Explore every episode of the podcast Trades Secrets: Contractor Marketing
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Contractor Coaching: The Good, the Bad & the Homework | Ep 75 | Trades Secrets: Contractor Marketing | 24 août 2026 | 00:38:38 | |
In this episode of Trades Secrets: Contractor Marketing, Amanda and Devon dive into the growing world of contractor coaching and one of the hardest questions for business owners to answer: how do you actually choose the right coaching program? With options ranging from affordable communities and self-guided programs to high-level masterminds costing thousands of dollars per month, finding the right fit comes down to much more than who has the best website or biggest name. Amanda and Devon break down several contractor coaching programs they have researched, worked alongside, or heard about through their clients. They discuss who each program may be best suited for, the types of business problems they help solve, and the level of implementation and owner involvement required to actually get value from coaching. A major theme throughout the episode is that joining a program is only the beginning. Just like a gym membership, coaching only works if you are prepared to show up, do the homework, implement what you learn, and hold yourself accountable. Key Takeaways: The best contractor coach is not necessarily the biggest name. Start by identifying the problems you are trying to solve, the stage your company is in, and how much capacity you actually have to implement what you learn. Coaching is not an easy button. Access to thousands of videos, SOPs, templates, and resources means very little if you and your team do not have time set aside to use them. Accountability matters. Amanda and Devon share their own experience with business coaching and why having someone consistently checking on implementation can make a major difference. Some programs serve contractors across multiple trades, while others are highly specialized for industries such as roofing, landscaping, junk removal, or construction. Know what you are buying. Community, one-on-one coaching, group coaching, systems, implementation support, and high-level strategic planning can provide very different kinds of value. The core principle: choose the coaching program that matches where your business is today and where you are trying to go, then be prepared to put in the work. Contractor Coaching Programs Mentioned in This Episode: Breakthrough Academy (BTA) — Contractor business coaching focused on systems, leadership, financials, operations, hiring, planning, and helping owners build businesses that can operate with less dependence on them. LeanScaper — Founded by Mark Bradley and built specifically for landscaping businesses. Their Accelerator program combines coaching, systems, leadership development, and technology to help landscapers build more scalable businesses. Highspire — Co-founded by Paul Atherton, Barrett Johnston, Jordan Milne, and Dave Stephens. Highspire is designed for construction company owners looking to optimize their businesses, strengthen leadership and operations, and ultimately explore real estate development and investment opportunities. Bolt Accelerator — Junk removal business coaching led by Barry Hartman, co-founder and CEO of 505-Junk. The program focuses on marketing, sales, operations, finance, leadership, systems, and scaling a junk removal company. https://www.boltaccelerator.com/ The Roofing Academy — Founded by Randy Brothers and designed specifically for roofing contractors. The program provides roofing-focused coaching, systems, training, leadership development, hiring, sales, production, operations, and resources for companies at different stages of growth. https://www.theroofingacademy.com/ Contractor Coach PRO — Contractor business coaching with Jim Johnson and Nathan Tebedo, covering areas including leadership, culture, systems, hiring, sales, pricing, processes, technology, and business growth. https://contractorcoachpro.com/ The Wealthy Contractor — Success Society — A coaching and peer environment discussed for more established home improvement and contracting companies looking beyond the fundamentals toward continued growth, profitability, wealth, and owner freedom. https://thewealthycontractor.com/ 4 Level Coach — Founded by Randy Stanbury, with progressive levels of coaching designed to meet contractors at different stages of their business journey. https://4levelcoach.com/ The Contractor Fight — Founded by Tom Reber and mentioned as an honorable mention in the episode. The Contractor Fight focuses heavily on contractor profitability, leadership, business fundamentals, and the mindset required to build a business that serves the owner rather than consuming them. https://thecontractorfight.com/ Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: At Elevation Marketing, we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| The GBP Update That's Crushing Roofing Call Volume | Ep 74 | Trades Secrets: Contractor Marketing | 10 août 2026 | 00:22:50 | |
In this episode of Trades Secrets: Contractor Marketing, we break down a major Google Business Profile change that has roofing contractors across the country asking why their call volume suddenly dropped. Amanda and Devon explain what changed in Google’s local three-pack, including the removal of the direct call button from roofing contractor results, and why that extra click could be making a much bigger difference than it seems. At the same time, Local Services Ads and paid search placements are still making it easy for homeowners to call, creating what feels like an even stronger shift toward pay-to-play visibility. Amanda and Devon also walk through what contractors can actually control while Google continues changing the search experience. They cover the growing importance of consistent reviews, keeping your Google Business Profile active with fresh photos and posts, making sure your GBP services match your website, and avoiding generic AI-generated website content that adds no original value. The big takeaway is that contractors cannot control every Google update, but they can continue strengthening the signals that show Google and potential customers that they are active, credible, and worth choosing. Key Takeaways: Google removed the direct call button from the initial local three-pack for roofing contractor searches, adding another step before a homeowner can call the business. Paid placements such as Local Services Ads still prominently feature call buttons, making it even more important for contractors to understand how Google is changing the local search experience. Review velocity matters. A steady flow of new reviews can be more valuable than having a large review count that has gone stagnant. Treat your Google Business Profile like a mini website. Add fresh photos, publish posts consistently, and keep your services aligned with what is listed on your website. Real job-site content matters. Crew photos, branded shirts, wrapped trucks, and authentic project photos help show both Google and potential customers that your business is active and legitimate. Do not rely on mass-produced AI website content. Add real expertise, project photos, local knowledge, quotes, opinions, and information that is genuinely unique to your company. The core principle: focus on what you can control. Keep your GBP active, continue earning reviews, and make sure your website reflects the real expertise and personality of your business. Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: At Elevation Marketing, we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors who are looking for easy-to-implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head and apply to ALL trades. We'll keep you apprised of what's new and what should be on your radar for all things digital marketing. Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Google Reviews Is in Its Unhinged Ex Era | Ep 73 | Trades Secrets: Contractor Marketing | 20 juil. 2026 | 00:18:04 | |
In this episode of Trades Secrets: Contractor Marketing, Amanda and Devon unpack Google's latest review policy updates and explain why earning and managing Google reviews has started to feel like dealing with an "unhinged ex." From new AI detection patterns to stricter enforcement against review manipulation, contractors need to understand what's changed—and what they should (and shouldn't) be doing to protect one of their most valuable marketing assets. The conversation breaks down Google's newest review quality signals, including review surges, review clustering, templated language, and repetitive patterns that Google's AI may interpret as inauthentic behavior. While these updates are designed to stop fake reviews and spam, they can also impact legitimate businesses if review requests aren't handled naturally. Amanda and Devon explain how contractors can continue building authentic customer feedback without accidentally triggering Google's filters. You'll also learn why customer storytelling has become even more valuable than simple five-star ratings, why asking every customer for a review matters more than cherry-picking happy customers, and why authentic photos and user-generated content continue to strengthen your Google Business Profile. The episode also addresses one of the biggest myths circulating online—that mentioning employees by name automatically hurts your reviews—and explains what Google is actually looking for. Amanda and Devon share real client examples of legitimate reviews disappearing during Google's automated review cleanups, discuss the importance of backing up your reviews regularly, and explain the potential consequences of violating Google's review policies—including removed reviews, disabled review functionality, and public trust warnings on your Business Profile. The episode finishes with practical advice for building a sustainable review strategy that works with Google's evolving algorithms instead of against them. Rather than chasing shortcuts or gaming the system, contractors will learn how consistency, authenticity, and a steady review process create long-term visibility in Google Search, Google Maps, AI-powered search experiences, and the Local 3-Pack.
Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1As Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: Read about the latest in the field: https://elevmarketing.com/blog Connect with us on social media: Instagram (Elevation Digital Marketing) Instagram (Trades Secrets) At Elevation Marketing, we have a tight team of experts in SEO (Search Engine Optimization), Google Ads, Google Local Services Ads (LSAs), Google Display Ads, Social Media Advertising, Search Engine Marketing (SEM), and digital marketing strategies designed specifically for contractors and home service businesses. Trades Secrets: Contractor Marketing is the podcast for contractors and home service professionals looking for practical, easy-to-understand marketing advice. Every episode breaks down today's digital marketing trends, Google updates, SEO strategies, paid advertising, and business growth tactics into actionable insights you can apply to grow your contracting business with confidence. Find out how we can help you grow your business: https://elevmarketing.com/ Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Are You Buying Results, Rankings, Software, or Just Better-Sounding SEO? | Ep 72 | Trades Secrets: Contractor Marketing | 22 juin 2026 | 00:37:11 | |
In this episode of Trades Secrets: Contractor Marketing, we tackle one of the most confusing challenges contractors face when evaluating marketing agencies and services: understanding what they're actually buying. Are you investing in results, rankings, software, a marketing strategy, or simply a better sales pitch? Based on a real-world contractor scenario, Amanda and Devon break down the marketing jargon, guarantees, and promises that often make it difficult to compare agencies apples-to-apples. The discussion explores how contractors are constantly approached by agencies offering "Google Maps dominance," guaranteed rankings, proprietary systems, and other attractive-sounding solutions. But when you look under the hood, many of these offerings may be repackaged versions of services you are already receiving—or solutions that only address one small piece of a much larger marketing puzzle. Amanda and Devon explain why contractors should be cautious of the "easy button" mentality in marketing. Today's buyers move across multiple platforms, from AI-powered search results and Google Maps to reviews, websites, social media, and referrals before making a decision. A strategy focused on a single channel may improve visibility in one area while leaving significant gaps elsewhere. The episode also dives into how to evaluate agency contracts, what questions to ask before signing, and how to identify the difference between rankings, leads, appointments, revenue, and profit. They discuss the importance of understanding whether an agency is providing strategy, implementation, software, reporting, or a combination of all four. Listeners will also learn why guarantees should be examined carefully and why contractor participation—such as review generation, answering the phone, and local community involvement—often plays a major role in marketing success. One of the most valuable sections of the conversation focuses on the difference between Google Maps rankings, the Local 3-Pack, and organic search results. Amanda and Devon explain why these are not the same thing, how each operates differently, and why contractors should fully understand what an agency is promising before signing a long-term agreement. Ultimately, this episode emphasizes that successful contractor marketing rarely comes from a single tactic or channel. Instead, it comes from a clear strategy, honest communication, strong tracking, consistent execution, and a marketing partner that understands how all the pieces work together. Key Takeaways:
Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1As Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: Read about the latest in the field: https://elevmarketing.com/blog Connect with us on social media: At Elevation Marketing, we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), and digital marketing strategies built specifically for contractors and home service businesses. Trades Secrets: Contractor Marketing is for home services contractors looking for easy-to-implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head and apply to ALL trades. We'll keep you apprised of what's new and what should be on your radar for all things digital marketing. Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Speed-to-Lead: Why Contractors Lose Leads to Faster Competitors | Ep 71 | Trades Secrets: Contractor Marketing | 09 mars 2026 | 00:21:14 | |
In this episode of Trades Secrets: Contractor Marketing, we break down one of the biggest reasons contractors lose jobs—even when their marketing is working: slow speed-to-lead. Amanda and Devon discuss why speed-to-lead is critical for converting marketing leads into booked estimates and real jobs. They walk through common scenarios contractors face—calls that go unanswered, form submissions sitting in an inbox, or callbacks happening 30–45 minutes later. In many cases, the homeowner has already contacted other contractors and scheduled an inspection. Ultimately, this episode highlights a simple principle: speed-to-lead can make or break your marketing results. Key Takeaways: Respond to new leads within minutes whenever possible. Missed an episode? Catch up with our full playlist of Trades Secrets podcasts: https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1As Plus, explore MORE actionable marketing tactics here: Find out how we can help you grow your business: Read about the latest in the field: Connect with us on social media: At Elevation Marketing, we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEO) Find out how we can help you grow your business: https://elevmarketing.com/ Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Where Do I Start with Paid Media? | Ep 70 | Trades Secrets: Contractor Marketing | 23 févr. 2026 | 00:25:48 | |
In this episode of Trades Secrets: Contractor Marketing, we break down the question contractors ask constantly: where do I even start with paid media, especially if you have tried ads before and felt like they didn’t work. We walk through the major channels contractors get pitched, and explain why you do not need to spend everywhere at all times to win with paid. Amanda shares the decision framework they use to choose the right platform for a specific contractor, and why the first step is almost always understanding the business, the goal, and any historical results before spending another dollar. A major theme is avoiding order takers in paid media, using proper landing pages instead of driving expensive clicks to a homepage, and recognizing how recent AI improvements in platforms like Meta and Google Ads are changing what is possible when campaigns are set up and optimized correctly. Key Takeaways:
Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: At Elevation Marketing, we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Where Do I Start with Online Visibility? | Ep 69 | Trades Secrets: Contractor Marketing | 09 févr. 2026 | 00:30:48 | |
