The Vertical Buzz – Details, episodes & analysis

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The Vertical Buzz

verticalbuzzdistro

Tv & Film

Frequency: 1 episode/7d. Total Eps: 21

The Vertical Buzz is a podcast all about the emerging genre of Vertical filmmaking -- i.e. "Verticals"

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Nick Ritacco | Pirates, Shakespeare, and Vertical Fame: The Vertical Buzz S2E7

Season 2 · Episode 7

Thursday, June 11, 2026 • Duration 01:10:04

Welcome to The Vertical Buzz, where vertical entertainment finds its voice. This week, host Buzz Leer sits down with Nick Ritacco, a Chicago-born actor, athlete, baseball fan, and one of the standout leading men in the vertical drama space.

Nick shares how a high school injury led him from baseball into theater, how New York and Shakespeare shaped his foundation as an actor, and how early TV roles on Homeland and Law & Order: SVU helped push him toward Los Angeles. From there, Buzz and Nick get into his rise in verticals, the role that changed everything, what it takes to keep working in this fast-moving format, and why the vertical community has become so meaningful to him.

They also break down Kiss of the Pirate King, Nick’s pirate vertical with Emma Reinagel, including the behind-the-scenes reality of shooting on a real ship, sword fights, costumes, and why genre experimentation is pushing the space forward. Plus: Chicago sports, theater roots, hidden food spots, AI concerns, fan connection, and the future of vertical entertainment.

In this episode, you will learn: • How Nick Ritacco went from baseball dreams to theater • Why Chicago, New York, and Shakespeare shaped his acting foundation • How Homeland, Law & Order: SVU, and Lifetime led him toward LA • How Nick found verticals before the space had a clear name • Why Fated to My Forbidden Vampire changed his life • What makes vertical acting different from traditional film and TV • How Kiss of the Pirate King was made on a real ship • Why vertical fans and community matter so much • How Nick thinks about AI, rules, and protecting actors • Why vertical storytelling is still just getting started

Chapters 00:00 Welcome to Vertical Buzz 01:00 Meet Nick Ritacco 02:57 Chicago Sports Rivalries 04:29 From Baseball to Theater 09:35 New York and Shakespeare 12:02 First TV Breaks and LA Move 17:06 Finding Vertical Stardom 25:27 Quiet Air Purifier Pitch 26:17 Role That Changed Everything 27:43 Tropes Getting Better 28:52 Pirate Vertical Behind Scenes 32:08 Hooking Viewers and Fan Favorites 36:29 Trailer Reaction and Rapid Fire 42:35 Chicago Theater Roots 45:46 Hidden Chicago Eats 46:20 Thanksgiving at Marios 47:01 Favorite Chicago Movies 48:53 New York Summer Stories 52:55 Vertical Acting Mindset 55:03 AI Fears and Rules 01:02:00 Vertical Community Wrap

Sponsor: AEIRO (Arrow Air Purifiers) AEIRO Air Purifiers help identify, reduce, and monitor airborne contaminants to create a cleaner indoor environment for homes and professional spaces. Featured in this episode: AEIRO AC150, powerful enough to clean rooms 300+ sq ft, quiet enough for production, with smart sensor controls and true HEPA plus carbon filtration. Website: AEIRO.co

Rapid Fire Sponsor: VertiCast VertiCast is a casting app built for the speed of vertical storytelling. Actors can create profiles, upload clips, showcase social links, and make it easier for casting directors and producers to discover them quickly. Website: VertiCastApp.com Instagram: @verticastapp

Guest: Nick Ritacco Nick Ritacco is a Chicago-born actor, athlete, and avid baseball fan. After realizing he probably would not become the starting shortstop for the White Sox, Nick moved to New York City, where he earned his BFA from NYU’s Tisch School of the Arts and trained at the Stella Adler Studio for Acting. He performed in numerous theatrical productions, helped launch a Shakespearean theater company, and later moved into television with a recurring role on Showtime’s Homeland and a co-star role on NBC’s Law & Order: SVU. After moving to Los Angeles with his tabby cat Cora, Nick has worked in Lifetime Movie Network projects and has become one of the most recognizable actors in vertical dramas, with more than 40 verticals and counting. Instagram: @nick.ritacco

Host: Buzz Leer Instagram: @buzz_leer

A Glendale Podcast Studio Production Instagram: @glendalepodcaststudio

Social Media Coordinator: Ana Karina Cano Instagram: @anakarinacano

Theme Song by Grace Leer and Bryan Dawley

Public Relations and Media: Robb Leer Leer Communications, Inc.

