In this episode, I had the pleasure of chatting with Dr. Mike Walker, the owner of Apollo Veterinary in Wimberley, Texas. Dr. Walker has done an incredible job of building and growing his practice since its inception in September 2021. We dove deep into his journey, discussing everything from branding and marketing strategies to the importance of creating a strong company culture. If you're looking to build and market your veterinary practice effectively, this episode is packed with actionable advice and detailed insights.

Dr. Walker shared some fantastic tips on holistic branding, emphasizing that it's not just about a logo or a name but about creating a brand story that resonates with clients and reflects your practice's values. For instance, he chose the name "Apollo" after his dog and grandfather, giving the brand a personal touch that isn't tied to a specific location. He also talked about the importance of intentional choices in branding, like selecting calming colors and implementing an open-concept clinic design to foster transparency and trust. On the marketing front, Dr. Walker highlighted the power of social media, stressing the need for consistency and authenticity in your posts. He shared how real, behind-the-scenes content can create genuine connections with your audience and even attract potential employees by showcasing your clinic's culture and work environment.

We also touched on some effective marketing strategies for new clinics, such as building a pre-opening email list and using Google Ads to attract new clients. Dr. Walker shared some innovative ideas like offering high-perceived value promotions during the grand opening and actively participating in community events to build strong relationships and trust. He also discussed the benefits of leveraging technology to enhance client communication and engagement, like using automated reminders and offering online scheduling. Throughout our conversation, Dr. Walker emphasized the importance of authenticity and professional help, preferring genuine client testimonials over polished influencer promotions and outsourcing tasks like digital marketing to professionals. By prioritizing these strategies, veterinary practices can thrive in a competitive market, attracting and retaining clients while fostering a loyal and motivated team.

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In our latest episode, we dive deep into the world of marketing strategies specifically designed for veterinary practices. Whether you're a startup in urgent need of clients, a practice that's hit a plateau, or one that's experiencing rapid growth and struggling to manage the influx, this episode has got you covered. I break down these practices into three distinct groups and offer actionable insights to help you attract, engage, and retain clients effectively.

One of the key points I emphasize is the importance of tracking where your clients are coming from. Knowing your client sources is foundational for any marketing strategy. I recommend using tools like Google Analytics and CallRail to monitor and analyze this data. CallRail even offers a free two-week trial, making it easy for you to start tracking your marketing effectiveness. I also introduce the 80/20 rule, which suggests that 80% of your marketing efforts may not yield significant results, while 20% will drive the majority of client growth. Identifying and focusing on that 20% is crucial, and without proper tracking, you might end up wasting resources on ineffective strategies.

For practices in urgent need of clients or those experiencing stagnation, I stress the importance of fixing the bottom of the marketing funnel—where potential clients convert into actual clients. This involves training your customer service representatives (CSRs) to handle inquiries effectively, engaging with potential clients on a personal level, and implementing follow-up systems to enhance client loyalty. Additionally, having an efficient online booking system, like Checkup App, can streamline the booking process and send reminders to clients, ensuring they return for follow-up visits. By diagnosing whether your practice has a marketing or sales problem and targeting clients strategically, you can craft a unique selling proposition that sets your practice apart in a competitive market. Tune in to this episode for a comprehensive guide to enhancing your marketing efforts and improving client acquisition.

In today's episode, I'm super pumped to chat about the wild world of social media and how it's shaking up the game for vet marketing. I had an awesome talk with Cheyanne Flerx, who's pretty much a wizard when it comes to all things social media in our industry. We're diving into the big shifts in how folks are scrolling through their feeds and what that means for your practice. It's all about getting savvy with creating content that grabs attention and making the most of AI to keep things fresh and engaging.

Now, let's talk content—because it's king, queen, and the entire royal court in social media land. With platforms like TikTok setting the pace, we've got to step up our game. It's not just about being seen; it's about making a real connection with pet parents through videos that tug at the heartstrings. And let's not forget the importance of really knowing who you're talking to. It's not just throwing posts out there and hoping for the best. It's crafting the kind of content that speaks directly to your audience, building a community that looks to you not just for vet services, but for a connection to a bigger pet-loving family.

We also got into the nitty-gritty of using Instagram for reaching folks right in your backyard and how even a little bit of ad spend can go a long way. Plus, Cheyanne introduced Vet Vibes Hub, which is a total game-changer for keeping your social media on point without burning out. And, because we're all about growth, we covered the importance of stepping back, reviewing what's working, and doubling down on those strategies. Cheyanne's big on making sure your content has that personal touch—no more cookie-cutter posts! Vet Vibes Media is all about helping you keep it real and branded.

Wrapping things up, we're inviting you to jump into the Vet Vibes Hub and catch more insights on the Veterinary Social Media Podcast. This social media journey is a marathon, not a sprint, but with the right tools and a solid plan, you're going to cross that finish line with a bunch of new pet-owner pals cheering you on. So, stay tuned, keep learning, and let's crush it in the digital space together. Catch you next time on the Veterinary Marketing Podcast!

