Episode #130. Season 8 begins with a soft skill on being human and the importance of ‘humanness’ particularly for marketing leaders - being authentic, honest and open in order to build relationships with your team and connect more deeply with your customers and consumers. 

Joining Abby is Dom Dwight, former Marketing Director and now Director of strategy, insight, product innovation and diversification for Taylors of Harrogate – best known for Yorkshire Tea, the UK’s number one tea brand. 

In this episode, Dom shares his marketer’s definition of being human, humanness for brands and marketers, the role of AI to free up space for marketers to be more human, vulnerability and imperfections, leadership learnings and psychological safety for marketing teams and agencies. Plus Dom’s career highs and lows. 

Host:  Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: Dom Dwight | LinkedIn

This episode is sponsored by House of Performance 

Need to up your game in PPC, Paid Social or Display? 

House of Performance are a team of passionate marketeers growing ambitious brands through paid media. 

For a free mini audit, get in touch with the team at https://houseofperformance.co.uk/wholemarketer 

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Episode #129. Understanding grief is the topic of this episode, an area of personal understanding to support ourselves but also others in our care that may be experiencing grief. 

*Trigger warning: This episode contains discussion around bereavement and loss of a child. 

A complex and personal process, grief is the intense feeling of loss of someone or something which can manifest physically, mentally and emotionally.   

Abby’s guest is Lucy Hudson, Managing Director of McCann Birmingham which is part of McCann Central, the UK’s largest marketing communications integrated agency. Lucy is a WACL Talent Award Winner, mentor and founding member of The Margot Collective, McCann World group’s first female-led consulting collective.  

After losing her daughter Poppy to a brain tumour, Lucy is dedicated to talking and writing about the effects of grief, particularly in the workplace. 

In this episode, Lucy shares her definition of grief and how it becomes a part of you, the impact bereavement has in the workplace, companies making admin and return to work easier, ‘pre-grief’ and understanding all the elements of loss (finance, identity, career, your own health). Plus practical advice for employers to support colleagues.  

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest:  Lucy Hudson | LinkedIn

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Episode #120. This episode is a leadership topic on Impact and the methodology of an impactful leader. 

Creating impact is an important skill for marketers as so much of our role is about creating a positive effect and influence i.e. impact, both internally with stakeholders and externally with our markets, customers and consumers.  

Abby is joined by Scott Morrison, Founder, Speaker, Author and NED. Scott is an experienced client-side and agency-side marketer at businesses including Diesel, Levi’s, Activision, W&K and Saatchi & Saatchi. As founder of The Boom, Scott works with ambitious leaders who want to create impact with pace with his Unblock, Unlock and Unleash approach to create movement and “business unusual”. 

In this episode, Scott shares his definition of impactful leadership, positive disruption, boom and bust mindset, leadership fundamentals and barriers that prevent impactful leadership. Plus his career highs and lows (including an experience with Nelson Mandela) and advice for marketers of tomorrow. 

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: Scott Morrison FRSA | LinkedIn 

This episode is sponsored by Stickybeak 

It’s time to put the consumer back at the heart of every decision, and thanks to Stickybeak, consumer feedback is at your fingertips. The self-service, affordable, consumer testing platform delivers actionable insights in hours, not weeks! So to find out what your consumers think before you go to market   

Visit Stickybeak.co/wholemarketer and use code WHOLEMARKETER for $100 USD off your first test, so you can see how Stickybeak are changing the way marketers work.  

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

Episode #119. Gaining buy-in is the soft skill, leadership and personal understanding topic of today’s podcast. 

Gaining buy-in is a critical skill for marketers, particularly as marketing moves from a support function to one leading the long-term commercial agenda – gaining buy-in and alignment on our strategy and vision is imperative to gain support, investment and resource from the Board to bring these plans to life. 

Joining Abby to discuss how marketers approach gaining buy-in is Rachael Wheatley, MD of Watertight Business Thinking. As a strategist, planner, trainer, mentor and coach with 35 years in the marketing profession, Rachael is passionate about marketing-centred business transformation. 

In this episode, Rachael shares her definition of buy-in (both for the marketing function and for individuals), the 2 key challenges marketers need to overcome and finding allies. Plus Rachael’s career highs and lows and advice for marketers of tomorrow. 

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: Rachael Wheatley | LinkedIn

This episode is sponsored by Stickybeak 

It’s time to put the consumer back at the heart of every decision, and thanks to Stickybeak, consumer feedback is at your fingertips. The self-service, affordable, consumer testing platform delivers actionable insights in hours, not weeks! So to find out what your consumers think before you go to market   

Visit Stickybeak.co/wholemarketer and use code WHOLEMARKETER for $100 USD off your first test, so you can see how Stickybeak are changing the way marketers work.  

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Episode #118. Today’s episode is on challenger brands and the skills, behaviours and mindset marketers of challenger brands need to succeed. 

Challenger brands – whether created by a corporate or a start-up – aims to disrupt an existing category by satisfying a consumer need that’s not currently being met. Commonly challenger brands seen as the ‘underdog’ have greater constraints like budgets and resources meaning marketers need to be harness their strengths, creativity, agility and risk adversity to thrive. 

Abby’s guest expert to discuss is Lucky Saint’s Marketing and eCommerce Director, Kerttu Inkeroinen, awarded Marketing Week’s Top 100 Most Effective Marketers 2023 and recently won Brand of the Year at the Marketing Society awards. 

In this episode Kerttu shares the differences in culture and marketing skills between established vs challenger brands, insight into where her brand focuses and how they play to their strengths. Plus Kerttu’s career highs and lows and advice for marketers of tomorrow. 

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: Kerttu Inkeroinen | LinkedIn

This episode is sponsored by Stickybeak 

It’s time to put the consumer back at the heart of every decision, and thanks to Stickybeak, consumer feedback is at your fingertips. The self-service, affordable, consumer testing platform delivers actionable insights in hours, not weeks! So to find out what your consumers think before you go to market   

Visit Stickybeak.co/wholemarketer and use code WHOLEMARKETER for $100 USD off your first test, so you can see how Stickybeak are changing the way marketers work.  

