Explore every episode of the podcast TheeDigital’s GrowthCast

This episode explores the importance of trust in online and offline interactions, featuring Amanda Lam's insights from her diverse career in journalism, authorship, and media coaching. Learn how authenticity, storytelling, and strategic digital presence build trust and transform personal and professional relationships.

In this episode, Shyanna Kelley, Javier Lozano, and Lauren Clay discuss the critical role of positioning in business growth. They explore the challenges brands face in differentiating themselves, the distinction between branding and positioning, and the importance of narrative engineering. The conversation emphasizes the need for companies to create compelling stories, align their SEO strategies with their positioning, and understand the buyer's journey.

In this episode of The Digital's Growth Cast, host Shyanna Kelley discusses the evolving landscape of digital marketing with experts Matt Hook and Lauren Clay. They explore the significant trends expected in 2026, including the impact of AI on marketing strategies, the importance of brand trust and authority signals, and the role of social media as search engines, and top social media trends for 2026.

The conversation emphasizes the need for businesses to adapt to these changes by focusing on quality content, connected campaigns, and effective communication with their audience.

In this conversation, Greyson Fessperman, the digital sales manager at TheeDigital, provides an in-depth overview of HubSpot, a robust CRM tool. He discusses the importance of lead management, the different types of leads, and how to effectively use HubSpot for sales and marketing automation.

Greyson emphasizes the benefits of integrating HubSpot with other tools and highlights the role of The Digital as a HubSpot Solutions Partner, offering tailored strategies for businesses.

In this episode of The Digital's Growth Cast Shyanna, discusses how modern law firms can build credibility and client trust through their online presence. Joined by Greyson Fesperman and Lauren Clay, they explore the importance of digital trust, the role of SEO, the impact of legal tech and AI, the necessity of quick client responses, and the significance of online reviews.

They also provide strategic insights for law firms looking to enhance their digital marketing efforts in 2026.

Takeaways:

• Potential clients decide on a law firm within seconds.
• A clean, professional website is crucial for credibility.
• Stock photos and outdated information can repel clients.
• Trust has shifted to digital platforms in legal services.
• SEO plays a vital role in shaping first impressions.
• AI and legal tech are transforming client engagement.
• Speed of response is critical for client conversion.
• Google reviews significantly impact local SEO rankings.
• A well-performing website is essential for effective marketing.
• Regularly reevaluate marketing budgets to stay competitive.

In this episode of TheeDigital's Growth Cast, the panel discusses the integration of AI in business, exploring initial hesitations, current tools, and the impact of AI on content quality and marketing strategies. They delve into the pros and cons of relying on AI, when to consider agency support, and the limitations and pitfalls of AI usage. The conversation concludes with insights into the future of AI in business and how it can streamline operations and enhance productivity.

Key Takeaways:

• AI has evolved to improve content quality significantly.
• Initial hesitations about AI often stem from concerns about job security.
• Using AI tools can save time and reduce costs for businesses.
• Agencies provide access to expensive AI tools that individual businesses may not afford.
• Over-reliance on AI can lead to a loss of the human touch in communication.
• AI can automate repetitive tasks, enhancing efficiency.
• The quality of AI-generated content has improved over time.
• Business owners should consider agency support when overwhelmed by marketing tasks.
• AI can help optimize website content for better user engagement.
• The future of AI includes creating personalized tools for specific workflows.

Ready to grow your business with theuse of AI? Listen now!

And if you’re ready to take your digital marketing or web design strategy to the next level, schedule a free cunsultation with us at: https://www.theedigital.com/schedule-an-audit

In this episode of The Digital Growth Cast, Keri Rosemond and Versaviya Despars discuss the importance of storytelling in branding and marketing. Versaviya shares her journey from video production to branding, emphasizing the need for clarity in messaging. They explore how businesses can identify their core message, the significance of understanding the audience, and the balance between simplicity in communication and the need for SEO. The conversation also touches on the importance of partnerships and the future of entrepreneurship.

