Explore every episode of the podcast The Untrapped Podcast With Keith Kalfas
| Title | Pub. Date | Duration | |
|---|---|---|---|
| You Can't Run a Professional Landscaping Business AND Be Undercharging | STOP IT | 12 Nov 2024 | 00:17:48 | |
In this episode, we dive into the psychological and financial struggles of running a service business, especially when undercharging creates a cycle of stress and low profitability. Keith Kalfas, shares personal strategies for escaping this 'doom loop' by setting boundaries, improving communication, and learning from successful entrepreneurs. We also discuss the value of staying positive, organized, and building a high-performance mindset, supported by strong personal relationships. Plus, stay tuned for upcoming content featuring successful business tours and interviews.
"Break free from the 'doom loop' of undercharging by valuing your work, setting boundaries, and treating each challenge as data rather than a personal failure." Topics Covered:
Key Takeaways
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways Build Your Website: https://durable.co/ Promo Code: keith30 | |||
| Are You Frustrated with Your Landscaping Business Right Now? | 31 Oct 2024 | 00:08:53 | |
In this episode, Keith Kelfas offers crucial advice for landscaping business owners facing economic uncertainty. He emphasizes the importance of staying strong, learning new skills, and maintaining a positive mindset. Keith shares insights from books like 'The 7 Habits of Highly Effective People' and 'Guerrilla Marketing Tactics' to highlight resilience and strategic thinking. He also introduces a new sponsor, Durable.co, showcasing its AI-powered website-building tool tailored for landscaping and lawn care businesses. For a detailed understanding, tune in and get inspired to keep hustling and growing your business.
"If you focus on what you can control, you’ll feel more empowered. Start by spending less time with negative, victim-minded people." Topics Covered:
Key Takeaways
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways Build Your Website: https://durable.co/ Promo Code: keith30 | |||
| But The Most My Window Cleaning Customers Will Pay is Only $150 | 20 Jul 2024 | 00:22:16 | |
Keith Kalfas reflects on his experience in the window cleaning business, sharing how trusted customers fired him after they raised their prices despite years of service. This realization led them to advise others to seek out clients who value their worth, rather than complaining about existing customers. This episode underscores the importance of finding clients willing to pay fair prices and hints at applying this lesson to the landscaping business, emphasizing a new pricing minimum. "Go find customers who can pay what you're worth." - Keith Kalfas Topics Covered:
Key Takeaways
You may have long-term customers who seem to care about you, but this doesn’t always translate to them valuing the worth of your services.
Instead of lamenting over clients who refuse to pay what you’re worth, the focus should be on finding new customers who can and will pay for your services at your desired rate.
The lesson from a landscaping pricing example applies similarly to window cleaning: setting a minimum price threshold can help in maintaining profitability and ensuring that your services are being appropriately compensated.
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence | |||
| 6 Purgatories Revealed: Scaling a Landscaping Business | 14 Jul 2024 | 01:52:47 | |
Join us on the podcast as we delve into the pivotal journey of scaling a business. Throughout the episode, Dan elucidate the crucial components of bookkeeping, utilizing the "5 bucket" concept to articulate different facets of business decisions. He discusses the trials and triumphs of scaling, from the practicalities of hiring and systematizing operations to delving into the financial nitty-gritty and reflecting on personal anecdotes related to business expenses and insurance claims. Dan shares indispensable insights on the complexities of employee management and the financial toll of growth. He explores the challenges that arise and the insightful lessons learned from personal experiences. Discover the crucial balance to sustain profitability while navigating the risks and rewards of expanding your business. Tune in for invaluable advice on overcoming obstacles, achieving longevity, and making informed decisions. Don't miss out on this essential discussion for entrepreneurs navigating the path to sustainable business growth.
Topics Covered:
06:31 Be mindful of rapid business expansion risks. 14:20 Unplanned growth and business expansion through hiring. 15:57 Unforeseen challenges induce stress, readiness is crucial. 26:30 Delegate to lighten your workload and succeed. 27:43 Money can be lost without your presence. 36:39 Entrepreneur's reluctance to adopt essential systems. 38:50 Brand style guide streamlines business operational processes. 44:13 Choosing between job scales and staying small 52:14 Scaling brings new challenges and limited resources. 57:11 Transition to higher earnings through strategic decisions. 59:10 Align labor pay with commissions and manage costs tightly. 01:07:14 Emphasize profit and avoid unnecessary equipment purchases and tasks. 01:13:18 Revenue growth doesn't raise infrastructure expenses. 01:17:49 Navigating challenges in business growth and staffing. 01:22:22 Optimize system, improve staff management for success. 01:26:12 Exploring multiple marketing strategies is vital for growth. 01:35:31 Navigating leadership challenges in culture spread and marketing. 01:37:48 Assess administrative productivity, prioritize leadership development, and implement EOS. 01:45:13 Analyze business decisions through profit and loss. 01:49:36 Embrace challenges and find joy in entrepreneurship.
Key Takeaways
Connect with Dan Platta Website: Best Damn Bookkeeping Facebook: https://www.facebook.com/bestdamnbookeepping/ Email: dplatta@bestdamnbookkeeping.com
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence VA Mastery - Master the Art of Hiring Virtual Assistants in Just 7 Days!- VA Mastery Optin 6 (keithkalfas.com) | |||
| From Lawn Care to Podcasting Success with Paul Jamison | 28 Jun 2024 | 00:51:47 | |
In this episode of the Untrapped Podcast, host Keith Kalfas sits down with Paul Jamison from the Green Industry Podcast. The conversation covers Paul's upcoming move to Florida, his journey in podcasting, and the success of 'Cut that Grass and Make that Cash.' Paul shares insights into his new book 'How to Build a Thriving Lawn Care Business,' and discusses the importance of aligning one's life with God's will, alongside the four R's of deliverance: recognizing, renouncing, repenting, and resisting. The episode concludes with an impactful prayer session, further emphasizing the role of faith in achieving entrepreneurship success. "What are your 10X goals? How can you be more intentional with your time to achieve them? Reflecting on these questions might just be the first step towards your own journey of transformation." - Paul Jamison Topics Covered:
Key Takeaways I started looking at things and saying, "Okay, the lawn business is bringing in, you know, six figures, it's bringing in good money and the media business is bringing in a lot money and it's actually more than the lawn business." And I realized if I would, I need to double down on one or the other, that the Pareto principle, the 80, 20 rule. Is 20 percent of your income or input is going to produce 80 percent of the results. And so I was noticing I'm making a lot of money doing this right here, but I barely do any of that because I'm doing all this other stuff over here, right? - Paul
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence | |||
| Handling Stress & Overwhelm - What I've Learned To Overcome it | 23 Jun 2024 | 00:17:37 | |
In this engaging episode, I took a deep dive into the world of entrepreneurship, grappling with the formidable foes of overwhelm and stress. I learned that the key lies in remaining calm in the face of chaos, cutting off distractions, and owning up to our commitments. It's not just about pushing through; it's about finding that sweet spot and edge where growth and challenges intersect. I also made an important distinction between material Success and true fulfillment. It's not just about the numbers in your bank account; it's about aligning with your purpose and finding holistic wealth. So, remember, when you feel the weight of the world on your shoulders, dig deep, take charge, and overcome the overwhelm. This is your journey to unleashing your true potential and thriving in business. "I think that you can have all of the materialistic wealth and money and riches and the boat and the cars and the houses and all these things and be able to give to charities and help people and stuff like and do all these beautiful things and have a vacation home and do the thing that you love and are passionate and your dream and desire to do. But you have to turn off the world and check out of the world and stay checked into strategy and your heart and what means the most to you." - Keith. Topic Covered: 00:00 - Manage overwhelm by finding your edge and working it. 05:06 - Text customer, prioritize calm and avoid overwhelm. 06:29 - Experienced freedom and self-care crucial for well-being. 12:07- Success lies in finding purpose, hard work, and embracing challenges. Instead of pursuing materialistic wealth, strive to do what you love, even during difficult times. Embrace the idea of falling in love with what you hate as a secret to reaching the next level, as suggested by Grant Cardone. 15:06 - Embracing the wealth of being present, overcoming anxiety.
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs. Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence | |||
| How To Grow Your Personal Brand and Monetize | 15 Jun 2024 | 01:29:30 | |
In today's episode I deep dive into the intricate world of content creation, marketing, and personal development. I peeled back the layers of impactful storytelling, emphasizing the incredible power of harnessing emotions to create compelling and meaningful content. My discussions also illuminated the importance of unwavering authenticity in an industry plagued by manipulative marketing tactics. I delved into the challenging yet transformative journey of transitioning businesses, effectively automating operations, and cultivating financial stability. By exploring personal anecdotes and insights, I unearthed the pivotal role of integrity, strategically building and managing your team, and harnessing social media to foster exponential business growth. Elevate your business game and leave a lasting impact! Head to keithkalfas.com to access exclusive insights and grab your free downloadable guide on smartphone-based social media marketing. It’s time to turn your dreams into reality!
