**TOP 3% GLOBALLY RANKED PODCAST MARKETING & BUSINESS GROWTH SHOW**
Is your podcast getting lost in a sea of other shows, even though you're putting in the work?
Are you struggling to figure out podcast SEO, attract new listeners, or understand why other podcasts keep outranking yours?
Or maybe you're wondering why all that time behind the mic isn't translating into more visibility, authority, and business growth?
You're in the right place.
Welcome to Top Ranked, the podcast for women entrepreneurs who want to stop guessing at podcast growth and start building a podcast business strategy that actually works.
Around here, we make podcast marketing practical, approachable, and a whole lot more interesting.
Here's what we'll talk about:
✨ How to get your podcast discovered by the right listeners using podcast SEO strategies that actually make sense.
✨ What it takes to grow your podcast audience, improve your podcast growth, and compete with other shows in your category.
✨ How to create episodes people want to click on, with a podcast content strategy that takes the guesswork out of what to talk about each week.
✨ What it really takes to climb the podcasts charts, understand your rankings, and give your show a competitive edge.
✨ How to turn your podcast into a business asset that builds authority, attracts customers, and supports your bigger business goals.
But we're not stopping at the usual podcasting tips.
We'll also dig into what's happening in the podcast industry, why some shows climb the charts while others struggle to get noticed, what the platforms are changing, and what it all means for women who are serious about building businesses behind their microphones.
I'm Jan Ditchfield, Canada's leading podcast business strategist and two-time top ranked podcast host. I've helped women entrepreneurs earn more than 1,000 podcast chart placements, and I know that a successful podcast takes more than publishing another episode and hoping somebody finds it.
Whether you're trying to improve your podcast discoverability, figure out your podcast content strategy, climb the Apple Podcasts charts, or turn more listeners into customers, I'll help you understand what matters, what works, and what to do next.
Because your podcast shouldn't just be something you produce every week. It should be one of your biggest competitive advantages.
Hit follow, my friend. We've got a podcast to grow.
70: The 90-Second Audience Growth Strategy to Make Your Podcast Stand Out
Season 5 · Episode 70
Monday, November 2, 2026 • Duration 23:23
Does your audience growth strategy help someone who's never heard of you find your podcast? And when they do, is there enough in those first few moments to make them want to stay?
I know what it's like to look at the podcast charts and wonder what everyone else has figured out. I started with a $25 microphone and 15 downloads, and for a long time I was making episodes for people who already knew me. What I hadn't really considered was how my show would reach someone who didn't.
That's an important distinction, especially when you're growing a smaller show. Podcast positioning isn't just about what you want to talk about. It's about understanding what your next listener is already interested in and where your podcast fits into her world. Because podcast discoverability starts long before someone presses play.
But getting found is only part of an audience growth strategy. What happens when somebody gives your show a chance? I want you to think about the first 90 seconds, and whether they make a new listener feel like they've come to the right place. Not because you need a bigger production budget or a more polished personality. Because even a small show can create an experience worth coming back for.
We'll talk about the difference between serving the audience you already have and reaching the people you haven't met yet, and why podcast engagement deserves just as much attention as visibility. A good audience growth strategy makes room for both.
If you're ready to get more intentional about who finds your show, join me for the free Chart Challenge starting November 2. We'll work on positioning and visibility to help more women get found and ranked on the podcast charts.
Ready to grow your podcast alongside women who get it?
The Show is my podcast business mastermind for women entrepreneurs who want to build a podcast that gets found, grows their business and climbs the charts.
Inside, we’re working on the things that actually move a show forward: podcast business growth strategy, discoverability and SEO, audience growth, analytics, content, authority, chart strategy and turning your podcast into a business asset.
You’ll also be part of a room full of women entrepreneur podcasters to connect and collaborate with, plus access to guest opportunities, Sponsor Match, podcast growth resources and The Show LIVE—our monthly mastermind where we dig into what’s working, what’s not and what to do next.
The Show is free to join.
If you’re a woman entrepreneur building a podcast to grow your business, come find your people—and let’s put more women on the podcast charts.
Welcome to Top Ranked: Podcast Business & Marketing Strategies for Women Entrepreneurs
Season 5 · Episode 70
Thursday, October 29, 2026 • Duration 02:38
Welcome to Top Ranked, the podcast for women entrepreneurs who are ready to get their podcasts discovered, grow their audiences, and turn their shows into a competitive advantage for their businesses.
