Explore every episode of the podcast The Unschool by Andi Alleman

From storytelling that feels lived-in (not polished) to founder POV diaries, retention over reach, cultural commentary in marketing, IRL brand house parties, and legacy thinking—this is the ultimate quick-hit list of the habits and strategies fueling today’s most magnetic founders.

But before diving in, Andi shares some exciting updates:

• The Unschool was just named by the Female Founder Collective as one of the top podcasts for entrepreneurs ready to uplevel—alongside How I Built This, Second Life, Superwoman, Side Hustle Pro, and more. Their words? “This pod challenges business norms and champions creative freedom. It’s ideal for founders who reject the status quo and want to build differently.”

• A behind-the-scenes look at Casa Noon—Andi’s three-years-in-the-making beauty brand—now officially in production after dermatologist testing and packaging approvals. She shares what it’s like raising investment before launch and how the Dream Ventures Accelerator has unlocked powerful connections and opportunities.

• What’s next at Oui, We Studio: the two-year run of the Smart Girls Mastermind is wrapping, and a brand new Cult Brand Accelerator is launching this fall. This six-week sprint will help founders build obsession-worthy, community-driven brands and head into 2026 with a clear plan.

✨Takeaways from this episode:

Community flywheels > sales funnels.

Retention matters more than reach.

Founder POV content is your most magnetic diary.

Subcultures shape the mainstream—spot where you belong.

Every drop needs a “why now.”

Legacy > this month’s revenue.

🎧 Tune in for the full 25 obsessions—and pick a few to make your own.

🔗 Links & Mentions:

• Join the waitlist for the Cult Brand Accelerator (Fall 2025), details coming soon

• Explore Casa Noon updates + early merch via TYB: tyb.xyz

• Work with Andi + Oui, We Studio: ouiwestudio.com

• Join the OOO Club for monthly challenges + community

🎟 Sign up for Pitch, Please — it’s free!
Learn to pitch with clarity and build the brand deals you actually want.

Workshop Takeaways:
→ How to write pitches that actually get replies
→ The content that lands brand deals (without sounding like everyone else)
→ How to use AI to simplify, scale, and stay consistent
→ For founders and creatives ready for visibility, income, and way more time OOO

In this solo episode, Andi is breaking down the state of content in 2025 — from PR chaos to the pressure to go viral — and asking: is this really the way we want to build cult brands?

She gets honest about what it’s like to grow a second business during a time when your feed is one long scroll of attention bait, beauty launches, and memeified disasters and what it means to show up with care, vision, and actual meaning.

Andi shares:

→ A no-filter update on the Casa Noon pre-launch (what’s really going on behind the scenes!)
→ Why she’s calling out orchestrated chaos in brand marketing (and that Sidney Sweeney moment)
→ The rise of whiplash content and the collapse of meaning in our feeds
→ Her go-to framework for standing out without manufacturing drama: the 3S Hook Framework
→ Why cult brands are built from micro moments, not one big message
→ How good attention (the sticky, emotional kind) builds real community, and bad attention doesn’t convert

👀 Want to go deeper?
Join us inside Oui, We Studio’s Out of Office Club for monthly challenges, brand breakthroughs, and support from fellow kind, caring creatives.

🔗 Links & Mentions:
🎯 Sign up for Pitch, Please: Out of Office, Into Income
🌞 Follow Casa Noon on Instagram
💌 Join Out of Office Club
🛠️ Get your co-CEO strategy tools at Oui We Studio

🎟 Sign up for Pitch, Please — it’s free!
This is your invitation to own your seat at the table and build the creative career you actually want.

✨ Workshop Takeaways:
→ How to write pitches that actually get replies
→ The content that lands brand deals (without sounding like everyone else)
→ How to use AI to simplify, scale, and stay consistent
→ For creators who want dreamy brand partnerships and way more time OOO

In this episode, Andi is pulling back the curtain on the evolution of her entrepreneurial journey — from accidental fashion incubator founder at 32, to hitting 100k followers at 40, to making her first million at 43, and now raising investment for her beauty brand Casa Noon at 45.

If you’ve ever thought you’re too late to grow online, this one’s for you.

Andi shares:

A behind-the-scenes update on Casa Noon — final packaging signed, product ready, and exclusive community events coming to LA, NYC, NOLA, and Miami.

The late bloomer advantage and why your 30s and 40s might be the best time to build something magnetic.

Her no-gatekeeping framework for creating content that converts: from your “why,” to your dream BFFs, to pitching with clarity and confidence.

A candid breakdown of what she got wrong in her first business (hello, undercharging and cold pitches that didn’t land) — and how she changed her approach.

Why pitching is a weekly ritual — not a last-ditch move — and how she landed a $5K brand sponsorship with Flodesk by leading with value.

👀 Want to go deeper?
Join us inside Oui, We Studio’s Out of Office Club for monthly challenges, marketing breakthroughs, and community support from fellow no-gatekeeping smart girls.

🔗 Links & Mentions:
Sign up for Pitch, Please: Out of Office, Into Income
Follow Casa Noon on Instagram — and get on the list for live events
Join Out of Office Club
Get your co-CEO strategy tools at Oui We Studio

In this truth-telling solo episode Andi opens with a raw reflection on the current climate — both global and personal — as she navigates building a business with empathy during heavy times. From canceled summer plans in LA to climate devastation in Texas, this episode speaks to the entrepreneur who’s feeling everything deeply and still wants to show up with purpose.

Andi shares:

A grounded take on what it means to lead when the world feels like it’s unraveling — and why your work still matters.

3 unsexy but essential business foundations every cult brand needs:

• Why hiring a bookkeeper early is a power move (even before you feel “ready”)

• The IP protections most founders wait too long to secure

• The digital asset checklist that protects your brand’s future value

Real talk on trademark drama: From Smart Girls Mastermind to Out of Office Club and Obsession-Worthy, Andi breaks down what she learned the hard way — and how you can avoid the same IP mistakes.

Money mindset shifts and business bank account wisdom for founders ready to take themselves seriously.

A soul-led guide to selling during heavy times — with practical strategies that feel good, not gross.

Takeaways:

+ Cult brands don’t wing the backend. They set it up like it matters — because it does.

+ Trademarks aren’t optional when your words start moving culture.

+ Your audience doesn’t need perfection — they need presence.

+ Selling with softness is still selling. Lead with empathy, not urgency.

+ The best time to protect your work was yesterday. The next best time? Today.

🎁 Want to go deeper? Join the free Content to Conversion workshop — July 14–16, co-hosted with Flodesk. Get the full blueprint for building a brand that moves from invisible to influential.

🔗 Links & Mentions:
💻 Register for the Content to Conversion Workshop
Join OOO Club

This week, Andi’s catching you up on everything — from why she ghosted her own show (😅) to what’s next for Casa Noon, and the 8 cult brand behaviors redefining how to build an obsession-worthy business right now.