Topics Covered:
09:04 Passion and targeted content are essential for success. 13:43 Influencers emphasize integrity in making money online. 18:49 Parking lot lines symbolize life's journey. 23:22 Overcome fear, embrace change, and stay passionate. 31:53 Started landscape business with raw authenticity and passion. 37:03 Entrepreneur warns against manipulative marketing tactics. 39:25 Podcast and media businesses thrive and diversify income. 48:49 Stay focused and purpose-driven; avoid distractions. 54:22 Fully commit to video/podcast. Use every moment. 57:13 Structure habits, set rules for specific behavior. 01:05:40 Building a personal brand and marketing strategy. 01:09:29 Struggling with services, considering removing window cleaning. 01:16:35 Commitment attracts like-minded individuals, and fear repels. 01:18:55 Interview, hire and test virtual assistants efficiently. 01:25:20 Invest in books, business, and executive assistance. 01:27:34 Free group coaching call invites for everyone.
Key Takeaways
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence | |||
| "KNOW YOUR WORTH" | This Video Will Change Your Life | Keith Kalfas Speech (Lawntreprenuer Academy) | 03 Jun 2024 | 00:23:34 | |
In today's episode, I delved into the critical topic of understanding your worth in the business world. I shared valuable insights on setting boundaries, implementing minimum pricing, and the significance of prequalifying employees. My personal anecdotes and hard-earned wisdom paint a vivid picture of the challenges and triumphs entrepreneurs often face. My message is a powerful reminder that we are the architects of our worth as business owners. It's time to take control, stand firm in our value, and let this session embolden and guide us on our entrepreneurial path. I started raising the prices on the customers that were outside the service area incrementally without however far they were. It was so hard to do when customers dropped, by and they said, hey. Last year, it was a $1,000 to do all this. Why is it, you know, 12, 1400? And if you have a reason why, and you believe it in your heart, and you know your worth If you believe it in your heart, they'll feel it and you'll get it. And you'll start to get it more and more and more. - Keith
Topics Covered: 00:00 Community recognizes Keith's impact and authenticity. 05:43 Struggling with demanding boss and financial dishonesty. 08:11 Establish boundaries, work smarter, prioritize well-being. 11:16 Set aside 30% for taxes and raise prices. 15:31 Raising prices to cover travel and density. 17:35 Struggles lead to a desire for a better life. 21:00 Overcoming hardship, finding identity, and making accurate decisions. 22:59 Embrace life's challenges and seek rewards.
Key Takeaways
📈 **Minimum Pricing**: Establishing a minimum price and not compromising on it is essential. It's about standing your ground and delivering value that matches your worth. 🌐 **Marketing and Advertising**: Keith emphasizes the importance of continuous marketing and advertising efforts. Keeping the hopper full and staying booked are vital for business growth.
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence | |||
| Master Your Business Finances w/ Dan Platta | 27 May 2024 | 01:38:28 | |
In our podcast episode, we delved into the sobering realities of entrepreneurial growth. We explored the complexities of navigating business transitions, emphasizing the critical need to separate personal and business finances. Our discussion shed light on the strategic investment decisions that define success in the competitive landscape of entrepreneurship. Join me and my friend Dan Platta on this journey through the challenges and triumphs of building a sustainable business, where the sacrifices made for growth are met with unwavering dedication and a steadfast commitment to financial discipline. Tune in to gain invaluable insights into the unvarnished truths of the entrepreneurial journey and the unwavering focus required to succeed in the dynamic world of business.
"Know that you are 2 different people. You are a CEO, and you are an owner. We like to use the term owner operator a lot in the service industry, And even that is 2 separate words, and they are 2 different people. We just smash them together like it's the same person. But owners don't have jobs. Owners don't get paychecks. Owners sit on a beach and get dividend checks and check in every once in a while to see what's going on. CEOs or operators have jobs, get a paycheck, show up to work, do the thing, and make operating decisions, which are different than investment decisions."- Dan Platta
Topics Covered: 00:00 - Valuable content transformed my business. Grateful mentor. 05:46 - Making profitable decisions is crucial for business. 12:06 - Comedian shares business principles from fishing experience. 17:53 - Leverage debt strategically for business expansion and earn rewards. 23:29 - Submit old PDF to be taxed as S Corp. 28:36 - Ownership entails investing and overseeing business operations. 36:55 - Balancing work, fitness, and family responsibilities. 46:21 - Maintaining work-life balance through intentional activities. 53:22 - Dedication to pool upkeep and family enjoyment. 59:04 - Business growth presents financial challenges and increased expenses. 01:01:36 - Delegate tasks, focus on growth and marketing. 01:10:58 - Discussing business growth and profit margin strategy. 01:15:06 - Challenges of business growth and leadership at $1,000,000. 01:21:55 - Analyzing marketing investment and growth strategy risks. 01:23:56 - The entrepreneur's aggressive growth strategy leads to a heavy financial burden. 01:34:05 - Express heartfelt encouragement and courage sincerely and earnestly. 01:35:37 - Struggling as a guest to not take over.
Key Takeaways
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence | |||
| Should You Start a 2nd Business and Run BOTH at the Same Time? | 25 May 2024 | 00:59:15 | |
In this episode of the Untrapped Podcast, host Keith Kalfas talks to Adam Sylvester, owner of Charlottesville Lawn Care and a successful gutter cleaning business in Virginia. They discuss the challenges and benefits of running multiple businesses, employee management, leadership styles, maintaining work-life balance, and the importance of working on the business rather than in it. Adam also shares valuable insights about becoming a better communicator and leader, focusing on personal development, and creating a simple, fulfilling life. They also highlight the role of Jobber software in streamlining business operations.
"You don't get what you preach. You get what you tolerate." - Adam Sylvester Topics Covered:
Key Takeaways Assess Your Current Business: Ensure your existing business is running efficiently and has systems in place to operate smoothly without your constant supervision. Effective Time Management and Delegation: Successfully handling multiple businesses requires wise time allocation and trusting others to manage tasks that don’t need your direct oversight. Financial Preparedness: Ensure you have the necessary funds and a solid financial plan to support a new venture, and understand the financial risks involved. Anticipate Challenges: Be aware of potential challenges such as burnout and stretched resources, and prepare for these obstacles ahead of time. Recognize the Rewards: Multiple income streams, diversified investments, and increased market presence are some of the benefits of running two successful businesses. Personal Decision and Planning: The decision to start a second business is personal and requires thorough planning, assessment, and a willingness to take calculated risks. Stay Motivated: The satisfaction of achieving something few others attempt can be a powerful motivator. Keep dreaming big and stay open to new opportunities.
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence | |||
| 12 Exact Steps To Scale Your Landscaping Business | 18 May 2024 | 02:43:24 | |
Keith Kalfas, alongside guest Dan Plata of Blue Sky Services, explores critical aspects such as financial management, dividing personal and business finances, and the evolution of the owner's role during growth. It tackles the transition from hourly to commission-based employee compensation, demonstrating how it can boost productivity and align employee incentives with the business's success. This episode also highlights the significance of managing operational capacity, the financial and structural implications of business expansion, and practical tips on asset management. Furthermore, it addresses the importance of a strategic approach to marketing, recruitment, and maintaining quality over quantity as the business scales. The conversation provides a well-rounded perspective on achieving profitable and sustainable growth, balancing operational efficiency, and navigating the challenges inherent in expanding a service-oriented venture.
