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Explore every episode of the podcast ThinkInsideTheSquare

Dive into the complete episode list for ThinkInsideTheSquare. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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1–50 of 90

TitlePub. DateDuration
89: SEO Crash to AI Comeback: How I'm Rebuilding My Squarespace Business10 Apr 202500:14:04

Send a message to InsidetheSquare

If you've ever watched your website traffic drop, your strategy stop working, or your momentum disappear, this episode is for you. 

In this episode of ThinkInsideTheSquare, I'm sharing exactly what happened when I lost 80% of my website traffic overnight and how I’ve spent the last six months rebuilding my business in a smarter, more sustainable way. 

From SEO struggles to strategy pivots and launching my own AI assistant, you’ll hear what worked, what didn’t, and how I’ve shifted from chasing metrics to creating content that truly connects.

Whether you’re a Squarespace designer, content creator, or small business owner navigating your own digital curveball, this episode will give you real-world insights and encouragement to help you keep moving forward. You’ll learn how to embrace change, rethink success, and start building something better, especially  when things don’t go as planned.

Important Links
📝 Full show notes: https://insidethesquare.co/podcast/89
🎧 Past episodes: https://insidethesquare.co/podcast
🤖 Chat with Custom Codey: https://customcodey.com
👯‍♀️ Follow me on Instagram: https://instagram.com/thinkinsidethesquare

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

88: How To Edit Squarespace Responsively 03 Apr 202500:12:56

Send a message to InsidetheSquare

Did you know more than half of your website visitors are probably on their phones? In this episode, I'm sharing my expert advice on how you can make your Squarespace site look fantastic on every screen size. Hint: It all starts with how you edit.

We're diving into mobile-first design (and why it matters SO much), how to use the mobile preview to customize your small-screen layout, and the top three issues that trip up most Squarespace users (text overwhelm, tiny buttons, and broken layouts).

I'll share my favorite tricks for creating mobile-friendly designs, including the secret to perfect button sizing, how to fake layered images that look great everywhere, and a simple 3-question test to make sure your site delivers an awesome experience for phone users. 

Important Links
📝 Full show notes: https://insidethesquare.co/podcast/88
🎧 Past episodes: https://insidethesquare.co/podcast
🤖 Chat with Custom Codey: https://customcodey.com
👯‍♀️ Follow me on Instagram: https://instagram.com/thinkinsidethesquare

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

87: How to Create & Sell a Custom GPT the Easy Way 27 Mar 202500:22:52

Send a message to InsidetheSquare

Wondering how to turn your expertise into an AI tool that helps others and generates income? In this episode of Think Inside The Square, I'm sharing the straightforward process I used to create Custom Cody, my Squarespace code AI assistant that's now helping hundreds of users with their website customization questions.

I'll walk you through my entire journey, including the complicated detours and technical rabbit holes that cost me months of development time, before sharing the much simpler approach I discovered. You'll learn exactly how to evaluate your AI idea, train your custom GPT on your unique knowledge, test it effectively, and share it with your audience using a pricing model that makes sense for your business.

This isn't about creating "passive income" (I spend hours every weekend improving Custom Cody!)  This is about extending your reach and helping more people with your knowledge. Whether you're a consultant, coach, designer, or specialist in any field, this episode gives you the practical blueprint to package your expertise into a valuable AI tool your audience will happily pay to use.

Important Links
📝 Full show notes: https://insidethesquare.co/podcast/87
🎧 Past episodes: https://insidethesquare.co/podcast
💌 Check out Custom Codey: https://customcodey.com
👯‍♀️ Follow me on Instagram: https://instagram.com/thinkinsidethesquare

CHAPTERS
00:00 - The AI assistant I never thought I could build
01:00 - What exactly IS a custom GPT? (Simpler than you think!)
03:00 - The essential "intelligence test" your AI idea must pass
05:00 - My costly over-engineering mistakes (don't repeat these!)
07:00 - The OpenAI feature change that changed everything
09:00 - Training Custom Cody to speak "Squarespace" fluently
12:00 - Real-world testing: The secret to reliable AI responses
14:00 - Simple pricing strategies that make everyone happy
18:00 - Weekend optimization routine for continuous improvement
20:00 - Is creating a custom GPT right for YOUR expertise?

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

86: From Myspace to AI: How to Keep Your Online Business Relevant in a Changing Digital World20 Mar 202500:19:22

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🔄 Is your online business ready for the NEXT big industry shift? Learn how to spot trends BEFORE they impact your bottom line!

In this episode, I'm sharing my decade of experience weathering digital disruptions. From the decline of Myspace to AI design tools threatening to replace designers, I've seen how quickly things can change—and how to position yourself to thrive regardless.

🔥 What You'll Learn:

  • Discover 3 powerful sources for spotting trends months before they hit mainstream
  • Learn which big tech investments signal the future of web design (and what Adobe's moves tell us)
  • Create strategic income diversification that protects you from industry volatility
  • Recognize the 3 clear signals that it's time for a business pivot
  • Implement my weekly 30-minute trend-monitoring system anyone can follow

⭐ New: Try my Squarespace AI assistant Custom Codey at customcodey.com - your 24/7 code helper specifically designed for Squarespace users: customcodey.com

💡 PRO TIP: "Don't try to follow every trend—focus on identifying the underlying patterns that signal where the industry is truly heading."

Important Links
📝 Full show notes: https://insidethesquare.co/podcast/86
🎧 Past episodes: https://insidethesquare.co/podcast
💌 Join my email list: https://insidethesquare.co/email
👯‍♀️ Follow me on Instagram: https://instagram.com/thinkinsidethesquare


#SquarespaceExpert #WebDesignBusiness #FutureProofBusiness #OnlineBusinessTips #SquarespaceDesign #WebDesignTrends #AIandDesign #DigitalProducts #BusinessStrategy #PassiveIncome #RecurringRevenue #PivotStrategy #BusinessDiversification #TrendSpotting #SquarespaceTips

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

85: Website 101: Domain, Hosting & CMS Basics13 Mar 202500:11:42

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🏠 Confused about domains, hosting, and CMS? In this episode, I break down exactly what you need to know about domains, hosting, content management systems, and professional email addresses - the essential building blocks with no fluff, just practical information to help you understand what's happening behind the scenes of your Squarespace website.

By the end of this video, you'll understand the difference between domains and hosting, know which CMS is right for your needs, and learn how to create a professional email address that matches your domain.

⭐ Check out my Blueprint AI tutorial to build your prefab digital home super fast: insidethesquare.co/blueprint

⏰ TIMESTAMPS:
00:00 Website Basics: What You Need to Know
02:00 Domains Explained: Your Digital Address
03:00 Hosting: The Land for Your Website Home
04:00 Content Management Systems Compared
05:00 Squarespace Blueprint: Build a Site in 30 Minutes
06:00 Professional Email: Level Up Your Business Credibility
08:00 Connecting External Domains to Squarespace
09:00 Next Steps: Secure Your Digital Real Estate

Important Links
📝 Full show notes: https://insidethesquare.co/podcast/85
🎧 Past episodes: https://insidethesquare.co/podcast
💌 Join my email list: https://insidethesquare.co/email
👯‍♀️ Follow me on Instagram: https://instagram.com/thinkinsidethesquare

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

84: Building a Thriving Membership Community with Squarespace06 Mar 202500:20:52

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 Want to turn your Squarespace website into a thriving membership community where people connect, engage, and happily pay for your expertise?

In this step-by-step tutorial, I break down exactly how to use Squarespace Member Areas to create an exclusive space your audience will love. I'll show you my favorite workarounds for Squarespace's limitations and the third-party tools that take your membership to the next level!

