Podcast The Yoast SEO podcast by Yoast SEO Episodes

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Dive into the complete episode list for The Yoast SEO podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

	Title	Pub. Date	Duration
	Mike King on increasing CTR with personas and the power of internal linking	15 Sep 2021	00:39:11
Mike and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 1:08 - Who is Mike King? 4:15 - Importance of talking at conference for business 5:49 - Technical SEO renaissance 10:54 - The future of natural language generation 15:15 - Should SEO starters use tools or not? 17:47 - The power of internal linking 21:46 - Increase CTR by using personas in SEO 27:35 - An example of the iPullrank personas 31:15 - Mike’s rapper career, and more of his future plans Resources of this podcast episode: Podcast episode with Mike King - https://www.yoast.com/podcast/mike-king-2021 iPullrank SEO video at mozcon - https://wistia.com/learn/show-news/how-ipullrank-launched-the-worlds-first-seo-movie iPullrank - https://ipullrank.com/ Botify - https://www.botify.com/ Marcus talks about what he does at Ryte - https://yoast.com/podcast/marcus-tandler-podcast/ Kevin Indig guide to internal linking - https://www.kevin-indig.com/blog/internal-linking-the-full-guide-to-internal-link-axioms/
	Marcus Tandler on making the internet carbon neutral and the importance of website UX	21 Jul 2021	00:45:21
Marcus and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 2:01 - What do Ryte and Marcus do? 5:19 - How website UX is important for SEOs 8:37 - How the field of SEO changed into holistic SEO 14:14 - What Ryte does to make the internet more carbon neutral 18:35 - Blocking crawlers to save energy 21:51 - Where is Ryte going in the next few years? 23:51 - A good thing about the differentiating of SEO tools 28:50 - How Ryte predicts important KPIs 35:46 - Is website speed a big ranking factor? 38:09 - Discover the patterns in Core Web Vital updates
	Rand Fishkin on building a business in the online marketing world	03 Mar 2021	00:49:03
These are the topics that Rand and Joost talk about in this episode, with minutes indicating when that topic comes up in the recording: 1:37 - What is SparkToro 3:52 - Building an online marketing business 11:16 - Are the current big SEO tools competing for the same audience and does that make specialization the way to go? 14:43 - The maturity of the SEO space: pay attention and you'll notice the cycle 17:09 - There's no SEO in SparkToro's marketing 21:08 - How SparkToro's audience comparison tool works 23:15 - Rand introduces a new SparkToro feature that will show a change in audience interest over time 24:28 - Publicly launching minimal viable features versus the complete feature? 26:37 - How to market new features: target the mass or seek amplifiers? 32:47 - 'Old' SEO and marketing principles that still are applicable today and probably will be forever 35:26 - How Rand got such a big Twitter following and how reach and engagement work for him 40:09 - Rand's most important channels 45:23 - Joost explains WordProof
	Jes Scholz on SEO beyond Google Search	17 Feb 2021	00:44:07
What if your target audience is located in a market that only knows the internet as Facebook or where Opera Mini is the main browser? Jes Scholz (International Digital Director at Ringier) will share her global experience and simultaneously make you aware of the small and much closer-to-home SEO tactics that will lead to owning a topic. Yes, a topic, not a keyphrase! That's one key takeaway from this episode for you already. These are the topics that Jes and Joost talk about in this episode, with minutes indicating when that topic comes up in the recording: 1:55 - What the online marketing looks like in markets without Google and Apple 4:50 - How Jes sees and uses Google Discover for her clients 9:10 - The perfect knowledge graph is the one that connects your brand's entities to topics that interest your audience 16:40 - Influencing the knowledge graph (and the perks of being a publisher) 19:30 - Is investing in Google Discover worth it? 23:47 - How to deal with all different image sizes on platforms like Google Discover and social media? 27:44 - What role does Google Lens play in the Google ecosystem? 34:25 - The importance of Schema and API for news and e-commerce sites, but also sites in other industries in the future
	Purna Virji on building your brand on LinkedIn	10 Feb 2021	00:43:07
From journalism and PR, via SEO at AOL to SEA at Microsoft and currently working at social media platform LinkedIn, Purna has seen a lot of aspects of online marketing in her career so far. Let her experience be your guide towards reaching your branding and engagement goals. Purna will tell you how to combine the best of these worlds. Think of improving your organic traffic by running SEA experiments. Or creating brand awareness by leveraging your key employees' personal LinkedIn profiles. Sounds crazy? Purna and Joost will help you understand by providing practical advice and inspirational examples. These topics are covered in this episode: How SEA results can help to improve your SEO Identifying your white space as a company The value of key employees on LinkedIn How to grow engagement LinkedIn advertising Other forms of content on LinkedIn to start using
	Jason Barnard on taking a deep dive into Brand SERPs	20 Jan 2021	00:45:29
It's not a coincidence that we mention that there are a lot of Jason Barnards out there. In this episode of the Yoast SEO Podcast, you will learn why it's important to know if you have namesakes, just like Jason does. The Jason Barnard Joost is talking to in this episode is a digital marketer, but also a musician and cartoon blue dog. He specializes in Brand SERPs(Search Engine Results Pages), which is the first thing people see when they search for your brand online. This is what you will learn by listening to the podcast: The importance of the About us page How to discover if there's a Brand SERP for your own brand or if one is starting to form How to explain to Google that you are a certain entity and your namesakes are not you Maintaining your knowledge panel The importance of rich site links in your Brand SERP That knowledge panels differ around the world
	Jon Henshaw on hreflang, Coywolf and Apple	06 Jan 2021	00:41:18
As he states on his website, Jon has been involved with website development and internet strategy since 1995. A lot has changed since then. He is currently working at ViacomCBS as Lead SEO Analyist and is the founder of Coywolf, a marketing and technology news platform. This is what you can expect to hear in this episode: How the SEO toolset landscape changed over the past years What Coywolf is and does International SEO: why hreflang actually does not help with optimizing your website for international searches Will the Apple Search Engine alter the search landscape? 50% discount on a Coywolf subscription Because Jon enjoyed recording this podcast so much, he created a coupon that provides you with a 50% discount off the first year of Coywolf! A regular subscription is priced at $84 a year, but especially for our dear listeners, it’s reduced to $42 for the first year! You only need to enter the code yoast upon checkout on the website.
	Aleyda Solis on international SEO	23 Dec 2020	00:51:05
This episode offers you a deep-dive into the mechanisms behind Search Engine Optimization. Aleyda is an expert when it comes to getting found online by the right audience. In this episode, she will share her broad (international) SEO knowledge including tactics for optimizing your local or multi-language website and videos. A glimpse of the discussed topics: The future of remote working now working from home became a necessity How SEO is becoming a general marketing strategy What to take into account when striving for better video results Difficulties regarding optimizing your website for local and language-based search Enjoy this episode!
	Christi Olson on Search Engine Marketing	09 Dec 2020	00:48:46
In this episode of the Yoast SEO podcast, Joost talks with Christi Olson, Global Media SEM Team Lead at Microsoft. Joost and Christi discuss their views on Search Engine Marketing. A glimpse of the discussed topics: 3:35 - Name changes of Bing and the components of the algorithm 6:50 - What SEOs can learn from SEA tactics - and the other way around 14:06 - How did Search Engine Marketing tools evolve? What changed for the better and which updates do not seem to make anyone happy? 26:53 - How can the current Microsoft toolset help you to rank better on Search Engine Result Pages? Both paid and organic. 32:20 - Christi shares some sneak peeks into Microsoft e-commerce tools that currently are being developed. 36:50 - Christi's advice for business that don't know if they should invest in SEO or paid search? 41:20 - Important Bing Webmaster tools updates from the past months
	SEO predictions for 2024, developments in voice search, and more! \| #SEOUpdateByYoast	31 Jan 2024	01:00:16
Topics & sources 2024: SEO predictions and trends Google: new ways to search in 2024 Growth of voice and visual search Semantic search and intent optimization Building helpful content and topical authority SGE’s wider adoption SEO news Google has started phasing out third-party cookies Google clarifies primary source of snippets Goodbye Google Websites Google Perspectives dominated By Twitter, YouTube & Reddit Large SEO Reddit Community Taken Over By New Moderators Google Drops Thousands Of Search Quality Raters In Latests Cuts Google Search are getting worse (report) Google to change European search results to show comparison sites AI news 94% of Google SGE links are different from organic search results, study finds New York Times Lawsuit Against OpenAI Bing Gained Less Than 1% Market Share Since Adding Bing Chat SGE not happening after all? 3 new generative AI features for Chrome
	The latest SEO news: from HCU recovery to Product Variants Schema, AI and more \| #SEOUpdateByYoast	29 Feb 2024	00:59:05
Topics & sources SEO news INP coming to CWV on March 12 Does Structured Data Markup influence EEAT? The SEO Starter Guide got a makeover Google: We Don't Say Core Web Vitals Are A Ranking Factor Updated the availability of Web Stories Timings on HCU recovery? New Search experiences in EEA Google adds Product Variants support Reddit and Google expand partnership AI news OpenAI introduces Sora Bard is now Gemini, 1.5 released OpenAI developing AI web search? Search volume at risk by AI? Gemma: laptop-friendly open model AI WordPress news WordPress 6.5 Beta 1 ready for testing Yoast news Yoast SEO 22.1: AI update and better language support
	Google’s core & spam update, Core Web Vital changes, and more \| #SEOUpdateByYoast	27 Mar 2024	00:59:23
Topics & sourcesSEO news Google core and spam updates roll out Bing Webmaster Tools adds features Google Unleashes Manual Actions Galore After Search Spam Policy Updates AI-content websites deindexed?! Goodbye FID! INP now part of CWV metrics Liz Reid announced as new Head of Search AI news The AI Act: first-ever legal framework on AI Sam Altman chats with Lex Friedman SGE being tested in search interface WordPress news WordPress 6.5: The features you want to know about Yoast news Yoast SEO 22.3: Introducing AI for category and tag pages Bluehost announces WP Cloud hosting
	Cindy Krum on passage ranking, PWA, voice search and the new SEO tools of MobileMoxie	07 Jul 2021	00:42:30
Cindy and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 1:18 - Passage ranking: Google indexing text fragments 4:02 - Progressive Web App (PWA) in search results 8:26 - Making indexed information accessible for all languages 11:52 - Cindy’s take on the future of SEO 14:06 - All about MobileMoxie’s (new) tools 16:07 - The benefits of MoblieMoxies ‘page-oscope’ 19:18 - How coders help Google by adding markup 22:52 - The importance of Core web vitals 25:56 - New idea: a JSON-LD version for a URL 29:30 - Why everyone, including big brands, should use WordPress 30:57 - The future of voice search 34:45 - New idea: Markup the first paragraph of news articles as speakable
	Advice from Google, the helpful content system, and more \| #SEOUpdateByYoast	01 May 2024	00:59:39
Get ready to dive into the freshest insights with #SEOUpdateByYoast! Explore essential industry updates with our experienced SEO experts, Alex Moss & Carolyn Shelby, and transform your SEO strategy like never before! Topics & sources You can find the topics & sources here.
	Helpful content update recovery, Google's AI overviews, and more \| #SEOUpdateByYoast	29 May 2024	00:59:38
Get ready to discover the latest insights with #SEOUpdateByYoast! Join our seasoned SEO experts, Alex Moss and Carolyn Shelby, as they discuss the latest news in SEO, including WordPress's 21st birthday, AI-related news, Google's response to website recovery, structured data documentation updates, and more. Topics & sources You can find the topics & sources here.
	Google's AI overviews, Google Leak, Schema Markup, and more \| #SEOUpdateByYoast	26 Jun 2024	00:52:59
Gear up for the newest insights with #SEOUpdateByYoast! Join our expert SEO team, Alex Moss and Carolyn Shelby, as they unveil key industry updates to transform your SEO strategy like never before! Topics & sources You can find the topics & sources here.
	Google URL Best Practices, Bing's AI Search, and more \| #SEOUpdateByYoast	01 Aug 2024	01:02:11
Stay ahead with the latest in SEO! Tune in to #SEOUpdateByYoast as our experts, Alex Moss and Carolyn Shelby, share crucial updates and game-changing strategies to elevate your SEO game 🚀 Topics and sources You can find the topics & sources here.
	Google Ruled a Monopoly, Yelp vs Google, the Rise of SearchGPT, and more \| #SEOUpdateByYoast	02 Oct 2024	00:56:25
It's the 3rd anniversary of the #SEOUpdateByYoast and we’re celebrating with a special edition! 🎉 We’ll dive into: 👀 AI Overview’s impact on search results 🔥 Yelp vs Google 🔎 The rise of SearchGPT ... and more! Topics and sources You can find the topics & sources here.
	Lily Ray on the future of E-A-T, paid ads, E-commerce spaces and SEO	23 Jun 2021	00:41:43
Lily and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 2:00 - The SEO specialty of Lily Ray 4:21 - What is a good future proof SEO strategy? 6:25 - How to improve your E-A-T and the role of schema in this 11:13 - How to measure if E-A-T changes have an effect 12:54 - The influence of Google’s intent and it’s core updates for E-A-T and site-ranking 19:06 - Actionable tips on how to build trust on a certain topic 20:10 - The next steps of Google on; E-A-T, E-commerce, SERPs “People also ask” and Paid Ads 26:29 - Why SEO is getting more important than paid ads 28:52 - The benefits of using WordPress and Yoast for E-A-T and structured data 31:58 - Is it profitable to start a new e-commerce space nowadays? 36:24 - The closeness and helpfulness of the SEO community 39:24 - The one thing that people should do to improve their E-A-T
	Nichola Stott on running, hiring and evaluating an SEO agency	26 May 2021	00:42:53
Nichola and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 1:47 - When should you hire an agency? 7:52 - Should you keep doing parts of SEO yourself as a business owner? 12:24 - What you should look for in and expect from an agency? 15:12 - What a good client looks like for Erudite agency 17:04 - Budgeting for your SEO and content strategy 19:13 - What to expect when starting to work with an SEO agency? 21:35 - At what point does a business not need an agency anymore? 24:19 How often do agencies and customers communicate? 26:27 How to keep your agency up to date on the latest news and research in SEO? 34:02 - In what way do easy-to-use CMSs change agency work? 40:44 - The most important KPIs for an agency to report on
	Marieke van de Rakt on readability, product marketing and leading Yoast	12 May 2021	00:42:37
Marieke and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 1:20 - How Marieke became the CEO of Yoast 4:20 - The origin of the readability analysis in Yoast SEO 7:52 - The importance of readability 12:53 - Readability analysis changes in the past 5 years 18:12 - Product copy and SEO 26:14 - Using video in your marketing 28:39 - What led up to Marieke becoming the CEO of Yoast? 31:40 - What a conversion rate and Marieke's PhD conclusion have in common 38:42 - How Marieke sees the core values of Yoast
	Kristopher Jones on entrepreneurship, investments and eCommerce	30 Apr 2021	00:44:06
Kristopher and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up: 2:55 - Building and scaling a business 7:24 - How Kristopher deals with career paths of people in agencies 13:39 - What challenges do Kristopher's clients struggle with? 19:07 - Investing in companies 20:38 - Kristopher's technology accelerator buildings 23:59 - The hybrid working environment 27:34 - Kristopher tells about Special Guests, his entertainment booking platform 35:22 - Why eCommerce businesses are on Kristopher's investment wish list
	Kevin Indig on SEO at Shopify and eCommerce	21 Apr 2021	00:45:11
Kevin and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up. 2:52 - Kevin explaining his passion for SEO 4:48 - How Kevin starts an SEO process 10:02 - Alternatives to Google's search engine 13:58 - How the SEO world becomes more interesting as a whole 24:55 - How Shopify merchants can use video for SEO 27:23 - The way Shopify sees the success of its merchants 31:59 - Shopify's growth during the pandemic 36:42 - How Kevin spends his time on SEO at Shopify 39:55 - What added SEO value Shopify offers merchants
	Phil Nottingham on improving your online video strategy	31 Mar 2021	00:41:16
Phil Nottingham is a video and brand marketing specialist. In this episode, Joost and Phil will cover the following topics related to video SEO and online video strategy. Timestamps indicate when the topic comes up in the recording. Topics 3:37 - What makes Video SEO so hard? 6:40 - Scaling up with video 10:26 - Hosting your videos on YouTube 15.16 - Combining multiple content forms in a strategy 18:17 - Video strategies for Facebook 20:00 - Facebook live and YouTube live 21:55 - Long-form live video content 23:57 - General applicable forms of video content 27.05 - Acting tips 30:05 - Using an autocue or not? 33.00 - Technical side of Video SEO 38.40 - How Phil keeps up with video developments
	Kate Toon on great SEO copywriting	19 Mar 2021	00:44:33
Joost and Kate will cover the following topics during this episode, with timestamps indicating when the topic comes up: Topics 4:04 - What makes SEO copywriting hard 7:00 - Kate's fear of public speaking and why she loves Clubhouse 14:57 - What has changed in SEO copywriting in the last decade? 23:20 - How can we make people better at SEO copywriting? 25:00 - Kate's writing process 29:35 - Improved readability and SEO through web layout 35:05 - What about structured data and backlinks? 38:32 - Pick the CMS that fits your needs Follow Kate on Twitter or check out her website!
	SearchGPT, AI Overviews, Google Trends, and more \| #SEOUpdateByYoast	27 Nov 2024	00:59:54
In this episode, we’ll dive into: 👉🏼 OpenAI launched ChatGPT Search; is this true competition for Google? 👉🏼 Google rolled out AI Overviews to 100+ new countries; will this influence the search results? 👉🏼 The November Core Update is here; how will the impact be on websites? ... and more! Topics and sources You can find the topics & sources here.
	OpenAI's future plans, decline in Google Search, and extended Q&A! \| #SEOUpdateByYoast	17 Dec 2024	01:00:17
What are we discussing in this episode?: Google's CEO Sundar Pichai says in an interview that search will change 'profoundly' in 2025; what does that mean? 🤔 2025 is fast approaching; what will the the SEO landscape look like for the upcoming year? The AI Revolution has been making major waves with OpenAI's ChatGPT Pro and the O1 model. How different is it going to be? View the topics and sources here.

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