Explore every episode of the podcast The Venue Podcast
| Title | Pub. Date | Duration | |
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| 50/50 Business Partnerships: What I Learned Co-Owning a Wedding Venue | 07 Sep 2026 | 00:31:48 | |
Vista View Events existed for five years before Kinsey owned all of it. For those five years she had a business partner — a true fifty-fifty, and a family member on top of it. In this episode, Kinsey tells listeners what a two-person equity partnership actually is, what it felt like to live inside one, and why the structure you choose on day one follows you for years. She breaks down why an even ownership split creates a built-in deadlock risk, why "we're family" so often replaces a real agreement (and why that's a reason to formalize, not skip it), and the self-drafted, never-reviewed operating agreement that became a liability the moment the partnership started ending. Kinsey closes with an honest, balanced look back: she'd partner again, buy out again, and buy a business again — the partnership era built the venue she now owns outright. But the even split and the unreviewed paperwork are the two decisions she'd never repeat. If you want to see Kinsey's Profitable Partnerships pdf you can do that HERE. Enjoyed this episode? Leave us a rating and review on Apple Podcasts or Spotify — it's the single biggest lever for new listeners finding the show. Connect with Kinsey and Lindsay Kinsey's email: kinsey@shecreatesbusinesspodcast.com Lindsay's email: hello@thelindsaylucas.com If you're considering selling your venue or looking to acquire one, reach out to start the conversation.
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| How Exclusive Vendor Partnerships Work at a Wedding Venue | 31 Aug 2026 | 00:40:47 | |
Most venue owners have a recommended vendor list. Almost none of them have an exclusive vendor partnership — and the difference is worth real money and a dramatically better client experience. In this episode, Kinsey pulls back the curtain on the partnership she's had for years with her wedding coordinator at Vista View Events, breaking down what separates a casual referral from a formalized business arrangement. She covers the moment that pushed her to formalize the relationship, what a real partnership actually protects and provides that a rotating referral list never will, and the core pieces every partnership agreement needs — payment structure, documented expectations in both directions, and term and exit terms that protect booked couples no matter what happens between the businesses. Kinsey also gets honest about the limits: she started with three vendor partner companies and scaled back to one, a call about her own bandwidth, not a failure of the model. She closes with a simple self-audit to help you identify when/if you're ready for an exclusive vendor partnership at your venue. If you'd like to see Kinsey's Profitable Partnerships pdf you can do that HERE. Enjoyed this episode? Leave us a rating and review on Apple Podcasts or Spotify — it's the single biggest lever for new listeners finding the show. Connect with Kinsey and Lindsay Kinsey's email: kinsey@shecreatesbusinesspodcast.com Lindsay's email: hello@thelindsaylucas.com If you're considering selling your venue or looking to acquire one, reach out to start the conversation.
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| Part 2: Niche Venues and the Trends that Support Them | 24 Aug 2026 | 00:33:29 | |
If the last episode was about the value end of the barbell economy, this one is about the other side of it. Luxury clientele aren't disappearing in 2026 — they're spending more intentionally, and private estate venues are exactly where that spending is landing. In this episode, we dig into why affluent couples are choosing smaller guest lists on purpose, why "destination feel without the destination hassle" is becoming the new standard for luxury weddings, and how one venue owner built a private estate specifically to capture this exact client. What You'll Learn
Connect with Kinsey and Lindsay: Kinsey's email: kinsey@shecreatesbusinesspodcast.com Lindsay's email: hello@thelindsaylucas.com If you're considering selling your venue or looking to acquire one, reach out to start the conversation.
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| Niche Venues and the Trends that Support Them | 17 Aug 2026 | 00:43:53 | |
Guest lists might be shrinking — but that doesn't mean the wedding industry is slowing down. In this episode, we break down the data behind the micro wedding growth in certain markets, why economic pressure is reshaping how couples plan, and how one venue owner read the market early enough to build exactly what couples are asking for right now. What You'll Learn:
Connect with Kinsey and Lindsay: Kinsey's email: kinsey@shecreatesbusinesspodcast.com Lindsay's email: hello@thelindsaylucas.com If you're considering selling your venue or looking to acquire one, reach out to start the conversation.
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| Behind the Mic: What to Expect from The Venue Podcast | 17 Aug 2026 | 00:07:39 | |
Consistency has been the name of the game for most podcasts — but not this one, at least not right now. In this episode, Kinsey and Lindsay get honest about why they're stepping away from a rigid release schedule and embracing a little unpredictability instead. They walk through the real reasons behind the shift, why it doesn't mean a drop in quality or commitment to the show, and what listeners can actually expect (and not expect) going forward. This one's less about wedding venue trends and more about the two people behind them — why the business demands of running a venue consulting/brokerage don't always leave room for a tidy weekly format, and why they'd rather show up with something worth listening to than show up just to hit a deadline. Enjoyed this episode? Leave us a rating and review on Apple Podcasts or Spotify — it's the single biggest lever for new listeners finding the show. Connect with Kinsey and Lindsay Kinsey's email: kinsey@shecreatesbusinesspodcast.com Lindsay's email: hello@thelindsaylucas.com If you're considering selling your venue or looking to acquire one, reach out to start the conversation.