Tune in to hear:

• How storytelling is essential for effective branding.
• How clarity in messaging leads to better audience engagement.
• Why cutting unnecessary information is crucial for communication.
• How understanding the audience is key to crafting a message.
• How simplicity in messaging can enhance conversion rates.

Ready to grow your business with the art of storytelling in branding? Listen now!

And if you’re ready to take your business to the next level, visit ⁠TheeDigital.com⁠ for more tips on growing your business online.

In this episode of The Digital's Growth Cast, host Shyanna Kelly is joined by HubSpot experts Greyson Fesperman and Alana Topakian to discuss the integration of HubSpot for small to medium-sized businesses. They explore common challenges faced during integration, cost-effective features, the importance of analytics for data-driven decisions, and the myths surrounding HubSpot's applicability for smaller businesses.

The conversation also covers how to stay updated with HubSpot's frequent changes and highlights underutilized tools that can enhance business operations. The episode concludes with expert tips on maximizing HubSpot's potential for business growth.

Takeaways

• Small to medium-sized businesses face challenges like data cleaning and integration when using HubSpot.
• Investing in training is as important as investing in the tool itself.
• HubSpot's free CRM offers substantial value for small businesses.
• Creating smart workflows can automate repetitive tasks and improve efficiency.
• Utilizing HubSpot analytics helps in making informed, data-driven decisions.
• HubSpot is suitable for businesses of all sizes, not just large enterprises.
• Staying updated with HubSpot's changes is crucial for maximizing its benefits.
• Underutilized tools like lead management can significantly enhance tracking and reporting.
• HubSpot Academy provides valuable resources for learning and staying informed.
• Local HubSpot partnered agencies can offer personalized support and training.

Learn More: https://www.theedigital.com/about/events/hubspot-basics

#Hubspot #Digitalmarketing #smallbusiness #CRM #analytics #marketingstrategies #datadrivendecisions

Join TheeDigital's Keri Rosemond as she explores Sensei 2.0, the comprehensive software solution revolutionizing the metal building industry! 🏗️

In this video episode of GrowthCast, Keri sits down with Ashish Roy and Chris Dodd from Sensei Digital for an in-depth look at their powerful platform that's helping metal building companies transform their operations. Through detailed explanations and a complete system walkthrough, they show how Sensei enables dealers and manufacturers to:

• Design custom metal buildings with their state-of-the-art 3D configurator
• Streamline the entire sales process from quote to installation
• Automate customer communications and order tracking
• Process payments and manage invoicing seamlessly

Watch as Chris provides a comprehensive demo of both dealer and manufacturer interfaces, while Ashish shares insights about upcoming features including augmented reality and advanced discounting systems.

Whether you're a metal building dealer looking to boost sales or a manufacturer wanting to streamline operations, this episode offers valuable insights into modernizing your business with cutting-edge technology.

Listen and watch to discover why leading metal building companies are choosing Sensei as their all-in-one business solution.

👉 Read the podcast recap: https://www.theedigital.com/blog/sensei-all-in-one-solution-for-metal-building-companies

A TheeDigital GrowthCast Production Featuring Ashish Roy and Chris Dodd from Sensei Digital

#metalbuildings #metalbuildingbusiness #3Dbuilder #buildingsoftware

In this episode of TheeDigital's GrowthCast, host Keri Rosemond sits down with business growth expert Corey Quinn, a seasoned entrepreneur, sales leader, and author of Anyone, Not Everyone. Corey shares his journey from building an 8-figure business to helping other companies scale through deep specialization. Whether you're an SMB owner looking to grow your business or struggling to balance growth with operational efficiency, Corey’s insights on focusing your business and escaping founder-led sales will be invaluable.

Learn how to identify your niche, say “no” to clients that don’t align with your focus, and build a scalable, repeatable process that ensures long-term success. Corey also shares real-world examples of businesses that have thrived by specializing, plus actionable advice on how to avoid common pitfalls and stay ahead of your competition. Don’t miss this engaging conversation packed with strategies that can help your business reach new heights!

