Explore every episode of the podcast Trades Secrets: Contractor Marketing
| Title | Pub. Date | Duration | |
|---|---|---|---|
| 2025 In Review - What You Can Expect In 2026 | Ep 67 | Trades Secrets: Contractor Marketing | 29 Dec 2025 | 00:27:13 | |
In this reflective episode of Trades Secrets, Amanda and Devon review everything that 2025 taught us about marketing, research, agency life, and more. What worked? What didn’t work? And most importantly, why. This is not just a look back. It’s a look forward - through the lens of curiosity, intentionality, and growth. The hosts also outline how they’re thinking about 2026: where to double down, what to release, and how to create work that aligns with your values. Key Takeaways:
Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: At Elevation Marketing, we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| AI Hallucinations - What They Are and How to Fix Them | Ep 66 | Trades Secrets: Contractor Marketing | 15 Dec 2025 | 00:16:23 | |
In this mind-bending episode, Amanda and Devon dive headfirst into the weird and wild world of AI hallucinations. What does it really mean when artificial intelligence "hallucinates"? Why do these systems sometimes get facts completely wrong with absolute confidence? And what can you do to stop it? Check out the Truth Protocol below to help your AI assistant stop hallucinating and start helping! The Truth Protocol: (Give this to your favorite chatbot) 1. Frame the claim. Specify the question/claim, audience, geography, and timeframe. 2. Sources & freshness (3–5). Prefer primary/official or first-party data; record title • publisher • date; prefer recent sources and note any “last major update.” 3. Reconcile & rank evidence. Resolve conflicts: primary > secondary; newer > older; consensus > outlier. Note disagreements. 4. Objectivity guard. Remove bias. If interpretation/opinion is requested, label it and tie it to cited evidence. 5. Show your work. For numbers: show calculations/assumptions. For qualitative claims: summarize the reasoning chain. 6. Cite transparently. Inline-cite every non-obvious claim (source name + date). No fabricated or AI-generated citations. 7. Uncertainty & final gate. State confidence (High/Med/Low) + known gaps. If key facts can’t be verified, say “I cannot confirm this” and don’t assert. Before posting, ask: “Are all claims verifiable, current, bias-free, and cited?” If not, revise. Add “Last checked: YYYY-MM-DD.” Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Connect with us on social media: At Elevation Marketing, we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| ‘About Us’ Pages Are Really About Them | Ep 57 | Trades Secrets: Contractor Marketing | 12 May 2025 | 00:10:09 | |
In this episode of Trades Secrets, we take a fresh look at one of the most overlooked—but most visited—pages on your website: the About Us page. Inspired by insights from Marcus Sheridan and supported by real data from their own client base, the hosts break down how to turn a stale About page into a powerful trust-building, conversion-driving asset. You’ll learn why a “me, me, me” approach falls flat—and how to write an About page that actually addresses what your customer cares about most: their problem, and how you solve it better than the rest. “You want to use your About Us page to talk about how you're solving a pain point. You understand their problem. And this is what makes your company unique and the way that you solve the problem.” – Episode Highlight Episode Highlights:
Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Why Website Maintenance is a MUST in 2025 | Ep 56 | Trades Secrets: Contractor Marketing | 28 Apr 2025 | 00:10:58 | |
In this episode of Trades Secrets, we unpack the confusing world of website hosting and maintenance—what it really means, why it matters, and how skipping it can hurt your business more than you realize. Through easy-to-understand analogies (like bad neighbors and bandwidth hogs), you’ll walk away with a clear understanding of what’s going on behind the scenes of your site—and how to keep it running smoothly, securely, and successfully. “It’s not like get a website built and forget about it forevermore. You really do need to maintain it.” – Episode Highlight Episode Highlights:
Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Remodeling Nightmare | Ep 55 | Trades Secrets: Contractor Marketing | 14 Apr 2025 | 00:37:56 | |
In this episode of Trades Secrets, we dive into a raw, real-life remodeling nightmare—and the powerful lessons it holds for both contractors and homeowners. Hear a firsthand account of a 6-week project turned 20-week disaster, and what contractors can do differently to win customer trust, communicate better, and deliver an exceptional experience. Whether you’re a solo pro or run a full crew, this episode gives you an inside look into how homeowners think—and how you can stand out by simply doing the basics better. “Communication isn’t a fancy app—it’s telling people what’s happening and when. That’s what builds trust.” – Episode Highlight Episode Highlights:
Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| AEO for Trades: How to Optimize Answers and Maximize Local Leads | Ep 54 | Trades Secrets: Contractor Marketing | 27 Jan 2025 | 00:34:13 | |
In this episode of Trades Secrets, we explore how Answer Engine Optimization (AEO) is revolutionizing contractor marketing. Learn how AEO can help trade professionals optimize answers to customer questions and dominate local search rankings. We dive deep into actionable strategies to maximize local leads, leveraging AEO to position your business as the trusted authority in your market. “If you meet customers where they are with answers to their questions, you’re doing them a service—and building trust that converts leads.” – Episode Highlight Episode Highlights:
Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media:
At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| The Contractors Guide to Video Marketing in 2025 | Ep 53 | Trades Secrets: Contractor Marketing | 17 Dec 2024 | 00:46:00 | |
In this episode of Trades Secrets, we have the pleasure of talking to Carl Kwan, an expert video marketing strategist with a YouTube channel of over 121,000 subscribers. Together we talk about Video Marketers vs Videographers, Carl’s 2025 predictions, and the four videos you NEED to have for your contracting business come 2025. “People don’t realize YouTube is the world’s 2nd largest search engine” - Carl Kwan (a quote from today’s episode) Episode Highlights:
Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 52 - 10 Tips for Contractor Marketing | 08 Jul 2024 | 00:23:45 | |
In this episode of Trades Secrets, we go over the top 10 tips for contractor marketing to help you improve business growth and customer acquisition. We emphasize the importance of having a solid foundation in place before ramping up marketing efforts. Whether you’re a small business, a roofing contractor, or just someone interested in knowing more about effective marketing practices, this is the episode you’ve been waiting for. Episode Highlights:
Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media:
At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 51 - Light Em' Up Website Roast | 24 Jun 2024 | 00:24:24 | |
In this episode of Trades Secrets, we focus on critiquing and analyzing one of our client's websites. Inspired by “The Roast of Tom Brady”, we perform a detailed review of their website while also roasting some of its flaws along the way. Throughout the episode you will hear typical mistakes made on company websites, with areas of improvement pointed out with our explanation of why you should avoid them. This episode is perfect for business owners curious as to how they can improve their website and anyone who found “The Roast of Tom Brady” funny. Episode Highlights:
Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media:
At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 50 - The Google Leak: Sandboxin' Son of a | 10 Jun 2024 | 00:41:32 | |
Welcome back contractors! In this episode, we dive into the biggest Google search algorithm leak in history, exposing thousands of APIs in a 2,500+ page document. We dissect just some of the bigger points from the leak, providing insights and actionable tips for contractors regarding search engine optimization (SEO) and website management. This is a must-watch for any contractor looking to gain insight and knowledge of the Google leak and wanting to capitalize on this valuable information! Episode Highlights:
Missed an episode? Catch up with our full playlist of TradesSecrets podcasts found here:
Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media:
At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your ma Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 49 - Tech Talk: Bringing Clarity to Marketing Jargon | 06 May 2024 | 00:30:37 | |
Welcome back contractors! In this episode, we take a look at common marketing jargon you may have heard either with your marketing agency or on social media. If you’ve ever felt confused hearing some of these terms or want to have a better understanding of marketing lingo, then this is the episode for you! Episode Highlights:
Missed an episode? Catch up with our full playlist of TradesSecrets podcasts found here: Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media:
At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 48 - Top 5 Episodes of 2023 | 22 Apr 2024 | 00:15:41 | |
Welcome back contractors! In this episode, we look back at our 5 best-performing episodes of 2023 based on engagements and other metrics. While revisiting these episodes we discuss why we think they were so popular and give an overview of the key points of those episodes. So if you’re new here we encourage you to go back and listen to those as most are still applicable in 2024! Episode Highlights:
Missed an episode? Catch up with our full playlist of TradesSecrets podcasts found here: Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media:
At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Imposter Syndrome is a Superpower | Ep 65 | Trades Secrets: Contractor Marketing | 01 Dec 2025 | 00:33:22 | |
Everyone feels like a fraud sometimes. But what if that feeling isn’t a weakness, but a sign that you are growing into something bigger? In this episode of Trades Secrets, Devon and Amanda dive deep into imposter syndrome and reveal how it can actually become one of your greatest tools in business and marketing. Whether you’re a contractor building a business or a marketer trying to prove your value, this episode will help you rethink your self-doubt and turn it into fuel. Episode Highlights:
Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: At Elevation Marketing, we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 47 - Why Google Ads is Risky Business | 08 Apr 2024 | 00:29:21 | |
Welcome back contractors! In this episode, we dive deep into the topic of Google Ads and why it's not a silver bullet solution for contractors seeking leads. We discuss the potential risks and misconceptions surrounding Google Ads, emphasizing the need for proper testing, optimization and realistic expectations. Episode Highlights:
Missed an episode? Catch up with our full playlist of TradesSecrets podcasts found here: Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media:
At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 46 - Why SEO Proposals Are Apples to Oranges | 25 Mar 2024 | 00:27:39 | |
Welcome back contractors! In this episode, we cover questions you should ask when searching for SEO companies/agencies and why SEO proposals are apples to oranges! We also discuss why each question is so important and help you understand how to get the most out of your SEO marketing budget. Tips:
Episode Highlights:
Missed an episode? Catch up with our full playlist of TradesSecrets podcasts found here: Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media:
At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 45 - The State of Search (2024) | 11 Mar 2024 | 00:32:47 | |
Welcome back contractors! In this episode, we cover key SEO trends to be aware of in 2024 and provide tips for contractors on how to stay ahead of the game. We discuss everything from SEO vs AEO, Google’s algorithm update, the importance of high-value content and much more! If you want to elevate your SEO game in 2024, tune in to get actionable insights you can implement right away. Learn how to maximize your company’s SEO strategy and get the phones ringing with qualified leads! Episode Highlights:
Missed an episode? Catch up with our full playlist of TradesSecrets podcasts found here: Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media:
At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 44 - I Saw It On Social | 26 Feb 2024 | 00:26:38 | |
Welcome back contractors! In this episode, we cover key marketing questions many of you have asked on social media such as how much should I spend on ads, where should I focus my efforts, is SEO worth it, should I buy backlinks, and how often to post on social media. In this new segment, we call “I Saw It On Social”, we provide practical tips and advice based on our experience working with contractors to help optimize your marketing strategy. If you want real-world guidance to elevate your business in 2024, tune in to get actionable marketing insights you can implement right away. Learn how to maximize your marketing dollars and get the phones ringing with qualified leads! Episode Highlights:
Missed an episode? Catch up with our full playlist of TradesSecrets podcasts found here: Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media:
At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 43 - Lessons Learned in Scaling a Successful Roofing Company with Erika Smith | 12 Feb 2024 | 00:25:27 | |
In this episode of Trades Secrets, we cover key strategies for roofing company owners and entrepreneurs to scale their businesses. Our guest Erika shares her unique career journey through different roles in the roofing industry, from working at suppliers and manufacturers to running the marketing for another company and eventually starting her own company, The Roofing Revolution. We dive into the strategic decisions Erika made around controlled growth, cash flow management, business development, and providing personalized service. She also gives tips for starting your own roofing business. If you're looking to grow your company in 2024 through relationships rather than relying only on digital tactics alone, this value-packed episode is one you won't want to miss! Episode Highlights:
Connect with Erika Smith: LinkedIn - https://www.linkedin.com/in/erika-smith-84418a12/ Text - (720)-427-9555 Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media:
At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 42 - 2024 Marketing Musts for Plumbers | 29 Jan 2024 | 00:14:03 | |
Welcome back, plumbers! In this episode, we cover the top marketing strategies you NEED to implement in 2024 to get your phone ringing with high-quality leads. We provide actionable tips to optimize your Google Business Profile, create effective service videos, launch online review campaigns, get Google Guaranteed certified, and leverage Google Guaranteed Ads to drive calls. If you want to increase your credibility, stand out from competitors, and fill your sales pipeline in the new year, you don’t want to miss this episode. Tune in now to make 2024 your most profitable year yet with these must-have digital marketing plays for your plumbing business! Episode Highlights:
Find out how we can help you grow your business: https://elevmarketing.com/ Connect with us on social media:
At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 41 - Building Blocks of Branding with Britt Sawyer | 19 Dec 2023 | 00:35:37 | |
In this week’s episode with special guest Britt Sawyer, we explore the core elements of your business's identity: Your Brand's Foundation: Learn how your brand communicates without words, logo variations, color palettes, and typography. Adapting Online: Discover strategies to engage your digital audience effectively. The Power of Storytelling: Unlock the impact of storytelling in marketing, from creating emotional connections to embracing vulnerability. Key Storytelling Aspects: Explore emotional resonance, visuals, customer stories, and more. How-To Guide: Master the storytelling process, from exposition to conclusion. Join us with special guest Britt Sawyer for valuable insights into contractor marketing. Subscribe for industry-changing tips! #ContractorMarketing #Branding #StorytellingMarketing Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 40 - Should I Do SEO for my Plumbing Company? | 08 Dec 2023 | 00:14:40 | |