In today's episode, I am talking about Facebook ads! I share some of the big changes that have happened recently to Facebook as a result of the big tech wars that have been going on this last year and even before. I also share how these changes affect veterinary practices, what you can do to improve your targeting, how you can keep your ads from going crazy from all these changes, and some things you can think about for the growth of your marketing using Facebook and Instagram Ads.

Because of the last few years of controversies with Facebook, they have been made to change their tracking and data collection thus changing how their ads ultimately work. With the newest wave of scrutiny coming from apple with their IOS 14 update of not allowing third-party pixels or cookies to be used on their users it has been impactful for the platform. By using their aggregated measurement tool Facebook now has a new way to track conversion events from ios 14 users. 

Other ways you can collect conversion events and data include: 

Using UTM tracking- UTM codes are a great method to use for analytics for your ads. Creating the UTM codes at the end of your URLs allows you to gather data from each platform in an easy way.

Create Landing Pages - Creating landing pages for each platform and every ad. You will be able to easily see where traffic is coming from.

Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!

Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing 

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today’s Inbetweenisode I share some ideas you can use for split testing and optimization.

Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

Special guest Dr. Brett Beckman joins us in today's episode to talk all about veterinary dentistry, veterinary dental marketing, how to differentiate your practice by using veterinary dentistry, and more. 

Dr. Brett Beckman is a board certified veterinary dental specialist and founder of Veterinarydentistry.net which offers both live and online courses for veterinarians and veterinary technicians and is the founder of IVDI the International Veterinary Dentistry Institute which offers trainings and the VDP program to become a veterinary dental professional.

Veterinary dentistry offers an amazing opportunity to really setting your practice apart from other general veterinary practices. Using veterinary dentistry in your marketing helps you be able to gain more clients while also retaining current clients that have dental issues or needs. Dentistry care is a huge need for both cats and dogs, new clients are looking for more dental procedures even more now. Offering dentistry in your veterinary practice is a great way to invest in your practice and yourself as a veterinarian or technician. It not only increases business in your practice but also adds a lot of value to your practice and your clients. Giving your clients and their pets' quality and professional care, for now, their dental needs. 

If you are interested in learning more about Dr. Brett Breckman's live and online veterinary dentistry courses you can check them out here. And if you are also interested in learning more about IVDI (International Veterinary Dentistry Institute), their veterinary dental trainings, and the VDP program you can visit their site here 

Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today’s Inbetweenisode I share how you can keep your Ads account in compliance with Facebooks ad network with an easy tip.

Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In Todays Episode I share how you can use paid ads to attract new people to work in your veterinary practice. I also talk about what works and what doesn't with employment ads on each platform and 3 placements that will be beneficial for your veterinary practices employment.

3 of the best placements for employment ads

1) Facebook- Facebook is great for ads however when it comes to employment ads the rules are a bit different and have only limited targeting options, but is still a good option to get organic engagement. Your reach can expand from shares and tagging.

2) Google- Google Ads is another good option for employment ads as the people searching for a job actively need or are wanting a job. While on one hand, it may not be a lot of volume in searches their searches are filled with the intent of seeking employment at a veterinary practice. Keeping your employment ads to search ads through google is the best option as you will reach a more interested audience looking for a job in a veterinary practice.

3) Linkedin- Linkedin is a great place to have employment ads running. Linkedin platform allows for the most targeting when it comes to employment ads allowing targeting through company, length of employment, degree, field of study, current job title, and region. There are also two placements you can run your ads, Through their content feed (almost like a Facebook post outlining the job description, benefits, and more) and through their In Mail messaging ads (custom detailed messaging about job opportunities). With all your options of targeting be sure to tailor your employment ads to target the perfect employee for your practice.

Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today’s Inbetweenisode I share how you can with the volatility in marketing and the world currently with some tips 

Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In Todays Episode I share how you can get more done in your Veterinary practices digital marketing with some time saving tools and tips. I will be sharing how you can maximize certain types of activities that will help you create long term growth for your veterinary practice.

These tips and tools help your veterinary practices digital marketing become more efficient and more effective:

- Sitting down and batching out your content to schedule your posts. Taking the time at least once a week to go through your content and figuring out what you want to post for the next few weeks. Popular choices are Hootsuite, Agorapulse, and Planoly.

- Have a content library. Putting your pictures and past evergreen content that you can come back to and share throughout the years. Meet Edgar is a great choice to keep your content in a content library and you can schedule when a post will go out and what social channels it is shared on.

- Creating content around client questions. Oftentimes people will ask what should I write about and the best thing to write about are things your clients will be curious about, have questions about, and an offer that is relevant to the post.

- Naming Conventions. Be organized with how you and your staff name and label files, pictures, and documents. Google Drive allows you to name your folders easily. You can also use your naming conventions with UTM codes to easily see where you are pulling traffic.

Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today’s Inbetweenisode I share how you can stop discounting in your veterinary practice by framing your marketing in a problem-solving way

Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In Todays Episode we are joined by special guests Tom Seeko and CJ Burnett from Flordia Veterinary Advisors where we talk about how you can improve your employment marketing at your veterinary practice. Using offer creation to attract the right kind of employees for your veterinary practice 

Founders Tom Seeko and CJ Burnett teamed up to create Flordia veterinary advisors in 2014 where they specialize as financial advisors to help busy veterinarians, veterinary students, and practice owners across the country with their financial planning.