Tune in to hear:

• How deep specialization can accelerate growth
• Why turning down clients may be the key to long-term success
• Strategies for building scalable systems that don't rely on the founder
• Real-world examples of businesses that succeeded through specialization

Ready to grow your business with focus and efficiency? Listen now!

And if you’re ready to take your business to the next level, visit TheeDigital.com for more tips on growing your business online.

In this episode of GrowthCast by TheeDigital, we're explaining the basics of SEO with Lauren Clay, Marketing Director at TheeDigital. Whether you're new to SEO or just need a refresher, this episode will equip you with essential strategies to optimize your website and improve search engine rankings.

Lauren breaks down the basics, from understanding the role of crawlers and the importance of quality content, to mastering on-page SEO elements like keyword research, title tags, and meta descriptions. She also touches on the significance of backlinks and the impact of internal linking for better site architecture.

Tune in to learn practical tips and tools that will help your business stand out online. Don't miss this opportunity to enhance your SEO knowledge and take your website's performance to the next level!

Interested in attending our next free monthly training? Sign up here: https://www.theedigital.com/about/events

Join us in this video podcast episode as we hear the inspiring journey of Richard Horvath, the president and founder of TheeDigital, one of North Carolina's largest digital marketing agencies. Richard shares his incredible story of immigrating to America from Hungary and building a successful business from the ground up.

Discover how Richard's vision and determination led him to create a full-service digital marketing agency that specializes in building online lead generation websites, search engine optimization, and paid advertising across various platforms. Learn about the challenges he faced, the milestones achieved, and the strategies that helped him grow TheeDigital into a thriving company serving clients across the United States.

Richard's story is not just about business success; it's a testament to the power of resilience and the pursuit of excellence. Whether you're an entrepreneur, a marketer, or someone looking for inspiration, this episode offers valuable insights and practical advice from a true industry leader.

Key Highlights:

• Richard's journey from Hungary to North Carolina

• The founding and growth of TheeDigital

• Strategies for successful digital marketing and lead generation

• Overcoming challenges and seizing opportunities

• The importance of a strong team and innovative tools

Tune in to hear Richard's story and gain inspiration for your own entrepreneurial journey.

Watch the full video on YouTube and listen to the podcast on Spotify. Don't forget to like, subscribe, and share!

In this episode of TheeDigital's Growth Cast, Keri Rosemond and Christopher Lara discuss common SEO myths with special guest, Patrick Stox.

They address the misconception that backlinks are no longer relevant, emphasizing that links still matter and can impact rankings. They also debunk the myth of an optimal keyword density, explaining that while keyword usage is important, there is no magical number. The conversation touches on the value of redirects, the influence of click-through rate on rankings, the debate around subdomains vs. subdirectories, the impact of social signals on SEO, and the existence of a sandbox for new websites.

The speakers also discuss the role of domain authority as a ranking factor and the potential use of site authority by Google. Overall, they provide valuable insights and dispel common SEO myths.

Read the blog and full transcript here: https://www.theedigital.com/blog/debunking-seo-myths-podcast-patrick-stox

Video Podcast on YouTube: https://youtu.be/9g3qmfkClfU

Chapters

• 00:00 Introductions
• 00:27 Backlinks Are No Longer Relevant
• 02:34 There Is An Optimal Keyword Density
• 04:11 Redirects Lose Value
• 08:51 Click Through Rate Is Used In Ranking
• 13:20 Subdirectories Are Better Than Subdomains
• 18:24 Duplicate Content Penalty Is Real
• 21:32 The Sandbox Exists
• 23:15 Google Analytics Helps You Rank Better
• 24:30 Linking Out To Other Sites Is Bad
• 26:37 Social Signals Affect SEO
• 27:48 Domain Authority Is A Ranking Factor
  

Summary

In this episode, the hosts from TheeDigital and guests from Pennock discuss TikTok ads and how they can be used effectively for brands. They cover topics such as what makes TikTok special compared to other social platforms, the challenges brands face with TikTok ads, and the types of content that work well on TikTok. They also discuss the importance of influencer collaborations, creating ads that engage and entertain the TikTok community, and getting started with TikTok ads. The conversation also touches on TikTok Shop and its integration with platforms like Shopify, as well as the scalability of TikTok ads and the role of SEO within TikTok.