Episode #117. Inclusive leadership is the topic of this episode, featuring returning guest David McQueen who has recently released his book Brave Leadership: Better Decisions for Inclusive Leadership.  

David is a respected international speaker, executive coach, board facilitator and podcaster, passionate about helping others to explore how best leadership can work for them and their organisations. 

In this episode, David discusses important issues for inclusive leadership, awareness of who is impacted and influenced by your decisions, systemic leadership, cultural shifts and his advice for marketers. 

Plus the principle of his book, written through the lens of a coach giving the reader the tools and models in order to make leadership choices. 

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: david mcqueen | LinkedIn 

This episode is sponsored by Stickybeak 

It’s time to put the consumer back at the heart of every decision, and thanks to Stickybeak, consumer feedback is at your fingertips. The self-service, affordable, consumer testing platform delivers actionable insights in hours, not weeks! So to find out what your consumers think before you go to market  

Visit Stickybeak.co/wholemarketer and use code WHOLEMARKETER for $100 USD off your first test, so you can see how Stickybeak are changing the way marketers work. 

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Episode #116. Season 7 returns with a new topic – responsiveness AKA acting with pace.

A key skill for marketers in our ever-changing industry, being able to act quickly and positively enables brands and businesses to capitalise on trends, relevancy and react to customer needs. 

Abby’s guest expert is Anna Henwood, who has previously led global marketing as CMO of Les Mills International and now as CEO of Stickybeak, is passionate about giving marketers a platform for affordable, real-time feedback on their marketing activity so they can act with pace. 

In this episode, Anna shares her definition of responsiveness, getting information quickly to make decisions, benefits of a responsive culture, growth mindset, and curiosity and safety to speak up. 

Plus, Anna shares her experience of responding to lockdown whilst at Les Mills, her career highs and lows and her advice for marketers. 

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: Anna Henwood | LinkedIn

Stickybeak: Overview | LinkedIn

Stickybeak (@stickybeak__) • Instagram photos and videos

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Episode #115. Marketing Effectiveness is the technical skill in this episode, exploring the importance and ability to demonstrate the impact of your marketing activity to the business. 

Joining Abby – to discuss one of her favourite topics – is Dr Grace Kite, award-winning founder of data analytic consultants, Magic Numbers. Dr Grace is a speaker, Marketing Week columnist and business economist who supports and coaches marketers on what works in marketing, to help their businesses grow. 

In this episode, Dr Grace shares her definition of marketing effectiveness, misunderstanding metrics and digital dashboards, categories and targeting, and research findings on what makes a great effectiveness programme. She also shares her career highs and lows and advice for marketers. 

Plus, Abby and Dr Grace discuss training on marketing effectiveness and the merits of group training so that marketing teams are all speaking the same language. For further information on Whole Marketer training programmes, visit Whole Marketer Training Courses Programmes - The Whole Marketer  

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: Dr Grace Kite | LinkedIn

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Episode #114. The personal understanding topic discussed in this episode is work/life balance, which can significantly impact our wellbeing and our sense of fulfilment in our career and lives as a whole. 

A good work/life balance means having the clarity on all the things that are important in your life, then actively making the time for them, especially for the things that energise you – or fill up your cup - both inside and outside of work.  

Joining Abby to discuss how you can work towards a work/life balance is Katie Martin, Head of Marketing Excellence at Innocent drinks, who has a passion for what makes people tick and is a mentor, certified with Insights Discovery and a mental health first aider. 

In this episode, Katie shares how she visualises the work-life balance, harmony when things are out of your control, self-compassion, open communication in the workplace and being willing to ask for help. 

Plus the work/life culture at Innocent and career highs and lows. 

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: Katie (White) Martin | LinkedIn

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Episode #113. The focus of this episode is self-identity, an area of personal understanding that can help you lead a more fulfilling life when you have greater awareness of who you are and your place in the world. 

In the workplace, gaining clarity on your self identity can be a journey of discovery as you understand your personality, leadership style, how you show up and also develop a sense of belonging within a team or organisation. 

Joining Abby to discuss self-identity is Bronwen Foster-Butler, who is passionate about personal development and is Chief Marketing Officer for British B-CORP outdoor surf brand Finisterre - having previously worked at Burberry, Lulu Lemon and PANGAIA. 

In this episode, Bronwen shares what is a sense of self, why it’s important in the workplace for you and your teams, and fixed and flexible values. Plus, as well as career highs and lows, Bronwen shares her past experiences and the effect her return from maternity leave and leadership style had on her journey of self-identity. 

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: Bronwen Foster-Butler | LinkedIn

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Episode #112. Brand Partnerships is the technical skill discussed in this episode – specifically the power of brand partnerships to drive societal change. 

Joining Abby to discuss this topic is Beth Reeve, Senior Group Brand Manager Northern Europe for Colgate, who leads the hugely impactful brand partnership between Colgate and Change Please (a social enterprise coffee brand helping people living with homelessness.)  

Both brands share an authentic purpose to create a healthier future for people, which has led this campaign to not only deservedly win a Cannes Lions Bronze award, but more importantly, the campaign tangibly affects the lives of people every day.  

In this episode, Beth shares how the partnership was created, the steps involved to craft the marketing campaign, the ways the brand and its resources could help others, and her 3 key tips for using your brand to help address societal issues. 

Plus Beth’s career highs and lows and her insightful advice for marketers of tomorrow. 

Watch the campaign video here Driving For Change (colgate.com) 

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: Beth Reeve | LinkedIn

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

Episode #111. Our first episode of 2024 is Strengths – a key area of personal understanding, which we can use to increase your fulfilment and energise you as a marketer.  

When we know our strengths, we can be intentional in taking ownership of our strengths, to ensure we are using our strengths (that we also enjoy) inside and outside of work, to continue to build our confidence, motivate and energise us, which will lead to greater fulfilment. 