In this episode of Trades Secrets: Contractor Marketing, we break down the real question behind all the buzzwords: where should a contractor actually start to get found online in search and in AI-driven results. We cut through the noise around constantly evolving acronyms like AEO and explain how these tactics connect back to the same fundamentals, then map out a practical way to decide what you need based on your business type and your buyer’s journey. Instead of telling you to “buy SEO,” we explain why your first lever is brand clarity and consistency across the web, then a real assessment before you spend. Learn how trust signals (especially reviews and consistent business info) influence whether humans and algorithms believe you, and why local visibility strategies look very different for a trades business with urgent, transactional searches versus a GC or custom builder with a longer consideration cycle. Key Takeaways:
Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: At Elevation Marketing, we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| How Stephen Spallo Scaled A Contracting Business from $2 Million to $7 Million in Two Years | Ep 68 | Trades Secrets: Contractor Marketing | 12 janv. 2026 | 00:47:37 | |
In this episode, we sit down with Stephen Spallo, now the Chief Operating Officer at Stag Homes Design Build. Before stepping into that role, Stephen played a key part in growing a residential contracting company from $2 million to $7 million in just two years. He shares the lessons, leadership mindset, and systems that made it possible. A major turning point in his journey was reading Traction: Get A Grip On Your Business by Gino Wickman, which he credits throughout the episode as a game-changer for how he runs operations. Stephen breaks down how business owners can apply these concepts in real life without getting overwhelmed. Whether you're in construction, operations, or just trying to scale your business the right way, this conversation delivers sharp and practical insights from someone who’s lived it. Key Takeaways:
Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: At Elevation Marketing, we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| 2025 In Review - What You Can Expect In 2026 | Ep 67 | Trades Secrets: Contractor Marketing | 29 déc. 2025 | 00:27:13 | |
In this reflective episode of Trades Secrets, Amanda and Devon review everything that 2025 taught us about marketing, research, agency life, and more. What worked? What didn’t work? And most importantly, why. This is not just a look back. It’s a look forward - through the lens of curiosity, intentionality, and growth. The hosts also outline how they’re thinking about 2026: where to double down, what to release, and how to create work that aligns with your values. Key Takeaways:
Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: At Elevation Marketing, we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| AI Hallucinations - What They Are and How to Fix Them | Ep 66 | Trades Secrets: Contractor Marketing | 15 déc. 2025 | 00:16:23 | |
In this mind-bending episode, Amanda and Devon dive headfirst into the weird and wild world of AI hallucinations. What does it really mean when artificial intelligence "hallucinates"? Why do these systems sometimes get facts completely wrong with absolute confidence? And what can you do to stop it? Check out the Truth Protocol below to help your AI assistant stop hallucinating and start helping! The Truth Protocol: (Give this to your favorite chatbot) 1. Frame the claim. Specify the question/claim, audience, geography, and timeframe. 2. Sources & freshness (3–5). Prefer primary/official or first-party data; record title • publisher • date; prefer recent sources and note any “last major update.” 3. Reconcile & rank evidence. Resolve conflicts: primary > secondary; newer > older; consensus > outlier. Note disagreements. 4. Objectivity guard. Remove bias. If interpretation/opinion is requested, label it and tie it to cited evidence. 5. Show your work. For numbers: show calculations/assumptions. For qualitative claims: summarize the reasoning chain. 6. Cite transparently. Inline-cite every non-obvious claim (source name + date). No fabricated or AI-generated citations. 7. Uncertainty & final gate. State confidence (High/Med/Low) + known gaps. If key facts can’t be verified, say “I cannot confirm this” and don’t assert. Before posting, ask: “Are all claims verifiable, current, bias-free, and cited?” If not, revise. Add “Last checked: YYYY-MM-DD.” Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Connect with us on social media: At Elevation Marketing, we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Imposter Syndrome is a Superpower | Ep 65 | Trades Secrets: Contractor Marketing | 01 déc. 2025 | 00:33:22 | |
Everyone feels like a fraud sometimes. But what if that feeling isn’t a weakness, but a sign that you are growing into something bigger? In this episode of Trades Secrets, Devon and Amanda dive deep into imposter syndrome and reveal how it can actually become one of your greatest tools in business and marketing. Whether you’re a contractor building a business or a marketer trying to prove your value, this episode will help you rethink your self-doubt and turn it into fuel. Episode Highlights:
Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: At Elevation Marketing, we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| 3 Ways to Generate More Leads in 2026 | Ep 64 | Trades Secrets: Contractor Marketing | 17 nov. 2025 | 00:14:36 | |
In this episode of Trades Secrets, we are finally together in person for a special retreat edition of Trades Secrets. We share three simple and effective ways for contractors to attract more leads in 2026. Whether you are just getting started or running a large, established company, these lead generation strategies will help you bring in more business and grow consistently. We break down how to get a steady stream of Google reviews, how to use Google Local Service Ads (GLSA) to drive quality leads, and why adding interactive tools like instant roof quotes or siding visualizers to your website can build trust and engagement. We also explain how to nurture those new leads through smart follow-up strategies that keep your business top of mind when it is time for customers to make a decision. Episode Highlights:
Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: At Elevation Marketing™, we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Raise the Roofle: How Smart Contractors Are Selling Roofs in a Click | Ep 63 | Trades Secrets: Contractor Marketing | 03 nov. 2025 | 00:50:34 | |
In this episode, we sit down with Roofle’s Matthew McDaniel and Chris Morris to uncover how instant roof quote technology is transforming the way contractors sell, market, and scale their businesses. From its early beginnings as a B2C experiment to its evolution into one of the most impactful SaaS platforms in home improvement, Roofle is helping contractors close more deals, build trust faster, and operate with unmatched efficiency. The conversation dives deep into how buyer behavior has shifted in the era of instant answers, why pricing transparency builds credibility instead of fear, and how agencies like Elevation Marketing are using Roofle’s reseller program to give smaller contractors the same edge as major players. Episode Highlights:
Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: Connect with Matthew McDaniel, Founder & Chief of Product: At Elevation Marketing, we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Roofle-ution | Ep 62 | Trades Secrets: Contractor Marketing | 20 oct. 2025 | 00:10:50 | |
In this episode of Trades Secrets, we share our candid story of how we went from Roofle skeptics (the popular satellite-based roofing calculator) to becoming official resellers (and to be honest, huge fans). We break down how the tool has evolved over the last few years, what’s changed in buyer behavior, and why interactive quoting tools like Roofle are becoming essential for contractors in today’s digital-first marketplace. Episode Highlights:
Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: At Elevation Marketing, we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Why Paid Media Management Fees Exist | Ep 61 | Trades Secrets: Contractor Marketing | 29 sept. 2025 | 00:18:08 | |
In this episode of Trades Secrets, we pull back the curtain on one of the most misunderstood costs in contractor marketing: paid media management fees. Whether you’ve wondered why agencies charge 15-25% of ad spend or questioned what exactly happens behind the scenes, this conversation breaks it down in plain English. From Google Ads optimization to negative keyword management, reporting transparency, and how often campaigns really need a tune-up, we cover what contractors should expect (and demand) when trusting someone else with their ad dollars. This is your guide to making sure every penny counts. Episode Highlights:
Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Shopping for a Marketing Agency in 2026 | Ep 60 | Trades Secrets: Contractor Marketing | 15 sept. 2025 | 00:43:16 | |
In this episode of Trades Secrets, we look ahead to one of the most important decisions contractors will face in the coming year: shopping for a marketing agency. Choosing between productized services, full-service partnerships, or even AI-driven tools isn’t easy, and the wrong move can waste both time and money. We break down how to evaluate whether you need lead generation, branding or both, and what to expect when you step into the agency world. If you already have an agency, we will go over how to know if you’ve partnered with the right one and what you need to do to make the most out of your investment in them. Episode Highlights:
Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Goodbye Leads: What Kills Your LSA Ranking | Ep 59 | Trades Secrets: Contractor Marketing | 16 juin 2025 | 00:32:37 | |
In this episode of Trades Secrets, we tackle one of the most frustrating—and powerful—tools in contractor marketing: Google Local Service Ads (LSAs). What used to be a golden ticket for lead generation has become a minefield of missed calls, dropped rankings, and Google’s ever-changing rules. We break down how LSAs actually work in 2025, what’s changed, and what you can do to get back in Google's good graces. From insider tips on profile optimization to the real consequences of missing one phone call, this episode is your blueprint for managing—and mastering—LSAs in today’s hyper-competitive landscape. Episode Highlights:
Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: Who is Elevation Marketing? At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Content is Critical: Low Investment & High ROI | Ep 58 | Trades Secrets: Contractor Marketing | 02 juin 2025 | 00:28:28 | |
In this episode of Trades Secrets, we take a deep dive into the real engine behind high-performing SEO: content—not the generic, AI-scraped fluff, but the kind that moves the needle, drives leads, and builds long-term authority. We peel back the curtain on how truly impactful content is created, sharing insights from years of working with contractors and real-world success stories that prove the ROI. You’ll learn what separates a $200 blog from one that generates thousands in revenue, why some blogs get 80,000+ Google impressions, and how the best content is always rooted in real client conversations. From EV charger blog breakthroughs to Google’s AI overview summaries, this episode will shift how you see Content forever. Episode Highlights:
Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: Who Are We? At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| ‘About Us’ Pages Are Really About Them | Ep 57 | Trades Secrets: Contractor Marketing | 12 mai 2025 | 00:10:09 | |
In this episode of Trades Secrets, we take a fresh look at one of the most overlooked—but most visited—pages on your website: the About Us page. Inspired by insights from Marcus Sheridan and supported by real data from their own client base, the hosts break down how to turn a stale About page into a powerful trust-building, conversion-driving asset. You’ll learn why a “me, me, me” approach falls flat—and how to write an About page that actually addresses what your customer cares about most: their problem, and how you solve it better than the rest. “You want to use your About Us page to talk about how you're solving a pain point. You understand their problem. And this is what makes your company unique and the way that you solve the problem.” – Episode Highlight Episode Highlights:
Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Why Website Maintenance is a MUST in 2025 | Ep 56 | Trades Secrets: Contractor Marketing | 28 avr. 2025 | 00:10:58 | |
In this episode of Trades Secrets, we unpack the confusing world of website hosting and maintenance—what it really means, why it matters, and how skipping it can hurt your business more than you realize. Through easy-to-understand analogies (like bad neighbors and bandwidth hogs), you’ll walk away with a clear understanding of what’s going on behind the scenes of your site—and how to keep it running smoothly, securely, and successfully. “It’s not like get a website built and forget about it forevermore. You really do need to maintain it.” – Episode Highlight Episode Highlights:
Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Remodeling Nightmare | Ep 55 | Trades Secrets: Contractor Marketing | 14 avr. 2025 | 00:37:56 | |
In this episode of Trades Secrets, we dive into a raw, real-life remodeling nightmare—and the powerful lessons it holds for both contractors and homeowners. Hear a firsthand account of a 6-week project turned 20-week disaster, and what contractors can do differently to win customer trust, communicate better, and deliver an exceptional experience. Whether you’re a solo pro or run a full crew, this episode gives you an inside look into how homeowners think—and how you can stand out by simply doing the basics better. “Communication isn’t a fancy app—it’s telling people what’s happening and when. That’s what builds trust.” – Episode Highlight Episode Highlights:
Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| AEO for Trades: How to Optimize Answers and Maximize Local Leads | Ep 54 | Trades Secrets: Contractor Marketing | 27 janv. 2025 | 00:34:13 | |
In this episode of Trades Secrets, we explore how Answer Engine Optimization (AEO) is revolutionizing contractor marketing. Learn how AEO can help trade professionals optimize answers to customer questions and dominate local search rankings. We dive deep into actionable strategies to maximize local leads, leveraging AEO to position your business as the trusted authority in your market. “If you meet customers where they are with answers to their questions, you’re doing them a service—and building trust that converts leads.” – Episode Highlight Episode Highlights:
Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media:
At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| The Contractors Guide to Video Marketing in 2025 | Ep 53 | Trades Secrets: Contractor Marketing | 17 déc. 2024 | 00:46:00 | |
In this episode of Trades Secrets, we have the pleasure of talking to Carl Kwan, an expert video marketing strategist with a YouTube channel of over 121,000 subscribers. Together we talk about Video Marketers vs Videographers, Carl’s 2025 predictions, and the four videos you NEED to have for your contracting business come 2025. “People don’t realize YouTube is the world’s 2nd largest search engine” - Carl Kwan (a quote from today’s episode) Episode Highlights:
Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 52 - 10 Tips for Contractor Marketing | 08 juil. 2024 | 00:23:45 | |
In this episode of Trades Secrets, we go over the top 10 tips for contractor marketing to help you improve business growth and customer acquisition. We emphasize the importance of having a solid foundation in place before ramping up marketing efforts. Whether you’re a small business, a roofing contractor, or just someone interested in knowing more about effective marketing practices, this is the episode you’ve been waiting for. Episode Highlights:
Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media:
At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 51 - Light Em' Up Website Roast | 24 juin 2024 | 00:24:24 | |
In this episode of Trades Secrets, we focus on critiquing and analyzing one of our client's websites. Inspired by “The Roast of Tom Brady”, we perform a detailed review of their website while also roasting some of its flaws along the way. Throughout the episode you will hear typical mistakes made on company websites, with areas of improvement pointed out with our explanation of why you should avoid them. This episode is perfect for business owners curious as to how they can improve their website and anyone who found “The Roast of Tom Brady” funny. Episode Highlights:
Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media:
At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 50 - The Google Leak: Sandboxin' Son of a | 10 juin 2024 | 00:41:32 | |
Welcome back contractors! In this episode, we dive into the biggest Google search algorithm leak in history, exposing thousands of APIs in a 2,500+ page document. We dissect just some of the bigger points from the leak, providing insights and actionable tips for contractors regarding search engine optimization (SEO) and website management. This is a must-watch for any contractor looking to gain insight and knowledge of the Google leak and wanting to capitalize on this valuable information! Episode Highlights:
Missed an episode? Catch up with our full playlist of TradesSecrets podcasts found here:
Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media:
At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 49 - Tech Talk: Bringing Clarity to Marketing Jargon | 06 mai 2024 | 00:30:37 | |
Welcome back contractors! In this episode, we take a look at common marketing jargon you may have heard either with your marketing agency or on social media. If you’ve ever felt confused hearing some of these terms or want to have a better understanding of marketing lingo, then this is the episode for you! Episode Highlights:
Missed an episode? Catch up with our full playlist of TradesSecrets podcasts found here: Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media:
At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 48 - Top 5 Episodes of 2023 | 22 avr. 2024 | 00:15:41 | |
Welcome back contractors! In this episode, we look back at our 5 best-performing episodes of 2023 based on engagements and other metrics. While revisiting these episodes we discuss why we think they were so popular and give an overview of the key points of those episodes. So if you’re new here we encourage you to go back and listen to those as most are still applicable in 2024! Episode Highlights:
Missed an episode? Catch up with our full playlist of TradesSecrets podcasts found here: Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media:
At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 47 - Why Google Ads is Risky Business | 08 avr. 2024 | 00:29:21 | |
Welcome back contractors! In this episode, we dive deep into the topic of Google Ads and why it's not a silver bullet solution for contractors seeking leads. We discuss the potential risks and misconceptions surrounding Google Ads, emphasizing the need for proper testing, optimization and realistic expectations. Episode Highlights:
Missed an episode? Catch up with our full playlist of TradesSecrets podcasts found here: Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media:
At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 46 - Why SEO Proposals Are Apples to Oranges | 25 mars 2024 | 00:27:39 | |
Welcome back contractors! In this episode, we cover questions you should ask when searching for SEO companies/agencies and why SEO proposals are apples to oranges! We also discuss why each question is so important and help you understand how to get the most out of your SEO marketing budget. Tips:
Episode Highlights:
Missed an episode? Catch up with our full playlist of TradesSecrets podcasts found here: Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media:
At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 45 - The State of Search (2024) | 11 mars 2024 | 00:32:47 | |
Welcome back contractors! In this episode, we cover key SEO trends to be aware of in 2024 and provide tips for contractors on how to stay ahead of the game. We discuss everything from SEO vs AEO, Google’s algorithm update, the importance of high-value content and much more! If you want to elevate your SEO game in 2024, tune in to get actionable insights you can implement right away. Learn how to maximize your company’s SEO strategy and get the phones ringing with qualified leads! Episode Highlights:
Missed an episode? Catch up with our full playlist of TradesSecrets podcasts found here: Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media:
At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 44 - I Saw It On Social | 26 févr. 2024 | 00:26:38 | |