Takeaways

• TikTok offers unique features and a different user experience compared to other social media platforms.
• Audience targeting on TikTok is crucial, and granular audiences based on hashtags tend to perform better.
• Continuous learning and adaptation are essential in staying up-to-date with TikTok's evolving landscape.
• TikTok provides opportunities for businesses to grow and reach new audiences through paid ads.

Hosts:

• Keri Rosemond - VP of Operations, TheeDigital
• Christopher Lara - SEO Manager, TheeDigital

TheeDigital is a full-service web design and digital marketing agency specializing in lead generation, search engine optimization, paid advertising, and WordPress web development.

Guests:

• Nikki Lindgren - Founding Partner, Pennock
• Natalie Hughes - Marketing Manager, Pennock

Pennock is a female-led digital marketing agency assembled of digitally native, data-driven team members. They build sustainable, long-term growth for beauty and lifestyle brands.

Chapters:

00:00 - Welcome to the World of TikTok Advertising 01:00 - Meet Our TikTok Marketing Gurus 01:29 - TikTok's Unique Appeal for Brands 02:29 - Challenges with TikTok Ads 05:03 - Types of Content that Work Well 07:05 - Working with Influencers and Creators 09:02 - Creating Ads that Engage and Entertain 10:48 - Getting Started with TikTok Ads 15:44 - TikTok Ads for Service-Oriented Businesses 19:35 - Importance of Influencer Collaborations 22:29 - Creator Connection Services 24:45 - TikTok Shop and E-commerce Integrations 27:02 - Strategies for Scaling Your TikTok Presence 27:56 - The Beginner's Guide to TikTok Marketing 34:02 - SEO Strategies for TikTok Visibility 35:54 - TikTok Scheduling and Best Practices for Maximum Impact 40:16 - Audience Targeting on TikTok 41:06 - Wrapping Up: Key Takeaways and Next Steps

Learn more about paid advertising on our blog: https://www.theedigital.com/blog/category/paid-search-marketing

In this episode, Keri Rosemond and Christopher Lara from TheeDigital discuss Google's Search Generative Experience (SGE). They explain that SGE is an experimental search experience that uses generative AI to provide users with quick and clear overviews of search topics. The conversation covers examples of SGE, how website owners can be featured in SGE results, the impact of SGE on organic ranking, and the importance of creating quality content for SGE. They also discuss SEO considerations for SGE, the limitations of SGE, and the potential impact of SGE on website traffic.

Want More?

• SEO in the Age of SGE: Adapt or Get Left Behind (SGE SEO)
• Generative AI in SEO: Revolutionizing Digital Marketing

TheeDigital is a full-service web design and digital marketing agency based in Raleigh, North Carolina. We specialize in search engine optimization and we build income-generating websites that get results for our clients. Visit our award-winning portfolio for inspiration!

In this episode of Growth Cast, we'll uncover what's trending in web design and how these trends can impact your online presence in 2024.

Guests on this episode:

• Keri Rosemond - VP of Operations
• Christopher Lara - SEO Manager
• Melissa Read - Lead Project Manager
• Garrett Johnson - Project Manager

Want more?

• Top Web Design Trends to Dominate 2024
• Top Digital Marketing Trends for 2024
• 17 PPC Trends You Can’t Ignore in 2024

TheeDigital is a full-service web design and digital marketing agency based in Raleigh, North Carolina. We specialize in search engine optimization and we build income-generating websites that get results for our clients. Visit our award-winning portfolio for inspiration!

CRM software can effectively address challenges like declining sales, customer attrition, and stagnant growth. By storing and collecting vital customer data, a CRM system amplifies the influx of leads, expediting your marketing team's customer acquisition efforts.