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| The Hidden Role Behind Every Smart Venue Sale | 04 May 2026 | 00:32:55 | |
If you've ever thought about buying or selling a wedding venue, you've probably realized one thing quickly—this is not your average real estate transaction. In this episode, Lindsay is breaking down what a business broker for wedding venues actually does, who she serves, and why this role has become increasingly important in today's market. Because here's the truth: selling a venue isn't just about the land or the buildings. It's about the business. The systems. The brand. The revenue. And positioning it all in a way that attracts the right buyer at the right price. Inside this episode, Lindsay walks you through:
Whether you're years away from selling or actively looking to acquire a venue, this episode will give you clarity on what's actually happening behind the scenes—and how to move forward strategically. If you're serious about buying or selling a wedding venue, this is your starting point. Next Steps: Connect with Kinsey and Lindsay: Kinsey's email: kinsey@shecreatesbusinesspodcast.com Lindsay's email: hello@thelindsaylucas.com | |||
| Lindsay's next evolution for wedding venues | 27 Apr 2026 | 00:37:39 | |
This episode is a little different—and a big one. After years of working alongside wedding venue owners to launch, scale, and systemize profitable businesses, Lindsay is officially expanding her role. She is now operating as a business broker for wedding venues. This evolution didn't happen overnight. It came from years of working closely with owners who built incredible businesses and then came back asking the same question: "Can you help me sell?" At the same time, she had aspiring owners asking where they can find profitable, established venues to purchase—without starting from scratch. This episode connects those two worlds. Inside this episode Lindsay is sharing:
This isn't just a new offer—it's a natural extension of the work she's already been doing behind the scenes. If you've ever thought about selling your venue, acquiring one, or simply want to understand your options long-term, this episode will give you clarity on what's now available to you. Next Steps: Connect with Kinsey and Lindsay: Kinsey's email: kinsey@shecreatesbusinesspodcast.com Lindsay's email: hello@thelindsaylucas.com | |||
| Business Partnerships for Venue Owners: What I Learned From 10 Years and 3 Different Partnerships | 20 Apr 2026 | 00:35:57 | |
Partnerships can accelerate your business… or completely unravel it. In this episode, Kinsey breaks down her experience with three very different types of partnerships — what worked, what didn't, and what she would absolutely do differently today. If you've ever considered bringing on a business partner (or are currently in a partnership that feels unclear), this episode is your due diligence checklist. We cover:
Kinsey also shares details about her new digital download, Profitable Partnerships, a practical PDF guide that goes deeper into structure, expectations, financial alignment, and protective conversations every business owner should have before signing anything. If you're thinking about entering a partnership — or restructuring one — this is required listening. Grab the Profitable Partnerships PDF here: Connect with Kinsey and Lindsay: Kinsey's email: kinsey@shecreatesbusinesspodcast.com Lindsay's email: hello@thelindsaylucas.com | |||
| Carousel Posts: The LinkedIn of Instagram (Why Venues Are Missing Out) | 13 Apr 2026 | 00:30:40 | |
If you're posting pretty photos and hoping couples inquire… this episode is your wake-up call. Today we're breaking down why Instagram carousels are one of the most underutilized (and highest-converting) tools wedding venue owners can use to build authority, educate couples, and pre-qualify leads before they ever book a tour. We're diving into the psychology behind why people swipe, how to structure a high-converting carousel, and exactly how to build one inside Canva — even if you don't consider yourself "creative." Inside this episode, we cover: • Why people swipe carousels (hint: it's curiosity, not obligation) This episode is tactical. You'll leave knowing exactly what to post, how to structure it, and how to use carousels to position yourself as the expert in your market — not just another venue with pretty photos. Because carousels don't just get engagement. ✨ Want this done for you? Inside The Venue Marketing Machine, we provide: You're not guessing. You're executing a proven format we've tested across dozens of venues. Listen now and start posting smarter. Connect with Kinsey and Lindsay: Kinsey's email: kinsey@shecreatesbusinesspodcast.com Lindsay's email: hello@thelindsaylucas.com | |||
| Why you fail at content consistency (it's not what you think) | 06 Apr 2026 | 00:37:55 | |
Why you fail at content consistency (it's not what you think) You're not inconsistent. You're isolated. Every January, venue owners start strong — posting 4–5 times a week, full of momentum and fresh ideas. By mid-month, it slows down. By February? Silence. It's not laziness. In this episode, Kinsey breaks down the real reason venue owners struggle with content consistency — and why willpower isn't the solution. In This Episode, We Cover:
Consistency is not a personality trait. It's a system. If you don't have:
You will fall off. And it has nothing to do with your work ethic. If your venue's content has felt like a ghost town lately, this episode will change how you approach marketing — permanently.
🎯 Want built-in accountability for your venue marketing?