Welcome back contractors! In this episode, we cover key marketing questions many of you have asked on social media such as how much should I spend on ads, where should I focus my efforts, is SEO worth it, should I buy backlinks, and how often to post on social media. In this new segment, we call “I Saw It On Social”, we provide practical tips and advice based on our experience working with contractors to help optimize your marketing strategy. If you want real-world guidance to elevate your business in 2024, tune in to get actionable marketing insights you can implement right away. Learn how to maximize your marketing dollars and get the phones ringing with qualified leads! Episode Highlights:
Missed an episode? Catch up with our full playlist of TradesSecrets podcasts found here: Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media:
At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 43 - Lessons Learned in Scaling a Successful Roofing Company with Erika Smith | 12 févr. 2024 | 00:25:27 | |
In this episode of Trades Secrets, we cover key strategies for roofing company owners and entrepreneurs to scale their businesses. Our guest Erika shares her unique career journey through different roles in the roofing industry, from working at suppliers and manufacturers to running the marketing for another company and eventually starting her own company, The Roofing Revolution. We dive into the strategic decisions Erika made around controlled growth, cash flow management, business development, and providing personalized service. She also gives tips for starting your own roofing business. If you're looking to grow your company in 2024 through relationships rather than relying only on digital tactics alone, this value-packed episode is one you won't want to miss! Episode Highlights:
Connect with Erika Smith: LinkedIn - https://www.linkedin.com/in/erika-smith-84418a12/ Text - (720)-427-9555 Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media:
At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 42 - 2024 Marketing Musts for Plumbers | 29 janv. 2024 | 00:14:03 | |
Welcome back, plumbers! In this episode, we cover the top marketing strategies you NEED to implement in 2024 to get your phone ringing with high-quality leads. We provide actionable tips to optimize your Google Business Profile, create effective service videos, launch online review campaigns, get Google Guaranteed certified, and leverage Google Guaranteed Ads to drive calls. If you want to increase your credibility, stand out from competitors, and fill your sales pipeline in the new year, you don’t want to miss this episode. Tune in now to make 2024 your most profitable year yet with these must-have digital marketing plays for your plumbing business! Episode Highlights:
Find out how we can help you grow your business: https://elevmarketing.com/ Connect with us on social media:
At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 41 - Building Blocks of Branding with Britt Sawyer | 19 déc. 2023 | 00:35:37 | |
In this week’s episode with special guest Britt Sawyer, we explore the core elements of your business's identity: Your Brand's Foundation: Learn how your brand communicates without words, logo variations, color palettes, and typography. Adapting Online: Discover strategies to engage your digital audience effectively. The Power of Storytelling: Unlock the impact of storytelling in marketing, from creating emotional connections to embracing vulnerability. Key Storytelling Aspects: Explore emotional resonance, visuals, customer stories, and more. How-To Guide: Master the storytelling process, from exposition to conclusion. Join us with special guest Britt Sawyer for valuable insights into contractor marketing. Subscribe for industry-changing tips! #ContractorMarketing #Branding #StorytellingMarketing Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 40 - Should I Do SEO for my Plumbing Company? | 08 déc. 2023 | 00:14:40 | |
In this episode of Trade Secrets: Contractor Marketing, we unravel the essential strategies and must-knows for plumbing businesses aiming to boost their marketing prowess. First up, we dissect the perennial question: "Should I do SEO for my plumbing company?" Delve into the pros and cons, exploring scenarios where investing in SEO could be a game-changer for your business, and when it might not be the optimal route. Next, fast forward to the upcoming year with "2024 Marketing Musts for Plumbers." Discover the actionable steps to enhance your Google Business Profile, harness the power of video marketing, launch a compelling reviews campaign, tap into the potential of email marketing, and secure your business with Google Guaranteed and strategic ad campaigns. Drawing from comprehensive research and insights from Ahrefs, we explore a wealth of strategies tailored specifically for plumbing companies. Uncover the nuances of SEO, proven marketing strategies, website upgrades, social media growth tactics, and the impact of content marketing. In addition to these expert insights, we provide a detailed breakdown of the top three blog topics that could set your plumbing business apart. From maximizing visibility through SEO strategies tailored for plumbing businesses to leveraging PPC for accelerated growth and elevating your brand through strategic content marketing, we cover it all. Lastly, for plumbing entrepreneurs eyeing a revenue sweet spot between $2M and $5M, we present a strategic breakdown of marketing investment priorities. Discover the recommended order of importance, from local SEO dominance and website optimization to CRM systems, online reviews, targeted digital advertising, content marketing, and more. Tune in to gain a comprehensive understanding of how to navigate the dynamic landscape of plumbing business marketing, seize opportunities in 2024, and carve out a strong, competitive edge in the industry. Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 39 - There's No Easy Button for SEO - Not Even with AI | 07 nov. 2023 | 00:28:22 | |
In this week's episode of Trade Secrets, we're talking about the pitfalls of "Fast & Easy SEO". Is it all that it cracks up to be? Or will the quick and dirty approach actually hurt you in the long run? Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 38 - Behind the Blueprint - Tips From Randy Brothers a Leading Voice in the Roofing Industry | 24 oct. 2023 | 00:28:02 | |
In this week's episode of Trade Secrets, we dive into the world of contractor marketing with the seasoned expert, Randy Brothers. With decades of experience in the industry, Randy has fine-tuned marketing techniques that have propelled his business to success. Join us as we uncover the key strategies and insider tips that have made Randy a standout figure in the contracting world. From establishing a strong online presence to leveraging social media, Randy shares invaluable insights that can transform your marketing game. Randy Brothers is a distinguished speaker, entrepreneur, and author of the acclaimed book, "Start, Build, Grow: A Contractor's Guide to Success." (Find it here). His extensive knowledge and practical approach make this episode a must-listen for contractors looking to level up their marketing efforts. For those eager to further their education, Randy also heads The Roofing Academy, an invaluable resource for contractors seeking to refine their skills and business acumen. Explore The Roofing Academy here and take a step towards building a more successful contracting career. Tune in now and gain access to the trade secrets that could revolutionize your marketing approach! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 37 - Interview with Matt Bertram | 12 oct. 2023 | 01:07:03 | |
