In this mini-episode, we explore the unexpected parallel between toe yoga and creative practice. Through her personal experience with a daily exercises, our host, Martine Severin, reveals how small, consistent efforts lead to remarkable changes over time – both in physical flexibility and creative mastery.

Martine challenges the myth of natural talent, showing how persistence and consistent practice often triumph over innate ability. This episode serves as your permission slip to begin that creative project you've been postponing – no matter how small your daily commitment might be.

Chapters:

 00:00 Introduction to Creative Journeys 

00:27 Understanding Toe Yoga 

04:22 The Metaphor of Toe Yoga in Creativity 

08:10 Taking Action and Consistency in Practice

Key Takeaways:

• The benefits of toe yoga extend beyond foot health to our entire physical structure

• Just 1-5 minutes of daily practice can lead to significant improvements in any skill

• Consistent practice often trumps natural talent in creative pursuits

• You don't need expensive equipment or extensive training to begin your creative journey

• Stop waiting for permission and start with small, manageable commitments

 Stay in touch:

Website: MartineSeverin.com

Follow on Instagram: @martineseverin | @thisishowwecreate

Subscribe to the Newsletter: Martine's Substack - Creative Matters

We welcome fine art painter Rhonda K Brown, whose artistic story is deeply intertwined with a remarkable family legacy in the art world. Join us as Rhonda pulls back the curtain on her creative journey - from the influential gallery environment of her youth to her eventual return to painting after exploring other paths. How did growing up surrounded by prominent artists shape her artistic vision? What drew her back to the canvas after time away? And what inspired her to create a new platform supporting fellow artists? Tune in for an intimate conversation about art, inspiration, and the mission to elevate diverse creative voices.

• Rhonda's personal journey as a fine art painter and how she developed her unique style

• The remarkable legacy of the Malcolm Brown Gallery and its influence on her work

• Her approach to selecting color palettes and how she trained her artistic eye

• A treasure trove of recommendations for both historical and contemporary artists worth following

• The story behind Critique House, a new venture co-founded with her son to support BIPOC artists

• 00:00 Introduction to Rhonda Brown's Creative Journey

• 01:31 The Malcolm Brown Gallery: A Family Legacy

• 10:59 Influences and Inspirations in Art

• 17:22 Honoring Everyday People Through Art

• 21:12 Navigating Artistic Challenges and Community Support

• 24:01 The Evolution of Rhonda's Color Palette

• 29:05 Sources of Inspiration and Artistic Growth

• 34:02 The Journey Back to Art and Critique House

• 38:57 Critique House: Supporting BIPOC Artists

• Discover how Rhonda approaches her creative practice and what fuels her artistic vision

• Learn about the influential Malcolm Brown Gallery and its place in art history

• Hear how Rhonda celebrates everyday people through her artistic expression

• Explore the development of her distinctive color palette and artistic eye

Rhonda K Brown is an accomplished fine art painter whose work has garnered recognition for its distinctive style. Beyond her personal artistic practice, she's committed to creating opportunities for other artists.

• Rhonda K Brown: @rhondabrownfineart

• Rhonda’s Website: https://www.rkbfineart.com

• Martine Séverin: martineseverin.com | @martine.sev

This episode has been edited by Casandra Voltolina

In this episode, we pulls back the curtain on our creative process, revealing the digital ecosystem that brings the podcast interviews to life. If you've ever felt intimidated by the technical side of podcasting, tune in to discover a your new favorite tool.

Chapters: 

00:00 Introduction to the Creative Journey 

00:27 Behind the Scenes of Podcasting 

02:53 Tools of the Trade 

05:46 Visual and Interactive Elements 

09:10 Editing and Publishing Process 

11:59 The Courage to Create

Support the Show Website: Martine Severin Follow on Instagram: Martine | This Is How We Create Subscribe to the Newsletter: Martine's Substack

This is How We Create is produced by Martine Severin and edited by Santiago Cardona.

Tools mentioned

Riverside.fm

Lately.ai

Napkin.ai

Canva.com

Veed.io

Audacity.com

Website: Martine Severin
Follow on Instagram: Martine | This Is How We Create
Subscribe to the Newsletter: Martine’s Substack

This is How We Create is produced by Martine Severin and edited by Santiago Cardona.

• Subscribe wherever you get your podcasts

• Leave a review

• Follow us on social media

• Share with fellow creatives

We chat with Kyra Wells, a graphic designer and advocate for creative community and mentorship. She reflects on her path from a young artist to her role at American Greetings and leadership at AIGA Cleveland.

Kyra explores the role of playfulness in design, supporting emerging creatives, and her course, You Are Not an Imposter, which helps designers gain confidence in their careers.

• Kyra's journey reflects the value of mentorship.

• She started her own business during the pandemic.

• Injecting fun into work is a core value at American Greetings.

• Kyra emphasizes the importance of community in design.

• Sustainability in design is a growing focus for AIGA Cleveland.

• The course 'You Are Not an Imposter' addresses common struggles

• Balancing personal projects with professional responsibilities is essential.

00:00 Introduction to Kyra Wells and Her Creative Journey

05:12 Kyra's Early Inspirations and Path to Graphic Design

12:23 Navigating the Job Market and Building a Career

18:34 The Importance of Community and Mentorship

23:03 Finding Creative Voice Through Client Work

26:33 Creating Fun and Engaging Content at American Greetings

29:11 AIGA Cleveland: Building Community and Opportunities

32:21 Inspiration from Local Designers and Educators

34:10 Creating the Course: You Are Not an Imposter

Kyra's website: https://kyrajwells.com/

Connect with Kyra on Instagram: @kyrajwells

Website: Martine Severin
Follow on Instagram: Martine | This Is How We Create
Subscribe to the Newsletter: Martine’s Substack

This is How We Create is produced by Martine Severin and edited by Santiago Cardona.

• Subscribe wherever you get your podcasts

• Leave a review

• Follow us on social media

• Share with fellow creatives

In this mini episode, we reflect on our progress with the creative goals you set at the beginning of the year. We discuss the common challenges of procrastination and hesitation while offering practical strategies to overcome these barriers and reconnect with creative intentions.

• Take time to honestly assess your progress on goals set earlier in the year

• Recognize that people approach their creative journeys differently - some change directions like rivers, others face procrastination

• Transform obligation into joy by infusing your creative journey with playfulness

• Consider seeking accountability partners to witness your struggles and celebrate victories

• Remember that these challenges are universal - even the host creates these episodes based on her own struggles

"We are not our delays, nor are we our detours. Some of us manifest our intentions with natural grace, and other people they discover that certain goals like jumping from great heights don't really align with their inner, their deeper wisdom."

00:00 Reflecting on Goals and Progress

02:52 Overcoming Procrastination and Hesitation

06:08 Embracing Accountability and Personal Growth

"Whatever approach you choose, let it resonate with your spirit and with your gut. You have full permission to embrace whatever you choose... Please stay creative and above all, be tender with your magnificent self."

• Website: Martine SeverinFollow on Instagram: Martine | This Is How We CreateSubscribe to the Newsletter: Martine’s Substack

• Watch the Youtube Version of this video

• This episode of This is How We Create is produced and edited by Martine Severin.

Martine Severin produced and edited this episode of This is How We Create.

• Episode 112: Roy de Carava

• Episode 114: Margaret Burroughs

In this illuminating episode of "This is How We Create," host Martine Severin sits down with Ube Urban, a multifaceted creative leader who brings his Pacific Islander heritage to the forefront of his design practice and mentorship approach.

Born in Hawaii with Japanese, Black, Native American, and Filipino roots, Ube shares his journey from island life to becoming a head of customer experience in corporate America. Through candid conversation, he reveals the challenges of maintaining cultural identity while navigating mainland expectations and professional environments where he is often "the only one."

• How Ube's upbringing in Hawaii shaped his approach to organization, presentation, and identity

• The concept of "invisible work" in both design and cultural navigation

• Ube's framework for mentorship helps others discover and maintain authentic personal brands

• The struggles of cultural displacement and the pressure to compartmentalize identity in professional settings

• Why "authenticity" can be a complicated concept for those with multicultural backgrounds

Ube offers valuable insights for creatives navigating multicultural identities, providing a compelling perspective on maintaining cultural roots while forging new professional paths. His story reminds us that true decolonization of design means embracing the full intersectionality of our experiences.

"When I came to the mainland, I was essentially this person kind of holding this gem... and then I had battle balloons over time and my shiny diamond turned into this rough rock."

"Being in Hawaii, you're just like, 'This is who I am, this is who we all are.' I don't have to prove to you my existence or my family or pride. We all share that."

"How can you control something that a corporation, an agency, or a company cannot control? That is the hardest part."