Special thanks to all of my support team, friends, and family. Host, Buzz Leer

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Paul Ruddy | From Emmy Winner to Vertical Casting: The Vertical Buzz S2E6

Season 2 · Episode 6

Thursday, June 4, 2026 • Duration 01:15:49

Welcome to The Vertical Buzz, where vertical entertainment finds its voice. This week, host Buzz Leer sits down with Emmy Award-winning casting director Paul Ruddy, one of the most influential casting voices in the vertical space today.

Paul is currently casting at DramaBox and has worked across more than 250 film, television, digital, and vertical projects for platforms including Netflix, Disney, Hallmark, Lifetime, Fox, Paramount Plus, Peacock, ReelShort, Pocket FM, and DramaBox. In this episode, Buzz and Paul break down how vertical casting actually works, why the space is growing so fast, and what actors need to understand if they want to stand out.

They talk about Paul’s early agency days at Abrams Artists and The Gersh Agency, the cake trivia moment that unexpectedly pushed him toward casting, his Emmy win for EastSiders, and how the pandemic changed the casting process forever. Then they go deep on verticals: how actors are being discovered, why the first 20 seconds of an audition matter, how agents are finally embracing the space, and why vertical is becoming a legitimate new lane of entertainment.

This episode also introduces VertiCast, our new industry sponsor for the Rapid Fire segment. VertiCast is built specifically for the fast-moving world of vertical casting, helping actors create profiles, upload clips, and get discovered by casting directors and producers.

In this episode, you will learn: • How Paul Ruddy went from law school to talent agencies to casting • What working at Abrams Artists and The Gersh Agency taught him about actors • The unexpected cake trivia story that pushed Paul toward casting • How Paul won an Emmy for EastSiders and found out in his kitchen during the pandemic • Why self-tapes are not going away and why actors need to master them • How Paul first discovered verticals through Pocket FM • Why verticals remind Paul of early Hallmark and classic soap opera evolution • What casting directors look for in the first 20 seconds of an audition • Why preparation, strong choices, and knowing the script matter more than perfection • How casting volume works when companies are making 10 to 20 verticals a month • Why agents and managers are now building vertical divisions • How unknown actors can still break through if the audition is strong • Why every audition matters, even if you do not book the role

Eric Guilmette | Vertical's Most Romantic Leading Man: The Vertical Buzz S2E5

Season 2 · Episode 5

Thursday, May 28, 2026 • Duration 01:11:16

Welcome to The Vertical Buzz, where vertical entertainment finds its voice. This week, host Buzz Leer sits down with Eric Guilmette, one of the most recognizable leading men in the vertical drama world, to talk about the unusual path that brought him from romance novel covers to nearly 50 vertical films, producing, poetry, and a rapidly growing fan base.

Before vertical storytelling exploded, readers were already connecting with Eric’s face on more than 200 romance novel covers. That early romance audience gave him a unique understanding of the tropes, fantasies, and fan connection that now drive the vertical space. Eric and Buzz break down how that world connects directly to vertical dramas, why early productions had serious growing pains, and how the industry has evolved from chaotic sets into a legitimate entertainment lane.

They also dive into Eric’s work as a producer, including Love and Blood, the vampire vertical that became one of Buzz’s favorite projects of the year and won Best Supernatural Vertical at the Vertical Drama Love Fan Awards. Eric also opens up about his poetry book Sex and Oatmeal, how writing became a form of healing, the Ink Collective event in London, his connection with fans through Cameo, and where he believes vertical storytelling is headed next.

