This Social Cottage – Details, episodes & analysis

I am so excited to be launching 22nd May!

I can't wait to share this space with you!

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.

We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 

Quick links

🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.

🔗 My new membership

You can join my Planting the Seeds prompts subscription here.

In this episode, I talk about:

• Why I often don’t use hashtags in my Instagram captions

• What a CTA really is — and how sometimes there’s one even when it doesn’t look like it

• How Instagram is shifting towards becoming a searchable platform, much like TikTok

• The importance of using natural, relevant keywords within your content instead of forcing them in

• The benefit of focusing on content that mirrors the language your audience is already using

• How to save time and make caption writing easier with my free custom GPT caption creator tool

• A simple prompt to use in ChatGPT to find the best keywords for your niche

• A reminder that social media trends evolve because audience behaviour evolves — and how to adapt

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.

We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 

Quick links

🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.

🔗 My new membership

You can join my Planting the Seeds prompts subscription here.

If you've ever said:

• “Hooks feel too salesy”
• “Hooks never work for my niche”
• “I just want to post my pretty photos!”

Then this episode is for you! In this episode I talk about:

• Why hooks feel uncomfortable (and how to fix that)
• How to write hooks that actually stop the scroll and connect with your audience
• Why the real issue with hooks is unclear messaging — not your niche, the algorithm, or your creativity
• How to reframe hooks to sound like you're texting a friend (and why that works so well!)
• Real examples of weak vs. strong hooks (like turning "lower cortisol" into something your audience actually understands)
• How to position yourself as the expert without sounding clinical, boring, or complicated

If creating content still feels hard, check out my Planting The Seeds prompts – weekly email prompts to help you post consistently and effortlessly.

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.

We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 

Quick links

🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.

🔗 My new membership

You can join my Planting the Seeds prompts subscription here.

In this episode I talk about:

• The jargon around content pillars, niche pressure, and Instagram strategy
• My own perspective: that niching is simply knowing the outcome you provide to your audience
• Real examples, like how my friend Sarah the "website girl" makes content easier by anchoring to a clear outcome
• Why vague niches like “motherhood” often lead to overthinking — and how to avoid that trap
• How to look at your Instagram objectively and answer: “What’s the result someone gets from following me?”

Have a listen - and if content still feels hard, check out my Planting The Seeds prompts – weekly email prompts to help you post consistently and effortlessly.

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.

We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 

Quick links

🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.

🔗 My new membership

You can join my Planting the Seeds prompts subscription here.

In this episode I:

• Welcome you to the show.
• Share with you why I believe in making content creation easy and fluff-free.
• Explain why stepping into your expert era can totally transform your content and visibility.
• Open up about building a six-figure business with two young children, a dog, and minimal childcare.
• Share how I'll be giving you a real-life, behind-the-scenes look at what’s working for me so you can simplify and succeed too.

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.

We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 

Quick links

🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.

🔗 My new membership

You can join my Planting the Seeds prompts subscription here.

If you've ever thought "the algorithm HATES me" or "I just can't get Instagram reach right now" then this episode is for you.

You’ll walk away understanding why shifts on the platform aren’t the enemy and that algorithm updates are only ever audience behaviour updates. I’m giving you practical, easy-to-implement tips you can do right away and finally create content quickly and easily.

• Why Instagram keeps changing & why that's a good thing
• How to create content like a creator and not an expert
• How to stop overstuffing your posts and start making content people actually enjoy
• The types of stories and behind-the-scenes content your audience is begging you for
• Why algorithm shifts are really behaviour shifts & and how you can adapt your content accordingly.

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.

We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 

Quick links

🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.

🔗 My new membership

You can join my Planting the Seeds prompts subscription here.

If you've ever thought "content prompts work for everyone except me" then you're not alone, friend.

I'm sharing two real client stories that show exactly how simple shifts in messaging and content can completely transform your account.

You'll see how drilling down your messaging (not niching down; there's a difference) can turn generic content into scroll-stopping posts that actually convert.

Inside this episode:

• 
  
• How Snooze and Suckle went from 350 to 2,000 followers in weeks with twin toddlers and a business to run
• The one bio change that made all the difference (hint: it got super specific about who she helps)
• Why The Hormone Nutritionist ditched fancy Canva graphics and grew from 1,500 to 15,600 followers
• Two content prompts that went viral (grab these from the show notes)

and lots more!

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.

We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 

Quick links

🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.

🔗 My new membership

You can join my Planting the Seeds prompts subscription here.

Can you really create content in just 15 minutes a day?!

Um, yep.

I'm breaking down my exact process that I've taught to over 6,000 people, because honestly, life's too short to spend all day creating content when life is life-ing!

You'll learn why spending less time on content actually makes it perform better (yess, really!)

Inside this episode:

• My 30-minute Friday planning session that sets up the entire week
• The stories, skills, shifting objections, and symptoms framework that takes the guesswork out of content
• How to build a B-roll library in small snippets of your day
• The simple reason your content isn't getting reach

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.

We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 

Quick links

🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.

🔗 My new membership

You can join my Planting the Seeds prompts subscription here.

Yes, it's entirely possible.

And actually, the best strategy if you want to grow your Instagram in 2025.

If you've ever downloaded a "crusty PDF" freebie and thought "what the heck was that?!" orrr you've got a crusty pdf yourself that you KNOW could be better, this episode is for you.

I'm sharing the freebies that are actually growing Instagram accounts right now because people are commenting for them, engaging with them, and being flipping obsessed with them.

You'll learn how to create freebies that don't just sit in someone's downloads folder but actually turn into paying customers.

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.

We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 

Quick links

🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.

🔗 My new membership

You can join my Planting the Seeds prompts subscription here.

If your Instagram content is flopping more than popping then this episode is for you.

My lovely client @drkateella_health was stuck for ever at 200 followers until she used this strategy which we yap through in today's podcast.

Go and take a sneaky peep of where she's at now and listen to exactly how we got her out of her flopping era.

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.

We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 

Quick links

🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.

🔗 My new membership

You can join my Planting the Seeds prompts subscription here.