After hosting her viral Cult Brand Blueprint training (over 1,000 of you signed up 👀), she’s reflecting on what’s working right now — and how you can use these insights to build something magnetic, memorable, and made to last.

Andi shares:

Why she paused the pod to run the Cult Brand Blueprint training — and the secret replay link she’s dropping just for you.

A peek into her final round of Obsession-Worthy Mastermind before pivoting fully into Casa Noon.

Behind the scenes of a beauty retreat in New Orleans, a VIP strategy day with a visionary client, and investor convos while traveling.

The 8 cult brand behaviors you need to know now:

• Radical honesty is the new authenticity

• Community > followers (but community creates followers)

• Nostalgia is a conversion strategy (hello, Labubu & Jellycat)

• Personal branding is leadership

• AI is your co-founder now

• Founders with visibility > hustle culture burnout

• Micro-influencers are the new ROI kings and queens

• Smart girl brands share generously (transparency = loyalty)

This one’s packed. A must-listen if you're ready to lead with vision, show up with heart, and build a brand that doesn’t need to shout to be heard.

Takeaways:

The future is lo-fi, human-first, and deeply magnetic.

Your personal brand is a growth engine — treat it like IP.

Sustainable visibility matters more than ever.

If you're not building community, you're building in silence.

🔗 Links & Mentions:

Replay the Cult Brand Blueprint training (secret link in the show notes)

Join the Obsession-Worthy Mastermind (last call)

Come hang in the Out of Office Club

Get the Co-CEO GPT

Register for Cult Brand Blueprint, taking place on 5/27!

In this episode Andi pulls back the curtain on the five strategies cult-status brands are using to stay magnetic, memorable, and wildly obsession-worthy — no matter their size or niche.

She shares a powerful behind-the-scenes update on building Casa Noon (and what it’s really like stepping into product development, investor pitching, and scaling from the ground up), plus a serious truth she’s learned after a decade helping founders, creatives, and CEOs build brands people can’t stop talking about:

You don’t get there alone — you get there by being in the right rooms, with the right people, doing the right work.

Inside the episode, you’ll hear:

— How Andi went from helping indie entrepreneurs and creators behind the scenes to stepping into her own high-growth brand era with Casa Noon
— The real story behind landing a $35K Google project and a decade-long literary agent relationship (hint: it wasn’t cold pitching)
— Why now is the last chance to join Obsession-Worthy: The Smart Girls Mastermind before Casa Noon’s launch pulls Andi’s focus
— The five branding moves cult-status brands are making right now — and how you can use them:

Andi also unpacks how to build emotional stickiness, cultivate resonance, and shift out of algorithm-chasing, with a personal permission slip to slow down and go deeper into the details that truly matter.

Takeaways:
This episode is for the founder, creator, or service provider ready to:
• Build a magnetic brand that resonates, not just reaches
• Stop chasing trends and start creating for real people
• Step into CEO-level rooms that stretch and expand your vision
• Understand the branding shifts driving connection and conversion in 2025

Links + Mentions:
— Apply for Obsession-Worthy: The Smart Girls Mastermind → APPLICATION  https://www.ouiwestudio.com/mastermind
— Join Smart Girl Summer Camp in Venice Beach, July 11–13 (only $148 deposit!)
— Sign up for the Cult Brand Blueprint live workshop 

Coming up next:
Andi’s dropping a bonus episode midweek on emotional resonance and sticky brand strategies you can apply right away — don’t miss it!

Make sure to subscribe, share this episode with a friend, and leave a review if you love what you’re hearing.

In this walk-and-talk style solo episode (literally), we’re diving into the real behind-the-scenes of building a beauty brand and running a strategy house at the same time.

You’ll hear what it actually looks like to show up in the messy middle — pitching investors for the first time, navigating unfamiliar beauty standards, and learning the difference between stability testing and (what Andi lovingly calls) mold stuff. It’s giving: radical transparency meets cult brand strategy.

This one is your weekly brand clarity download — the truth behind what makes an obsession-worthy brand today.

Andi shares:

The difference between inspired action and confrontational action — and why you don’t need to wait for perfect clarity to begin

What she’s learning in real time while building Casa Noon (ingredient sourcing, packaging, compliance, fundraising, and more)

How to curate your brand like a magazine — and why it works better than chasing viral trends

The 5 major patterns from the online zeitgeist around cult branding:

Content prompts for this week: founder-led storytelling, weekend life reels, identity-based carousels, and ‘this feels like a private club’ vibes

💡 Takeaways:
This season is about stepping into the unknown and showing up anyway — with systems, flow, and a POV that sticks. The brands that win aren’t the ones that perform best… they’re the ones that resonate most.

Tools & Mentions:

• The Co-CEO GPT Toolkit: Your creative director + AI assistant in one. Caption starters, visual planning, Human Design alignment, and more.

• Free Visual Style Masterclass

• Take the Brand Archetype Quiz

• RSVP to the Cult Brand Blueprint Workshop – May 27th

• Smart Girls Summer Camp in Venice, CA: July 11–13. ✨ IRL content creation, strategy circles, cold plunges + the ultimate biz bestie reset. DM @ouiwegirl to grab a spot before prices go up.

📲 DM Andi on Instagram @ouiwegirl to chat about the Smart Girls Mastermind opening at the end of this month — doors are about to open.

 Want to go deeper?
Get in the room with us this summer — online and in real life.

Andi peels back the layers on how to recalibrate your business — not by burning it all down, but by resetting your vision, your strategy, and your energy.

This episode is your permission slip to pause and pivot.

She’s fresh off a new round of speaking gigs (cue: oceanfront talks and AI breakdowns with beauty execs) and brings the mic back to what truly matters: doing work that aligns with your next-level goals.

Andi also introduces the 7 Day CEO Reset Challenge — starting May 12 inside OOO Club — and shares exactly why this process works when everything else feels like noise.

✨ This episode is for the founder who’s ready to:

Get out of the fog and into focused, feel-good action

Audit your revenue flow so you’re not just working — you’re actually growing

Realign your offers, schedule, and strategy with your bigger “why”

Andi shares:

A peek inside recent speaking engagements and what they taught her about the future of entrepreneurship

The framework includes a few critical steps every founder needs to revisit before summer:

1. Reground in your ‘why’ — clarity unlocks momentum

2. Reimagine your calendar — time design > time management

3. Review your money flow — audit what’s working (and what’s not)

Plus — the inside scoop on the 7 Day CEO Reset Challenge and how you can join us inside OOO Club for daily prompts, strategy tips, and a content-aligned crew.

Links & Mentions:

Join the 7 Day CEO Reset Challenge in OOO Club

Visual Brand Style Masterclass (free!)

Apply for a Strategy Day or Obsession-Worthy Mastermind

Vision Board for Her Instagram Post

🎧 Takeaways:

A magnetic brand isn’t built by accident — it’s built with intention and iteration.