" If you have the employees right now, your ceiling is unlimited, but if you don't have the employees, you can't go anywhere. You can't keep growing because there's nowhere to go with those phone calls." - Dan Plata Topics Covered:
Key Takeaways Recruiting Investment: Emphasizes the pivotal role of investing in recruiting, sharing a lesson learned about spending significantly more on recruitment the following year, demonstrating how it fuels business growth. Employee Value: Highlights the crucial role of employees in business success, stressing the need to prioritize hiring and retaining the right employees as they are the key to unlocking business scalability. Managing Employee Onboarding: Discusses the extensive process of managing employee onboarding, training, documentation, and compliance tasks as a full-time job that demands attention to detail and thoroughness in execution. Outsourcing Recruitment: Suggests the option of outsourcing recruitment to streamline the hiring process, ensuring that only qualified candidates are presented to optimize time and resources effectively. Scalability Challenges: Describes the challenges of scaling a business, from the initial investment in infrastructure to managing expanding costs, and the necessity of balancing revenue growth with escalating expenses. Impacts of Infrastructure Expansion: Explores the financial impacts of scaling infrastructure, touching on the trade-offs between revenue growth and increased operational costs, shedding light on the complexities of financial sustainability during business expansion. Net Profit Margins: Illustrates the fluctuations in net profit margins as the business scales, exemplifying how revenue growth may not always correlate with increased profitability due to escalating expenses and operational challenges. Business Evaluation: Advocates for continuous evaluation and adaptation in response to evolving business needs, emphasizing the iterative nature of assessing and adjusting strategies to navigate the complexities of business growth effectively. Expectation vs. Reality: Dives into the contrast between expectations and realities of business growth, showcasing how predictions of profitability and success can be challenged by unforeseen obstacles and the need for agile problem-solving. Continuous Learning Curve: Acknowledges the ongoing learning curve in business management, even for experienced professionals, underscoring the need for adaptability, resilience, and a strategic approach to overcome challenges and propel business success. Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence | |||
| How Much Should Landscapers Charge To Install Mulch in 2024? | 12 May 2024 | 00:14:09 | |
In this video, Keith Kelfas shares comprehensive advice on how to effectively price and execute mulching services in 2024, starting with a baseline charge of $150 per yard installed. He details the process of mulching on a commercial property, emphasizing the importance of direct application to save time and resources. Keith discusses considerations for coverage area based on mulch shred type and suggests using online tools for accurate measurements. He recounts his pricing evolution from $65 to $150 per yard installed, including materials and transportation, and stresses the importance of adjusting mulch quantities around plants and garden design. Keith also covers different mulch types, the issues with red mulch, and the necessity of charging for additional services like bed prepping and mulch removal to avoid suffocating plants. Finally, he highlights the need for clear communication with the client to ensure property boundaries are respected and offers a free workshop for landscapers looking to increase profits.
"Mulch isn't just about beautifying landscapes; it's about protecting plants and ensuring their health. Charge accordingly, and let your work speak volumes" - Keith Kalfas Topics Covered:
Key Takeaways Pricing Strategy: Emphasizes the importance of pricing mulch installation services appropriately. He suggests charging based on factors like material costs, labor, transportation, and overheads. His progression from $65 per yard to $150 per yard reflects the value he attributes to his service and the market demand. Value Proposition: Beyond mere installation, stresses the value of his service in terms of expertise, quality, and attention to detail. He advocates for charging what's right to reflect the comprehensive nature of the service provided. Customer Education: Highlights the importance of educating customers about mulch types, proper application techniques, and the potential risks of incorrect mulch usage, such as suffocating plants or promoting fungal infections. Upselling Opportunities: Discusses the opportunity to upsell additional services like bed preparation, edging, weeding, and plant maintenance. These services enhance the overall aesthetics and health of the landscape while increasing revenue for the landscaper. Transparency and Honesty: Emphasizes the benefits of being transparent and honest with customers about pricing, scope of work, and potential challenges. This builds trust and credibility, leading to satisfied customers and repeat business. Continuous Learning: Encourages landscapers to continually educate themselves about best practices, industry trends, and business strategies to improve their services and profitability.
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
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| Running a Landscaping Business is REALLY HARD! | 14 Oct 2024 | 00:16:05 | |
In this episode of the Untrapped Podcast, Keith Kalfas shares the hardships and unpredictability of the landscaping business, focusing on the importance of resilience and gratitude in the face of challenges. He discusses personal anecdotes and those of others in similar businesses, illustrating how perseverance through difficulties can lead to greater growth. Keith emphasizes learning from mistakes, maintaining faith, and the significance of managing stress and uncertainty.
" The pressure turns you into a diamond, people who don't have any pressure on them sometimes they just become very lazy and lackadaisical and they don't amount to anything. " Topics Covered:
Key Takeaways
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways Build Your Website: https://durable.co/ Promo Code: keith30 | |||
| How the P.O.P.P Method Improved My Landscaping YouTube Videos | 09 May 2024 | 00:37:35 | |
In today's episode, I explored the transformative power of the P.O.P.P method—Passion Overcoming the Pressure to Peacock—while diving into the art of captivating storytelling and authentic engagement. I delved into the significance of leveraging personal experiences, the hero's journey, and the oscillation method to craft compelling narratives that resonate with your audience. From utilizing smartphones for video creation to mastering content syndication and virtual assistant support, I covered a wealth of strategies to elevate your business's online presence. If you're ready to unleash the full potential of your entrepreneurial journey, this session is a goldmine of wisdom. Keep the passion alive and keep creating!"
"Before you ever even make videos, you can think about it or write it down. I went and looked in the mirror, and I was like, don't ever be negative. Don't whine or complain, complain on videos, and have the specific things you talk about." - Keith
Topics Covered:
Key Takeaways
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Ballard: https://www.ballard-inc.com/ Identify Your Superpower: keithkalfas.com/superpower Free Budget Opt-in: Keithkalfas.com/budget 2-Day Workshop where you level your Landscaping Business to $100K and beyond: Register for the two day workshop (keithkalfas.com) Discover the 3 Steps To Crush It in Your Landscaping Business: Landscaping Free Video Series - Organic (keithkalfas.com)
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| How Chasing Money Can End You Up A Failure | 03 May 2024 | 00:07:57 | |
In this episode, join host Keith Kalfas as he embarks on a journey toward personal growth and enlightenment. Through candid stories and thought-provoking conversations, we unravel the highs and lows of elevating our consciousness. From the allure of social media stardom to the profound impact of spiritual wisdom and community bonds, discover the genuine keys to unlocking personal development. Tune in as we navigate the intricate process of integrating profound insights into our everyday experiences.
"True success is not measured by the size of your bank account, but by the depth of your spiritual growth and the strength of your connections with others." - Keith Kalfas Topics Covered:
Key Takeaways Authenticity Over Fame: The podcast emphasizes the importance of prioritizing genuine personal growth over the superficial allure of social media success.
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower | |||
| It's time to level up your entire life IMMEDIATELY NOW! | 29 Apr 2024 | 00:11:28 | |
Ready to level up your game? In this powerful session, I dive into the importance of decisive action and preparation. From fighting the good fight to maximizing every minute, I explore the significance of surrounding yourself with the right people, setting healthy boundaries, and finding your purpose. It's time to cut out distractions, gain clarity, and take a bet on yourself. This is your year to shine. Let's do this!"
Topics Covered:
07:00 - Find supportive people and avoid negativity. 09:05 - Increased self-awareness, connected mind and body. 11:02 - Get fired up; it's your turn now!
Key Takeaways
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Ballard: https://www.ballard-inc.com/ Identify Your Superpower: keithkalfas.com/superpower Free Budget Opt-in: Keithkalfas.com/budget 2-Day Workshop where you level your Landscaping Business to $100K and beyond: Register for the two day workshop (keithkalfas.com) | |||
| When You See With "Eyes of Equity" The Things you See Change | IDENTITY SHIFT | 28 Apr 2024 | 00:19:55 | |
In this episode of the Untrapped Podcast, host Keith Kalfas shares a breakthrough insight on the power of identity in shaping our success, particularly in the realms of small business and personal development. After returning from a speaking engagement in Atlanta and despite being unwell, Keith felt compelled to make this episode to share his realization that one's identity fundamentally controls their reaction to and utilization of information. He contrasts how people with scarcity mindsets and those with abundant, successful mindsets respond differently to the same business ideas, attributing the variance to identity. Keith delves into the psychology behind these mindsets, discussing the influence of self-limiting beliefs, the importance of conviction and alignment with higher principles, and the transformative power of letting go of what no longer serves us. He concludes by emphasizing the importance of faith, continual personal growth, and seeking higher questions to fundamentally change how one perceives and interacts with the world, thereby achieving true success and fulfillment.
"The person who is stuck in the victim scarcity mindset might intellectually be very intelligent and awake and understand they're conscious. They're here. And now they'll understand all the information coming in and they'll get excited." - Keith Kalfas Topics Covered:
Key Takeaways Shift in Mindset: Discover a breakthrough moment after 20 years and the importance of understanding your identity's influence on decision-making. Scarcity vs. Abundance Mindset: Contrasting the mindset of struggling individuals with successful entrepreneurs to highlight the power of identity. Conviction and Faith: Learn about the importance of operating from a place of conviction, faith, and courage to overcome limiting beliefs. Self-Discipline and Growth: Embrace self-discipline, let go of old beliefs, and adopt new perspectives for personal and professional growth. Newsletter Invitation: Support the Untrapped Podcast by leaving a positive review on Spotify to inspire more listeners and help others on their entrepreneurial journey
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower | |||
| The Challenge of Raising Prices for Clients | 23 Apr 2024 | 00:09:37 | |
During today's episode, I discussed how you can raise prices for your business while keeping your existing customers happy. It was fascinating to explore the mathematical precision of price increases and how to navigate customer perceptions. I will share more valuable insights like this at my upcoming free workshop, Level Up Your Landscaping Business. For practical tips, check out my free workbook. Find out more at Keith's Workshop - Level Up. Click This Don't forget it's all about creating a healthy, profitable, and successful future for your business. Stay tuned for more game-changing strategies. Topics Covered:
06:56 - Undercharging for landscaping may attract low-paying clients, impacting your business identity and beliefs.