I'm Jan Ditchfield, a Canada's leading podcast business strategist, and I believe podcast marketing should be about more than publishing episodes and hoping the right people eventually find you.
If you're frustrated by slow podcast growth, wondering why competing shows are outranking yours, or trying to figure out how to turn more listeners into paying clients, you're in the right place.
On Top Ranked, I'm sharing practical podcast marketing strategies to help you grow your audience, improve your podcast SEO, and make smarter decisions about your show's visibility and business growth.
We'll talk about podcast discoverability, podcast ranking, audience growth, and the strategies that help your show stand out. I'll also take you behind the scenes of what's happening in the podcast industry, explore how podcast rankings work, and share what I'm learning from studying the shows that are getting noticed.
I've spent more than 25 years working in business and marketing, and I've helped women entrepreneurs achieve more than 1,000 podcast chart placements. I know how much work goes into creating a podcast, and I want to help you make sure that work is actually moving your business forward.
Whether you're looking for a better podcast strategy, stronger business podcast growth, or a clearer understanding of how to compete in an increasingly crowded space, you'll find practical advice you can put to work.
Follow Top Ranked on Apple Podcasts or Spotify so you don't miss what's coming next.
It's time to turn podcasting into your competitive advantage.
Ready to grow your podcast alongside women who get it?
The Show is my podcast business mastermind for women entrepreneurs who want to build a podcast that gets found, grows their business and climbs the charts.
69: Does Your Podcast Marketing Strategy Still Reflect Your Business?
Season 5 · Episode 69
Monday, October 26, 2026 • Duration 16:15
Does your podcast marketing strategy still reflect the business you're running today? Or is your show representing a version of your business you've already outgrown?
Two conversations this week made me take a closer look at Evergreen Marketing, Simplified. One came from helping a client make sure her podcast keeps up with her evolving business. The other happened while I was teaching podcast SEO inside The Show, when I admitted something I'd never said out loud before: I've never really liked the name of my podcast.
And that realization led to a much bigger question. What happens when your business evolves, but your podcast marketing strategy doesn't?
In this episode, we're talking about the job your show is meant to do in your business, why a business podcast can work at every stage of your marketing funnel, and how your podcast strategy should help turn listeners into customers. We'll also look at competitive positioning, podcast discoverability, and what makes someone choose your show over another. Because podcast growth isn't just about publishing more episodes.
We'll also look at the things listeners actually see and hear: your name, description, podcast content strategy, and calls to action. Sometimes a few thoughtful changes are enough to bring your podcast business strategy back into alignment. Other times, as I've discovered, it's time for something bigger.
This is the final episode under the name Evergreen Marketing, Simplified, and I'm sharing why I've decided to make a change.
If your podcast marketing strategy needs a fresh look, join me for the free Canadian Chart Challenge starting November 2. We'll spend the month working on positioning, visibility, and podcast charting to help more Canadian women get found.
Ready to grow your podcast alongside women who get it?
The Show is my podcast business mastermind for women entrepreneurs who want to build a podcast that gets found, grows their business and climbs the charts.
68: How to Grow Your Podcast Audience: The Podcast Marketing Strategy You're Missing
Season 5 · Episode 68
Monday, October 19, 2026 • Duration 25:00
You can promote every podcast episode and still struggle to grow your audience. Because if your podcast marketing strategy only reaches people who already know you, where are your new listeners supposed to come from?
Sharing a new episode with your email list or Instagram followers isn't a bad thing. But there's a difference between reminding your existing audience to listen and giving someone new a reason to discover your show. And if podcast growth is the goal, that distinction matters.
Instead of building another promotion campaign around this week's episode, what if you focused on finding five new listeners every three days? That's the simple shift behind a promotion routine that puts listener acquisition ahead of another temporary bump in downloads.
We'll talk about starting conversations on Threads before your episode goes live, using podcast SEO and an optimized blog post to reach people searching for your topic, and making Instagram Reels that spark curiosity rather than simply announce a release. You'll also hear why pitching yourself as a guest on other podcasts and connecting with fellow podcasters can create new opportunities for podcast discoverability.