Chapters

00:00 Introduction to Ube Urban and His Work

03:31 Ube's Background and Identity

10:07 Navigating Cultural Identity and Professional Spaces

16:49 The Journey of Self-Discovery

23:24 Transitioning from Hawaii to the Mainland

26:21 Ube's Framework for Authentic Branding

31:17 Questions for Self-Discovery

38:10 The Challenge of Individuality in a Conformist Society

46:08 Reflections on Growth and Future Generations

Website: https://www.ubeurban.com/

Linkedin: ubeurban

Website: Martine SeverinFollow on Instagram: Martine | This Is How We CreateSubscribe to the Newsletter: Martine’s Substack

This is How We Create is produced by Martine Severin and edited by Santiago Cardona.

What if the biggest creative breakthroughs come from breaking your own rules? In this Black History Month mini-episode, we explore the remarkable artistic journey of 97-year-old sculptor and painter Lillian Thomas Burwell, whose creative evolution spans nearly a century of American history.

• Growing up during the Great Depression, Burwell learned transformative creativity from watching her mother turn silk shipping sacks into elegant curtains

• Her artistic journey from realism to bold abstract expressionism during the Civil Rights era

• Her innovative techniques combining canvas, wood, and heated plexiglass

• Burwell's intuitive creative process: "I don't know what the second step is until the first step is completed"

"I've always believed in taking chances and going into unexplored territory." - Lillian Thomas Burwell

00:00 Introduction to Artistic Resilience

01:27 Lillian Thomas Burwell: A Journey Through Time

03:54 The Evolution of Artistic Expression

06:30 Transformation and Creative Courage

Lillian Thomas Burwell's work represents a lifetime of artistic innovation, from her early influences during the Depression to her current sculptural pieces that seem to grow from walls "like living things." Her art demonstrates the power of transformation and creative courage.

• Website: Martine SeverinFollow on Instagram: Martine | This Is How We CreateSubscribe to the Newsletter: Martine’s Substack

• Watch the Youtube Version of this video

• This episode of This is How We Create is produced and edited by Martine Severin.

Martine Severin produced and edited this episode of This is How We Create.

• Episode 112: Roy de Carava

• Episode 114: Margaret Burroughs

Ever wonder how top creatives land those dream campaigns with GEICO, Target, and Old Navy? In this episode, art director Ashley Bozeman pulls back the curtain on the art of the perfect pitch.

In this episode of This Is How We Create, host Martine Severin sits down with art director Ashley Bozeman for an intimate conversation about creative collaboration, client presentations, and the art of the pitch. Ashley shares invaluable insights from her journey through major agencies including Martin Agency, Mother New York, and currently Mullen Lowe Los Angeles, where she's worked with brands like GEICO, DoorDash, Old Navy, and Target.

Key Highlights:

• How the Creative Circus transformed Ashley's approach to collaboration by replacing "I" with "We"

• The essential elements of a winning client deck: simplicity, clear hierarchy, and purposeful design

• Bringing personal stories into professional work, including featuring her activist mother in an Old Navy campaign

• Practical tips for creating impactful presentations and mood boards

• Applying creative direction skills to personal projects, including wedding planning

Memorable Quote: "Let's just try it out. I never want to be a person that's already knocking stuff down before we even get to present it. If somebody feels very passionate about an idea and they have a lot of excitement behind it, a lot of love - okay, great. How can I help you better it?"

Connect with Ashley Bozeman:

• Website: https://ashleybozeman.com

• Instagram: https://www.instagram.com/ashleycierraa/

Support the Show:

• Follow Host Martine Severin on Instagram: @martineseverin | @thisishowwecreate

• Subscribe to Martine's Newsletter: https://martineseverin.substack.com/

• Visit our Website: https://martineseverin.com/

Credits: This is How We Create is produced by Martine Severin and edited by Santiago Cardona.

If you enjoyed this episode, please rate and review us on Apple Podcasts. Your reviews help other creative professionals find our community.

Next Episode: Tune in next week as we continue our conversation with creative professionals who are reshaping the industry.

This week on our Mini Episode of This Is How We Create, we unpack the revolutionary story of Dr. Margaret Burroughs, who transformed her first-floor living room into the DuSable Museum—one of America's most significant institutions of African American history. This episode explores how creating the spaces we need can spark cultural movements that ripple through generations.

In This Episode

- The power of starting where you are - even if it's your living room

- How Dr. Burroughs built cultural institutions without waiting for permission

- The journey from home museum to Smithsonian-affiliated institution

- Why representation matters in preserving and sharing Black history

- The lasting impact of creating spaces for community art and culture

Key Moments

00:00 - Introduction and setting the scene

- Welcome to "This Is How We Create"

- Introduction to Dr. Margaret Burroughs (formerly Victoria Margaret Taylor)

02:30 - Early Years

- Born in Louisiana

- Migration to Chicago

- Marriage to Charles Burroughs in 1949

05:00 - Building Cultural Spaces

- Co-founding the Southside Community Art Center at age 22

- Hosting artists like Langston Hughes

- Eleanor Roosevelt's dedication of the center

08:00 - The Living Room Revolution

- Converting their first floor into a museum in 1961

- Growth into the DuSable Museum

- Current collection of over 13,000 artifacts

Notable Quotes

"I just couldn't see myself standing in front of a group of eager-eyed young Black people and not being able to tell them something very positive about themselves." - Dr. Margaret Burroughs

Resources Mentioned

- Southside Community Art Center (Still active today)

- DuSable Museum

- Dr. Burroughs' linocuts and paintings

Episode Takeaways

1. Don't wait for perfect conditions - start where you are

2. Community spaces can grow from humble beginnings

3. Personal spaces can become cultural institutions

4. Art and history preservation are acts of revolution

5. Creating space for others is a form of legacy building

 KEEP UP WITH MARTINE:

Website: Martine SeverinFollow on Instagram: Martine | This Is How We CreateSubscribe to the Newsletter: Martine’s Substack

This episode of This is How We Create is produced and edited by Martine Severin.

Want to know the real secret to turning your biggest fear into your greatest success? 

Today's episode covers the intersection of faith, fear, and artistry. In our conversation, Mojo shared something that stopped me in my tracks – his relationship with heights, a fear he hasn't so much conquered as befriended.

IN THIS EPISODE YOU'LL LEARN:

• A counterintuitive approach to fear helped Mojo scale buildings (despite his fear of heights!)

• The simple door technique that revolutionized his work-life balance

• Why setting boundaries increases your creative output

• The surprising connection between faith and artistic innovation

• How to know when your fear is pointing you toward your next big breakthrough

🎯 QUICK QUOTES: "The percentage of artists shrinks the higher you go up" - Mojo Reed "Taking a break is a part of work" - Mojo Reed

🔥 RESOURCES MENTIONED:

• The Bear (TV Series)

• 73. How to Incorporate Storytelling in Your Artistic Practice - Part 1 - Mojo Reed II

• 74. How to Incorporate Storytelling in Your Artistic Practice - Part 2 - Mojo Reed II

•  

CONNECT WITH MOJO: Website: https://gotthemojo.com/bio Instagram: @gotthemojo Commission Art: https://gotthemojo.com/commissions

CONNECT WITH MARTINE: Instagram: @martine.severin Show Instagram: @thisishowwecreate_

ABOUT MOJO REED: Anthony "Mojo" Reed II is a Miami-based artist whose work has captured the attention of major brands like Nike and initiatives led by Michelle Obama. His murals at Wynwood Walls have become cultural landmarks, and his unique approach to storytelling through art has established him as a leading voice in contemporary Black American culture.

ABOUT THIS IS HOW WE CREATE: Join host Martine Severin as she explores the creative journeys of contemporary artists of color, uncovering the hidden stories and strategies behind their success. Produced and edited by Martine Severin.

🎧 New episodes drop every Wednesday! Don't forget to subscribe, rate, and review.

#CreativeSuccess #ArtistInterview #Creativity #PersonalDevelopment #FearlessBranding #ArtistLife #CreativeBusiness #ThisIsHowWeCreate #MojoReed #MartineSeverin

Did you get value from this episode? Screenshot & share it on Instagram - tag @thisishowwecreate_ and @martine.severin so we can thank you!

In this special mini-episode, we explore the extraordinary legacy of Roy DeCarava (1919-2009), one of the most influential photographers of the 20th century. From the streets of Harlem to the stages where jazz giants performed, DeCarava revolutionized how we see through photography, especially in his groundbreaking representation of Black life and culture. Listen in to hear how you can apply some of his lessons to your own work.

Roy DeCarava

Roy DeCarava Fresh Air NPR

Roy DeCarava Charlie Rose 

Website: Martine SeverinFollow on Instagram: Martine | This Is How We CreateSubscribe to the Newsletter: Martine’s Substack

This episode of This is How We Create is produced and edited by Martine Severin.

This week's episode reminds us why authenticity is essential to artistic vision. Martine sits down with Adrian Octavius Walker, a mixed-media artist and photographer whose journey from St. Louis to the Smithsonian will inspire you to think differently about your creative path.

A note from the content team: In this episode, we discuss grief and the loss of a parent.