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Ballard: https://www.ballard-inc.com/ Identify Your Superpower: keithkalfas.com/superpower Free Budget Opt-in: Keithkalfas.com/budget 2-Day Workshop where you level your Landscaping Business to $100K and beyond: Register for the 2 day workshop (keithkalfas.com) | |||
| From Itch to Enterprise with Austin Douglas | 20 Apr 2024 | 00:45:13 | |
In this episode of the Untrapped Podcast, host Keith Kalfas interviews certified arborist Austin Douglas, the visionary behind a unique green industry business that specializes in poison ivy remediation and mosquito control services. Austin shares insights on his entrepreneurial journey, the specialized services his business offers, the importance of certifications in arboriculture, and the niche markets he serves. He also discusses the challenges and solutions in poison ivy removal, the technical aspects of tree care, and his passion for continuous education within the green industry. Furthermore, Austin touches on his educational efforts through Elevate Applicate, aimed at helping individuals become certified pesticide applicators. The conversation encapsulates the journey of a green industry professional who has carved a niche for himself through innovation, education, and a deep-rooted passion for the environment.
"You're a problem solver first. Whether you're solving the problem of beautifying a property through mulch or mowing the lawn, you're a problem solver." - Austin Douglas Topics Covered
Key Takeaways: Pursuing Passion with Expertise: 'Ditch the Itch' exemplifies how following one's passion, driven by expert knowledge and specialized skills, can lead to creating a unique and successful business. This story inspires us to delve deep into our interests, gain certifications, and become leading figures in niche markets. It's a testament to the power of combining passion with professional growth. Empowering Through Education: The use of digital platforms for education and brand building goes beyond mere marketing. It's about sharing knowledge, inspiring others, and creating a community that values continuous learning and improvement. This approach not only elevates a business but also contributes to the industry's overall advancement, encouraging us all to share our journey and expertise for the greater good.
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs Landscaping Workshop keithkalfas.com/levelup LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Level Up Workshop: Keithkalfas.com/levelup | |||
| These 3 Tips Will Absolutely Level Up Your Landscaping Business - If You Apply Them | 15 Apr 2024 | 00:08:39 | |
This episode reveals the secrets to getting your landscaping business to the next level. By defining your service area, developing a focused suite of services, and you can turn landscaping problems into profits. Take advantage of my free 2-day workshop to learn even more about these strategies and unlock the potential of your business. Get started by registering at the link below: See you there!
3:04 - Establish a healthy customer base in specific subdivisions, then raise prices. 4:53 - Reduce your scope of offerings and increase your prices after realizing you were unable to meet demand with too many services. 6:17 - Our "property opportunity checklist" helps landscapers find and capitalize on these opportunities, resulting in higher profits. 8:08 - Learn how to say no so you can grow your business.
1. Develop a Specific Service Area: Identify and focus on a specific service area in order to build route density and maximize profitability. 2. Build a Service Suite: Specializing in a few high-quality services is the key to streamlining operations and elevating your brand. 3. Creating Profitable Landscapes: Learn how to turn landscaping problems into opportunities for profit.
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Ballard: https://www.ballard-inc.com/ Identify Your Superpower: keithkalfas.com/superpower Free Budget Opt-in: Keithkalfas.com/budget 2-Day Workshop where you level your Landscaping Business to $100K and beyond: https://www.keithkalfas.com/2dayregistermar
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| How to Start a Landscaping Business For Beginners | 14 Apr 2024 | 00:06:07 | |
This episode explores the process of starting a landscaping business from scratch, providing guidance on landing your first client, marketing your services, and scaling your business. Among the topics I covered were creating irresistible offers, using social media, and managing your business operations. Here's a must-listen episode if you're ready to become an entrepreneur in the landscaping industry. To learn more, check out our free video series at keithkalfas.com/landscapingseries.
Topics Covered
4:57 Start a landscaping business and making good money within two to three years. 5:30 - The low barrier to entry and potential for high earnings in the industry.
Key Takeaways:
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Ballard: https://www.ballard-inc.com/ Identify Your Superpower: keithkalfas.com/superpower Free Budget Opt-in: Keithkalfas.com/budget 2-Day Workshop where you LevelUp Your Landscaping Business to $100K and beyond: https://www.keithkalfas.com/2dayregistermar FREE 3 Video Series reveals: at keithkalfas.com/landscapingseries. | |||
| Simple Tips to Grow Your Business from a Guy Who's Built 7 Businesses with Joshua Latimer | 13 Apr 2024 | 01:08:51 | |
This episode dives into the remarkable journey of Joshua Latimer, from starting as a pizza delivery guy to becoming an entrepreneurial powerhouse, generating $200,000 a month with a window cleaning business that he later sold. Latimer's success story is punctuated by his strategic approach to business through systemization, a focus on marketing tools like 'Send Jim', and educational platforms aimed at teaching entrepreneurs the value of leveraging systems and analytics. He further explores the philosophy of tackling challenges one at a time, akin to setting off a domino effect, attributing his accomplishments to a rigorous work ethic underlined by a family motto 'Do Hard Things'. Highlighting figures like Elon Musk as exemplars of effective time management, Latimer shares his aspirations of generosity and personal development, aiming to donate a hundred million dollars. This episode encapsulates the essence of achieving entrepreneurial excellence through hard work, focused effort, and strategic planning. "All I'm saying that you need to do is market to the neighbors of this job with hyper-targeted, personalized, multi-touch marketing. Could be a door hanger, could be a postcard. But what you want to do is you want to get in front of them and say, Hey, You're our kind of person, and we just did work for your neighbor, and you would love our service. Give us a call. And then it hits them again, and hits them again, and hits them again." - Joshua Latimer Topics Covered
Key Takeaways: Humble Beginnings: Joshua Latimer started his business journey with very modest means, originally working as a pizza delivery driver and using a basic car to begin his entrepreneurial venture in window cleaning and exterior cleaning. System Implementation: A significant part of Joshua's success was his focus on implementing systems within his business. These systems allowed for scalability, efficiency, and a transition to significant monthly earnings. Automation and Delegation: Joshua successfully automated his business operations, which allowed him to reduce his working hours to as few as five per week while managing a team and maintaining high productivity and profitability. Team Building and Culture: He focused on building a strong team culture by providing company bonuses, organizing team parties, and creating an environment where employees felt valued and integral to the business's success. Leadership and Mentorship: Joshua is described as a mentor and leader who is not only involved in his business but also actively supports others in overcoming their business challenges through direct engagement and advice. Expanding Beyond Initial Success: After automating and selling his initial business, Joshua moved his family to Costa Rica and then returned to start and develop new ventures, demonstrating his continuous drive for entrepreneurial growth. Educational Commitment: He is committed to educating other entrepreneurs through initiatives like his 'Automate Grow Sell' brand and the 'Send Jim' service, which help other business owners systematize and market their services effectively. Generosity and Community Contribution: Beyond business, Joshua is motivated by a desire to contribute to his community and the broader world, with goals like giving away a significant portion of his earnings.
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs Landscaping Workshop keithkalfas.com/levelup LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower | |||
| Master Certified Arborists Drop INSANE Knowledge Tree Couple in Action 🌳 | 07 Apr 2024 | 01:05:34 | |
"Arboriculture involves legal scrutiny and credentialing, with arborists often called upon for post-forensic assessments to determine the causes of tree failures, such as improper pruning, to prevent future incidents and advance professional expertise." - Daniel Miraval Topics Covered
Key Takeaways: Time Investment: Planting trees is a long-term investment that requires careful planning and maintenance to ensure their survival and contribution to the environment. Proper Care: Proper aftercare programs and attention to detail in tree planting are essential for the long-term health and survival of trees. Environmental Impact: Failure to care for trees properly not only results in financial losses but also has broader implications for the environment, emphasizing the need for sustainable tree management practices. Education and Awareness: There is a need to increase awareness and education about the importance of proper tree care to mitigate the loss of trees and their associated benefits. Long-Term Thinking: Planting trees requires a long-term perspective, as the investment of time and resources in growing them can span years or even decades. Proper Care and Maintenance: To ensure the survival and health of trees, proper care and maintenance are essential. This includes aftercare programs and attention to detail in planting and nurturing trees. Environmental Impact: The discussion highlights the broader environmental impact of tree planting and care. Trees play a crucial role in the ecosystem, and proper management is necessary to preserve their benefits. Educational and Awareness Efforts: There is a need for increased education and awareness about the importance of proper tree care. This includes understanding the time and effort required to grow trees and the potential consequences of inadequate care. Sustainable Practices: Emphasizing sustainable tree management practices is crucial to ensure the long-term health and survival of trees and their benefits to the environment and society.
