The Whitespark Local Update

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https://whitespark.ca/local-platform/
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AI Search Manual, Chrome's Semantic Engine, Local Ranking Grids and MOAR | E1 The Whitespark Local Update

Episode 1

Tuesday, September 2, 2025 • Duration 19:24

Welcome to the very first episode of The Whitespark Local Update Podcast 🎉 Claire and Darren kick things off with this week’s hottest handpicked roundup of must-read and must-watch local SEO news.

In this episode, we cover:

📝 iPullRank’s AI Search Manual

📝 Aimee Jurenka's TL;DR

📝 Dan Petrovic’s deep dive into Chrome’s Semantic Engine

📝 Dan’s schema test with ChatGPT

📝 Chat Clicks in GBP Performance Metrics

📝 The new GBP Posts Dashboard

📝 Whitespark’s Local Ranking Grids

Stay tuned each week for quick, curated updates to keep you ahead in local SEO!

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AI Bros, Businessplaining, & Bringing Bing Back Big Time | E3 The Whitespark Local Update

Episode 3

Tuesday, September 16, 2025 • Duration 21:54

Claire and Darren bring you a hand-picked wrap-up of the biggest local SEO stories and fresh insights from last week. On this episode, we dig into:

📝 The Ultimate Guide to Optimizing Your Bing Places Listing (Miriam Ellis)

📝 Blasting a business in the Updates from Customers section

📝 Businessplaining your Google Business Profile Appeal Documents Won’t Work (Tim Capper)

📝 7 Surprising Truths I Learned from Marketing's Sharpest Minds - LocalU Advanced Nashville 2025

📝 Will The Anti-Monopoly Ruling Crack Open Google's Data?

📝Aleyda Solís Telling It Like It Is!

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SAB Verification, Bing Review Sites, & How to Keyword Stuff TikTok | E2 The Whitespark Local Update

Episode 2

Tuesday, September 9, 2025 • Duration 19:17

Claire and Darren dive right in with a curated roundup of last week’s top local SEO news and insights you won’t want to miss.

In this episode, we cover:

📝 Want to Rank in ChatGPT? Focus on These Review Sites (New Research)

📝 How to Boost Visibility in AI-Search Through Social – Uberall's Local Marketing Beat with Celeste Gonzalez

📝 Google Business Profiles Links Policies & Guidelines Updated

📝 Can’t find a link to Ikea’s website on a search for “Ikea”

📝 Does LLM Traffic Convert Better Than Organic? A New Data-Backed Study

📝 How to get your service area business verified on Google

📝 Making the Move from Search Optimization to Answer Optimization

📝 Local SEO for Good

GBP Verification Tips, a GPT to Delete Bad Reviews, Map Packs in AI | E4 The Whitespark Local Update

Episode 4

Tuesday, September 23, 2025 • Duration 17:44

Claire and Darren bring you a hand-picked wrap-up of the biggest local SEO stories and fresh insights from last week. On this episode, we dig into:

📝 Local packs in AI Overviews (Anthony Higman)

📝 No more map results in ChatGPT (Matt McGee)

📝 9 Google Business Profile Verification Tips That Will Save Your Sanity (Sterling Sky)

📝 ChatGPT Doesn't Stand a Chance in Local (Claudia Tomina)

📝 Will AI Overviews always be at the top of the SERP? (Tom Capper)

📝 Custom GPT can analyze a negative review and tell you which content policy it violates (Steve Toth)

📝 The 4 types of AI Marketers - AI Minimalists to AI Builders (Wil Reynolds)

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The End of GBP Q&A, AI Citation Mining Tool, AI Glossary | E5 The Whitespark Local Update

Episode 5

Tuesday, September 30, 2025 • Duration 22:04

Another week, another local SEO drop from Claire and Darren. This week we’re talking:

📝 AI mode and Gemini are being integrated into Chrome (Chris Long)

📝 Citation Mining Tool for AI SEO (Dan Petrovic)

📝 The Writing is on the Wall for Q&A (Local Search Forum)