Joining Abby to discuss strengths is Sean Hall, CEO Energx and a leadership researcher, TedX speaker and Global Marketing Academy lecturer. Sean partners with brands such as Meta, Unilever, Diageo, Google, Wall Street Journal and more, to help leaders to enhance the wellbeing of their employees, “leaving them more well than when they found them”. 

In this episode, Sean discusses strengths, curiosity for your wellbeing, comparing yourself to others, assessing your strengths and why it’s so important for you and others around you to have this self-awareness.  

Plus Sean shares his experience of burnout and his advice for marketers of tomorrow. 

You can take the assessment mentioned in this episode here http://thewholemarketer.pro.viasurvey.org

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: Sean Hall | LinkedIn

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Episode #128. The Burnout Miniseries ep5 – The last episode in our mini-series on burnout shares the story of an agency marketer who, following her experience of extreme burnout, uses the power of breathwork, meditation and wellbeing to help and prevent burnout in others. 

Abby’s guest is Briony Gunson, mindset coach, wellbeing trainer, meditation teacher and breathworker. Passionate about supporting people in managing stress, anxiety and burnout, some of Briony’s corporate clients include NHS, EY, Santander, Lloyds bank, We Work and Freemasons. 

In this episode, Briony shares her definition and experience of burnout, listening to your mind and body system, processing trauma, safe spaces, slowing down feeling uncomfortable and power of breathing and techniques. 

Plus her advice for marketers of tomorrow. 

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest:  Briony Gunson | LinkedIn

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Episode #110. This episode explores a technical area of latest thinking for marketers - 3 Dimensional marketing. 

3D marketing is a fast moving, integrated communication approach that encompasses agile, test and learn ways of working in order to maximise a big idea or marketing assets. The 3 dimensional aspect comes from all marketing comms channels working cohesively to deepen and enrichen a brand story – and continue to build momentum afterwards – rather than working in silos. 

To discuss, Abby is joined by Ben Carter, Global Chief Customer and Marketing Officer of CarWow, whose previous role included BetFair, Not On The High Street and Just Eat. Ben also has Chair and Non-exec NFP roles with the Lily Foundation and Women in Football. 

In this episode, Ben explains his definition of 3D marketing, when it doesn’t and doesn’t work, the role of agency partners is 3D integrated campaigns and his advice to get started. Plus Ben’s career journey from journalist to marketer and advice for marketers. 

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: Ben Carter | LinkedIn

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Episode #109. Business-to-Business marketing and the B2B customer journey is the technical skill explored in this episode.  

B2B customer journeys can often been perceived as a Sales funnel. However, this approach is evolving as marketers begin to lead the commercial agenda and understand that today’s journey is series of buyer conversations that are not predictable and require a longer-term relationship. 

A leading voice in this area and Abby’s guest expert is Antonia Wade, Global Chief Marketing Officer at PwC. Antonia is one of Marketing Week’s top100 marketers and author of ‘Transforming the B2B Buyer Journey: Maximize brand value, improve conversion rates and build loyalty’. 

In this episode, Antonia shares what today’s B2B journey is (and what it isn’t) and how the B2B buying journey has changed, which she has outlined in her book. She discusses the different phases, measuring success and clues you can look for that a buyer is moving from one stage to another. Plus, what inspired Antonia to write her book and career highs and lows

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: Antonia Wade | LinkedIn

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Episode #108. Marketing Effectiveness is the focus of this episode and a key technical skill for marketers to define, set, track and review KPIs in order to measure our performance vs our targets but also demonstrate how marketing has contributed to the wider business growth. 

As marketing is increasingly leading the commercial agenda, it’s key that we are able to demonstrate the effectiveness of our marketing investment at a strategic, tactical and campaign level and speak the language of finance and the Board, in order to bring key stakeholders with us on our marketing journey.  

Abby’s guest to discuss Marketing Effectiveness is Rachel Moss, Head of Marketing Strategy & Media at Camelot, who has played a significant role over the past decade to grow the National Lottery to its best ever brand health. 

In this episode, Rachel shares her definition of what makes marketing successful in an organisation, understanding metrics and choosing KPIs – and why you shouldn’t choose a KPI you don’t know how to shift – and the importance of agency partners and inspirational briefing to get better outputs. Plus career highs and lows and advice for marketers 

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest:  Rachel Moss | LinkedIn

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Episode #107. This episode discusses a technical skill on strategic insight, which is fundamental in building a long-term strategy that drives the commercial agenda. 

Strategic insights form the basis of our strategic thinking – as marketers building the brands and businesses of tomorrow, we want to develop a long-term strategy that has the customer wants and needs at its heart. To do this we need access to data and actionable insight that can fuel our choices on markets, consumer needs, macro and micro trends, opportunities and threats, influences and how well we are placed to deliver against those. 

To discuss Strategic Insight, Abby is joined by Strategic Insight Director, Febronia Ruocco, a passionate Insights consultant, mentor and Exec Coach who has worked with brands such as Twinings, GSK, Heineken and more. 

In this episode Febronia discusses the role of strategic insight, how to get started, objectivity and biases, and working with strategic insight partners. Plus her career highs and lows and advice for marketers of tomorrow. 

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: Febronia Ruocco | LinkedIn

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Episode #106. The technical skill explored in this episode is Strategic Thinking -a fundamental skill for marketers to gain clarity on long-term choices and strategic direction in order to unlock the future growth of brands and businesses. 

Joining Abby to explore this topic is Zoe Scaman, founder of strategy studio Bodacious, whose career spans across client-side, agency-side and consultancy for brands and businesses such as Nike, Netflix, EA Games, Unilever, Oatly and Mediacom.  

In this episode, Zoe defines strategic thinking and some critical questions she asks during the strategic process (but why it’s not a concrete framework). Zoe also shares her views on the marketing industry, why she champions optimism and generalists vs specialists. Plus career highs and lows and advice for marketers. 