Building a successful membership doesn't require a huge following or complex tech - just Squarespace plus the strategies I'm sharing today. Let's transform your audience into a genuine community!

🔥 What You'll Learn:

  • The exact structure of a successful Squarespace Member Area
  • Creative content ideas that keep members engaged (beyond just courses!)
  • My clever workaround for community features Squarespace doesn't have
  • How to properly integrate Slack/Discord with your membership
  • Email strategies that dramatically increase member retention

Important Links
📝 Full show notes: https://insidethesquare.co/podcast/84
🎧 Past episodes: https://insidethesquare.co/podcast
💌 Join my email list: https://insidethesquare.co/email
👯‍♀️ Follow me on Instagram: https://instagram.com/thinkinsidethesquare

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

83: SEO in the Age of AI: What Actually Works in 2025 with Mariah Magazine27 Feb 202500:30:23

Send a message to InsidetheSquare

Have AI-generated articles been pushing your content down in search results? In this episode, I'm talking with SEO expert Mariah Magazine about how the battle between AI and SEO is reshaping visibility for Squarespace website owners.

Discover why your authentic voice might be your greatest SEO advantage and how to stand out in an increasingly AI-dominated landscape. If you've been wondering whether SEO is still worth your time, this conversation will give you the clarity and confidence to move forward.

In this episode, you'll learn:
• How AI content is changing search results and why it's not all doom and gloom
• Why personal brand matters more than ever in SEO
• How ChatGPT actually uses Bing's database, not its own index
• Why YouTube is becoming critically important for authentic content
• Practical strategies to make your content shine in both traditional and AI search

Important Chapters:
01:10 Meet SEO expert Mariah Magazine
04:48 Breaking away from fear-based SEO tactics
08:28 The impact of AI-generated content on search results
14:51 How keywords are evolving but not disappearing
19:05 The surprising truth about ChatGPT's database
21:34 Why YouTube is becoming increasingly important
23:41 The human connection element AI cannot replicate
25:16 Predictions about the future of AI and SEO

Important Chapters
01:10 Introduction to Mariah Magazine and her SEO approach
04:48 Breaking free from fear-based SEO tactics
08:28 How AI-generated content is impacting search results
14:51 The evolution of keywords and search intent
19:05 How ChatGPT uses Bing's database, not its own index
21:34 Why YouTube is becoming increasingly important
23:41 The human connection element AI can't replicate
25:16 Predictions about the future of AI and SEO
29:00 How Google's interface might evolve

Important Links
📝 Full show notes: https://insidethesquare.co/podcast/83
🎧 Past episodes: https://insidethesquare.co/podcast
💌 Join my email list: https://insidethesquare.co/email
👯‍♀️ Follow me on Instagram: https://instagram.com/thinkinsidethesquare

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

82: The Business Owner's Guide to Sustainable Content Creation20 Feb 202500:13:48

Send a message to InsidetheSquare

Ever had that "aha!" moment where something clicks and you can't wait to share it? That's exactly what this episode is about! Join Becca Harpain, Squarespace expert and founder of InsideTheSquare.co, as she reveals how those everyday discoveries can become the foundation of engaging content that builds trust with your audience.

In this episode, you'll discover:

  • Why the solutions that seem "obvious" to you are actually gold mines for content
  • How to identify and capture content opportunities in your daily work
  • A practical system for turning your expertise into valuable content
  • The importance of consistency in content creation (and how to find your rhythm)
  • Why your unique perspective matters, even in a crowded market

🎯 Action Steps:

  1. Start a content ideas log (notebook or phone) for one week
  2. Document client questions, repeated processes, and "that was easy!" moments
  3. Create three pieces of content from your best ideas
  4. Set a realistic consistency goal
  5. Commit to your schedule for three months

💡 Key Takeaway: Your expertise isn't just in the complex solutions – it's in all those little "oh, that was easy" moments that could be game-changing for someone else.

Important Chapters:

0:00 How to Create Valuable Content from Your Business Expertise
2:06 Why Your "Simple" Solutions Are Actually Valuable Content
3:32 Content Creation Myths: Has Everything Been Said Before?
5:11 Finding Your Unique Value Proposition in Content Creation
8:40 Creating a Sustainable Content Strategy for Business Growth
10:29 How to Build a Three-Month Content Plan That Works
12:32 Action Steps for Consistent Content Creation

IMPORTANT LINKS
📝 Full show notes: https://insidethesquare.co/podcast/82
🎧 Past episodes: https://insidethesquare.co/podcast
💌 Join my email list: https://insidethesquare.co/email
👯‍♀️ Follow me on Instagram: https://instagram.com/thinkinsidethesquare

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

81: From PhD to CSS: Squarespace Career Advice from Christy Price13 Feb 202500:21:35

Send a message to InsidetheSquare

🎨 Ever dreamed of turning your love for web design into a thriving career? Join me for an incredible conversation with Christy Price, a 20-year web design veteran who went from coding in grad school to becoming one of the most respected Squarespace designers in the industry!

In this episode, Christy shares the surprising story of how a random conversation on a ski lift changed her entire career path (and why she's so grateful it did!). You'll discover how she transformed her coding skills into a successful design business, and why she chose Squarespace as her platform of choice after testing literally every website builder available.

🔥 What You'll Learn:
→ The exact moment Christy realized web design was her calling
→ How she went from slicing up Photoshop files to building stunning Squarespace sites
→ Her genius method for handling client revisions (this will save you hours!)
→ The #1 tip she wishes she knew when starting out
→ Why she left WordPress behind and never looked back
→ Her secret for maintaining work-life balance while running a successful design business

💡 PRO TIP FROM CHRISTY: "Start reverse engineering websites you love! Find Squarespace sites that inspire you and figure out how they were built. That's how you'll build an amazing toolkit of solutions."

🔔 SUBSCRIBE for weekly Squarespace tutorials, design tips, and expert interviews! New episodes every Monday.

❤️ COMMUNITY: Share your biggest takeaway from this episode in the comments below! What surprised you most about Christy's journey?

IMPORTANT LINKS
📝 Full show notes: https://insidethesquare.co/podcast/81
📚 Christy's Courses: https://learn.christyprice.com/a/sx8zy
🖥️ Christy's Site: https://christyprice.com
🎧 Past episodes: https://insidethesquare.co/podcast
💌 Join my email list: https://insidethesquare.co/email 🖼️
👯‍♀️ Follow me on Instagram: https://instagram.com/thinkinsidethesquare

- - -

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. The accuracy of information in this video is subject to change.

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

80: 5 Website Mistakes That Can Tank Conversion Rates (and how to fix them!)06 Feb 202500:15:22

Send a message to InsidetheSquare

In this episode, you'll learn about the five common mistakes that might be secretly sabotaging your website's performance. Whether you're selling products, booking services, or growing an email list, you'll discover why even the most aesthetically pleasing websites can struggle to convert.

Beyond identifying these common pitfalls, we dive deep into practical, code-free solutions that you can implement immediately. Learn why clear copy is so crucial, how to make your typography work for (not against) your message, and why giving visitors too many choices might be hurting your conversion rates. 

I'm also sharing a simple 5-second test that can immediately reveal if your homepage is working for or against you. This episode is packed with actionable strategies to transform your website from a pretty digital business card into your hardest-working team member.


