervision after fifteen years in music creative at entertainment marketing agencies Mob Scene, Trailer Park, mOcean and Cimarron. He's done award winning work for clients as diverse as Warner Bros, Netflix, Disney, Nike, the NBA, Levi's, Microsoft, and has music supervised a handful of indie films and documentaries and has produced original music, covers and remixes for artists like The Who, T. Rex, Amon Tobin, Sharon Van Etten, Mimicking Birds and Conrad Keely.

Oren Aviv was the long time President of Marketing and Production at Disney; was Pres. Marketing and CMO at 20th Century Fox; and was the first film executive at STX where he was the President & Chief Content Officer; responsible for marketing so many great films from Toy Story to the Incredibles, Pirates of the Carribean to the Narnia films, and more recently Bad Moms and Molly's Game. He is even the producer of several films such as the National Treasure franchise.

Jake Zim is a leader in developing innovation-based solutions and businesses in the ent industry. As SVP Virtual Reality at Sony Pictures, Jake Zim oversees global VR production and strategy for the motion picture group. He's led the dvlpmt of VR experiences incl Spider-Man: Homecoming, Can You Walk The Walk, and Groundhog Day: Like Father Like Son. The LA Times calls Zim "the first VR czar at a major studio." Jake's team is a 3x winner of the Lumiere award for Best Achievement in VR, Film and Television.

Ross Patterson is an American actor, a NY Times best selling author and one of the world's leading podcasters heard on Drinkin Bros and the Ross Patterson Revolution. He has appeared in over 20 films including The New Guy, Accepted, and the 2006 Sundance film The Darwin Awards.

Tristan Drew is a film producer and was the founder, partner and exec producer of A Common Thread, a film and commercial production company.

Michael McIntyre co-founded MOCEAN in 2000.

Under his leadership, MOCEAN evolved from a boutique design shop in Venice, Ca to a full-service marketing agency, creating award-winning campaigns for global entertainment brands. He takes pride in shaping the company's twofold working environment: a breeding ground for innovative ideas and a thriving space for employees to create. MOCEAN was named 2019 PROMAX North American Agency of the Year and 2018 CLIO Entertainment Agency of the Year.

Alec McNayr is EVP Mktg and Communications at Otter Media, a digital entertainment co. and division of WarnerMedia. He previously co-founded McBeard, a social media agency that created campaigns for the world's most popular entertainment companies. McBeard was acquired by Fullscreen in 2015, and through Alec's leadership, his teams did over 600 successful campaigns. He's author of the best-selling book Historical Tweets, rec'd his degree in Business from Pepperdine and lives in LA with his wife and 3 kids.

Eric Archer, Creative Director at Create Advertising where he just recently cut the Terminator:Dark Fate trailer, came into prominence as an editor at the Ant Farm where he cut trailers for Chicago, Sin City, Babel, Memoirs of a Geisha and Across the Universe. At Ignition as an editor and Creative Director, he worked on campaigns for A Quiet Place, the Transformers movies, Cowboys and Aliens and The Intern and has worked closely with filmmakers such as Nancy Meyers and Jon Favreau.

Maria is EVP of Crea. Advertising at Universal, responsible for campaigns for Despicable Me, the Fifty Shades franchise, Atomic Blonde, Snow White and the Huntsman, Bridesmaids and many more. She's won multiple Clio awards such as Best In Shows for Steve Jobs and for Ray. Maria's a member of Academy and supports various charities incl Hilarity for Charity and A Place Called Home. She's looking forward to working on Sam Mendes's 1917, Dolittle with Robert Downey Jr and the upcoming film version of Wicked.

This episode is definitely for "trailer geeks" because host Corey Nathan and this week's guest Jonny Elwyn totally geek out over some great trailers.

So on this edition, we sit down with Jonny Elwyn—a freelance editor and writer based in London—to explore the creative freelance lifestyle, the trailer industry, and Jonny's popular newsletter This Week in Movie Trailers (TWIMT). Jonny shares his journey through film editing and writing, his strategies for staying productive, and how he built a data-driven trailer newsletter that's catching the attention of the industry.

What We Discuss:

• How Jonny Elwyn built a successful freelance career

• Insights into balancing parenting, editing, and side hustles

• Why collaboration beats competition in creative industries

• The origin and purpose of This Week in Movie Trailers

• Trends Jonny has uncovered from trailer viewership data

Episode Highlights:

• [00:01:00] Meet Jonny Elwyn – editor, writer, and creator of TWIMT

• [00:04:00] Choosing editing over directing in film school

• [00:06:00] Why fellow freelancers can be your best asset

• [00:10:00] Monetizing blogs and building a writing income

• [00:30:00] How Jonny built the TWIMT trailer tracking system

• [00:38:00] Surprising data insights about trailer performance

• [00:44:00] Why trailer editors deserve more credit

• [00:50:00] What's next for TWIMT—and how the industry can help shape it

Featured Quotes:
"Your competition is actually your best community." – Jonny Elwyn
"It doesn't matter how slow you go, as long as you don't give up." – Jonny Elwyn
"People just want to see the trailers. No filler—just the good stuff." – Jonny Elwyn

Resources Mentioned:

• This Week in Movie Trailers (TWIMT): movietrailers.pro/
• Jonny's Newletter on Post: www.cut-daily.com
• Jonny's Blog: jonnyelwyn.co.uk

• The Golden Trailer Awards: goldentrailer.com/  
• Brent Allen Hagel: www.brentallenhagel.com
• Soundstripe: app.soundstripe.com
  

Call to Action:

• Please leave us a rating and review:  https://apple.co/3QYy80e
• You can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan.

Want to hear how the best in the business craft the world's most exciting movie trailers? Tune in every week to Trailer Geeks and Teaser Gods! 🎬🎤

Loic Zimmermann's contribution as Art Director/CD in VFX can be seen in numerous films: Godzilla: King of Monsters, Maleficent: Mistress of Evil, Guardians of the Galaxy, Harry Potter and more.

Of note as a filmmaker: his 1st documentary "Gamma Wray," "A Solitary Mann" won Best Feature at LA Underground, his feature "Alligator Pear" is in pre-production, a SciFi animation project "Vegas" is in development, and LARRY (Yust Explains) his new documentary is on the festival circuit - in NY, Berlin, and LA.

Smitty heads InSync PLUS whose clients incl virtually every major studio, tv and streaming network. Frmrly Exec VP of Marketing at Fox, he lead creative adv. on Alien 3, My Cousin Vinnie, Last of the Mohicans and more. He's helped create campaigns for Avatar, Jurassic World, Ted, Despicable Me, Midnight in Paris, Star Trek, Home Alone and many more. Smitty is a member of the Academy and has won over 40 Clio Awards and many Golden Trailers. He also co-founded South Street, a Philly cheese steak place in LA.

In Part 2 of our chat with Tommy Gargotta—longtime President of Worldwide Creative Advertising at Sony Pictures and, more recently, EVP Creative Marketing at Fox Broadcasting—we discuss Tommy's rise through the ranks at Trailer Park as a trailer editor and creative director before ultimately heading to the studio side to oversee marketing campaigns for some of the most successful movies of the past 25 years, including District 9, Austin Powers and The Amazing Spider-Man.