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower | |||
| 12 Questions on How to Scale a Landscaping Business | Dan Platta Home Service CFO | 24 Sep 2024 | 00:34:12 | |
In this episode of the Untrapped Podcast, Keith Kalfas interviews Dan Platta, the Home Service CFO and founder of Best Dan Bookkeeping. They discuss key topics such as managing chaos in business, the importance of having the right team, effective organizational strategies, and Dan's journey from the corporate world to entrepreneurship. The conversation touches on the significance of recruiting top talent, leveraging checklists for operational efficiency, and the biggest lessons learned from past mistakes. Dan also shares his vision for future ventures and insights on balancing business and personal life. Throughout the episode, actionable advice is provided for small business owners aiming to scale and improve their operations.
"Find good mentors and learn from their mistakes" Topics Covered:
Key Takeaways
Connect with Dan LinkedIn: https://www.linkedin.com/in/dan-platta-30736b31 Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways Build Your Website: https://durable.co/ Promo Code: keith30 | |||
| 3 Tips on How to Deal with Toxic Narcissists | 29 Mar 2024 | 00:19:33 | |
In this episode of the Untrapped Podcast, Keith shares insights on dealing with narcissistic or toxic people who drain your energy, drawing from his passion for personal development. He explores the psychology behind toxic behaviors, strategies for maintaining emotional distance, and the importance of setting boundaries. Keith advises against engaging in logical conversations with narcissists, as it can lead to manipulation and emotional turmoil. He also discusses the 'mean sweet cycle' of toxic individuals and emphasizes the necessity of pre-deciding how to handle such people calmly and proactively. Additionally, Keith highlights the importance of empathy, self-care, and developing the conscious capacity to support those affected by toxic relations. The episode includes a brief interlude promoting the Ramp Rack product and touches on Keith's personal challenges, such as the burpee challenge. Keith concludes by encouraging listeners to focus on personal development and support the podcast on Spotify.
"Empathy and support: Listen, love, and let them be." - Keith Kalfas Topics Covered:
Key Takeaways
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower | |||
| These 3 Tips Will Absolutely Level Up Your Landscaping Business - If You Apply Them | 26 Mar 2024 | 00:08:04 | |
I wrapped up an incredibly insightful session on how to take your landscaping business to the next level. In this episode, I shared 3 absolute game-changers that have helped me succeed in the industry. First off, it's all about strategically defining your service area. Then, it's crucial to develop a focused suite of services to streamline your operations. Lastly, I revealed how to turn landscaping problems into profits using my exclusive landscaping property opportunity checklist, and I'm giving it away for free!
Intrigued? Join me, where I'll dive deeper into these strategies and share even more valuable information that could be a game-changer for your business. Here is the link to my workshop: https://www.keithkalfas.com/2dayregistermar. Don't miss out!
- Keith Kalfas Topics Covered 5:19 Specialize, offer profitable services, and seize new opportunities. 7:10 Leverage property opportunities to maximize your profit. Join the landscape workshop for more insights.
Key Takeaways:
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Ballard: https://www.ballard-inc.com/ Identify Your Superpower: keithkalfas.com/superpower Free Budget Opt-in: Keithkalfas.com/budget 2-Day Workshop where you LevelUp Your Landscaping Business to $100K and beyond: https://www.keithkalfas.com/2dayregistermar
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| Are You Sick & Tired of Getting Lukewarm Results in Life? | 22 Mar 2024 | 00:09:59 | |
In this short episode, Keith emphasizes the importance of raising standards across all areas of life, including personal health, relationships, business, and financial management. By elevating standards, individuals can effect positive change in their behavior and interactions with others, leading to growth and improvement. Keith shares personal anecdotes, including lessons learned from their spouse and the impact of taking decisive actions based on high standards. This reinforces the idea that by committing to higher standards, one can drive significant growth in both personal and professional spheres, ultimately leading to a more fulfilling and successful life.
"Raising your standards can lead to significant personal and professional growth, transforming your behavior, interactions, and overall quality of life." - Keith Kalfas Topics Covered:
Key Takeaways
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Check this out!: ramprack.com discount code: keith10 | |||
| How to Delegate and Not be a Pushover | 11 Mar 2024 | 00:35:04 | |
What strategies can be employed to train employees properly and delegate tasks effectively to maintain high-quality work in a business? In today's episode, Keith dives deep into the concept of the 'technical perfection deception' and its impact on business profitability. He discussed the critical importance of upholding high standards and not tolerating shortcuts, along with personal anecdotes of addressing corner-cutting and the value of effective leadership. This episode offers invaluable insights for entrepreneurs striving for sustained success. Tune in for indispensable advice and exclusive offers to elevate your business endeavors.
Topics Covered
05:02 - Prioritize integrity and quality work over low prices. 09:29 - Increase pricing for thorough, meticulous service provision. 10:30 - Slight quality reduction can increase productivity and profits. 16:01 - Landscaping professional emphasizes perfection and client satisfaction. 17:57 - Delegate effectively, hands-only, and inspect work carefully. 22:09 - Maintain standards, enhance leadership, reduce stress, and improve sleep. 32:10 - Keith Kalfas announces live events and a new book. 34:04 - Free guide for successful smartphone business growth.
Key Takeaways:
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Ballard: https://www.ballard-inc.com/ Identify Your Superpower: keithkalfas.com/superpower Free Budget Opt-in: Keithkalfas.com/budget | |||
| He Owns a $15 Million Dollar Landscaping Company | But How is He Smiling? | 09 Mar 2024 | 01:12:58 | |
In an inspiring episode of the Untrapped Podcast, host Keith Kelfas sits down with Jeremy Talboy, the dynamic founder of North Georgia Landscape Management, a thriving business exceeding $20 million annually. Jeremy, initially aspiring to be a history teacher, shares his transformation into a successful entrepreneur amidst the recession, detailing his ventures into commercial landscaping and pool construction. He emphasizes the significance of learning, teamwork, calculated risks, and a focus on customer satisfaction. Additionally, Jeremy discusses his managerial transition, investing in marketing, and leveraging a comprehensive media team. The episode also delves into navigating business growth, anxiety, and the impact of integrity and faith on success. In closing, Jeremy and the host reflect on the importance of treating people well and acting with integrity. Jeremy recommends following North Georgia Landscape's online presence for their impressive design and build projects. The host, expressing a personal connection, encourages positive reviews and shares the podcast's milestone achievements, including significant downloads and a top-40 ranking in iTunes' entrepreneur category.
"The boat won't reach its destination if it stays in the harbor. It's better to start moving, even if it's in the wrong direction at first because you can always course-correct and reach your final destination faster than if you were just sitting still, unsure of which way to go." - Jeremy Talboy Topics Covered:
Key Takeaways
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Discover the 3 Steps To Crush It in Your Landscaping Business: Keithkalfas.com/superpower
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| Keith Kalfas Keynote Talk at the SYNKD Live Event in Atlanta - Talking about my P.O.P.P Framework | 04 Mar 2024 | 00:41:46 | |
In today's episode, I've explored the emotional impact of creating motivational videos and a personal story of overcoming fear to inspire others as I share some inspirational thoughts in this event as a guest speaker. I dove into content syndication strategies and social media engagement tips. You don't want to miss these actionable insights! Oh, and I also shared my journey in growing my brand through video marketing, so stay tuned for that. Remember, it's time to start making videos and sharing your unique story. Let's go all in and make an impact and tune in on the show.
"I want you to take your passion and start a podcast, start making videos, you wouldn't believe how many leads come into your business" - Keith Kalfas
Topics Covered
04:40 Passion overcomes pressure to be unique. 07:16 Using vulnerability to share business challenges. 11:57 The Character faces an impossible challenge, and commits to change. 16:27 Status plays an individual identity in society. 18:07 Authenticity leads to success and connections. 22:13 Started small, now offering luxury property services. 25:02 Optimized video length varies, tailored to the audience. 30:24 Be mindful of what you share online. 31:55 Using videos to boost confidence and motivation. 36:43 Optimize social media use for maximum engagement. 39:45 Hiring media person to share content widely.
Key Takeaways:
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Ballard: https://www.ballard-inc.com/ Identify Your Superpower: keithkalfas.com/superpower Free Budget Opt-in: Keithkalfas.com/budget | |||
| Mastering Social Media Marketing For Explosive Growth In Your Service Business! EXACTLY HOW I DO IT | 01 Mar 2024 | 00:34:50 | |
In this episode, Keith shares his journey of starting a landscaping business and growing it by leveraging digital marketing strategies, social media, and video marketing. He delves into the value of using virtual assistants to handle aspects of the business such as bookkeeping, marketing, and content creation. Keith underscores the importance of hiring fast and firing fast, maintaining clear communication, and providing fair remuneration to virtual assistants. His business strategy also includes having an integrator role to translate vision into reality, and using online platforms like Upwork to source virtual assistants.