Important Links
📝 Full show notes: insidethesquare.co/podcast/80
🎧 Past episodes: insidethesquare.co/podcast
💌 Join my email list: insidethesquare.co/email 🖼️
👯‍♀️ Follow me on Instagram: instagram.com/thinkinsidethesquare

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

79: Pushing Past Template Limitations: A Conversation with Ghost Plugins Founder Cody Juhnke30 Jan 202500:20:10

Send a message to InsidetheSquare

In this episode of Think Inside the Square, we dive deep into the world of Squarespace plugins and custom development with Cody Juhnke, the creative force behind Ghost Plugins and Pluto Studio. With over 100,000 Squarespace websites using Ghost Plugins, Cody shares invaluable insights about creating unique functionality while maintaining simplicity in website design.

Important Links
📝 Full show notes: insidethesquare.co/podcast/79
🎧 Past episodes: insidethesquare.co/podcast
💌 Join my email list: insidethesquare.co/email 🖼️
👯‍♀️ Follow me on Instagram: instagram.com/thinkinsidethesquare

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

78: Understanding Web Fonts: A Squarespacer's Guide to Web Typography23 Jan 202500:08:40

Send a message to InsidetheSquare

In this episode of ThinkInsideTheSquare, we're diving deep into the technical side of web typography while keeping things practical and easy to understand. You'll learn why web fonts are different from regular fonts, what to look for when choosing fonts for your website, and how to ensure your typography is both beautiful and functional. 

Key topics covered:

  • Web Fonts vs System Fonts Explained
  • Why Font File Types Matter (TTF, OTF, WOFF)
  • Font Accessibility Best Practices
  • Pro Tips for Choosing Website Fonts


Important Links
📝 Full show notes: insidethesquare.co/podcast/78
🎧 Past episodes: insidethesquare.co/podcast
💌 Join my email list: insidethesquare.co/email 🖼️
👯‍♀️ Follow me on Instagram: instagram.com/thinkinsidethesquare





Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

77: How to leverage AI as small business with special guest Phil Pallen16 Jan 202500:25:51

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In this episode of Think Inside the Square, I got a chance to sit down with brand strategist and AI expert Phil Pallen to tackle a question I hear from so many small business owners: how do we harness the power of AI without losing our personal touch? As artificial intelligence becomes increasingly prevalent, I know many of us feel caught between wanting to stay competitive and fearing we might compromise our values or authentic customer connections.

Phil, whose expertise has been featured on CNN, Access Hollywood, and Entertainment Tonight, brings such a refreshingly practical approach to this challenge. In his new book "AI for Small Business," he cuts through the tech jargon to provide real, actionable strategies for implementation. Whether you're just starting to explore AI tools or looking to optimize your current tech stack, our conversation offers a roadmap for thoughtful AI integration that enhances rather than replaces the human element of your work.


Important Links
📝 Full show notes: insidethesquare.co/podcast/77
🎧 Past episodes: insidethesquare.co/podcast
💌 Join my email list: insidethesquare.co/email 🖼️
👯‍♀️ Follow me on Instagram: instagram.com/thinkinsidethesquare

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

76: Mobile-First Mindset: Designing for the Thumb Zone09 Jan 202500:13:58

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In this comprehensive guide to mobile-first design, we explore the crucial concept of the "thumb zone" and its impact on mobile user experience. Learn how to optimize your Squarespace website for one-handed mobile browsing, including practical tips for navigation placement, button sizing, and mobile-specific features.

Key topics covered:

  • Understanding the three zones of thumb reach on mobile devices
  • Optimizing navigation and button placement for mobile users
  • Using Squarespace's Mobile Information Bar effectively
  • Practical testing methods for mobile-friendly design
  • Tips for button sizing and placement
  • Using Fluid Engine for mobile-specific layouts

Important Links
📝 Full show notes: insidethesquare.co/podcast/76
🎧 Past episodes: insidethesquare.co/podcast
💌 Join my email list: insidethesquare.co/email 🖼️
👯‍♀️ Follow me on Instagram: instagram.com/thinkinsidethesquare

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

75: Adding A Human Touch to Your Squarespace Website02 Jan 202500:16:18

Send a message to InsidetheSquare

In this episode of ThinkInsideTheSquare, I'm sharing practical strategies to make your website more human without sacrificing professionalism - from strategic design choices to authentic content creation. Whether you're a solopreneur or running a larger business, you'll discover actionable tips to help your visitors feel seen and understood, plus my favorite resources for finding authentic images that don't scream "corporate catalog."

In this episode, you'll learn. . .

  • Why human connection matters more than fancy features
  • Simple design tricks that make your site more engaging
  • How to be professional AND personal (yes, you can do both!)
  • Quick wins you can implement today



Important Links
📝 Full show notes: https://insidethesquare.co/podcast/75
🎧 Past episodes: https://insidethesquare.co/podcast
📆 Book your strategy session: https://insidethesquare.co/strategy
💌 Join my email list: https://insidethesquare.co/email
🖼️ Follow me on Instagram: https://instagram.com/thinkinsidethesquare

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

74: 15-Minute Website Improvements That Make a Big Impact26 Dec 202400:12:27

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Ready to transform your website without a complete overhaul? In this episode, we're diving into four powerful 15-minute improvements that can dramatically change how visitors interact with your site. Perfect for busy folks who want to make meaningful changes without spending hours on redesign.

  • Discover why certain website elements might be working against you (and how to fix them fast)
  • Learn a surprising visual test that instantly reveals conversion problems
  • Explore how to leverage modern tools for better content clarity
  • Master the psychology behind effective user navigation

Important Links
📝 Full show notes: https://insidethesquare.co/podcast/74
🎧 Past episodes: https://insidethesquare.co/podcast
☕️ Joe'y Coffee Alternative: https://insidethesquare.co/joey
💌 Join my email list: https://insidethesquare.co/email 🖼️
Follow me on Instagram: https://instagram.com/thinkinsidethesquare

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

73: Newsletter Strategy: Growing Your List With Intent19 Dec 202400:17:03

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Ever notice how some newsletters make you think "Oh yay, they sent a new one!" while others just collect dust in your inbox? In this episode of ThinkinsideTheSquare, I'm sharing my tried-and-true strategies for creating emails your subscribers actually look forward to opening. Whether you're planning your first newsletter launch or wanting to breathe new life into your current email strategy, you'll learn practical tips for building genuine connections with your audience. Let's make your newsletter one of the good ones!

Important Links:
📝 Full show notes: https://insidethesquare.co/podcast/73
🎧 Past episodes: https://insidethesquare.co/podcast
👋 Flodesk affiliate link: https://insidethesquare.co/flodesk
☕️ Joe'y Coffee Alternative: https://insidethesquare.co/joey
💌 Join my email list:  https://insidethesquare.co/email 
Follow me on Instagram: https://instagram.com/thinkinsidethesquare

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

72: 3 Surprising Ways A Digital Product Can Transform Your Business 12 Dec 202400:12:44

Send a message to InsidetheSquare

In this episode, we're diving deep into the three surprising ways your digital products can transform your business and elevate your expertise. We'll discuss how to:

  1. Showcase your expertise and attract dream clients by turning your knowledge into valuable digital products, just like the website designer who turned her principles workbook into speaking opportunities and a thriving social media following.
  2. Bridge the gap between free and premium offerings with digital products that act as stepping stones to your higher-tier services, making your expertise accessible to a wider audience and creating natural opportunities for upsells.
  3. Streamline your client onboarding process with our "Step 1 Sales Strategy," a powerful way to filter for clients who are truly ready to work with you and ensure a smooth and successful experience from the very beginning.

Whether you're just starting with digital products or looking to level up your existing offerings, this episode will equip you with the tools and strategies to transform them into powerful tools that showcase your expertise, serve your audience at every price point, and streamline your entire business.