Furthermore, it empowers your sales team to expedite deal closures and fortify customer interactions. In tandem, it elevates the caliber of customer service you provide.

In this podcast, we cover customer relationship management, using Hubspot as a CRM tool, and some of the benefits and features Hubspot brings to the table.

Let us help you get the most out of your CRM tool.

Guests on this episode:

• Jason Tetrick - Marketing Communications Strategist
• Keri Rosemond - VP of operations
• Greyson Fesperman - Digital Strategist
• Christopher Lara - Boston Branch Manager

Want more?:

• Why You Should Use HubSpot As Your Marketing Automation and CRM Tool
• Which HubSpot Plan is Right For Your Business
• Is HubSpot Really Free?
• 6 Hidden HubSpot Features

TheeDigital is a full-service web design and digital marketing agency specializing in responsive web design, WordPress website development, search engine marketing, PPC, and SEO / search engine optimization.

Visit our award-winning website design portfolio at ⁠https://www.theedigital.com/portfolio⁠.

At TheeDigital, we prioritize comprehensive law firm marketing strategies that encompass on-page, off-page, and local SEO techniques. Our approach is designed to ensure that your law firm's online presence is not only visible but also authoritative and credible.

Through a combination of these three SEO pillars, we aim to maximize your firm's visibility, drive relevant traffic, and ultimately help you attract and retain clients effectively.

Guests on this episode:

• Jason Tetrick - Marketing Communications Strategist
• Keri Rosemond - VP of operations
• Elyssa Coultas
• Travis Godec

Want more?:

• SEO for Lawyers: 11 Tips to Boost Your Law Firm’s Search Rank
• The Basics of Law Firm Marketing

TheeDigital is a full-service web design and digital marketing agency specializing in responsive web design, WordPress website development, search engine marketing, PPC, and SEO / search engine optimization. Visit our award-winning website design portfolio at https://www.theedigital.com/portfolio.

On this episode of TheeDigital’s GrowthCast, we talk to two wonderful members of our development team, Melissa and Garrett about building a profit-generating website. We cover everything from things that every business website should have to creating landing pages that convert.

Guests on this episode:

• Jason Tetrick - Marketing Communications Strategist
• Keri Rosemond - VP of operations
• Melissa Read - Lead project manager
• Garrett Johnson - Project manager

Want more?

• Blog: The Most Important Features that Every Business Website Should Have
• Blog: 5 Features of What Makes a Good Website
• Blog: How to Create a Winning Landing Page
• Blog: 4 Reasons Your Website Visitors Aren't Converting

TheeDigital is a full-service web design and digital marketing agency specializing in responsive web design, WordPress website development, search engine marketing, PPC, and SEO / search engine optimization. Visit our award-winning website design portfolio at https://www.theedigital.com/portfolio.

TheeDigital's marketing team explains how Clio streamlines our law firm clients’ practice management and how it compliments an overall marketing strategy.

Guests in the episode:

• Greyson Fesperman: Digital Strategist
• Keri Rosemond: VP of Operations
• Christopher Lara: Boston Branch Manager
• Lauren Gardner: Marketing Director
• Elyssa Coultas: Digital Marketing Strategist
• Travis Godec: Digital Marketing Strategist

Want more? 

• Read our blog: 5 Reasons Why Law Firms Are Using Clio
  
• Watch our video: Why Law Firms Are Using Clio Legal Software To Manage Leads And The Entire Client Lifecycle
  
• Get a free demo of Clio: https://bit.ly/3Dl4Q4q

TheeDigital is a full-service web design and digital marketing agency specializing in responsive web design, WordPress website development, search engine marketing, PPC, and SEO / search engine optimization. Visit our award-winning website design portfolio at https://www.theedigital.com/portfolio.

A shortcode is a special snippet of WordPress code that lets you move mountains with a click of your mouse. In this episode of TheeDigital's GrowthCast, our web development team discusses how to use shortcodes - and if you're not already using them, why you should start!!  