Your ‘why’ isn’t fluff — it’s fuel.

The difference between founders who scale and those who stall? They reflect and recalibrate often.

There’s no need to burn it all down — sometimes you just need a smarter reset.

👯‍♀️ Want in on the summer mastermind? Smart Girls: Obsession-Worthy Edition opens again at the end of May.

💌 Questions, aha moments, or just vibing with the message? Slide into Andi’s DMs — she loves hearing from you.

 

Andi pulls back the curtain on what she’d do to build a cult-status brand in just 90 days — the kind of brand people brag about discovering first, screenshot for their vision boards, and obsessively share with their group chats.

Spoiler: it’s exactly what she’s doing with Casa Noon right now.

Before diving into the 3-part roadmap, Andi also shares what’s happening behind the scenes — from buying her dream home in LA (fingers crossed!) to signing off on her first beauty product — and introduces the 7 Day CEO Reset Challenge, starting May 12 inside OOO Club.

✨ This episode is for the founder who’s ready to:

- Build a magnetic brand that sells on vibe as much as value

- Stop guessing what your audience wants and start creating for her actual life

- Reset your energy, systems, and strategy before summer hits

Andi shares:

🌿 A behind-the-scenes life update (spoiler: big shifts, dream house vibes, and cosmic alignment with ChatGPT clients)

🧠 The exact 3-month roadmap to build an obsession-worthy brand:

Month 1: Obsess over the person, not the product — emotional clarity > demographics

Month 2: Build the product and the world around it — vibe, tone, packaging, and rituals matter

Month 3: Launch loud, then listen louder — feedback is data, screenshots are gold

Plus — all the juicy details on the 7 Day CEO Reset Challenge kicking off May 12 inside OOO Club

 

Links & Mentions:

Join the 7 Day CEO Reset Challenge in OOO Club

Visual Brand Style Masterclass (free!)

Apply for a Strategy Day or Obsession-Worthy Mastermind

Vision Board for Her Instagram Post

🎧 Takeaways:

You can’t build a cult brand if you don’t know your perfect person.

Identity > aesthetics. Cult brands sell belonging.

The “this is it” screenshot moment is your cue to double down.

If your brand doesn’t feel aligned anymore, you don’t need to quit — you need to reset.

👯‍♀️ Want in on the summer mastermind? Smart Girls: Obsession-Worthy Edition is opening again at the end of May.

💌 As always, slide into Andi’s DMs with your ahas, questions, or just to say hi.

Andi sits down with financial educator and digital nomad Carolin to talk all things personal finance, freedom, and finding community on the road. Carolin shares how she transitioned from a high-earning corporate job to designing a life rooted in flexibility, aligned spending, and unapologetic self-investment.

Together, they unpack the mindset shifts required to build wealth (even on the go), how to let go of financial fears, and what it really means to invest in yourself as a woman entrepreneur. Whether you're dreaming of a sabbatical, building a business from Bali, or just trying to get your savings strategy straight—this one is packed with tangible steps and soulful perspective.

The conversation ends with a lightning round on money tips..

Takeaways:

Community is essential for personal growth and emotional support.

Financial literacy is foundational to female empowerment.

A home base can help ground you while living a nomadic lifestyle.

A high savings rate creates financial flexibility—and freedom.

Traditional education leaves major gaps when it comes to money.

Robo-advisors can be powerful tools for beginner investors.

Investing doesn’t have to be intimidating when broken down.

WhatsApp groups and digital communities help travelers stay connected.

Mindset shifts are just as important as strategy.

Self-investment is the most important wealth-building habit.

Aligning your spending with your values is the real flex.

Chapters:

Personal finance journeys and financial awakening

Preparing financially for a sabbatical or career shift

Letting go of traditional career expectations

Demystifying investing and using robo-advisors

The importance of community while living nomadically

Building confidence and literacy around money

Creating flexible and joyful lifestyles with intention

Breaking free from financial fear and scarcity

Self-investment as a form of empowerment

Reframing wealth as a tool for values-based living

 

🔗 Links & Mentions:

Follow Carolin on Instagram here
Learn more about Carolin's work

👯‍♀️ Want to go deeper?

💻 Join the Oui, We Roll Visual Content Course
🎤 Book Andi to Speak
📥 Explore the Obsession-Worthy Framework inside the Mastermind
🧳 Come hang inside Out of Office Club

Andi pulls back the curtain on some of the biggest shifts happening inside Oui, We Studio. From launching a blog that turned into a multi-six-figure business, to building a best-selling course now headed back into the vault, she shares the raw, unfiltered truth behind what’s working — and what’s no longer aligned.

You’ll hear the evolution of Oui, We Studio, the behind-the-scenes of The Unschool Intuitive Biz Academy, and why she’s stepping away from clickbait content and viral metrics in favor of resonance and real connection.

Plus, Andi gives a peek into what’s next: including her new beauty brand Casa Noon and the deeper role Human Design is playing in everything from offers to content creation.

This episode is a must-listen if you’re navigating your next evolution as a founder — or wondering how to pivot with clarity and conviction.

Takeaways:

Oui, We Studio began in 2017 as a single digital course.

The blog Oui, We Girl was an early (and major) source of revenue.

The Conscious Creatives Business School was Andi’s first program rooted in sustainable strategy.

The Unschool focused on intuitive, Human Design-led business growth.

Andi shares how she’s rethinking success beyond vanity metrics.

Creating ad-free, calm learning spaces has become a top priority.

A $10K investment in a speaking coach led to booking a $10K speaking gig.

The Unschool is going into the vault — not forever, but for now.

Expect more tools like the Co-CEO Toolkit.

Andi is shifting her energy toward building Casa Noon, a brand that meets real skincare needs with a storytelling-first approach.

 

Episode Chapters:

– Introduction to Major Shifts at Oui, We Studio
– The Evolution of the Business (From Blog to Brand)
– The Rise of The UnSchool + Social Strategy
– Why Andi is Shifting Toward Speaking and Consulting
– What’s Next: Vaulting Programs & Launching Casa Noon

 

🔗 Links & Mentions:

💻 Join the Oui, We Roll Visual Content Course 

🌞 Follow Casa Noon on Instagram

🎤 Book Andi to Speak

👯‍♀️ Join OOO Club

Reach out if you're interested in Strategy or Consulting

Andi breaks down the concept of Proof-Optional Vision — the inner knowing that drives founders and creatives to move before the path is paved.

She shares powerful real-world stories from her early fashion incubator days, the creation of her beauty brand Casa Noon, and the behind-the-scenes moments with multi-passionate founders who went on to land CFDA Awards, make the 30 Under 30 list, and scale six & seven figure brands — all before they had the following, funding, or press.

In this episode, you’ll walk away with tangible strategies to cultivate your own Proof-Optional Vision, reframe how you show up in your business, and begin building a magnetic brand that feels inevitable — even before the results start rolling in.