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: Zoe Scaman | LinkedIn

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Episode #105. The technical topic in this episode is Decision Science and the role it plays in today’s consumer buying behaviour.

Decision Science combines the learnings from neuromarketing, behavioural economics and cognitive, social & evolutionary psychology. It helps us to understand how our brains make our decisions and how marketers can practically apply this to grow the brands and businesses of tomorrow.

Abby is joined by her guest expert, Phil Barden, MD of DECODE marketing ltd and author of 'Decoded. The Science Behind Why We Buy'. Phil started his career client-side for global brands such as Unilever, Diageo and T-Mobile before setting up the UK arm of Decode to leverage decision science to increase marketing effectiveness and brand growth.

In this episode he explains what we now understand about the process for making decisions, busts myths about subconscious purchase behaviour and how to get started if you’re a marketer new to decision science. Plus career highs and lows and advice for marketers.

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: Phil Barden | LinkedIn

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Episode #104. Season 6 returns with a leadership topic to support marketers to identify and develop their authentic leadership style.  

Abby’s guest in this episode is Gareth Helm, award-winning marketer and author of the Marketing Leader’s Code: unlock your potential - learn the secrets of successful marketing leadership. His previous roles include Unilever, Innocent Drinks, Bear snacks, Tails.com, Zoopla, as well as Global Chief Marketing Officer for HomeServe. Today Gareth is a NED and Board Advisor for brands such as for Purple Bricks and Higgidy. 

In this episode Gareth shares the principles and inspiration behind his new book, the 4 types of marketing leaders, the value of assessment and capability and why you should spend time building relationships. Plus Gareth shares his career highs and lows. 

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: Gareth Helm | LinkedIn

The Marketing Leader's Code: Unlock your potential - Learn the secrets of successful marketing leadership: Amazon.co.uk: Helm, Gareth, Helm, Sophie: 9781908770318: Books

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Episode #103. This topic is both a leadership skill and area of personal understanding – it’s high stakes, high performance leadership. 

High performing teams go hand-in-hand with high performing leaders, so in order to get the best out of others, you should start with your own holistic skills – particularly personal understanding – to understand your own drivers, beliefs and definition of success, to increase your effectiveness and fulfilment. 

Discussing this with Abby is Sally Henderson, a high stakes leadership mentor. With over 23 years of experience, Sally works with senior C-suite executives from brands like Nestlé, NatWest, and Coca Cola and her structured leadership programme “The Real Method” makes the best better so individuals can achieve meaningful leadership impact and legacy. 

In this episode, Sally shares her definition of high performance, what gets in the way of being a great high-performance leader and understanding your personal and professional identity and boundaries. Plus her career highs and lows. 

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: Sally Henderson | LinkedIn

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Episode #102. ‘Brave leadership’ is the topic discussed in this episode, exploring the practicalities and challenges of developing a leadership style to become the authentic leader that you want/need to be. 

Joining Abby in this episode is Abby’s friend and mentor, David McQueen; Executive coach, international speaker, founder and multiple non-exec advisory roles, some of his clients include Facebook, Lloyds, Sky, HSBC, BMW and Barnados. As host of the ‘Brave Leadership’ podcast, David is passionate about developing leaders to embrace responsibility and make brave decisions. 

In this episode, David shares his definition of leadership, how to navigate key leadership challenges like conflict, his ‘BRAVE’ model for great leadership and how to realistically get started. Plus career highs and lows and advice for marketers. 

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: david mcqueen | LinkedIn

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Host Takeover Special - Episode #101. Continuing our milestone celebrations of recording 100 episodes, this special episode turns the tables and features a guest HOST to ask Abby the questions. 

Joining Abby in this episode is Jon Evans, fellow marketing podcaster and host of the popular ‘Uncensored CMO’ podcast. As well as a columnist and speaker, Jon is Chief Customer Officer at System 1, the world leading advertising effectiveness agency. 

In this episode, Jon asks Abby to reflect on the past 100 episodes, the inspiration behind the Whole Marketer and what the future holds for the next 100. Plus Abby’s career highs and lows and her one piece of advice for marketers to grow the brands and businesses of tomorrow. 

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

Abigail (Abby) Dixon FCIM/ICF | LinkedIn

 Jon Evans | LinkedIn

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Episode #127. The Burnout Miniseries ep4 – We’re continuing our focus on burnout and how together, we can raise awareness to prevent it and support each other in our challenging yet rewarding marketing profession. 

Abby’s guest is Senior Reporter for Marketing Week, Molly Innes. Molly has been researching burnout for the past two years having written many articles about it and is passionate about marketers’ careers, ways of working and recruitment. 

In this episode, Molly shares how she began highlighting burnout, factors that her research identified can led to burnout, being ‘addicted’ to high performance and recognition, stories of unhealthy culture and burnout effecting women. 

Plus her advice for marketers of tomorrow. 

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest:  Molly Innes | LinkedIn

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

SPECIAL LIVE Episode #100. This episode is also available as a video recording, please visit https://thewholemarketer.com/free-resources/

We’re celebrating our milestone 100th episode with a very special podcast that was recorded in front of a live audience at The Whole Marketer Live Event. 

Joining Abby on stage is legendary marketer and returning guest Daryl Fielding, who has worked on some of the biggest brands and campaigns in client-side and agency roles; now an author and speaker with Board and Trustee roles, including Chair of Marketing Academy Foundation.  

In this episode, Daryl shared her thinking behind Dove's iconic 'Real Beauty' campaign, the skills she believes marketers today need to possess and her lessons learned throughout her marketing career. 

We hope you enjoy this episode. Thank you to everyone who has listened, liked and shared over the past 100 episodes. Our aim when creating them is always with you in mind... to support and empower marketers to develop holistically for a successful and fulfilling marketing career and life as a whole. 

For more resources and information on Abby’s keynote speaking, training and coaching programmes, visit www.thewholemarketer.com  

Episode #99. ‘Winning hearts and minds’ is the holistic topic discussed in this episode, focusing on internal comms and the skills needed to obtain buy-in from colleagues and senior stakeholders. 