Episode Highlights

• Collaboration and networking are essential in the creative industry.

• Taking care of oneself physically and mentally is crucial for success.

• Balancing work and family requires prioritization and setting boundaries.

• Music can be a powerful source of inspiration and motivation for artists.

Chapters

00:00 Introduction to Adrian Octavius Walker

03:02 Childhood and Early Influences

05:56 Navigating Grief and Loss

09:13 The Role of Photography in Healing

12:04 Transitioning to College and Career

14:57 The Journey of a Mixed Media Artist

17:46 Touring with Lupe Fiasco

21:09 Becoming a Photo Editor and Beyond

24:56 The Journey Begins: From Editing App to Career

29:20 Building a Community: The Power of Connections

34:37 Artistic Growth: Discovering My Voice

39:41 Collaboration and Self-Care: Balancing Life and Art

46:27 Advice to My Younger Self: Financial Wisdom and Mental Health

48:50 The Role of Music: A Creative Lifeline

• QUOTABLE GEMS: "I wouldn't necessarily say I'm giving up anything. What I am doing is giving in and giving grace to life itself." - Adrian Walker 

• CREATOR'S TOOLKIT: Adrian shares his secret weapon for staying creative and centered: music! Stay tuned for his curated playlist dropping soon.

• REAL TALK MOMENT: When Adrian talks about scheduling his long runs before family time [42:30], he drops some serious wisdom about how to show up for your art AND your family. This conversation is a must-listen for any creator trying to balance it all.

• MARTINE'S TAKEAWAY: "What struck me most about Adrian's journey is how he's turned every experience – even the painful ones – into fuel for his artistic vision. His work reminds us that there's beauty everywhere, even in unexpected places."

• JOIN THE CONVERSATION: What resonated most with you from Adrian's story? Share your thoughts with us using #ThisIsHowWeCreate

• #Photography #ArtistJourney #CreativeLife #MixedMediaArt #ThisIsHowWeCreate

• PS: Like what you heard? Share this episode with a fellow creator who needs to hear it! 🎨✨

Get to know Adrian Octavius Walker

Website: Adrian Octavius Walker

Follow on Instagram: Adrian

Support the Show

Website: Martine SeverinFollow on Instagram: Martine | This Is How We CreateSubscribe to the Newsletter: Martine’s Substack

This is How We Create is produced by Martine Severin and edited by Santiago Cardona.

• Subscribe wherever you get your podcasts

• Leave a review

• Follow us on social media

• Share with fellow creatives

Tags

#Photography #MixedMediaArt #BlackCreativity #Storytelling #ArtisticJourney #CreativeEntrepreneur #VSCO #WorkLifeBalance #MusicInspiration #Collaboration  #FreelanceLife #ArtistInterview #BlackArtists #VisualStorytelling #CreativeProcess

In this essential episode, host Martine Severin draws from her experience creating an artist statement for Scope Miami to provide a practical roadmap for artists struggling with this crucial professional document. From understanding your audience to finding your authentic voice, this episode breaks down the process into manageable steps that will help your work connect with galleries, collectors, and grant committees.

• 00:00 Introduction to Artist Statements
• 03:13 Understanding Your Audience and Purpose
• 06:04 Essential Elements of an Artist Statement
• 09:09 Approaches to Writing Your Artist Statement
• 11:58 Common Pitfalls to Avoid
• 14:47 Refining Your Artist Statement

• How to tailor your statement for different contexts and audiences
• The five key components that make your statement effective
• Practical structural approaches to organize your thoughts
• Common mistakes that undermine your professional presentation
• Techniques to overcome writer's block and find your authentic voice

Get the Artist Statement Development Worksheet mentioned in this episode! This step-by-step guide walks you through targeted exercises that help you generate a compelling statement. 

"Despite having AI at our disposal, writing an artist statement isn't a breeze. You still need to create a statement that helps collectors and curators understand the context of your work, creates a bridge between your artistic intentions and the viewer's experience, and distinguishes you in a competitive field."

"Your statement should sound like you, not an academic journal, not a marketing brochure, not what you think a 'serious artist' should sound like."

"The best artist statements aren't written in a single sitting. Give yourself permission to explore, experiment, and refine, just as you would with any creative project."

• Website: MartineSeverin.com
• Follow on Instagram: @martineseverin | @thisishowwecreate
• Subscribe to the Newsletter: Martine's Substack - Creative Matters

This episode of This Is How We Create is produced and edited by Martine Severin.

This episode unpacks a powerful truth about creativity: your path isn't linear, and that's exactly how it should be. Host Martine Severin breaks down how three groundbreaking artists navigated multiple streams of life while building their creative practice.

Elizabeth Catlett: Merged modernist training with accessibility

Charles White: Combined Chicago labor movement work with mastering his craft

Mary Sully: Dakota artist who challenged Western conventions

Chapters

00:00 Introduction to Creative Journeys

01:52 Exploring the Lives of Influential Artists

06:11 The Importance of Technical Skills and Commitment

08:09 Conclusion and Call to Action

Website: Martine SeverinFollow on Instagram: Martine | This Is How We CreateSubscribe to the Newsletter: Martine’s Substack

This episode of This is How We Create is produced and edited by Martine Severin.

In this episode, photographer and U.S. Army veteran Chris Charles shares his remarkable journey from military service to creative entrepreneurship. His story is a masterclass in reinvention, resilience, and the unexpected ways our past experiences shape our future success.

WHAT YOU'LL LEARN:

• How military discipline can transform your creative business

• The power of systems and automation in preventing burnout

• Why diversifying income streams is crucial for creative entrepreneurs

• The importance of establishing clear boundaries and rest days

• How to transition from service provider to strategic business owner

RESOURCES MENTIONED:

• Acuity Scheduling

• Square Payment Systems

• Model Mayhem

• Flickr

00:00 Introduction to Chris Charles' Journey 02:55 From Military to Creative Entrepreneur 06:10 Childhood Influences and Early Artistic Exposure 08:48 Transitioning from Military to Photography 11:45 Experiences as a Paratrooper 14:58 Rediscovering Photography in Iraq 17:53 Building a Creative Career 20:54 The Role of Education in Chris' Career 24:04 Combining Graphic Design and Photography 27:08 Military Precision in Creative Business 28:59 Establishing a Seamless Booking Process 34:29 Navigating Burnout and Work-Life Balance 39:30 The Importance of Delegation and Support 45:00 Rethinking Business Models and Income Streams

Website: Chris Charles

Follow on Instagram: Chris Charles

Website: Martine SeverinFollow on Instagram: Martine | This Is How We CreateSubscribe to the Newsletter: Martine’s Substack

This is How We Create is produced by Martine Severin and edited by Santiago Cardona.

"Trust Your Art in Troubled Times" - When democracy makes you uncertain, should you create or doom-scroll?

Host Martine Severin draws wisdom from Black artists who've turned constitutional tension into enduring work - from Baldwin to Amy Sherald.

Perfect for: Artists, writers, designers, entrepreneurs, and anyone looking to deepen their creative practice while building sustainable success.

#CreativeStrategy #ArtistsOfColor #CreativeBusiness #PersonalDevelopment

KEEP UP WITH MARTINE:

Website: Martine Severin

Follow on Instagram: Martine | This Is How We Create

Subscribe to the Newsletter: Martine’s Substack

This episode of This is How We Create is produced and edited by Martine Severin.

Want to hear an honest conversation about what it really takes to build a creative career while staying true to your roots? Today's guest, Kieron Lewis, shares his remarkable journey from a kid in South London to becoming one of the most sought-after editorial designers in publishing. His story will inspire you to embrace change, trust your instincts, and build success on your own terms.

You'll learn:

• Why listening to your gut (and your mom!) might lead to your true calling

• The REAL breakdown of freelance life: 85% business, 15% creativity

• How becoming a parent transformed Kieron's approach to work and success

• A powerful framework for handling client feedback with confidence

• The unexpected way Kieron uses humor to build stronger professional relationships

During the pandemic, while planning a wedding AND buying a house, Kieron took the leap into freelancing. That same week, he landed two major opportunities: a publication with HarperCollins and a hosting role with Adobe. Sometimes the universe has your back when you trust your instincts!

Think you need to have it all figured out? Kieron's story proves that embracing the unknown – whether in your career or as a new parent – can be surprisingly liberating. It's not about controlling everything; it's about being open to where life takes you.

✍️ The Culture Code by Clotaire Rapaille - Game-changing insights on cross-cultural communication 🎨 Strategic project organization tips that will save your sanity 💪 The confidence to say no to weekend work when family time matters more.

Success isn't about having everything perfectly planned – it's about being brave enough to pivot when something doesn't feel right, and confident enough to bring your authentic self to every opportunity.

