The Wellness Business Show is your go-to space for building a wildly impactful and profitable wellness business - without burning out or selling out.
Hosted by wellness business mentor Kirsty Kianifard, each episode is packed with practical strategies, bold conversations, and behind-the-scenes insights to help you:
Attract dream clients consistently
Scale your income without sacrificing your values
Build systems that support real freedom
If you're a coach, healer, therapist or wellness pro ready to amplify your message, expand your impact, and create a business that works for your life (not the other way around), you're in the right place.
🎧 Subscribe for weekly episodes, exclusive podcast-only content, and tools you can implement right away to get real results.
✨ Connect with Kirsty at kirstykianifard.com or on Instagram @kirstykianifard.
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Are you finding your email open rates are not where you would like them to be? Do you pour your time into creating amazing email content that gives value only for it to be read by a small number of people?
Well you're not alone. Crafting an email that gets opened by your ideal client does not start with the content, it starts with the subject line. In a fast paced world where our attention is constantly demanded, hooking people in instantly is the goal.
So in today's episode I want to help you think about the art of email marketing to get people feeling that they must read your email.
Hear me talk about:
Why our focus is often in the wrong place when we think about our email list
Why the email subject line is more important than body of the email
What you need to consider before sending your email
The demands on people's attention
How you can disrupt that attention so they click open
4 main categories for must read subject lines
Are you ready to get curious and playful with your subject lines? I would love for you to drop into my DM's to hear how you have implemented these tips.
And if you're wanting accountability and to surround yourself with other wellness entrepreneurs why not join me over in the Wellness Collective. To join me and other wellness entrepreneurs in the Collective click the link here www.kirstykianifard.com/collective.
Are you finding your Instagram reach has plummetted? Have you conisdered leaving Instagram or doing something drastic to increase that reach?
After twelve and a half years I am finally wondering if my future is even on Instagram. Only a couple of years ago Instagram was working for me but now even with good engagement my reach seems to be capped.
So in today's episode I want to take you through my thinking when it comes to issues like this on social media and share with you some of the options that could change the game.
Hear me talk about:
what Instagram are saying about the issues
whether the numbers are important
why experminenting is both fun and interesting
why strategic outreach could be the way forward
why making a drastic choice may not be the right one
Head over to instagram to view the video here and give me your thoughts on how I should move forward.
And if you're wanting accountability and to surround yourself with other wellness entrepreneurs why not join me over in the Wellness Collective. To join me and other wellness entrepreneurs in the Collective click the link here www.kirstykianifard.com/collective.
Do you worry about the engagement on your social media? Or are you not making sales from your posts?
So many wellness entrepreneurs struggle with this. But what if I told you there was a way to create content that would convert into engagement and sales?
Well in today's episode I am going to share with you the best type of content to create that will connect with the clients you want to work with in a way that feels great.
We will discuss:
why content convincing people to work with us does not work
what frequency should our content be coming from
what kind of person should you be marketing to
the 3 main things you need to look at when creating content
So after this episode why not hop on over to your social media and do an audit of your content. Are you convincing your audience to work with you or are you connecting more deeply with them?
And if you're wanting accountability and to surround yourself with other wellness entrepreneurs why not join me over in the Wellness Collective. To join me and other wellness entrepreneurs in the Collective click the link here www.kirstykianifard.com/collective.
The Only Piece Of Content You WILL EVER Need To Grow Your Business
Episode 119
Thursday, December 9, 2021 • Duration 35:07
Every social media platform demands complete devotion to its content production.
If you're an entrepreneur building a business, you don't have hours to pour into creating content for multiple platforms every day.
But there's one way to get around this problem.
It's the solution that helps me be present in all social platforms I want to dominate and increases the searchability of my business on Google.
It's the main pillar of my digital presence - my core content.
In this episode of The Wellness Entrepreneur Podcast, I talk about how to zero in on core content for your business. How to figure out what fits, and what criteria you should keep in mind. But most importantly, I want to talk about how establishing my core content freed me from the social media rat race.
As we covered in the previous episode, this podcast is my main content. The one thing that helps me boost my presence throughout the net.