We cover how we can make offers attractive to attract new employees and how can we retain them and existing employees.  Approaching a retention plan and coming up with employee agreements and arrangements that are actually beneficial to both new and existing employees and the veterinary practice itself. We also cover how to handle rewarding and recruiting employees and what each of those looks like and how you could create both of those types of packages to offer to new veterinary employees. We also share how you could structure a new package for veterinarians that are looking to buy or sell a veterinary practice and transition to ownership. Covering also how you can offer something to employees that would both be an incentive and benefit on both ends and much more!

If you would like to learn more about Flordia Veterinary Advisors you can click HERE If you would like to work with the Florida Veterinary Advisors and  get in contact with Tom Seeko and CJ Burnett you can visit their website HERE

Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today’s Inbetweenisode I share how you can effectively create content with one easy tactic 

Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In one of our latest episodes, we dove deep into a topic that hits close to home for a lot of us in the veterinary field: figuring out how to sift through the endless options of services and products that promise to boost our practices. It's a maze out there, and I'm here to share some of the golden nuggets we uncovered about how to make the best choices for your practice.

First off, let's talk about knowing what your practice really needs. It's not just about the bells and whistles of a new product or service; it's about what's going to solve the specific challenges you're facing. Are you struggling to keep clients coming back? You'll need a system that's a pro at tracking and communication. Or maybe you're on a mission to grow your client list – then you're looking for a marketing powerhouse that can get your name out there. It's all about aligning with your goals.

But here's the kicker: no product or service is going to be without its flaws. That's why it's crucial to dig into the potential downsides before you commit. Will it play nice with the systems you already have in place? Is it going to take forever for your team to learn? And let's not forget about the cost – are there hidden fees that'll hit you where it hurts? These are the kinds of questions that can save you a lot of headaches down the line.

And you know what else? On the podcast, we talked about the importance of supporting small businesses. It's something I'm really passionate about. Choosing to work with smaller companies can often mean better, more personalized service, which can make a world of difference when you're trying to stand out in the veterinary market.

So, to wrap it up, picking the right tools and partners for your practice is a big deal. It's about understanding your needs, being aware of potential pitfalls, and ensuring whatever you choose really gels with your operations. Stick to these principles, and you'll be setting your practice up for success.

If you're digging these insights and want more where that came from, don't forget to check out the podcast. We're all about helping each other thrive in this industry, so let's keep the conversation going. Catch you on the next episode!

In Todays Episode I share 5 useful tips you can use to help your marketing for the new year and even years to come. These are some of the most important things to think about with your marketing, social media, and emails to help you take your veterinary practices digital marketing to the next level this year to be more successful and help you enjoy work more. 

5 tips to help your veterinary practices digital marketing this year:

1) Get Specific- Making content for very specific topics and specific procedures or services will help you target and attract the clients who are looking for, wanting, or needing those specific services 

2) Improve Your Creative- Focus on having at least one piece of super high quality content (Videos, blog post series, ebooks, etc.) every month or two months that can be pillar content that can be used again and again that is valuable for your clients.

3) Use The 80/20 Method On Your Past Year- Find out from last years analytics what worked for your marketing, what didn't, and what you can do to improve what was working 

4) Get Better Clients- Focus on your best procedures and services you offer and attract the clients that need and what these top-level services.

5) Own Your Own Media- Building your list is a must not only do you get to own that marketing list it provides you with a direct line to have a way to let your clients who know and trust you about what you are offering.

Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Week 3 Get Clients Who Don't Cause You To Question All Your Life Decisions (Customer Avatar) is now up Sign Up Here!

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today’s Inbetweenisode I share a quick and easy tip you can use with your copywriting to get better results from your content, ads, post, etc.

Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today’s episode, I share some of the best ways you can use to measure your veterinary practices conversion analytics. Now I know analytics can be tough and is, unfortunately, something that many practices have trouble with. What we are looking for in our analytics is conversions of where did the clients come from. Analytics help us be able to track and measure meaningful data to help us see what's working and what's not.

Some of the best ways to make your measuring analytic easier are:

-Create an offer that is only for a specific platform- your platforms can be each social platform, emails, blog post, etc. Think like a promo code. Clients only know about a specific offer because they found you through the specific post or ad.

-Create Individual landing pages for a specific platform- Using the same kind of idea as the last way to measure conversions, you can create landing pages that can only be accessed through your post, emails, and platforms.

-Use UTM Codes- Instead of creating individual landing pages when you don't have a web team you can create individual links! UTM codes attach a little code at the end of your link you are using helping you figure out where your audience is coming from through a link.

-Pixel Audiences- You can use either Facebook or Google pixels (such as Google Analytics) on your website.

Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Week 2 is now up and all about Analytics. You can learn even more about analytics when you Sign Up Here!