It's not about adding more content to your calendar. It's about using the content you've already made to introduce people to your show, make it easy to follow, and give them a reason to come back. Because a sustainable podcast marketing strategy grows the show, not just one episode.
If you're ready to put your podcast marketing strategy into practice and work toward podcast charting, join me this November for the free Canadian Chart Challenge inside The Show. We'll spend 30 days getting your podcast chart-ready and putting a focused promotion plan into action.
Ready to grow your podcast alongside women who get it?
The Show is my podcast business mastermind for women entrepreneurs who want to build a podcast that gets found, grows their business and climbs the charts.
67: The Best Way to Write Podcast Show Notes That Actually Grow Your Downloads
Season 5 · Episode 67
Monday, October 5, 2026 • Duration 21:34
Podcast show notes are one of the most underused pieces of your podcast SEO strategy. And if you’ve been told nobody reads them anymore so they don’t really matter, I want you to look at them a little differently.
Your show notes aren’t just a recap for the person who’s already listening. They’re another opportunity to help the podcast platforms understand what your episode is about — and to help the person who hasn’t found you yet decide that this is exactly the episode she’s been looking for. That’s where podcast discoverability gets really interesting.
In this episode, I’m taking you behind the scenes of exactly how I write my own podcast show notes. I’ll show you how I choose one target keyword, reinforce it naturally throughout the description, layer in five related keywords and give myself enough room to do all of that without sounding like I wrote the thing for an algorithm.
Because yes, we’re thinking about podcast SEO. But there still needs to be a human being on the other side of it.
And when you repeat this process across your catalogue, all of those little pieces start working together. That can support podcast growth, help you grow your podcast and create more opportunities to increase podcast downloads by bringing the right new listeners into your show.
The best part? You don’t have to sit down and write the whole thing yourself. I use AI to do the writing after I’ve made the strategic decisions, and I’ve included the exact prompt I use below so you can steal it and try it with your next episode.
The Prompt I Use to Write My Podcast Show Notes
Write the show notes for this podcast episode in my natural, conversational voice. Use the attached transcript as the source for what was actually discussed in the episode. Episode title: [INSERT TITLE]My target keyword is [TARGET KEYWORD]. Use this exact phrase within the first 100 characters of the show notes and three additional times naturally throughout the copy. My five secondary keywords are: [SECONDARY KEYWORDS]. Work each one naturally into the copy without keyword stuffing. Do not bold, capitalize or otherwise highlight the keywords unless grammatically required. Keep the finished show notes between 1,200 and 1,800 characters and do not exceed 2,000 characters. Write for a human reader first while keeping the SEO strategy underneath the copy. The finished show notes should sound natural and conversational, not like they were written around keywords. Do not include timestamps. Finish with one clear call to action directing the listener to [OFFER OR RESOURCE] at [URL]. Use Canadian spelling.
66: Is Community the Secret to Growing Your Podcast Downloads?
Season 5 · Episode 66
Monday, September 28, 2026 • Duration 13:51
If you're trying to increase podcast downloads, I want you to think about something we don't talk about nearly enough when we're talking about podcast growth: who you're building relationships with.
Because we spend a lot of time trying to figure out how to grow your podcast by finding more strangers. More social posts, better keywords, more promotion, more ways to get discovered. And yes, all of that matters. But sometimes the person who can introduce your show to exactly the right new listeners is another podcaster who already has their attention.
That's what we're talking about in this episode. How guesting, collaborations, recommendations and simply knowing the right people can become part of your podcast growth strategy—and why community can play a much bigger role in helping you increase podcast downloads than I think we give it credit for.
It's also a big part of why I created The Show. I wanted a Canadian room where women entrepreneurs with podcasts could actually find each other. Not networking for the sake of networking, but real relationships that can lead to guests, collaborations, referrals, new audiences and opportunities we probably wouldn't find on our own.
Because podcast marketing strategy doesn't always need to mean another tactic. Sometimes the smartest thing you can do for your podcast business is stop trying to grow the whole thing by yourself.
So if you want to increase podcast downloads, maybe the next question isn't only, “How do I find more listeners?”
Maybe it's, “Who do I need to know?”
The Show is now open for Canadian women entrepreneurs building podcasts that get found, grow their businesses and climb the charts.
Ready to grow your podcast alongside women who get it?