"Success is not a solo journey; it's the symphony of delegation, automation, and visionary leadership that orchestrates dreams into reality." - Keith Kalfas Topics Covered:
Key Takeaways
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower | |||
| 7 Steps to Marketing Your Service Business | Keith Kalfas Speech Lawn Care Life Conference | 25 Feb 2024 | 01:03:30 | |
In this episode, Keith Kalfas speaks on the importance of developing effective marketing strategies for small businesses, emphasizing the role of networking and attending live events to gain insights. He discusses his seven steps to marketing business which include taking advantage of Google My Business, adopting price transparency, downloading the MailChimp app for email marketing, and making use of ringless voicemail for retargeting existing clients. Keith further emphasizes the need for outsourcing tasks like website building or graphics design to virtual assistants and the importance of delegating tasks to knowledgeable parties rather than attempting to master all roles individually. By being transparent, consistent, and constantly engaging with customers, he suggests businesses can effectively raise their profiles and increase their clientele.
- Keith Kalfas
"Utilize these seemingly small strategies—such as garnering positive five-star reviews, leveraging ringless voicemail, and implementing email marketing. Additionally, consider hiring virtual assistants to support your graphic design needs and create compelling flyers. These actions can help you establish an effective marketing system, enabling you to generate revenue consistently. Think of it as a reliable tool that you can access whenever needed, providing you with a constant stream of returns." - Keith Kalfas Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Easy Budgeting Blueprint: keithkalfas.com/4steps
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| Scaling Tree Business: How Joshua Tree Experts Made Franchising Work to Their Advantage | 19 Feb 2024 | 00:24:25 | |
Today, Keith is joined by special guests, Joshua Tree Experts, who share their insights and success in franchising their tree business. From discussing the challenges and trust required in tree work to delving into creating a franchise system, this episode provides a captivating look into the world of scaling a business in the green industry. Listeners can expect to gain valuable knowledge about franchising, budgeting, hiring, and managing a business, along with actionable tips and resources to support their entrepreneurial journey. With engaging discussions and practical insights, this episode promises to be an enlightening and inspiring listen for anyone looking to grow and scale their business.
Topics Covered 00:00 Franchising necessitates careful relationship-building and substantial administrative preparation, such as state registration and the development of comprehensive operational and disclosure documents. 06:19 Free education and franchise opportunities in tree care. 09:10 The company successfully implemented the Gino, Wickman, and EOS model. 13:09 Developing diverse skills for strategic business expansion. 14:43 The corporate office offers comprehensive recruitment support. 18:09 Establishing goals, enforcing accountability, fostering team collaboration. 20:49 Franchise support and success processes for franchisees.
Key Takeaways:
Learn how Joshua Tree Experts leveraged their expertise in the tree care industry to create a replicable and scalable business model, similar to the franchise systems seen in fast-food chains. Their approach has led them to sell 5 franchises in just over a year, with expansion plans across different cities. 2. Transforming Your Business through Clear Systems and Support: Discover how the Joshua Tree Experts team emphasizes providing a clear system and unwavering support for their franchisees. They have streamlined processes for onboarding, tool and equipment procurement, and even offer a comprehensive recruitment process to ensure their franchisees have the necessary backing to succeed. 3. Nurturing a Collaborative and Forward-Thinking Culture: Joshua and Dylan reveal the importance of fostering a collaborative environment and a forward-thinking mindset within the franchise. They actively seek out entrepreneurial individuals who are not just looking to do the technical work but are keen on investing in and scaling a proven system.
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Ballard: https://www.ballard-inc.com/ Identify Your Superpower: keithkalfas.com/superpower Free Budget Opt-in: Keithkalfas.com/budget
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| Know Your Worth | This Episode Will Change Your Life Forever | 17 Feb 2024 | 00:29:12 | |
In this episode, Keith share his inspiring journey. From humble beginnings to incredible success, Keith's story is a testament to the power of perseverance and self-belief. Join us as we uncover the secrets to building a successful business and living a fulfilling life. Keith's insights into marketing, branding, and mindset are sure to leave you motivated and ready to take on the world. Tune in as we explore the keys to unlocking your true potential and achieving your dreams. "Nothing is going to change... Nothing's going to happen if you don't know your worth. It's never going to happen. Nothing is going to change." - Keith Kalfas Topics Covered:
Takeaway: "Raise the standards of your personal excellence... Raise your personal identity. The old you of where you started is dead and gone. Hug that person, let it go, cry it out, but today you're an entrepreneur and today you get paid what you're worth." - Keith Kalfas Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS Launch Your Landscaping Business: https://keithkalfas.com/landscapingseries Manage your finances: keithkalfas.com/budget Identify Your Superpower: keithkalfas.com/superpower
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| He built a Multi-Million Dollar Window Cleaning Soft Washing Business | Then Created DOPE Marketing | 16 Sep 2024 | 00:20:52 | |
Join us as we dive deep with David Carroll, founder of Dope Marketing, who shares his inspiring journey of building a multimillion-dollar service business in window cleaning, pressure washing, and soft washing before transitioning into his dream venture, Dope Marketing. Discover the secrets behind his success, automation of service businesses, and how he balanced his family's priorities. Learn about the importance of personal health, making life-changing decisions, and maintaining happiness amidst the hustle. Don't miss out on this insightful interview packed with valuable lessons on business, life, and personal growth!
"Think of the last three times that you worried yourself to a point that no one could really talk you out of it. Remember that feeling? How do you feel today? It was nothing." Topics Covered:
Key Takeaways Automating and systematizing a business ensures it can run smoothly without constant involvement from the owner. Letting go of control and trusting the team reduces unnecessary stress and allows for better focus on what can be influenced. Understanding business cycles, maintaining consistent marketing efforts, and planning ahead for busy and slow periods are key to sustaining steady growth. Personal accountability and self-improvement are essential, with learning from mistakes and prioritizing well-being being critical for long-term success. Achieving balance in life is also vital, with family and personal health prioritized over work. Empowering employees and trusting them to make decisions without micromanagement leads to more efficient operations. Additionally, having a clear vision and regularly revisiting the original goals and purpose helps stay motivated and keep the business on track.
Connect with David LinkedIn: https://www.linkedin.com/in/dopemarketing/
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways
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| How to Deal with a TOXIC Employee - Toxic Workplace | 12 Feb 2024 | 00:05:44 | |
In this episode, I delve into the delicate but crucial topic of when it's time to part ways with a toxic employee. Join me as I explore the signs that indicate it's time to take action and the impact it can have on your business. Through an engaging story, I will highlight the importance of setting boundaries and maintaining a positive work environment. Discover the valuable lessons learned from facing this challenge and the proactive steps to avoid similar situations in the future. Stay tuned for practical insights and advice on handling toxic employees, and learn about a free resource to guide you through the essential process of training employees effectively. "Work is not a place for drama. It's a place to work. And then it can become a sanctuary, right? Because you said you drew the line, here's what it was." - Keith Kalfas
00:00 Identify and address toxic employees promptly. 04:28 Be mindful of your actions; they're emulated.
"I was going through a bad mistake because now you've set a precedent where it's okay for them to now start talking about their stuff. And now you become more like friends, instead of the role you're playing of like you're supposed to be the leader, and they're supposed to be working, which is great. You appreciate them, of course. But now it's changed the dynamics of the relationship where there are unhealthy boundaries that aren't being set. And you're paying for the whole thing. You're paying for all of it" - Keith Kalfas
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Ballard: https://www.ballard-inc.com/ Identify Your Superpower: keithkalfas.com/superpower Free Budget Opt-in: Keithkalfas.com/budget | |||
| You Don't Need the Approval of Other Men | Learn How to Deal with Rejection and Become Empowered | 09 Feb 2024 | 00:13:57 | |
In this episode, Keith Kalfas imparts empowering lessons learned from his entrepreneurial journey. These include the importance of creating value for others, self-reliance, and maintaining a balance between receiving help and doing things independently. He stresses that quality communication holds great significance and shares how acceptance of rejection helped him progress. He also highlights how over-reliance on self-sufficiency can lead to a stagnation in growth. Incorporating experiences from his music and landscaping businesses, he advocates for the necessity of asking for help and the significance of building relationships. He ends by encouraging his audience to not fear rejection, try new things, and share what type of content they wish to see from him in the future.