Takeaways:

- Proof-Optional Vision is the superpower every obsession-worthy founder shares.

- You don’t need a massive following, investor backing, or perfect strategy to get started.

- Clarity comes after commitment — not before.

- Delusional clarity is often required to move forward.

- You can cultivate vision with intentional practices and community.

- Done is better than perfect — create before you're ready.

- Build an archive of “future memories” to train your mind to spot success.

- Surround yourself with people who believe in your vision before the results show up.

- You become the proof by trusting the vision before it's validated.

Chapters:

What Every Obsession-Worthy Brand Has in Common

The Early Days: Building a Fashion Incubator with No Budget

From Bike Cart to Beyoncé

 Helping Designers Get Seen Before the Creator Economy

Starting a Brand Without a Clear Path

The Birth of Casa Noon

Navigating Setbacks + Still Holding the Vision

You Need People Who See Your Brilliance Before the Proof

3 Ways to Cultivate Proof-Optional Vision Strategy Day Invitations + Closing Reflections

Want to Go Deeper?

If you’re holding a big vision for your next chapter — and need support mapping it out, refining your positioning, and building obsession-worthy momentum — Andi is opening two spots this summer for her Obsession-Worthy Strategy Days in Los Angeles.

These are high-touch, 1:1 days designed for visionary founders ready to launch their next-level offer, brand, or product with clarity, confidence, and scroll-stopping content.

📝 Reach out via email at team@ouiwestudio.com.

Spots are extremely limited and not listed publicly.

🎧 Listen now and share this episode with the founder or creative in your life who needs a little reminder:

You don’t need more proof. You are the proof.

5 Conversations with 5 Smart Girls.

Meet Melissa Shelton — a powerhouse creative, hospitality entrepreneur, and founder of Dear Valentine. This convo is a behind-the-scenes look at what it actually takes to go from corporate leader to intentional founder.

Melissa shares the raw truth about walking away from a high-profile career in the global design industry (hello, Vitra and Design Within Reach) to build something entirely her own — a hospitality brand rooted in travel, design, and unforgettable experiences.

Inside this conversation, you’ll hear:

How Melissa navigated imposter syndrome and the mindset shifts that helped her trust herself as a founder.

The business plan essentials she swears by before making a leap — yes, money matters.

Why collaboration and your network are the non-negotiables of sustainable success.

What social media really looks like behind the scenes for a multi-hyphenate business owner.

The power of investing in personal growth and the belief that you don’t get what you don’t ask for.

This episode is a masterclass in owning your story, leading with vision, and creating environments (and businesses) that people feel — long after they leave.

✨ Takeaways:

→ Imposter syndrome happens — even at the top. Keep going.

→ Plan for your leap — evaluate the financial and lifestyle shifts required.

→ Your network is your business. Collaboration unlocks growth.

→ Authentic storytelling is your superpower on social.

→ Entrepreneurship is a forever experiment — stay curious.

🎧 Chapters:

— Introduction + Melissa’s Background
— Climbing the Corporate Ladder in Global Design
— Imposter Syndrome + How to Navigate Doubt
— Launching Dear Valentine: From Idea to Reality
— Making the Leap: Leaving Corporate for Entrepreneurship
— The Power of Partnerships + Collaboration
— How to Build Meaningful Relationships in Business
— Navigating Social Media with Authenticity
— Why Investing in Yourself is Always Worth It
— Lightning Round: Melissa’s Inspirations, Mindset Practices + What’s Next

🔗 Links & Mentions:

Follow Dear Valentine: @dearvalentine
Learn more about Melissa’s work: dearvalentine.co

👯‍♀️ Want to go deeper?

💻 Join the Oui, We Roll Visual Content Course
🎤 Book Andi to Speak
📥 Explore the Obsession-Worthy Framework inside the Mastermind
🧳 Come hang inside Out of Office Club

5 Conversations with 5 Smart Girls.

In this episode Andi sits down with intuitive guide and energy reader Kirsten Stockton for a conversation that feels like the best kind of girl talk — honest, reflective, and deeply transformative.

Together, they explore Kirsten’s powerful journey of moving from a high-achieving career in law to stepping fully into her spiritual gifts — a transition sparked during the quiet, reflective moments of the pandemic.

Kirsten shares how accessing the Akashic Records opened a new world of energy work and intuition, offering profound insights on self-trust, spiritual hygiene, and navigating life as a sensitive soul.

Inside this episode, you’ll learn:

→ How to honor pivotal life moments as catalysts for transformation
→ Why the Akashic Records are often called the energetic library of your soul
→ Simple ways to practice spiritual hygiene and protect your energy
→ How to nurture your intuitive gifts (yes, we all have them!)
→ The role of self-compassion in healing and growth
→ Why investing in yourself and finding community is the ultimate expansion portal

Takeaways:

This conversation is a beautiful reminder that the journey inward is often the most life-changing of all.

Kirsten’s story proves that it’s never too late to pivot, trust your inner wisdom, and step into a life aligned with your soul.

Meditation, spiritual hygiene, and self-reflection aren’t just buzzwords — they’re practical tools for grounding and growth.

Investing in yourself is the first step to unlocking your own inner magic.

Chapters:

— Introduction & Finding Connection
— Pivotal Life Moments & Career Reflections
— Transitioning from Law to Spirituality
— Coming Out of the Spiritual Closet
— Trusting Intuition & The Power of Self-Reflection
— What Are the Akashic Records?
— Spiritual Hygiene & Protecting Your Energy
— Navigating Sensitivity in an Energetic World
— Embracing Intuition & Practicing Self-Compassion
— Investing in Yourself & Finding Aligned Community

🎧 Listen now and share this episode with someone who's standing at the edge of their next evolution.

🔗 Links & Mentions:

Follow Kirsten on Instagram

👯‍♀️ Want to go deeper?

💻 Join the Oui, We Roll Visual Content Course
🎤 Book Andi to Speak
📥 Explore the Obsession-Worthy Framework inside the Mastermind
🧳 Come hang inside Out of Office Club

5 Conversations with 5 Smart Girls.

In this episode, Andi sits down with Meredith DeSantos — a powerhouse strategist with nearly two decades of experience in the entertainment, tech, and wellness worlds — to explore what it really means to be a Lazy Hustler in business and in life.

Meredith has supported A-list writers, showrunners, and creatives in launching their projects with clarity and emotional intelligence — and now, she’s bringing those same transformational tools to high-achieving entrepreneurs. Her work blends Human Design, neuroscience, and NLP (Neuro-Linguistic Programming) to help leaders release burnout patterns, rewire limiting beliefs, and align with their energetic blueprint.

✨ This episode is equal parts mindset shift and masterclass — for the creative visionary who’s done with pushing and ready to scale with strategy and soul.