The Show is my podcast business mastermind for women entrepreneurs who want to build a podcast that gets found, grows their business and climbs the charts.
65: Can You Sell a Podcast? How to Turn Your Show Into a Valuable Business Asset
Season 5 · Episode 65
Monday, September 21, 2026 • Duration 36:19
Selling a podcast probably isn’t something most business owners think about when they start a show. But if your podcast is connected to your business, you may be building an asset with far more value than you realize.
In this episode, I’m joined by exit readiness strategist Amy Sussex to talk about what actually makes a podcast valuable—and whether selling a podcast is really possible. Amy and I have also been working together on the strategy behind her own show, looking at its positioning, discoverability, audience, and how the podcast connects to the larger business she’s building.
Because a podcast’s value isn’t necessarily sitting in its download numbers. It can live in the audience you’ve built, the intellectual property inside your catalogue, your brand and positioning, your podcast SEO and search visibility, your systems, and the relationship between the show and the revenue it helps create. That’s where podcast business strategy starts to look very different from simply trying to grow a bigger audience.
We also get into one of the most interesting questions for expert-led podcasts: what happens when the host is part of the value? Building authority around your expertise is exactly what we want your podcast to do, but there’s a difference between building something that is founder-led and something that is completely founder-dependent. If selling a podcast or eventually selling the larger business is even a possibility, that distinction matters.
And then there’s your back catalogue. If you’ve created 100, 200, or 300 episodes over the years, those aren’t necessarily just old audio files sitting in a feed. You may have built a searchable body of intellectual property that continues attracting listeners, establishing your expertise, and creating opportunities for your business long after an episode was published. That changes the conversation from how to monetize your podcast today to how you build something with lasting value.
Even if you have absolutely no intention of selling a podcast, this conversation matters. Building a show with clear positioning, owned assets, documented systems, strong intellectual property, and a real connection to your business can make the podcast more valuable to you right now. The question isn’t only how many people are listening. It’s what you’re actually building with their attention.Amy is also one of 20+ Canadian experts joining me for The Canadian Entrepreneur Podcast Experience, September 28-30 We’re spending three days talking about growing your podcast audience, authority, and revenue, and Amy will be there teaching more about building value into the business behind your show.Grab your free seat at and come learn with us.
64: The Podcast Download Myth: What Your Download Numbers Aren't Telling You
Season 5 · Episode 64
Monday, September 14, 2026 • Duration 17:51
A podcast download can tell you that a piece of content was distributed. What it can’t tell you is whether your podcast is actually doing its job.
We’ve been taught to treat downloads like a report card for podcast success. But if you’re using your show to grow a business, a big number without context doesn’t tell you whether new listeners are finding you, staying, following, exploring your catalogue, or eventually moving further into your world.
That’s why I want you looking underneath the podcast download instead of asking one metric to tell you the whole story. We’re talking about the difference between distribution, listener behaviour, and business behaviour—and why all three matter when you’re evaluating podcast growth.
Because 300 of the right people can be far more valuable than 30,000 people who listen once and disappear. Listener engagement, audience growth, converting listeners, and podcast listener conversion tell us things a raw total simply can’t. For a podcast business, the real question isn’t whether your number looks impressive. It’s whether the show is creating relationships and movement.
And this is where your podcast download numbers need context. Are new people finding you? Are they listening through? Are they coming back? Are they joining your email list, entering your community, registering for something you’re teaching, or eventually becoming a client? That’s the behaviour I care about.
If these conversations are changing how you look at your data, join me September 28–30 for The Canadian Entrepreneur Podcast Experience. We’re spending three days talking about growing your audience, authority, and revenue, and I’ll take you deeper into the benchmarks I use to evaluate podcast growth.
Ready to grow your podcast alongside women who get it?
The Show is my podcast business mastermind for women entrepreneurs who want to build a podcast that gets found, grows their business and climbs the charts.
63: What Actually Makes a Podcast Chart? My 90-Day Podcast Ranking Experiment
Season 5 · Episode 63
Monday, September 14, 2026 • Duration 20:36
A podcast ranking can move without a massive spike in downloads—and after tracking two of my shows for 90 days, that changed the way I think about charting.
