Welcome back to Tough Love Marketing, where we shoot the shit about marketing in under 5 minutes. I'm your host, Diana Richardson, and today we're discussing all things free! I have 3 free marketing ideas for you today, so listen up and get ready for some homework. Here we go!

1. Create an original piece of research and publish it.
2. Join and actively participate in online communities.
3. Be a guest on others' podcasts or webinars.

Hello, hello. Welcome back to Tough Love Marketing where we talk about all things marketing in under 5 minutes with no production value or makeup. I'm Diana and today I have a lot to say about marketing for nonprofits. I've created a deck with 5 marketing tasks for nonprofits and if you'd like the whole thing, head on over to my website https://thatsdiana.com and fill out the contact us form. Ok, here we go!

Hello lovelies. Welcome back to Tough Love Marketing where we cut the crap and get straight to the marketing advice. I’m Diana.

This episode is all about a topic near and dear to my cold, yet ever-loving heart — community management and WHY you should absolutely be including it in your marketing strategy.

Here's where I got the stats: 1) 2019 study done by Higher Logic (https://www.higherlogic.com/blog/20-stats-about-the-benefits-of-online-community-forums/#:~:text=76%25%20of%20branded%20communities%20have,also%20have%20a%20knowledge%20base.) 2) GlobalWebIndex report (https://bettermode.com/blog/online-community-stats)

This episode of Tough Love Marketing is all about YOU, my friends, and how to not remain stagnant in your marketing careers. So, with no further ado, here are 5 things you can do to advance your marketing career.

1) Build your own freaking website.

2) Participate in marketing industry conversations and Slack, LinkedIn, and Facebook groups. Some of my faves are Women in Tech SEO, Digital RVA, ProductLed Group, Online Geniuses, SEO Expert, and Semrush All-Stars.

3) Get on marketing podcasts. Here are some of my faves: SEO Rant, The Azeem Digital Asks Podcast, Making a Marketer, and The Marketing Millennials.

4) Conduct your own research.

and

5) Read non-marketing related books.

Well hey you! Nice to see you again and thanks for tuning in. This is Tough Love Marketing where we get right to providing marketing advice in under 5 minutes. I'm Diana Richardson. Today, I'm going to give you the 5 core elements to a strong, smart and thoughtful content marketing strategy. So let's get right to it.

Hi there. And WELCOME to another edition of Tough Love Marketing where we talk marketing shenanigans in under 5 minutes with zero production value or makeup. I'm your host Diana. Today we're talking about some new and creative pieces of content to include in your content marketing strategy. And I'll make it even easier to understand and define what the heck content marketing even is. So buckle up! Here we go!

Today's episode is for those who DO the marketing. I'm talking to YOU, freelancer. It's just you and me today. As freelancers, we're quite used to potential clients grilling us on our credentials — it's totally understandable. Most businesses and brands have been screwed at one time or another (that's a topic for another video), but we also need to take control of our independent work life and get to know these businesses and brands, too.

Welcome back to the two-part series about the 6 Steps to Start Marketing Your Business here on Tough Love Marketing. This episode covers steps five and six and they are a doozy so we're getting right to it - no small talk today. If you have any questions or run into any roadblocks, I'm totally here for you. You can reach me on my website at thatsdiana.com, on Twitter or LinkedIn.

This episode of Tough Love Marketing is part one of two and is all about how the freak to get started with marketing your business. Let's jump right in. What we are going to cover is hopefully going to be easy to remember because we're going to pull from the classic process of answering the questions Who, What, Where, When, Why and How. But, out of order. If you have any questions or run into any roadblocks, I'm totally here for you. You can reach me on my website at thatsdiana.com, on Twitter or LinkedIn.

Hi there. Wow, thanks for tuning in because today’s Tough Love Marketing Advice is the creme de la creme. And we’re going to get right to it. Here are the 5 secrets to successful marketing… 1) Money!

2) Experimentation.

3) Patience

4) Track, track, track!

5) Thoughtfulness

You want more sales, more leads, more clients? Of course! All businesses do, but what many of the businesses I've worked with expect is to spend as little as possible and get major results. It does not work like that. Here's a reality check on marketing and money.

In this edition of Tough Love Marketing Advice, I'll tell you why:

• wanting MORE traffic to your site isn't the right mindset
• ranking #1 in Google isn't actually a goal 
• and what is an actual goal that you and your marketing folks can truly work to accomplish

Hello, hello. Thanks for joining me here at Tough Love Marketing, where we talk about, well, marketing in under 5 minutes without any fluff, production value or make up. I'm Diana Richardson and today we're talking about seasonality for your business.

Google's Smart Campaigns may sound appealing, and I totally understand the appeal, but don't let Google choose your keywords for your Google Ads campaign. It can be expensive, disappointing and give you a negative impression of paid search.

Google Ads and Facebook are over competitive and the platforms are overstuffed with content. Now is the time to think outside the Google and Facebook box and be present where your audience is.

Google and Facebook aren't your only digital marketing options. We literally live on our phones. Now is the time to really think about where your audience is online throughout their day and for you to be a part of that day.

There are many, many, many reasons why your Google Ads campaign may not be producing the results you want including that your own expectations are too high or that Google Ads isn’t the right channel for your goals. But those are topics for another day. Today, we’re getting tough on keywords. Yes, keywords. The cornerstone of digital marketing and paid Google Ads. The first piece of tough love, if you’re letting Google choose your keywords don’t do it! If you’re using their “Smart Campaigns” well there’s your problem right there. Those smart campaigns are not so smart when it comes to choosing keywords aligned with your goals. So, just pause any Smart Campaign you might be running and try again. Ok, secondly, your keywords may not represent how people search for your products or services. You may think they do, but they may not. See, when we are inside of our business day in and day out, we lose sight of how the public views that business or industry. You may say ‘soda dispenser’ but a potential customer might be looking for a ‘coke machine.’ Check out the video for my BEST tip on how to improve your keywords and ramp up the results of your Google Ads campaign.