Matt Bertram is a multifaceted professional with extensive expertise in digital marketing and brand development. He co-owns and holds the majority stake in Houston-based EWR Digital, a leading digital marketing agency he's been with for over two decades. Under his guidance, the agency has received an impressive 122 five-star Google reviews and is internationally recognized for SEO and earned media. Matt also manages over $10 million in advertising budgets for top clients across various industries. He co-hosts the highly acclaimed "SEO Podcast: The Unknown Secrets of Internet Marketing" with EWR Digital co-founder Chris Burres, boasting over 4 million downloads and 55,000 monthly listeners. Additionally, Matt is an Agency Partner with major platforms including Google, Bing, and HubSpot, and brings over 12 years of talent acquisition experience to the table, particularly in the oil, gas, and healthcare sectors. A graduate of Texas A&M Mays Business School, Matt holds a marketing degree and boasts over seven years of Search Engine Optimization expertise. Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 36 - 2024 Marketing Plan: Why Now is the Time to Get your $H!# Together - Part 3 | 19 sept. 2023 | 00:14:30 | |
Welcome back to the final installment of our 2024 Marketing Plan series! In this episode, we're diving into the crucial execution phase. It's time to turn those plans into action and see your marketing strategy come to life. Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 35 - 2024 Marketing Plan: Why Now is the Time to Get your $H!# Together - Part 2 | 12 sept. 2023 | 00:18:28 | |
Welcome back to Part 2 of our essential guide for crafting a potent 2024 marketing plan. We'll dive deep into completing a thorough SWOT analysis, followed by an insightful competitive analysis. Learn to define clear marketing goals, including the pivotal target of generating a specific number of leads. Discover expert strategies for budget planning to maximize ROI. Craft a comprehensive marketing plan and set a realistic timeline, crucial for achieving milestones like a Q1 website launch. Uncover the key steps in vendor selection and executing your strategy seamlessly. Finally, grasp the art of monitoring and adapting your plan for sustained success. Don't miss this critical guide - hit like, subscribe, and let's conquer your marketing goals together! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 34 - 2024 Marketing Plan: Why Now is the Time to Get your $H!# Together - Part 1 | 05 sept. 2023 | 00:17:09 | |
🚀 It's that time again - time to start planning your marketing strategy! 🚀 Join us in this insightful video as we dive deep into the essential steps for crafting a successful marketing plan. We'll cover: 1️⃣ Analyzing Your Current Strategy: Discover what's been working and what hasn't. Learn how to assess your performance and make data-driven decisions. 2️⃣ Lead Generation Metrics: Find out how many leads you're generating per week and month, and assess their quality. We'll guide you through the process. 3️⃣ Identifying Strongest Lead Sources: Learn where your most valuable leads are coming from and understand the importance of top-of-mind awareness. 4️⃣ Optimizing Marketing Channels: Explore ways to cut spending on channels that aren't delivering results. We'll discuss social ads, Google Ads, and more. 5️⃣ Tools for Assessment: Refer to our podcast on Google's Tool Shed for a comprehensive list of tools to evaluate your marketing performance. 6️⃣ Define Your Audience: Don't waste resources on marketing channels that don't align with your target audience. We'll show you how to make strategic choices. Whether you're a seasoned marketer or just starting, this video will equip you with the knowledge you need to plan your marketing effectively and drive better results. Don't miss out on these valuable insights! 🔥📈 #MarketingStrategy #AudienceAnalysis #LeadGeneration Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 33 - Behind the Blueprints: Getting to Know Amanda | 22 août 2023 | 00:30:18 | |
Amanda Joyce, your esteemed host, shares her personal odyssey into the world of contractor marketing. Discover how her passion for marketing blossomed from her early career, leading her to become a beacon of guidance for contractors seeking to elevate their marketing game. Intrigued about how Amanda and our channel crossed paths? Hear the captivating story of how serendipity played a hand in forging a remarkable connection. Amanda's journey through the intricate realm of contractor marketing unfolds, revealing the driving forces behind her dedication. Explore her deep-seated love for the craft and the pivotal moments that have fueled her unwavering commitment. What sets Amanda apart? Dive into her proudest moment – a contractor marketing project that exemplifies her expertise and creativity. Unravel the strategy behind TCA's content that has left a lasting impact on the industry. Stay ahead of the curve as Amanda delves into emerging trends within contractor marketing. Witness the transformation of the digital landscape, as Amanda discusses the shift from Google Ads to the groundbreaking GLSA approach. Ready to take your marketing efforts to new heights? Amanda's closing advice is a gem of wisdom for all contractors aspiring to improve their marketing endeavors. Learn the importance of finding a trusted marketer and maintaining consistency to ensure your marketing investments yield substantial returns. Join us in this enlightening episode as we venture "Behind the Blueprints" and get to know Amanda Joyce – the driving force behind invaluable contractor marketing insights. Don't miss out on this opportunity to gain a fresh perspective and elevate your marketing game. Subscribe now and hit the notification bell to stay updated with our latest content! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 32 - Behind the Blueprints: Getting to Know Devon | 15 août 2023 | 00:34:43 | |
In this episode, we're excited to introduce you to the driving force behind the invaluable contractor marketing advice we provide. Prepare to gain a fresh perspective on the world of contractor marketing, enriched by Devon's expertise and unique journey. Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 31 - The Raw Truth: Agencies Aren't Perfect | 07 août 2023 | 00:25:53 | |
In this eye-opening video, we're diving into "The Raw Truth" about agencies – admitting that perfection is elusive, even with the best intentions. Join us as we unravel the range of errors and inefficiencies and provide valuable insights into identifying the good, the bad, and the ugly in agency-client dynamics. Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 30 - Google's Tool Shed: Free Tools & Why You Need Them | 31 juil. 2023 | 00:26:57 | |