In this episode of Trade Secrets: Contractor Marketing, we unravel the essential strategies and must-knows for plumbing businesses aiming to boost their marketing prowess. First up, we dissect the perennial question: "Should I do SEO for my plumbing company?" Delve into the pros and cons, exploring scenarios where investing in SEO could be a game-changer for your business, and when it might not be the optimal route. Next, fast forward to the upcoming year with "2024 Marketing Musts for Plumbers." Discover the actionable steps to enhance your Google Business Profile, harness the power of video marketing, launch a compelling reviews campaign, tap into the potential of email marketing, and secure your business with Google Guaranteed and strategic ad campaigns. Drawing from comprehensive research and insights from Ahrefs, we explore a wealth of strategies tailored specifically for plumbing companies. Uncover the nuances of SEO, proven marketing strategies, website upgrades, social media growth tactics, and the impact of content marketing. In addition to these expert insights, we provide a detailed breakdown of the top three blog topics that could set your plumbing business apart. From maximizing visibility through SEO strategies tailored for plumbing businesses to leveraging PPC for accelerated growth and elevating your brand through strategic content marketing, we cover it all. Lastly, for plumbing entrepreneurs eyeing a revenue sweet spot between $2M and $5M, we present a strategic breakdown of marketing investment priorities. Discover the recommended order of importance, from local SEO dominance and website optimization to CRM systems, online reviews, targeted digital advertising, content marketing, and more. Tune in to gain a comprehensive understanding of how to navigate the dynamic landscape of plumbing business marketing, seize opportunities in 2024, and carve out a strong, competitive edge in the industry. Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 39 - There's No Easy Button for SEO - Not Even with AI | 07 Nov 2023 | 00:28:22 | |
In this week's episode of Trade Secrets, we're talking about the pitfalls of "Fast & Easy SEO". Is it all that it cracks up to be? Or will the quick and dirty approach actually hurt you in the long run? Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 38 - Behind the Blueprint - Tips From Randy Brothers a Leading Voice in the Roofing Industry | 24 Oct 2023 | 00:28:02 | |
In this week's episode of Trade Secrets, we dive into the world of contractor marketing with the seasoned expert, Randy Brothers. With decades of experience in the industry, Randy has fine-tuned marketing techniques that have propelled his business to success. Join us as we uncover the key strategies and insider tips that have made Randy a standout figure in the contracting world. From establishing a strong online presence to leveraging social media, Randy shares invaluable insights that can transform your marketing game. Randy Brothers is a distinguished speaker, entrepreneur, and author of the acclaimed book, "Start, Build, Grow: A Contractor's Guide to Success." (Find it here). His extensive knowledge and practical approach make this episode a must-listen for contractors looking to level up their marketing efforts. For those eager to further their education, Randy also heads The Roofing Academy, an invaluable resource for contractors seeking to refine their skills and business acumen. Explore The Roofing Academy here and take a step towards building a more successful contracting career. Tune in now and gain access to the trade secrets that could revolutionize your marketing approach! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| 3 Ways to Generate More Leads in 2026 | Ep 64 | Trades Secrets: Contractor Marketing | 17 Nov 2025 | 00:14:36 | |
In this episode of Trades Secrets, we are finally together in person for a special retreat edition of Trades Secrets. We share three simple and effective ways for contractors to attract more leads in 2026. Whether you are just getting started or running a large, established company, these lead generation strategies will help you bring in more business and grow consistently. We break down how to get a steady stream of Google reviews, how to use Google Local Service Ads (GLSA) to drive quality leads, and why adding interactive tools like instant roof quotes or siding visualizers to your website can build trust and engagement. We also explain how to nurture those new leads through smart follow-up strategies that keep your business top of mind when it is time for customers to make a decision. Episode Highlights:
Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: At Elevation Marketing™, we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 37 - Interview with Matt Bertram | 12 Oct 2023 | 01:07:03 | |
Matt Bertram is a multifaceted professional with extensive expertise in digital marketing and brand development. He co-owns and holds the majority stake in Houston-based EWR Digital, a leading digital marketing agency he's been with for over two decades. Under his guidance, the agency has received an impressive 122 five-star Google reviews and is internationally recognized for SEO and earned media. Matt also manages over $10 million in advertising budgets for top clients across various industries. He co-hosts the highly acclaimed "SEO Podcast: The Unknown Secrets of Internet Marketing" with EWR Digital co-founder Chris Burres, boasting over 4 million downloads and 55,000 monthly listeners. Additionally, Matt is an Agency Partner with major platforms including Google, Bing, and HubSpot, and brings over 12 years of talent acquisition experience to the table, particularly in the oil, gas, and healthcare sectors. A graduate of Texas A&M Mays Business School, Matt holds a marketing degree and boasts over seven years of Search Engine Optimization expertise. Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 36 - 2024 Marketing Plan: Why Now is the Time to Get your $H!# Together - Part 3 | 19 Sep 2023 | 00:14:30 | |
