The Voice of Experience – Details, episodes & analysis

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The Voice of Experience

Elke Jones + Max Lenderman

Business

Science

Frequency: 1 episode/9d. Total Eps: 8

“The Voice of Experience” is a bite-sized podcast about the art & science of memorability. Hosted by marketing industry veterans Elke Jones and Max Lenderman, each episode explores what it takes to create unforgettable memories that attach humans to brands, forever. This is a quick, fast-paced and fun master-class, using proprietary quantitative and qualitative data, to reveal insights, identify tactics, and apply measurement to marketing and experiences that ensure the money your brand spends truly delivers memories that matter.

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Data updated on 04/07/2026

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Score global : 63%

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Ask The Doctor: Memorability and Politics Part 2

Season 1 · Episode 8

Thursday, September 26, 2024 • Duration 21:45

One episode about the deep connections between politics, memorability and brands wasn't enough, so Elke and Max brought back our old friend Dr. Joseph Cera to discuss the scientific angle behind it all. With deep roots in political science, Dr. Cera breaks down why political campaigns are the ultimate form of marketing, why the political arena was a trendsetter in data science access, and who actually holds the advantage in creating memories when political campaigns pit incumbents against challengers. All that and more on this "Ask The Doctor" episode of The Voice of Experience!

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Why are political moments so memorable?

Season 1 · Episode 7

Friday, September 20, 2024 • Duration 23:42

For many of us, there's a certain memory connected to when we became "politically aware" of how elections impacted the world around us. Maybe it's the first time you voted, or the first time you saw a certain candidate for office speak. But there's no denying that memory making is a core tenet of political action - parties spend billions of dollars on accomplishing it every election cycle. In this episode, Elke and Max share their own historical perspective on this aspect of their lives, and how the intersection of politics, brands, and memorability is so prevalent in election cycles like the one the United States is approaching this Fall.

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From VR Headsets to Beer Goggles: How Brands Reach Audiences in Bars

Season 1 · Episode 6

Monday, September 9, 2024 • Duration 21:32

You don't have to be a marketer to know that most humans go to bars for emotional reasons, as opposed to rationale ones. But what makes a bar experience memorable, and how can brand be part of the fun for people versus being a buzzkill? In this episode of The Voice of Experience, Max and Elke share their best stories from working with brands on bar activations, and outline why they believe that work can be both a blessing and a curse.

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Live* from Paris: The VoX Olympics Recap

Season 1 · Episode 5

Tuesday, August 27, 2024 • Duration 24:15

The joy of the Olympics lies in the unmatched historical memories it has created for athletes and spectators to share over generations. On this week's episode, Elke talks to Max about what memories he made during his time in Paris at this year's Games, including which brands stood out with their live storytelling throughout the venues and the city, as well as what innovations he noticed that may carry over to Milan in 2026 and Los Angeles in 2028. And what was that pin Snoop was wearing? Why are pins a thing at the Olympics anyway? All that and more on this week's VoX.

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Deconstructing Cannes 2024

Season 1 · Episode 4

Monday, August 19, 2024 • Duration 17:39

Max and Elke are back, breaking down the coolest and most memorable content and campaigns spotlighted at Cannes Lions 2024. Why does Max have Cannes FOMO for the first time in a while? What new jury considerations did Elke find commendable? All that and more on the latest episode of The Voice of Experience.

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Chick-fil-A's "The Brake Room": 2023's Best Experiential Campaign?

Season 1 · Episode 3

Monday, August 12, 2024 • Duration 17:13

What makes a marketing campaign award worthy? Any marketer knows that industry recognition is valuable, but the factors and decision making that go in to how that recognition is given varies from year to year. In the latest VoX episode, Max and Elke look through that lens to examine Ad Age's Experiential Campaign of the Year for 2023, Chick-fil-A's "The Break Room" in New York City.

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RuPaul's DragCon LA2024: What Experiences Stood Out?

Season 1 · Episode 2

Monday, August 5, 2024 • Duration 17:36

The Voice of Experience is back with our first live event breakdown, as Elke details her trip to Los Angeles for RuPaul's DragCon! In a drag world that is full of authenticity and self-expression, what brands and what experiences connected in the most memorable way? And how can brands that are currently missing out properly integrate themselves into what has become one of the most unique conventions in the world? Elke and Max break it all down on this episode of the VoX.

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What Makes a Brand Memorable?

Season 1 · Episode 1

Monday, July 22, 2024 • Duration 16:43

We all want to be memorable. Brands are no different, and the numbers prove it, with hundreds of billions of dollars spent annually by Fortune 500 companies collectively on marketing, advertising, communications, and more tactics to reach their desired audiences. In the debut episode of The Voice of Experience, marketing industry veterans Elke Jones and Max Lenderman break down why the science of human memory making stands out as the key factor in helping brands stand out with audiences in an increasingly crowded marketplace.

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The Voice of Experience – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

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Related Shows Based on Content Similarities

Apple Podcasts

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The Voice of Experience – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Apple Podcasts

Spotify