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's Inbetweenisode I share the new updates coming to IOS 14 and what it means for your veterinary practices digital marketing.

Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

As we near the end of the crazy year of  2020 we have 2021 to look forward to and take some time to reflect on your veterinary practice's digital marketing from the last year.

In today's episode, I cover how you can make your digital marketing amazing in the next new year. And the 5 tips you can use to get the absolute most of your digital marketing.

There are 5 things we can do to get the most out of your digital marketing:

1) Collect and Compile Marketing Data- Take time to go across your platforms (Facebook, Google, Instagram, etc)and collect all the data you have compiled over the year 

2) Analyze- Taking the data you have compiled now is your time to analyze that data and see what worked, what didn't work, what you would change, what you will keep doing, and see how you can apply it to the future.

3) 80/20 Model- 80% of the results come from 20% of the activity. Using this method will help you readjust to find what you should get rid of and what you should be investing in more.

4)Targeting-Having clear targets of what you want to accomplish in your digital marketing and who is going to help you accomplish them is one of the most crucial steps. Make sure you have your perfect client avatar made to help you know exactly who you are marketing to.

5)Execution-Our last step is execution. Taking all the other steps and putting them to work.

Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today’s Inbetweenisode I share how you can keep your ad cost from spiking even during expensive seasons like holidays and elections for your veterinary practice’s digital marketing.

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's episode, I share some tips on how you can avoid some of the biggest scams people fall into in their digital marketing. I'll also share with you how to find the right partner for your veterinary practices digital marketing so you get the results you are looking for. We'll go over some tactics to look out for so you can get the best results from your partnerships.

When going into a partnership to bring on someone to help you with your veterinary practices digital marketing it's important that you find a good fit that will communicate and collaborate well together and that you have a foundation of trust. When working with others in your marketing whether it's one or more you will need to manage each area you are outsourcing. Having a solid ground of understanding and knowing what your ultimate goal is you are wanting to achieve in your veterinary practice will help you be able to easily communicate with your digital marketing partners.

Three things you need to know before working with a marketing company for your veterinary practice's digital marketing:

1)Clear Expectations - Being honest on both sides of what you are expecting to achieve with your partnership.

2)Agree on Strategies - Teaming up together to diagnose and prescribe strategies for your digital marketing

3)Frequent Communication - Having frequent meetings to communicate what is happening in your marketing.

Tactics to look out for that could lead to wasted money:

Geofencing

Mobile Display Ads- Think in app ads such as game ads 

Marketing Companies that aren't transparent with your analytics or your ad spend

Link-building SEO or SEO without content

And lastly Companies or people selling marketing tactics before even looking at your marketing and diagnosing what your digital marketing needs.

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's Inbetweenisode I share a new media medium you should consider using for your veterinary practice's digital marketing.

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's episode, I share how you can maximize your marketing and turn it into a system with evergreen content and offers. Picking up from last week's episode where we talked about having different types of content and offers to have for your practice, and about creating evergreen content and offers to have in rotation. Evergreen offers and content is a piece of marketing you can use over and over again across different platforms and channels, for years to come. These types of content and offers will help you focus on pieces that will produce results for a long time. As you are creating your offers and content you should create pieces that will help move potential clients down a funnel and ultimately become a real client.

There are 5 general types of content that you should create by answering typical questions pet owners are asking and looking for. 

1) Wellness- What can you do to keep your pet healthy?

2)Prevention- How to minimize health risks and keep your pets safe?

3)Behaviour - How can I train my pet to do what I need them to learn?

4)Nutrition- What should you be feeding your pet?

5)Enrichment- How can I entertain my pet making both our lives easier and better.

Following those general types of content, another way to add information is by adding specificity while still keeping it relevant. You can make content a bit more specific by targeting the content towards 

-Breeds

Big breed or small breed dog posts 

-Age

Puppy, adult, and senior posts 

-Conditions

Breed-specific conditions, senior conditions, or even common and rare conditions

-Location

Problems pet owners face in different areas in the country 

-And Time of Year 

seasonal must-have and awareness months

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's inbetweenisode I talk about google ads newest update, the feature they have taken away, and how you can make sure you aren't losing money on your google ads.

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In our latest chat, we're tackling the ins and outs of digital marketing and how it can totally transform your vet practice. We're talking about drawing in new clients, keeping them engaged, and making sure they stick around. I'm here to guide you through this journey, so let's jump right in!

First off, I want to give a massive shoutout to our sponsors, WhiteSpark and CallRail. These folks are changing the game in digital marketing, and I'll be spilling the beans on how their services can seriously up your practice's game. Now, let's get to the good stuff. We're zeroing in on client-centered marketing because, let's face it, your clients are the heart of your practice. It's not just about listing what you can do; it's about understanding and addressing what your clients and their furry friends need. From the moment they call your practice to the messages they read on your website, it's all about making them feel heard and cared for.

And it doesn't stop there. We're diving into how to create meaningful interactions, educate your clients right from the start, and even how to get them to sing your praises to others. Plus, we can't ignore the power of online reviews. I'll share some killer strategies on how to manage feedback to boost your online rep. This episode is jam-packed with actionable tips that can make your practice the go-to spot for pet care.