In This EpisodeEpisode Timeline

[00:00] - Introduction and show premise 

[01:49] - Growing up in Brixton and early creative influences 

[04:02] - Educational journey and transition to graphic design 

[06:20] - First job experience in advertising 

[08:43] - "Still Breathing" book project with HarperCollins 

[13:21] - Teaching experience and freelance insights 

[20:24] - Advanced freelancing strategies 

[25:05] - Tools of the trade and Adobe expertise 

[27:29] - Balancing parenthood and creative work 

[31:59] - Personal life and creative inspiration

Connect With Kieron

Website: Kieron Lewis

Follow on Instagram: Kieron

Website: Martine Severin

Follow on Instagram: Martine | This Is How We Create

Subscribe to the Newsletter: Martine’s Substack

This is How We Create is produced by Martine Severin and edited by Santiago Cardona.

In this episode, host Martine Severin shares her proven 10-year framework for creative reflection that treats your artistic journey with the gentleness it deserves.

Through the lens of "creative archaeology," discover how to uncover patterns, celebrate progress, and set meaningful intentions for your creative practice. This episode is part 3 of our three-part series on reflections and gaining clarity.

Quick Links

Chapters

00:00 Introduction to Reflection and Goal Setting

01:32 The Gentle Art of Looking Back

02:27 Creative Archaeology: Digging into Your Year

05:14 The Three Crossings: Mapping Your Journey

08:52 Money and Meaning in Creative Practice

11:57 Final Thoughts and Creative Commitments

Perfect for: Artists, writers, designers, entrepreneurs, and anyone looking to deepen their creative practice while building sustainable success.

#CreativeStrategy #ArtistsOfColor #CreativeBusiness #PersonalDevelopment

KEEP UP WITH MARTINE:

Website: Martine SeverinFollow on Instagram: Martine | This Is How We CreateSubscribe to the Newsletter: Martine’s Substack

This episode of This is How We Create is produced and edited by Martine Severin.

We sit down with Alex Cabal, a Los Angeles-based illustrator whose vibrant work celebrates cultural identity and diverse representation. From movie posters to YA book covers, Alex shares her journey of finding authentic artistic expression and building a sustainable creative career.

Episode Highlights

Growing up in a strict household and using art as an escape

Transition from movie poster concept artist to independent illustrator

How embracing Filipino heritage transformed her artistic practice

The journey of overcoming colorism and celebrating darker skin tones

Building a successful illustration career without traditional networking

Managing multiple income streams as a creative professional

Chapters

00:00 Finding Artistic Voice

03:06 Journey of Self-Discovery

12:06 Breaking Free from Constraints

20:40 Embracing Cultural Heritage

30:16 The Art of Portrait Illustration

37:27 Navigating Income Streams

Key Insights for Illustrators

Create work that's true to your voice, even if it doesn't fit current trends

Don't underestimate the power of online platforms (Instagram, Pinterest, Behance)

Consider multiple revenue streams: client work, art markets, online shops

Build strong foundational skills in traditional art techniques

Know when to ask for help and build a support system

CONNECT WITH OUR GUEST:

https://www.alex-cabal.com/

Instagram @acaballz

Support the Show

Website: Martine SeverinFollow on Instagram: Martine | This Is How We Create

Subscribe to the Newsletter: Martine’s Substack

This is How We Create is produced by Martine Severin and edited by Santiago Cardona.

Latest Episode: Building Bridges to Your Future Creative Self (Part 2 of 3) Transform your creative practice through this theatrical three-act exploration.

Using insights from "Wicked" and conversations with seasoned artists, learn to identify and bridge the gaps holding you back. This episode offers gentle yet practical guidance for your creative journey.

Chapters

00:00 New Beginnings: Podcast Updates and Series Introduction

03:05 Act One: The Mirror Moment

10:55 Act Three: Minding the Gap

FREE RESOURCE: Download our companion workbook to guide your transformation.

Perfect for: Artists, writers, designers, entrepreneurs, and anyone looking to deepen their creative practice while building sustainable success.

New episodes drop every Wednesday and Thursday. Follow now to join our creative community!

#CreativeStrategy #ArtistsOfColor #CreativeBusiness #PersonalDevelopment

KEEP UP WITH MARTINE: Website: Martine Severin

Follow on Instagram: Martine | This Is How We Create

Subscribe to the Newsletter: Martine’s Substack

This episode of This is How We Create is produced and edited by Martine Severin.

How do you make a living as an artist while building long-term financial security?

Today we're talking with James Hoston, a painter and educator who's taken an unconventional approach to the traditionally unpredictable world of fine art.

After working in Jeff Koons' studio and teaching at prestigious institutions, Hoston is charting a path to become his own artistic benefactor through a surprising combination of methods.

His story challenges the 'starving artist' stereotype and offers practical insights into sustaining a creative career for the long haul.

Chapters

00:00 Introduction to the Creative Life of Artists of Color

02:09 Navigating the Art World: Insights from Jim Hoston

08:08 Diversifying Income Streams as an Artist

11:06 Becoming Your Own Benefactor: Financial Strategies for Artists

20:47 The Journey of an Artist: Overcoming Challenges and Finding Voice

30:03 The Philosophy of Art: Influences and Inspirations

32:59 Artistic Philosophy and Mantras

36:19 Color Theory and Palette Choices

40:05 The Evolution of Painting Techniques

42:02 Experiences in Paris and Art Appreciation

45:21 Building Wealth and Financial Freedom

49:03 Life Lessons from Farm Life

52:18 Quality Over Quantity in Art

56:02 Ambition and the Artist's Journey

01:00:53 Monetizing Art and Future Aspirations

Learn more about Jim Hoston: Website  

Website: Martine Severin

Follow on Instagram: Martine | This Is How We Create

Subscribe to the Newsletter: Martine’s Substack

This is How We Create is produced by Martine Severin and edited by Santiago Cardona.

In this episode of 'This Is How We Create', Martine Severin reflects on the creative lives of contemporary artists of color, emphasizing the importance of planning and self-reflection as the new year approaches. She shares personal anecdotes about her journey, the significance of understanding one's purpose, and the need for deep self-exploration to bridge the gap between who you are and who you aspire to be. The conversation encourages you to think beyond mere resolutions and focus on the stories you choose to live.

This post originally appeared in our Newsletter Creative Matters under the title: The Why Within: A Story of Post-its, Purpose, and the Paths We Choose

Raw truth about survival, ambition, and why your 2024 goals are worth revisiting.

Chapters

00:00 Introduction to Creative Life

02:55 End of Year Reflections and Planning

06:10 The Importance of Purpose and Goals

12:06 Deep Self-Reflection and Personal Growth

18:00 Living with Intention and Clarity

KEEP UP WITH MARTINE:

Website: Martine SeverinFollow on Instagram: Martine | This Is How We CreateSubscribe to the Newsletter: Martine’s Substack

This episode has been produced and edited by Martine Severin.

In cased you missed it, we're replaying our most popular episode of 2024 with Candace Tavares.

Candace joins us to talk about how can you unleash your creativity and defy limitations.

Candice embraces the rich textures of wood to create powerful works that celebrate Black beauty and shatter negative stereotypes. Her art is a warm embrace, reminding viewers of their inherent value and strength.

Tune in for a dose of inspiration! ✨

Keep up with your host Martine Severin https://martineseverin.com/

Follow This Is How We Create on IG.⁠ ⁠https://www.instagram.com/thisishowwecreate_/⁠⁠

Follow Martine on Instagram: ⁠ ⁠https://www.instagram.com/martine.severin/⁠⁠

This is How We Create is produced by Martine Severin and edited by Casandra Voltolina. Episode research conducted by Braila West.

Get to know Candice’s work:  ⁠https://www.noellerx.com/⁠

See Candice’s work on Instagram: ⁠https://www.instagram.com/noellerx

This week on This Is How We Create: Award-winning photographer Tobi Shinobi reveals his fascinating journey from courtroom to camera lens. Discover the unique productivity framework that transformed his creative process and catapulted his career to global recognition.

• The Name: How a playground nickname evolved into one of photography's most recognizable brands

• The Pivot: Why Tobi abandoned a successful legal career to pursue photography

• The Symmetry Connection: How childhood Lego obsessions influenced his distinctive visual style

• The Game-Changer: Tobi's intriguing "7 out of 10 principle" that revolutionized his workflow

• The Success Story: From Instagram experiments to Sony ambassador and TikTok creative strategist

Tobi introduces his enigmatic productivity framework that helped him post 3-4 quality images daily while maintaining his signature high standards. What are the ten elements he considers, and why is hitting just seven of them the sweet spot? Tune in to find out how this approach might transform your creative practice.

• Why photographing buildings became Tobi's specialty (hint: they're never late to photoshoots)

• The small details that separate amateurs from professionals in client relationships

• How self-taught photographers can bridge the knowledge gap when transitioning to professional work

"The worst piece of advice I've ever received was 'don't become a photographer'... I've been able to travel the world, make long-term friendships, change my life... all because I believed in myself."