In today's discussion, I explain:
- how I define core content
- how to choose the perfect core content for you and your audience
- why it builds trust and community with your audience
- how it relieves the pressure to constantly post on socials
- how batching can allow you create patterns in your content over time
- the technique I use to generate fresh ideas for my podcast
I even lay out my exact method to repurpose one piece of core content into over 6 additional forms of content without any extra work!
Once you find your own core content, remember this one advice. Devote your energies into being regular at producing just this one thing. Don't be distracted by the shiny algorithms of other platforms. Over months of effort, you will find that your core content has done more for your business, than short lived fame on any one social media app can ever do.
How To Build An Audience Without Social Media
Episode 118
Thursday, December 2, 2021 • Duration 20:34
Does every small business owner have to be on social media now?
What if you're someone who doesn't want to spend a large chunk of your day creating content for socials?
What if you would rather spend that time focusing on your clients and doing the work you love?
Let me tell you something about how I started my business. It was by distributing fliers (remember those) and building a community of audience the old fashioned way.
Today I'm on social media because I enjoy it, but I am always very aware that I don't own these platforms.
If Instagram shuts down tomorrow, it's goodbye to all my 10k+ followers!
So every week, I spend a little time focusing on my core content and the main pillars of my online presence off social media.
In this episode of The Wellness Entrepreneur Podcast, I tell you exactly what those pillars are and how you can utilize them to build an audience without ever stepping foot on a social media platform.
Some of the things I get into are:
- how building a website with good SEO helps draw in clients who are searching for you
- the massive impact an active blog can have on your site's traffic
- how you can build you core content
- how repurposing content can be a wonderful way to save time and double your reach
- the unbeatable advantage of an email list
While everyone around you gets on the social media bandwagon, it's the perfect time for you to focus on all the ways you can make your content immortal on other channels' search using my strategies!
Listen to the full episode to understand why I never worry about the impact of social media on my business, and how you can build your brand without a single social media account.
Making Time Management Work For You With Sade Jones
Episode 117
Thursday, November 25, 2021 • Duration 45:28
Do you ever look at the mountain of tasks piling up and feel like you'll never catch up?
"I'm terrible with time!" This is something many entrepreneurs tell themselves while juggling work, life, and a brand new business they're trying hard to grow.
When we have poor time management - the busier we get, the more we hope to accomplish yet the more chaotic our life.
Sound familiar?
This is why I invited Sade Jones to come and talk to us on The Wellness Entrepreneur Podcast.
Sade is a time management coach, and in her extensive experience working with ambitious clients building their dream businesses, she has found that we always have time to do the work that really needs to get done.
After holding a brilliant masterclass for The Collective, Sade joined me on the podcast to talk about:
- how she had to work on her vulnerability to learn how to share on social media
- why poor time management results in exhaustion and emotional turmoil
- how "being bad with time" is an identity you have to shed
- the great gift of creating boundaries with clients
- how structure helps us be more creative
Sade's time management formula for entrepreneurs hinges on three core pillars! One of them is learning how to create and manage your weekly calendar.
Listen to the full episode here and incorporate her simple methodology into your daily life.
It's time to stop blaming yourself for the work that doesn't get done.
How To Build A Stellar Team With Zero Budget
Episode 116
Thursday, November 18, 2021 • Duration 20:33
Entrepreneurs on social media talk about their teams all the time. It's clearly a support system that helps these businesses thrive.
You see these posts and videos, and wonder how nice it would be to have a team like that.
But you're not at that place yet. Or maybe you don't really want an actual team of people to manage.
So how can you get the real benefits of having a team dedicated to your work without hiring employees or spending a single penny?
Let me tell you how in this episode of The Wellness Entrepreneur Podcast. This is a tool I first used when I was in that stage of my business, and it has helped me work through ideas, be more confident, dispel self-doubt, and remind myself of the value of my services.
The main thing a team brings to the table is a diversity of perspectives and strengths. So, its true usefulness comes from the team members understanding your values and aligning with your vision.
It's as simple (and cost effective) as reaching for people you look up to and having them fill up a boardroom you can access on tap.
And the best bit is:
- These people don't have the limiting beliefs that sometimes hold you back
- They have already won the battles that you're fighting now
- The more you call on them, the more you become like them
- They wholeheartedly believe in your vision and mission and, most importantly, your ability to deliver
Ready to build the team of your dreams? Catch the full episode to find out how I tap into the strengths of my own team members and get the boost I need, exactly when I need it.
Once you've created your own team, come and tell me who they are in my DMs.
The One About Fear
Episode 115
Thursday, November 11, 2021 • Duration 34:22
Do you ever worry that your business will grind to a halt if you have to step away for a bit? Or maybe collapse entirely?
You're not alone.
Every small business owner has this fear. We build our brands around ourselves and feel like we're holding up the entire structure on a pinky finger.
But you imagine that eventually you'd stop feeling this way, right?
Well, I can tell you that I had to go through major surgery and take a few weeks off to realise that I still had these fears about my business, even at this stage of my career.
In this episode of The Wellness Entrepreneur Podcast, I talk about the personal and business fears I confronted over the last week, and how they've already changed me.
Here are some of my major ah-ha moments from the last couple of weeks:
- Taking a break and getting the medical attention I needed was an act of self care that I owed my future self.
- Learning to trust in my own strengths when I had to go through the process alone
- Understanding the true value of what I have built over the years
- Reaffirming business decisions that I've been making
- Understanding that while I was building great services, I was also bringing in amazing clients who would give me nothing but support when I needed some time away.
While every business owner must face these fears on their own some day, my hope is that my experience of the last few weeks will prepare you to better confront your own.
And when that day arrives, be sure to choose the evidence of what you have built instead of fearing the unknown.
Listen to the full episode here and come and tell me if you are facing some of these doubts right now.
Protecting Your Energy and Thriving on Instagram With Lauren Lobban
Episode 114
Thursday, October 28, 2021 • Duration 37:02
Wellness business owners have to be on social media more than ever now.
It brings us exposure to new clients across the world.
But it also comes with a cost.
Which is why I wanted to talk to someone who uses holistic practises daily to offset the potential negative energies that can come from spending hours on Instagram.
In this episode of The Wellness Entrepreneur Podcast, I speak with Lauren Lobban, who's building a thriving distant Reiki practice by promoting her business online.
While exploring her amazing journey into the world of wellness, we also talk about:
- how she was led to this path by a connection on LinkedIn
- how Reiki helps her build simple but powerful habits
- why it's important to embody your beliefs and be authentic online
- how her audience on social media embraces her practises more quickly than in the offline world
- her tips on how to protect yourself while investing your energies in Instagram
Lauren has had a long and deep connection with the wellness world and she's now building the path to transition away from her corporate job to working as a Reiki teacher full time.
Social media is a big part of that journey, but Lauren isn't impatient. She's carefully maintaining a balance between working hard to promote her business and taking care of her mental and physical wellbeing.
If you agree with Lauren that wellness practitioners should embody the lessons they want to teach their students, listen to the full episode here.
Growth and Wellness In Digital Marketing with Trudi and Andi
Episode 113
Thursday, October 21, 2021 • Duration 37:41
The last twenty months brought the wellness world online, and suddenly the reach of your digital presence had an oversized impact on your business.
Now, besides being an expert in your field and running a business, wellness entrepreneurs also have a whole new frontier to conquer.
You have to research hashtags, learn search engine optimization, and understand how the algorithms of 5 different platforms work.
Unsurprisingly, many of us have found this experience frustrating.
We are spending days on building websites and creating social media content, when we could be spending that time on our work the work we love most - serving our clients.
In this episode of the Wellness Entrepreneur Podcast, I talk to Trudi and Andi of Made By Factory - ,a digital marketing agency that helps wellness businesses thrive online - , to understand how business owners can strike a balance between effective online marketing and prioritizing their own wellbeing.
With these two digital marketing experts in the hot seat, I dive into:
- how an agency can help small businesses with limited budgets
- why it's important to understand which social platform works best for your business
- why optimizing your website is crucial to any online enterprise
- the reason you need to test and tweak different content to find the right fit for your audience
- why entrepreneurs should take regular breaks from work to avoid falling out of love with your their business
While it's tempting to think that we can hack our way through digital marketing with the help of Google and Youtube, Trudi and Andi make the excellent point that the time we spend learning just the basics of this field could be earning us money if we focused on our own expertise and hired a marketer to do the job better.
Listen to the full episode and let me know if you have any questions about how a digital marketing agency can help your business.
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