Launch and boost the growth of your podcast with Tips, the new weekly show from Ausha! 💜
Each week, listen to our top tips for taking your podcast to the next level and growing your audience. 🚀
Communication, analysis, recording, editing, writing: in just a few minutes each week, we will give you all the key tips so that you can boost your podcast to the stars! ✨
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Do you have ideas or suggested topics? Questions about your podcast? A problem subscribing to us? Contact us on Ausha’s social media pages or send us an email to hello@ausha.co (mailto:hello@ausha.co). 💌
To follow us on social media, it’s here:
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Twitter: @ausha_en
TikTok : @ausha_en
LinkedIn: @Ausha 🚀
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This show is brought to you by Ausha, the all-in-one podcast hosting and marketing platform to help you grow your podcast. 🔥
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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🔥 In 7 minutes, we give you the real cost of launching a podcast! 🔥
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Before launching a podcast we ask ourselves a lot of questions about the budget it represents... So I have great news for you: you don't need to be as rich as good old Scrooge to launch your podcast and make your voice heard! 🦆
In this episode, we'll look at how to get started with 3 different types of budgets:
1️⃣ Small budgets: maximum 13$ per month and then that's it! 💰
✔️ Your smartphone with an integrated recording application
✔️ A quiet furnished room, or a large closet
✔️ An Ausha "Launch" subscription at 13$/month
2️⃣ Average budgets: 50$ to 70$ to start then 29$ per month! 💸
✔️ A basic microphone: lapel mic, a Bird UM-1 mic at about 60$.
✔️ A pop filter for 10$.
✔️ A free recording software: Audacity or GarageBand
✔️ An Ausha "Boost" subscription for 29$/month
3️⃣ Big budgets: about 500$ to start and 69$ per month! 💶
✔️ An attractive cover made by a pro
✔️ A quality microphone like the Blue Yeti or even better: the Shure SM7b
✔️ An external mixer / soundcard like the rodecaster pro
✔️ An Ausha "Supersonic" subscription for 69$/month
We give you all the details and examples in this episode of TIPS, enjoy your listening! 🎧
************************************************
What's Ausha? 💜
Ausha is the first French podcasting platform for hosting AND marketing your podcast.
On one platform you'll have:
✅ Unlimited hosting of your podcast
✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks
✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your Smartplayer), with your newsletter, with a unique listening link and customized video clips
✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)
✅ Earn money thanks to 2 different monetization methods (manual and automatic)
🔥 In less than 5 minutes, discover the different possible podcast formats 🔥
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How to choose the right format for your podcast? It's trickier than you might think considering the possibilities when you start a podcast! 🤓
There isn't just one possible format... Depending on the animation of your podcast, your guests, and the topics that you will address, your podcast format might be unique! 🧐
1️⃣ The way the podcast is hosted will have a decisive impact on the type of show:
✔️ One can do a solo podcast
✔️ Or can make a co-hosted podcast
2️⃣ The notion of guests can have an impact on the type of a show:
✔️ There are podcasts without guests
✔️ Podcasts with a guest per episode: interviews
✔️ Podcasts with several guests: round tables
3️⃣ The topics you cover have an important impact on the format:
✔️ There are educational podcasts
✔️ Investigative podcasts
✔️ Narrative podcasts
✔️ Music podcasts
✔️ Audio fictions
...
We give you all the details and examples in this episode of TIPS, enjoy your listening! 🎧
Everything you need to know about copyright and your podcast
Wednesday, March 15, 2023 • Duration 06:44
🔥 In less than 7 minutes, find our best tips for handling copyright in your podcast episodes! 🔥
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Creating a podcast is complicated enough... it represents so much work and energy... It would be a shame to have to delete your episodes because you didn't respect the copyrights in your productions right?
In this new episode of TIPS we give you the keys to master the copyrights on your podcast from the introduction to the conclusion!
1️⃣ If you have the possibility, broadcast only 100% original content!
✔️ If you compose and record your own introduction music / jingles / sound effects ... and that you never put extracts of other creations in your podcast: you will have no copyright problem to manage! 😉
2️⃣ When you call on someone to help you in your creations make them sign a small paper to give up their copyrights by specifying well that it is for the creation of your podcast. Even if it's just a guest for an episode!