Keep up with your host Martine Severin https://martineseverin.com/

Follow This Is How We Create on IG. https://www.instagram.com/thisishowwecreate_/

Follow Martine on Instagram:  https://www.instagram.com/martine.severin/

Subscribe to the Newsletter: Martine's Substack

This is How We Create is produced by and edited by Braila West, Alexis Sanchez and Martine Severin.

Follow Tobi on Instagram: https://www.instagram.com/tobishinobi

Website: https://www.tobishinobi.com/

Youtube: https://www.youtube.com/c/Tobishinobi

Welcome to our 100th Episode! Cue the confetti! Thank you for being part of our community.

In this episode, we’re thrilled to sit down with Andrea Pippins—illustrator, author, and creative powerhouse—as she shares her inspiring journey of self-discovery, growth, and artistic transformation. Andrea opens up about the defining moments that shaped her career and creative voice from her early influences to her bold decision to move to Sweden.

Through candid reflections and actionable advice, Andrea explores the challenges and rewards of building a freelance business abroad, navigating cultural differences, and staying connected in a virtual world. Whether you're a seasoned creative or just starting out, Andrea’s will story inspire you to embrace curiosity, prioritize your goals, and create with intention.

IN THIS EPISODE, YOU’LL LEARN:

• How curiosity fuels creativity and opens doors to unexpected opportunities.

• Why networking and mentorship are key to professional and personal growth.

• The importance of adapting to cultural differences when building connections in a new country.

• Tips for staying productive and setting meaningful goals in your creative practice.

• How Andrea balances freelancing with motherhood while living abroad.

• The value of keeping a physical idea book to track and organize your projects.

• Insights into financial transparency, including how Andrea shares her income breakdown.

• Why travel and cultural immersion are essential for expanding artistic perspectives.

Chapters

00:00 Introduction to the Creative Journey

04:57 Andrea Pippins: A Life in Art

19:06 Cultural Transition and Community Building

30:38 From Corporate to Freelance: A Transformative Leap

44:06 Navigating Income and Financial Transparency

48:16 Advice for Aspiring Artists

Get to know Andrea Pippins: https://www.andreapippins.com/aboutFollow Andrea on Instagram: https://www.instagram.com/andreapippins/

Get to know Martine Severin

Website: https://martineseverin.com/Instagram: https://www.instagram.com/martine.severin/

Follow This Is How We Create: https://www.instagram.com/thisishowwecreate_/Subscribe to our Newsletter: https://martineseverin.substack.com

Book Mentioned: Building a Second Brain by Tiago Forte

Income pie: Lola Akinmade https://www.instagram.com/lolaakinmade/?hl=en

This is How We Create is produced by Martine Severin and edited by Santiago Cardona. Episode research by Braila West.

99.  How to Trust Your Creative Evolution: Holly McWhorter on Moving Between Art Forms

In this conversation, Holly McWhorter shares her journey as an artist, writer, and entrepreneur, discussing her childhood influences, her experiences living between Copenhagen and Brooklyn, and her transition from running a skincare business to rediscovering her passion for painting during the pandemic. She reflects on her creative process, the importance of color theory, and offers advice to her younger self about focusing on her passions without spreading herself too thin.

GET TO KNOW HOLLY:

Website: https://hollymcwhorterart.com/

Instagram: https://www.instagram.com/hollymcwhorterart

KEEP UP WITH MARTINE:Website: martineseverin.comInstagram: @martine.severinFollow This Is How We Create: thisishowwecreate_Subscribe to our Newsletter: Martine's Substack

CREDITS:This is How We Create is produced by Martine Severin and edited by Santiago Cardona. Episode research by Braila West.

On today's episode, we sit down with Sherrod Faulks, founder of Deep Black Ceramics. From tech screens to pottery wheels, Faulks shares his remarkable transition from UX design to establishing his ceramics brand. We explore how authenticity shapes his creative process, from custom glaze formulation to collection development.

Faulks discusses finding creative courage through his partner's support and how his background in user experience informs his artistic vision. Through our conversation, he reveals how each ceramic piece becomes part of a larger narrative, creating distinct eras within his work.

Join us for an intimate look at reinvention, artistic integrity, and the transformative power of following your passion.

Listen now wherever you get your podcasts.

Key Takeaways:

1. Authenticity is the secret to standing out in a crowded creative landscape.

2. Centering oneself is crucial for producing your best, most meaningful work.

3. Building a cohesive brand identity and infusing personal emotions into your creations can leave a lasting impact.

4. Embrace your unique vision and don’t be afraid to be bold and take creative risks.

5. Conceptualizing collections and eras can be powerful for creative projects.

6. Create work that brings joy and pleasure to yourself and others.

7. Understand the deeper "why" behind your creations to align with your values.

8. Custom design and formulate glazes to produce unique, beautiful pieces.

9. Discover your passion and create meaningful work that reflects who you are.

Chapters:

• 00:00 Introduction to Sherrod Faulks and His Journey

• 04:45 The Influence of Cooking on Sherrod's Life

• 10:20 The Evolution of Slice and Tort

• 13:11 The Birth of Deep Black

• 16:59 The Connection Between Clay and Self-Discovery

• 21:45 Creating a Centered Environment for Creativity

• 25:01 The Art of Collections in Clay

• 32:37 Finding Authenticity and Inspiration

• 39:14 Designing with Purpose and Emotion

• 45:51 Future Endeavors and Creative Visibility

• 52:47 - Conclusion and Sherrod's Parting Thoughts

CONNECT WITH OUR GUEST:Discover more of Sherrod Faulk’s work: deepblack.shopShop Deep Black: https://deepblack.shop/ 

KEEP UP WITH MARTINE:Website: martineseverin.comInstagram: @martine.severinFollow This Is How We Create: thisishowwecreate_Subscribe to our Newsletter: Martine's Substack

CREDITS:This is How We Create is produced by Martine Severin and edited by Santiago Cardona. Episode research by Braila West.

If you’ve ever considered dipping your toes into a creative field, tune in to hear the journey of Ayanah George, a digital and film photographer who masterfully bridges the worlds of engineering and photography. 

From mastering double exposure techniques to embracing the beautiful imperfections of film photography, she shares intimate insights into her creative evolution. Ayanah discusses how she built a thriving side business while staying true to her artistic voice.

This episode offers a glimpse into how technical precision and artistic vision can merge to create something extraordinary while highlighting the transformative power of self-belief in pursuing creative passions.

In This Episode, You’ll Learn:

• How Ayanah transitioned from engineering to photography while juggling her day job.

• The inspiration she draws from Kehinde Wiley’s powerful depictions of people of color.

• Techniques for experimenting with double exposure and the minimal editing required for film photography.

• The evolution of her photography style and how she captures intentional and elevated portraits.

• The importance of self-confidence and exposure to art in fueling creative growth.

• Ayanah’s approach to travel photography, selling prints, and exploring new opportunities for assignments.

• The value of community, collaboration, and continuous learning in the creative field.

Episode Chapters

• 00:00 Introduction to Ayanna George's Creative Journey

• 01:53 Early Influences and Exposure to Photography

• 04:12 Building a Photography Career While Balancing Engineering

• 08:27 Developing a Personal Style in Portraiture

• 11:48 Travel Photography: Capturing the Essence of Places

• 17:11 Transitioning from Weddings to Portraits

• 19:05 Inspiration from Kehinde Wiley and Double Exposure Techniques

• 23:48 Evolving Style and Intentionality in Photography

• 27:09 Confidence and Creative Growth

• 28:35 Conclusion and Future Aspirations

Stay Connected with Our Guest: 🔗 Follow Ayanah George on Instagram: @ayanahgeorge

Keep Up With Martine:

Website:martineseverin.comInstagram: @martine.severin

Follow This Is How We Create: @thisishowwecreate_

Subscribe to our Newsletter 

Credits:This is How We Create is produced by Martine Severin and edited by Santiago Cardona. Episode research by Braila West.

In this episode of This Is How We Create, we sit down with the talented photographer Kelly Marshall to explore the journey of turning passion into purpose. 

Throughout our conversation, Kelly emphasizes the power of building strong networks and lifting up other creatives, especially within the Black community. She reveals practical strategies for balancing personal projects with commercial work, managing client expectations, and creating multiple income streams. 

But it’s not all about business—Kelly opens up about the importance of prioritizing self-care, taking risks, and believing in yourself to navigate the highs and lows of a creative career.

IN THIS EPISODE, YOU'LL LEARN:

• Why cultivating a strong network is crucial for creatives, particularly artists of color.

• How can you bring your personal passions into your commercial work for a fulfilling career

• Strategies for setting boundaries, managing client expectations, and maintaining your well-being.

• The value of supporting fellow creatives and how referrals can open new doors.

• Why taking risks and betting on yourself can lead to unexpected opportunities.