Other resources mentioned in the episode: Connect with Kinsey and Lindsay: Kinsey's email: kinsey@shecreatesbusinesspodcast.com Lindsay's email: hello@thelindsaylucas.com | |||
| Creating a Client Portal That Becomes the Calm in the Chaos | 18 Mar 2026 | 00:27:13 | |
Wedding planning is exciting… but it can also feel overwhelming for couples. In this episode, we break down how to create a client portal that becomes the calm in the chaos — a centralized hub that answers questions before they're asked, reduces inbox overwhelm, and elevates your couples' experience from day one. Kinsey walks through exactly what she stocks inside her client portal, how she introduces it to couples so they actually use it, and how this one system saves hours of back-and-forth while increasing professionalism and trust. We cover:
If you want to create a smoother client experience while protecting your time as a venue owner, this episode is for you. Connect with Kinsey and Lindsay: Kinsey's email: kinsey@shecreatesbusinesspodcast.com Lindsay's email: hello@thelindsaylucas.com | |||
| AI Search Visibility for Venues [Part One] | 04 Aug 2025 | 00:35:17 | |
Search is changing—and fast. With AI-generated answers now appearing at the top of platforms like Google and Bing, venue owners need to start thinking beyond traditional SEO. In this episode of The Venue Podcast, Kinsey Roberts and Lindsay Lucas dig into AI search visibility and what it means for wedding venues moving forward. You'll learn what AI search actually is, how it's different from standard search results, and—most importantly—how to position your venue to stay visible and competitive in a changing digital landscape. We cover: If you're wondering how your venue can stay ahead of the curve and keep showing up when couples are planning online, this episode is your roadmap. Resources Mentioned in this Episode: Marketing against the grain podcast Connect with Kinsey and Lindsay: Kinsey's email: kinsey@shecreatesbusiness.com Lindsay's email: hello@thelindsaylucas.com | |||
| How to Optimize Your Google Business Profile | 28 Jul 2025 | 00:36:39 | |
Episode Summary: In this episode of The Venue Podcast, Kinsey Roberts and Lindsay Lucas break down how wedding venue owners can fully optimize their Google Business Profile to improve visibility, build trust with potential clients, and drive more qualified inquiries. Whether you're just claiming your profile or looking to take it from "meh" to magnetic, this episode walks you through practical steps that will make your venue easier to find and more enticing to book. What we cover: If you're relying solely on social media or your website to get found, you're missing a huge opportunity. This episode will help you make your venue stand out where it matters most. Connect with Kinsey and Lindsay: Kinsey's email: kinsey@shecreatesbusiness.com Lindsay's email: hello@thelindsaylucas.com | |||
| The Tech Stack That Runs My Venue Business (For Under $400/Month) | 23 Jul 2025 | 00:17:29 | |
The detailed breakdown of Kinsey's Tech Stack to run her wedding venue, Vista View Events for less than $400/month. Here's the List: All social media content (Instagram carousels, Facebook posts, Reels covers) Photo editing and headshot retouching PDF guides and digital products Physical printed materials (thank you cards, planners, branded envelopes)
Client Management System Central CRM for all client relationships Contract and agreement storage Client portal functionality Custom lists and client-specific resources Inquiry form creation and website embedding
AI-Powered Productivity Suite ChatGPT Pro ($20/month): Primary AI assistant Claude ($20/month): Alternative AI perspective Perplexity ($16.66/month, paid annually): Research and fact-checking
Business Communications Professional business phone line on personal device Business hours automation Custom voicemail messages Text messaging capabilities Multiple number and user management Alternative mentioned: Grasshopper as backup option Financial Management Essential bookkeeping software Tax preparation streamlining Monthly reconciliation capabilities Key advice: Start early, even with minimal revenue Website & Online Presence Website hosting and management E-commerce capabilities for future products Built-in email system (though not used) Integration with other tools
Email Marketing & Client Communication Beautiful, customized client emails Automated check-in sequences Annual "wedding year" celebration emails New client follow-up automation Integration with lead capture system
Connects Dubsado inquiry forms to FloDesk sequences Automated workflow triggers Eliminates manual data entry Set-and-forget functionality Professional Email & Productivity Professional email addresses (@vistaviewevents.com) Gmail interface with business features User management capabilities Multiple inbox organization
Scheduling & Appointments Automated booking system Tour and consultation scheduling Final walkthrough coordination Phone call appointments Cost-saving tip: Included with Squarespace subscription Key Takeaway: Strategic tool selection based on actual usage Annual payment discounts when available Tool Selection Philosophy: 1. Regular business audits to eliminate unused subscriptions 2. Focus on integration and automation over individual features Growth Considerations: Started with much lower monthly investment Each tool serves multiple purposes to maximize value | |||
| Should You Put Your Pricing on Your Venue's Website? | 21 Jul 2025 | 00:10:45 | |
In this short and sweet episode, Kinsey Roberts and Lindsay Lucas tackle one of the most frequently asked questions from venue owners: "Should I put my pricing on my website?" We get straight to the point and unpack the pros, cons, and strategic considerations that come with displaying (or not displaying) your pricing online. Whether you're a brand new venue navigating your first inquiries or a seasoned pro refining your booking process, this quick listen will help you make an informed and confident decision. In this episode, we cover:
Tune in for a fresh perspective and a few practical tips that will save you time, headaches, and maybe even a few awkward inquiry emails. Connect with Kinsey and Lindsay: Kinsey's email: kinsey@shecreatesbusiness.com Lindsay's email: hello@thelindsaylucas.com | |||
| Before You Break Ground: The 7 Mistakes First-Time Venue Owners Make | 14 Jul 2025 | 00:42:04 | |