📝 AI Comes to GBP: 'Ask Maps About This Place' (NearMedia)

📝 From SEO to AIO: Why Your Content Needs to Exist in AI Training Data (Stephen Burns)

📝 The AI Search Lab Glossary by Wix Studio (Crystal Carter)

📝 SearchPulse AI Reports (Reflectdigital)

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The Future of AI Search, Suspensions Surge & Google's Insights Tool | E6 The Whitespark Local Update

Episode 6

Tuesday, October 7, 2025 • Duration 19:18

This week on The Whitespark Local Update, Darren and Claire break down the latest in local search:

📝 The Future of AI Search (Britney Muller)

📝 Business Loses 800 Reviews for “Asking for Reviews at the Register” (Claudia Tomina)

📝 Report Business Conduct Form

📝 Places Insights in BigQuery is now Generally Available (Google)

📝 Suspensions Are on the Rise (Barry Schwartz)

📝 How Hospitality & Travel Brands Can Win in AI-Driven Search (Koozai)

📝 Template for Self-Auditing Your AI Local Search Visibility (Phil Rozek)

📝 Spin-off Pages: a Bazooka for Your Local SEO (Phil Rozek)

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We Asked SEO Experts for Their #1 Tip at BrightonSEO | E9 The Whitespark Local Update

Episode 9

Tuesday, October 28, 2025 • Duration 10:49

Оur first-ever in-person Local Update, recorded live at BrightonSEO 🎉 We asked four speakers to share one key takeaway from their talks, and here's what happened.

Here are the talks our guests shared their takeaways from:

🎤 Local SEO in the Age of AI Search: Don’t Get Left Behind (Michel van Luijtelaar)
🎤 How to Turn Your Locations' Presence into Performance (Sara Vordermeier)
🎤 Mindset for SEO: Future Career Progression (Greg Gifford)
🎤 Trust & Traffic: How Community Fuels Organic Growth (Erin Simmons)

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Review Extortion, AI Content Audit Assistant & a Pair of Shorts | E8 The Whitespark Local Update

Episode 8

Tuesday, October 21, 2025 • Duration 18:02

Another week, another Local Update. But before we dive into today’s show notes, a quick announcement: next week’s episode will be recorded in person at BrightonSEO!

Claire and Darren have a busy few weeks ahead. Here are the upcoming events they’ll be speaking at and answering your local search questions:

⭐ Claire Carlile

Women in Tech SEO – All Things Local SEO AMA
📅 October 29th | ⏰ 11 AM EST | 💬 WTS Slack
Sterling Sky Reddit AMA
🔗 r/localsearch — coming soon!

⭐ Darren Shaw

Sterling Sky Reddit AMA
📅 November 3rd | 🔗 r/localsearch
Emcee at LocalU Global 2026
🎤 January 28, 2026 | 🌐 All-day virtual event
💸 Tickets only $99 until the agenda drops
🔗 Get tickets here: https://localu.org/virtual-2026

Alright, now let’s get into this week’s episode. Here’s what we cover 👇

📝 Google Local Results Without Call Button - Web Guide Or Bug? (Search Engine Roundtable)

📝 Can Your Business Be on Google? A Guide to GBP Eligibility by Business Type (Miriam Ellis)

📝 How To: Build A Content Audit Assistant With ScreamingFrog and AI (Ian Lurie)

📝 New: Google Business Profile Report Negative Review Extortion Scams (Search Engine Roundtable)

Bing Bombs Bigtime, Local SEO is Thriving, Citation Consistency | E7 The Whitespark Local Update

Episode 7

Tuesday, October 14, 2025 • Duration 18:52

On this week’s episode of The Whitespark Local Update, Darren and Claire dive into what’s new, what’s weird, and what actually matters in local SEO.

Here’s what we cover:

📝 Why Local SEO is thriving in the AI-first search era (Rob Tindula on SEL)

📝 Ranking in Local SEO: The One Signal Google Trusts Most (Claudia Tomina)