Meredith and Andi unpack:

What it really means to embrace the Lazy Hustler mindset

The truth about productivity vs. busyness (hint: they’re not the same)

How Human Design reveals your unique blueprint for aligned business growth

NLP tools for reprogramming limiting beliefs and building confidence

Why 93% of communication is non-verbal — and how to embody your message

Rituals for rest, nervous system regulation, and creativity

Why investing in yourself is the most strategic move you can make

How community connection fuels expansion (and ends the isolation loop)

Reframing imposter syndrome and showing up when visibility feels hard

🧠 Meredith’s mission? To help you ditch the outdated systems that glorify burnout and step into your own success blueprint — without losing yourself in the process.

🔑 Takeaways

- NLP is a powerful tool to reprogram your subconscious patterns.

- Productivity is about alignment, not overextension.

- Your aura is part of your brand — when you understand it, everything changes.

- Emotional intelligence is the superpower behind creative longevity.

- Rest is not a luxury — it’s a business strategy, especially for Projectors.

- Investing in yourself isn’t extra. It’s essential.

🎧 Chapters

Meredith's Journey to Lazy Hustler
Mindset Strategies in Business
Understanding Human Design & Celebrity Examples
Imposter Syndrome & Visibility
NLP + The Truth About Productivity
Anchoring, Belief Shifts & Investing in Yourself

Meredith is the behind-the-scenes genius for some of the most magnetic creators — and now she’s sharing her full toolkit with you.

💌 Listen now and share this one with your creative bestie who’s ready to build smarter, not harder.

🔗 Links & Mentions:

Follow Meredith on Instagram

👯‍♀️ Want to go deeper?

💻 Join the Oui, We Roll Visual Content Course
🎤 Book Andi to Speak
📥 Explore the Obsession-Worthy Framework inside the Mastermind
🧳 Come hang inside Out of Office Club

5 conversations with 5 Smart Girls.

Andi sits down with Vanessa Farino — award-winning Latina entrepreneur, Forbes-featured marketing expert, and founder of Creative CEO, a media and events company helping women build brands with intention, clarity, and power.

From launching her first business at 15 to supporting a $25M fundraise and working with celebrity entrepreneurs, Vanessa’s journey is a masterclass in reinvention, purpose-driven leadership, and creating spaces where women truly thrive.

You’ll hear the behind-the-scenes of how Creative CEO came to life, the realities of navigating imposter syndrome (even after receiving major recognition), and how Vanessa uses Human Design to help women reconnect with their energy, values, and aligned business strategy.

✨ Vanessa shares:

– Her entrepreneurial path from corporate to full-time CEO
– The inspiration behind Creative CEO and why financial empowerment matters
– What it really looks like to work with high-profile clients and navigate visibility
– How Human Design is transforming her business and her relationships
– Why creating safe, inclusive communities is key to long-term success
– Her lightning round answers: from dream ventures to soulful travel and what she’s manifesting next

💡 Takeaways:

Vanessa launched her first business at just 15.
Creative CEO was born from a desire for financial control and community.
Women are the primary drivers of the economy — and they deserve spaces that reflect that.
Imposter syndrome doesn’t go away — even with success.
Understanding your energy type is crucial to building a business that flows.
Regulating your nervous system is an underrated business skill.
Feedback builds inclusive, magnetic brands.
Implementation > ideas. Every time.
Investing in yourself is the first step to aligned success.

⏱️ Episode Chapters:

– Introduction and Background
– Vanessa's Entrepreneurial Journey
– The Birth of Creative CEO
– Empowering Women in Business
– Creating Safe Spaces for Women
– Recognition and Documentary Experience
– Celebrity Business Insights
– Integrating Human Design in Business
– Human Design in Personal Relationships
– Building Inclusive Communities

🎧 Listen now and tag the creative CEO in your life — this one’s for the women building their legacy with soul, strategy, and deep self-trust.

Follow Vanessa on Instagram

👯‍♀️ Want to go deeper?

💻 Join the Oui, We Roll Visual Content Course
🎤 Book Andi to Speak
📥 Explore the Obsession-Worthy Framework inside the Mastermind
🧳 Come hang inside Out of Office Club

5 conversations with 5 Smart Girls.

Welcome to our first interview episode of season 5 with Smart Girls Mastermind Alum, Megan McCluer.

 In this magnetic episode of the podcast, we’re diving deep into the cosmos with career astrologer Megan McCluer, a guide for soulful women ready to align their professional paths with purpose and intuition. Megan’s work merges celestial wisdom with grounded strategy, helping multi-talented creatives ditch the "shoulds" and build careers that feel wildly authentic, abundant, and fulfilling.

You’ll hear the origin story of how astrology became Megan’s compass during a gnarly breakup — and how it eventually turned into a powerful business tool she now shares with clients around the world.

✨ Inside This Episode, Megan Shares:

Her personal journey into astrology and how it became a life-changing guidepost.

What it means to embrace your multi-talented self and weave all of your gifts into your career.

How the Midheaven in your chart reveals your aligned career direction.

The energetic forecast for 2025 and what major planetary shifts mean for creatives.

A breakdown of her signature Soulpreneur Blueprint Reports — for anyone seeking career clarity rooted in soul and strategy.

Why mentorship is a non-negotiable for growth, and how to find the right mentor through resonance.

Myth-busting around astrology stereotypes — and how to use your chart as a practical business tool.

💡 Key Takeaways:

Megan first discovered astrology during a rough breakup — and it opened the door to a new, more aligned life path.

Your birth chart holds insight into your ideal career direction, especially your Midheaven placement.

Being multi-passionate is a strength — not a liability.

2025 is a cosmic turning point — now’s the time to get clear on your creative vision.

Astrology offers actionable, grounded guidance — it’s not just “woo.”

Finding a genuine, in-demand service is the foundation of sustainable entrepreneurship.

The right mentor can accelerate your personal + professional evolution.

⏱️ Episode Chapters:

– Introduction and Personal Connections
– Discovering Astrology: A Personal Journey
– Embracing Multi-Talented Identities
– Astrology as a Career Guide
– Interpreting Your Astrology Chart for Career Insights
– Planetary Changes and Their Impact on Creatives
– Business Readings and Services Offered
– Astrology Myths and Personal Practices
– Advice for Aspiring Entrepreneurs
– The Importance of Mentorship

🎧 Listen now and tag your favorite cosmic creative — this one’s for the dreamers, the intuitives, and the entrepreneurs ready to build with purpose.

📲 Connect with Megan:
You can find her on Instagram @meganmccluer &can @alignedastrology.co — and explore her Soulpreneur Blueprint Reports here.

Join Out of Office Club here.

Learn more about Obsession-Worthy and get on the waitlist here.

 

In this powerful season premiere of The UnSchool Podcast, Andi pulls back the curtain on what’s been brewing behind the scenes — from launching a new beauty brand and expanding Oui, We Studio to stepping into keynote speaking and evolving her methodology around content and creativity.