Welcome back to the final installment of our 2024 Marketing Plan series! In this episode, we're diving into the crucial execution phase. It's time to turn those plans into action and see your marketing strategy come to life. Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 35 - 2024 Marketing Plan: Why Now is the Time to Get your $H!# Together - Part 2 | 12 Sep 2023 | 00:18:28 | |
Welcome back to Part 2 of our essential guide for crafting a potent 2024 marketing plan. We'll dive deep into completing a thorough SWOT analysis, followed by an insightful competitive analysis. Learn to define clear marketing goals, including the pivotal target of generating a specific number of leads. Discover expert strategies for budget planning to maximize ROI. Craft a comprehensive marketing plan and set a realistic timeline, crucial for achieving milestones like a Q1 website launch. Uncover the key steps in vendor selection and executing your strategy seamlessly. Finally, grasp the art of monitoring and adapting your plan for sustained success. Don't miss this critical guide - hit like, subscribe, and let's conquer your marketing goals together! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 34 - 2024 Marketing Plan: Why Now is the Time to Get your $H!# Together - Part 1 | 05 Sep 2023 | 00:17:09 | |
🚀 It's that time again - time to start planning your marketing strategy! 🚀 Join us in this insightful video as we dive deep into the essential steps for crafting a successful marketing plan. We'll cover: 1️⃣ Analyzing Your Current Strategy: Discover what's been working and what hasn't. Learn how to assess your performance and make data-driven decisions. 2️⃣ Lead Generation Metrics: Find out how many leads you're generating per week and month, and assess their quality. We'll guide you through the process. 3️⃣ Identifying Strongest Lead Sources: Learn where your most valuable leads are coming from and understand the importance of top-of-mind awareness. 4️⃣ Optimizing Marketing Channels: Explore ways to cut spending on channels that aren't delivering results. We'll discuss social ads, Google Ads, and more. 5️⃣ Tools for Assessment: Refer to our podcast on Google's Tool Shed for a comprehensive list of tools to evaluate your marketing performance. 6️⃣ Define Your Audience: Don't waste resources on marketing channels that don't align with your target audience. We'll show you how to make strategic choices. Whether you're a seasoned marketer or just starting, this video will equip you with the knowledge you need to plan your marketing effectively and drive better results. Don't miss out on these valuable insights! 🔥📈 #MarketingStrategy #AudienceAnalysis #LeadGeneration Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 33 - Behind the Blueprints: Getting to Know Amanda | 22 Aug 2023 | 00:30:18 | |
Amanda Joyce, your esteemed host, shares her personal odyssey into the world of contractor marketing. Discover how her passion for marketing blossomed from her early career, leading her to become a beacon of guidance for contractors seeking to elevate their marketing game. Intrigued about how Amanda and our channel crossed paths? Hear the captivating story of how serendipity played a hand in forging a remarkable connection. Amanda's journey through the intricate realm of contractor marketing unfolds, revealing the driving forces behind her dedication. Explore her deep-seated love for the craft and the pivotal moments that have fueled her unwavering commitment. What sets Amanda apart? Dive into her proudest moment – a contractor marketing project that exemplifies her expertise and creativity. Unravel the strategy behind TCA's content that has left a lasting impact on the industry. Stay ahead of the curve as Amanda delves into emerging trends within contractor marketing. Witness the transformation of the digital landscape, as Amanda discusses the shift from Google Ads to the groundbreaking GLSA approach. Ready to take your marketing efforts to new heights? Amanda's closing advice is a gem of wisdom for all contractors aspiring to improve their marketing endeavors. Learn the importance of finding a trusted marketer and maintaining consistency to ensure your marketing investments yield substantial returns. Join us in this enlightening episode as we venture "Behind the Blueprints" and get to know Amanda Joyce – the driving force behind invaluable contractor marketing insights. Don't miss out on this opportunity to gain a fresh perspective and elevate your marketing game. Subscribe now and hit the notification bell to stay updated with our latest content! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 32 - Behind the Blueprints: Getting to Know Devon | 15 Aug 2023 | 00:34:43 | |
In this episode, we're excited to introduce you to the driving force behind the invaluable contractor marketing advice we provide. Prepare to gain a fresh perspective on the world of contractor marketing, enriched by Devon's expertise and unique journey. Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 31 - The Raw Truth: Agencies Aren't Perfect | 07 Aug 2023 | 00:25:53 | |
In this eye-opening video, we're diving into "The Raw Truth" about agencies – admitting that perfection is elusive, even with the best intentions. Join us as we unravel the range of errors and inefficiencies and provide valuable insights into identifying the good, the bad, and the ugly in agency-client dynamics. Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 30 - Google's Tool Shed: Free Tools & Why You Need Them | 31 Jul 2023 | 00:26:57 | |
