#THEBIGLIFT – Details, episodes & analysis

Podcast details

Technical and general information from the podcast's RSS feed.

#THEBIGLIFT

Webtrends Optimize

Business

Frequency: 1 episode/26d. Total Eps: 77

The Webtrends Optimize Podcast gathers together a collection of individuals to discuss key topics of the day and their impact on CRO, testing, personalisation and analytics. A collaboration of minds and personalities from both from within our business and experts from other demographics, industries, companies… all who share a common passion for conversion rate optimisation.

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Site

RSS

Apple

Data updated on 04/07/2026

Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

🇫🇷 France - Marketing
23/12/2025
#87
🇫🇷 France - Marketing
22/12/2025
#75
🇫🇷 France - Marketing
21/12/2025
#55
🇬🇧 Great Britain - Marketing
20/12/2025
#72
🇫🇷 France - Marketing
20/12/2025
#30
🇫🇷 France - Marketing
12/04/2025
#92
🇫🇷 France - Marketing
11/04/2025
#75
🇫🇷 France - Marketing
10/04/2025
#45
🇩🇪 Germany - Marketing
25/02/2025
#88

Spotify

No recent rankings available

Shared links between episodes and podcasts

Links found in episode descriptions and other podcasts that share them.

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http://conversion.com/
3 shares
https://webtrends-optimize.slack.com/team/UC392SZ3L
1 share

RSS feed quality and score

Technical evaluation of the podcast's RSS feed quality and structure.

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RSS feed quality

To improve

Score global : 38%

Publication history

Monthly episode publishing history over the past years.

Year

Latest published episodes

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Series 6 Episode 4 - Is it time to redefine Experimentation / Conversion Rate Optimisation / Testing?

Season 6 · Episode 4

Friday, March 28, 2025 • Duration 37:21

This month on #TheBigLift podcast we are joined by Shamir Duverseau, Co-Founder of Smart Panda Labs. Shamir has extensive experience with some huge brands which has taught him lot's of valuable lessons. He explores the importance of constantly learning and adapting from every opportunity, as you can't bank on things turning out the way they have before. Failing, learning and iterating are essential steps for any business, not just when it comes to AB Testing, but as part of a culture too. This is particularly important as the world of digital marketing continues to evolve and grow, especially when we talk about experimentation and testing.

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Series 6 Episode 3 - If you're interested in a northern based monthly event for those interested in CRO, check out Experimentation Northe

Season 6 · Episode 3

Wednesday, February 19, 2025 • Duration 27:14

This month I am joined by Mark Palfreeman, Senior Business Intelligence Manager at Flutter UKI. Mark, Co-Founder of Experimentation North, explores the importance of experimentation meet-ups to share ideas, best practice and knowledge with the CRO community. Whilst testing has become the norm for many businesses, there are still companies who can improve their experimentation culture, and changing the mindset of leadership teams is key to this. Mark's belief in this is the reason he co-founded the monthly event Experimentation North, an educational and social vehicle to continue growing the experimentation community.

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Series 6 Episode 2 - Are you making the most of your website, or are you just "Scratching the surface" of website optimisation?

Season 6 · Episode 2

Thursday, January 23, 2025 • Duration 39:18

'We aren't in Kansas anymore' says Chris Hood, Global Sales Manager at Webtrends Optimize, when it comes to the advancement of CRO. In this episode, Chris discusses the growth of Website Optimisation and the huge arsenal of features now available. However, you should not fall into the trap of trying to use all of these, and the key is to utilise the right features for your industry, which good research will provide valuable insights into. Using a CRO tool like Webtrends Optimize will mean you have access to an extensive tool kit, with the ability to AB Test and iterate at each stage, which Chris says is essential throughout your testing journey.

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Series 6 Episode 1 - CRO,Testing,Experimentation... is it really worth it?

Season 6 · Episode 1

Tuesday, January 7, 2025 • Duration 35:28

This month's podcast is Jon Crowder, Head of Digital Experience at Journey Further. Despite the growth of testing and experimentation, there are still organisations who doubt it's value. In this episode, Jon explores how CRO can not only stop harmful changes from going live on your site, but it also provides an important point of reflection for businesses who start to consider the changes they are making to their website and why. Jon explains that it more than just converting customers through your testing, but also retaining them.