You’ll get an insider look at what it really takes to build an obsession-worthy brand while staying in alignment with your purpose, audience, and intuitive strategy.

Andi shares:

A peek into her new beauty venture Casa Noon — a sun-care meets storytelling brand made for the modern, magnetic woman.

The evolution of Oui, We Roll, a visual content course designed to help creators grow with Human Design-infused strategy.

The expansion of Oui, We Studio, including masterminds, toolkits, and funnel strategies that actually convert.

Her shift into more speaking and leadership, and how that’s influencing her work moving forward.

And finally — a deep dive into the Obsession-Worthy Content Framework: the method behind the most magnetic brands and the four pillars that can change the way you create forever.

✨ Takeaways:

This season is all about evolution in entrepreneurship — growing with clarity and conviction.

Casa Noon is redefining beauty with sun-care essentials and travel-friendly packaging designed for modern rituals.

Oui, We Studio is scaling its education and content offerings with bold, fresh strategies.

Keynote speaking is unlocking a new chapter in impact + visibility for Andi.

The Obsession-Worthy Content Framework breaks down how to create content that taps into your audience’s inner world, leads with vision, hits on emotional resonance, and guides them through a conversion-driven journey.

Magnetic brands don’t follow trends — they start movements.

🎧 Listen now and share this episode with your creative bestie who’s building something with soul.

👀 Want to go deeper? Join us inside Oui, We Roll — link below. Or come hang out in Out of Office Club.

🔗 Links & Mentions:

💻 Join the Oui, We Roll Visual Content Course 

🌞 Follow Casa Noon on Instagram

🎤 Book Andi to Speak

📥 Get more on the Obsession-Worthy Framework inside the Mastermind community

👯‍♀️ Join OOO Club 

Book your CEO Strategy Sprint:

https://www.ouiwestudio.com/coaching/p/11-conscious-ceo-month

Join the VIP Content Weekend in LA:

https://www.ouiwestudio.com/vip-content-weekend

In this episode, I'm chatting with Rosey Hwang, one my longest-running community members, about her journey from corporate life to creating a business that blends copywriting, coaching, and her innovative concept of energetic sales.

Rosey shares more on magnetic messaging, energetic sales, soulmate clients and more. We're discussing the power of aligned copy, redefining sales as service, and how kindness and creativity play a central role in building a meaningful business.

Follow Rosey (https://www.instagram.com/msroseyhwang) and Chloee Teng too: (hhttps://www.instagram.com/chloeeteng)

Resources:

Are you a Smart Girl CEO, an OOO Entrepreneur, a Kind, Caring Creative, or a No-Gatekeeping Content Creator?    Take the Creator Archetype quiz to find out which archetype matches your brand, content creation habits, offers, and goals.

Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club

Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

This show is produced by Ben Alleman, editing by Kiara Ramirez

Check out the Black Friday catalog here:

https://www.ouiwestudio.com/blackfriday

In this episode, I'm sharing the blueprint for scaling your business in a way that doesn’t rely on burning out through 1:1 coaching or unpredictable brand partnerships. Plus I'm giving exact details and numbers from my profit and loss statement (sharing income and expenses)!

From the flexibility and high-margin potential of consulting, to the community-building power of group coaching and masterminds, and the automated income machine that digital products can become, I'm giving the details on why these revenue streams should potentially be your priority as you grow.

We're also discussing why 1:1 coaching is a great starting point for understanding your clients’ needs, and how it can seamlessly lead to larger, more scalable offerings. Whether you're aiming for six figures or beyond, this episode will give you the roadmap to achieve sustainable business growth while maintaining balance.

In this episode, we're talking about the approach I'm taking to Black Friday sales in my business, plus I'm sharing the step-by-step Oui, We Viral Content Method that works for me (and will work for you too, because Human Design)!

Resources:

Join the 30-Day Storytelling challenge: ouiwestudio.com/ooo

Are you a Smart Girl CEO, an OOO Entrepreneur, a Kind, Caring Creative, or a No-Gatekeeping Content Creator?    Take the Creator Archetype quiz to find out which archetype matches your brand, content creation habits, offers, and goals.   Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.  

 This show is produced by Ben Alleman, editing by Kiara Ramirez

Check out the Black Friday catalog here:

https://www.ouiwestudio.com/blackfriday

In this episode, we're talking about the approach I'm taking to Black Friday sales in my business, plus I'm sharing the step-by-step Oui, We Viral Content Method that works for me (and will work for you too, because Human Design)!

Join the 30-Day Storytelling challenge: ouiwestudio.com/ooo

Are you a Smart Girl CEO, an OOO Entrepreneur, a Kind, Caring Creative, or a No-Gatekeeping Content Creator?    Take the Creator Archetype quiz to find out which archetype matches your brand, content creation habits, offers, and goals.

Resources:

Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.  

 This show is produced by Ben Alleman, editing by Kiara Ramirez

In this episode, we explore how storytelling can transform your brand by building genuine connections with your community. Through a 30-day challenge, you’ll learn to share your story strategically, with guidance on creating authentic, layered content that resonates deeply. 

Join the challenge: ouiwestudio.com/ooo

Are you a Smart Girl CEO, an OOO Entrepreneur, a Kind, Caring Creative, or a No-Gatekeeping Content Creator?    Take the Creator Archetype quiz to find out which archetype matches your brand, content creation habits, offers, and goals.

Resources:

Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.  

 This show is produced by Ben Alleman, editing by Kiara Ramirez

Are you a Smart Girl CEO, an OOO Entrepreneur, a Kind, Caring Creative, or a No-Gatekeeping Content Creator?    Take the Creator Archetype quiz to find out which archetype matches your brand, content creation habits, offers, and goals.

In this episode:

• Reflecting on my viral thread: imperfect action, milestones, and what’s real in the journey
• Embracing the Winter Arc: why this seasonal trend is the perfect time to reset and refocus
• Finding your unique business flow – building a path that feels aligned (not just “successful”)
• Actionable mindset shifts: ditching the “shoulds” and showing up authentically
• My go-to tools for content creation, automation, and streamlining (with budget-friendly picks!)

Resources:

Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club

Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.  

 This show is produced by Ben Alleman, editing by Kiara Ramirez

In this episode, Smart Girl Mastermind alum and founder of B Squared Social, Laura Bitoiu, shares her entrepreneurial journey and insights into building a strong social media strategy. 

We talk about the importance of knowing your target audience and creating content that truly resonates, as well as the benefits of embracing AI to make your efforts so much easier.

 Laura discusses overcoming visibility fears by starting with face-free content and gradually gaining confidence to show up more. She also highlights the need to adapt to Instagram’s evolving algorithm, balance online growth with offline peace, and invest in community and networking for long-term success.

Laura and I both love using B-roll to make content creation easier.

You can get a complete shot list here if this is helpful to you!