Every week, another beautiful venue closes its doors within the first few years. The reason? It's the costly mistakes made before ever welcoming the first guest. In this episode, Lindsay pulls back the curtain on the 7 most expensive missteps first-time venue owners make and provide actionable strategies to avoid them. Whether you're in the dreaming phase, applying for funding, ready to sign a lease or even a seasoned venue owner, this episode will save you time, money, and heartache by learning from others' expensive lessons. Key Takeaways🎯 Market research isn't optional 💰 The MVP approach saves money 📊 Know your real numbers 🏢 Location is more than rent ⚙️ Systems prevent disasters 📱 Marketing starts before opening 🧠 Mindset matters Links + Resources mentioned in the episode: Kinsey and Lindsay both offer custom market analysis for 1:1 clients. Email Kinsey at kinsey@shecreatesbusiness.com or email Lindsay at hello@thelindsaylucas.com | |||
| Dream Big, Start SMART: Building Your Wedding Venue in Phases | 23 Jun 2025 | 00:14:45 | |
Feeling like your dream of owning a wedding venue is slipping away? Take a breath — and don't give up. In this solo episode, Lindsay Lucas, wedding venue consultant, shares a powerful mindset shift that could change everything: You don't have to build the dream all at once. You just have to start smart. If traditional funding options said "no," it might be time to go back to the drawing board and explore building your venue in phases — a strategic, sustainable approach that reduces financial risk, opens more funding doors, and even comes with added benefits like spreading out tax liabilities over several years. You'll learn:
Whether you're in the early dreaming stage or facing obstacles mid-build, this episode will help you realign with your vision and move forward — wisely. Connect with Kinsey & Lindsay: | |||
| How to Get More Wedding Venue Leads: 3 Strategies That Actually Work | 18 Jun 2025 | 00:43:27 | |
"Bookings are down for this year" - sound familiar? If you've been watching your lead pipeline slow to a trickle while refreshing your inbox hoping for inquiries, this episode is your lifeline. Kinsey and Lindsay are pulling back the curtain on three strategies that are actually working to generate wedding venue leads right now (not the same tired advice you've heard a million times). Grab your notebook (seriously, you'll want to take notes!) as Kinsey breaks down: ManyChat (for social media automation) | |||
| Risk, Liability, and LLCs: Structuring Your Wedding Venue with Onsite Accommodations | 16 Jun 2025 | 00:15:28 | |
In this episode Lindsay answers a listener's question, "Should my wedding venue accommodations be in a separate LLC?" If you're running (or planning) a venue with onsite lodging, this episode is a MUST-LISTEN 🎧 Lindsay breaks down exactly why smart venue owners separate their accommodations into their own LLC:
This listener question came at the perfect time - so many of you are adding accommodations or considering it. Don't make the mistake of lumping everything together! Connect with Kinsey and Lindsay | |||
| Quick Fire Episode: Tips for Selling Your Wedding Venue | 11 Jun 2025 | 00:24:07 | |
In this episode, Kinsey Roberts and Lindsay Lucas break down the key steps for wedding venue owners considering selling their business.
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| Stop Losing Bookings: What Actually Happens During Venue Tours (Part Two) | 09 Jun 2025 | 01:17:06 | |
THIS IS PART TWO OF OUR TWO-PART PODCASTS ALL ABOUT ANSWERING THE QUESTION: How do you make your wedding venue stand out during tours? | |||
| Stop Losing Bookings: What Actually Happens During Venue Tours (Part One) | 04 Jun 2025 | 01:06:25 | |
Are your venue tours not converting the way you'd hoped? You're not alone. Most venue owners focus solely on aesthetics during tours, but the venues consistently booking at premium rates understand something crucial: the tour experience is fundamentally a neurological journey.
kinsey@shecreatesbusinesspodcast.com
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| How to Create Viral Marketing? This Article from Harvard Business Review Might Help | 02 Jun 2025 | 00:25:38 | |
In this episode, Kinsey dives into a fascinating Harvard Business Review article that reveals why only 5% of social media content goes viral—and how you can strategically increase your odds. | |||
| Part Two: Venue Survival Strategy for Tough Economic Times | 28 May 2025 | 00:55:04 | |
In part two of our venue survival strategies series, we're diving deep into what actually works when bookings are down and cash flow is tight. | |||
| Beyond Price Checking: The Wedding Venue Owner's Guide to Competitive Domination | 21 May 2025 | 00:32:14 | |
In this episode, I'm pulling back the curtain on one of the most powerful (yet overlooked) tools in your venue business arsenal. As both a venue owner and marketing coach, I've seen firsthand how proper market analysis can transform a struggling venue into a confident, thriving business. You'll discover:
Whether you're just starting out or looking to elevate an established venue, this episode will give you the tools to position your business more strategically, price more confidently, and get out of the "reactive venue owner" trap. Ready to become the venue that others are scrambling to compete with? Let's dive in. | |||
| Part One: Venue Survival Strategy for Tough Economic Times | 19 May 2025 | 00:57:38 | |
In this episode of The Venue Podcast, we tackle the critical topic of venue survival during challenging economic periods. Drawing from extensive industry research and our own experiences as a venue owner and venue consultant, we offer a roadmap for navigating slower booking seasons—whether you're experiencing a true economic downturn or just a temporary lull. | |||
| Funding from the Ground Up: DSCR Loans, SBA Curveballs & Tools for New Venue Owners | 14 May 2025 | 00:17:48 | |
Dreaming of building your wedding venue from the ground up? In this episode, I'm breaking down exactly what new venue owners need to know about funding in today's market — including the latest curveballs from the SBA, how DSCR loans work, and my go-to digital tools to prep your funding package. If you're serious about starting your venue the right way, this is a must-listen!
