Think Omnichannel – Details, episodes & analysis

The second in the TRB Omnichannel Futures conference series live from London.

We speak to Krisi Smith about her incredible story of start-up and growth. It's an inspirational story about how the business has been grown while remaining true to her core values. An episode not to be missed! 

Visit Bird & Blend Tea: https://www.birdandblendtea.com

Connect with Graham: https://www.linkedin.com/in/graham-johnston-0ba8a624/

Connect with Krissi: https://www.linkedin.com/in/krisismith/ 

We visited the TRB's Omnichannel Futures conference in London during March 2023 and sat down with 4 industry experts to chat about all things Omnichannel. 

In this episode we chat to Nick King - Auto Trader's Insight & market research Director about his role, his career, his life and a whole host of other great topics - including Omnichannel - of course! 

Connect with Graham: https://www.linkedin.com/in/graham-johnston-0ba8a624/

Connect with Nick: https://www.linkedin.com/in/nick-king-2125391/?originalSubdomain=uk

For feedback or suggestions about the show, please email graham@thinkomnichannel.com 

This episode is a must for any brand looking to explore Omichannel Transformation as Graham talks to Dr. Edda Blumenstein, who at the time of recording, had recently defended her PhD Thesis in Omnichannel Transformation. 

The episode explores how brands need to consider building 'dynamic capabilities' in order to truly deliver an omnichannel cultural shift. Edda talks about her passion for bridging the gap between academia and practice and shares how people can access academic research to enhance their transformation programmes. 

To connect with Graham: https://www.linkedin.com/in/graham-johnston-0ba8a624/

To connect with Edda: https://www.linkedin.com/in/eddablumenstein/

To access Google Scholar: https://scholar.google.com/

Graham Johnston  welcomes the consumer champion, Martin Newman & payments expert Carl Scheible to the second episode of the podcast to discuss how to achieve true Customer Centricity across Omnichannel touch points.

We delve into the careers and of both our guests,  explore what the word 'Omnichannel' means to both of them, and reflect on how brands are driving customer-centric transformation in a range of industries.   We get an exclusive 'blinkist-style' version of Martin's recent white paper on Customer Centricity and get expert insight from Carl about how disruptive payment options are helping brands to deliver seamless experiences.

We also explore top tips from both Martin and Carl on what brands can do now to deliver customer centric transformation in these challenging times and un-box the clearpay service to deliver new payment options for customers. To find out more about the services and products discussed, please check out: Customer Service Action: http://www.customerserviceaction.com/ Clearpay: https://www.clearpay.co.uk/en-GB/index To get in touch with the host, Graham Johnston: graham@thinkomnichannel.com  or follow @TheOmniGuy

Graham Johnston introduces the first Think Omnichannel podcast and is joined by 2 special guests: Kate Nightingale from Style Psychology and Cathy McCabe from Proximity Insight. We delve into their careers and experiences alongside learning about how their businesses are helping brands to become more 'human' while delivering Omnichannel transformation.

We also get a fascinating crash course on human behaviour and psychology alongside some top tips from on what brands can do straight away to take action when it comes to transformation.

Want to get in touch with our guests? See below:

Cathy: https://www.proximityinsight.com/ | cathy@proximityinsight.com 

Kate: https://stylepsychology.co.uk/ | kate@stylepsychology.co.uk (For the 'Your Chief Behavioural Officer' promotion, please quote 'Think YCBO' 

If you would like to get in touch with the host, please contact graham@thinkomnichannel.com