In this episode, you will learn: • How Eric Guilmette went from romance novel covers to vertical drama stardom • Why the romance novel world and vertical dramas have such a strong audience overlap • What Eric’s first vertical experiences were really like and how the space has improved • Why vertical view counts can be complicated and what the numbers really mean • How Eric stepped into producing with Love and Blood • Why cinematic storytelling matters if verticals are going to keep growing • How Sex and Oatmeal became a poetry book, a healing tool, and a creative extension of Eric’s life • What Eric learned from building The Ink Collective in London • How Cameo and fan messages have changed his relationship with the audience • The realities of vertical filming, including speed, intimacy scenes, title changes, and production pressure • Why Eric believes the future of verticals depends on better stories, more genres, and real human creativity

Chapters 00:00 Vertical Buzz Cold Open 01:27 Meet Eric Guilmette 05:05 Awards and Vertical Fame 06:15 First Verticals and Growing Pains 07:59 Modeling Origin Story 09:28 Romance Cover Breakthrough 12:10 Books to Verticals Pipeline 14:19 Sponsor Break and Reset 15:18 Views Numbers Reality Check 17:38 Producing Love and Blood 37:37 Sex and Oatmeal Book 37:56 Poetry as Healing 38:57 Ink Collective London 40:18 Cameo and Fan Impact 41:01 Rapid Fire Acting 44:03 Vertical Filming Realities 45:37 Massachusetts Rapid Fire 51:58 Sponsor Break Aiiro 52:53 Fan Questions Answered 01:02:16 Future and Farewell

Royce Lundquist | Surfing the Vertical Wave: The Vertical Buzz S2E4

Episode 14

Thursday, May 21, 2026 • Duration 01:23:48

Welcome to The Vertical Buzz, where vertical entertainment finds its voice. This week, host Buzz Leer sits down with Royce Lundquist, one of the most exciting new leading men in the vertical space, to talk about his fast rise as an actor, his creative roots, and the new ventures he is building beyond the screen.

Royce shares his journey from being a homeschooled theater kid in a Navy family, to studying at the Orange County School of the Arts, Pace University, and Loyola Marymount University, to finding his way into vertical films with Queen of the Court. He also talks about surfing, discipline, SoCal roots, and why determination has shaped both his acting career and his entrepreneurial path.

Then Buzz and Royce dive into the craft of vertical acting, what makes a true leading man in the 9:16 world, and how the space is changing as new platforms and creators push for more elevated storytelling. Royce also breaks down Playback, To Her Beat, Monkey Boy Films, and his new real estate storytelling venture with The Ivy Group, including Open House Open House and The Duel.

In this episode, you will learn: • How Royce Lundquist went from theater kid to vertical leading man • Why surfing, discipline, and determination shaped his creative mindset • How Royce found vertical films and what changed his mind about the format • What it was like working on Queen of the Court, Call Sign Legacy, To Her Beat, and Playback • How vertical acting demands preparation, specificity, and strong character choices • What fans respond to in a great vertical leading man • Why the vertical space is moving beyond formula and into more elevated storytelling • How Monkey Boy Films started and what Royce is building as a director and producer • How Open House Open House and The Duel are turning real estate marketing into cinematic storytelling • Why Royce sees vertical entertainment as unpredictable, fast-moving, and full of opportunity

Chapters 00:00 Vertical Buzz Intro 01:17 Meet Royce Lundquist 03:27 Theater Kid Origins 05:28 SoCal Roots and Commute 07:32 Surfing and Determination 11:01 Finding Vertical Films 15:27 Call Sign Legacy Stories 20:35 Vertical Craft and Set Life 28:16 Sponsor Break Aeiro 29:28 Leading Man and Elevating Space 42:04 Royce's New Ventures 43:15 Playback Story Breakdown 44:19 Mexico City Shoot 44:39 Monkey Boys Origins 46:22 First Musical Vertical 48:55 Trailer Reactions 52:19 Sponsor Break Aeiro 53:23 Monkey Boy Business Model 59:14 Open House 01:02:21 The Duel And Wrap Up

D'Arcy Smith | Vertical Acting Goes to School: The Vertical Buzz S2E3

Season 2 · Episode 3

Thursday, May 14, 2026 • Duration 01:14:01

Welcome to The Vertical Buzz, where the vertical entertainment world finds its voice. This week, host Buzz Leer sits down with D'Arcy Smith from the University of Cincinnati to talk about a major shift for the vertical space: vertical storytelling is entering academia.