CHAPTERS

• 00:00 Introduction to Kelly Marshall's Creative Journey

• 02:50 Growing Up Mixed-Race in Philadelphia

• 06:07 The Impact of Racial Identity on Art

• 09:04 Exploring 'Birthing of a Nation' Project

• 11:57 The Evolution of Kelly's Photography Career

• 14:53 Navigating the Commercial Photography Landscape

• 18:12 Building a Supportive Network in New York

• 21:06 Finding Your Unique Style in Photography

• 24:04 Balancing Client Expectations and Creative Vision

• 27:04 Financial Insights and Revenue Streams

• 29:56 Advice for Young Creatives

• 32:46 Final Thoughts and Reflections

CONNECT WITH OUR GUEST:Discover more of Kelly Marshall’s work :sans.mursExplore Kelly’s portfolio: https://www.kellymarshallphoto.com/  

KEEP UP WITH MARTINE:Website: martineseverin.comInstagram: @martine.severinFollow This Is How We Create: thisishowwecreate_Subscribe to our Newsletter: Martine's Substack

RESOURCES MENTIONED:

• Kelly's documentary BIRTH

CREDITS:This is How We Create is produced by Martine Severin and edited by Santiago Cardona. Episode research by Braila West.

In this soul-stirring episode, Sheffield-based artist Rashna Hackett shares her extraordinary journey from a 35-year career in psychiatric nursing to discovering her calling as an artist at age 50. 

Born in Tanzania with memories of Mount Kilimanjaro and the Indian Ocean, Rashna reveals how art became her sanctuary during a period of workplace bullying and depression. 

Through her uniquely intuitive approach to large-scale abstract paintings and her joyfully chaotic studio practice, she explores themes of mixed-race identity, cultural heritage, and creative liberation. A testament to the healing power of art and the fact that it's never too late to discover your passion.

IN THIS EPISODE, YOU'LL LEARN:

• How childhood experiences shape an artist’s unique style and voice.

• The beauty of intuitive painting and the unexpected discoveries it can spark.

• Strategies for marketing your art and leveraging social media for visibility.

• The power of embracing chaos and accidents in the studio for creative breakthroughs.

• Why art is more than just a craft—it's a journey of self-discovery and joy.

Chapters

00:00 Introduction to Rashna Hackett

00:54 Childhood Influences and Early Memories

04:15 The Journey to Painting

10:03 Artistic Process and Intuition

14:59 Exploring Identity Through Art

19:49 Marketing and Selling Art

24:11 Future Projects and Exciting Ventures

CONNECT WITH OUR GUEST:

Get to know Rashna Hackett: rashnahackettExplore Rashna’s portfolio: https://www.artbyrashna.com/about

KEEP UP WITH MARTINE:

Website: martineseverin.com

Instagram: @martine.severin

Follow This Is How We Create: thisishowwecreate_

Subscribe to our Newsletter: Martine's Substack

CREDITS: This is How We Create is produced by Martine Severin and edited by Santiago Cardona.  Episode research by Braila West.

Have you ever considered using Augmented Reality in your work? Meet creator, writer, and Augmented Reality developer Steven Christian as he shares his journey from a love for cartoons and video games.

Steven shares how he came to find Iltopia Studios, where he blends storytelling with cutting-edge augmented reality (AR). He recounts how a pivotal Adobe Max conference ignited his interest in using AR to create immersive tech-forward experiences.

During our time together, Steven discusses his productivity strategies, including the Pomodoro Technique, and emphasizes the importance of resourcefulness and self-motivation in the creative industry. With a unique approach to being a generalist, he talks about navigating the diverse AR landscape and shaping his career by staying adaptable and curious.

IN THIS EPISODE YOU'LL LEARN:

- How to turn a passion for cartoons and video games into a career in animation and AR

- Tips on starting a creative business and building an impactful portfolio

- How the Pomodoro Technique can improve focus and overcome creative blocks

- The advantages of being a generalist in the tech-creative field

- Tools and resources for anyone interested in learning AR, from YouTube tutorials to Unity and Skillshare

CONNECT WITH OUR GUEST:  

Explore Iltopia Studios: https://iltopiastudios.com/ 

Follow Steven on Instagram: stuckonaneyelnd

View more of Stevens work: https://stuckonaneyeland.com/projects   

KEEP UP WITH MARTINE:

Website:https://martineseverin.com/ 

Instagram: https://www.instagram.com/martine.severin/ 

Follow This Is How We Create: https://www.instagram.com/thisishowwecreate_   

Subscribe to Our Newsletter: https://martineseverin.substack.com 

RESOURCES MENTIONED:

- Adobe Max Conference

- Unity Learn

- Skillshare and Udemy for AR tutorials 

CREDITS:  

This Is How We Create is produced and edited by Martine Severin. Episode research conducted by Braila West. 

Join us for a transformative conversation with multidisciplinary artist Malene Barnett, who shares her evolution from commercial textile designer to ceramicist, researcher, and cultural preservationist.

In this episode, Barnett reveals how embracing her authentic artistic voice led to founding the Black Artists and Designers Guild (BADG), securing a Fulbright grant to research African-Caribbean pottery traditions, and authoring Crafted Kinship, a groundbreaking book featuring 60+ makers across the diaspora.

Through personal anecdotes and practical wisdom, she offers invaluable insights on building a sustainable creative practice while honoring cultural heritage.

IN THIS EPISODE YOU'LL LEARN:

• How to transition from commercial design to fine art while maintaining financial stability

• Why rest is a non-negotiable part of the creative process, not a reward

• The importance of building multiple income streams through licensing and collaboration

• How to use research to deepen your artistic practice and cultural connections

• Strategic approaches to property ownership and financial planning for artists

• The power of documenting and preserving cultural traditions through art

CONNECT WITH OUR GUEST: Get to know Malene Barnett: https://www.malenebarnett.com/ Follow Malene on Instagram: https://www.instagram.com/malene.barnett/ Pre-order "Crafted Kinship" (Coming October 29, 2024)

KEEP UP WITH MARTINE: Website: https://martineseverin.com/ Instagram: https://www.instagram.com/martine.severin/ Follow This Is How We Create: https://www.instagram.com/thisishowwecreate_/ Subscribe to our Newsletter: https://martineseverin.substack.com

RESOURCES MENTIONED:

• Black Artists and Designers Guild (BADG)

• Ruggable Collection by Malene Barnett

• Tyler School of Art and Architecture

• Fulbright Research Grant

• Hambidge Residency

CREDITS: This is How We Create is produced and edited by Martine Severin Episode research was conducted by Braila West

In this soul-stirring episode of This Is How We Create, Townsend takes us behind the lens, sharing how she went from shooting personal projects in Chicago to commanding commercial sets – all while staying true to her roots. Through her surrealist-inspired imagery, Akilah isn't just making pictures; she's rewriting narratives and reclaiming Black stories.

"Photography is my form of resistance," Townsend says. Through her work, she crafts visual love letters to Black culture that challenge mainstream perspectives and celebrate authentic experiences. Whether you're a budding photographer or simply dream of turning your side hustle into your main stage, this conversation will inspire you to pick up that camera and tell BIPOC stories, your way.

Episode Overview:

Keep up with your host Martine Severin https://martineseverin.com/

Follow This Is How We Create on IG. ⁠https://www.instagram.com/thisishowwecreate_/⁠

Subscribe to our Newsletter: https://martineseverin.substack.com

Follow Martine on Instagram:  ⁠https://www.instagram.com/martine.severin/⁠

This is How We Create is produced and edited by Martine Severin. Episode research conducted by Braila West.

Get to know Akilah :https://www.killls.com/contact 

Akilah’s Instagram: killls

Book Akilah: https://www.killls.com/contact 

Some people wait to be chosen, hired, or validated. But others don't wait. They make their own path with determination. They use different tools, like guerrilla marketing, to get noticed. Dr. Fahamu Pecou is one of those people. Today on the podcast, you'll hear his inspiring journey from dreams of working as an animator to becoming an award-winning artist.

Dr. Pecou studied painting, when he secured a job as a graphic designer, his artistic career changed course.  In our talk, Dr Pecou shares how his hip-hop influenced his work and how his work came to challenge societal views of Black identity and more specifically, Black masculinity.

Have you ever committed to creating even when you didn't believe in yourself?

In this mini-episode of 'This Is How We Create,' Martine Severin explores the quiet yet persistent power that drives artists to create even when faced with doubt, external pressures, and self-criticism. She shares a profound revelation from a cinematographer who admitted there were times in her successful career when she simply didn't believe in herself - yet continued moving forward.