So, if you're ready to make some waves in your digital marketing efforts and create a practice that truly resonates with pet owners, you won't want to miss this. Stick around for more episodes where we'll keep unraveling the world of veterinary digital marketing. Until next time, let's keep pushing the boundaries and making those meaningful connections with our clients. Catch you on the flip side!

In today’s episode, I share some creative new strategies you can use to help keep your marketing costs down in your veterinary practice. As we get further into the holiday and political season we are starting to see more and more competitors in the paid ad space in turn driving up ad prices. These tips will help you implement ways to organically get traffic into your practice and lower your digital marketing costs.

The first strategy to use is focusing on content. The best time to build out your content is when your practice is busy and doing well, so you can always have it available to use during a slowdown. The two main things to focus on with your content is quality and specificity. Having high professional quality pieces of content is super beneficial as you can reuse them over again across platforms. Making your content very specific is also beneficial because you'll be able to target and speak to a very pinpointed group to drive in more clients like them.

Tactics you can also use to maximize your practices organic reach

-Let your clients know about each piece of content and offers you put out through your lists. Keep in communication with your list at least once a week

-Create a Facebook Group. Creating a Facebook group for your practice members is a great way to give your clients and potential clients a space to find all of your latest information. 

-Social selling. Direct Response Social Post increases engagement and curiosity 

-Build your email list. A great way to install cheap insurance for your veterinary practice. Let your list know about offers, content, upcoming events, and about your Facebook group

-Have Text message marketing

-And Facebook Messenger

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today’s inbetweenisode I cover how you can avoid having expensive ads during a holiday season.

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's episode, I cover conversion tracking. How you can track conversions for your veterinary practice, what is the best way to track conversions, how to effectively know where your conversions are coming from, and more.

Conversion tracking can be a pretty difficult task to understand exactly where all of your conversions are taking place at first. By gaining an understanding of what is working with your conversions you are going to be able to perform better in your paid ads and social media. Typically in veterinary practices, you aren't selling online so you don't know automatically where your conversions are coming from. 

Some of the simplest ways to track where your conversions are:

-Create special landing pages for different channels that can only  be accessed from the specific channel.

-Specific CTA for different channels

-And Promo codes that are only available through specific channels

Phone conversions are the hardest conversion to track given that most times clients are switching from devices to call, not fully converting where they first found you. A way to make this a bit easier is using call tracking software like callrail you can create individual phone numbers for each channel.

Url and pixel tracking for conversions is a very powerful tool to use. As digital marketing continues to change we could possibly see pixels becoming unavailable in the future. Moving towards URL and UTM tracking can you give you longevity in your conversion tracking.

And lastly through your veterinary practice management software to fully understand your conversions you will want to track 

1The immediate average value of a client 

2 Average of the first year of a client 

3And lifetime value on average of a client 

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today’s inbetweenisode I share an important update from google ads for your paid ads.

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's episode, I am talking about using funnels in your veterinary practices digital marketing, I cover what is a funnel, do you need one for your practice, common misconceptions about funnels, and things you should consider before investing in creating a funnel.

So what exactly is a marketing funnel? A funnel is a 3 stage process that takes strangers through the sales process of getting their attention and awareness and moving them down to ultimately turn them into customers. The three stages are awareness, evaluation, and conversion. Awareness is the first stage is your first impression to potential clients essentially getting a foot in the door for them to get to know you and your brand. Evaluation is the second stage where the potential clients now know who you are and what you offer. This is when potential clients will start weighing out if you are a good fit for them. The third and final stage is conversion where the potential client now becomes a real client and has purchased a product or service from you.

Now that you know what a funnel is and how a funnel works there are a few key things to consider before creating your funnel.

First, your basic foundation you need for your funnel is who do you want as a client? Create a perfect client you want to target and serve.

What are your ultimate goals?

What do you want to sell to clients?

Start with the lowest hanging fruit. Target clients that are actively looking for the service or product you are offering.

Remember you can create funnels as long or short as you want, whatever works for your practice and what you are wanting to accomplish in your goals

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today’s inbetweenisode I share some tips to consider using this fall season when adapting to heavy competitor seasons your paid ads.

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today’s episode, I am joined by special guest Michael Shirley! We talk about how to use Facebook groups to create client retention and successfully to grow your veterinary practice. We go over how to use groups, blog content in groups, video content in groups, and how to get content to translate into getting clients through the door.

Michael Shirley had a dream as a young child of becoming a veterinarian  He went to school where he met his wife who is a veterinarian and he became an animal scientist. After working at a veterinary office, as an animal control specialist, and a 4H agent he was called to be a teacher. He now works with his wife at their veterinary hospital they own as a practice manager.

Michael created a Facebook group exclusively for clients of their practice to join and get updated information on the veterinary practice. It's also a great way they've been able to create a community with the clients in their group allowing other clients to gain information for pet care from each other.

As a benefit to their clients in the group, they provide the members with exclusive content that is available to the first making their clients feel special and important.

