Explore every episode of the podcast Toast

BBC business journalist Sean Farrington introduces the series that uncovers the stories of brands and products that soared to success yet somehow still ended up toast. What made them so special? Why did they disappear?

The series now has its very own feed which will be the new home of Toast on BBC Sounds.

All the previous episodes are available right now in the new Toast feed and the new series begins on BBC Radio 4 and on BBC Sounds on 19 November, 2026.

Orange was once one of the most recognisable brands in Britain — a mobile network with its iconic slogan “The future’s bright, the future’s Orange”, it helped turn mobile phones from elite business tools into everyday essentials.

But while the Orange name still exists globally, its mobile service disappeared from the UK. So what happened?

BBC Business journalist Sean Farrington investigates how Orange took the UK by storm in the 1990s telecoms boom — and why, at home, it ultimately gave way to a new brand: EE.

Joined by resident business expert and entrepreneur Sam White, Sean explores the bold brand thinking that set Orange apart, the rapid growth that made it a takeover target, and the strategic turning points that reshaped the company.

Along the way, they hear from the people who built the brand, including founding marketer Chris Moss, former executives Linda Kennedy and Stuart Jackson, and former EE CEO Olaf Swantee, to understand how Orange captured the public imagination — and why it couldn’t remain a standalone mobile network in the UK.

At the end, Sam draws her own conclusions: as the future stayed bright but less Orange, was the brand overtaken by change — or did it choose to evolve into something new?

If you have an idea for an interesting Toast topic, email toast@bbc.co.uk.

This episode was produced by Linda Walker. Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.

Izal medicated toilet paper was once a staple of British bathrooms - a curious cultural icon, remembered as much for its distinctive feel as for its antiseptic promise. Produced for decades by the Sheffield‑based company Newton, Chambers & Co., Izal became woven into the fabric of schools, hospitals and public buildings across the UK.

So how did a product that was everywhere for so long, end up disappearing from shelves, surviving only in nostalgia, and uncomfortable memories?

BBC Business journalist Sean Farrington investigates how Izal medicated toilet paper went from national widespread use to historical footnote, joined by resident business expert and entrepreneur Sam White.

To uncover the story, Sean and Sam dig into industrial archives, public‑health records and the memories of those who grew up with the unmistakable crinkle of Izal.

They hear from former Newton Chambers employees, alongside Dr Alice White - Digital Editor at English Heritage and Historian of Psychology and former Jeyes employees, Nicholas Goodwin and Jayne Howe- who followed the Izal brand closely after it changed hands in the 1980s.

At the end, Sam must draw her own conclusions about the fate of Izal medicated toilet paper - from changing hygiene standards to the rise of softer, more luxurious competitors - and decide whether its decline was inevitable or simply a failure to adapt?

If you have a good idea for an interesting Toast topic then tell us about it - email toast@bbc.co.uk

This episode was produced by Linda Walker. Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.

Why did the popular stationery chain, Paperchase, end up closing all of its shops?

The BBC Business journalist, Sean Farrington, investigates in the company of resident entrepreneur, Sam White.

Paperchase was founded by two former art students in the late 1960s and went on to become the design darling of the high street, known for its charming greeting cards, wrapping paper, stationery, gifts and art materials.

It expanded across Britain and beyond to America, the Middle East and parts of Europe.

What made Paperchase so special? And how could decades of success slide into decline then shop closures?

Sean speaks to:

-Chris and Rebecca Pond whose father, Eddie Pond, was Paperchase's co-founder -Timothy Melgund - who ran Paperchase under different ownership for over 20 years and led two management buyouts. -Liz Faulkner - from Jelly Armchair, a company that designs greeting cards and supplied Paperchase.

At the end, Sam White has to come up with her own conclusions about the fate of Paperchase based on what she has just heard.

If you have a good idea for an interesting Toast topic then tell us about it - email toast@bbc.co.uk

Produced by Jon Douglas, Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.

The EasyJet founder, Sir Stelios Haji-Iannou, tried to shake up the cinema industry by introducing low-cost movie theatres.

Tickets were priced as low as 20p for customers who booked in advance.

So, why didn't EasyCinema take off?

Stelios speaks to the BBC Business journalist, Sean Farrington, reflecting on his attempts in the early 2000s to bring to UK cinemas the same dynamic pricing that had revolutionized the aviation sector.

Sean also hears from Mark Batey (who was chief executive of the Film Distributors' Association when EasyCinema opened) and speaks to Stewart Niblock (who was Easy Group's Head of New Projects so was responsible for refurbishing and opening the cinema) and Angela Chan (who is now Professor of Creative Industries at Royal Holloway, University of London but in 2003 she was a BBC producer/director who was filming a TV documentary about EasyCinema).