Thanks for tuning into Tough Love Marketing advice. Today we are talking about one of the reasons why your Google Ads campaigns may not be performing the way you want or producing the results you thought you’d get. Ok, here it comes, here’s the tough love. Your Google ads campaigns may not be producing results because … they aren’t set up to accomplish goals. I’ve seen it time and time again, from marketers and non-marketers, you make a giant list of keywords and think that’s how the magic happens. It’s not.

Hi everyone. Thanks for tuning into Tough Love Marketing advice. This is part 3 in a series about why your Google ads or your Google campaigns aren’t producing the results you wanted or expected. And we’re going to get right to it. Here’s one reason why your Google ads aren’t producing the results you want. And that’s because …

Organic social media is a common free or low-cost marketing tactic that many businesses try because of tight marketing budgets. So, I'm going to address what it can and CANNOT do for your business.

No fuss. No makeup. No filters. Welcome to Tough Love Marketing! Today, we’re getting straight to the point to say that marketing, and I mean successful marketing, is 90% planning in advance. I don’t know who needs to hear this but creating graphics and keywords and content and audience segments ALL. TAKES. TIME. And usually research, too, which does not happen overnight. More to the realistic point, doesn’t happen within a week. The other 10% is made up of patients, testing, tracking results, and creativity. Budget does of course play a role but that’s another video.

Today, we're covering 4 organic social media post ideas that I bet you haven't tried. What do I mean when I say "organic"? Well that simply means that you don't have to pay for advertising for these types of posts - they simply get posted from your account like any other post. You can at any time boost a post or turn one of these ideas into an ad, but I'm trying to save you some money here. Also, organic posts are only seen by the people who already follow you unless you tag another person or account. But I don't want to give away any spoilers, so here we go.

This episode is brought to you by Trax on Wax - a locally owned vinyl record store in Catonsville, Maryland BUT sells a huge selection of vinyl online. So no matter where you are, you can enjoy the magical shopping experience of Trax on Wax. Visit their website at https://www.traxonwaxrecords.com/. Ok, so Today I’m going to reset the way we all think about Google Ad’s role in our digital marketing strategies AND reset the expectations for those campaigns.

Helllo, my friends and welcome back to Tough Love Marketing. I'm your host Diana Richardson and today we are talking all things relationship building. It makes my heart so happy to have this conversation with you. You're going to have homework, so be prepared!

Today we're talking about online community management and 3 tips in under 5 minutes. (Sigh) We'll see!! So here goes.

Hi there. Welcome to Tough Love Marketing where there's no bullshit or makeup. I'm Diana, in case you were wondering. Today, I'm going to tell you 5 reasons why your marketing efforts aren't working or not producing the results you want. Ready? Here we go!

Hello, hello and welcome to Tough Love Marketing where we get straight to the point about marketing in real life. I'm Diana. Hi. Today we're talking about the importance of personalization in your marketing. And my brain is on fire, so we're going to jump right into it.

Ready for some tough love? Thanks for checking out this podcast. I'm Diana and I've been a digital marketer for almost 20 years with experience working at digital marketing agencies, freelance work and a marketing software company. I hope you're ready for some realistic digital marketing advise because I have lots to say!

Welcome back to Tough Love Marketing where we shoot the shit about marketing without any makeup or production and we do it all in under 5 minutes. I'm your host, Diana Richardson, and today, we are talking about marketing and sales enablement.

Let's get right into it because I have a lot to say on this particular topic.

There’s been a delay in recording these episodes so I want to say a HUGE, “Thank you,” for coming back and hanging out with me. You won’t be disappointed. This is Tough Love Marketing where talk all things marketing without the shit and within 5 minutes. Today, we’re talking about launching a go-to-market campaign strategy for a new product or feature launch and I have LOTS to say.

Hello, hello. Thanks for tuning into Tough Love Marketing where we skip the shit and the makeup and get real with what’s up in the marketing world. I’m Diana and today we’re finally talking about AI and ChatGPT and I'm going to answer the question, "What implications does poor or non-existent marketing have on such a landmark innovation?"

Hi and welcome to Tough Love Marketing, where we skip the fluff and the makeup and tell it like it is. I'm Diana and thanks for being here. Today we're talking about individual concentrations within the marketing career. We'll be unraveling the mysteries of Product Marketing, Growth Marketing, Content Marketing, and Lifecycle Marketing There are a lot of nuances, so buckle up, 'cause this is gonna be one heck of a marketing rollercoaster!

Hello, Hello, It's me, I'm Diana and this is Tough Love Marketing where we cut the shit and get straight to the point about digital marketing. Today's tough love is all about keyword research. I'm going to give you 3 do's and 3 don'ts when it comes to taking on the task of finding new keywords for your marketing strategy. And we're going to do it all in under 5 minutes, so let's go.

For your homework, here are the three keyword research tools I want you to test out:

1) Content at Scale: https://contentatscale.ai/

2) Semrush: http://semrush.com/

3) Google Keyword Planner: https://ads.google.com/intl/en_us/home/tools/keyword-planner/

Hello, hello, and welcome back to Tough Love Marketing where we shoot the shit and get real about what's going on in the marketing world. I'm your host Diana and I've just released a "State of Marketing Jobs" research study. You can find it on my website at thatsdiana.com. Today's tough love is all about a marketing plan. What is it and why do you need one. So, here. We. Go!