Get ready to unlock the full potential of your digital products and watch your business grow with a little help from insidethesquare.


🔗 Important Links:
📝 Full show notes: https://insidethesquare.co/podcast/72
🎧 Past episodes: https://insidethesquare.co/podcast
📑 Free PDF Guide - 17 Digital Product Ideas: https://insidethesquare.co/17ideas
☕️ Joe'y Coffee Alternative: https://insidethesquare.co/joey
💌 Join my email list: https://insidethesquare.co/email
🖼️ Follow me on Instagram: https://instagram.com/thinkinsidethesquare

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

71: Blog Organization in Squarespace: How To Use Categories and Tags Like A Pro05 Dec 202400:12:57

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After moving over 400 blog posts to a new domain, I discovered some game-changing strategies for content organization that transformed how I manage my blog. Whether you're just starting out or managing hundreds of posts, the right system makes all the difference.

In this episode, I'm breaking down exactly how to use Squarespace categories and tags effectively. You'll learn how to create an intuitive blog structure that works for both you and your readers, plus get my exact system for maintaining organization as your content grows.

You'll learn:

  • The crucial difference between categories and tags
  • How to choose categories that actually make sense
  • Cool Squarespace features that use categories and tags

🔗 Important Links:
📝 Full show notes: https://insidethesquare.co/podcast/71
🎧 Past episodes: https://insidethesquare.co/podcast
💌 Join my email list: https://insidethesquare.co/email
🖼️ Follow me on Instagram: https://instagram.com/thinkinsidethesquare

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

70: Color Psychology in Web Design: Why Banks Choose Blue & Other Industry Secrets28 Nov 202400:12:00

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Ever stared at a website and felt something – trust, excitement, calm – without knowing exactly why? Chances are, color psychology was quietly working its magic. In this episode of Think Inside the Square, we're pulling back the curtain on how color choices can make or break your website's effectiveness.

From the strategic blues of banking websites to the appetite-inducing reds of food delivery apps, every color tells a story and influences behavior. I'm sharing my real-world experiences (including a memorable design mistake with a meditation retreat website!) and breaking down exactly how different industries use color psychology to connect with their audiences.

In this episode, you'll discover practical tips for using color strategically, not just aesthetically. We'll explore industry-specific color trends, dive into the science of color contrast for better conversions, and I'll share my favorite tools for testing color accessibility. Plus, you'll learn a simple method for A/B testing your color choices to let data guide your decisions.

Important Links
📝 Full show notes: https://insidethesquare.co/podcast/70
🎧 Past episodes: https://insidethesquare.co/podcast
💌 Join my email list: https://insidethesquare.co/email
🖼️ Follow me on Instagram: https://instagram.com/thinkinsidethesquare

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

69: Website Strategy Tips: Three Customer Journey Maps You Should Create21 Nov 202400:11:26

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Ever wondered how people actually navigate through your website – not just the pages they visit, but their entire journey from first discovering you to becoming a loyal customer? In this episode, you’ll learn about the customer journey mapping process. 

We dive into three practical types of maps you can create today: the First Timer Flow, the Buyer's Journey Map, and the Loyalty Loop. Through real examples and practical tips, you'll learn how to identify where visitors might get stuck and how to guide them smoothly toward becoming happy customers.

Important Links
📝 Full show notes: https://insidethesquare.co/podcast/69
🎧 Past episodes: https://insidethesquare.co/podcast
💌 Join my email list: https://insidethesquare.co/email
🖼️ Follow me on Instagram: https://instagram.com/thinkinsidethesquare

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. The accuracy of information in this video is subject to change.

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

68: UX Testing on A Budget: how to get quality feedback on your project14 Nov 202400:11:09

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Want to test how well your website works for visitors without breaking the bank? In this actionable episode of ThinkInsideTheSquare, Squarespace expert Becca Harpain reveals three budget-friendly strategies for gathering valuable user experience feedback. Whether you're launching a new site or updating an existing one, these actionable techniques will help you understand exactly how visitors interact with your content, navigation, and calls-to-action.

Discover how to leverage your existing resources - from social media followers to email subscribers - to get honest, actionable feedback that can transform your website's effectiveness. Perfect for entrepreneurs and creators who want to ensure their website truly serves their audience's needs without breaking the bank. 🎯

Important Links
📝 Full show notes: https://insidethesquare.co/podcast/68
🎧 Past episodes: https://insidethesquare.co/podcast
💌 Join my email list: https://insidethesquare.co/email
🖼️ Follow me on Instagram: https://instagram.com/thinkinsidethesquare

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

67: Holiday E-commerce Success: Expert Tips with Kristine Neil 🎁07 Nov 202400:21:18

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The holiday season is right around the corner, and if you're running an online store, you might be wondering how to prepare for the rush! In this episode, I'm thrilled to welcome Kristine Neil, a Squarespace and Shopify e-commerce expert.

We dive into practical strategies for holiday preparation, bust some common Squarespace e-commerce myths, and share genius tips for writing product descriptions that actually convert.

Whether you're just starting your holiday prep or haven't even thought about it yet, Kristine's advice about leveraging user-generated content, optimizing product pages, and managing holiday-related stress will help you make the most of this busy season.

Plus, she shares a brilliant "5 senses" approach to product descriptions that you'll want to implement right away!

Important Links
📝 Full show notes: https://insidethesquare.co/podcast/67
🎧 Past episodes: https://insidethesquare.co/podcast
💌 Join my email list: https://insidethesquare.co/email

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. The accuracy of information in this video is subject to change.

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

66: SEO is over: I’m giving up on Google & optimizing for AI31 Oct 202400:19:49

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Ever had one of those moments where something that feels like a total disaster actually turns into an opportunity? That's exactly what happened when my website traffic dropped 82% overnight. But here's the wild part - it led me to discover something that's completely changing how we think about content online.

in this episode of ThinkInsideTheSquare, I;m talking about the future of content creator. Why Google is becoming the new Yellow Pages (yep, you read that right!), why that's actually incredible news for real experts like you, and how something I call 'AI Optimization' is about to change everything we thought we knew about creating content online.

Plus, AI expert Phil Pallen drops by with a game-changing tip about getting accurate answers from AI tools. Trust me - this is one episode you don't want to miss!

Important Links

📝 Full show notes: https://insidethesquare.co/podcast/66

🎧 Past episodes: https://insidethesquare.co/podcast

💌 Join my email list: https://insidethesquare.co/email 

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

65: Pricing Strategies That Work: How To Price Your Digital Products With Confidence24 Oct 202400:11:44

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Ever stared at your digital products wondering if you're pricing them all wrong? Trust me, I've been there! As someone who's given away tons of free content over the years, I know how tricky it can be to put a price tag on your expertise. In today's episode, I'm pulling back the curtain on three powerful psychological pricing principles that completely changed how I price my own products.

Whether you're selling courses, templates, or digital downloads, these strategies will help you price with confidence while keeping your offers accessible.

We'll dive into the famous 99-cent effect (and why it sometimes backfires), explore the clever decoy effect, and discover how anchoring can transform your pricing strategy. Get ready to finally feel confident about your pricing!

Important Links
📝 Full show notes: https://insidethesquare.co/podcast/65
🎧  Past episodes: https://insidethesquare.co/podcast
💌 Join my email list: https://insidethesquare.co/email 

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

64: From Code to Cash: My 7-Step Blueprint for Profitable Digital Products17 Oct 202400:21:11

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In this episode of Think Inside the Square, you'll learn how to create and sell your very own digital product. From identifying your best idea to launching it into the world, I'm covering it all. And guess what? You might already have the perfect product sitting right under your nose!