Downloads matter, but they don’t tell you who found your show, whether they were new, how quickly they arrived, or what they did next. When I stopped staring at download totals and started watching listener engagement, I began seeing the same patterns around chart movement again and again. Those patterns became what I now call The Podcast Charting Loop.
I’m breaking down the six behaviours inside that loop: acquisition, velocity, follow, listen-through, binge, and return. You’ll see why concentrated new-listener activity may matter, how audience engagement strategies go beyond getting someone to press play, and why your back catalogue can become part of your podcast growth strategy.
Because podcast ranking factors aren’t something Apple hands us in a neat formula. I’m not claiming to have cracked the algorithm. I’m sharing what I repeatedly observed in my own data—and why I now pay much closer attention to podcast listener conversion, audience growth, and what happens after someone discovers a show.
And this is where podcast ranking becomes more than a vanity metric. Charting can create public proof, increase podcast discoverability, and put your show in front of people who didn’t know you existed. For anyone focused on business podcast growth, that visibility can create another acquisition opportunity and help turn discovery into trust.
If you want to go deeper, join me September 28–30 for The Canadian Entrepreneur Podcast Experience. I’ll show you how I measure the Podcast Charting Loop, the benchmarks I watch, and how to create deliberate acquisition activity around your show.
Ready to grow your podcast alongside women who get it?
The Show is my podcast business mastermind for women entrepreneurs who want to build a podcast that gets found, grows their business and climbs the charts.
Inside, we’re working on the things that actually move a show forward: podcast business growth strategy, discoverability and SEO, audience growth, analytics, content, authority, chart strategy and turning your podcast into a business asset.
62: Podcast SEO in 2026: Why Optimizing Your Podcast Name Isn't Enough
Season 5 · Episode 62
Monday, September 14, 2026 • Duration 19:43
If you’ve optimized your show name and assumed your podcast seo was handled, you may be missing a much bigger opportunity.
Getting found in 2026 isn’t about putting one keyword in your title and calling it a strategy. It’s about giving podcast platforms a clear, consistent picture of what your show is about—and letting listener behaviour reinforce it. That’s how podcast discoverability becomes part of your podcast business, rather than something you have to manufacture every week.
You’ll learn why show-level and episode-level optimization do different jobs, how podcast keyword research helps you choose opportunities worth targeting, and why your episode titles and show notes matter. I’m also breaking down the three questions I use to evaluate a keyword before I build it into my podcast seo strategy.
Because the goal isn’t to chase the biggest keyword. It’s to find the best opportunity. A strong podcast marketing strategy connects relevance, search activity, competition, and the larger territory you want your show to own. That’s where podcast discoverability tips become useful—and where podcast keyword tips become part of a real strategy.
This is also why podcast seo can keep working when you aren’t publishing. My show climbed to #11 on the Canadian charts while I took the summer off. For anyone podcasting for business, that’s the bigger goal: building an asset that can continue bringing new listeners into your world, even when you aren’t constantly feeding it new content.
If you’re ready to see how I build this from the ground up, join me September 28–30 for The Canadian Entrepreneur Podcast Experience. I’ll walk you through my process live, including keyword weight, show-level strategy, episode-level strategy, and the decisions behind choosing keywords worth pursuing.
Ready to grow your podcast alongside women who get it?
The Show is my podcast business mastermind for women entrepreneurs who want to build a podcast that gets found, grows their business and climbs the charts.
Inside, we’re working on the things that actually move a show forward: podcast business growth strategy, discoverability and SEO, audience growth, analytics, content, authority, chart strategy and turning your podcast into a business asset.
You’ll also be part of a room full of women entrepreneur podcasters to connect and collaborate with, plus access to guest opportunities, Sponsor Match, podcast growth resources and The Show LIVE—our monthly mastermind where we dig into what’s working, what’s not and what to do next.
The Show is free to join.
If you’re a woman entrepreneur building a podcast to grow your business, come find your people—and let’s put more women on the podcast charts.
Inside, we’re working on the things that actually move a show forward: podcast business growth strategy, discoverability and SEO, audience growth, analytics, content, authority, chart strategy and turning your podcast into a business asset.
You’ll also be part of a room full of women entrepreneur podcasters to connect and collaborate with, plus access to guest opportunities, Sponsor Match, podcast growth resources and The Show LIVE—our monthly mastermind where we dig into what’s working, what’s not and what to do next.