D'Arcy is teaching vertical performance at the university level, which means this format is no longer just something actors stumble into on set. It is becoming something performers can study, train for, and understand before they ever walk into an audition room. Buzz and D'Arcy break down what vertical acting requires, why the style is different from traditional film and TV, how students react to the format, and why more acting programs may need to catch up fast.

They also talk about D'Arcy’s student vertical productions, the Vertical Drama Love Fan Awards nomination, data and audience reach, why scripts can feel cheesy, and how actors can still ground the work in truth. Then they hit rapid fire, Cincinnati food culture, Findlay Market, voiceover training, motion capture, and the future of digital performance.

In this episode, you will learn: • Why vertical storytelling belongs in the classroom • How D'Arcy Smith started teaching vertical performance at the University of Cincinnati • What students first think when they encounter vertical dramas • How acting in verticals differs from traditional film and TV • Why vertical requires emotional commitment, physicality, and speed • How student productions are being built around short vertical episodes • What the Vertical Drama Love Fan Awards nomination meant for the program • Why academia needs to adapt as vertical entertainment grows • How data, views, and global reach change the way creators understand audiences • Why actors need to “eat the cheese” while still grounding the story in truth • How voiceover, motion capture, and digital performance connect to the future of acting

Chapters 00:00 Welcome to Vertical Buzz 01:08 Meet D'Arcy Smith 02:30 Why Teach Verticals 04:43 Curriculum Pushback 06:23 Inside the Class 07:03 Acting Style Shift 09:03 Student Productions Setup 13:04 Award Nomination Story 17:42 Academia Must Adapt 25:19 Data and Audience Reach 39:12 Eat The Cheese 39:45 Why Scripts Feel Cheesy 41:14 Ground It In Truth 42:10 Rapid Fire Begins 42:49 Format Skills And Future 45:37 Cincinnati Food Debate 49:57 Findlay Market Must Do 51:09 Sponsor Break Aiiro 52:33 Awards Community Vibes 54:21 Voice Lab And Wrap Up

Felix Merback | Vertical's Smoothest Villain: The Vertical Buzz S2E2

Season 2 · Episode 2

Thursday, May 7, 2026 • Duration 01:13:04

Welcome to The Vertical Buzz, where the vertical entertainment world finds its voice. This week, host Buzz Leer sits down with Felix Merback, one of the hottest leading men in vertical storytelling right now, to break down what makes this format so addictive, what acting for closeups really demands, and why the vertical boom is still wide open for creators who are willing to move fast.

Felix shares his origin story from arriving in LA post-2020 to booking his first vertical, why the Wild West era was the perfect time to get in, and how he had to recalibrate his craft for the phone booth frame of 9:16. Then Buzz and Felix go deeper into the business side, including the origin of FMA Productions and how a new wave of creators is trying to push vertical storytelling forward without alienating the audience that made the format explode.

They also hit rapid fire, set life snacks, dream co-stars, on-set red flags, hidden talents, and the pressure every creator feels to capitalize on this moment while the industry is still being built in real time.

In this episode, you will learn: • What acting for vertical closeups forces you to unlearn and rebuild as a performer • Why vertical hooks audiences so fast, and why it is hard to stop at one episode • Why getting in early mattered and what the Wild West taught the pioneers • The difference between being a working actor in verticals versus being labeled a vertical actor • The origin of FMA Productions and how Felix is thinking like a builder, not just a lead • How vertical storytelling is changing, including what needs to evolve next • Rapid fire takes, set snacks, dream co-stars, and red flags on set • How Felix thinks about fame versus control, and the pressure to capitalize • What makes verticals viral, and what the future of vertical Hollywood could look like

Chapters 00:00 Welcome to Vertical Buzz 01:31 Meet Felix Merback 03:26 Felix Origin Story 05:30 Acting for Vertical Closeups 09:18 Why Vertical Hooks Us 10:43 Early Adopters and Wild West 14:15 Working Actor vs Vertical Actor 20:11 Sponsor Break Aero AC150 21:10 FMA Productions Origin 28:37 Changing Vertical Storytelling 37:12 Rapid Fire Warmup 38:05 Set Life Snacks 38:24 Dream Co Star Pick 39:13 On Set Red Flags 40:21 Hidden Talents Revealed 41:41 Fame Versus Control 42:03 Pressure To Capitalize 45:29 Future Of Vertical Hollywood 46:58 What Makes Verticals Viral 57:48 Projects Fans And Farewell

Tina Contogenis | A Talent Agency Goes Vertical: The Vertical Buzz S2E1

Episode 13

Thursday, April 30, 2026 • Duration 01:14:02

This week on The Vertical Buzz, Season 2 kicks off with the person who helped legitimize the vertical space in Los Angeles. Host Buzz Leer sits down with Tina Contogenis, founder of Eris Talent Agency, to break down why vertical is no longer a trend, how the money and views proved the model, and what actors need to understand if they want to compete in the fastest-growing lane of entertainment.