Guests in the episode: 

• Christopher Lara: TheeDigital Boston Branch Manager 
• Keri Rosemond: TheeDigital VP of Operations  
• Gabrielle Brooks: TheeDigital Creative Director  
• Garrett Johnson: TheeDigital Project Manager   
• Melissa Read: TheeDigital Lead Project Manager  

TheeDigital is a full-service web design and digital marketing agency specializing in responsive web design, WordPress website development, search engine marketing, PPC, and SEO / search engine optimization. Visit our award-winning website design portfolio.

In this episode of TheeDigital's GrowthCast, our web developers dive into how you should properly launch a new website to avoid losing your SERP rank or search engine results page rank. They'll discuss the importance of data benchmarking, and keeping track of old and new URLs - plus they'll name-drop some powerhouse tools that you can use to gather make-or-break SEO metrics.  

Don't risk losing all of the hard work you've put into climbing the endless ranks of search engine pages. Keep - and improve - your SERP rank with TheeDigital.  

Guests in the episode: 

• Christopher Lara: TheeDigital Boston Branch Manager 
• Keri Rosemond: TheeDigital VP of Operations 
• Gabrielle Brooks: TheeDigital Creative Director 
• Garrett Johnson: TheeDigital Project Manager  

TheeDigital is a full-service web design and digital marketing agency specializing in responsive web design, WordPress website development, search engine marketing, PPC, and SEO / search engine optimization. Visit our award-winning website design portfolio.

In this episode of TheeDigital's GrowthCast, our web developers break down what WordPress reusable blocks are, how to use them, and why they can make building web pages so much faster!!

Guests in today's episode:

• Christopher Lara - TheeDigital Boston Branch Manager
• Keri Rosemond - TheeDigital VP of Operations
• Gabrielle Brooks - TheeDigital Creative Director
• Melissa Read - TheeDigital Lead Project Manager
• Garrett Johnson - TheeDigital Project Manager

Does your business need a custom website? Reach out to the web development team at TheeDigital web design agency and get your project started today.

In this episode of TheeDigital's GrowthCast, our digital marketing strategists discuss on-site SEO, or "search engine optimization". You'll learn what on-site SEO is, why you should optimize the content on your website for search engines, and how optimizing your content is key to getting shown in relevant search engine results!  

Guests in the episode: 

• Christopher Lara - TheeDigital Boston Branch Manger 
• Lauren Gardner - TheeDigital Marketing Director 
• Travis Godec - Digital Marketing Strategist  

Curious about how we get results for our clients? Check out our SEO and web design agency portfolio or contact us today to get started on a new website for your business!  

TheeDigital is a full-service web design and digital marketing agency specializing in responsive web design, WordPress website development, search engine marketing, PPC, and SEO / search engine optimization.

In this episode of TheeDigital's GrowthCast, our digital marketing team discusses off-site SEO, or "search engine optimization". You'll learn what off-site SEO is, how you can optimize your content on external platforms, and why optimizing your content for search engines is foundational for getting found in relevant search engine results and directories.

Guests in the episode:

• Christopher Lara - TheeDigital Boston Branch Manger
• Laura Matson - Senior Digital Marketing Strategist 
• Daniel Falco - Digital Marketing Strategist

Curious about how we get results for our clients? Check out our SEO and web design agency portfolio or contact us today to get started on a new website for your business!

In this episode of TheeDigital's GrowthCast, our team of digital marketing & PPC experts talk about landing pages and how they impact your ad performance. Learn about why landing page experience can help or hurt your campaigns - and what you can do to improve your website's UX!  

Guests in the episode:  

• Christopher Lara - TheeDigital Branch Manager 
• Gregory Burke - TheeDigital Paid Ads Specialist 
• Daniel Falco - TheeDigital Digital Marketing Strategist   

TheeDigital is a full-service web design and digital marketing agency specializing in responsive web design, WordPress website development, search engine marketing, PPC, and SEO / search engine optimization.  