- Keith Kalfas
"Have interactions with others, especially those who are more successful or experienced, with a mindset of offering value rather than just seeking something for yourself. Instead of solely focusing on what you can gain from them, consider what you can bring to the table and how you can create value for them. This approach not only increases the likelihood of a positive response but also fosters genuine connections and relationships built on mutual benefit. Additionally, it's important to be mindful of the quality of your communication and how it impacts the responses you receive from others. If you find yourself consistently facing rejection or avoidance, it may be necessary to improve the quality of your communication and interactions." - Keith Kalfas Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Identify Your Superpower: keithkalfas.com/superpower
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| How To Stop Being A "KNOW IT ALL" // Story That Changed My Life // Influencer YOU | 07 Feb 2024 | 00:06:49 | |
In today's episode, I will take us on a journey of self-discovery and personal growth in the realm of online influence. I delved into a pivotal moment during a speaking engagement in Seattle, where I found myself confronted with the realization that I had been unknowingly projecting a "know-it-all" attitude. Through vulnerability and introspection, I will share how a sincere conversation with a close friend opened my eyes to the importance of humility and the value of being a lifelong student, regardless of one's level of expertise. Join me as a transformative story unfolds, highlighting the profound impact of self-awareness and genuine connection in the dynamic world of social media influence, where I opened up about a significant experience that reshaped my outlook on being an influencer. I shared a story about a time when I let my ego get the best of me and how it negatively impacted my interactions with others. This experience taught me a valuable lesson about the importance of humility and lifelong learning, no matter how much expertise we may have. I delve into how this realization transformed my approach to attending events and how it can positively influence your journey as well. Don't miss out on this powerful reflection, and stay tuned for more impactful stories and valuable insights on the Untrapped Podcast, available today on all major podcast platforms | |||
| The Best Landscaping Business Advice I Ever Got! | from Mowing & Gardening to 6-Figures | 02 Feb 2024 | 00:35:18 | |
In this episode, Keith Kalfas shares his experience and advice on starting and scaling a landscaping business. He emphasizes on the importance of undertaking larger jobs for higher profit, dealing with the administrative side of business including taxes and employing help, and making strategic investments back into the business for growth. The podcast discusses the challenges associated with raising rates, losing customers, and managing the administrative side of the business, offering tips for getting through these problems. He advises on getting on top of billing, collections, and administrative tasks, raising prices for more profitability, and dealing with the emotional difficulties of establishing a successful business. He also highlights the importance of tracking the data to steer the business effectively.
- Keith Kalfas
"You have to draw hard lines in the sand and make decisions you've never made before. I used to repeat to myself all the time, Albert Einstein said, the definition of insanity is to do the same thing over and expect a different result. So just working harder or trying harder or mentally trying harder, being more frustrated or being more committed doesn't make the difference." - Keith Kalfas Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
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| Starting a Window Cleaning Business in the Winter? My "Back Against The Wall" Story | 15 Jan 2024 | 00:22:57 | |
This episode dives into the personal journey of starting a window cleaning business amidst challenging circumstances including poverty and debt. Keith discusses his persistency in building the business from ground up, even when faced with the harsh conditions of winter. He delves into personal struggles, offering motivation and vivid storytelling about overcoming obstacles and building a profitable business. He further explores concepts of resilience, hard work, networking, and not taking 'no' for an answer. Also, he emphasizes the importance of making sacrifices, facing your own pain, and realizing nobody else will bear your suffering for you, which are all key to success. Throughout this episode, he imparts lessons about business growth, the need for transitioning from survival mode to steady growth, and underlines the necessity for structure and organization within a growing business.
- Keith Kalfas
"The next 7 years of my life are going to be hell. Five to seven years, but seven years to pay off these karmic debts. I never did anything wrong. I wasn't a bad person, but to dig myself out of this hole and build and establish my life. It seemed like an eternity, but I did the math and the math said seven years is going to go by either way. So in seven years, you're going to crawl out of this fucking hole. And finally be somebody. And it's not going to be the person you always wanted to be. You're not going to be a somebody you have to just accept the fact that you're an average Joe. And you will have a chance at being an average Joe or you're going to be a fucking loser. What are you going to do?" - Keith Kalfas Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
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| FINALLY! - How to Hire Employees | 13 Jan 2024 | 00:50:46 | |
Is it important for business owners to prioritize and value their employees over their clients, and how does this impact their ability to take on larger jobs and expand their businesses? In today's podcast, we will cover the crucial topic of hiring and retaining employees for home service businesses. In this episode, Dan Platta shares his invaluable insights and experiences on the complexities of recruitment, employee turnover, and how to foster a positive working environment. Let us guide you through the challenging terrain of finding and nurturing a team that will drive your business forward. We'll explore everything from practical hiring strategies to the trials and triumphs of employee retention. Get ready for a candid and engaging discussion about finding and keeping the right potential employees, whether you're a business owner or simply curious about the hiring process.
- Dan Platta
00:00 Bookkeeping and recruiting tips from Dan Platta. 03:39 Bad hiring decisions led to bad employee choices. Showcase your company's values and culture to attract talent. 10:31 Employing people who have a positive attitude rather than those with experience. 15:51 Hiring process needs to be improved with a better filtering system. 19:32 Enhance your chances of success at job interviews and avoid frustration. 21:33 Check for competitive spirit by preparing, asking, and assessing. 25:12 Troubleshooting issues related to cash flow and undercharging. 28:55 Success in business depends on employees, not clients. 31:59 Nonverbal cues play an important role in the interview process. 33:24 Educating employees about the company's origin story and core values helps them stay engaged. 37:05 Maintain a positive attitude in the workplace by embracing humor. 45:11 Include group interviews in your recruitment process to make it more attractive. 46:23 Learn more about recruiting in our HireLead Chill Facebook group.
"It all starts with us. And we got to create a job that people want, right? And we got to be a leader that people want to work for and people want to follow, they will come for the money. But they won't stay for the money, right? They stay for us and for the culture. And they will stay even when they could go get more money elsewhere. Right. So, there are a few core things that we need to do to create this atmosphere where we have people who want to come and work for us. One is it's all about our core values and our culture and getting people to follow you and believe what you believe." - Dan Platta
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Connect with Dan Facebook Page: https://www.facebook.com/groups/hireleadchill Facebook: https://www.facebook.com/dan.platta LinkedIn: https://www.linkedin.com/in/dan-platta-30736b31/
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
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| He Built a Multi-Million Dollar Landscaping Company | Now His Only Job is Visionary Leader with Steve DHondt | 29 Dec 2023 | 01:29:18 | |
This episode comprises discussions with Steve DHondt, a successful landscaping businessman, covering the dynamics of running his Michigan-based landscaping business. They delve into his strategies, from staffing to project management, and handling unforeseen issues such as environmental challenges. They highlight the significance of pricing, maintaining a strong team, client relationships, and showcasing a unique showroom experience. The second part discusses the shift of his business to an 'by-appointment-only' setup due to COVID-19, thereby enhancing customer service and experience. They encourage simplicity and value in life; investing back into the business instead of seeking grandiose lifestyles. The conversation ends on a philosophical note promoting non-material wealth, emphasizing family ties, and mental and spiritual fulfillment.
"The processes are important because that's how you get people to be able to be productive, feel good about what they've done, right?" - Steve Dhondt Topics Covered:
Key Takeaways See you in a certain through a certain lens. And then as you're, they don't know you're out there um, earning, growing your business going, cause you're showing them a professional face. You're not showing them everything you go through. And as you start to level up your whole identity and your worth, your knowledge base grows, you're just, you have to start raising your prices and Hey, you want to live a good life too." - Keith
"I feel more fulfillment helping people. So if I can drive a car like that, I would feel I wouldn't feel right. What is it? This car is not practical at all. It doesn't do anything. Nobody wants to be you. They'd want a They want your car and they picture them in the car. There's no reason for the car if you don't, especially if you're just trying to show off, and that's what most people are trying to do is show off. Or do they want you to think I just heard this? You're going to compare your life to someone else's highlight reels. And it's not, that's not, you have no clue what those people are going through with the struggles at most of the stuff that you see out there, the flash and all that. It's, it'll never bring you happiness, invest it back into your company and your company will keep paying you. And it's just this. Ying yang relationship with your company that your company will take care of you and you take care of your people and you have your, like you said, your own ecosystem where everybody is not capped." - Steve
Connect with Steve LinkedIn: https://www.linkedin.com/in/steve-dhondt-534b23166 Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget | |||
| I Can't Believe I Never Heard Marketing Stuff Like This - with Joshua Latimer | 22 Dec 2023 | 00:28:18 | |
In this episode, we dove deep into the crucial strategies businesses need to thrive in today's challenging market. From effective marketing tactics and pricing strategies to providing a premium customer experience, we covered it all. Delving into the current challenges faced by businesses in acquiring leads and new clients, we offer invaluable insights into the dynamics of revenue, profit, and the potential impact of an impending recession. My friend Joshua Latimer introduces an upcoming free virtual event promising tactical and practical tips for marketing and business expansion. He emphasizes the profound importance of strategic marketing and pricing and extends his commitment to assisting struggling businesses, particularly those operated by individuals with families. Join us for an illuminating exploration of the complexities of effective marketing strategies and gain invaluable insights into navigating the competitive landscape of business.