Mentioned in this episode:
Connect with Kinsey and Lindsay | |||
| Top Business Influences: Who Lindsay is learning from | 12 May 2025 | 00:28:52 | |
Ever wondered who's behind the scenes shaping our journey and pushing us to grow? In this episode, Lindsay is pulling back the curtain and sharing the mentors, teachers, and thought leaders who have influenced her most in the last year—both personally and professionally. From industry experts to unexpected sources of wisdom, you'll hear who she's learning from right now and how their insights are helping her evolve. Whether you're looking for guidance or just curious about where she gets her inspiration, this episode might just introduce you to your next favorite mentor. Mentioned in this episode:
Connect with Kinsey and Lindsay | |||
| Venue Acquisition 101: Essential First Steps for Buying an Existing Venue | 07 May 2025 | 00:11:37 | |
Show Notes In this informative episode, Lindsay shares what she would tell her best friend if she were navigating a first time purchase of an existing wedding venue. Lindsay gives you invaluable insights on where to find these listings, proper etiquette, and the best first steps to take once you've found a business of interest. This episide will help you approach venue acquisition with confidence and clarity to get your journey started. Resources Mentioned Lindsay's venue acquisition guide Connect with Kinsey and Lindsay
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| Top Business Influences: Kinsey's Current List of Mentors | 05 May 2025 | 00:33:29 | |
Show Notes: Join us as Kinsey pulls back the curtain on her personal business education journey! In this value-packed episode, discover the diverse sources shaping Kinsey's business strategy—from luxury fashion houses and high-end brands to Target's innovative designers and today's most influential marketing experts. Learn how these cross-industry insights can transform your business approach, marketing strategy, and brand positioning. Whether you're a small business owner, entrepreneur, or marketing professional, you'll walk away with actionable lessons from some of the most successful brands and marketers in the world. Tune in to expand your business perspective and unlock new growth opportunities by learning from unexpected mentors across the business landscape. Mentioned in this episode: Marcus Sheridan - They Ask You Answer - Endless Customers - latest book Connect with Kinsey and Lindsay | |||
| Client Gifting Strategy & Ideas for Wedding Venues | 03 Apr 2024 | 00:21:05 | |
In the latest episode of The Venue Podcast, we dive into the topic of client gifting strategies for venue owners, emphasizing the balance between thoughtfulness and budget. Client Gifting as a Dual Purpose Tool: We underscore that gifting is not just an act of kindness but also a strategic marketing move that helps in building stronger relationships with clients and promoting your venue through positive word-of-mouth.
We also recommend the book "Giftology" by John Ruhlin for further inspiration on crafting a meaningful client gifting strategy. | |||
| The Ultimate Guide to Hiring Your First (or next) Marketing Assistant at Your Wedding Venue | 01 Apr 2024 | 00:24:51 | |
In today's episode of The Venue Podcast, Kinsey Roberts steps in solo, as Lindsay Lucas dedicates time to her thriving one-on-one venue consultations! Recognizing the Right Time for a Marketing Hire Three pivotal signs indicating it's time to bring a marketing professional on board: Finding Your Marketing Match Four places to scout for the perfect marketing assistant: To ensure you're making an informed decision, preparation is key: Engaging Interview Questions In the episode, we detail six specific questions to ask your potential hires to gauge their skillset and understand if they're the best fit for the position you're hiring for. We also share the benefits of having candidates perform a small sample project. | |||
| Best Practices for Living Onsite at Your Wedding Venue | 20 Mar 2024 | 00:20:21 | |
Kinsey's Favorite Place to Buy Property Signs: https://www.smartsign.com/ Living on-site at your venue can blend the lines between personal privacy and professional spaces. In a candid discussion on The Venue Podcast, hosts Kinsey Roberts and Lindsay Lucas share their perspectives on managing this unique situation. Kinsey, who lives on her venue property, offers firsthand advice on maintaining privacy while ensuring a seamless experience for guests. Establishing Boundaries with Signage and GatesOne of Kinsey's first tips involves clear signage and gated areas to direct guests appropriately and prevent them from inadvertently accessing private areas. This not only aids in guest navigation but also serves as a first line of defense for privacy. By locking gates and posting directional signs, venue owners can significantly reduce unwanted foot traffic near their personal residences.
Venue policies can be strategically crafted to support the dual purpose of the property, serving both as a business and a residence. Kinsey highlights how specific rules around noise control and event end times not only respect neighbors but also contribute to a peaceful living environment for the venue owners themselves.
Interestingly, Kinsey shares her journey from openly discussing her on-site residence with clients to choosing a more reserved approach. This shift was prompted by unexpected requests from clients and vendors, illustrating the importance of setting clear boundaries. However, she also notes situations where disclosing her residence can be advantageous for policy enforcement and operational clarity.
Looking ahead, Kinsey and Lindsay ponder the implications of raising a family on a venue property, particularly as children grow older and become more independent. They discuss potential safety and logistical considerations, underscoring the importance of proactive planning and policy adjustments to accommodate changing family dynamics.