Episode Highlights

• There's a gap between creative dreams and current reality that can feel like failure
• Creative resilience isn't flashy - it's about honoring the contract you made with yourself to be an artist
• The difference between orchestrating success versus influencing it
• How separating actions from fluctuations in self-perception can liberate your creative process
• What if the next level of your art requires stillness rather than hustle?
• Embracing your unique way of being and seeing the world
• How generosity and genuine connection can help navigate the "valley of doubt"

Key Takeaways

• Creative resilience is essential for navigating the natural ebbs and flows of artistic life
• External metrics shouldn't overshadow the simple joy of creating
• Stillness and quiet can lead to deeper creative insights than forced productivity
• Community support makes navigating doubt easier - we're not meant to walk this path alone
• Your creativity is defined by commitment, not belief in yourself

Your Creative Assignment

1. Reconnect with the original contract you made with yourself about making art
2. Carve out time for deliberative practice - 15 minutes of just being
3. Ask yourself: "How might I be if I believed in myself every moment of the day?"
4. Reach out to someone in your community with genuine curiosity - not to get something, but to give your full attention

Sound Bites

"What if the next level to your art requires something that's counterintuitive? What if it requires stillness?"

"Generosity turns out is a secret passcode and a password that opens doors, especially for those of us who find traditional networking exhausting."

"Your creativity isn't defined by beliefs or doubts, it's defined by your commitment."

Episode Chapters

00:00 The Creative Journey Begins
02:45 Navigating Doubt and Resilience
06:12 The Power of Stillness
09:01 Community and Connection in Creativity
11:54 Commitment Over Belief

Support the Show
Website: Martine Severin
Follow on Instagram: @martineseverin | @thisishowwecreate
Subscribe to the Newsletter: Martine's Substack

This episode of This Is How We Create is produced and edited by Martine Severin.

Graphic design student Ruby Lee reflects on her creative journey from childhood influences to balancing personal style with commercial design. She shares her dream of creating experiential events, the importance of mentorship, and how tackling untold stories fuel her creativity.

Episode Overview:

Keep up with your host Martine Severin https://martineseverin.com/

Follow This Is How We Create ⁠https://www.instagram.com/thisishowwecreate_/⁠

Subscribe to our Newsletter: https://martineseverin.substack.com

Follow Martine on Instagram:  ⁠https://www.instagram.com/martine.severin/⁠

This is How We Create is produced and edited by Martine Severin. Episode research conducted by Braila West.

Get to know Ruby: https://rubyleeroobin.com/contact/  

Ruby’s Instagram: https://www.instagram.com/roobindog/# 

Work with Ruby: https://rubyleeroobin.com/contact/

Join us for an exclusive conversation with Byron Risdon, the interior design sensation taking the industry by storm. In this episode, Byron pulls back the curtain on his remarkable journey:

• From childhood dreams to design stardom: Discover the roots of Byron's passion
• Crafting a signature style: Learn how he developed his unique aesthetic
• Client whisperer: Uncover Byron's foolproof formula for decoding client desires
• Pushing boundaries: Why calculated risks are the secret sauce in Byron's designs
• The 'wow' factor: Get a glimpse into Byron's innovative techniques for leaving clients speechless

Don't miss this inspiring deep dive into the mind of one of today's most exciting interior designers.

Episode Overview:

Keep up with your host Martine Severin https://martineseverin.com/

Follow This Is How We Create ⁠https://www.instagram.com/thisishowwecreate_/⁠

Subscribe to our Newsletter: https://martineseverin.substack.com

Follow Martine on Instagram:  ⁠https://www.instagram.com/martine.severin/⁠

This is How We Create is produced and edited by Martine Severin. Episode research conducted by Braila West.

Get to know Byron: https://www.byronrisdon.com/about 

Byrons Instagram: https://www.instagram.com/byronrisdon# 

Book Byron: https://www.byronrisdon.com/how-we-work 

In this episode of This Is How We Create, multidisciplinary artist Courtney Minor reveals how her emotions fuel her artistic process. From reigniting her creative spark in Vietnam to using art as therapy, Courtney also shares practical tips on how to market your artwork, how to use unconventional materials in your creative work and how to find your target collectors.

Episode Overview:

Keep up with your host Martine Severin https://martineseverin.com/

Follow This Is How We Create ⁠https://www.instagram.com/thisishowwecreate_/⁠

Subscribe to our Newsletter: https://martineseverin.substack.com

Follow Martine on Instagram:  ⁠https://www.instagram.com/martine.severin/⁠

This is How We Create is produced and edited by Martine Severin. Episode research conducted by Braila West.

Get to know Courtney: https://thecmdstudio.com/pages/copy-of-about-courtney-minor 

Courtney’s Instagram: heyitscourtneyminor 

Buy Courtney’s Art: https://thecmdstudio.com/collections 

In our latest episode of 'This is How We Create,' we dive deep into the world of Joshua Leonard, the creator of Team Supreme. From his early days as a military kid sketching Garfield to pitching groundbreaking inclusive animated series to major networks, Joshua's journey is as inspiring as it is instructive.

This episode unpacks:

1. The impact of diverse life experiences on creativity
2. How to create authentic, inclusive characters
3. The realities of pitching diverse content to major studios
4. Balancing a day job with creative pursuits

Keep up with your host Martine Severin https://martineseverin.com/

Follow This Is How We Create ⁠https://www.instagram.com/thisishowwecreate_/⁠

Subscribe to our Newsletter: https://martineseverin.substack.com

Follow Martine on Instagram:  ⁠https://www.instagram.com/martine.severin/⁠

This is How We Create is produced and edited by Martine Severin. Episode research conducted by Braila West.

Get to know Joshua: https://www.leonardstudios.com/about 

Joshua's Instagram: imjoshualeonard Buy Leonards merch: https://www.leonardstudios.com/shop

Art director and graphic designer Kendell Burton shares his creative journey, from early influences to building a career at VaynerMedia—Discover the key questions to ask yourself to communicate better with your audience. Hear Kendell’s habits for success and his insights on fostering meaningful connections. Finally, if you love the horror film genre, stay for recommendations from Kendell’s podcast, TerrorNova.

Episode Overview:

Keep up with your host Martine Severin https://martineseverin.com/

Follow This Is How We Create on IG. ⁠https://www.instagram.com/thisishowwecreate_/⁠

Follow Martine on Instagram:  ⁠https://www.instagram.com/martine.severin/⁠

Subscribe to our Newsletter: https://martineseverin.substack.com

This is How We Create is produced and edited by Martine Severin. Episode research conducted by Braila West.

Get to know Kendell: https://www.kendellburton.com/about/  

Kendell’s Instagram: https://www.instagram.com/thekendellb/ 

Work with Kendell: https://www.kendellburton.com/contact/  

Listen to Kendell’s podcast: Terror Nova

Welcome back. On today's episode, theater producer, photographer and model, Chandra Lynch chats with us about how she turned her childhood passion for arts into a thriving production company.

Dive into her world of emotion-driven creativity, from photography to theater. Learn the power of meditation in art and gain insider tips on pricing and branding your work.

Chandra also shares her journey of mastering production skills while battling perfectionism.

Get ready for a dose of inspiration, practical advice, and life-changing book recommendations. This episode is your backstage pass to turning artistic dreams into reality.

Episode Overview:

Keep up with your host Martine Severin https://martineseverin.com/

Follow This Is How We Create on IG. ⁠https://www.instagram.com/thisishowwecreate_/⁠

Subscribe to our Newsletter: https://martineseverin.substack.com

Follow Martine on Instagram:  ⁠https://www.instagram.com/martine.severin/⁠

This is How We Create is produced by Martine Severin and edited by Casandra Voltolina. Episode research conducted by Braila West.

Get to know Chandra: https://www.ankhproductions.org/welcome2  

Instagram: https://www.instagram.com/ankhproductions 

Book with Chandra: https://linkin.bio/ankhproductions/  

Calling all creatives and aspiring illustrators! Tune in to hear the incredible journey of Morgan Bissant, a New Orleans artist who's turning her childhood passion into a thriving career.

Discover:

• How Morgan's early love for cartoons blossomed into a full-fledged illustration and graphic design career

• The power of education in honing your craft (psst... Morgan's got a degree in illustration and graphic design!)

• Why representation matters and how Morgan's bringing diversity to life through her characters

• The secret sauce behind reimagining beloved anime and cartoons with cultural flair

• Morgan's latest triumph: illustrating 'The Epic Ellisons' 

Whether you dream of illustrating your children's book or looking to infuse more diversity into your art, Morgan's story will leave you feeling fired up and ready to create.  

Morgan reminds us that passion + persistence + purpose = unstoppable success.  

Keep up with your host Martine Severin https://martineseverin.com/

Follow This Is How We Create on IG. ⁠https://www.instagram.com/thisishowwecreate_/⁠

Follow Martine on Instagram:  ⁠https://www.instagram.com/martine.severin/⁠

Subscribe to our Newsletter: https://martineseverin.substack.com

Get in touch with Morgan Bissant

https://www.morganbissant.com/

https://www.instagram.com/morg_city/

Happily Ever After Fairy Tales for Every Child 

This is How We Create is produced by Martine Severin and edited by Casandra Voltolina. Episode research conducted by Braila West.

In this episode of This Is How We Create, Anastassia Whitty, a talented creative, shares her journey from discovering photography to developing her own unique, cinematic style. Stassi shares how she captures raw emotions in her photography. She discusses the challenges of freelancing and offers advice on staying true to oneself in a creative career.