In today's episode, we take you on a journey through Google's Tool Shed, revealing a treasure trove of free tools that can revolutionize your marketing strategy. Discover why you need to care about these tools, as they are not only cost-effective but also incredibly effective in tracking and enhancing your marketing efforts. Before we dive into the details, remember that each of these tools requires a login, so ensure you have access to all of them with a single email login for maximum convenience. We kick off the exploration with Google Business Profile (GBP), a vital free business listing from Google that's essential for appearing in the local 3-pack. Learn how to showcase your services, answer FAQs, and build trust with consumers and Google by gathering reviews. Next, we delve into Google Analytics, an absolute must-have for tracking website traffic and measuring marketing success. We'll guide you through GA4, explaining how to monitor form fills, downloads, popular content, user behavior flow, and more. Continue the journey to uncover the power of Google Tag Manager (GTM), a tool that streamlines website tracking without overwhelming code implementations. Discover how GTM helps you create triggers, deliver data to your GA4 profile, and track valuable actions like contacts, phone calls, downloads, and video views. Explore other indispensable tools, including Google Search Console, Google Ads, Google Local Services Ads (GLSA), Google Trends, and Google Alerts, each offering unique insights and advantages for your marketing endeavors. Don't miss this opportunity to level up your marketing game with Google's Tool Shed! Hit play and let's get started. Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 29 - 7 Common Pricing Mistakes That Are Crippling Your Business with | 25 Jul 2023 | 00:44:13 | |
Are you a contractor, builder, or remodeler struggling with your business's financials? Join us for an insightful interview with Randy Stanbury, an accomplished entrepreneur and business coach, as he shares the key to success in the construction industry. 🏗️ In this episode, Randy reveals "The Sweet 16" - 5 crucial things you must know and 7 common mistakes to avoid. Discover practical strategies to increase your profit and get the full webinar for even more insights. 📝 Here's what we'll cover:
Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 28 - From Funeral to Future: Understanding the New Google Analytics (GA4) | 11 Jul 2023 | 00:23:30 | |
Discover the power of Google Analytics 4 (GA4) in today's video! Say goodbye to Universal Analytics as we explore the reasons behind the transition and the limitations it addressed. GA4 offers enhanced customization, privacy-first approach, and advanced measurements for better understanding user behavior. Learn about attribution modeling, cross-device tracking, and customizable reporting. Navigate the transition, set up your GA4 profile, and ensure proper data collection. Unlock the potential of GA4 for tracking marketing successes and failures. Embrace the future of analytics - watch now! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Raise the Roofle: How Smart Contractors Are Selling Roofs in a Click | Ep 63 | Trades Secrets: Contractor Marketing | 03 Nov 2025 | 00:50:34 | |
In this episode, we sit down with Roofle’s Matthew McDaniel and Chris Morris to uncover how instant roof quote technology is transforming the way contractors sell, market, and scale their businesses. From its early beginnings as a B2C experiment to its evolution into one of the most impactful SaaS platforms in home improvement, Roofle is helping contractors close more deals, build trust faster, and operate with unmatched efficiency. The conversation dives deep into how buyer behavior has shifted in the era of instant answers, why pricing transparency builds credibility instead of fear, and how agencies like Elevation Marketing are using Roofle’s reseller program to give smaller contractors the same edge as major players. Episode Highlights:
Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: Connect with Matthew McDaniel, Founder & Chief of Product: At Elevation Marketing, we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 27 - Mastering the Home Show Circuit: A Guide to Success for Contractors | 03 Jul 2023 | 00:30:17 | |
Are you a contractor looking to excel in the home show circuit? Discover how to master home shows, maximize your ROI, and keep your pipeline full with our comprehensive guide! 🏠💼 In this video, we dive into the world of home shows, exploring their purpose and the potential benefits they offer for contractors like you. From direct marketing to brand exposure, lead generation to networking opportunities, home shows can be a game-changer for your business. Prepare for the show like a pro by identifying the right event, planning your budget, reserving booth space, and creating engaging marketing materials. We'll show you how setting clear objectives can lead to tangible success, ensuring you get the most out of your investment. Learn the art of designing an attractive booth that captivates attendees and draws in foot traffic. Discover effective communication and sales techniques that help you engage with potential clients, handle objections, and capture valuable leads.Want to showcase your work effectively at the home show? We've got you covered! Explore the role of portfolios, testimonials, and past project showcases in building trust and credibility. Once the event is over, don't miss out on post-show strategies! Learn about the importance of follow-ups, remarketing ads, and building long-term relationships with leads and contacts made during the show. We'll also share common mistakes to avoid, including booth design faux pas, not capturing customer information, and not maximizing every minute of the show. And to keep you inspired, we've included real-life success stories to motivate your journey towards home show excellence! With actionable takeaways at the end, you'll be equipped to do the math, set clear calls to action, and have knowledgeable, personable salespeople manning your booth. Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 25 - Unleashing the Power of Energy Rebates for Contractors | 19 Jun 2023 | 00:21:08 | |
