Explore every episode of the podcast The Work Between: The Business of Photography
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Trailer | 05 Jun 2025 | 00:00:49 | |
We each built 300k photography businesses, and now we’re sharing exactly
how we did it.
If this episode made you think “why has no one said this before?” you're
not alone. Send it to your photography bestie. Post it to your stories.
Leave a review. Not because we asked—but because you wish someone had
sent it to you sooner.
And if your brain feels like a browser with 47 tabs open...
MOTIV is the dashboard we created to quiet the noise and help you
actually run your business. The strategy, structure, and systems you’ve
been missing? They’re all in there.
Start here:
https://www.theprofitableportraitsocietyeducation.com/get-motiv
Allison → lentillephotography.com / @lentillephotography
Jenny → jennycrugerphotography.com / @jennycrugerphotography
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
| |||
| 5 Things on Your IG Profile That Stop Photography Clients From Inquiring | 17 Jun 2025 | 00:31:38 | |
Your Instagram profile isn’t just a gallery of pretty pictures, it’s a sales tool. And if you’re not getting clients from IG, chances are a few small (but fixable) things are turning people away. In this episode, we’re breaking down 5 common mistakes we see photographers make. From bios that say nothing, to hashtags that go nowhere—and giving you simple, smart ways to fix each one. If you want a profile that actually converts followers into clients, this one’s for you. We each built 300k photography businesses, and now we’re sharing exactly how we did it. If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.
And if your brain feels like a browser with 47 tabs open...
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Which Pricing Structure Is Right for Your Photography Business | 18 Jun 2025 | 00:31:07 | |
Let’s talk pricing structures—the kind that actually work. In this episode, we’re breaking down the three most common models photographers use: all-inclusive, collections, and à la carte. Each one has its perks and problems, and we’ve tried them all. Whether you’re just starting out or overdue for a restructure, this conversation will help you choose the model that supports your energy, your sales goals, and your client experience. We each built 300k photography businesses, and now we’re sharing exactly how we did it. If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.
And if your brain feels like a browser with 47 tabs open...
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| The 5 Fall Mistakes That Cost Photographers Thousands | 02 Sep 2025 | 00:21:40 | |
Fall is the busiest season for most photographers—but that doesn’t mean it’s the most profitable. In this episode of The Work Between, we’re unpacking the five most common Fall mistakes that cost photographers thousands. From unnecessary discounts to overbooking, underpricing minis, and not charging for rushes or weekends, these are the pitfalls we’ve seen (and made) ourselves. You’ll walk away knowing exactly what to shift—no matter where you’re at in the season—so you can protect your peace and your profit. Whether you’re just starting out or already fully booked, this one’s for you.
What We Cover:
The difference between being busy and being profitable
How one small mistake can snowball into burnout
What to do when you’re already full (but still getting inquiries)
How to fix Fall, even if you’ve already made a few of these mistakes
The tools we use to course-correct mid-season
🎙 Listen now on Apple, Spotify, or anywhere you get your podcasts. Don’t forget to join the MOTIV waitlist for early access and exclusive bonuses → https://www.theprofitableportraitsocietyeducation.com/get-motiv
We each built 300k photography businesses, and now we’re sharing exactly how we did it. If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.
And if your brain feels like a browser with 47 tabs open...
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Your Fall Marketing Plan in One Afternoon | 26 Aug 2025 | 00:12:55 | |
Fall season doesn’t have to feel like a frenzy of last-minute posts, panicked emails, or wondering why you’re not booking — even when demand is high.
In this kickoff episode of our 3-part Fall Push series, we’re walking you through how to plan your entire Fall marketing strategy in just one afternoon. This episode is packed with practical actions you can take right now — so October through December feels calm, profitable, and fully booked.
Here’s what we cover:
The Power of Pre-Planning: Why being proactive changes everything (for your calendar and your nervous system)
What to Plan Now: A step-by-step walkthrough of social media, newsletters, and client incentives that actually drive bookings
Tailoring It to Your Stage: Whether you’re just starting out or fully booked, this episode shows you what to focus on right now
✨ This is the no-fluff, high-impact guidance photographers need to make Fall their biggest season — without overthinking or burning out.
→ Want help tracking your content, incentives, and calendar in one place?
Try MOTIV free for 7 days. It’s your photographer dashboard for getting things done. Join the waitlist here: https://www.theprofitableportraitsocietyeducation.com/get-motiv
🎧 Subscribe + Review: If this episode was helpful, leave a review or share it with a photographer friend who’s already bracing for Fall. We’re here to make sure you don’t just survive it — you thrive. We each built 300k photography businesses, and now we’re sharing exactly how we did it. If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.
And if your brain feels like a browser with 47 tabs open...
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Booked but Broke | 01 Jul 2025 | 00:17:39 | |
Let’s rip off the pretty, fully-booked Band-Aid: just because you’re busy doesn’t mean you’re profitable. If your calendar is packed but your bank account feels like a joke, this episode is your reality check. We’re walking through a simple math audit (no shame, just clarity), sharing real numbers, and helping you figure out where your money’s leaking. You didn’t build a business to be exhausted and underpaid. Let’s fix it. We each built 300k photography businesses, and now we’re sharing exactly how we did it. If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.
And if your brain feels like a browser with 47 tabs open...
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Strategies for Simplification | 24 Jun 2025 | 00:21:11 | |
Let’s be honest—your to-do list isn’t the problem. It’s the lack of clarity. In this episode, we’re sharing five ways to simplify your photography business so you can actually get more done, with less chaos. From our favorite daily method to the power of themed workdays, you’ll walk away with strategies that cut the noise and move the needle. These are the exact systems we use in our own businesses—and they’re all built into MOTIV, too. We each built 300k photography businesses, and now we’re sharing exactly how we did it. If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.
And if your brain feels like a browser with 47 tabs open...
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| How to Build a Brand That Actually Books | 19 Jun 2025 | 00:18:45 | |
Being the most talented photographer in town doesn’t matter if your brand is forgettable. In this episode, we’re walking through how to build a brand that makes people feel like you’re the only option. From website copy to visual voice, we’re giving you the exact gut checks and questions to ask if you want to build trust—and inquiries—on autopilot. We each built 300k photography businesses, and now we’re sharing exactly how we did it. If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.
And if your brain feels like a browser with 47 tabs open...
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| How to Know You're Ready to Charge for Photography: Legal, Business, and Portfolio Readiness Explained | 19 Aug 2025 | 00:26:02 | |
Are you wondering if it’s time to start charging for photography, or even launch your business officially? This episode breaks down what actually makes you ready to start charging, legally and professionally.
We’re not talking vibes or follower count. We’re talking about the real stuff that matters: insurance, consistency, systems, and whether you're set up to deliver at a professional level.
Inside the episode, we walk you through:
✔️ The three-part readiness test to know if you're good to go ✔️ The legal + financial foundation you must have before taking a dime ✔️ What counts as a "professional" portfolio and what doesn’t ✔️ Why being ready to charge isn't just about your photos ✔️ The backend systems that make you look like a pro (even before you feel like one)
Whether you're brand new or have been dabbling for years, this episode will give you the grounded clarity you need to take the next step, without second-guessing.
🔗 Plus: Join the waitlist for MOTIV—the photographer’s productivity dashboard that helps you run your business like a pro (without the chaos): https://www.theprofitableportraitsocietyeducation.com/get-motiv
We each built 300k photography businesses, and now we’re sharing exactly how we did it. If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.
And if your brain feels like a browser with 47 tabs open...
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| How to Turn One Photography Client Into Years of Bookings | 12 Aug 2025 | 00:18:15 | |
You don’t need more leads—you need longer relationships. In this episode, we’re sharing how to turn one ideal photography client into a calendar full of bookings, recurring revenue, and loyal referrals using a simple, streamlined membership model. Whether you offer maternity, newborn, family, or milestone sessions, this strategy works—without hustle, discounts, or pressure. What you’ll learn: Why one client can be more valuable than 10 new leads How to structure a simple, high-converting membership What to include (and how to price it) How to present it so it feels aligned—not salesy The long-term payoff of planning ahead Plus: A smart mindset shift that will change how you market from now on. If you’re ready to create more consistency in your business and build real brand loyalty, this is the episode for you. Grab the free MOTIV trial to simplify your systems and get clarity on what’s actually working. We each built 300k photography businesses, and now we’re sharing exactly how we did it. If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.
And if your brain feels like a browser with 47 tabs open...
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| How to Simplify Social Media and Still Book Clients with Wildcard Captions | 05 Aug 2025 | 00:18:11 | |
Tired of staring at a blinking cursor every time you post on Instagram? You’re not alone. This week, we’re introducing a time-saving strategy that will change how you approach content creation: Wildcard Captions. This isn’t about batching generic content. It’s about writing captions that you can pair with any image—so your marketing feels fresh, aligned, and actually sustainable. Inside this episode, we’ll walk you through: What wildcard captions are (and how they work) Why they’re not about repeating the same thing over and over Smart topics that work across any image (like wardrobe, locations, and experience) 3 prompts to give ChatGPT so it writes captions in your exact voice How to drop it all into Plann and be done for the month No more overthinking. No more posting just to stay visible. Grab the free MOTIV trial to simplify your systems and get clarity on what’s actually working. We each built 300k photography businesses, and now we’re sharing exactly how we did it. If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.
And if your brain feels like a browser with 47 tabs open...
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Why Your Brand Isn’t Booking (Even If Your Photos Are Beautiful) | 29 Jul 2025 | 00:21:38 | |
You’ve refined your style. Your edits are on point. Your images? Gorgeous. So why aren’t the inquiries coming in? We each built 300k photography businesses, and now we’re sharing exactly how we did it. If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.
And if your brain feels like a browser with 47 tabs open...
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| 5 Natural Light Tips for Indoor Photography That Actually Work | 22 Jul 2025 | 00:17:00 | |
Indoor lighting doesn’t have to be intimidating. If you’re a natural light photographer who wants softer, more flattering images inside your client’s home or your own studio, this episode gives you five practical, clear tips that make a visible difference, without needing expensive gear. This is what we do every day in our sessions. Inside this episode: These are the exact lighting strategies we use to create clean, natural, high-end images indoors. If you’ve ever struggled to make indoor light work for you, this episode will shift everything. Now streaming on Apple, Spotify, and everywhere you listen. We each built 300k photography businesses, and now we’re sharing exactly how we did it. If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.
And if your brain feels like a browser with 47 tabs open...
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| SEO for Photographers: How to Get Found (Without the Overwhelm) | 22 Jul 2025 | 00:19:06 | |
If SEO has felt like an overwhelming mystery, this episode is your roadmap. We're walking you through exactly what you need to do, step-by-step, to start getting photography inquiries from Google. You don’t need to be techy. You just need a clear strategy that makes sense. Inside this episode: Whether you’re brand new to SEO or you’ve tried it before and gave up, this episode gives you real direction. No jargon, no gatekeeping, no upsells—just clear strategy you can start today.
Listen now on Apple, Spotify, or anywhere you get your podcasts. We each built 300k photography businesses, and now we’re sharing exactly how we did it. If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.
And if your brain feels like a browser with 47 tabs open...
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| How to Raise Your Photography Prices with Confidence (Even if You’re Scared) | 15 Jul 2025 | 00:27:43 | |
Too many photographers wait to “feel ready” before raising their prices, but confidence doesn’t come first. In this episode, we walk through exactly what helps you build real pricing confidence, rooted in clarity, numbers, and the value you actually deliver. You’ll learn how to audit your workload, calculate what you should be charging based on your goals, and start shifting the mindset blocks that are holding you back. This episode is packed with tangible steps for you to take in your photography business. What’s inside: If your rates don’t reflect the real work you do, it’s time to change that. We’ll show you how. Now streaming on Apple, Spotify, and everywhere you listen. We each built 300k photography businesses, and now we’re sharing exactly how we did it. If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.
And if your brain feels like a browser with 47 tabs open...
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| 7 Things to Look for (and Avoid) in Photography Education | 08 Jul 2025 | 00:14:46 | |
Before you drop another dollar on a course or mentor, hit play. We’re unpacking what actually matters when choosing education—and calling out the red flags most people ignore. Just because someone’s loud on Instagram doesn’t mean they should be teaching you. From shady contracts to profitless photographers turned educators, we’re saying the quiet parts out loud. If you want no nonsense ideas of what to look for in an educator? This one’s for you. We each built 300k photography businesses, and now we’re sharing exactly how we did it. If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.
And if your brain feels like a browser with 47 tabs open...
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| How Fall Minis Can Lead to 40K Months | 09 Sep 2025 | 00:15:29 | |
Mini sessions can be chaotic, low-profit, and exhausting—or they can be one of the smartest revenue strategies in your business. In this episode of The Work Between, we’re showing you how we’ve used mini sessions to generate $40K+ months without burning out. You’ll learn how to align minis with your full-service brand, what to charge, how to upsell with intention, and how to use minis as a funnel for long-term clients. Whether you’re planning Fall Santa minis or want to test a new idea, this episode gives you the system behind sustainable success.
What We Cover:
Why most photographers avoid minis—and what they’re missing
The difference between “cheap minis” and a profitable mini strategy
How to build a mini offer that aligns with your full sessions
What to include: bonuses, referral offers, upgrades, and memberships
How to turn one mini into full-session clients and repeat bookings
And don’t forget to join the MOTIV waitlist to get early access → https://www.theprofitableportraitsocietyeducation.com/get-motiv We each built 300k photography businesses, and now we’re sharing exactly how we did it. If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.
And if your brain feels like a browser with 47 tabs open...
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Why You're Delivering Too Many Images (And How to Fix It) | 23 Sep 2025 | 00:29:50 | |
You’re over-delivering—and undercutting your profit.
Confusing your client, bloating your workflow, and burning you out. In this episode of The Work Between, we’re walking through the hidden cost of over-delivery and how to easily fix it.
Grab our freebies: We each built 300k photography businesses, and now we’re sharing exactly how we did it. If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.
And if your brain feels like a browser with 47 tabs open...
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| Market Saturation Isn’t the Problem—Here’s What Is | 16 Sep 2025 | 00:28:25 | |
Feeling like your market is flooded? That there are too many photographers and not enough clients? This episode is your wake-up call.
This episode is a tough-love truth serum for anyone tempted to burn it all down and start a sticker shop on Etsy.
We each built 300k photography businesses, and now we’re sharing exactly how we did it. If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.
And if your brain feels like a browser with 47 tabs open...
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||
| You’re Not Too Expensive—You’re Just Out of Their Budget | 30 Sep 2025 | 00:34:10 | |
“We love your work, but…”
We’re walking through:
CODB Calculator (Free): https://www.theprofitableportraitsocietyeducation.com/photography-marketing We each built 300k photography businesses, and now we’re sharing exactly how we did it. If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.
And if your brain feels like a browser with 47 tabs open...
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. | |||