Resources:

Are you a Smart Girl CEO, an OOO Entrepreneur, a Kind, Caring Creative, or a No-Gatekeeping Content Creator?    Take the Creator Archetype quiz to find out which archetype matches your brand, content creation habits, offers, and goals.

Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club

Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

This show is produced by Ben Alleman, editing by Kiara Ramirez

In this episode, we tackle the fear of visibility many entrepreneurs and creatives face, and how to overcome it.

I'm also sharing practical tips on using b-roll content to ease into showing up online without needing an aesthetic office, constantly being on-camera, or filming every moment of your life.

You can get a complete shot list here if this is helpful to you!

Resources:

Are you a Smart Girl CEO, an OOO Entrepreneur, a Kind, Caring Creative, or a No-Gatekeeping Content Creator?    Take the Creator Archetype quiz to find out which archetype matches your brand, content creation habits, offers, and goals.

Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club

Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.  

This show is produced by Ben Alleman, editing by Kiara Ramirez

In this episode, we’re talking how to stop overthinking and start taking action. If fear of judgment or perfectionism is holding you back, it’s time to shift into action mode.

Then, we're diving into three pillars for financial success: Intentional Abundance, Financial Literacy, and the Habits of Top Performers. 

Tune in to learn how embracing discomfort can lead to greater visibility, financial freedom, and growth—both personally and professionally.

Resources:

Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club

Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

 This show is produced by Ben Alleman, editing by Kiara Ramirez

In this episode, I’m diving deep into two transformative concepts reshaping how creators, entrepreneurs, and brands connect with their audience—sacred selling and the power of "point of no return" commitment. 

For too long, we’ve been inundated with salesy, pushy content that screams, “Buy this now!” without providing any real value. You know the type—those flashy, unverified income claims or launch announcements that feel more like a hard sell than an invitation to connect.

But here’s the truth: transactional content is OUT, and high-value content is IN.

Learn how to pivot your messaging to reach your perfect people in a way that feels authentic and aligned with your energy. By embracing sacred selling, you’ll find that serving your audience can lead to meaningful connections and, ultimately, real results.

Smart Girls Mastermind Membership: The fall cohort is open now, but spots are limited! This is your last chance to join for 2024. Step into an out-of-office lifestyle where your business works for you.

JOIN THE SMART GIRLS MASTERMIND →

Want to chat about this episode? Text 📲 at +1 (323) 405-9256

This show is produced by Ben Alleman, with editing by Kiara Ramirez.

Get the Content to Conversion dashboard here.

In this episode I'm letting you in in on a major shift happening in how creators, entrepreneurs, and brands are connecting with their audience—and trust me, you'll want to be ahead of it.   For too long, we've all been flooded with salesy, pushy content that screams, “Buy this now!” without offering much value. You know the type—those flashy, unverified income claims or launch announcements that feel like a hard sell instead of an invitation to connect.   But here's the thing: transactional content is OUT, and high-value content is IN.   Learn more about how to pivot your content to reach your perfect people in a way that feels good to you.  

Smart Girls Mastermind Membership: the fall cohort is open now, but spots are limited! This is the last time to join for 2024.

Join us today and take the next step toward an out-of-office lifestyle where your business works for you.

JOIN THE SMART GIRLS MASTERMIND →

 

Want to chat about this episode? Text 📲 at +1 (323) 405-9256

This show is produced by Ben Alleman, editing by Kiara Ramirez

Get the Content to Conversion dashboard here.

In this episode, we explore the power of risk-taking and how stepping out of our comfort zones can lead to serious growth. I share a personal story about some of my recent leaps of faith. We’ll discuss overcoming comparison paralysis and the importance of a supportive community, all while embracing the unknown to pursue our dreams.

 

Smart Girls Mastermind Membership: the fall cohort is open now, but spots are limited! This is the last time to join for 2024.

Join us today and take the next step toward an out-of-office lifestyle where your business works for you.

JOIN THE SMART GIRLS MASTERMIND →

 

Want to chat about this episode? Text 📲 at +1 (323) 405-9256

This show is produced by Ben Alleman, editing by Kiara Ramirez

Grab the Content to Conversion workshop for free

In this episode I'm sharing details on how to use your Human Design Energy Centers for content creation. For entrepreneurs and creatives, aligning content creation with your unique Human Design Energy Centers can elevate your strategy and connect you more authentically with your audience.

This information is straight from the Content to Conversion Workshop sponsored by Flodesk.

Want more proven frameworks, templates, and tools like this to scale your obsession worthy brand? The Smart Girls Mastermind is officially OPEN for the Fall cohort! 🎉

Smart Girls Mastermind is the done-with-you membership that helps you scale your obsession-worthy brand with a smart, scalable system. Forget monthly live launches and one-off sales tactics—this is all about creating a sustainable, automated business that works for you.

Here’s what you’ll get:

• A system to unlock Instagram's money-making potential and transform your business into an obsession-worthy brand.
• Weekly live lab sessions with hands-on guidance, actionable strategies, and instant replays if you can’t join live.
• Access to proven tools, templates, and a supportive community of like-minded creators and CEOs.
• Personalized support to build an automated sales funnel that sells 24/7.
• High-level business strategies that get results without the hustle and burnout.

The fall cohort is open now, but spots are limited!

Join us today and take the next step toward an out-of-office lifestyle where your business works for you.

JOIN THE SMART GIRLS MASTERMIND →

 

Want to chat about this episode? Text 📲 at +1 (323) 405-9256

This show is produced by Ben Alleman, editing by Kiara Ramirez

Have you noticed certain phrases suddenly dominating conversations? "Mindful and demure" and “BRAT summer” are the obvious ones - but before that "Main Character Energy", "Soft Girl Era", even "Goblin Mode" was named word of the year... These words seem to appear out of nowhere, then they're everywhere.

But how do you create your own community mantra? Tune in to learn more!

Plus:

Join the Content to Conversion Catalyst workshop for free

What You'll Learn: Day 1: Unlock Your Content Superpower Discover your unique Human Design blueprint and create content that flows effortlessly. Say goodbye to forced creativity and hello to content that feels naturally aligned. We'll dive deep into the styles and themes that resonate best with your energy.   Day 2: Craft Your Magnetic Brand (Plus Reel & Carousel Magic!) Ready to make your brand irresistible? I'll show you how I fine-tune brand identity so it's authentically YOU. Plus, I'm sharing my secret sauce for creating those attention-grabbing reels and carousels that skyrocket engagement and follower count.   Day 3: Convert with Kindness (& Automations!) Here's where we bring it all together. From crafting perfect posts to building a community that converts, I'll guide you through creating community lead magnets and proven email sales sequences.    You'll also learn how to set up automations that keep sales rolling in while you're out living your best life—whether that's at yoga, sipping matcha, or whatever your favorite OOO activity is.

RESOURCES:

 

Get on the Smart Girl's Mastermind waitlist

Join the 75 Day Human Design Content Challenge

The NEW Unschool FREE How to Launch Masterclass is available here!