This isn't some "how to get rich quick" concept here. I'm sharing what I've learned as an online business owner who has sold thousands of digital products to a very niche market.

Whether you're a seasoned entrepreneur or just starting out, get ready for some game-changing tips that'll help you turn your expertise into a profitable product.

Important Links
📝 Full show notes: https://insidethesquare.co/podcast/64
🎧  Past episodes: https://insidethesquare.co/podcast
💌 Join my email list: https://insidethesquare.co/email 

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

63: Planning The Ultimate Website Launch: How I Threw a Virtual Party & Tripled My Traffic10 Oct 202400:14:23

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Ever wished you could make your website launch as exciting for your audience as it is for you? In this week's episode of Think Inside the Square, I'm taking you behind the scenes to tell you how I turned the InsideTheSquare.co website relaunch into a virtual party that had thousands of visitors exploring every corner of my new site.

You'll learn:

  • How to create buzz with exclusive access
  • Creative ideas for virtual "party favors"
  • Tips for managing unexpected success
  • Ways to gather priceless user feedback

Whether you're planning a launch or just looking for fresh marketing ideas, this episode is packed with strategies you can start using today.

Here are some chapters in case you want to jump ahead:
00:50 Planning the Virtual Launch Party
01:39 Creating Exclusive Access
02:53 Engaging with Party Favors
04:53 Launch Day Challenges and Lessons
07:23 Digital Party Favors and Audience Interaction
11:04 Key Takeaways for a Successful Launch
12:59 Final Thoughts and Encouragement


Important Links
📝 Full show notes: https://insidethesquare.co/podcast/63
🎧  Past episodes: https://insidethesquare.co/podcast
💌 Join my email list: https://insidethesquare.co/email 

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

62: When Google Says Goodbye: How I'm Reinventing Inside the Square03 Oct 202400:10:40

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Becca here with a candid and heartfelt episode about facing unexpected hurdles in the online business world.

In this episode, I'm opening up about:
• A major setback that hit my business (spoiler: it involves Google 😱)
• How I'm bouncing back and reimagining Inside the Square
• The launch of my brand new websites (yes, plural!)
• An invitation to join me on this exciting new journey

🌟 Big News: Check out my new homes on the web!
• For all things Squarespace: https://tutorials.squarespace.com
• For business strategy & more: https://InsideTheSquare.co

💬 I'd love to hear from you! Have you ever faced a major business challenge? How did you overcome it? Share your story with me on IG: @thinkinsidethesquare

🔔 Don't forget to subscribe to this podcast so you can follow along as I navigate this new chapter. Your support means the world to me!

Remember, it's not about how many times we get knocked down, but how many times we get back up. Let's keep creating, growing, and having fun with our online adventures together! 💪✨

#SquarespaceWebsites #OnlineBusinessTips #EntrepreneurJourney #DigitalResilience

Important Links

📝 Full show notes: https://insidethesquare.co/podcast/62

🎧 Past episodes: https://insidethesquare.co/podcast

💌 Join my email list: https://insidethesquare.co/email 

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

61: Designing Your Future: Building a Thriving Template Business with guest Kate Scott26 Sep 202400:17:27

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In this episode of ThinkInsideTheSquare, we’re diving deep into the world of Squarespace template design with the brilliant Kate Scott. As your host, I couldn't be more thrilled to bring you this conversation. Kate's expertise in creating and selling Squarespace templates is truly next-level, and her insights are guaranteed to spark your creativity and entrepreneurial spirit. From her unique design process to her savvy business strategies, Kate generously shares the secrets that have made her a standout in the Squarespace community. 

Whether you're a designer looking to expand your offerings or a business owner curious about the world of templates, this episode is packed with valuable takeaways that will revolutionize how you think about Squarespace design. If selling templates aren't a part of your business goals, it's interesting to hear about a different and creative business model built around supporting our Squarespace community.

Get ready to be inspired, challenged, and equipped with the knowledge to take your business to new heights! 🙌

Chapters
00:49 Meet Kate Scott: Template Design Rockstar
01:42 Kate's Journey to Becoming a Squarespace Designer
02:48 Innovative Changes in Squarespace
03:48 The Template Design Process
05:50 Tools of the Trade
07:09 Identifying Your Niche
09:25 Common Mistakes and Customer Service
10:57 The Importance of Marketing and Pricing
13:50 Kate's Masterclass & Final Thoughts

Important Links
📝 Full show notes: https://insidethesquare.co/podcast/61
🎧  Past episodes: https://insidethesquare.co/podcast
💌 Join my email list: https://insidethesquare.co/email

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

60: How To Prepare for a Major Business Announcement19 Sep 202400:13:58

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In this episode, I'll take you on an exciting journey behind the scenes of Inside the Square's upcoming major announcement. I'm sharing my process for preparing a big business launch, from the initial spark of inspiration to the final countdown. You'll get valuable insights on planning, building anticipation, and maintaining momentum after the big reveal. Whether you're a Squarespace enthusiast or an entrepreneur planning your own launch, this episode is packed with practical tips and personal anecdotes to inspire and guide you. Plus, I've got a sneak peek at what's coming for Inside the Square on October 1st! Join me as we dive into the nitty-gritty of preparing for a game-changing business move.

💌 Join my email list → https://insidethesquare.co/email

Chapters
02:01 Idea Phase: Realizing the Need for Change
03:11 From Vision to Reality: Planning and Goal Setting
04:33 Preparation Phase: Timelines and Checklists
07:14 Building Anticipation: Marketing and Teasers
09:01 Launch Day: Execution and Flexibility
09:40 Post-Launch: Analysis and Maintaining Momentum
12:05 Final Thoughts and Recap

Important Links
📝 Full show notes: https://insidethesquare.co/podcast/60
✈️ UX Testing Tips from the PDX Airport: https://insidethesquare.co/podcast/54
🎧  Past episodes: https://insidethesquare.co/podcast
💌 Join my email list: https://insidethesquare.co/email

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

59: Time Management Tips for Content Creators12 Sep 202400:17:25

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In this episode of Think Inside The Square, you'll learn about some of my favorite time management techniques as a content creator. You'll learn about the productivity pyramid, batching and the post-it note method to manage time effectively, avoid burnout, and maintain a healthy work-life balance. These are the techniques that helped me cut my hours in half while doubling my productivity!

00:00 Introduction: The Importance of Content Creation
01:23 The Online Business Priority Pyramid
04:19 Implementing the Priority Pyramid
07:02 Productivity Techniques: Batching and Post-it Notes
11:24 Managing Distractions and Burnout
13:34 Final Tips and Recap

Important Links
📝 Full show notes: https://insidethesquare.co/podcast/59
🎧  Past episodes: https://insidethesquare.co/podcast
💌 Join my email list: https://insidethesquare.co/email 

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

58: Secure Content Sharing: Unlock the Power of Google Drive and Vimeo05 Sep 202400:15:50

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In this episode of ThinkInsideTheSquare, you’ll learn how to leverage Google Drive and Vimeo to efficiently share your lead magnets, client contracts, and course materials.

I'll walk you through:
Setting up Google Drive for easy file management and version control
Using Vimeo's powerful features for secure video hosting
Creating a maintainable system for content delivery
Tips for keeping your content secure while still providing value

Whether you're just starting out or looking to streamline your existing processes, this episode is packed with practical tips to help you build a content delivery system that grows with your business. Let's make your content work smarter, not harder!