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| Exploring the Wedding Venue Potential of Your Successful Airbnb | 18 Mar 2024 | 00:20:13 | |
A Common Inquiry Among Airbnb Owners In episode 68 of The Venue Podcast, Kinsey Roberts and Lindsay Lucas address a recurring question from Airbnb owners about transitioning their successful short-term rental properties to also serve as wedding venues.
One of the first hurdles mentioned is Airbnb's strict no-events policy. Kinsey points out that while Airbnb currently prohibits large events, including weddings, there's a workaround by booking weddings directly, bypassing Airbnb's platform. This approach, however, requires additional marketing efforts and the creation of a separate business entity for the wedding venue aspect.
Lindsay emphasizes the importance of treating the wedding venue as a distinct business venture, necessitating investments in infrastructure, legal structuring, and dedicated marketing efforts. This approach ensures that both the Airbnb and wedding venue operations can flourish without infringing on each other.
Kinsey suggests innovative ways to utilize the success of the Airbnb business to fuel the wedding venue venture. One such strategy involves building an email list of past and potential guests through tools like StayFi, enabling direct communication about wedding opportunities outside the Airbnb platform.
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| How to Budget for Venue Renovations | 13 Mar 2024 | 00:21:27 | |
Embracing Phased Business Growth In the latest episode of The Venue Podcast, Kinsey Roberts and Lindsay Lucas tackle the complex subject of budgeting for renovations, a crucial aspect of managing a wedding venue.
Kinsey shares her personal journey with venue improvements, highlighting the benefits of cash-based renovations to avoid substantial debts. She regrets not integrating certain necessary improvements, like storage solutions, into the venue's initial financing.
When contemplating renovations, Kinsey advises weighing the cost against the potential return on investment (ROI). While some improvements directly impact revenue, others enhance the client experience or operational efficiency.
Kinsey opens up about her method for prioritizing projects and the learning curve involved in venue management. She underscores the significance of not dwelling on past decisions but learning from them to make informed future choices.
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| Time to Sell Your Wedding Venue? Or Is this a Burnout Season? | 11 Mar 2024 | 00:18:21 | |
Reflecting on the Desire to Sell In this episode, Kinsey and Lindsay provide a comprehensive guide for venue owners contemplating a sale. They cover emotional, strategic, and practical aspects, offering listeners a holistic view of the decision-making process. The message is clear: whether deciding to sell or combat burnout, the approach should be methodical and data-informed.
Preparing for the Sale Lindsay, with her experience in selling businesses, advises owners on initial steps for selling a venue. She emphasizes the importance of early planning, understanding the end goal of the business, and preparing for potential outcomes. This involves evaluating the business's worth, legal structuring, and tax planning.
Addressing Burnout Kinsey provides practical advice on dealing with burnout. She differentiates between being disorganized and being genuinely burnt out, emphasizing the importance of having efficient systems in place. "Learn to rest, not to quit," she advises, suggesting that sometimes taking a break can rejuvenate one's passion for the business.
Making a Smart Business Decision Finally, the hosts delve into the business side of selling a venue. They stress making decisions based on data and numbers, rather than emotions. If an owner decides to sell, they should ensure their business is in top shape, from financials to online presence, to maximize its value.
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| Hot Take: Wealth Management Firms' Interest in Venue Acquisition | 06 Mar 2024 | 00:15:51 | |
The Surge of Interest from Wealth Management Firms
Initial Skepticism and Due Diligence Lindsay shared her initial hesitations about these inquiries, emphasizing the importance of due diligence. She expressed concern over the firms' approach, which seemed to undervalue the hard work of venue owners by referring to their businesses as "mom and pop" venues. The firms aimed to purchase profitable venues, with profits matching their investment, which Lindsay questioned, suggesting that a venue making significant profits wouldn't likely sell for just one year's earnings.
Negotiating Power and Legal Protection The hosts advised venue owners to involve legal counsel in any serious acquisition discussions. With wealth management firms likely having extensive legal and financial advice, it's crucial for venue owners to level the playing field with their own experts, particularly acquisitions and real estate attorneys.
Emotional Considerations and Strategic Decisions Moving beyond the financials, Kinsey and Lindsay discussed the emotional and strategic aspects of potentially selling a venue. They advised venue owners to separate emotions from the decision-making process and to consider the long-term implications for the industry and their personal lives.
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| Listener Q & A: Practical Tips for Reviving a Wedding Venue Business | 04 Mar 2024 | 00:14:31 | |
In this episode, co-hosts Kinsey Roberts and Lindsay Lucas respond to a listener's inquiry about reviving a farm-turned-wedding venue. The listener, Amanda, faced discouragement after hosting one wedding that led to financial loss, followed by the pandemic's halt to their business. With the farm's future at stake, Amanda contemplates hosting weddings again as a financial lifeline. This episode provides a blend of empathy and practical advice for venue owners facing challenges in their current venue situation. They emphasize creative thinking, flexibility, and grit as essential qualities for overcoming adversity in the venue management industry.