At the end, the resident business expert and entrepreneur, Sam White, has to come up with her own conclusions about the fate of EasyCinema based on what she has just heard.

If you have a good idea for an interesting Toast topic then tell us about it - email toast@bbc.co.uk

Produced by Jon Douglas, Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.

Wilkinson - or Wilko as it became known - was a privately-owned family business that had been successful for decades, offering low-priced household products from its chain of high street stores.

So why did it falter during a cost-of-living crisis when people were looking for value?

The BBC Business journalist, Sean Farrington, investigates how its stores ended up toast, in the company of resident business expert and entrepreneur, Sam White.

To help explain what happened, Sean and Sam delve into the parliamentary archives and hear from expert guests including Gordon Brown who was Wilkinson's managing director for 15 years and Patrick O'Brien, Research Director at GlobalData who has followed the fortunes of high street names for over a decade. At the end, Sam has to come up with her own conclusions about the fate of Wilko based on what she has just heard.

If you have a good idea for an interesting Toast topic then tell us about it - email toast@bbc.co.uk

Produced by Jon Douglas, Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.

What led to the collapse of the Christmas savings club Farepak?

The BBC Business journalist, Sean Farrington, investigates with the entrepreneur, Sam White, alongside him.

It's our Christmas special and we're turning the clock back to the mid 1960s…. and looking at a business which started from humble beginnings in a Peckham butcher's shop, and went on to change Christmas for tens of thousands of families all over the UK.

So, why did Farepak end up toast? Sean interviews:

-David Goodhart - founder of Prospect Magazine, journalist, commentator and author. David tells us more about the man known as Farepak's founder, Bob Johnson and how his passion for philanthropy influenced the business.

-Suzy Hall - Former Farepak customer and agent who went on to become a national campaign coordinator for Unfairpak- a campaign set up in the wake of the Farepak collapse.

-Dermot Power - Former senior partner with the accountants BDO Stoy Hayward, Dermot was appointed as joint administrator to the Farepak business and can talk us through what happened and how he worked to help get customers' money back.

Produced by Linda Walker. A BBC Audio North production for BBC Radio 4 and BBC Sounds. Contact: toast@bbc.co.uk

The fashion chain C&A continues to thrive elsewhere so why did it shut all its UK stores?

The BBC Business journalist, Sean Farrington, investigates how they ended up toast, in the company of resident business expert and entrepreneur, Sam White.

C&A used to be one of the biggest fashion retailers on the UK's high streets until a shock decision in 2000 led to the stores' sudden closure.

To help explain what happened, Sean and Sam delve into the BBC archives and hear from expert guests including Donna Bevan - fashion historian, lecturer and course leader at the School of Creative Industries at Southampton Solent University and Stephen McDermott who worked at C&A for 35 years.

Produced by Jon Douglas, Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.

If you have a good idea for an interesting Toast topic then tell us about it - email toast@bbc.co.uk

Why did Skype fall out of favour in a world of global video calls?

The BBC Business journalist, Sean Farrington, investigates with the entrepreneur, Sam White, alongside him.

Sam never knows what's coming so, at the end of every episode of Toast, she gives her off-the-cuff and authentic professional opinions on why a brand disappeared based on what she has just heard and her own business knowhow.

In this episode, we learn how Skype worked by using Voice Over Internet Protocol to send audio and video data over the internet. It connected users through a centralized, cloud-based service which allowed free voice and video calls between Skype users.

It really changed the game when it came to keeping in touch with friends and family around the world. It helped grandparents meet their grandchildren for the first time without leaving the house and gave us a way of cutting our phone bills.

Sean interviews:

- Peter Raeburn - an award-winning composer who worked with Skype’s founders to create the iconic sounds that became the familiar sound track to Skype which, at its peak, was used by over 300 million people worldwide.

- Andrew Sinclair - a General Manager for Skype for Business who offers his insight into what happened after Skype was sold by Ebay, and snapped up by tech giant, Microsoft.

-Sam Shead - a journalist who witnessed how Skype changed the world of communication, soaring and then sinking and has taken an in depth look at the names behind the brand, so what did he uncover?

Produced by Linda Walker.

Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.

You can email the programme at toast@bbc.co.uk

Feel free to suggest topics which could be covered in future episodes.

Dasani water, a bottled water from Coca-Cola, proved a big hit in the U.S.A so why did it last for less than 6 weeks in the UK?

The BBC Business journalist, Sean Farrington, investigates how it ended up toast, in the company of resident business expert and entrepreneur, Sam White.

In the early 2000s, Coca-Cola had entered the growing bottled water market and was hoping to turn its hit new brand in America into a global sensation.

But shortly after Dasani water was launched in the UK, things quickly went awry, derailing plans for expansion into Europe.