Chapters:
02:41 Sharing Content with Google Drive
06:32 Why Pay for Vimeo When There's YouTube?
10:25 Building a Secure Content System
13:08 Maintaining Content Over Time
13:47 Content Security Considerations

Important Links
📝 Full show notes: https://insidethesquare.co/podcast/58
🎧  Past episodes: https://insidethesquare.co/podcast
💌 Join my email list: https://insidethesquare.co/email
⭐️ Free Course on Courses: https://insidethesquare.co/course

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

57: Unlock Your Potential: Amy Porterfield's Guide to Digital Course Success28 Aug 202400:24:42

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Hey there, Squarespaceers! 🎉 Get ready for an extra special episode of Think Inside the Square! We're shaking things up and I'm thrilled to introduce you to my very first guest – the amazing Amy Porterfield!

Amy is the brilliant mind behind the "Online Marketing Made Easy" podcast, a New York Times bestselling author, and a self-made millionaire. But more than that, she's been my long-distance mentor and the reason I started Inside the Square. Trust me, you're in for a treat!

In this episode, Amy shares her inspiring journey into the world of digital courses. She'll walk you through:

  • What exactly a digital course is (and why it might be perfect for you!)
  • How she went from taking notes in Tony Robbins' meetings to running her own multi-million dollar business
  • Heartwarming success stories from her students (get ready to be inspired!)
  • The four key things you need to tackle to set yourself up for digital course success

Whether you're course-curious or ready to dive in, Amy's insights will leave you feeling empowered and excited about the possibilities. She even gives us a sneak peek into her upcoming "Course Confident" bootcamp – a game-changer for anyone thinking about creating their own course.

Get ready to think big about your Squarespace site and your business. Tune in to learn how to transform your knowledge into an amazing online course that could change your life (and your students' lives too)!


🥾 Ready to checkout Amy's bootcamp? Visit insidethesquare.co/bootcamp

Important Links

📝 Full show notes: https://insidethesquare.co/podcast/57

🎧 Past episodes: https://insidethesquare.co/podcast

💌 Join my email list: https://insidethesquare.co/email 

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

56: How to turn your expertise into education22 Aug 202400:17:50

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In this episode of ThinkInsideTheSquare, we're diving into an exciting topic that's been buzzing around the Squarespace community lately - creating your very first online course!

When Squarespace introduced their course feature, it opened up a whole new world of possibilities for so many of us. Suddenly, we had this amazing platform to share our expertise with people all around the globe. It's like they handed us a megaphone and said, "Hey, you've got valuable knowledge - why not share it with the world?"

Now, I know what some of you might be thinking. "Me? Create a course? But I'm not an expert!" Well, let me tell you something - you know more than you think you do. We all have unique experiences and skills that others can learn from. Maybe you're a whiz at social media marketing, or you've mastered the art of sourdough bread making. Whatever your passion or expertise, there's someone out there eager to learn from you.

Creating an online course might seem like a daunting task at first. Trust me, I've been there! It's like standing at the base of a mountain, looking up and wondering, "How on earth am I going to climb that?" But here's the thing - just like climbing a mountain, creating a course is all about taking one step at a time. And that's exactly what we're going to explore in today's episode.

In this episode, I’ll walk through the process of turning your expertise into a well-structured, engaging online course using Squarespace. We'll talk about organizing your knowledge, crafting your course outline, creating engaging content, and bringing it all together on the Squarespace platform.

So, whether you're a seasoned pro looking to share your skills or someone who's just starting to explore the idea of teaching online, this episode is for you. Grab a cup of coffee (or tea, if that's more your style), get comfy, and let's embark on this exciting journey of course creation together!

 
Important Links
📝 Full show notes: https://insidethesquare.co/podcast/56
🎧  Past episodes: https://insidethesquare.co/podcast
💌 Join my email list: https://insidethesquare.co/email
⭐️ Squarespace Made Simple: https://insidethesquare.co/start
🤖 Unlock your digital course idea with AI: https://insidethesquare.co/ideas

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

55: Why You Need a Website and How to Build A Simple One Today15 Aug 202400:13:42

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If you don't have a website yet, today is the day that changes. In this episode of thinkinsidethesquare you'll learn why you need a website and the three simple questions you can answer to create on today.

 Important Links
📝 Full show notes: https://insidethesquare.co/podcast/55
🎧  Past episodes: https://insidethesquare.co/podcast
⭐️ Squarespace Made Simple: https://insidethesquare.co/start
📚 Beginner's Guide to Squarespace: https://insidethesquare.co/tutorials
🤖 Squarespace Blueprint Tutorial: https://insidethesquare.co/blueprint
🖥️ 10% Squarespace Discount - affiliate link: https://insidethesquare.co/partner10
💌 50% Flodesk Discount - affiliate link: https://flodesk.com/c/INSIDETHESQUARE
💌 Join my email list: https://insidethesquare.co/email 

Important Chapters:
00:00 Why You Need a Website
01:10 The Importance of a Website Over Social Media
03:24 Essential Elements of a Basic Website
04:56 Writing Engaging Website Copy
06:55 Choosing the Right Platform: Squarespace vs. Flodesk
11:09 Final Tips and Encouragement

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

54: Airport Chaos to Website Wins: UX Testing Tips I Learned at PDX08 Aug 202400:09:31

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Have you ever been so close to launching something you get tunnel vision? In this episode of thinkinsidethesquare I'm sharing the insider scoop on my experience at a recent user experience test at the Portland Airport that went...well, not quite according to plan. Trust me, this does have to do with your website, and if you're creating a new layout or design, you're going to want to listen to what I learned!

Here's what you'll learn in this episode:
1. The power of task-oriented testing
2. The importance of testing early
3. The "Two Degree Test" for finding unbiased testers.

Learn from my airport adventure so you can confidently launch your new content.
 
 Important Links
📝 Full show notes: https://insidethesquare.co/podcast/54
🎧  Past episodes: https://insidethesquare.co/podcast
⭐️ Squarespace Made Simple: https://insidethesquare.co/start
📚 Beginner's Guide to Squarespace: https://insidethesquare.co/tutorials
💌 Join my email list: https://insidethesquare.co/email

Important Chapters:
00:00 One of the Many Reasons Website Testing is Important
01:10 Real-Life User Experience Test at Portland Airport
01:59 Key Takeaway 1: Task-Oriented Testing
04:22 Key Takeaway 2: Allow Time to Fix Issues
05:30 Key Takeaway 3: The Two Degree Test
06:04 How to Find Testers for Your Website
07:47 Final Tips and Conclusion

- - -
❤️ Like this episode? Buy me a coffee to say thanks! ☕ https://buymeacoffee.com/insidethesquare
- - - 
The term "Squarespace" is a trademark of Squarespace, Inc. This video was not approved or endorsed by Squarespace, Inc. I just really love their platform ♥

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

53: A Beginner's Guide to Building A Community with Content01 Aug 202400:13:59

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In this episode of Think Inside the Square, you'll get actionable advice on building a strong online presence.

The key to online success is focus. Spread yourself too thin across platforms, and your message gets lost in the noise. Instead, pick a few platforms where your audience hangs out and dive deep. Consistency is key here. Regular posting keeps you fresh in people's minds and establishes you as an authority.

Video content is a game-changer. It's engaging, informative, and helps you connect with your audience on a deeper level. Don't be intimidated by fancy equipment. Your smartphone is enough to get started.

Building an email list is another crucial step. It's your direct line to your fans. Offer valuable freebies, like guides or templates, to entice people to sign up. And remember, it's about building a community, not just collecting emails. Engage with your subscribers, ask for feedback, and make them feel valued.

The digital world is constantly evolving, so stay curious and keep learning. Experiment with new platforms, try different content formats, and most importantly, have fun! Remember, building a strong online presence takes time and effort, but with consistency and a passion for what you do, you'll achieve your goals.