Immediate Strategies Without Further Investment • Utilizing Current Resources: Capitalize on the venue's existing state to avoid further expenses. Generating Quick Wins with Creative Event Planning • Diverse Events: Consider hosting different types of events like markets and retreats. Long-Term Financial Planning and Hustle Mindset • Payment Structure: Implement a payment plan for clients that ensures steady cash flow. | |||
| Tips (and a Script!) for Introducing Your Venue's In House Bar | 28 Feb 2024 | 00:31:07 | |
In this episode of The Venue Podcast, hosts Kinsey Roberts and Lindsay Lucas delve into the intricacies of managing in-house bar services at your wedding venue. Setting the Stage for Successful Bar Management Kinsey shares her approach to introducing bar services, emphasizing the importance of clear communication from the outset. Personalized Communication and Firm Policies: The Key to Client Satisfaction A standout part of the episode is a role-play segment where Lindsay pretends to be a bride with questions about the bar service. This engaging scenario showcases how Kinsey addresses typical client queries, from budget considerations to fears of running out of alcohol, in a manner that is both relatable and firm. Role-Playing for Confidence and Clarity Both Kinsey and Lindsay advocate for the practice of role-playing complex conversations with team members to build confidence in delivering and upholding policies. Clear communication, personalized client interactions, and the strategic use of role-play to master the art of conveying bar policies effectively, is a recipe for a successful in-house wedding venue bar. Good luck!
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| How (and why) to Find LEGIT Legal Templates for Your Wedding Venue | 26 Feb 2024 | 00:29:01 | |
In this practical episode of The Venue Podcast, Kinsey Roberts and Lindsay Lucas tackle an often overlooked but critical aspect of running a wedding venue: the legal agreements necessary to protect your business. This isn't just about having a rental agreement; it's about ensuring your venue is covered from all angles. The Legal Foundation: From Operating Agreements to Privacy Policies
Real-World Insights and Practical Applications
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| How to Lease a Wedding Venue | 21 Feb 2024 | 00:20:23 | |
In this episode of The Venue Podcast, hosts Kinsey Roberts and Lindsay Lucas unpack the intricacies of leasing a venue. With Kinsey's unique position of owning a venue business while leasing the physical space and Lindsay's extensive experience advising clients, they offer a well-rounded perspective on why leasing might just be the golden ticket for aspiring venue owners. Leasing: A Stepping Stone to Ownership
The Nitty-Gritty: Pros, Cons, and Protections
Professionalism and Preparation: Keys to Success
Leasing a venue can be an excellent strategy for entering the venue business with a solid foundation and lower initial financial risk. Kinsey and Lindsay's shared experiences and insights provide a valuable roadmap for navigating the complexities of leasing, emphasizing preparation, negotiation, and professionalism as the cornerstones of a successful venture.
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| Part Two: How to Start an Outdoor Wedding Venue 101 | 19 Feb 2024 | 00:10:49 | |
Welcome back to The Venue Podcast, where your hosts, Kinsey Roberts and Lindsay Lucas, dive deep into the practicalities of launching an outdoor venue.
Kinsey and Lindsay wrap up with a reminder to revisit Part One: Owning an Outdoor Venue for a holistic view of starting an outdoor venue and invite listeners to share their progress or questions on Instagram. | |||
| Part One: How to Start an Outdoor Wedding Venue 101 | 14 Feb 2024 | 00:16:45 | |
In this episode of The Venue Podcast, join hosts Kinsey Roberts and Lindsay Lucas as they dive into becoming a venue owner, through the approach of starting with an outdoor venue. Whether you're dreaming of hosting weddings, corporate retreats, or something else, Kinsey and Lindsay share invaluable insights on how to embark on this journey using forethought and market research.
Tune in to gain a comprehensive understanding of how to start and thrive as a venue owner with an outdoor venue!
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| How and Why to Create Internal SOPs for Your Wedding Venue | 12 Feb 2024 | 00:16:09 | |
CLICK HERE TO GET INSTANT ACCESS TO OUR SOP DOWNLOAD
This episode is packed with actionable advice so whether you're in the process of developing your venue's SOPs or looking to refine and enforce existing ones, you're in the right place! | |||
| Should You Trademark Your Wedding Venue? How & Why This Could Be for You! | 18 Oct 2023 | 00:24:03 | |
Cons of Trademarking Your Wedding Venue Business:
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| How to Work with Kinsey or Lindsay as a Venue Owner | 25 Sep 2023 | 00:13:09 | |
Today on The Venue Podcast we're sharing how you can work with one or both of us as a wedding venue owner. As industry coaches, we each have a niche specialty that allows us to help you meet the unique challenges that come with being a wedding venue owner. Lindsay, a Wedding Venue Consultant, shares the services she offers and who her ideal clients are to help you determine if she'd be a great fit for you! And Kinsey, a Marketing Coach for Venue Owners, opens the curtain on her services and products so you can ascertain if she'd be an asset to your marketing team. | |||
| Listener Q & A: Transforming an Old Barn into a Wedding Venue | 20 Sep 2023 | 00:11:01 | |
Are you considering transforming your old barn into a venue but worried about accommodating large parties with limited space? In our latest episode of The Venue Podcast, we've got you covered. We address a listener's concerns and provide valuable insights on making the most of your charming yet cozy venue space. 1. Is It Worth It? The listener wonders if it's worth the effort and investment to convert her old barn into a wedding venue without the capacity for large gatherings. We discuss how smaller, more intimate venues can create a unique and sought-after experience. Often, couples are searching for intimate settings that allow for personalization and a close-knit atmosphere, and we explore how to leverage this niche market.