To help explain what happened, Sean and Sam delve into the BBC archives and hear from expert guests including Graham Hiscott, the journalist whose story shone a new light on to the brand, and Conor Carroll a lecturer and marketing expert who has written about the Dasani debacle.

They also hear from Toast listener, Chris Leversha, who remembers buying Dasani water and suggested we cover it on the show.

At the end, Sam has to come up with her own professional conclusions about the fate of Dasani UK based on what she has just heard.

If you have a good idea for an interesting Toast topic then tell us about it - email toast@bbc.co.uk

Produced by Jon Douglas, Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.

How did the company behind the revolutionary BlackBerry smartphone lose its grip on the handset market?

The BBC Business journalist, Sean Farrington, investigates with special guest, Sir Stephen Fry, who has remained 'faithful' to the BlackBerry brand.

Alongside them is the entrepreneur, Sam White, who at the end of the show has to reach her own conclusions on why BlackBerry handsets disappeared, based only on what she has just heard and her own business acumen.

The first BlackBerry device freed business executives from their desks, allowing them to easily write, send and receive emails from almost anywhere. But that was not the only thing that made the BlackBerry, and its later iterations, extraordinary.

The actor, comedian, author and broadcaster, Sir Stephen Fry, also used to be a tech blogger and wrote in glowing terms about BlackBerry devices...until they took a turn for the worse.

Stephen explains why he was disappointed by a brand he loves and how he still hopes it might make a return.

Jim Balsillie was a co-chief executive officer at Research in Motion, the company that created BlackBerry, and offers his insight into how it quickly became a $20billion business and why he felt compelled to resign from such a tremendously successful venture.

The entrepreneur and tech blogger, Kevin Michaluk, witnessed how BlackBerry handsets soared and then sank. He's made a successful career out of building "spiritual successors" to them but can his attempts to bring them back under the original brand prove successful?

The podcast version of this episode, available on BBC Sounds, includes a bonus interview at the end with Sir Stephen Fry on how he feels about technology and social media today.

Produced by Jon Douglas / BBC Audio North

Homebase was once one of our leading home improvement chains so, why did it have to close all of its stores?

The BBC Business journalist Sean Farrington investigates.

Alongside him is the entrepreneur Sam White, who at the end of the show has to reach her own conclusions, based only on what she has heard and her own business acumen.

Homebase was established by the supermarket chain Sainsbury's and a Belgian retailer which was already running a DIY business in Europe and America.

The first Homebase store opened in Croydon in 1981 and it had to be temporarily closed by the police after visiting crowds caused a traffic jam.

The chain expanded across the UK and had more than 300 stores.

It went through some highs, and some serious lows, with various owners but what ultimately caused the closure of its shops?

Sean and Sam hear from expert guests including:

- Allison Foster, curator of the Sainsbury Archive, which is based at London Museum Docklands

- Dave Elliott, a former Trading Director then later Commercial Director at Homebase under different owners

- Matt Walton, senior data analyst at GlobalData

While Homebase's standalone stores are toast, the brand continues to trade online under new ownership. Homebase garden centres and products are also being included within branches of The Range.

Produced by Jon Douglas, Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.

You can email the programme at toast@bbc.co.uk

Feel free to suggest topics which could be covered in future episodes.

FHM was the men's magazine that sold vastly more copies than any of its competitors but still ended up toast. So, why did its publishers stop printing it while other men's magazines survived?

The BBC Business journalist, Sean Farrington, charts its highs and lows in the company of four of FHM's former editors.

Alongside them is the entrepreneur, Sam White, who has to use her business acumen to reach her own conclusions based upon what she has heard.

Featuring in the show are:

- Eric Musgrave - the original editor of 'For Him Magazine' as it was known when it launched in 1985

- Mike Soutar - the FHM editor who took sales to over half-a-million a month in the late 1990s

- Piers Hernu - FHM's editor-at-large who took to the airwaves to defend lads' mags against accusations of sexism

- Joe Barnes - who edited the magazine for four years until shortly before its print publication ceased

Produced by Jon Douglas, Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.

You can email the programme at toast@bbc.co.uk

Feel free to suggest topics which could be covered in future episodes.

Nike's FuelBand was among the first fitness trackers to be launched and was worn by sports stars including the tennis player, Serena Williams. So, why did Nike give up on it so soon after its launch?

The BBC Business journalist, Sean Farrington, is joined by Nike's former Vice President of Digital Sport, Stefan Olander, to get the inside story on what happened to the successful product.

Alongside them is the entrepreneur, Sam White, who at the end of the show, based only upon what she has heard and using her business acumen, has to reach her own conclusions.