3️⃣ Borrowing works or pieces of works for your podcast is relatively simple to manage:
✔️ You can borrow the work of a third person but be careful to ask all stakeholders (for a music for example there is the artist, the producer ...)
✔️ You can look in the banks of sounds free of rights
✔️ You can use paying sound banks like Epidemic Sound or Artlist
There are 2 cases in which it is not a problem to use a content for which you don't have the rights:
How to earn money with your podcast
Wednesday, March 1, 2023 • Duration 05:41
🔥 In less than 6 minutes, find our best tips to monetize your podcast and (almost) become a millionaire! 🔥
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Do you want to know how to monetize your podcast?
To make money with your podcast there are no magic recipes! 🪄
In this new episode of TIPS we give you 5 techniques that work :
1️⃣ Sponsorship and advertising agencies 📣
You have 3 options for this:
✔️ The pre-roll: the broadcast of an ad before the beginning of your episode
✔️ Post-roll: the broadcast of an ad at the end of your episode
✔️ Host Read: this is the equivalent of product placement where you, as the host, quote the brand during your show.
At Ausha, we have an advertising agency that you can activate from 5000 listenings per month. Automatic monetization: you don't have to go looking for your own sponsors, we take care of everything! 💸
With this technique, you get a commission when your listeners buy products or services that you highlight in your show with a link or promo code.
How to choose the right podcast category ?
Wednesday, February 15, 2023 • Duration 05:33
🔥 In less than 6 minutes, find our best Marketing Tips to choose your podcast category ! 🔥
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Between the main categories and the subcategories there are more than a hundred possible options when you want to reference your podcast!
So... How to choose the right category?
⚠️ Be careful: if you list your podcast in a category that does not correspond to it at all, the platforms may totally exclude it from their catalog ⚠️
1️⃣ If possible, choose a sub-category that corresponds to the theme of your podcast. This has a double advantage:
✔️ It is more precise and your future audience will find you more easily according to their interests
✔️ You will not only be referenced in this sub-category but also in the main category!
2️⃣ Category rankings are a great opportunity for your podcast. If your show corresponds to several categories, focus on the one that is the least competitive: you will have much more chance to appear in the top of this category, to gain places in the rankings of the platforms and therefore to gain listeners and visibility! 📈
3️⃣ Take the time to think about the category when you launch your show: it will save you long weeks of waiting with the different listening platforms if you want to change it later!
We give you all the details in this new episode of TIPS!
How to optimize the metadata for your podcast
Wednesday, February 1, 2023 • Duration 05:58
🔥 In less than 6 minutes, find our best Marketing Tips to optimize your podcast metadata! 🔥
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Metadata... It's a word that can be scary 👻
Yet metadata is an indispensable element when creating a podcast or even when publishing an episode.
Today in TIPS 🎺 we're going to see how to properly master all the elements that accompany your show: image, description, tags, category of your podcast... In short, everything your listeners see when they listen to your episodes. 🎧
You'll see, your metadata are a real weapon to boost the visibility of your podcast and recruit new listeners:
1️⃣ By properly optimizing the SEO of your metadatas, you can capture potential listeners who may not have had the primary goal of listening to a podcast. With the right referencing your podcast can quickly fall into Google searches!
2️⃣ A good show and episode description can be the final push to convince a listener to press play:
✔️ Start with a catchphrase reminding them of something your target already believes or agrees with
✔️ Then add the necessary information to describe the main topics covered in your podcast
✔️ Finish convincing your audience by sprinkling in key elements about the frequency of your show, the format of your podcast and, why not, examples of prestigious guests
⚠️ On the other hand, there are some rules to follow so that your metadatas are optimized to the maximum:
How to catch the eye of Spotify
Wednesday, January 18, 2023 • Duration 05:26
🔥 In 5 minutes, find our best Marketing Tips to stand out on Spotify and gain visibility! 🔥
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There are so many podcasts today that getting noticed on Spotify becomes almost mission impossible! 🕵️
Today we're revealing our best tips for being able to get properly referenced and featured on the world's most used listening platform! It's not easy, but remember that Spotify's podcast curator teams are above all human beings and they say it, they are particularly attentive to 10 criteria!