2. Unique Offerings for Your Local Market We emphasize the importance of tailoring your venue to your local market. By establishing the specific needs of your community and identifying what's missing, you can create unique offerings that set you apart from the competition. We share practical strategies for conducting market research and crafting offerings that resonate with your target audience.
3. Get Creative with Event Opportunities Even with limited space, there are countless opportunities to host various events beyond weddings. We encourage our listener to think creatively and explore options such as hosting small corporate retreats, family reunions, or workshops. By diversifying the types of events you host, you can maximize your venue's potential.
4. Highlight Your Unique Features Your venue's smaller features, such as an orange orchard and stunning mountain views, are assets that can be a unique selling point. We discuss how to showcase these elements to attract couples seeking a distinctive and picturesque backdrop for their special day. In this episode, we debunk the myth that bigger is always better in the wedding venue industry. With thoughtful planning, creativity, and a focus on your venue's unique attributes, you can transform your old barn into a thriving venue business that caters to the desires of your local market. | |||
| How to Prepare Your Wedding Venue Business for a Recession | 18 Sep 2023 | 00:23:43 | |
In the latest episode of The Venue Podcast, we're diving into a timely and essential topic for all wedding venue owners: preparing for economic uncertainty without succumbing to the "doom and gloom" mindset. **Cutting Expenses and Trimming the Fat (Business & Personal)** One of the first strategies we discuss is the importance of trimming unnecessary expenses, both in your business and personal life. By taking a hard look at your venue budget, you'll be able to see opportunities for cutting back without sacrificing quality. **Renegotiating with Vendors and Suppliers** In uncertain times, renegotiating contracts with vendors and suppliers can be a game-changer. We'll share tips and insights on how to have these conversations effectively, ensuring that you maintain good working relationships while also reducing costs. **Streamlining Operations and Building Emergency Savings** Streamlining your venue operations increases efficiency and helps you save for emergencies. We delve into practical ways to optimize your processes and bulk up your savings, creating a financial safety net for unexpected challenges. **Diversifying Revenue and Preparing for the Unexpected** While diversifying your revenue streams is crucial, we emphasize the importance of doing it wisely, without accumulating unnecessary debt. We also discuss broadening your client base while staying true to your brand identity. **Legal Preparedness and Marketing Creativity** Legal matters can be daunting, but we've got you covered with insights into protecting your business, including a link to the Creative Law Shop for guidance on crafting a solid cancellation policy. Additionally, we share success stories of venue owners who proactively secured lines of credit from their banks and how this saved their businesses during times of crisis. Lastly, we emphasize the significance of staying creative in your marketing efforts, even when times are good. We'll remind you why complacency is your worst enemy and share tips on staying resilient and adaptable, ensuring your venue survives and thrives in an ever-changing economic landscape.
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| How to Increase Revenue at Your Venue Without Large Investments | 13 Sep 2023 | 00:23:33 | |
Are you a wedding venue owner looking to enhance your revenue without breaking the bank? 1. Extend the Celebration: One tactic we discuss in the episode is offering an additional hour to couples, but with a twist. Create a sense of urgency by setting a deadline for them to decide. This subtle but effective strategy can encourage couples to book that extra hour sooner, boosting your revenue without any significant upfront costs. 2. Cash is King: To avoid credit card processing fees, we suggest considering a cash-only or cashier's check payment policy. By implementing this strategy, you can save on transaction fees and keep more of your hard-earned money. 3. Digital Products: In today's digital age, there's a wealth of opportunities to create and sell digital products to your couples. We delve into various ideas, from customizable wedding planning guides to virtual venue tours. These digital offerings provide additional revenue streams and enhance the overall customer experience. 4. Micro Wedding Packages: Do you have weekdays or slow seasons when your venue remains underutilized? We discuss the concept of crafting micro-wedding or elopement packages that cater to smaller, more intimate gatherings. This fills in your off-peak times and appeals to couples seeking a unique and budget-friendly wedding experience. | |||
| How to Add Decor & Rentals to Your Wedding Venue Business | 11 Sep 2023 | 00:25:47 | |
In today's episode of The Venue Podcast, Kinsey and Lindsay dive deep into the world of decor and rentals and how they can be a game-changer for your business. Assessing Market Demand: To start, we explore whether incorporating a wide range of decor into your offerings is what your market truly needs and wants. Understanding your clientele's preferences and staying ahead of trends is essential for making informed decisions that align with your business goals. Strategic Purchases: Discover how to make smart choices when deciding what to purchase. We discuss the latest trends and the foundation pieces that are essential for any wedding venue. Learn how to strike the perfect balance between timeless classics and trendy additions. Quantity and Pricing: Determining the right quantity of decor items to stock can be a challenge. We provide a formula for calculating the optimal amount of decor you should have on hand, ensuring you're neither overstocked nor underprepared. Additionally, we delve into pricing strategies, helping you understand how to price each piece effectively, maximizing your return on investment. Storage and Maintenance: Efficient storage is critical to managing your decor inventory. Get the 411 on storing your decor properly to maintain its quality and longevity. We share expert tips on organization and care to save you time and money in the long run. Keeping it Fresh: Learn how to keep your decor catalog fresh and exciting for clients by regularly updating and refreshing your offerings. Pricing Strategies: Explore the pros and cons of pricing items per piece versus including them in your overall rental package. | |||