Some good rules he recommends to have in your group are:

Being very clear that the group is not meant to replace vet visits. Asking for advice is always welcomed but if it's serious or needs to be addressed refer clients to make a call to the practice to schedule an appointment. 

Encourage educational discussions with members.

Build a community page to reach and engage with new clients.

Build Relationships with your superfan clients.

Create content that you see are topics that are regularly discussed.

If you would like to get in touch with Michael Shirley's you can join the Pet Parents of Family Pet Health

The Veterinary Leadership Book Club

and contact him at Michael@familypethealth.com

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today’s inbetweenisode I cover measuring your marketing more effectively 

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today’s episode, I go over the importance of tracking your veterinary practice's analytics. I cover what you should be tracking, how you should be tracking it, how often you should be checking your analytics, and how they are going to help you grow your business.

While analytics can be viewed as time consuming and confusing its important to keep track of how your offer, ads, content, and emails are being tracked and if they are being tracked properly. Understanding where you stand in your marketing (if things are working or not) is one of the most important things you need to know. You need to know the basics of what's happening now to plan what your next step will be.

The analytics you should be tracking is dependent on what you want to achieve through your content, ads, offers, and emails. Starting with Google Analytics- Setting up a Google Analytics dashboard, adding Google Analytics to your website, and using UTM tagging for URLs. Once you have these 3 things set up you will want to go to your Google Analytics to make sure it's working. since google analytics ties into your website there are a few important KPIs to be tracking 

Total Visits- Number of people who visit your site 

Percentage of New Visit- New people who come to your site

Traffic By Channel-Breaks down which channel visitors came from

Time on Site- How long people are on your site, the longer they spend on your site the more they are inclined to become clients

Bounce Rate- How many people visited your site and left immediately 

With social media, you will want to know your typical reach and engagement on each post to get a gauge of how well you are doing. You will also want to track your engagement KPIs. Paid traffic, you will want to look to CPC and cost per conversions KPIs. And lastly, with email marketing, you will want to track your open rate, click-through rate, and take rate of offer. 

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today’s inbetweenisode I share how you can communicate how your practice is unique and what helps your practice stand out

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

I'm thrilled to chat with you about some of the digital marketing strategies we've been unpacking on the show. It's no secret that vet practices are hitting some bumps in the digital road, with ad costs going up and client attention spans shrinking. But I've got your back! In a recent episode, we dove into this headfirst, and I'm here to break it down for you with some actionable advice.

Let's kick things off with your value proposition—this is your secret sauce, folks. It's what makes your practice the go-to spot for pet care. We need to zero in on what makes you unique and how you can meet your clients' needs like nobody else. Think about your ideal client and shape your offers to hit the mark just right. Remember, we're not trying to please everyone; we're after the right ones who will appreciate the value you bring.

Now, let's talk content—because it's king, queen, and the entire royal court in digital marketing. Your content has to pop and make people stop scrolling. It's not just about pretty pictures or catchy headlines; it's about telling stories that connect and educate, all while showcasing what your practice stands for. And don't forget tracking! You've got to know where your clients are coming from. Tools like CallRail can be game-changers, helping you pinpoint what's working and where to focus your marketing magic.

Throughout the podcast, we've leaned on the smarts of folks like Seth Godin and Darren Shaw, and shared real-life stories, like the one about "Buy My Dad's Vet Clinic." These examples aren't just stories; they're proof that these strategies work. So, as you tune into the next episodes, remember that mastering digital marketing is totally doable. With a solid value proposition, killer content, and smart tracking, you'll be setting your practice up for success. Can't wait to share more with you—let's keep the conversation going!

In today's episode, I cover some new and exciting updates that are coming to YouTube, Google Ads, Google My Business, and social platforms that you can use to help your practice's digital marketing.

Starting with YouTube, Google now offers a youtube form ad that lets you customize what your clients can request from you. I always like to say that veterinary practices should be running ads on Youtube. YouTube is a great place to run ads for your practice as it gives potential clients the opportunity the ability to see your practice and get an idea of what to expect when they come to your practice. It's also one of the less used ad platforms making the competition very light.

Google My Business- Now makes it easier to make adjustments to your hours and modified services. You can let clients know your new temporary hours, curbside services, or even temporary closures. 

Social Networks-With social networks changing so frequently (Tik Tok may be banned in the US in the coming months, constant changes to algorithms on both Instagram and Facebook ) it is important to remember that social media is just a rental space for traffic. Make sure you are collecting emails and phone numbers from clients to create your own lists for email and text message marketing.

Google Ads Call ads-Google has now changed its format for Call Ads. A few things to make sure you have in place before running these ads. 1) make sure you have your keywords very locked down to avoid getting junk calls and attracting the wrong kind of clients. 2) Only have your ads running when you are open to taking calls. 3) and lastly provide your front desk with scripts they can refer to help get your potential clients in your practice.

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today’s inbetweenisode I share a cool new tool that is now available on Google Ads.