 
 Important Links
📝 Full show notes: https://insidethesquare.co/podcast/53
🎧  Past episodes: https://insidethesquare.co/podcast
⭐️ Squarespace Made Simple: https://insidethesquare.co/start
📚 Beginner's Guide to Squarespace: https://insidethesquare.co/tutorials
💌 Join my email list: https://insidethesquare.co/email 

00:00 Introduction to Building a Strong Online Presence
00:54 The Power of Focus: Choosing the Right Platforms
02:57 Consistency is Key: Building a Loyal Community
05:25 The Impact of Video Content
08:34 Growing Your Email List
10:57 Adapting and Experimenting in Online Marketing
12:29 Conclusion and Resources

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The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

52: Website Accessibility Tips for Squarespace25 Jul 202400:13:04

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In this episode of Think Inside the Square, you’ll learn about some super simple ways you can make your Squarespace website user-friendly for everyone. Learn practical tips on formatting text, using featured images for faster loading, and customizing form fields.

 Important Links
📝 Full show notes: https://insidethesquare.co/podcast/52
🎧  Past episodes: https://insidethesquare.co/podcast
⭐️ Squarespace Made Simple: https://insidethesquare.co/start
📚 Beginner's Guide to Squarespace: https://insidethesquare.co/tutorials
💌 Join my email list: https://insidethesquare.co/email 

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

51: Squarespace & Flodesk: Dream Team for Building Your Email List18 Jul 202400:18:03

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Ready to take your email marketing to the next level? This episode of Think Inside the Square dives into the powerful duo of Squarespace and Flodesk, showing you how to build a thriving email list and connect with your audience on a deeper level.

Here's a taste of what you'll learn about:
💫 Effortless Integration: Seamlessly connect your beautiful Squarespace website with Flodesk, the user-friendly email marketing platform.
💃 Stylish Forms: Flodesk forms can match your Squarespace site's design, which makes you look more professional and encourages more sign-ups.
🌱 Nurturing Welcome Sequences: Design automated email sequences that turn new subscribers into raving fans.
💸 Selling Digital Products with Flodesk:  Say goodbye to clunky Squarespace checkout! Flodesk Checkout offers a smooth and automated process.

Important Links

📝 Full show notes: https://insidethesquare.co/podcast/51

🎧 Past episodes: https://insidethesquare.co/podcast

💌 Join my email list: https://insidethesquare.co/email 

🥰 Support the podcast: https://buymeacoffee.com/insidethesquare

💸 Flodesk Affiliate Link - 50% Discount on Flodesk: https://insidethesquare.co/flodesk

🛍️ Flodesk checkout: https://flodesk.com/checkout
🛒 Flodesk checkout only setup article: https://help.flodesk.com/en/articles/6564318-how-to-use-the-checkout-only-template-in-flodesk-checkout

📃 Squarespace Landing Page Tutorial: https://insidethesquare.co/tiny/landing-page

📖 Free guide: how to build an email list using squarespace: https://insidethesquare.co/emaillist


Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

50: An Overview of UX & UI for Squarespace11 Jul 202400:15:58

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Ever wondered how to transform your Squarespace website into a user-friendly masterpiece? IN this episode of ThinkinsideTheSquare, I'm sharing the core principles of UX and UI design tailored that I use for creating a high quality Squarespace design. From understanding the difference between UX and UI to making your website both visually stunning and easy to navigate, this episode covers it all. We’ll discuss the importance of having a clear purpose for every element and how an organized & consistant design can make or break the user experience.

Whether you're a designer, developer, or just starting out, these insights will help you create a site that not only looks good but also engages visitors effectively.

Important Links
📝 Full Show Notes: https://insidethesquare.co/podcast/50
🎧  Past episodes→ https://insidethesquare.co/podcast
⭐️ Squarespace Made Simple: https://insidethesquare.co/start
💌 Join my email list: https://insidethesquare.co/email 

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

49: An Audio Overview of Editing Squarespace 7.104 Jul 202400:13:30

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This episode of Think Inside the Square is an audio overview of the different editing options we have in the latest version of Squarespace, version 7.1

You'll learn about the 12-column grid system, why we consider fluid to be so flexible, and what my least favorite Squarespace feature is.

Chapters:
01:28 Understanding the Grid System
04:10 Fluid Engine: A New Era of Editing
03:48 Collection Lists: Preset Layouts with Customization
06:39 Auto Layouts for Effortless Content Display
08:44 Individual Video Pages: Limited Editing Options

Important Links
📝Full show notes: https://insidethesquare.co/podcast/49
🎧  Past episodes→ https://insidethesquare.co/podcast
⭐️ Squarespace Made Simple: https://insidethesquare.co/start
💻 Figma: https://figma.com
💌 Join my email list: https://insidethesquare.co/email 

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

48: Planning Your Pages: How to create a visual sitemap & why you should27 Jun 202400:15:30

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This episode of Think Inside the Square dives into the importance of website structure for Squarespace websites. You'll learn how to create a well-organized website structure that can improve user experience, boost SEO, and help you achieve your website goals.

In this episode, you'll learn:
🔑 The five key questions to define your website structure
📄 Essential pages every Squarespace site should have
🗺 How to create a visual sitemap to plan your website layout
👯‍♂️ Actionable tips for keeping your website structure organized and user-friendly

Important Links

📝 Full show notes: https://insidethesquare.co/podcast/48

🎧 Past episodes: https://insidethesquare.co/podcast

💌 Join my email list: https://insidethesquare.co/email 

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

47: Squarespace Update Roundup: What’s New in 202420 Jun 202400:15:06

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6 months into 2024, and Squarespace is on a roll! This episode of ThinkInsideTheSquare dives deep into the exciting new features and updates they've released in the first half of 2024, focusing on Squarespace 7.1 (the latest version).

Get ready to discover:

  • 🤖A Smarter AI Assistant: Learn how the upgraded Squarespace AI uses your brand information to generate content that matches your style.
  • 🏗️ Simplified Building: Editing your website header just got easier! We'll explore the revamped interface and show you how to add elements, adjust layouts, and edit specific parts with a breeze.
  • 👩‍🎨 Enhanced Design Options: Unleash your creativity with new features like "pinning" elements to your website, adding blur effects and blend modes for a unique touch, and even hiding headers and footers for focused landing pages.
  • 🛒 E-commerce Boost: Squarespace is empowering online sellers with features like automatic renewal notifications, improved video paywalls, and more control over product page layouts. Plus, Squarespace Invoicing is now available on all plans!

Ready to unlock the full potential of your Squarespace website? Tune in and learn how to take advantage of these powerful updates, and check out my updated Squarespace course at insidethesquare.co/start
 

Important Links

📝 Full show notes: https://insidethesquare.co/podcast/47

🎧 Past episodes: https://insidethesquare.co/podcast

💌 Join my email list: https://insidethesquare.co/email 

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

46: Five Not Linked Pages Every Squarespace Site Needs13 Jun 202400:14:36

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In this episode of Think Inside the Square, you’ll learn about some essentials pages for your Squarespace site that belong in the "not linked" section and not your main navigation. 

From safeguarding your business with comprehensive Terms and Conditions and Privacy Policy pages to enhancing visitor experience through a custom 404 error page, we cover it all. These often-overlooked pages not only provide legal protection but also foster transparency and trust with your audience.

But we don't stop there. We go beyond the basics, exploring the advantages of an effective FAQ page to streamline communication and improve SEO. 

Discover why a custom social media links page offers superior design flexibility and better data tracking compared to standard linkinbio tools. 