Other guests include:

- Nikki Legg - a FuelBand fan who bought one as soon as they came out and wrote to Toast suggesting we cover the fitness tracker on the show.

- Chris Smith - a sports and technology journalist who has written about the FuelBand and is an early adopter of wearable tech

Produced by Jon Douglas, Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.

You can email the programme at toast@bbc.co.uk

Feel free to suggest topics which could be covered in future episodes.

Freeserve rapidly became the UK's number one internet service provider within months of its launch in 1998, yet the brand disappeared almost as quickly. So, what happened?

The BBC Business journalist, Sean Farrington, investigates.

Alongside him is the entrepreneur, Sam White, who at the end of the show has to reach her own conclusions, based only on what she has heard and her own business acumen.

Sean and Sam hear from expert guests including:

- Rory Cellan-Jones OBE - the BBC's former technology correspondent who covered Freeserve's rise and later dedicated a chapter to it in his book 'Dot Bomb - the Rise and Fall of Dot Com Britain'.

- Ajaz Ahmed - a 'Freeserve founder' who badgered bosses to start an ISP while working as a store manager at PC World in Leeds. He later became Freeserve's Business Development Manager.

- Mark Danby - a former Chief Operating Officer at Freeserve.

Produced by Jon Douglas, Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.

You can email the programme at toast@bbc.co.uk

Feel free to suggest topics which could be covered in future episodes.

Woolworths was once a family favourite with well over 1,000 UK stores selling everything from kitchenware to pick and mix. So, why did the business collapse when other general retailers were on the rise?

The BBC Business journalist, Sean Farrington, charts the company's highs and lows before asking 'what went wrong at Woolies?'.

Alongside him is the entrepreneur, Sam White, who at the end of the show has to reach her own conclusions, based only on what she has heard and her own business acumen.

Sean and Sam hear from expert guests including:

- Richard Hawkins - an honorary research fellow at the University of Wolverhampton and president of the marketing history organisation, Charm, who has written about the company’s early days

- Clare Bailey - a retail consultant who was employed by Woolworths

- Claire Robertson - whose retail career began with a Saturday job at her local Woolies and led to her running a spin-off business (called 'Wellworths') after the original failed.

- Tony Page - Commercial and Marketing Director at Woolworths from 2006 who tried to save the business after it went into administration

Produced by Jon Douglas, Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.

You can email the programme at toast@bbc.co.uk

Feel free to suggest topics which could be covered in future episodes.

The mobile phone retailer, Phones 4u, was hugely profitable, so why did it have to close all of its 700+ shops?

The BBC Business journalist, Sean Farrington and the entrepreneur, Sam White discover how Phones 4u ended up toast with help from expert guests including:

John Caudwell - Phones 4u founder

Nikki Barrow & Chris Papageorgiou - former Phones 4u staff members

Ian White - editor of Mobile News magazine

Produced by Jon Douglas. Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.

You can email the programme at toast@bbc.co.uk

Feel free to suggest topics which could be covered in future episodes.

Sliced Bread returns for a new batch of investigations in December, where Greg Foot investigates so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds

Dan-Air was one of Britain's biggest airlines and took millions of people on their first package holidays.

So, why did such a successful business end up 'toast'?

The BBC Business journalist, Sean Farrington, and the entrepreneur, Sam White look into it.

They are joined by:

-Graham Simons - Dan-Air historian and author of the book 'The Spirit of Dan-Air'

-Jackie Stacey & James Hoffmeister - former Dan-Air cabin crew

Produced by Jon Douglas. Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.

You can email the programme at toast@bbc.co.uk

Feel free to suggest topics which could be covered in future episodes.

Sliced Bread returns for a new batch of investigations in December, where Greg Foot investigates so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds

Our Price Records was one of Britain's biggest music retailers offering cut-price albums at over 300 local high street stores. So, why did the chain disappear even before the internet transformed the music industry?

The BBC Business journalist, Sean Farrington, and the entrepreneur, Sam White, examine the retailer's fortunes.

How did it manage to become so successful? And why did it end up 'toast'?

The pair are joined by expert guests including:

-Neil Boote - former commercial director at Virgin Our Price -Phil Cokell - former marketing director at Chrysalis Records -Alison Warner who worked at Our Price Records in the 1980s

Produced by Jon Douglas. Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.

You can email the programme at toast@bbc.co.uk

Feel free to suggest topics which could be covered in future episodes.

Sliced Bread returns for a new batch of investigations in December, where Greg Foot investigates so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds

Kodak made photography mainstream so why did it falter in a digital age?

The BBC Business journalist, Sean Farrington, discovers how Kodak rose to become a massive global enterprise best known for its cameras and film.

Alongside him is the serial entrepreneur, Sam White, ready to offer her opinions on the business's fortunes.