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's episode, I talk about the importance of using digital marketing in your veterinary practice even when you're super busy. Now you may be asking why do should I be marketing while I'm so busy? While you may be busy now, with everything changing so frequently you could find your self in a slow season all of a sudden. When you have marketing already set in place during busy seasons it makes the slow seasons rebound faster. You also have control of your marketing to turn on certain funnels and shut off others whenever you need to.

A few things you can do while your super busy to keep your marketing running.

1) Make sure you have and are using email marketing in your practice to target both current and new clients.

2)Whenever possible keep your content creation going, for example, having a camera ready to go to capture behind the scenes of your practice to turn into social posts.

3) Create blog posts from transcribed consults. This can help your clients find answers they are looking for from you in an easy to access way as opposed to calling and taking valuable time.

4)Find ways you can take your popular content and repurpose it on other platforms and even different forms of media such as taking a video and turning that content and turning it into a blog post.

5) Making small steps in your marketing while your busy can grow into big progress that is beneficial while you hit a slow patch.

6)Using paid ads as a form of insurance for your veterinary practice's marketing. 

and lastly 7) Create evergreen content that you can use for years to come.

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's inbetweenisode I share how to create offers based on your audiences.

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's episode, I go into the psychology around pricing for products, services, and offers. I share tips, tricks, and strategies you can use in your offers and ads to increase conversions at your veterinary practice.

Now pricing and money can sometimes be a touchy subject to many people but typically in vet practices, the words sales or selling are seen as a negative. 

 Price is a perception- Everyone has their own thought of what is expensive or cheap and even what is worth their money.

Really emphasize the inherent cost of what it takes for the specific product, service, or offer. This will help clients better perceive the benefits and actually know what the service includes.

Give reasoning for discounting. Like special awareness months.

Use feelings to determine pricing when attracting emotional-based decisions for services. Even numbers tend to just feel right in an emotional way of thinking. When attracting rationally based decision services using a specific number that isn't an even amount feels thought out.

Take larger items and break it down into smaller pieces. For example, you could have a bulk way to buy chew treat, smaller portioned sized bags, or individually sold pieces.

Use specific numbers in promotions, like anniversary dates or birthdays.

Break costs down into a daily cost. This can be applied to a membership or wellness program. While they will pay an annual payment they can see how much it comes down to on a low daily cost.

Format costs in a way it looks cheaper like $0.99 vs $1.00

Choose prices that are easier and shorter to say.

Show prices in a smaller yet still readable font.

Remove commas from larger prices.

and sort prices from high to low on your website.

Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In Todays Inbetweenisode I talk about running paid ads on undervalued platforms like Youtube and Tik Tok for your veterinary practice.

Be sure to listen and let me know if you have any questions, comments, or need help with anything! 

Today's podcast is very exciting as its the 200th episode! Over the last 200 episodes, its been so incredible to be able to connect and help so many people and veterinary practices with their digital marketing. 

In today's episode, I share what the future of the veterinary marketing podcast is going to look like and what you can look forward to here. I also talk about the 3 things you can do right now in your practice to grow even in uncertain times like these.

I first want to start off saying a huge thank you to my listeners and the support they have given me over the last few years it means so much to me. Going forward with the podcast I want to continue to produce episodes that are valuable resources to veterinary practices. I want to be able to help practices continue to grow and double their practices through their marketing. As this podcast continues to grow I will still be covering marketing strategies and principles. Help with sales processes whether through online, phone or in person. Let you know what specific tools and Softwares are the best for marketing. And introduce case studies with special guests to really learn even more about what works in veterinary digital marketing.

Now here are 3 tips you can use now to grow your marketing and practice during uncertain times 

1) Share your insight through your content 

Instead of sharing articles that only share information give your audience insight into what exactly this information you are giving them means for them or what they can take away from it.

2) Create more specific content

Targeting specific audiences to speak to through your content will give them the information they actually want and need instead of just generally speaking to a wide variety of people.

3)Create consistent ways to drive clients in

Every practice needs to be running ads and paid traffic, think of paid ads as a cheap insurance policy, and how they can keep you going even when a slow time hits.

Be sure to listen and let me know if you have any questions, comments or need help with anything! 

In today's inbetweenisode I share how you can drive the right type of clients into your veterinary practice.

Be sure to listen and let me know if you have any questions, comments or need help with anything! 

With more veterinarians transitioning to more digital marketing in their practices and as funnel building becomes more popular in veterinary marketing. It's important to make sure they are effectively built out.

In Today's episode, I share how you can build funnels out in a simple and useful way for your veterinary practices digital marketing. A marketing funnel is a direct path you are taking potential clients through a journey and turning them into a client. Having developed steps to have a group of people who are typically microtargeted becoming aware of you and your practice at the beginning and becoming further segmented through the funnel and ultimately driving them to the bottom and coming out customers.

Consider for Vet practices you will need to have two types of funnels in place to drive new clients into your practice.

1) Immediate Funnel 

Your Immediate funnel is your intent based funnel. With intent based searches being your driving force. You have clients and customers that are searching for the services or products you offer. These potential clients have a want, need, or desire for what they are looking for right now. Your services, products, or practice  can be the solution for what these clients are needing or wanting.