In this video, we explore the untapped potential of energy rebates for contractors. Discover how leveraging rebates can turn energy into opportunity and boost your sales. With the average American carbon footprint being 16 tons per year, and governments incentivizing energy-efficient practices, now is the time to tap into this growing trend. We delve into the Inflation Reduction Act of 2022, which includes $8.8 billion in rebates for Home Efficiency and Home Electrification and Appliance Rebates. Additionally, commercial buildings can receive generous incentives for efficiency improvements such as rooftop solar, energy storage systems, and EV charging installations. Join us as we share a real-life example of how energy rebates have worked wonders for an electrician, generating over 20,000 impressions on Google and providing valuable content for the sales process. We discuss the numerous benefits of marketing services related to energy rebates, including increased customer appeal, gaining a competitive advantage, providing value-added services, supporting sustainability, and accessing financial incentives. As the market for energy-efficient solutions continues to grow, offering services that qualify for rebates opens up new market opportunities for contractors. Learn about various types of rebates, from BC Hydro and Energy Star to federal incentives such as the SOLAR tax credit. We also touch upon local municipal and state-level rebates and tax incentives, as well as opportunities with local power companies. Don't miss out on this chance to unlock the power of energy rebates for your contracting business. Embrace sustainability, attract more customers, and stay ahead of the competition. Watch the video now and take your business to new heights with energy rebates. Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 24 - How to get the most out of your marketing agency | 12 Jun 2023 | 00:22:06 | |
If you're investing in a marketing agency to manage your marketing efforts, but not following these essential steps, you might as well be wasting your marketing dollars. In this game-changing video, we'll show you how to get the most out of your marketing agency by emphasizing collaboration and effective communication. Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 23 - Crawler Confusion: How Wack Site Structure Kills Your Search Rankings | 05 Jun 2023 | 00:25:10 | |
In this eye-opening episode, we dive deep into the world of search engine crawlers and how they can make or break your search rankings. If your site leaves these crawlers confused or fails to communicate your purpose within a split second, your rankings will suffer. We explore the intricacies of how Google reads your site, starting from the invisible elements like schema markup and then moving down the page, analyzing everything from logos and navigation to content and context. Learn valuable tips on ensuring that crawlers swiftly read your content and understand its context, ultimately boosting your search rankings. Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 22 - Exposed: The Shocking Truth Behind Marketing Agencies Preying on Contractors | 29 May 2023 | 00:38:45 | |
Discover the alarming tactics used by marketing agencies to exploit contractors. Falling victim to deceptive practices can devastate your business financially. Stay informed to protect yourself and the industry. Select the right marketing partner for long-term growth. Learn from real-life horror stories and use them to vet potential partners. Watch the video now and empower yourself. Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 21 - Landing Pages and Why you Need them | 23 May 2023 | 00:17:04 | |
In this episode, we explore the importance of landing pages and why you need them. Landing pages are standalone, focused pages that guide visitors toward a specific action without any distractions. Unlike your homepage, they boost conversion rates by providing clear messaging and tracking the effectiveness of your marketing campaigns. Discover how landing pages can enhance your online presence and drive meaningful results for your business. Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 20 - ChatGPT + Bing How to leverage that marriage | 15 May 2023 | 00:21:02 | |
Are you ready to gain a competitive edge in the search landscape? Discover how the marriage between Bing and ChatGPT is revolutionizing the way we search, and learn five powerful strategies to leverage this dynamic duo. Stay ahead of the game by shifting your approach today! Bing may have had a small market share in the past, but it's steadily growing. In 2022, Bing accounted for less than 2.5% of all searches, and it's projected to continue its upward trajectory. Microsoft reported a significant milestone of 100 million daily active users on Bing, with approximately one-third being new users. Although Google dominates with a billion daily active users, Bing offers unique advantages for local searches, higher conversion rates, and provides richer image options and better filtering capabilities. Here are the five powerful ways you can leverage the Bing and ChatGPT marriage:
Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 19 - The AI Race & Why NOW is the Time to Optimize for Bing | 05 May 2023 | 00:20:15 | |
