The WARC Podcast – Details, episodes & analysis

Podcast details

Technical and general information from the podcast's RSS feed.

The WARC Podcast

WARC

Business

Education

Frequency: 1 episode/4d. Total Eps: 474

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

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https://www.warc.com/en/latest
890 shares
https://www.warc.com/en/warc-podcasts
890 shares
https://www.warc.com/en/subscribe
890 shares

https://podcasts.apple.com/gb/podcast/the-warc-podcast/id1563243327
382 shares

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RSS feed quality

To improve

Score global : 58%

Publication history

Monthly episode publishing history over the past years.

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Latest published episodes

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Global Ad Trends: The changing shape of TV

Episode 370

Tuesday, September 9, 2025 • Duration 35:32

A fierce debate has broken out about the definition of television in 2025. Should TV advertising be defined by format, device or media owner? WARC's David Tiltman and Alex Brownsell are joined by guest editor Omar Oakes to examine the evidence.

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.

Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts

Sign up to daily WARC News for free: https://www.warc.com/en/latest

Book a demo: https://www.warc.com/en/subscribe

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Marketing is in a golden age of effectiveness.. or is it?

Episode 369

Thursday, September 4, 2025 • Duration 39:53

Les Binet and Sarah Carter - two of marketing's most influential thinkers - join the pod to discuss where effectiveness is now, and where it's going next. Hosted by WARC's David Tiltman.

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.

Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts

Sign up to daily WARC News for free: https://www.warc.com/en/latest

Book a demo: https://www.warc.com/en/subscribe

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2025's biggest trends in programmatic advertising

Episode 360

Tuesday, August 5, 2025 • Duration 35:10

The decline of the open internet, the rise of sell-side curation, and the next era of brand safety. WARC's Paul Stringer is joined by Joe Root, CEO/co-founder of Permutive to discuss the biggest trends shaping programmatic advertising in 2025.

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.

Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts

Sign up to daily WARC News for free: https://www.warc.com/en/latest

Book a demo: https://www.warc.com/en/subscribe

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Insights from the WARC Awards - Finding new routes to drive growth

Episode 270

Tuesday, September 24, 2024 • Duration 24:21

The third episode in a special three-part series that looks at the winners of the WARC Awards, highlighting work that worked and asking what you can learn from it, particularly from a creative effectiveness point of view. Discussing Lay’s democratising technology to help farmers fight climate change, Vanish’s Me, My Autism & I, and how Sage took business software from B2B to human-to-human.

Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.

Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts

Sign up to daily WARC News for free: https://www.warc.com/en/latest

Book a demo: https://www.warc.com/en/subscribe

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Research: The Power of Emotions

Episode 269

Thursday, September 19, 2024 • Duration 24:34

WARC’s Amy Rodgers talks to DAIVID’s founder and CEO Ian Forrester about the power of emotion in advertising. Discussing which emotions over index in the strongest commercial campaigns.

Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.

Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts

Sign up to daily WARC News for free: https://www.warc.com/en/latest

Book a demo: https://www.warc.com/en/subscribe

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Insights from the WARC Awards - Local insights boost brand

Episode 268

Tuesday, September 17, 2024 • Duration 22:51

The second episode in a special three-part series that looks at the winners of the WARC Awards, highlighting work that worked and asking what you can learn from it, particularly from a creative effectiveness point of view. Discussing McDonald's Big enough to make a difference, Ujjivan’s An envelope that sealed the fate of women, and Nescafé’s Brewing coffee culture in tea-drinking India.

Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.

Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts

Sign up to daily WARC News for free: https://www.warc.com/en/latest

Book a demo: https://www.warc.com/en/subscribe

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Consumer trends: New shopping habits and the power of live events

Episode 267

Thursday, September 12, 2024 • Duration 42:59

The third episode in a three-part series exploring the most important trends influencing global consumers. WARC's Catherine Driscoll talks to Chris Beer, senior data journalist at GWI, and Ananda Roy, SVP global thought leadership Europe at Circana. Discussing the improved positivity in consumer spending and the resurgence of live events in Europe.

Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.

Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts

Sign up to daily WARC News for free: https://www.warc.com/en/latest

Book a demo: https://www.warc.com/en/subscribe

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Insights from the WARC Awards - bold moves in media

Episode 266

Tuesday, September 10, 2024 • Duration 23:39

The first episode in a special three-part series that looks at the winners of the WARC Awards, highlighting work that worked and asking what you can learn from it, particularly from a creative effectiveness point of view. Discussing Heinz and Absolut’s Absolutely Heinz, Lacoste’ Unexpected encounters, and Mercado Libre’s Handshake Hunt.

Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.

Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts

Sign up to daily WARC News for free: https://www.warc.com/en/latest

Book a demo: https://www.warc.com/en/subscribe

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Consumer Trends: Using AI and Multigenerational households in the US

Episode 265

Thursday, September 5, 2024 • Duration 33:43

The second episode in a three-part series exploring the most important trends influencing global consumers. WARC's Ann Marie Kerwin talks to Chan Suh, Chief Digital Officer at Prophet and Luke Roberts, Strategy Director at Alma Miami. Discussing the impact of AI on shopper experience and the rise of multigenerational households.

Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.

Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts

Sign up to daily WARC News for free: https://www.warc.com/en/latest

Book a demo: https://www.warc.com/en/subscribe

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3 in 15: Putting Attention into Practice

Episode 264

Tuesday, September 3, 2024 • Duration 19:58

WARC’s Ann Marie Kerwin and Cathy Taylor talk about the latest Guide on attention. Discussing viewability, metrics and measurements, examples of outcomes, and much more. Subscribers can read the articles for this guide here.

Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.

Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts

Sign up to daily WARC News for free: https://www.warc.com/en/latest

Book a demo: https://www.warc.com/en/subscribe

Read moreCollapse

The WARC Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

The WARC Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other75

Spotify2

Apple Podcast1

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other75

Spotify2

Apple Podcast1