In order to be the voice of the consumer, driving insight-led innovation across the business, we need to gain support and alignment with cross-functional teams and stakeholders by winning their hearts and minds (minds = the rational reason to do something, hearts = the inspiration to believe in and want to do something). 

Joining Abby is marketing expert Ruth Saunders, author of "Marketing in the Boardroom - Winning the Hearts and Minds of the Board". Having worked across a multitude of B2C and B2B industries including Mars, P&G, Saatchi & Saatchi and McKinsey, Ruth helps clients develop and implement innovative marketing strategies that deliver tangible business growth AND get Board buy-in.  

In this episode Ruth outlines her advice for involving colleagues in change and problem-solving, the importance of understanding business context and timing, and her tried-and-tested 3 meeting approach to gaining alignment. Plus, Ruth shares her career highs and lows.

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: Ruth Saunders | LinkedIn

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Episode #98. An area of personal understanding that also influences your soft and leadership skills, this episode’s focus is Confidence. 

Have you ever been told to be more confident or wanted to develop your confidence but not sure exactly how? We explore what are the components of developing confidence and the skills you can develop to trust, accept and respect yourself. 

Abby’s guest is senior marketer and certified leadership & career coach Jennifer Spurr, who’s 20 year experience includes working with household brands Cadburys, Philadelphia, Heinz, Radox and Brylcream. She takes a holistic, evidence-based approach to coaching, focusing on the whole person to unlock their full potential and power. 

In this episode Jennifer explains her 3 components of confidence: curiosity, self-compassion and courage, and how to get started building these skillsets. Plus, her career highs and lows, and her advice for marketers of tomorrow. 

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: Jennifer Spurr | LinkedIn

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Episode #97. ‘Heart-led career choices’ is the personal understanding topic covered in this episode. 

Abby believes that having technical, soft and leadership skills is only part of what makes a holistic marketer… to be successful and fulfilled in our career and life as a whole, we need to develop our personal understanding in order to make informed choices aligned to our passion, values and purpose, so that our career and life is happening for us, not to us. 

Joining Abby on this episode is Rania Robinson to discuss the heart-led choices she has made in her career and where her passion for these choices comes from. 

Rania is CEO and partner of Quiet Storm, a purpose-led, employee-owned London creative agency. She is also a passionate D&I advocate as President of WACL (Women in Advertising and Communications) and Director at Create Not Hate. A leading voice in the marketing industry, Rania has recently been awarded IPAs iList most influential role models, Campaign’s Top 3 Trailblazers 2021 and featured in their 40 over 40 list 2022.  

In this episode, Rania shares her story, from early childhood experience to first jobs and career highs and lows, that have all led her to pursue passions and make choices for a fulfilling career and life as a whole. Plus, Rania shares her advice for marketers of tomorrow. 

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: Rania (Haggag) Robinson | LinkedIn

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

Episode #96. ‘Dealing with difficult conversations’ is the personal understanding topic covered in this episode. 

As marketers, communication and collaboration is absolutely fundamental but from time to time we may find ourselves in difficult situations and conversations as we champion the voice of the consumer within the business, deal with cross-functional teams and suppliers, or manage stakeholders internally and externally. 

Having these conflicting or uncomfortable conversations (e.g. providing feedback, performance reviews, managing conflict etc) can be stressful, so this episode covers how to approach and feel empowered going into them. 

Abby's guest is Ann-Marie Barlow, an Organisational Change coach and consultant, working with leaders, HR and business owners to improve organisational health and effectiveness, often prompted by periods of change or uncertainty. 

In this episode Ann-Marie shares her thoughts on where conflict may come from, setting boundaries, being authentic and awareness of your ‘shadow side’. 

Plus two-way conversations as a partnership and her advice for marketers. 

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: Ann-Marie Barlow | LinkedIn

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Episode #95.  This episode discusses Marketing Leadership with returning guest Pete Markey, CMO Boots. 

Since Pete last spoke to Abby in Season 1 almost two years ago, he has gone on to join the UK’s leading health, beauty and wellness retailer as Chief Marketing Officer of Boots in UK and ROI. Whilst also being a leading voice in the marketing community as Advertising Association’s Front Foot Network Chair, ISBA Vice President, Marketing Week Top 100, Campaign Power 100, and Fellow of the Marketing Society, Marketing Academy & CIM. 

In this episode, Pete shares his approach to leadership, his journey since joining Boots and the insight behind their renewed strategy.  

Plus, his personal reflections of growth since starting this role, giving others learning opportunities and why networking is so important. 

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: Pete Markey | LinkedIn

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Episode #94. ‘Brands’ is the technical skill in this episode and features advice from one of the marketing profession’s finest brand builders, on how to create an enduring brand in today’s competitive landscape. 

Abby’s guest is legendary marketer and lovely human Daryl Fielding, best known as the architect behind Dove’s 'Real Beauty' campaign, but also other iconic campaigns for brands such as Vodafone, Cadbury and Vauxhall. 

Daryl’s career includes agency and client-side roles as well as more recent Board and Trustee roles plus as the CEO of The Marketing Academy Foundation, she supports young people from tough socio-economic backgrounds the opportunity to start a career in marketing. Also a speaker and author, Daryl’s book – The Brand Book – combines both brand strategy and brand execution to marketers in a practical and accessible way. 

In this episode, Daryl shares the role that brands play in today’s businesses, the importance of standing out, creating an enduring brand and why spending time on brand strategy is a help not a hindrance. 

Plus Daryl’s career highs and lows. 

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: Daryl Fielding | LinkedIn

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Episode #93. This episode discusses a technical skill and an area of latest thinking – neuromarketing. 

Neuromarketing is the scientific study of the brain and nervous system (neuroscience) applied to all aspects of marketing in order to better understand human behaviour e.g. buying habits, motivations, emotions, purchasing decisions, product innovation etc. 

