This is Product Marketing

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Episode 78: Ryad Berkat - Making an Impact as a New Product Marketing Hire

Episode 78

Thursday, August 27, 2026 • Duration 17:02

In this episode, Ryad Berkat, a Product Marketing Manager at OpenClassrooms, joins Louise Liu to share what he learned during his first PMM role, including how he approached competitive research, sales enablement, go-to-market planning, and cross-functional collaboration to make an impact quickly.

For more information, please check out Ryad's article: Making an Impact Fast as a New Product Marketing Hire.

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Episode 77: Temitope Adelanwa - Making Sales Enablement Work as a Solo PMM

Episode 77

Wednesday, July 22, 2026 • Duration 25:03

In this episode, Temitope Adelanwa, a Product Marketing Manager at VentureEd Solutions, joins Louise Liu to discuss the realities of sales enablement as a solo product marketer. She shares how she balances multiple products, prioritizes requests from across the business, and helps sales teams gain confidence with complex solutions. Temitope offers practical advice for PMMs who need to maximize their impact without a large team behind them.

For more information, please check out Temitope's article: The PMM Operating System: Building Frameworks That Scale.

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Episode 76: Abhishek Srivastava - Why Internal Enablement Is the Hardest Part of GTM

Episode 76

Tuesday, June 23, 2026 • Duration 31:16

In this episode, Abhishek Srivastava, a senior product marketing manager at Simpplr, joins Louise Liu to share his insights on why internal enablement is the hardest part of go-to-market. He breaks down what GTM really means, common mistakes product marketers make, and how strong enablement drives real business impact beyond the launch.

For more information, please check out Abhishek's article: Your GTM Plan Is Only as Good as Your Internal Enablement.

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Episode 75: Gokul Kailasam - How To Gain Traction by Niching Down

Episode 75

Tuesday, May 26, 2026 • Duration 16:10

In this episode, Gokul Kailasam joins Louise Liu to share his insights on niching down vs. staying broad. Gokul discusses why founders often struggle to commit to a niche, and how product marketers can influence positioning decisions internally.

For more information, please check out Gokul's article: A Four-Step Framework to Find Your Niche.

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Episode 74: Kate Obiidykhata - How To Drive Product Success Beyond the Launch Day

Episode 74

Tuesday, April 28, 2026 • Duration 25:48

In this episode, Kate Obiidykhata, General Manager at Percona, joins Louise Liu to share her hard-earned insights on post-launch execution, proactive product marketing, and how PMMs can move from being launch managers to true strategic partners driving revenue and growth.

For more information, please check out Kate's article: Launch Day Is a Lie

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Episode 73: Vinícius Chacon - Learnings from Launching an AI Product

Tuesday, March 24, 2026 • Duration 24:27

In this episode, Vinícius Chacon, a marketing lead who helped launch an AI SaaS platform, joins Louise Liu to share a behind-the-scenes look at the realities of AI product launches—from skyrocketing costs and pricing challenges to attracting the wrong audience—and the pivot that turned it around.

For more information, check out Vinícius Chacon's article: I Was the Marketing Guy Behind a 2-Million-User AI Platform. Here's What I Learned.

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Episode 72: Brian Dreyer - Switching Between Product Marketing and Product Management

Tuesday, February 24, 2026 • Duration 29:20

In this episode, Brian Dreyer, Senior Director of Product Management at Cloudforce, joins Louise Liu to share how his background in product management shaped his approach to product marketing, what habits from product marketing he’s bringing back into product management leadership, and why understanding both sides can make you stronger in either role.

For more information, check out Brian Dreyer's article: The PM-PMM Mindset Shift.

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Episode 71: Katie Noe - Implementing AI in Competitive Intelligence

Tuesday, January 27, 2026 • Duration 22:29

In this episode, Katie Noe, Product Marketing Manager at Bizzabo, joins Louise Liu to share her journey of implementing AI in competitive intelligence. Katie breaks down her workflow step by step, from how things worked before AI to what’s changed since, and the impact it’s had across product marketing and her cross-functional partners.

For more information; check out Katie's article: How I Built a Win/Loss Program Without the "Right" Resources.

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Episode 70: Terezia Stancik - Analyst Relations in the Age of AI

Tuesday, December 16, 2025 • Duration 32:00

In this episode, Terezia Stancik, Senior Analyst Relations Manager at Shopware, joins Louise Liu to discuss how AI is shaping the future of analyst relations. She explores how AI is transforming B2B buying behavior, the implications for analysts and AR managers, and shares personal examples of how AR professionals can adapt to stay relevant.

For more information, check out Terezia's article: The Ultimate Guide to AI in Analyst Relations.

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Episode 69: Prashant Sridharan - Building Trust to Win in Developer Marketing

Wednesday, November 26, 2025 • Duration 32:30

In this episode, Prashant Sridharan, Head of Product Marketing at Supabase, joins Louise Liu to share insights on building trust and winning with developer marketing—from feature‑first messaging and PLG strategies to aligning product, DevRel, and marketing for go‑to‑market success. Prashant also discusses why transparency beats hype and how AI is reshaping the way product marketers work.

For more information on AI and product marketing workflows, read Prashant Sridharan’s article “How I Use Claude To Build Launch Plans From Chaos“.

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This is Product Marketing – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

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Apple Podcasts

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This is Product Marketing – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other57

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Other57

Apple Podcasts

Spotify

Related Shows Based on Content Similarities