What I learned from reading Frederic Goudy
Frederic Goudy was the most famous type designer in the world, the designer of over 100 different typefaces, the author of a number of published works, and a public lecturer and teacher. Join me in this conversation as we study the life, work, and influences of Frederic Goudy.
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(2:52) "Why Designers Can't Think" by Michael Bierut
(5:36) Goudy's design philosophy
(8:18) Titans episodes #1 (Jan Tschichold) and #2 (Paul Renner)
(9:39) Goudy's Deepdene typeface
(12:12) Goudy's critique of the types of the past
(15:15) Call Sign Chaos: Learning to Lead by Jim Mattis
(25:02) Confessions of an Advertising Man by David Ogilvy
(26:58) Goudy meets Will Bradley, leading Art Nouveau Illustrator and the highest-paid American commercial artist
(28:14) Goudy's first introduction to The Kelmscott Press and ideas of William Morris as well as Charles Ricketts and Charles James Cobden-Sanderson, who all became large sources of inspiration for Goudy's work
(30:00) Frederic and Bertha get married and begin a long career together
(31:40) Jeff Bezos on the "smartest people" in