Are you struggling to stand out in a crowded online market? It's time to optimize for Bing! In this episode of Trade Secrets: Contractor Marketing, we explore the AI race and why now is the time to shift your focus to Bing. With Bing's increasing market share and Google's position as the search leader in jeopardy, it's crucial to get ahead of the competition. https://www.bing.com/toolbox/webmaster https://blogs.bing.com/search-quality-insights/ We'll delve into the latest news, including the potential for Samsung to switch to Bing as the default search engine on its smartphones and tablets, a contract worth $3 billion per year. And with Bing's stocks on the rise, it's clear that this search engine's dominance is only going to increase. But what can you do to optimize for Bing? First, claim your Bing Business profile and sync it with your Google Business Profile. Set it to sync regularly if you frequently update your GBP. Then, run ads in Bing! The cost per click is much cheaper, and it can be a winning strategy to run your highest valued keywords from your Google Ads account in Bing. We also offer some pro tips for those with more advanced SEO knowledge, including tapping into Bing Webmaster Tools and checking out the Bing Search Quality Blog for recommendations on how to improve your rankings. Don't miss out on this opportunity to get ahead of the game Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 18 - 7 ways to leverage existing reviews | 01 May 2023 | 00:19:52 | |
In this video, we dive into the topic of leveraging existing reviews and why it matters for contractors. Online reviews are crucial for any business, but knowing how to make the most of them is equally important. These 7 tips will help contractors attract new customers and reengage existing ones by utilizing their hard-earned reviews. Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 17 - Fractional CMO Services: When Does It Make Sense to Invest? | 24 Apr 2023 | 00:43:53 | |
In this video, we will be discussing the concept of a fractional CMO, a person who provides coaching, advisory, and execution of strategies for businesses looking to grow but do not need a full-time CMO. The fractional CMO understands marketing, sales, and growth and can work in conjunction with everyone on the team. They provide expertise, leadership, and guidance, as well as accountability, for $2M - $30M companies who do not require 160 hours per month. Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Roofle-ution | Ep 62 | Trades Secrets: Contractor Marketing | 20 Oct 2025 | 00:10:50 | |
In this episode of Trades Secrets, we share our candid story of how we went from Roofle skeptics (the popular satellite-based roofing calculator) to becoming official resellers (and to be honest, huge fans). We break down how the tool has evolved over the last few years, what’s changed in buyer behavior, and why interactive quoting tools like Roofle are becoming essential for contractors in today’s digital-first marketplace. Episode Highlights:
Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: At Elevation Marketing, we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 16 - Creating an Effective Keyword Strategy | 17 Apr 2023 | 00:26:09 | |
In this week's episode, we're talking all about creating an effective keyword strategy and why it’s important to discover where your buyer is and what they’re looking for. Why should you care? Not having a well researched keyword strategy can make or break your search results, ad if your goal is to rank #1, then it’s pretty darn important to get it right. With years of experience in SEO marketing and keyword research strategy under our belt, we can confidently tell you keyword phrases change from region to region and location to location even within the same industry. Doing the research upfront will pay off long term for your business. Tune in to learn more about…
Missed an episode? Catch up with our full playlist of TradesSecrets podcasts found here: https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1As Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 15 - Why 1 Marketing Channel Isn't Enough | 10 Apr 2023 | 00:19:50 | |
This week we're discussing why you can’t focus on just 1 marketing channel! Throwing all your marketing budget at 1 channel will yield inconsistent results & there is no ONE marketing channel that will deliver all the leads you need. Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 14 - Where Does Marketing Stop & Sales Begin? | 03 Apr 2023 | 00:13:24 | |
In this week’s episode, we’re discussing where marketing stops and sales begin and how understanding the role each of these departments plays can improve messaging and conversions. What a lot of companies assume is that marketing funnels leads to a salesman, then the salesman closes the deal. What we’ve found is that not only is this often true, but in fact marketing touches each department in your company. Marketing’s job is to attract customers and tell those customers how the company is going to solve their problem. This can even lead to some tension between the sales and marketing teams so open and clear communication about how to better lead quality is essential. When all departments are in sync, everyone benefits (including the customer) and everyone’s jobs are easier! Find out how we can help you grow your business: https://elevmarketing.com/ | |||
| Episode 13 - Preparing an Effective Storm Campaign | 27 Mar 2023 | 00:17:27 | |
This week, we're talking about preparing an effective Storm Campaign. If you're an exterior restoration company without a storm campaign prepped, you could miss the opportunity to target customers BEFORE the competition. Find out how we can help you grow your business: https://elevmarketing.com/ | |||