Tina shares the moment she realized actors were earning real money, how Eris built the first agency division focused specifically on vertical content, and what has changed as the space matures from Wild West chaos into a structured marketplace. They also get into what casting is actually prioritizing right now, why vertical is becoming a smarter path than traditional TV for many performers, and what the next wave looks like as AI, deepfakes, and new laws start to collide with talent rights.

The episode includes rapid fire takes, must-watch apps, Eris's strict “no assholes” policy, and a day-in-the-life look at what a modern talent agency is juggling with the vertical boom.

In this episode, you will learn: • Why Season 2 is about defining the space, not just discovering it • What the first vertical wakeup moment looked like from an agent’s perspective • How views and money proved vertical is an industry, not an experiment • What changed from the early Wild West days to today’s more structured ecosystem • What casting looks for right now, including pace, looks, and versatility • Why vertical wins for working actors, and how to build a real vertical strategy • Must-watch vertical apps and where the best opportunities are heading • The “no assholes” policy and why set culture matters more than ever • AI threats, deepfakes, and what new law is trying to do about it • The future of vertical economics, rates, and how the space may evolve next

Chapters 00:00 Season Two Begins 00:47 Vertical Revolution 01:48 Industry Gets Real 02:57 Meet Tina Aris 04:57 First Vertical Wakeup 06:57 Views Money Proof 08:59 From Wild West 21:18 Casting Looks Talent 26:04 Sponsor Break 27:05 Why Vertical Wins 37:32 Rapid Fire Takes 38:34 Must Watch Vertical Apps 39:50 No Assholes Policy 40:59 AI Threats Ahead 42:36 Deepfakes And New Law 45:09 Future Of Vertical Economics 51:00 Tina Agent Origin Story 52:51 Aris Entertainment Expansion 56:03 Boundaries Intimacy Negotiations 01:01:51 Day In The Life Wrap Up

The Vertical Drama Love Fan Awards | The Vertical Buzz Season 1 Finale: Episode 12

Season 1 · Episode 12

Wednesday, April 22, 2026 • Duration 01:40:40

Welcome to the Season 1 finale of The Vertical Buzz. This is a special edition episode and a full preview of the Vertical Drama Love Fan Awards happening this Thursday in Los Angeles. Vertical is moving fast, but the biggest story is even bigger: fans are not just watching anymore. Fans are shaping what wins, what gets made, and what becomes the next breakout.

Buzz Leer is joined in studio by Sam Silliman and Amy Sullivan Riley, with Jen Cooper joining remotely from the UK. Jen is the founder of Vertical Drama Love and the Vertical Drama Love Fan Awards, and this episode is your inside look at how the awards work, what makes a winner, and why this community has grown into a sold out live Hollywood theatre event with a global live stream.

Then the panel breaks down the top nominees in the Vertical of the Year category, reacts to nominee clips, talks genre trends, and debates what is actually pushing the medium forward right now. If you love vertical dramas, this is the episode to watch before the big night.

In this episode, you will learn: • How the Vertical Drama Love Fan Awards works and how the winners are chosen • What separates a nominee from a winner and why global voting matters • What makes a vertical feel like a true Vertical of the Year contender in 2026 • Why vertical is evolving so fast and how audience behavior drives what gets made • Reactions and debate on the top Vertical of the Year nominees across multiple platforms • How the Fan Awards grew from an online fan project into a live event in Los Angeles • Where vertical entertainment is headed next and what fans are demanding more of

Rick Shepherd | Pushing Vertical Boundaries: The Vertical Buzz Episode 11

Season 1 · Episode 11

Thursday, April 16, 2026 • Duration 01:07:12

Welcome to The Vertical Buzz. Host Buzz Leer sits down with actor, writer, and director Rick Shepherd to talk about what happens when a traditionally trained filmmaker jumps into vertical storytelling and has to rethink everything for the 9:16 frame.