In today's episode, we take you on a journey through Google's Tool Shed, revealing a treasure trove of free tools that can revolutionize your marketing strategy. Discover why you need to care about these tools, as they are not only cost-effective but also incredibly effective in tracking and enhancing your marketing efforts. Before we dive into the details, remember that each of these tools requires a login, so ensure you have access to all of them with a single email login for maximum convenience. We kick off the exploration with Google Business Profile (GBP), a vital free business listing from Google that's essential for appearing in the local 3-pack. Learn how to showcase your services, answer FAQs, and build trust with consumers and Google by gathering reviews. Next, we delve into Google Analytics, an absolute must-have for tracking website traffic and measuring marketing success. We'll guide you through GA4, explaining how to monitor form fills, downloads, popular content, user behavior flow, and more. Continue the journey to uncover the power of Google Tag Manager (GTM), a tool that streamlines website tracking without overwhelming code implementations. Discover how GTM helps you create triggers, deliver data to your GA4 profile, and track valuable actions like contacts, phone calls, downloads, and video views. Explore other indispensable tools, including Google Search Console, Google Ads, Google Local Services Ads (GLSA), Google Trends, and Google Alerts, each offering unique insights and advantages for your marketing endeavors. Don't miss this opportunity to level up your marketing game with Google's Tool Shed! Hit play and let's get started. Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 29 - 7 Common Pricing Mistakes That Are Crippling Your Business with | 25 juil. 2023 | 00:44:13 | |
Are you a contractor, builder, or remodeler struggling with your business's financials? Join us for an insightful interview with Randy Stanbury, an accomplished entrepreneur and business coach, as he shares the key to success in the construction industry. 🏗️ In this episode, Randy reveals "The Sweet 16" - 5 crucial things you must know and 7 common mistakes to avoid. Discover practical strategies to increase your profit and get the full webinar for even more insights. 📝 Here's what we'll cover:
Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 28 - From Funeral to Future: Understanding the New Google Analytics (GA4) | 11 juil. 2023 | 00:23:30 | |
Discover the power of Google Analytics 4 (GA4) in today's video! Say goodbye to Universal Analytics as we explore the reasons behind the transition and the limitations it addressed. GA4 offers enhanced customization, privacy-first approach, and advanced measurements for better understanding user behavior. Learn about attribution modeling, cross-device tracking, and customizable reporting. Navigate the transition, set up your GA4 profile, and ensure proper data collection. Unlock the potential of GA4 for tracking marketing successes and failures. Embrace the future of analytics - watch now! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 27 - Mastering the Home Show Circuit: A Guide to Success for Contractors | 03 juil. 2023 | 00:30:17 | |
Are you a contractor looking to excel in the home show circuit? Discover how to master home shows, maximize your ROI, and keep your pipeline full with our comprehensive guide! 🏠💼 In this video, we dive into the world of home shows, exploring their purpose and the potential benefits they offer for contractors like you. From direct marketing to brand exposure, lead generation to networking opportunities, home shows can be a game-changer for your business. Prepare for the show like a pro by identifying the right event, planning your budget, reserving booth space, and creating engaging marketing materials. We'll show you how setting clear objectives can lead to tangible success, ensuring you get the most out of your investment. Learn the art of designing an attractive booth that captivates attendees and draws in foot traffic. Discover effective communication and sales techniques that help you engage with potential clients, handle objections, and capture valuable leads.Want to showcase your work effectively at the home show? We've got you covered! Explore the role of portfolios, testimonials, and past project showcases in building trust and credibility. Once the event is over, don't miss out on post-show strategies! Learn about the importance of follow-ups, remarketing ads, and building long-term relationships with leads and contacts made during the show. We'll also share common mistakes to avoid, including booth design faux pas, not capturing customer information, and not maximizing every minute of the show. And to keep you inspired, we've included real-life success stories to motivate your journey towards home show excellence! With actionable takeaways at the end, you'll be equipped to do the math, set clear calls to action, and have knowledgeable, personable salespeople manning your booth. Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 25 - Unleashing the Power of Energy Rebates for Contractors | 19 juin 2023 | 00:21:08 | |
In this video, we explore the untapped potential of energy rebates for contractors. Discover how leveraging rebates can turn energy into opportunity and boost your sales. With the average American carbon footprint being 16 tons per year, and governments incentivizing energy-efficient practices, now is the time to tap into this growing trend. We delve into the Inflation Reduction Act of 2022, which includes $8.8 billion in rebates for Home Efficiency and Home Electrification and Appliance Rebates. Additionally, commercial buildings can receive generous incentives for efficiency improvements such as rooftop solar, energy storage systems, and EV charging installations. Join us as we share a real-life example of how energy rebates have worked wonders for an electrician, generating over 20,000 impressions on Google and providing valuable content for the sales process. We discuss the numerous benefits of marketing services related to energy rebates, including increased customer appeal, gaining a competitive advantage, providing value-added services, supporting sustainability, and accessing financial incentives. As the market for energy-efficient solutions continues to grow, offering services that qualify for rebates opens up new market opportunities for contractors. Learn about various types of rebates, from BC Hydro and Energy Star to federal incentives such as the SOLAR tax credit. We also touch upon local municipal and state-level rebates and tax incentives, as well as opportunities with local power companies. Don't miss out on this chance to unlock the power of energy rebates for your contracting business. Embrace sustainability, attract more customers, and stay ahead of the competition. Watch the video now and take your business to new heights with energy rebates. Find out how we can help you grow your business: https://elevmarketing.com/ | |||