Abby’s guest expert is Katie Hart who has studied psychology for over 30 years and recently completed her Masters in Applied Neuroscience. Katie is passionate about making sure the benefits of neuromarketing are accessible to all, working with entrepreneurs, SMEs and charities, as well as leading corporations such as Lloyds and Unilever. 

In this episode Katie shares the latest approaches within neuromarketing and their pros and cons, as well as practical advice on how to get started bringing neuromarketing into your organisation. 

Plus Katie’s career highs and lows. 

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: Katie Hart MSc | LinkedIn

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Episode #92. The holistic topic discussed in this episode is finding balance in work and life aka ‘Slow the Fu%k down’. 

This episode is a reminder that whilst marketing is a fast-paced, challenging yet change-making and rewarding profession, it is only one part of our lives as a whole and we need to be able to recognise signs of burn out and re-evaluate priorities if the overwhelm from our marketing role is becoming too much. 

Abby's guest sharing her story is Emma Harris, founder and chief of brand consultancy agency Glow London. Emma previously spent 10 years leading growth at Eurostar and is a trustee for Marketing Academy Foundation as well as passionate about mentoring. 

A health crisis in 2022 led Emma to spread the message to those in our profession to slow down and make choices to look after yourself. 

Emma shares her terrifying health scare plus her view on our industry’s risk of burnout, managing thoughts from reality and the power of manifesting. 

Plus her advice for marketers and career highs and lows. 

Please note this episode contains explicit language.

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: Emma Harris | LinkedIn

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Episode #91. The personal understanding topic in this episode is career choices and finding fulfilment in your role. 

Part of the Whole Marketer philosophy is developing your personal understanding – your values, your why, strengths, self-awareness, overcoming limiting beliefs – so that you can create a marketing career and life as a whole that is personal and fulfilling to you. 

By gaining clarity on these areas, you can make purposeful and intentional choices on the projects you do, the role you’re in and the organisations that you work for, so that your career is happening for you, not to you. 

Joining Abby is award-winning board-level leader, Annabel Venner, consultant and Non-Exec Director who shares her experience and career choices working for brands such as Coca-Cola and Hiscox. Plus her advice for marketers and career highs and lows. 

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: Annabel Venner | LinkedIn

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Episode #126. The Burnout Miniseries ep3 – The third episode in our burnout series, raising awareness to the physical, mental and emotional exhaustion that prolonged stress in our profession that cause – and what we can do about it. 

This episode highlights burnout from a leadership perspective and the pressure to become other people’s version of a leader, not your authentic self.

Sharing their first-hand experience is Abby’s guest, Rowan Morrison.  An experienced agency-side leader, Rowan is co-founder and co-MD of Rationale, a strategic marketing communications agency. Alongside her role she coaches women in innovation-led businesses. 

In this episode, Rowan shares her definition of burnout, her story of burnout accumulating over a year, target-driven stress, the effect of stress on her health, conflict in leadership expectations, boundaries and her processes to empower those in her agency to prevent burnout. 

Plus her advice for marketers of tomorrow. 

Host:  Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest:  Rowan Morrison | LinkedIn

This episode is sponsored by Tracksuit 

This episode is brought to you by Tracksuit, the beautiful, affordable, and always-on-brand tracking dashboard that helps marketers answer - is what we're doing working? 

Making brand tracking accessible and easy to understand, Tracksuit data gives you full visibility on your brand health metrics. 

Visit  www.gotracksuit.com to start your always-on brand tracking journey. 

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Episode #90. ‘No Bullsh*t Leadership’ is topic of this episode, based on the #1 book by Abby’s guest, Chris Hirst. Winner of Business Book of the Year Award 2020 and Financial Times Business Book of the Month, Chris’ approach is based on over a decade of experience as former CEO of agencies Havas Creative and Grey London.  

Chris has written this book to de-mystify leadership so that it is not just for the chosen C-suite elite… He believes anyone can - and should - learn leadership skills, whether they lead 4 people or 40,000. 

In this episode, Chris shares how he defines leadership, the power of culture and the impact of the leader in individual teams. Plus career highs and lows. 

Please note this episode contains explicit language. 

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: Chris Hirst | LinkedIn

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

Episode #89. Entrepreneurial leadership is the topic explored in this episode – how leaders in medium-sized or corporate businesses can harness the mindset, agility and skills of an entrepreneur, in order to scale growth. 

Joining Abby to discuss the qualities of an entrepreneurial leader is Claire Koryczan, Founder of Imagine Beyond, which supports leaders to strengthen their entrepreneurial leadership and personal understanding. 

In this episode, Claire shares her 12 qualities of an entrepreneurial leader, the power of curiosity and how you can use an entrepreneurial leadership style to energise and empower the development of your people.   

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: Claire Koryczan | LinkedIn

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

Episode #88. Series 5! We’re kicking off this new season with a technical skill – brand transformation - but when approached with a Whole Marketer mindset, a true brand transformation requires holistic skills, as we know creating a plan on paper is one thing and successfully leading and delivering it is quite another. 

Brand transformation is when a brand goes through significant change in order to regain, strengthen or accelerate its growth. It requires vision, bravery, conviction and buy-in from across the whole organisation - from strategy to operations, culture and tactics. 

Abby is joined by guest expert Andrew Geoghegan who is 1 year into his position as Chief Marketing Transformation Officer at PZ Cussons. Previously Andrew was Global Consumer Planning Director at Diageo and has been recognised as one of Marketing Week’s leading FMCG marketers in their annual Top100 list.   

Andrew shares his journey so far to turnaround the brands in his guardianship, his approach to transformations and on a personal level what he has learned about himself in this new chapter. 

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: Andrew Geoghegan | LinkedIn

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

Episode #87. Menopause is the focus of this episode – it’s an area of personal understanding, not just for our own understanding but it’s also important to gain greater understanding and empathy for our colleagues and those in our care. 