Visit our award-winning website design portfolio!

In this episode of TheeDigital's GrowthCast, we hear from our talented team of web development experts about the differences between a templated website and a custom website. We discuss how each type of website design can impact the scalability and branding of your business, and why you should consider a custom website design for your business!

Have your own business website? Request a Free Website Audit or learn more about SEO by visiting our website!  

Guests in today's Episode: 

• Christopher Lara, Boston Branch Manager 
• Keri Rosemond, VP of Operations 
• Melissa Read, Lead Project Manager 
• Garrett Johnson, Project Manager 

In this episode of TheeDigital's GrowthCast, we hear from our talented team of web development experts about the best ways to monitor your website and improve its performance for SEO and UX. 

Have your own business website? Request a Free Website Audit or learn more about SEO by visiting our website! 

Guests in today's Episode: 

• Christopher Lara, Boston Branch Manager 
• Keri Rosemond, VP of Operations 
• Melissa Read, Lead Project Manager 
• Garrett Johnson, Project Manager 

In this episode of TheeDigital's GrowthCast, we hear from our talented team of web design & web development experts about the benefits of professional web hosting and how it can help grow & protect your business.  

Have your own business website? Request a Free Website Audit or learn more about SEO by visiting our website!   

Guests in today's Episode: 

• Christopher Lara, Boston Branch Manager 
• Keri Rosemond, VP of Operations 
• Melissa Read, Lead Project Manager 
• Garrett Johnson, Project Manager  

In this episode of TheeDigital's Growth Podcast, we hear from our talented team of digital marketing experts about how to optimize content for search engines. We discuss how to approach content optimizations starting with keyword research, why conducting a competitor analysis before you start writing is important, and how you can start outranking the competition for desired topics using pillar pages.

Have your own business website? Request a Free Website Audit or learn more about SEO by visiting our website!

Guests in today's Episode:

Christopher Lara, Boston Branch Manager

Travis Godec, Digital Marketing Strategist

Elyssa Coultas, Digital Marketing Strategist

Resources:

7 Tips to Optimize Content for Conversion

Top SEO Blogs to Follow in 2022

How to Choose an SEO Agency

In this episode of TheeDigital's Growth Podcast, we hear from our talented team of digital marketing experts about the difference between "white hat SEO" and "black hat SEO". We discuss what the terminology means and provide examples of each type of SEO approach.  

Have your own business website and need SEO services? Click for a FREE Website Audit or to learn more about search engine optimization!

Guests in today's Episode: 

Christopher Lara, Boston Branch Manager 

Laura Paskoff-Matson, Sr. Digital Marketing Strategist  

Elyssa Coultas, Digital Marketing Strategist  

Resources: 

Voice Search SEO

How to Get My Website to Rank on Google Search

Reasons You Can't Find Your Business on Google Maps

In this episode of TheeDigital's Growth Podcast, we will hear from our talented team of digital marketing experts about what makes a good website. We discuss why having a quality website is important for businesses, the features and functions that make a good website, as well as some of our favorite web design trends.

Have your own business website? Request a Free Website Audit or learn more about high-quality web design by visiting our website: https://www.TheeDigital.com

Guests in today's Episode:

Christopher Lara, Boston Branch Manager

Keri Rosemond, VP of Operations

Elyssa Coultas, Digital Marketing Strategist

Resources:

Things Every Business Website Should Have

Top Digital Marketing Trends 2022

Does My Website Need to be ADA Compliant

How Do I Know If My Website Needs a Redesign

How to Choose a Web Design Agency

https://www.theedigital.com/blog/what-is-seo

Today we will hear from our talented team of digital marketing experts about what is SEO, or Search Engine Optimization. We discuss why it is important, how it works with other digital marketing tools, and share some real-world examples of how SEO affects a business.