2) Long term Funnel

Your Long term funnel is an audience based funnel. In this funnel, you will target your target market and ideal client avatar. Talk to this audience as if you're talking to your favorite client or a caring loving pet owner that will do only the best for their pet. Give valuable information and quick solutions to problems that may not even be on their radar. Build trust and provide value to this audience and in turn, they will come to you for services.

Be sure to listen and let me know if you have any questions, comments, or need help with anything! 

In Todays Inbetweenisode I share the importance of metrics,tracking, and analytics in your digital marketing.

Be sure to listen and let me know if you have any questions, comments or need help with anything! 

In this episode, I just had an amazing chat with Jon Morgenstern, the paid advertising guru from VaynerMedia, and let me tell you, it was a goldmine of insights. Jon, who's worked with the legendary Gary Vaynerchuk, shared some incredible strategies that are just too good to keep to myself. So, a huge shoutout to our sponsors, White Spark and CallRail, for making this episode possible. Their tools are game-changers for local SEO and tracking conversions, and they help us bring these valuable conversations to you.

In our conversation, Jon, or "JMO" as he's known, dished out some serious wisdom on the balance between high-level strategy and hands-on practice. He's a master at blending Gary Vee's "clouds and dirt" philosophy into something that businesses of any size can really use. And let me tell you, when Jon talks about embracing AI and the importance of creative diversification in advertising, you're going to want to take notes. He's got this passion for ad interfaces and staying on top of trends that's just infectious. Plus, he shared a killer case study about a vet practice that blew up on TikTok, proving that organic reach can be just as powerful as paid ads.

We also got into the nitty-gritty of native purchasing on social platforms, and Jon's insights into TikTok's unique approach were eye-opening. It's clear that e-commerce is being shaken up in a big way, and there's so much potential for local businesses, especially in the vet industry, to make a splash on social media. Jon's advice on leveraging these platforms and partnering with local communities was spot-on. Wrapping up, his enthusiasm for TikTok's ability to connect people and businesses across the globe was truly inspiring.

So, there you have it, folks. My chat with Jon Morgenstern was a deep dive into the future of digital marketing, and the key takeaways are crystal clear. Blend organic with paid, keep up with tech like AI, and tailor your content for each social platform. Stick around for more episodes where we'll keep uncovering the latest in marketing innovation. Trust me, you won't want to miss what's coming up next!

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In today's episode, I share how you can be creating content, offers, and doing other things to keep your practice going. As we continue going through this crazy unprecedented time its important to keep up your content and creating new ways to keep your clients coming in for the care of their pets. Luckily being an essential business means you get to stay open to provide your most needed services. 

Consider teaming up with local businesses that you can integrate into your practice (ie pet sitters, dog trainers, pet stores that don't offer delivery, etc..) Think of products to provide for your client's items they will need before, during and after vet visits 

One very important thing to remember is that now is the time to prepare how you will operate when all stores open as normal again. During this time you can create an opportunity and demand for specific products and services to have people come in at a later time. Create offers that will be for future needs.

Consider how you can continue to offer special means of services for the foreseeable future and even after for specific groups of people. Having telemedicine, in-home visits, and mobile services being offered right now is extremely important but even after COVID-19, it will still be beneficial to offer these services for high-risk clients of yours.

Also, keep in mind how you phrase your content copy. Think about using other words other than essential such as high risk, emergency, and urgent to describe the services you are providing at this time. Avoiding using the word essential will help in the long run to keep pet parents knowing that all parts of preventative medicine are essential to the health of their pets.

Be sure to listen and let me know if you have any questions, comments or need help with anything! 

In Todays Inbetweenisode I share a super simple tactic to use to make your marketing stand out.

Be sure to listen and let me know if you have any questions, comments or need help with anything! 

Whether you are currently using Google AdWords or thinking of using Adwords for your practice's digital marketing its always good to keep your Adwords running the absolute best they can.

In Todays Episode I share 4 tips and tactics you can use to improve your Google AdWords experience! We take a bit of a more advanced dive into Google AdWords so you can get the most of AdWords for your veterinary practices digital marketing.

1) Dayparting 

Dayparting can help cut down on unnecessary expenses by only running your ads during the times your veterinary practice is actually open for business. This will help you attract new clients who are actually looking to come in now.

2)Bid Adjustments For Schedules

Make adjustments for days of the week that may be lighter on the staff available in your practice, you can adjust to what best fits for you on what days and what times. 

3)Bid adjustment for location

This is great for mobile veterinary clinics, pet supplies delivery services or home visit veterinarians. You can focus on areas that are the best for your services and keep it as local as you want.  A useful tool to help you cut down on travel time as well. Use zipcodes to see where most of your clients are coming from and where you can target the best.

4)Call out and Site link Extensions

The more space you take up with your ads the better the chance you have at increasing your clicks through rates. Sitelink extensions are a great place to also update your clients of new temporary times or features. Use these as a way to highlight the specialties of your practice.

Be sure to listen and let me know if you have any questions, comments or need help with anything!