Menopause is a natural part of a women’s life when she stops having her period, commonly from the ages of 45 although it can be earlier. Perimenopause is the stage prior to the menopause and both phases can impact a woman emotionally, psychologically and her physical health as her body adjusts to the changes in hormones and functions. 

Joining Abby is leading retail marketer Claire Farrant, Marketing Director at Lidl GB. Together with her team, Claire has helped to grow Lidl’s UK share by 3 points in her time at the retailer; she has been selected numerous times within Campaign’s Power 100 and loves to support, mentor and inspire others in the industry. 

In this episode, Claire openly and bravely shares her personal history of menopause from her mother and her own experience. She discusses the importance of supporting women’s mental health as well physical health, managing and taking control of symptoms in the workplace and being transparent with your team. 

Plus career highs and lows and advice for marketers.  Disclaimer: The host and guest featured in this episode are not medical professionals and it is not a substitute for professional medical advice from qualified healthcare practitioners.

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: Claire Farrant | LinkedIn

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Episode #86. This episode discusses the impact of ageism in marketing - both externally for our customers and consumers, but also internally in the workplace. 

Ageism is categorising or stereotyping people based on their age that has a negative outcome – either misrepresentation or not being represented at all. In a study*, 88% of over-55s said they feel unhappy about the way advertising treats them – not only is this a missed commercial opportunity but we have a responsibility to shift perceptions for a more respectful and inclusive society as a whole. 

Abby’s guest is Nicky Bullard, Group Chief Creative Officer for MullenLowe Group UK and a creative powerhouse for the advertising industry. Nicky was named as one of Ad Age’s Leading Women of Europe, had featured in the Financial Times HERoes List 3 times, was recently featured in Campaign’s Top 20 Creatives and was just named Campaign’s Agency Leader of The Year for Customer Engagement. 

In this episode, Nicky shares why she is so passionate about challenging the representation of over 50s, missed commercial opportunities and the impact of stock imagery and casting for stereotypes. Plus Nicky’s career highs and lows. 

*The Invisible Powerhouse report mentioned in this episode can be download here: https://www.mullenlowegroupuk.com/report/the-invisible-powerhouse-report 

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: Nicky Bullard | LinkedIn

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Episode #85. Workstyle is the topic in this episode – the revolution of flexible working and the freedom to choose when and where you work. Not only for yourself but how to empower those in your care to be autonomous and work to their full potential.  

To discuss this topic, Abby’s guests are recent Sunday Times Bestsellers Alex Hirst and Lizzie Penny. As well as co-authoring ‘Workstyle: A revolution for wellbeing, productivity and society’ they have put their principles into practice with their agency Hoxby – a purpose-led marketing organisation that attracts global talent and diverse thinking through their flexible workstyle approach. 

In this episode, Alex and Lizzie share their philosophy behind workstyle, the benefits to society and organisations, trust-based culture and how to get started on your workstyle. 

Plus advice for marketers of tomorrow. 

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guests: The Workstyle Revolution: Overview | LinkedIn

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

Episode #84. This topic is Inclusive Marketing and the impact that marketing to a diverse audience can have for your organisation and society as a whole. 

As marketers, we have the power to be change-makers; influencing what society thinks, feels and does, but we also have the responsibility that comes with it. Inclusive Marketing means developing empathy and being open to continuous learning and listening in order to build deep-rooted connections with all our consumers. 

Abby’s guest expert on this topic is Jerry Daykin, Head of Global Media at Beam Suntory. An experienced marketing leader for brands such as GSK, Diageo and Cadbury, Jerry is passionate about diversity and inclusivity and has published a new book Inclusive Marketing: Why representation matters to your customer and your brand. 

In this episode, Jerry shares why he believes inclusive marketing and diversity in your team is important, how more progressive advertising representing gender, race, LGBT and class can drive better performance, and his 4 phase framework featured in his book. Plus career highs and lows, and advice for marketers of tomorrow. 

Host: Abigail Dixon Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: Jerry Daykin Jerry Daykin | LinkedIn

Inclusive Marketing: Why Representation Matters to Your Customers and Your Brand: Amazon.co.uk: Daykin, Jerry: 9781398607316: Books

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

Episode #83. ‘Purpose for organisations’ is the holistic skill for marketers explored in this episode.

Purpose is the reason for a brand or organisation to exist beyond making money – evoking an emotional response from your consumers, benefitting all of your stakeholders and providing a higher reason or cause to contribute to society as a whole.

Abby’s guest is strategic marketing consultant, author and founder of The Agency of the Future, Paul Skinner. Through his consultancy work and other social ventures such as co-founding Marketing Kind, Paul champions purpose and using marketing as a force for good.

In this episode, Paul discusses purpose for enterprises, which is the focus of his new book – The Purpose Upgrade: Change your business to save the world, change the world to save your business.

Paul shares why purpose is so important to our human nature, the benefit of defining, reviewing and upgrading your purpose and the need for marketers to create meaningful purpose for all stakeholders of your organisation.

Plus Paul shares his advice for marketers. More information about Paul’s book can be found here The Purpose Upgrade by Paul Skinner

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

Episode #82. Today’s episode is a technical skill - Promotional Marketing.

Promotional marketing is a powerful tool aimed to influence a purchasing transaction, often at a point of purchase. Many of us associate it with traditional, short-term sales promotion techniques such as coupons, prize draws, on-pack promotions... but many brands today are applying it more creatively to create meaningful brand building events, experiences, user-generated content and long-term campaigns.

Joining Abby is her guest award-winning, promotional marketing expert Andrew Rae. Working with clients including Air BnB, Ferrero, Mondelez, Molson Coors and Ocado, Andrew’s previous roles include MD of the IPM before starting his own agency Another Way.

In this episode, Andrew shares how promotional marketing has evolved to create brand connections on a more personal level. He discusses why promotional marketing shouldn’t be the last part of an integrated campaign and examples of how it can build more long-term engagement.

Plus Andrew’s career highs and lows and advice for marketers approaching a recession.