Kodak is still trading profitably but is now a much smaller business than it once was.

Sean and Sam hear from expert guests including:

Kamal Munir - Professor of Strategy & Policy at Cambridge Judge Business School which is part of the University of Cambridge

Don Strickland - Kodak's former Vice President of Digital Imaging

Paul O'Sullivan - who runs a film processing business in London

Andrew Long - who worked in Kodak's consumer products division in the UK.

Produced by Jon Douglas. Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.

You can email the programme at toast@bbc.co.uk

Feel free to suggest topics which could be covered in future episodes.

Sliced Bread returns for a new batch of investigations in December, where Greg Foot investigates so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

Why did we lose Reader's Digest magazine when it is still going in America?

The BBC Business journalist, Sean Farrington, discovers what happened to the brand which started over a hundred years ago and became the most widely read magazine in the world.

Alongside him is the serial entrepreneur, Sam White, ready to offer her opinions on the business's fortunes.

How did a magazine which pinched articles from other publications become so successful? And why did it end up toast in the UK?

Sean speaks to: - Sir Alexander McCall Smith, the best-selling author of The No.1 Ladies Detective Agency who also wrote for The Reader's Digest - Richard Junger, Professor of Communication at Western Michigan State University - Tom Browne, a former editor of Reader's Digest UK - Gary Hopkins, a former owner of the business's UK division - Jason Buhrmester, Chief Content Officer for Magazines & Books at Trusted Media Brands which owns the Reader's Digest brand, still publishes it in America and licenses it for publicaiton in other parts of the world.

Produced by Jon Douglas. Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.

You can email the programme at toast@bbc.co.uk

Feel free to suggest topics which could be covered in future episodes.

Sliced Bread returns for a new batch of investigations in December, where Greg Foot investigates so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

Why did Safeway's UK supermarkets disappear?

Safeway was once one of our biggest supermarket chains, so why did it drop down the list of top performers before disappearing altogether?

The BBC Business journalist, Sean Farrington, looks into it and speaks to the former Safeway director, Teresa Wickham, a former Safeway supplier, Judy Garner, and the News Editor, Ronan Hegarty, from The Grocer magazine.

Alongside them all to analyse Safeway's fortunes is the self-made millionaire and serial entrepreneur, Sam White.

This episode was produced by Viant Siddique.

Toast examines the brands that reached dizzy heights only to end up…toast.

It is a BBC Audio North production for Radio 4 and BBC Sounds.

You can email the programme at toast@bbc.co.uk

Feel free to suggest topics which could be covered in future episodes.

Sliced Bread returns for a new batch of investigations in May. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

Green Shield Stamps could be traded in for 'free' gifts so why did consumers abandon them?

Sean Farrington examines their rise and fall and discovers how they spawned a famous retail chain which is still trading.

The stamps were the centrepiece of an early form of loyalty scheme and were collected by tens of millions of people across the UK.

They were given out by shops with every purchase and could be exchanged for a wide range of household goods and luxury items from handbags to vacuum cleaners and even cars.

The BBC Business journalist, Sean Farrington, speaks to expert guests including:

Sir John Timpson - chairman of the retail services provider, Timpson, who dedicated a chapter of his book on 'High Street Heroes' to the Green Shield Stamp founder, Richard Tompkins.

Professor Leigh Sparks - Professor of Retail Studies at the University of Stirling.

Alongside them, analysing the stamps' fortunes is the entrepreneur, Sam White.

Toast is a BBC Audio North production for Radio 4 and BBC Sounds.

This episode was produced by Jon Douglas.

You can email the programme at toast@bbc.co.uk

Feel free to suggest topics which could be covered in future episodes.

Sliced Bread returns for a new batch of investigations in May.

In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread.

In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

Why did Mothercare have to close all of their UK stores?

Sean Farrington discovers what happened to the baby goods retailer which once dominated the high street.

Alongside him, analysing Mothercare's fortunes, is the entrepreneur, Sam White.

The pair hear from Tim Curtis who once ran Mothercare's website, catalogue and home delivery service; Amena Khan, a loyal Mothercare customer and Richard Lim, CEO of Retail Economics.

They chart the highs and the lows and learn how Mothercare continues to trade today, albeit in a different form.

Produced by Jon Douglas and Shanaye Mainoo-Magnone. Toast is a BBC Audio North production for Radio 4 and BBC Sounds.

You can email the programme at toast@bbc.co.uk

Feel free to suggest topics which could be covered in future episodes.

Sliced Bread returns for a new batch of investigations in May. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

Why was the video sharing platform, Vine, closed down?

Sean Farrington discovers what happened to the app which pioneered short, shareable videos on social media.