4:58 - Most local small businesses don't make enough noise in their marketing efforts, either not making enough noise or making noise at the wrong time. 8:38 - Small business marketing strategies and budgeting. 12:18 - Emphasizes the importance of nuance in marketing, citing examples of how small differences in tone, pacing, and structure can make a big impact. 18:38 - Emphasizes the importance of taking action and building character to achieve success in business.
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget | |||
| These Men Make Millions: The Number One Reason Why You're Not Succeeding | The Inconvenient TRUTH | 15 Dec 2023 | 01:29:22 | |
This conversation-centric podcast episode focuses on the topics of business growth, leadership and overcoming challenging situations. Guests, Steve DHondt of PMS weretheguys.com, a successful brick paver company, and Eric Reno of Paramount Building Incorporated, a firm developed from scratch, share their own personal experiences and growth narratives. They discuss various strategies including dealing with public relations, employee happiness, excellence in customer service, strategic delegation, and optimal process development. The discussions also emphasize on adopting a positive mindset for business growth, the dynamic nature of service business economy and the value of a driven, collaborative team. They highlight their respective core business values and the important role of faith in their personal and professional lives.
"The common theme that I'm seeing again amongst these entrepreneurs that are growing their businesses and succeeding is they're extremely proactive. They're not sticking their head in the sand. They're not being a little bitch and wanting to run under, hide when things happen." - Keith Kalfas Topics Covered:
Key Takeaways
"It's just the leaders. The leaders of our company are the ones that understand. It's shared with the whole vision, but we're seasonal, and a lot of my guys do end up going to Mexico for the winter. So I don't have as much contact with them. We do let them know we post things up. We make sure that, our core values are everywhere. Everything that we are about and what we're changing, from our five year plan and our 10 year plan and our, all those things. The guys are aware of what we're trying to do and the girls as well and as a company and we've implemented profit sharing every single month to every employee and it's always the same. It doesn't matter if you've been here for 30 or 20 years or you just started everybody gets the same profit sharing check. So it really has helped bring more people to my business as well where people have labor shortages. We had six new guys sign on, so we had six new guys sign on to our company, which that's huge. It's huge in our business especially six that not only worked out, they were fantastic or fantastic. " - Steve
Connect with Eric LinkedIn: https://www.linkedin.com/in/eric-reno-78471865/ Connect with Steve LinkedIn: https://www.linkedin.com/in/steve-dhondt-534b23166 Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget | |||
| Level Up Your Landscaping Business: Knowing Your Worth and The Power of Structure | 08 Dec 2023 | 00:36:09 | |
In this episode, Keith shares his journey in the world of landscaping, highlighting the importance of knowing one's worth and getting adequate mentorship. He talks about his struggles in his early years, underpricing his services, and the frustration of his low income despite having an active business. Keith shares how he learned to value himself, raise his prices, and improve his business. He stresses the importance of creating a business structure and setting a minimum for undertaking jobs to ensure a suitable profit margin. Keith emphasizes the idea of problem-solving through engaging the appropriate 'who' instead of focusing on 'how', endorsing the concept of hiring or seeking help for areas outside one's expertise. He encourages listeners to download his free workbook to help them upgrade their landscaping businesses.
"In a world filled with complexities and hurdles, it's easy to get overwhelmed and discouraged. However, by shifting our mindset and asking ourselves, "What would this look like if it were easy?" we open up a new realm of possibilities." - Keith Kalfas Topics Covered:
Key Takeaways Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget | |||
| These 3 Things I Learned the HARD WAY Landscaping Business 🤮| 3 Is The Real Secret | 04 Sep 2024 | 00:12:44 | |
In this episode, Keith shares invaluable insights from a decade-long experience serving 5,000 clients in a landscaping business. He discusses the challenges and strategies to make the business more manageable and enjoyable. Key topics include the importance of consuming industry-specific knowledge through audiobooks and podcasts, avoiding unrelated distractions, and systemizing tasks. He emphasizes the importance of integrity, simplifying services, and maintaining a clear separation between personal and business life. Real-world advice on facing and learning from mistakes, setting clear boundaries, and investing in coaching programs for faster growth are provided to help landscaping business owners succeed.
" And when you make these mistakes in your landscaping business, don't resist them and stick your head in the sand, take full responsibility, fall on your sword and eat the mistake, no matter how painful it is and eat it right. That way you'll learn. Through pain and suffering. And then that's how you get better." - Keith Kalfas Topics Covered:
Key Takeaways
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways | |||
| The Inconvenient Secret to Levelling Up | 02 Dec 2023 | 00:35:28 | |
In this episode, Keith dives into the inconvenient truth about levelling up in life and business. From sharing personal mindset insights to discussing the impact of external circumstances and internal responses, Keith explores the gap between stimulus and response, drawing inspiration from Dr. Victor Frankl's book, "Man's Search for Meaning." He emphasizes the importance of facing challenges with resilience and choosing to respond to difficult situations. Keith also reflects on the concept of toughening up and building emotional resilience to navigate the adversities of business and life.
"The secrets to leveling up - surround yourself with A players and people who have a great attitude and who actually genuinely care about you. There are people who are coming to your life and they leave for just a season. And if you make the mistake of thinking that and opening your heart up too much to somebody who doesn't deserve that part of you. Then you're, you're opening yourself up to getting hurt." - Keith Kalfas Topics Covered:
Key Takeaways Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ | |||
| It's Time to Level Up! | 30 Nov 2023 | 00:20:42 | |
Feeling stuck in life? Hit a ceiling that seems impossible to break through? I got you. I recently came across a powerful speech that shook me to my core. I'm about to break it down because there's a ton of wisdom in this episode that could change your life.
-Keith Kalfas
Topics Covered: 00:00 Financial struggles and self-worth reflections intertwined.
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and People Mentioned: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Joshua Latimer: https://www.youtube.com/@JoshuaLatimer/videos
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| Don't Throw in the Towel | 17 Nov 2023 | 00:11:07 | |
In today's episode, I dive deep into the struggles and triumphs of personal and professional growth. I address the common narrative of feeling stuck and the toll it takes on our mental and emotional well-being. Through powerful anecdotes and motivational insights, I explore the concept of perseverance, the impact of toxic thoughts, and the importance of breaking free from limiting beliefs.
Topics Covered: 3:30: Relentless pursuit of success and integrity. - Struggles with perseverance despite facing challenges and having successful role models.
"The most successful people I know have gone through the most effed-up stuff and continue to go through it. And somehow, they persevere. They persevere through it. Never said those words together in that particular order. They persevere through it. So maybe just think I said the word peer. They peer through the successful people." - Kieth
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ | |||
| Growing Your Business Beyond the Mower with Blake Albertson | 14 Nov 2023 | 01:02:19 | |
In this podcast episode, we dive into the world of lawn care business expansion and acquisition with Blake Albertson of B&B Lawncare. He sheds light on the challenges and strategies involved in acquiring new companies, particularly in areas like billing and customer transition. We also discuss essential topics like efficient cash flow management, payroll tax handling, and the benefits of learning from industry experts and peers. Blake emphasizes the importance of maintaining a focus on core business activities while steering clear of unnecessary diversification. Furthermore, we explore quick and effective problem-solving skills, the value of empowering employees through open communication and striking a balance between delegation and micromanagement. The episode concludes by highlighting the benefits of decluttering the business for improved efficiency and cost-effectiveness. Tune in for valuable insights into lawn care business growth and success.
" The number one thing that I'm grateful for with the place we're at in business right now is being able to spend more time with my kids that were just like, it's such an age that it's fun, it's moving so fast and I get to hang out with them a little bit more than I could if I was working till dark every night and um, That's what I'm most thankful for, that we've done everything we've done, and we've grown a little bit and stepped a little bit out of the field is being able to spend time with my family. - Blake Albertson Topics Covered:
Key Takeaways "People that like got into a position and now they think that they're the rulers. And that's why people hate their jobs is people get in that position where they have a boss that just thinks they're awesome and they try to control the whole world. "It's called delegation by abdication. So it's like you just delegate and you say here, do this thing and figure it out. All right, peace. And you don't want none to do with it. And then they don't do it right. But it's your fault because you didn't give them clear outlines of specific expectations of what the end result would look like and empower them correctly. Connect with Blake YouTube: https://www.youtube.com/@bblawncarekc
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ | |||