The Women’s Agency Podcast highlights women in business and their stories. This show is brought to you by The Women’s Agency, a full-service podcast production and coaching agency. Presented by Serendipity Labs Cumberland.
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Women Leading the Way: April Williams on Real Estate and Empowerment
Episode 15
Thursday, June 12, 2025 • Duration 31:40
Guest April Williams of the Justin Landis Group shared her inspirational journey from higher education to a thriving career in real estate. April discussed her background, the shift brought on by dissatisfaction in her previous career, and the steps she took to transition into real estate successfully.
She and host Arlia Hoffman discussed the importance of self-assurance, mentorship, and the vital role of women in her business growth.
April's story is a testament to the power of listening to oneself, making courageous changes, and building supportive relationships along the way.
The Women's Agency is a full-service production and coaching firm for women in podcasting.
Founded by Arlia Hoffman, The Women's Agency was founded on the principles of collaboration, generosity, and amplifying women's voices.
After years of coaching women, leading women's groups, and leadership development, Arlia began working in podcast production. She now combines her expertise in both fields to bring women all the resources they need to create a professional podcast and media presence.
The Women's Agency serves women podcasters, aspiring podcasters, and other women-owned professional services firms in the online space.
The Agency offers coaching, concept development, full-service podcast production, graphic design, marketing strategy, audio and video editing, media presence coaching and more.
Celebrating 25 Years of Office Angels with Essie Escobedo, Founder
Episode 14
Friday, April 25, 2025 • Duration 33:05
On this episode of The Women’s Agency Podcast, Arlia Hoffman welcomed Essie Escobedo, the founder of Office Angels, which is celebrating its 25th anniversary. Essie shared the story behind Office Angels, a company that provides back-office support services for small business owners, enabling them to focus on what they do best.
She reflected on her journey from co-running a salon business with her ex-husband to launching Office Angels amidst the 2000 recession, tapping into the emerging gig economy and virtual work.
Essie discussed the importance of integrity, self-confidence, and strategic networking in building a successful referral-based business. She also highlighted the critical role of bookkeeping and marketing in small business success and shares her succession planning process. Now mentoring new entrepreneurs through SCORE, Essie continues to contribute her wisdom to the business community.
The episode concludes with Essie's book recommendations, including her own “STOP Doing That,” and her advice for aspiring business owners.
About Office Angels
Small Business Owners and Solos know they need extra help to offload and optimize, but struggle finding it. A full time hire is too much and other traditional virtual support companies are often fixed commitments that aren't small biz friendly. Office Angels is the flexible, affordable solution they didn't think existed. Experienced Virtual Professionals who handle any small business need — as-needed. No commitment. Total flexibility.
Each Office Angel is an experienced pro at what they do. They plug in fast, don’t need constant supervision, and free you up for bigger things so your business, and life, can flourish. It’s the most flexible, efficient Virtual Services solution a small biz could ask for: • Virtual Assistants • Bookkeeping & Accounting • Marketing and Social Media Managers • Business Development • HR, Graphic Design and more!
For 25 years we’ve helped thousands of small business owners create their own Agile Office, powered by Office Angels. Ready for less stress, more time, and more control of your small business than ever before? Get Agile. Go Angel.
Feminine Intelligence: Intimacy, AI, and Personal Evolution with Jacqueline Robinson of the Feminine Intelligence Agency
Episode 13
Thursday, April 3, 2025 • Duration 31:52
In this episode of the Women's Agency Podcast, Arlia Hoffman had a deep conversation with Jacqueline Robinson from the Feminine Intelligence Agency. They discussed Jacqueline's dual roles as a wife and mother, and her evolving career as an intimacy and business coach with a focus on AI.
Jacqueline shared insights into her organic approach to AI, her personal journey through marriage, and her mission to empower women by helping them unlock their inner intelligence and personal power.
They discussed the profound impacts of AI, building self-intimacy, and evolving in both personal and professional spheres.
About The Women's Agency Podcast
The Women's Agency Podcast covers stories of women in business and their impact.
This show is presented and produced by The Women's Agency, and hosted by Arlia Hoffman.
About Jacqueline Robinson
Jacqueline L. Robinson is an oracle, strategist, and mentor for high-level visionaries, leaders, and entrepreneurs. She specializes in energetic recalibration, feminine business intelligence, and power restoration—guiding women to expand their capacity for wealth, leadership, and embodied presence.
Her work dissolves interference, restructures the way power moves through the body and business, and initiates women into a deeper, more undeniable expression of who they are. She leads women beyond force and effort—into a state where influence, prosperity, and impact become a natural extension of their presence.
The Women's Agency is a full-service production and coaching firm for women in podcasting.
Founded by Arlia Hoffman, The Women's Agency was founded on the principles of collaboration, generosity, and amplifying women's voices.
Mildred J. Mills, Author, on Resilience, Triumph, and the Power of Storytelling
Episode 12
Monday, March 17, 2025 • Duration 32:52
In this episode of the Women's Agency podcast, host Arlia Hoffman interviewed Mildred J. Mills, an acclaimed author and coach. Mildred shared her inspirational journey from growing up as the third of 17 children on a cotton farm in Alabama to becoming a successful IT professional, author, and mentor.
She discussed her best-selling memoir 'Daddy's House,' her transition from corporate America to volunteering and coaching, and the impactful stories from her podcast 'My Cotton Patch Moment.'
Mildred emphasized the importance of resilience, overcoming obstacles, and the power of storytelling in healing and inspiring others.
About Mildred
If you are seeking inspiration to overcome life's challenges or build a more inclusive culture, my story and experiences offer powerful lessons and guidance.
I’m Mildred J. Mills, author of "Daddy's House," and my journey has taken me from the cotton fields of Alabama to stages and boardrooms around the world, sharing insights on resilience, truth, and belonging.
Growing up as the third of seventeen children on a sixty-acre cotton farm in Wetumpka, Alabama, I learned the meaning of hard work and perseverance early in life. Picking over two hundred pounds of cotton a day wasn't just a chore; it was a testament to the resilience and determination instilled in me by my parents, Abraham and Mildred Billups. This work ethic became the foundation of my professional and personal journey.
Empowering Women in Leadership: An Interview with Natalie Southwell, Essence of A Woman, LLC
Episode 11
Tuesday, February 25, 2025 • Duration 32:55
In this episode of the Women's Agency Podcast, host Arlia Hoffman welcomed Natalie Southwell, founder and CEO of Essence of a Woman, LLC.
Natalie shared her journey from a career in software engineering and IT management to becoming a leadership coach, emphasizing her dedication to empowering women. She discussed the challenges she faced, including codependency and burnout, and the transformational moments that led her to write her book, The Dangers of Ignoring Your Heart's Whisper.
Natalie now focuses on holistic coaching, combining her personal and professional experiences to guide women in leadership roles.
She and Arlia explored themes of self-leadership, personal growth, and the importance of listening to one's inner voice.
Natalie Southwell is a highly accomplished professional with a profound background in professional and personal development. She is the owner of The Essence of a Woman, LLC, a transformational platform for professional coaching, consulting, and speaking.
Natalie held top leadership positions in Information Technology (IT) for over 20+ years. She prides herself on diversity which is exemplified by diverse roles she has held with Cyber Security as the PMO Manager, IT Legal as the Sr. Manager leading System Engineering, and in Supply Chain IT as a Sr. Manager for Software Engineering. Her primary focus was the advancement of cutting-edge technologies and delivering high-quality implementations. Throughout her tenure, she consistently drove technical excellence across various facets of the business.
As the owner of The Essence of a Woman, LLC, Natalie uses her experiences to guide others toward healthier, more fulfilling careers. She aims to foster freedom and create a lasting positive impact by investing in the lives of women. Outside of her professional achievements, Natalie is a loving wife of almost 30 years, a proud mother, and a grandmother.
Building a Community: How Serendipity Labs Supports Business Growth, with Molly Breiding, Lab Manager
Episode 10
Monday, February 10, 2025 • Duration 17:11
In this episode of the Women's Agency Podcast, host Arlia Hoffman introduced the new Creative Lab studio space at Serendipity Labs, Atlanta Cumberland.
Joined by Lab Manager Molly Breiding, they discussed the concept of co-working, the variety of office spaces and memberships available, the benefits of a flexible work environment, and the vibrant community atmosphere at Serendipity Labs.
Molly also shared upcoming member events and the importance of customizing experiences to fit diverse business needs. They touched on the convenience of amenities like a cafe and a gym, and emphasize the collaborative and supportive environment that fosters business growth.
Exciting news! This show and future episodes of The Women's Agency Podcast are sponsored by Serendipity Labs. We’re thrilled to be recording from their state-of-the-art Creativity Lab, a space designed for innovation, collaboration, and high-quality content creation. A big thank you to Serendipity Labs for supporting women’s voices and deepening our impact!
About Serendipity Labs
Gather the team & join us at Atlanta-Cumberland for a collaborative work experience! Discover why we have over hundred 5-star reviews & see how Cumberland is the best fit for your business. Get it touch to start planning your next team workday today!
Serendipity Labs was founded in 2011 with a vision to build a network of inviting, inspirational workplaces, combining state-of-the-art design, technology and security with the highest service level standards to deliver a consistent and peerless workplace experience through company-owned and managed locations in over 30 urban and suburban locations across the country.
The Women's Agency Podcast covers stories of women in business and their impact.
Writing Your Life: Anita Henderson on Authentic Entrepreneurship
Season 1 · Episode 9
Tuesday, August 27, 2024 • Duration 31:57
On this episode of The Women’s Agency Podcast, host Arlia Hoffman talked with Anita Henderson, who is the author of “The Minimalist Entrepreneur” and is The Author's Midwife. Anita is an experienced business owner, who went from corporate burnout to becoming a successful minimalist entrepreneur.
Anita shared her insights on the role of clarity, simplification, and focus in her business, her challenges with procrastination and perfectionism, and the importance of trusting oneself.
They also explored Anita's role as The Author’s Midwife, talking about her unique process for guiding clients through writing and publishing their books, her effective strategies for overcoming writer's block, and the deep fulfillment she experiences as clients' books come to life.
Tune in to learn more about entrepreneurial minimalism and how to successfully navigate the self-publishing world.
About Anita
Entrepreneurship wasn’t Anita’s goals list early in her career. She wanted the professional title, the corner office with the window, the assistant right outside her door, the fat paycheck, the expense account, and all the other benefits of corporate success. She got all that, then got burned out. When an unexpected opportunity landed in her lap, she jumped at it. Entrepreneurship called out to her loud and clear. That was more than twenty-five years ago.
Since then, she has started two companies (one a partnership), written several books, and dipped her toe back into corporate a few times before finally retiring from the 9-to-5 more than a decade ago. Anita has also hosted a radio show, an internet TV program, and a podcast.
Known as The Author’s Midwife, she now enjoys guiding C-suite execs and seasoned entrepreneurs to write, publish, and leverage their books to position themselves as authorities. As an author coach and book publishing strategist, she shares the secrets to writing and publishing a bestselling and award-worthy book through her Write Your Life Author Coaching Program.
She is the author of Becoming the Minimalist Entrepreneur: Lessons Learned From My Journey to Work Less, Earn More, and Play More. Her greatest joy as a business owner is learning from her mistakes and failures. There have been many, which means she’s learned a lot. But the growth and rewards have been instrumental in making her the leader and the minimalist entrepreneur she is today.
Innovating Migraine Relief and AI Technology, with Lisa Erickson, Migraine Magick®
Season 1 · Episode 8
Wednesday, July 17, 2024 • Duration 40:54
In this episode of the Women's Agency Podcast, host Arlia Hoffman had a fascinating conversation with Lisa Erickson, an innovator in holistic migraine relief and AI applications.
Lisa shared her transformative journey of creating Migraine Magic, a groundbreaking remedy for chronic migraine, influenced by her own and her daughter's experiences. She also explained her passion for AI, discussing how she integrates technology with wellness, and provides insights on how AI can streamline business processes for professional women.
Arlia and Lisa discussed the potential of AI, practical applications in everyday life, and the importance of blending personal beliefs with professional endeavors.Tune in to learn more about Lisa's holistic approach to health, her AI-driven business strategies, and her advice on navigating the evolving landscape of artificial intelligence.
00:00 Introduction to the Women's Agency Podcast
01:18 Meet Lisa Erickson: Holistic Migraine Relief and AI Expert
02:57 Lisa's Journey with AI and Business Integration
05:13 The Power and Potential of AI
17:13 Lisa's Personal Story and Migraine Magic
21:24 Merging Business, Spirituality, and AI
26:36 Practical AI Tips and Future Insights
32:05 Thrift Shopping and Final Thoughts
37:28 Conclusion and Contact Information
About Lisa Erickson
Lisa Erickson is a remarkable figure in the holistic migraine relief industry and an innovative AI expert. Known for her brand Migraine Magick®, Lisa leverages her background as a transformational coach and migraine expert to provide comprehensive relief solutions.
Empowering Small Business Success with Marika Ponton
Monday, July 1, 2024 • Duration 34:12
Host Arlia Hoffman is joined by Marika Ponton, an accomplished businesswoman and profitability coach, who shared her inspiring journey from a CPA to a successful business owner.
Marika discussed her transition from auditing to owning a business, the challenges she faced, and how leveraging Office Angels' virtual support was pivotal for her success. She stressed the importance of financial literacy, creative problem-solving, and understanding one's financials to achieve business success.
Marika also talked about her role in coaching small business owners to improve their financial health and operational efficiency. Her message to women entrepreneurs centers on being unafraid to take risks, seeking help when needed, and always staying on top of their financials.
About Marika:
Born and raised in Nevada, Marika Ponton achieved her CPA license and started her public accounting career.
For the next 15 years Marika earned technical expertise by auditing hundreds of public and private company financial statements and assessing their internal controls. Always seen as an outlier in the auditing industry with her trademark outgoing Marika personality, she bridged the gap between external auditors and client teams that didn’t always feel comfortable sharing all the details of their financial statements.
She went on to purchase her own company and grew it to a highly profitable location. Owning a small business proved to be significantly harder than being a CPA, she utilized Office Angels for administrative and human resources support, and the flexibility that came from as-needed Virtual Professionals transformed the efficiency and operations of the location;
She now leads Office Angels’ continuing strategic mission to help small businesses flourish!
It was a natural progression for Marika to become a Profitability Coach. She is able to analyze and assess financials and operations and she thrives on being a Secret Weapon behind the scenes.
She acts as liaison between clients and their financials and coaches’ others on how understanding them can help them achieve their goals!
The Leader’s Journey: Trust, Transformation, and Triumph, with guest Diana Murphy, Diana Murphy Coaching
Season 1 · Episode 6
Thursday, May 2, 2024 • Duration 47:31
On this episode of the Women's Agency Podcast, host Arlia Hoffman welcomed Diana Murphy of Diana Murphy Coaching, a mindset and life coach for leaders, entrepreneurs, and business owners.
In a deep conversation, Diana shared her journey from starting as a weight loss coach to becoming a mindset and life coach, focusing on helping individuals achieve growth without burnout. She discusses the importance of intuition, the transformation she underwent during her divorce, and how it impacted her personally and professionally.
Diana emphasized the significance of trusting oneself, slowing down, creating white space for creativity, and the process of healing and growth through life's transitions.
They explored how personal challenges can inform professional practice and the importance of self-awareness and self-trust in overcoming obstacles and finding fulfillment.
About Diana Murphy, Diana Murphy Coaching
Diana Murphy is a life and mindset coach for leaders. She helps fuel her clients’ ability to innovate, transform, and disrupt while they create massive impact.
A classic Chicago girl chasing success, she’d check all the modest Midwesterner boxes. From marrying (and later divorcing) her best friend to moving to New York City for medical sales and then to Lincoln, Nebraska, for a higher-level sales role, she’s no stranger to change. Little did she know that she’d take part at the ground level in helping bring the StrengthsfInder to life at the Gallup organization.
Though Gallup was her dream job, she realized that a leader like herself needed more room to grow — inspiring her to become a coach.
Today, you’ll find Diana supporting her coaching clients through their transitions, behind the mic, facilitating powerful conversations on The Leader’s Table Podcast, and living her most delicious life in Atlanta.
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The Women's Agency is a full-service production and coaching firm for women in podcasting.
Founded by Arlia Hoffman, The Women's Agency was founded on the principles of collaboration, generosity, and amplifying women's voices.
After years of coaching women, leading women's groups, and leadership development, Arlia began working in podcast production. She now combines her expertise in both fields to bring women all the resources they need to create a professional podcast and media presence.
The Women's Agency serves women podcasters, aspiring podcasters, and other women-owned professional services firms in the online space.
The Agency offers coaching, concept development, full-service podcast production, graphic design, marketing strategy, audio and video editing, media presence coaching and more.
After years of coaching women, leading women's groups, and leadership development, Arlia began working in podcast production. She now combines her expertise in both fields to bring women all the resources they need to create a professional podcast and media presence.
The Women's Agency serves women podcasters, aspiring podcasters, and other women-owned professional services firms in the online space.
The Agency offers coaching, concept development, full-service podcast production, graphic design, marketing strategy, audio and video editing, media presence coaching and more.
The Women's Agency is a full-service production and coaching firm for women in podcasting.
Founded by Arlia Hoffman, The Women's Agency was founded on the principles of collaboration, generosity, and amplifying women's voices.
After years of coaching women, leading women's groups, and leadership development, Arlia began working in podcast production. She now combines her expertise in both fields to bring women all the resources they need to create a professional podcast and media presence.
The Women's Agency serves women podcasters, aspiring podcasters, and other women-owned professional services firms in the online space.
The Agency offers coaching, concept development, full-service podcast production, graphic design, marketing strategy, audio and video editing, media presence coaching and more.
The Women's Agency is a full-service production and coaching firm for women in podcasting.
Founded by Arlia Hoffman, The Women's Agency was founded on the principles of collaboration, generosity, and amplifying women's voices.
After years of coaching women, leading women's groups, and leadership development, Arlia began working in podcast production. She now combines her expertise in both fields to bring women all the resources they need to create a professional podcast and media presence.
The Women's Agency serves women podcasters, aspiring podcasters, and other women-owned professional services firms in the online space.
The Agency offers coaching, concept development, full-service podcast production, graphic design, marketing strategy, audio and video editing, media presence coaching and more.
The Women's Agency is a full-service production and coaching firm for women in podcasting.
Founded by Arlia Hoffman, The Women's Agency was founded on the principles of collaboration, generosity, and amplifying women's voices.
After years of coaching women, leading women's groups, and leadership development, Arlia began working in podcast production. She now combines her expertise in both fields to bring women all the resources they need to create a professional podcast and media presence.
The Women's Agency serves women podcasters, aspiring podcasters, and other women-owned professional services firms in the online space.
The Agency offers coaching, concept development, full-service podcast production, graphic design, marketing strategy, audio and video editing, media presence coaching and more.
The Women's Agency is a full-service production and coaching firm for women in podcasting.
Founded by Arlia Hoffman, The Women's Agency was founded on the principles of collaboration, generosity, and amplifying women's voices.
After years of coaching women, leading women's groups, and leadership development, Arlia began working in podcast production. She now combines her expertise in both fields to bring women all the resources they need to create a professional podcast.
The Women's Agency serves women podcasters, aspiring podcasters, and other women-owned professional services firms in the online space.
The Agency offers coaching, concept development, full-service podcast production, graphic design, marketing strategy, audio and video editing, media presence coaching and more.
She combines nervous system recalibration, proprietary remedies, and deep energetics to offer immediate pain relief and address the underlying causes of migraines. Her treatments are specifically tailored for professional women suffering from chronic migraines.
Lisa's groundbreaking work has been featured in prominent publications such as Glamour, Woman's Day, and Elle, establishing her as a leading expert in holistic migraine relief. Inspired by her own and her daughter's struggles with chronic migraines, Lisa created her brand with a personal mission to help all women feel migraine-free.
In addition to her expertise in migraine relief, Lisa is also fascinated with AI. She recently launched her AI Biz Agency, The AI CHANEL which achieved $35k in sales within just three months. And she is in the middle of publishing her GPT Book; Limitless AI: The Holy Grail of Rejection proof and prosperous prompts.
Her passion for AI, combined with her holistic approach to health, positions her as a pioneer at the intersection of technology and wellness. For more information about Lisa Erickson and her holistic approach to migraine relief, visit her website Migraine Magick® or DM her on Facebook.
The Women's Agency is a full-service production and coaching firm for women in podcasting.
Founded by Arlia Hoffman, The Women's Agency was founded on the principles of collaboration, generosity, and amplifying women's voices.
After years of coaching women, leading women's groups, and leadership development, Arlia began working in podcast production. She now combines her expertise in both fields to bring women all the resources they need to create a professional podcast.
The Women's Agency serves women podcasters, aspiring podcasters, and other women-owned professional services firms in the online space.
The Agency offers coaching, concept development, full-service podcast production, graphic design, marketing strategy, audio and video editing, media presence coaching and more.
Combine a CPA’s in-depth accounting background, the outgoing personality of a business development professional, and an unwavering drive to help small business owners command their businesses to achieve growth or exit goals and you have Marika E. Ponton (MEP).
The Women's Agency is a full-service production and coaching firm for women in podcasting.
Founded by Arlia Hoffman, The Women's Agency was founded on the principles of collaboration, generosity, and amplifying women's voices.
After years of coaching women, leading women's groups, and leadership development, Arlia began working in podcast production. She now combines her expertise in both fields to bring women all the resources they need to create a professional podcast.
The Women's Agency serves women podcasters, aspiring podcasters, and other women-owned professional services firms in the online space.
The Agency offers coaching, concept development, full-service podcast production, graphic design, marketing strategy, audio and video editing, media presence coaching and more.