Sean speaks to one of Vine's founders, Rus Yusupov, the Vine content creator, Eric Dunn, and the BBC's Technology Editor, Zoe Kleinman.

Alongside them all analysing Vine's fortunes is the self-made millionaire and serial entrepreneur, Sam White.

Produced by Viant Siddique. Toast is a BBC Audio North production for Radio 4 and BBC Sounds.

You can email the programme at toast@bbc.co.uk

Feel free to suggest topics which could be covered in future episodes.

Sliced Bread returns for a new batch of investigations in May. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

Why did the restaurant chain, Little Chef, disappear from our roadsides?

Sean Farrington discovers what happened to the brand which brought us Jubilee Pancakes, Olympic Breakfasts and free lollies for the kids.

At its peak, Little Chef had over 400 restaurants on most of our major highways and a turnover well in excess of £100m.

So, how did such a successful business ultimately end up toast?

Sean speaks to Fiona Alper who was married to the Little Chef co-founder, Sam Alper; the entrepreneur, Lawrence Wosskow, who once owned Little Chef and Becky Parr-Phillips who started as a waitress but rose through the ranks to become Little Chef's head of operations.

Alongside them all to analyse Little Chef's fortunes is the self-made millionaire and serial entrepreneur, Sam White.

This episode was first broadcast in April 2024

Produced by Jon Douglas. Toast is a BBC Audio North production for Radio 4 and BBC Sounds.

You can email the programme at toast@bbc.co.uk

Feel free to suggest topics which could be covered in future episodes.

Sliced Bread returns for a new batch of investigations in May. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

What went wrong at Jamie Oliver's UK restaurant chain, Jamie's Italian?

While Sliced Bread takes a break we serve up… Toast. A study of the spectacular failures of brands which had promised so much to consumers.

In each episode, the presenter and BBC business journalist, Sean Farrington, examines one big idea. What did it promise? Why did it fail? What can we learn from it today?

In this episode, which was first broadcast in February 2024, Sean and the serial entrepreneur, Sam White, examine the fortunes of Jamie Oliver's Italian restaurant chain. It was a big hit when it launched so why couldn't it maintain that success?

Expert commentators - and Jamie Oliver himself - reflect on what made his restaurants so special and what led to their demise.

Tracey MacLeod, formerly of The Independent, was one of the first restaurant critics through the door; Emma Lake, Assistant Editor at The Caterer magazine wrote extensively about Jamie's Italian; Peter Harden, the co-founder of Harden's Restaurant Guide, has trawled through reviews of Jamie's Italian to see what changed from the customers' perspective.

Jamie Oliver's perspective comes through an interview he did with Kirsty Young for the Radio 4 series 'Young Again'.

If you have an idea for a topic with a toast moment then you can email the programme at toast@bbc.co.uk

Sliced Bread returns for a new batch of investigations in February. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

Toast is produced by Jon Douglas and Viant Siddique and is a BBC Audio North production for Radio 4 and BBC Sounds.

Why did the best-selling computer manufacturer, Commodore, go bust?

While Sliced Bread takes a break we serve up… Toast. A study of the spectacular failures of brands which had promised so much to consumers.

In each episode, the presenter and BBC business journalist, Sean Farrington, examines one big idea. What did it promise? Why did it fail? What can we learn from it today?

In this episode, Sean examines the remarkable story behind the man who founded one of the world's best-selling computer manufacturers.

Commodore computers were huge in the 1980s so why couldn't the business adapt to survive in an age when computing became even more popular?

Expert commentators and employees reflect on why the company was so successful and what led to its demise.

Guests include David Pleasance - a former Commodore international executive and later joint managing director of its UK arm; Tim Danton - editor-in-chief of PC Pro magazine; Dan Wood - a Commodore computers enthusiast.

Alongside them is the self-made millionaire and serial entrepreneur, Sam White, to analyse the missteps that changed the brand’s fortunes.

If you have an idea for a topic with a toast moment then you can email the programme at toast@bbc.co.uk

Sliced Bread returns for a new batch of investigations in February. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

Toast is produced by Jon Douglas and Viant Siddique and is a BBC Audio North production for Radio 4 and BBC Sounds.

Why did the package holiday brand, Club 18-30, disappear?

While Sliced Bread takes a break we serve up… Toast. A study of the spectacular failures of brands which had promised so much to consumers.

In each episode, the presenter and BBC business journalist, Sean Farrington, examines one big idea. What did it promise? Why did it fail? What can we learn from it today?

In this episode, which was first broadcast in January 2024, Sean learns why Club 18-30 fell out of favour.

Its package holidays for young people were a hit for decades so why couldn't it keep going?

Sean speaks to holidaymakers who remember their Club 18-30 experiences well.