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

Host: Abigail Dixon FCIM/ICF | LinkedIn

Guest: Andrew Rae | LinkedIn

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Episode #81. ‘Setbacks’ is the personal understanding topic featured in this episode. 

Setbacks are events and experiences that can occur at any point in our lives, that throw us off course at the time, and even though they happen to all of us, they can affect us in different ways; whether that’s our confidence, outlook, perspective, relationships or performance at work etc.  

Having the understanding and resilience to process, learn and grow from these setbacks is a great skill for marketers, in our challenging yet rewarding industry. 

Returning to the podcast is previous guest from episode 45, Sara Tate. Sara left her role as CEO of TBWA last year, to pursue a role as a consultant and leadership coach and also co-authored her book The Rebuilders: Going from setback and comeback in business and beyond. 

In this episode, Abby and Sara discuss some of the tools and frameworks covered in her book to deal with setbacks and practical advice on managing and accepting change. 

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

Host: Abigail Dixon FCIM/ICF | LinkedIn

Guest: Sara Tate | LinkedIn

The Rebuilders: Going from Setback to Comeback in Business and Beyond eBook : Tate, Sara, Vogt, Anna: Amazon.co.uk: Books

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Episode #125. The Burnout Miniseries ep2 – Continuing our focus on burnout, this episode discusses the experience of a high-achieving marketer who went through burnout and their reflections on preventing it again - for themselves and others in the future. 

Abby’s guest is Alan Trice, an experienced and passionate senior marketer, having held Head of and Director-level roles within retail, entertainment, sports, lifestyle and fashion organisations such as Puma, Diesel, Coach, IMG, Screwfix and Clarks. Alan currently holds a NED position at the prestigious Mount Kelly school and is a Marketing Society member.  

In this episode, Alan shares his analogy of burnout, his experience of how burnout manifested, the lead up over 18months, spotting the signs and how he looks after his wellbeing to prevent in the future. 

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest:  Alan Trice | LinkedIn

This episode is sponsored by Tracksuit 

This episode is brought to you by Tracksuit, the beautiful, affordable, and always-on-brand tracking dashboard that helps marketers answer - is what we're doing working? 

Making brand tracking accessible and easy to understand, Tracksuit data gives you full visibility on your brand health metrics. 

Visit gotracksuit.com to start your always-on brand tracking journey. 

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Episode #80. Marketing competencies is the topic featured in this episode; a topic we’ve covered previously but we believe it’s important to hear different perspectives from leading marketers across a broad range of sectors. 

Abby’s guest in this episode is Raj Kumar who brings his wealth of marketing experience from the financial services & tech industries. Raj’s previous roles include Experian, Nokia and Siemens and during his time in his most recent CMO role at Aviva, Raj’s leadership has been recognised through many awards, including Campaign’s Top 10 Marketers 2021 and Power 100 List 2021, and Marketing Week’s top 100 marketers 2021.  

In this episode, Raj discusses the role of marketers and how the skillset has changed (and in some ways lost its way) over the past 20 years. He shares his most important skillsets for marketers, tips for creating a culture of support and development for his teams as we all his career highs and lows. 

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

Host: Abigail Dixon FCIM/ICF | LinkedIn

Guest: Raj Kumar | LinkedIn

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Episode #79. ‘Life by design’ is this episode’s personal understanding topic for marketers and entrepreneurs. For Abby, life by design means actively making choices on how you live your life – your work, projects and past-times – so that your life is happening for you, not to you. 

Joining Abby is her guest Jodie Cook; entrepreneur, athlete and author, whose experience founding and selling her agency led her to write The Ten Year Career, a four-step process by which entrepreneurs can map their journey and plan their next move. 

In this episode, Jodie shares some great exercises to get you thinking about how to prioritise and filter what’s important, what gives and drains your energy and acknowledging our biases that can prevent our growth mindset. Plus, Jodie explains her four-step entrepreneurial process and her career highs and lows. 

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

Host: Abigail Dixon FCIM/ICF | LinkedIn

Guest: Jodie Cook | LinkedIn 

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info about training programmes, coaching, workshops and clarity for leaders, go to www.thewholemarketer.com 

Episode #78. This episode discusses Social Legacy for marketers and being intentional with our choices in order to live a purposeful life. 

Social legacy is the impact your presence has on others (and the world) around you, when you give back to society or champion a particular cause. As individuals, marketers and leaders of change, it is utilising what we have personally and/or in the organisation that we work, to benefit society and causes that we are passionate about, which also helps us to gain fulfilment personally and for those within the organisation.  

Abby’s remarkable guest to discuss social legacy is Emily Chang, CEO of McCann Worldgroup China. An accomplished marketer and leader, Emily’s previous roles include Apple, Procter & Gamble, InterContinental Hotels Group Greater China, as well as CMO of Starbucks China. Emily was recently awarded ‘Women to Watch Greater China’ by Campaign Asia and has published best-selling book The Spare Room, which is also the topic of her first TEDx talk.  

In this inspirational episode, Emily shares how you can determine your own social legacy, clarity on your cause, feeling comfortable with asking for help, and living your maximum life that leaves people and circumstances better than you’ve found them. 

Host: Abigail Dixon

Guest: Emily Chang. Visit www.social-legacy.com to learn more about the book, read weekly blogs, and buy the book (also on amazon/walmart) @thespareroom.emilychang on Instagram and Facebook

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Episode #77. The role of marketing capabilities is the focus of this episode, an important topic for marketing leaders and those in their care who need to be continually evolving and abreast of new trends and techniques in our fast-paced industry. 

In this episode, Abby and her guest Denise Dewar discuss why marketing capabilities are more than training and upskilling, and how to embed a marketing mindset throughout your whole organisation. 

As Global Lead for Marketing Capabilities at Novartis, Denise is responsible for developing strategies and people to become more customer centric. 

Denise has 20+ years’ experience in consumer and healthcare, and talks about the difference in marketing across the sectors and what the future of marketing means to her. Plus, the commonalities of successful marketing leaders and Denise’s career highs and lows. 

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com