We reveal them to you in this new episode (the 6th will surprise you) 👀
The advantage is that your podcast can find itself referenced in different types of rankings:
✔️ A category close to its theme
✔️ An independent category such as "Best episodes of the week"
So here are the top 10 criteria:
1️⃣ The hook: from the first few seconds, the podcast host should have given a good reason to continue listening 🪝
2️⃣ The form: the podcast should be informative but also entertaining 🧑🏫
3️⃣ Authenticity and inclusiveness 🤝
4️⃣ Conversations: they love programs that provoke exciting discussions and enlighten listeners 💬
How to convince your guests to share your podcast
Wednesday, January 4, 2023 • Duration 05:08
🔥 In 5 minutes, find our best tips for getting your guests to re-share your podcast episode! 🔥
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A few years ago, being invited behind a microphone to swap on a podcast was exceptional! So inevitably the content was automatically shared and re-shared by the guests 🥳
Ah... the good old days...
Today the podcast has grown so much that it's no longer a given for your guests to share their talk... So in this episode of TIPS we give you tips to convince them ! 👀
First, the choice of guests is crucial: A guest who knows, loves your show or feels particularly close to your topic will share your episode more easily.
Then there are still some good habits to encourage your guests to share the episode:
1️⃣ Send your guests a handwritten note. It's a bit old-fashioned, but these days it's so rare that it can really make people happy ✍️
2️⃣ Make it as easy as possible for your guests, by delivering all your communication assets on a platter. Cover of your episode, audio or video excerpt, unique listening link...
3️⃣ Use the tagging features of social networks: by mentioning your guest directly in your story, you prematurely make their work easier since they only have to re-share it in one click 😉
If your guests don't share your episode, you can try to re-share them... But be careful not to fall into stalking ❌
How to create an Oscar-worthy podcast trailer
Wednesday, December 21, 2022 • Duration 04:53
🔥 In less than 6 minutes, find our Top Tips for making the perfect trailer for your podcast! 🔥
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Your podcast deserves a trailer that will make listeners want to discover your podcast 🍿
If you're in the process of launching your podcast, you're in the right place! 👈
If you've already launched your podcast, you're in the right place! 👈
In this episode, we give you all the elements you need to master to make your tape your best ally and convince your future fans to launch their first listen!
1️⃣ Don't file your trailer in the same category as your classic episodes: select the Trailer category directly on your web host to pin it to the top of your show on all listening platforms. 📌
2️⃣ Your trailer must be less than 1 minute long! ⏱
3️⃣ Write a script for your trailer... no room for improvisation!
By posting a trailer before you launch your show, you'll be able to set up your accounts on the various listening platforms and make sure everything is in place for your launch! 😎
You can then use it to tease your future show on social networks: feel free to create a video clip with audiwaves directly on Ausha 👉 https://www.ausha.co
How to find guests for your podcast
Wednesday, December 7, 2022 • Duration 05:20
🔥 In less than 6 minutes, we give you our top tips for finding the perfect guests for your podcast! 🔥
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Finding guests for your podcast is a lot more complicated than finding a job... you can't just walk across the street! 🚶
1️⃣ Make a list of guests you'd like to have behind your mic 🎙
2️⃣ Go out and find their contact on social networks... 🕵️
3️⃣ ... Complete this search by looking for email addresses if needed 📩
4️⃣ Search for podcasts similar to yours to cross-promote 🤝
5️⃣ Ask your guests or previous guests 🤔
6️⃣ Ask your community 🙋
You can find all the details in this episode of TIPS! Happy listening 🎧
Ausha is the first French podcasting platform for hosting AND marketing your podcast.
On one platform you'll have:
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Discover shows related to Tips - How to grow your podcast, based on actual content similarities. Explore podcasts with similar topics, themes, and formats, backed by real data.
Ausha is the first French podcasting platform for hosting AND marketing your podcast.
On one platform you'll have:
✅ Unlimited hosting of your podcast
✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks
✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your Smartplayer), with your newsletter, with a unique listening link and customized video clips
✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)
✅ Earn money thanks to 2 different monetization methods (manual and automatic)
Ausha is the first French podcasting platform for hosting AND marketing your podcast.