A former manager explains how they hoped to keep the brand going and why that proved impossible.

Alongside them all, analysing the business' fortunes is the self-made millionaire and serial entrepreneur, Sam White.

You can email the programme at toast@bbc.co.uk

Feel free to suggest topics which we could cover in future episodes

Sliced Bread returns for a new batch of investigations in February. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

Toast is produced by Jon Douglas and Viant Siddique and is a BBC Audio North production for Radio 4 and BBC Sounds.

Why did sales of the best-selling soft drink, Sunny Delight, suddenly bomb in the 1990s?

While Sliced Bread takes a break we serve up… Toast. A study of the spectacular failures of brands which had promised so much to consumers.

In each episode, the presenter and BBC business journalist, Sean Farrington, examines one big idea. What did it promise? Why did it fail? What can we learn from it today?

In this episode, which was first broadcast in January 2024, Sean learns why sales of Sunny Delight faltered in the UK after an extraordinarily successful launch.

Sean speaks to some of the people who worked on the brand, hearing how it became a hit before a series of unfortunate coincidences undermined its popularity.

The self-made millionaire and serial entrepreneur, Sam White, is alongside him, analysing the missteps that changed Sunny Delight's fortunes.

'Sunny D', as it is known today, is still sold in some UK supermarkets. It has different owners and ingredients but it has never matched the incredible sales figures which it achieved in its early days.

CORRECTION: Beta-carotene is not a B vitamin as briefly referenced in this programme. It's turned into vitamin A in the body.

You can email the programme at toast@bbc.co.uk

Feel free to suggest topics which we could cover in future episodes

Sliced Bread returns for a new batch of investigations in February. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

Toast is produced by Jon Douglas and Viant Siddique and is a BBC Audio North production for Radio 4 and BBC Sounds.

Why did Toys R Us have to close all of its UK superstores in 2018?

While Sliced Bread takes a break we serve up… Toast. A study of the spectacular failures of brands which had promised so much to consumers.

In each episode, the presenter and BBC business journalist, Sean Farrington, examines one big idea. What did it promise? Why did it fail? What can we learn from it today?

In this Christmas special, Sean examines the charming story behind one of our best-known toy brands before hearing how it faltered.

Expert commentators and employees reflect on why the business had been so successful and what went wrong.

Alongside them is the self-made millionaire and serial entrepreneur, Sam White, to analyse the missteps that changed the brand’s fortunes.

Together, they hear how Toys R Us is making a comeback in the UK.

You can email the programme at toast@bbc.co.uk

Feel free to suggest topics which we could cover in future episodes.

From big tech to high street retail and, of course, food, Toast tackles the business ideas that, one way or another, ended up cooked.

Sliced Bread returns for a new batch of investigations in February. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

Toast is produced by Jon Douglas and Viant Siddique and is a BBC Audio North production for Radio 4 and BBC Sounds.

While Sliced Bread takes a break we serve up… Toast. A study of the spectacular failures of wonder products and businesses which had promised so much to consumers.

You can contact us at toast@bbc.co.uk

In each episode, the presenter and BBC business journalist, Sean Farrington, examines one big idea which ended up toast, examining the reasons behind the failure and discovering what can we learn from its story today.

Sean unpicks all the early optimism, hype and ambition, speaking to expert commentators to discover how they view things now and what, if anything, could have been done differently.

Sean is assisted by the self-made millionaire and serial entrepreneur, Sam White, as together they try to work out what went wrong.

This week, Sean and Sam look into the Sinclair C5 - an electric vehicle from the 1980s which promised to revolutionize personal transport.

They get a first-hand account of what happened from the former Managing Director of Sinclair Vehicles Ltd, Barrie Wills, and hear how the Isle of Cumbrae became a hotbed for the Sinclair C5....until the little vehicles started breaking down all over the island.

They also speak to Grant Sinclair - nephew of the C5's inventor, Sir Clive Sinclair - and hear how he has devised a new and very different take on the C5 which he plans to launch soon.

Presenter: Sean Farrington Producer: Jon Douglas

Toast is a spin-off from Sliced Bread, the series in which Greg Foot investigates the latest so-called wonder products to find out whether they really are the best thing since sliced bread.

Sliced Bread returns for a new batch of investigations in May. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

While Sliced Bread takes a break we serve up… Toast. A study of the spectacular failures of wonder products and businesses which had promised so much to consumers.

You can contact us at toast@bbc.co.uk

In each episode, the presenter and BBC business journalist, Sean Farrington, examines one big idea which ended up toast, examining the reasons behind the failure and discovering what can we learn from its story today.

Sean unpicks all the early optimism, hype and ambition, speaking to expert commentators to discover how they view things now and what, if anything, could have been done differently.