Rick shares his Cleveland performance roots, his training across Case Western Reserve University and grad programs in London and Columbia University, and how COVID became the unexpected runway that pushed him deeper into indie filmmaking, collaboration, and ultimately vertical series. From there, the conversation gets practical and specific: what makes vertical different from horizontal, which genres can thrive in the tall frame, and why indie filmmakers may be sitting on a once-in-a-generation opportunity while the ecosystem is still being built.

Buzz and Rick also dive into Rick’s horror vertical series Dead Signal, including what it took to build a higher-quality project with recognizable vertical talent and why horror and action can be perfect for the vertical format. They close with rapid fire, a Cleveland detour, and a real conversation about the fight for the vertical ecosystem as bigger Hollywood players move in and the current platforms decide what the future looks like.

In this episode, you will learn: • How Rick Shepherd’s early performance life and theater training shaped his filmmaking mindset • How COVID, indie films, and community collaboration helped Rick transition into vertical work • What it takes to enter vertical filmmaking as a director and actor, even if you come from traditional cinema • Dead Signal and what goes into producing an elevated genre vertical series • Vertical vs horizontal storytelling and how the tall frame changes opportunity, staging, and genre • Why indie filmmakers may have more opportunity in vertical right now than in traditional film and TV • The future of vertical entertainment and why creators need a seat at the table as the space grows • Rapid fire takes plus Cleveland talk, Polish Boys, and the Christmas Story house

Chapters 0:00 Intro & Welcome 3:27 Rick Shepherd Bio 8:35 Early Life & Performance Roots 11:20 COVID, Indie Films & Moving to LA 13:55 Entering Vertical Filmmaking 21:26 Dead Signal: The Horror Series 25:24 Vertical vs Horizontal Storytelling 31:23 The Future of Vertical Entertainment 42:31 Rapid Fire & Cleveland Chat 47:53 Opportunities for Indie Filmmakers 55:13 Dream Vertical Project 58:21 The Fight for the Vertical Ecosystem

Emma Reinagel | Vertical Acting in 9:16: The Vertical Buzz Episode 10

Episode 10

Thursday, April 9, 2026 • Duration 01:04:40

This week, Buzz is joined by Emma Reinagel, one of the most highly sought-after rising stars in the vertical entertainment world. Emma and Buzz break down what it really takes to act in 9:16, why the format is exploding, and how the next generation of actors is using verticals as a fast-track training ground.

They also talk about their feature film The Abduction of Sal Bedford, a found footage documentary-style sci-fi horror that won Best Sci-Fi Feature at the LA Independent Film Festival, plus what a typical vertical day looks like when you are moving nonstop for 12 hours and the script is still evolving. Emma shares practical advice for actors who want to break in, how she builds character playlists, and why vertical performance is intentionally bigger while still needing truth and nuance. The episode closes with fan connections, social media growth, and where vertical entertainment might be headed as AI ramps up.

In this episode, you will learn: • What made The Abduction of Sal Bedford such a unique acting challenge and why the table read mattered • Emma’s journey from St. Louis to LA and how she booked her first LA project fast • What Emma’s first vertical experience was like and why early scripts could be messy • Acting in verticals vs traditional film, including size, speed, and client notes on set • What a typical day on a vertical set looks like when you are in every scene • Rapid fire Q and A, including character playlists and what makes someone stop scrolling • How fans connect and how Emma’s social media has grown in the last few months • Where vertical entertainment could go next, including AI, quality shifts, and safer sets • Advice for young actors on how to start, what to submit, and how to be a great teammate on set

Chapters 0:00 Intro 3:42 The Abduction of Sal Bedford 8:25 Emma’s Journey from St. Louis to L.A. 13:55 First Vertical Film Experience 19:45 Acting in Verticals vs Traditional Film 27:07 A Typical Day on a Vertical Set 38:29 Rapid Fire Q&A 44:36 Fan Connections & Social Media 46:50 The Future of Vertical Entertainment 56:55 Advice for Young Actors

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The Vertical Buzz – Details, episodes & analysis

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