The Show is free to join.
If you’re a woman entrepreneur building a podcast to grow your business, come find your people—and let’s put more women on the podcast charts.
Inside, we’re working on the things that actually move a show forward: podcast business growth strategy, discoverability and SEO, audience growth, analytics, content, authority, chart strategy and turning your podcast into a business asset.
You’ll also be part of a room full of women entrepreneur podcasters to connect and collaborate with, plus access to guest opportunities, Sponsor Match, podcast growth resources and The Show LIVE—our monthly mastermind where we dig into what’s working, what’s not and what to do next.
The Show is free to join.
If you’re a woman entrepreneur building a podcast to grow your business, come find your people—and let’s put more women on the podcast charts.
Ready to grow your podcast alongside women who get it?
The Show is my podcast business mastermind for women entrepreneurs who want to build a podcast that gets found, grows their business and climbs the charts.
Inside, we’re working on the things that actually move a show forward: podcast business growth strategy, discoverability and SEO, audience growth, analytics, content, authority, chart strategy and turning your podcast into a business asset.
You’ll also be part of a room full of women entrepreneur podcasters to connect and collaborate with, plus access to guest opportunities, Sponsor Match, podcast growth resources and The Show LIVE—our monthly mastermind where we dig into what’s working, what’s not and what to do next.
The Show is free to join.
If you’re a woman entrepreneur building a podcast to grow your business, come find your people—and let’s put more women on the podcast charts.
Inside, we’re working on the things that actually move a show forward: podcast business growth strategy, discoverability and SEO, audience growth, analytics, content, authority, chart strategy and turning your podcast into a business asset.
You’ll also be part of a room full of women entrepreneur podcasters to connect and collaborate with, plus access to guest opportunities, Sponsor Match, podcast growth resources and The Show LIVE—our monthly mastermind where we dig into what’s working, what’s not and what to do next.
The Show is free to join.
If you’re a woman entrepreneur building a podcast to grow your business, come find your people—and let’s put more women on the podcast charts.
Ready to grow your podcast alongside women who get it?
The Show is my podcast business mastermind for women entrepreneurs who want to build a podcast that gets found, grows their business and climbs the charts.
Inside, we’re working on the things that actually move a show forward: podcast business growth strategy, discoverability and SEO, audience growth, analytics, content, authority, chart strategy and turning your podcast into a business asset.
You’ll also be part of a room full of women entrepreneur podcasters to connect and collaborate with, plus access to guest opportunities, Sponsor Match, podcast growth resources and The Show LIVE—our monthly mastermind where we dig into what’s working, what’s not and what to do next.
The Show is free to join.
If you’re a woman entrepreneur building a podcast to grow your business, come find your people—and let’s put more women on the podcast charts.
Inside, we’re working on the things that actually move a show forward: podcast business growth strategy, discoverability and SEO, audience growth, analytics, content, authority, chart strategy and turning your podcast into a business asset.
You’ll also be part of a room full of women entrepreneur podcasters to connect and collaborate with, plus access to guest opportunities, Sponsor Match, podcast growth resources and The Show LIVE—our monthly mastermind where we dig into what’s working, what’s not and what to do next.
The Show is free to join.
If you’re a woman entrepreneur building a podcast to grow your business, come find your people—and let’s put more women on the podcast charts.
You’ll also be part of a room full of women entrepreneur podcasters to connect and collaborate with, plus access to guest opportunities, Sponsor Match, podcast growth resources and The Show LIVE—our monthly mastermind where we dig into what’s working, what’s not and what to do next.
The Show is free to join.
If you’re a woman entrepreneur building a podcast to grow your business, come find your people—and let’s put more women on the podcast charts.
Inside, we’re working on the things that actually move a show forward: podcast business growth strategy, discoverability and SEO, audience growth, analytics, content, authority, chart strategy and turning your podcast into a business asset.
You’ll also be part of a room full of women entrepreneur podcasters to connect and collaborate with, plus access to guest opportunities, Sponsor Match, podcast growth resources and The Show LIVE—our monthly mastermind where we dig into what’s working, what’s not and what to do next.
The Show is free to join.
If you’re a woman entrepreneur building a podcast to grow your business, come find your people—and let’s put more women on the podcast charts.
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