Sean is assisted by the self-made millionaire and serial entrepreneur, Sam White, as together they try to work out what went wrong.

This week, Sean and Sam look into a hugely successful website from a time when most people in the UK were slowly getting used to the internet.

Friends Reunited provided a unique way for users to reconnect with old school friends.

It made a fortune for its founders but was closed for good in 2016. Could it still have been successful today?

Toast is a spin-off from Sliced Bread, the series in which Greg Foot investigates the latest so-called wonder products to find out whether they really are the best thing since sliced bread.

Sliced Bread returns for a new batch of investigations in May. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

Toast is a BBC Audio North production for BBC Radio 4.

The producers are Jay Unger and Jon Douglas.

While Sliced Bread takes a break we serve up… Toast. A study of the spectacular failures of wonder products and businesses which had promised so much to consumers.

In each episode the presenter and BBC business journalist, Sean Farrington, examines one big idea. What did it promise? Why did people back it? Why did they get burnt?

Some of the world’s most successful businesses have also brought us some of the world’s most remarkable failures. So, what led them to be toast? And what can we learn from their stories today?

Sean unpicks all the early optimism, hype and ambition. He speaks to expert commentators and to people involved with doomed wonder products to discover how they view things now and what, if anything, could have been done differently.

Along the way he discovers charming and surprising stories from people who took to these products but lived to regret it and, with the help of self-made millionaire and serial entrepreneur Sam White, tries to work out where they went wrong.

This week, Sean and Sam examine the game and movie rental chain, Blockbuster.

Its first store opened in 1985 in Dallas, Texas. At its peak in 2004, it had around 9,000 stores globally, was earning nearly $5.9 billion in revenue and employed over 84,000 people worldwide.

How did it lose its way? Spoiler alert - it wasn't just down to the rise of streaming services like Netflix.

Toast is a spin-off from Sliced Bread, the series in which Greg Foot investigates the latest so-called wonder products to find out whether they really are the best thing since sliced bread.

Sliced Bread returns for a new batch of investigations in May. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

Toast is a BBC Audio North production for BBC Radio 4.

While Sliced Bread takes a break we serve up… Toast. A study of the spectacular failures of wonder products and businesses which had promised so much to consumers. In each episode the presenter and BBC business journalist, Sean Farrington, examines one big idea. What did it promise? Why did people back it? Why did they get burnt? Some of the world’s most successful businesses have also brought us some of the world’s most remarkable failures. So, what led them to be toast? And what can we learn from their stories today? Sean unpicks all the early optimism, hype and ambition. He speaks to expert commentators and to people involved with doomed wonder products to discover how they view things now and what, if anything, could have been done differently.

Along the way he discovers charming and surprising stories from people who took to these products but lived to regret it and, with the help of self-made millionaire and serial entrepreneur Sam White, tries to work out where they went wrong. This week, Sean and Sam look into a fat substitute called Olestra which promised to make savoury snacks healthier.

With none of the fat and far fewer calories, Olestra sounded like a dieter's dream..... but it didn't turn out that way.

Toast is a spin-off from Sliced Bread, the series in which Greg Foot investigates the latest so-called wonder products to find out whether they really are the best thing since sliced bread. Sliced Bread returns for a new batch of investigations in May. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds. Toast is a BBC Audio North production for BBC Radio 4.

From the team behind the hit series, Sliced Bread.

Sean Farrington investigates wonder products and businesses which promised so much to consumers.... but ultimately ended up toast.

Sean is joined by the self-made millionaire and serial entrepreneur, Sam White, to conclude what went wrong. Together they look at why a product or business failed, and what we can learn from their stories today.

In this episode, Sean talks about wearable tech and Google Glass.

These futuristic looking spectacles, with a heads-up display which showed text messages and street directions and allowed users to record video footage of what was happening around them, were named in Time Magazine as one of the best inventions of 2012.

There was plenty of hype. Google even demonstrated them by live-streaming a sky dive using Google Glass.

But by 2015, just two years after their release, Google announced that Google Glass Explorer, the consumer version of the glasses, was going to be shelved, and the version used by businesses has since been ditched too.

Sean and Sam speak to the BBC's former technology correspondent, Rory Cellan Jones, and the 'godfather' of wearable technology, Professor Sandy Pentland from the Massachusetts Institute of Technology), to discover how Google Glass went from being the best thing since sliced bread, to toast.

Presenter: Sean Farrington Producer: Jay Unger

Greg Foot introduces a new series from the team that brought you Sliced Bread.

In Toast, Sean Farrington examines the wonder products and businesses that promised so much at launch but ultimately crashed and burned. With the help of industry experts, he asks what went wrong and what - if anything - they could have done differently.