What does it really take to get a fashion brand noticed? And why do some brands spend millions on events only for nobody to talk about them?
On this episode of Fashion Roundtable, we sit down with PR experts Liz Osho and Njideka Akabogu for an honest conversation about the realities of fashion PR, brand visibility, media attention and reputation management.
From the cost of hiring a PR consultant to the truth about getting featured in Vogue, we unpack what brands need to understand before investing in publicity.
We also put Liz and Njideka on the spot with difficult PR crisis scenarios to find out how they would advise their clients when things go wrong.
If you're a fashion designer, creative entrepreneur, brand owner or anyone interested in the business behind fashion, this conversation is for you.
Watch till the end and tell us in the comments: Is it better to have no publicity or bad publicity?
👍 Like this video, subscribe to the channel, and share your thoughts in the comment.
00:00 Introduction
01:18 What Do PR Consultants Actually Do?
03:03 Why Do Some Expensive Events Get No Attention?
04:24 Can You Manufacture Virality?
06:04 Publicity vs. Relevance
07:40 Common PR Mistakes Brands Make
10:25 Does Vogue Do Anything for Free?
11:17 Is Nigerian Fashion Getting Enough International Media Attention?
13:26 Send App by Flutterwave
13:54 What Nigerian Designers Get Right and Wrong About PR
17:44 What If Your Brand Doesn't Have a Deep Story?
21:04 PR Is a Lifestyle: You Have to Look the Part
23:21 Can Great PR Save a Mediocre Brand?
26:53 Lush Hair Advert
27:13 Have Influencers Made PR Easier or Harder?
31:16 What Makes Someone Influential?
34:40 Paying for Celebrity Features vs. Organic Editorial Coverage
39:06 How Much Does PR Really Cost? 42:10 What If You Want to Be Featured in Vogue? 43:05 Managing Clients Who Ignore Professional Advice 46:52 The Biggest PR Disaster 51:02 Is No Publicity Better Than Bad Publicity? 52:35 Send App by Flutterwave 55:07 Does Traditional Media Still Matter? 01:01:19 A Designer Accused of Copying: What Do You Do First? 01:03:34 A Celebrity Scandal Before a Major Brand Launch 01:05:09 Handling an Offensive Client Statement and Online Backlash 01:05:54 When an Influencer Gets a Paid Post Wrong 01:07:06 Liz and Njideka's Advice for the Hosts 01:12:11 Outro