Episode Overview:

Keep up with your host Martine Severin https://martineseverin.com/

Follow This Is How We Create on IG. ⁠https://www.instagram.com/thisishowwecreate_/⁠

Follow Martine on Instagram:  ⁠https://www.instagram.com/martine.severin/⁠

Subscribe to our Newsletter: https://martineseverin.substack.com/

This is How We Create is produced by Martine Severin and edited by Casandra Voltolina. Episode research conducted by Braila West.

Instagram: https://www.instagram.com/saywordstaz/# 

View Staz’s Photos: https://saywordstaz.wixsite.com/saywordstazimages

Book with Staz: https://saywordstaz.wixsite.com/saywordstazimages/contact 

Other content by Staz:

https://www.youtube.com/channel/UCrl8XNACwG7qMRuaCcFF92w?view_as=subscriber

We’ve all had some interactions with websites that were simple, easy to use and sometimes even fun. On the flipside, we’ve all visited websites that made things hard to read, hard to find, or even tabs that were frustratingly hard to reach. Elsa Amri, founder of AM Design Studio, managed to craft a creative career in which she lives in her Zone of Genius.  

In this episode, Elsa shares her journey into Webflow design and the impact of design on user experiences. As she breaks down what the design industry is like for her, she also highlights the power of saying "yes" to new opportunities, and always striving for personal growth. Tune in to explore her path and hear future plans with us.

Episode Overview:

Keep up with your host Martine Severin https://martineseverin.com/

Follow This Is How We Create on IG. ⁠https://www.instagram.com/thisishowwecreate_/

Follow Martine on Instagram:  ⁠https://www.instagram.com/martine.severin/⁠

Subscribe to our Newsletter: https://martineseverin.substack.com/

This is How We Create is produced by Martine Severin and edited by Casandra Voltolina. Episode research conducted by Braila West.

Get to know Elsa: https://www.elsaamri.com/

Instagram: https://www.instagram.com/elsaedwardamri/#

Work with Elsa: https://www.elsaamri.com/contact

If you’ve ever wanted to start a podcast and want tips on how to interview your guests, tune in!  In this episode, our show host Martine Severin shares her journey of becoming a better interviewer on her podcast.

Episode Overview:

Keep up with your host Martine Severin https://martineseverin.com/

Follow This Is How We Create on IG. ⁠https://www.instagram.com/thisishowwecreate_/⁠

Follow Martine on Instagram:  ⁠https://www.instagram.com/martine.severin/⁠

Subscribe to our Substack Newsletter: https://martineseverin.substack.com/ 

This is How We Create is produced and edited by Martine Severin. Episode research conducted by Braila West.

 Struggling to get your art in front of the right people? Then this episode is your roadmap.

Join multidisciplinary artist Courtney Minor on "This Is How We Create" as she unveils the emotional underpinnings of her creative journey—from finding fresh inspiration in Vietnam to transforming personal therapy into powerful art. Courtney doesn't just inspire; she delivers actionable strategies for marketing your work, building a devoted email list, experimenting with unexpected materials, and connecting with collectors who truly value your vision.

This isn't just about making art—it's about making making a place for your art in the world

Here's what we discuss:

• Courtney Minor is a multidisciplinary artist specializing in collage, photography, and film.
• Her trip to Vietnam was a pivotal moment that reignited her creative spark.
• Art serves as a therapeutic outlet for Courtney, helping her express emotions she struggles to verbalize.
• She combines various mediums, including collage and graffiti, to convey her messages.
• Courtney's journey reflects the importance of embracing one's identity and creative voice.  Courtney creates prototypes in her head before starting.
• She collects artifacts and photographs for inspiration.
• Plexiglass allows viewers to see their reflection in her work.
• Prototyping is essential for her larger art pieces.
• Sourcing materials often involves unconventional places like Home Depot.
• Understanding her audience has been crucial for her sales.
• Building an email list is vital for artist outreach.
• Social media algorithms reward video content over static images.
• Connecting all platforms is important for artist visibility.
• Artwork Archive simplifies the inventory process for artists.

Chapters

00:00 Introduction to Courtney Minor and Her Art Journey

02:04 The Turning Point: Vietnam Trip and Creative Rebirth

12:08 Childhood Influences and Early Artistic Aspirations

16:57 Emotional Expression Through Art: The Therapeutic Process

20:06 Navigating Personal Loss and Its Impact on Creativity

30:03 The Artistic Process: From Emotion to Creation

31:07 The Art of Prototyping

36:47 From Ideas to Canvas

40:01 Sourcing Materials for Art

43:13 Marketing and Selling Art

55:26 Exploring New Mediums and Techniques

Get to know Courtney: https://thecmdstudio.com/pages/copy-of-about-courtney-minor 

Courtney’s Instagram: heyitscourtneyminor 

Buy Courtney’s Art: https://thecmdstudio.com/collections 

Keep up with your host Martine Severin https://martineseverin.com/

Follow This Is How We Create ⁠https://www.instagram.com/thisishowwecreate_/⁠

Subscribe to our Newsletter: https://martineseverin.substack.com

Follow Martine on Instagram:  ⁠https://www.instagram.com/martine.severin/⁠

This is How We Create is produced and edited by Martine Severin. Episode research conducted by Braila West.

How great is it to receive life-changing advice when you need it the most.?

On today’s episode, we invite three guests to share the advice they wish they could have given to their younger selves.

Jasmine Guillory, a writer, shares advice for aspiring writers.

Amanda J. Cain, a photographer, talks about the value of mentorship.

Dorian Sylvain, a muralist and activist, challenges us to rethink how we challenge ourselves as artists.  

Tune in to Jasmine Guillory’s episode 50.

Tune in to Amanda J Cain’s episode 70.

Tune in to Dorian Sylvain’s episode 77.

Episode Overview:

Keep up with your host Martine Severin https://martineseverin.com/

Follow This Is How We Create on IG. ⁠https://www.instagram.com/thisishowwecreate_/⁠

Follow Martine on Instagram:  ⁠https://www.instagram.com/martine.severin/⁠

This is How We Create is produced and edited by Martine Severin. Episode research conducted by Braila West.

Show Notes: How can you cultivate an artistic practice that allows you to create from a place of wonder? Join us on "This Is How We Create" as Dana Robinson shares her how she balances a career in graphic design and how she nurtures her creativity through her growing body of collage work. What’s more, Dana walks us through her creative routines, and shares the importance of creating space for curiosity and play in your creative process

Episode Overview:

Keep up with your host Martine Severin https://martineseverin.com/

Follow This Is How We Create on IG. ⁠https://www.instagram.com/thisishowwecreate_/⁠

Follow Martine on Instagram:  ⁠https://www.instagram.com/martine.severin/⁠

This is How We Create is produced by Martine Severin and edited by Casandra Voltolina. Episode research conducted by Braila West.

Instagram: https://www.instagram.com/alphabet_party/

View Dana's art: https://danarobinsonstudio.com/

What does it look like to be passionate about preserving and healing Black and Indigenous communities? On this week's episode we sit down with documentary adventure photographer, filmmaker, and conservationist, Chad Brown.

Join us as Chad shares the story of how he transitioned from the Navy, to creative director and founder of two non-profit organizations.

Chad also helps us discover the healing power of nature and the importance of documenting BIPOC communities in the outdoors. If you've ever wondered how to protect your creative headspace, Chad shares the elements of creative survival.

Trigger Warning: As Chad shares his story with us, he touches on the hard parts of his journey as well. Some of these moments do include depression and suicidal thoughts. If you are uncomfortable hearing about these topics in detail, please do skip this episode.

Episode Overview:

Keep up with your host Martine Severin https://martineseverin.com/

Follow This Is How We Create on IG. ⁠https://www.instagram.com/thisishowwecreate_/⁠

Follow Martine on Instagram:  ⁠https://www.instagram.com/martine.severin/⁠

This is How We Create is produced by and edited by Martine Severin. Episode research conducted by Braila West.

Get to know Chad: https://chadocreative.com/about/

Instagram: https://www.instagram.com/_chadbrown_

Book a photoshoot with Chad: https://chadocreative.com/photography/

Have you ever thought about working with communities to create public art? Artist Dorian Sylvain shares her journey from working as a set designer in the theater to her transition as a muralist.  Hear how Dorian emphasizes community engagement and inclusivity in her work. Stay to find out the significance color and patterns play in her work.

Episode Overview: 

Keep up with your host Martine Severin https://martineseverin.com/

Follow This Is How We Create on IG. ⁠https://www.instagram.com/thisishowwecreate_/⁠

Follow Martine on Instagram:  ⁠https://www.instagram.com/martine.severin/⁠

This is How We Create is produced by Martine Severin and edited by Casandra Voltolina. Episode research conducted by Braila West.

Get to know Dorian:  https://doriansylvain.com/

Instagram:   https://www.instagram.com/doriansylvain