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Series 5 Episode 12 - Can CRO deliver a win/win for major brands to increase revenue through its retail channels?

Season 5 · Episode 12

Friday, November 29, 2024 • Duration 32:04

On this month's podcast, we are joined by Eduardo Marconi, Co-Founder and Managing Director of AIM Conversion Experts.
Eduardo explores whether it is possible for a brand and it's retailers to use CRO to work together for mutual benefit. He explains the ultimate goal is to understand the whole cycle of a shoppers behaviour, and then utilise testing to improve their experience and monitor the results to identify if they are working.

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Series 5 Episode 11 - Are qualifications essential in starting out in CRO, or are they 'trumped' by experience?

Season 5 · Episode 11

Saturday, October 19, 2024 • Duration 31:44

On this episode of #thebiglift we are joined by Stacey Cooper, Analytics Freelancer at Sharper Digital. Stacey discusses the power of gaining experience in business and the opportunities it can bring. Whilst qualifications are still important, there is also a lot to be learnt from great mentors and hands-on experience. Something that is particularly useful in an ever-evolving Digital Marketing industry.

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Series 5 Episode 10 - Why measurement frameworks that help deliver a common language are a hot topic

Season 5 · Episode 10

Tuesday, October 1, 2024 • Duration 38:39

This month we are joined by Bhav Patel, Product Analytics and Experimentation Director at Lean Convert. Bhav has been in the CRO space for more than 10 years, and is known in the industry for his popular CRAP (Conversion Rate, Analytics, Product) talks. On the podcast, Bhav discusses how measurement frameworks provide a common language that allows everyone to communicate in a way that is easily understood. Frameworks can be particularly useful for CRO specialists to define their processes and become more measurable and reputable.

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Series 5 Episode 9 How can you prove the value of CRO / Testing without having to employ a full-time Analyst?

Season 5 · Episode 9

Wednesday, August 28, 2024 • Duration 31:22

This month we are joined by Jake Lambert, Head of Conversion Services at Fresh Egg. Jake describes the growth and maturity of CRO, which he says has come as a result of more businesses experiencing the value of it. Something which Fresh Egg are so passionate about, they offer a Performance Guarantee. This involves Fresh Egg co-investing in the clients CRO programme and running it at a reduced cost, setting performance targets based on forecast, and offering CRO training so the client can learn skills to bring optimisation in-house. They have proven success in this approach and are continuing to support businesses reach all of their goals.

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Series 5 Episode 8 - Cracking the Code to Digital Media Subscription Success - Acquisition

Season 5 · Episode 8

Tuesday, August 6, 2024 • Duration 33:10

On this month's podcast, we are joined by Kit Heighway, Director of Optimisation at Daydot. Kit has recently undertaken extensive research for his white paper on Subscriptions, and this episode focuses on acquisition when Cracking the Code to Digital Media Subscription Success. Kit explores the different type of subscriptions there are, why people subscribe in the first place and the value it can add for someone. Kit suggests that 'personalisation is always appropriate' as this shows you know what the user is looking for and are utilising this to provide a better user experience.

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Series 5 Episode 7 - Attracting and retaining Millennials and Gen Z is getting harder - E.S.G and D.E.I can help.

Season 5 · Episode 7

Monday, June 24, 2024 • Duration 34:46

We are in an era of heightened awareness around social and environmental responsibility, says Bud Johnston, this month's guest on #thebiglift podcast. Bud is the Founder and Strategic Consultant of Boxless, an organisation dedicated to helping businesses make positive changes and achieve success around their social and environmental responsibilities.

Bud explores why organisations are changing their habits, how the impacts of the Covid-19 Pandemic has influenced this, and how the pillars of ESG and DEI can provide a clear framework for businesses to follow. By businesses demonstrating their social and environmental efforts, you are not only having a positive contribution to society, you are also continuing to attract the current workforce.

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#THEBIGLIFT – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

#THEBIGLIFT – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other2

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Other2

Apple Podcasts

Spotify