You'll also learn about how to create an elements page, your secret weapon for ensuring cohesive design across your site. Tune in for these practical tips and elevate your Squarespace website to professional heights!

Important Links

📝 Full show notes: https://insidethesquare.co/podcast/46

🎧 Past episodes: https://insidethesquare.co/podcast

💌 Join my email list: https://insidethesquare.co/email 

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

45: The Ultimate Squarespace Website Maintenance Checklist: Keep Your Site Thriving (Every 6 Months!)06 Jun 202400:12:53

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We all know the feeling: that neglected houseplant in the corner, leaves drooping, soil dry as a bone. Websites can fall victim to the same neglect!  Just like your favorite greenery, your Squarespace site needs a little TLC every now and then to stay happy, healthy, and performing at its best.  The good news? Website maintenance doesn't have to be a chore.  In fact, with the right approach, it can be a breeze!

Think of website maintenance as a chance to show your website some love.  It's about ensuring a smooth experience for visitors, keeping your content fresh and engaging, and staying on top of SEO best practices.  Ready to give your Squarespace site a spa day?  Let's dive into a handy checklist you can use every 6 months to keep your website thriving!

Important Links

📝 Full show notes: https://insidethesquare.co/podcast/45

🎧 Past episodes: https://insidethesquare.co/podcast

💌 Join my email list: https://insidethesquare.co/email 

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

44: Why Your Squarespace Site Needs a Blog & How to Get Started30 May 202400:15:45

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In this episode of Think Inside the Square, we're talking about the power of blogging for small businesses in 2024. While short-form video is hot, I'll explain why long-form content like blogs can still be a game-changer for establishing authority, attracting organic traffic, and building trust with your audience. I'm also sharing tips for brainstorming content pillars and getting organized with Notion.

This episode is perfect for you if:

  • You're a Squarespace user who wants to learn why blogging is important
  • You're looking for strategies to establish yourself as an expert in your niche
  • You're interested in creating a content plan to streamline your blogging workflow

Listen to the episode and learn:

  • 02:12 Why Squarespace users should have a blog
  • 03:09 How to brainstorm content pillars for your blog
  • 03:39 The SEO benefits of consistent blogging
  • 09:15 How to use Notion to organize your blog content
  • 13:33 Tips for getting started with consistent blog posting


Important Links
📝 Full show notes: https://insidethesquare.co/podcast/44

🎧 Past episodes: https://insidethesquare.co/podcast

💌 Join my email list: https://insidethesquare.co/email 

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

43: Squarespace Ecommerce: Conversion-Boosting Product Page Tips & Customer Content Strategies23 May 202400:11:40

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Dreaming of turning your website into a sales machine?  Well, buckle up, because we're about to dive into five actionable tips that will have your product pages singing and your customers clicking that "add to cart" button like nobody's business!  On top of that, we'll uncover some secret email marketing strategies to turn those first-time buyers into lifelong fans.

- - -
❤️ Like this episode? Buy me a coffee to say thanks! ☕ https://buymeacoffee.com/insidethesquare
- - - 
The term "Squarespace" is a trademark of Squarespace, Inc. This video was not approved or endorsed by Squarespace, Inc. I just really love their platform ♥ 

 Important Links

📝 Full show notes: https://insidethesquare.co/podcast/43

🎧 Past episodes: https://insidethesquare.co/podcast

💌 Join my email list: https://insidethesquare.co/email 

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

42: Squarespace Invoicing Review: is it worth a try?16 May 202400:10:43

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Whether you offer one-on-one services like website design, consulting, or any other service that requires an invoice, you're probably familiar with the constant juggle of tasks. Keeping track of project details, staying on top of client communication, and waiting for that invoice to be paid can be a hassle. But what if there was a tool that could help you streamline your workflow and get paid faster? Enter: Squarespace Invoicing.

In this episode of ThinkinsideTheSquare, we'll dive into the details of Squarespace Invoicing, a new feature designed to ease your invoicing woes. We'll look at what it is, how it works, and why it might be worth a try for your business.

 Important Links
📝Full show notes: https://insidethesquare.co/podcast/42
🎧  Past episodes: https://insidethesquare.co/podcast
💌 Join my email list: https://insidethesquare.co/email

- - -
Episode Summary
- - -
What is Squarespace Invoicing?
Squarespace Invoicing is a new feature added to the Squarespace platform. It's aimed at helping business owners create and manage invoices efficiently. The best part? It's included for free with your Squarespace subscription. There are payment processing fees associated with your clients paying their invoice, but that's just a standard business expense.

One of the most important features of Squarespace Invoicing is its integration with your website. It can display your logo and match your branding, upping the professional look of your invoices. While you're limited to existing font packs and default colors, it's a start for maintaining consistency across your business platforms.

How does Squarespace Invoicing work?
Getting started with Squarespace Invoicing ispretty straightforward. After you set up a payment solution like Squarespace Payments on your website, you're ready to create your first invoice. You can manually add line items to the invoice, specify when it's due, and even add a discount.

One of the useful features of Squarespace Invoicing is the ability to associate invoices with project milestones. This project management tracking is built into the invoices feature, helping you keep an eye on your projects and making sure everything stays on track.

Why should you try Squarespace Invoicing?
Squarespace Invoicing could be incredibly cost-effective for service-based businesses. You won't need to sign up for another software program or figure out how to integrate it with your domain and email. Plus, Squarespace Invoicing streamlines the process of creating, sending, and managing invoices, and it's all in one place.

However, it's important to keep in mind that while Squarespace is adding cool new features all the time, their main focus is on being a website building platform. While they're making efforts to help users keep things in one place, they might not be dedicated to becoming the best web-based invoice software on the market.

In Summary

Whether you're tired of the constant hustle to stay organized and get paid on time, or you're just looking for a new way to streamline your invoicing process, Squarespace Invoicing might be worth a try. It's free for Squarespace users, integrates with your website, and could make your busines

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

41: Uncovering Hidden Gems: Lesser-Known Squarespace Features You Should Be Using09 May 202400:09:30

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Ever wondered why some Squarespace sites instantly give off a sleek, professional vibe while others...don't? It's all in the details, I'm ready to walk you through the nuances that can elevate your website from standard to standout. In this episode of Think Inside the Square, I'm sharing the five settings that al ot of new Squarespace users overlook —those nifty tricks that separate the pros from the amateurs. 

From branding your browser tab with a customized favicon to designing a 404 error page that turns a dead end into a delightful detour, I've got your back. I'm dishing out all the how-tos, peppered with creative ideas to ensure every inch of your site reflects your brand's unique flair.

So, don’t just settle for a live site; let's give it some life! Check out the full episode for a treasure trove of insights that promise to polish your online presence. Remember to swing by our website for a written transcript and all those handy resources I mentioned—because a little extra never hurt!

Important Links

📝 Full show notes: https://insidethesquare.co/podcast/41

🎧 Past episodes: https://insidethesquare.co/podcast

💌 Join my email list: https://insidethesquare.co/email 

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

40: Squarespace Design Tips for Non-Designers02 May 202400:18:00

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Squarespace is a fantastic platform for creating beautiful websites, but what if you don't have a design background? Fear not! In this episode of Think Inside the Square, you’ll learn my top 7 design tips to help you create a Squarespace website that looks polished and professional, even if you're a complete beginner, or an ex gas station sandwich gal like me 😉

Important Links

📝 Full show notes: https://insidethesquare.co/podcast/40

🎧 Past episodes: https://insidethesquare.co/podcast

💌 Join my email list: https://insidethesquare.co/email 

Support the show

The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

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