Watch the video of this episode on YouTube: https://youtu.be/Ko3I-tsH1Es

Have your own business website? Request a Free Website Audit or learn more about SEO by visiting our website https://www.TheeDigital.com

Guests in today's Episode:
Laura Matson (Digital Marketing Strategist & Host)
Leslie Vegter (Marketing Director)
Lauren Gardner (Lead Marketing Manager)
Michael Panuthos (Senior Marketing Manager)
Waseem Nowyhed (Digital Marketing Specialist)
Acadia Rose-Meyer (Digital Marketing and SEO Specialist)
Gregory Burke (Paid Ads Specialist)
Fadi El Hourani (Digital Marketing Specialist)
Nick Henning (Digital Marketing Strategist)

Welcome to Season 2 of GrowthCast with TheeDigital!

Today we will be discussing one of our favorite ecommerce platforms, WooCommerce. We’ll be answering the question 'What is WooCommerce', and together, we go over why we like this platform and why we think you will like it too for your online storefront.

Have an ecommerce business? Request a Free Online Store Audit or learn more about ecommerce development by visiting our website https://www.TheeCommerce.com

Guests in today's Episode:
Michael Panuthos
Christopher Lara (Boston Branch Manager)
Gabrielle Brooks (Project Manager)
Keri Giordano (Director of Operations)
Richard Horvath (Agency Owner)

We’re in the middle of uncharted territory: a global pandemic. There’s no doubt that life has changed. Some businesses are being hit hard, while others are actually growing, and still, others are existing somewhere in between.

In today's episode, we’re going to go over Why It’s a Bad Idea to Abandon Your Marketing Efforts During an Economic Downturn and what other options might make more sense.

Have a business? Request a Free Technical Website Audit or learn more about internet marketing by visiting our website https://www.TheeDigital.com/

Guests in today's Episode:
Christopher Lara
Hope Anthony (Project Manager)
Keri Giordano (Director of Operations)
Richard Horvath (Agency Owner)

A business owner’s worst nightmare is to lose website traffic, online leads, and prospect calls because they lost their great position in Google search for their most important keyword when they launched their new website. When rebranding and relaunching make sure your web team does things right.

In today's episode, we’re going to go over rebranding your business website without hurting your SEO and losing your hard-won search engine ranking.

Have a business? Request a Free Technical Website Audit or learn more about internet marketing by visiting our website https://www.TheeDigital.com/

Guests in today's Episode:
Christopher Lara
Hope Anthony (Project Manager)
Keri Giordano (Director of Operations)
Richard Horvath (Agency Owner)

Today we’re going to go over SEO vs PPC, the pros and cons of each, and how to decide which is best for your business needs.

Have a business? Request a Free Technical Website Audit or learn more about digital marketing by visiting our website https://www.TheeDigital.com/

Guests in today's Episode:
Christopher Lara
Lauren Gardner (Marketing Manager)
Gregory Burke (Senior PPC Strategist)

Today we’re going to go over what you should look for when picking a web design agency to work with and some important questions to ask them.

Have a business? Request a Free Technical Website Audit or learn more about digital marketing by visiting our website https://www.TheeDigital.com/

Guests in today's Episode:
Christopher Lara
Keri Giordano Director of Operations
Jeff Kilman Director of Strategy
Richard Horvath Owner / President

Today we’re going to go over what ecommerce platform your business should be on, what are some of the things you should consider when picking an ecommerce platform, and why you might want to pick one over the other.

Have a business? Request a Free Technical Website Audit or learn more about digital marketing by visiting our website https://www.TheeDigital.com/

Guests in today's Episode:
Christopher Lara
Keri Giordano Director of Operations
Katherine Miller Lead Project Manager
Rob Delory All around SEO enthusiast

Today we’re going to go over website audits, what are some of the things we look for when auditing a website, and why you might want to audit your own website more regularly.

Have a business? Request a Free Technical Website Audit or learn more about digital marketing by visiting our website https://www.TheeDigital.com/

Guests in today's Episode:
Christopher Lara
Keri Giordano Director of Operations
Rob Delory All around SEO enthusiast