What if your social media metrics don’t actually matter?

In this episode of The Marketing Clubhouse, we sit down with Julian Thomson, Partner & Head of Strategy at Mosh - the social agency famous for cutting the fluff and focusing on results that sell. Julian’s known for calling it how it is: if “engagement” isn’t paying the bills, it’s not working.

We unpack:

• Why marketing isn’t B2B or B2C anymore - it’s human to human
• How to turn that mindset into a content strategy that actually drives sales
• The real role social media plays in brand-building (and how big its slice of the marketing pie should be)
• The first 90 days every solo in-house marketer should focus on
• Whether giveaways are genius or lazy marketing
• And where AI fits into the future of social — friend or foe?

Plus, Julian takes on The Brief — our five rapid-fire questions — and ends with The Elevator Drop, pitching a viral campaign for a children’s storybook about robots.

If you want honest, practical advice from one of New Zealand’s top social strategists (and a few laughs along the way), this episode’s for you.

🎧 Tune in and take notes — because Julian’s giving you no-fluff, proof-driven marketing steps you can use tomorrow.

Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!

Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.

Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz

Follow us on Instagram: @themarketingclub_aunz

Find your membership options and subscribe to our newsletter at www.themarketingclub.com or get in touch at contact@themarketingclub.org

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From a solo marketer with no blueprint to leading a 14,000-strong community across Australia and New Zealand - this is the story behind The Marketing Club.

In this special episode, our host John turns the mic on Chanel Clark, founder of The Marketing Club and full-time marketing consultant. Off the back of running marketing at Arepa and almost suffering burnout, Chanel took mental health and jumped into the world launching her own business, while building TMC in the background. She's shared honestly about her journey - you’ve probably seen on your LinkedIn feed (daily) - and now she's here to tell the story.

Chanel shares how an idea born from isolation became a thriving movement connecting marketers of all ages and stages.

We cover:

• The gap in the marketing world that sparked The Marketing Club
• The moment it clicked - when Chanel knew the idea was working
• What building a 14K+ community has taught her about marketers in AU/NZ
• Why now was the right time to launch The Marketing Clubhouse podcast
• The kinds of stories and voices this show will amplify - and why they matter
• 
  

Plus, Chanel steps into The Brief for some rapid-fire marketing fun.

If you’ve ever wondered what it takes to build a community from the ground up - or you’re just curious what really happens behind those viral LinkedIn posts - this is the episode to start with.

🎧 Tune in to hear the origin story, lessons learned, and vision driving The Marketing Club

Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!

Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.

Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz

Follow us on Instagram: @themarketingclub_aunz

Find your membership options and subscribe to our newsletter at www.themarketingclub.com or get in touch at contact@themarketingclub.org

Hosted on Acast. See acast.com/privacy for more information.