On one platform you'll have:
✅ Unlimited hosting of your podcast
✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks
✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your Smartplayer), with your newsletter, with a unique listening link and customized video clips
✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)
✅ Earn money thanks to 2 different monetization methods (manual and automatic)
The concept of crowdfunding is to allow anyone to make a one-time or recurring donation to you. Several platforms exist to implement this technique such as Tipee, Ulule or Patreon.
4️⃣ A store 🤝
You can make T-shirts, Tote Bag, Caps, Mugs or even socks with your podcast logo!
5️⃣ Training 🧑🏫
With your podcast, you show the world that you have an expertise in a particular field ... You are therefore the best placed to offer online courses related to this subject in the form of moocs, ebooks, webinars ... Go for it!
We give you all the details in just 5 minutes! Have a good listen! 🎧
Ausha is the first French podcasting platform for hosting AND marketing your podcast.
On one platform you'll have:
✅ Unlimited hosting of your podcast
✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks
✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your Smartplayer), with your newsletter, with a unique listening link and customized video clips
✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)
✅ Earn money thanks to 2 different monetization methods (manual and automatic)
Ausha is the first French podcasting platform for hosting AND marketing your podcast.
On one platform you'll have:
✅ Unlimited hosting of your podcast
✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks
✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your Smartplayer), with your newsletter, with a unique listening link and customized video clips
✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)
✅ Earn money thanks to 2 different monetization methods (manual and automatic)
❌ Do not repeat the title and the author's name in your description.
❌ Don't write your keywords one after the other, without logical order.
❌ Don't include the numbers of each episode in their title.
One last tip for optimizing your metadata: use Tags＃
Tags, are considered a bit like labels that help your audience discover the episodes of your podcast.
On Ausha, when you upload a new episode to the platform, you can fill in up to 20 tags. Find out more about Ausha 👉 https://bit.ly/Ausha-co-tips
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What's Ausha? 💜
Ausha is the first French podcasting platform for hosting AND marketing your podcast.
On one platform you'll have:
✅ Unlimited hosting of your podcast
✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks
✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your Smartplayer), with your newsletter, with a unique listening link and customized video clips
✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)
✅ Earn money thanks to 2 different monetization methods (manual and automatic)
7️⃣ The personality of the hosts and the energy they give off ⚡️
8️⃣ Themes: if the themes diversify and allow to reach different audiences it is tip top 📖
9️⃣ Confidence: listening should not be disturbed by technical problems, of course you don't need a pro studio to record but audio quality should not be a hindrance to listening. 🎙
🔟 Experimental formats, like audio fiction for example! 🦸
All the details are in this new episode of TIPS 🎧
************************************************
What's Ausha? 💜
Ausha is the first French podcasting platform for hosting AND marketing your podcast.
On one platform you'll have:
✅ Unlimited hosting of your podcast
✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks
✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your Smartplayer), with your newsletter, with a unique listening link and customized video clips
✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)
✅ Earn money thanks to 2 different monetization methods (manual and automatic)
✔️ A few days after the recording, send a message or email to your guests to sincerely thank them for their time.
✔️ The day before your episode is released, send them your media kit so they can prepare their communication on their end.
✔️ About ten days later, you can let your guests know how many downloads you have for that episode! Maybe that will make them want to share it again?
Then and only then is your job of re-sharing done 👊
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What's Ausha? 💜
Ausha is the first French podcasting platform for hosting AND marketing your podcast.
On one platform you'll have:
✅ Unlimited hosting of your podcast
✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks
✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your Smartplayer), with your newsletter, with a unique listening link and customized video clips
✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)
✅ Earn money thanks to 2 different monetization methods (manual and automatic)
Ausha is the first French podcasting platform for hosting AND marketing your podcast.
On one platform you'll have:
✅ Unlimited hosting of your podcast
✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks
✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your Smartplayer), with your newsletter, with a unique listening link and customized video clips
✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)
✅ Earn money thanks to 2 different monetization methods (manual and automatic)
✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks
✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your Smartplayer), with your newsletter, with a unique listening link and customized video clips
✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)
✅ Earn money thanks to 2 different monetization methods (manual and automatic)