Join the Smart Girls Broadcast Channel for free on Instagram

Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

The Income to Instagram Starter Kit is now available

Want to chat about this episode? Text 📲 at +1 (323) 405-9256

 This show is produced by Ben Alleman, editing by Kiara Ramirez

 "Keep your job until you can't possibly any longer."

Get on the Smart Girl's Mastermind waitlist

Join the 75 Day Human Design Content Challenge

Today's episode:

Nicolle gets real about how her spiritual business blossomed from casual, donation-based intuitive readings into a full-blown entrepreneurial journey. We talk accidental entrepreneurship, battling insecurities, and the fear of showing her face online.

Nicolle is on a mission to build a community where spirituality is for everyone and where you feel safe to envision and live the life you've always dreamed of.

Nicolle’s work has been featured in major publications and she’s hosted events with global brands like Hyatt, Soho House, NeueHouse and Alila Maria Hotels. Nicolle has created a community of over 155,000 devoted followers and has helped thousands of women through her online courses, 1:1 sessions, mentorship program, corporate experiences, events and monthly membership RISE.

Follow Nicolle on Instagram: @nicollemerrilyne

RESOURCES:

The NEW Unschool FREE How to Launch Masterclass is available here!

Join the Smart Girls Broadcast Channel for free on Instagram

Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

The Income to Instagram Starter Kit is now available

Want to chat about this episode? Text 📲 at +1 (323) 405-9256

 This show is produced by Ben Alleman, editing by Kiara Ramirez

  In this episode:

1. Step-by-step guidance on how to perform your own IG Audit.
2. Details on my Content to Conversion Catalyst workshop (it's free!)
3. Unschool back to school bonus! Get in now with the code BACKTOSCHOOL (code expires on August 25)

Join the 75-Day Human Design Content Challenge

Already in? Here's the challenge home page for quick reference.

Watch the kickoff call replay here.

Find your team in OOO Club.    Tools & Resources:   Text me "75" at +1 (323) 405-9256 for motivation and to receive additional tools and resources throughout the challenge! Also, send me your posts and results via text so I can share them!   Get on the Smart Girl's Mastermind waitlist    This show is produced by Ben Alleman, editing by Kiara Ramirez

Join the 75 Day Human Design Content Challenge

Already in? Here's the challenge home page for quick reference.

Watch the kickoff call replay here.

8-step manifestation guide for creatives and entrepreneurs

Find your team in OOO Club.    Tools & Resources:   Text me "75" at +1 (323) 405-9256 for motivation and to receive additional tools and resources throughout the challenge! Also, send me your posts and results via text so I can share them!   Get on the Smart Girl's Mastermind waitlist (we start again in August!)    This show is produced by Ben Alleman, editing by Kiara Ramirez

 

Join the 75 Day Human Design Content Challenge

Already in? Here's the challenge home page for quick reference.

Watch the kickoff call replay here.

The 6-Step Daily Process:

• Create Daily Content: Produce one piece of content aligned with your Human Design type, strategy, and profile.
• Deepen Your Human Design Knowledge: Dedicate 30 minutes daily to understanding how Human Design can enhance your content. I recommend the “Understanding Human Design” workbook and the Unschool pod “Human Design” series.
• Optimize and Repurpose: Analyze your top-performing content. Refine and republish these ideas using your newfound Human Design knowledge.
• Engage Your Audience: Interact with your audience and potential customers on two platforms daily, aligning your approach with your Human Design strategy.
• Plan Ahead: Spend 15 minutes daily outlining future content that resonates with your Human Design energetics.
• Track Your Progress: Capture daily screenshots of your content analytics to monitor growth. Review past performance regularly, Share your successes.

  Accountability:   Accountability makes staying committed so much easier!   Find Your Team: If you're looking for an accountability partner you can find one (or a whole team!) in OOO Club.    Do the Challenge with a Friend: Once you've found your partner, establish a support plan. Regularly check in with each other using these three questions:

1. Did you complete your daily challenge activities?
2. If so, what are you celebrating?
3. If not, how can I help you get back on track?

  Tools & Resources   Text me "75" at +1 (323) 405-9256 for motivation and to get additional tools & resources throughout the challenge! Send me your posts and results via text so I can share them too!   Get on the Smart Girl's Mastermind waitlist (we start again in August!)    This show is produced by Ben Alleman, editing by Kiara Ramirez

Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club

Get on the Smart Girl's Mastermind waitlist (we start again in August!)

Join the 75 Day Human Design Content Challenge

Today's episode:

This Smart Girl Mastermind alum tells her story of manifesting a fashion career and then her faith-based transformation, mindset, and hypnotherapy business. 

"I switched careers and it had nothing to do with wanting to do something new. It was one of those seasons of life where life will sit you down to build you up."

Kailani began her career in the fashion industry as a Wardrobe Stylist working with a range of celebrities, TV and Film as well as magazine publications. This was her first experience of “manifesting her dreams, co-creating with God and creating her own heaven on earth.”

But then, a “situationship” with a boy turned her life upside down –– in the best way!

With an intention to get her revenge body and make him jealous, she instead, found herself. She discovered a whole new world of wellness; mental wellness, emotional wellness and spiritual wellness. The question she was faced with was “why am I just learning all of this and how can I get this to more women?” And that was the beginning of everything.

Follow Kailani on Instagram: @kailaniraye

RESOURCES:

The NEW Unschool FREE How to Launch Masterclass is available here!

Join the Smart Girls Broadcast Channel for free on Instagram

Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

The Income to Instagram Starter Kit is now available

Want to chat about this episode? Text 📲 at +1 (323) 405-9256

 This show is produced by Ben Alleman, editing by Kiara Ramirez

The NEW Unschool FREE How to Launch Masterclass is available here!

Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club

Get on the Smart Girl's Mastermind waitlist

This episode:

 "It's the small tiny steps that snowball into bigger dreams... once we realize we can fit play into those small steps, you start to recognize what's important."   Smart Girl Mastermind Member and Conscious CEO Alum Rachael Renae joins me to share her journey of discovering confidence and creativity through play and personal style.   After experimenting with various creative outlets, including a letterpress stationery business, Rachael found that monetizing her hobbies took away the joy. Through intentional self-expression, Rachael embraced her true self and multifaceted identity.   In this episode, she discusses the importance of dressing for oneself, using fashion as a creative tool, and finding joy in everyday play. Rachael also shares how she balances a nine-to-five job while building her creative business, setting boundaries, and prioritizing fulfillment. Tune in for strategies to overcome creative blocks, prioritize joyful activities, and incorporate childhood passions into adult life.

Links:

Follow Rachael on Instagram: @rachaelrenae

https://rachaelrenae.com/

RESOURCES:

Join the Smart Girls Broadcast Channel for free on Instagram

Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

The Income to Instagram Starter Kit is now available

Want to chat about this episode? Text 📲 at +1 (323) 405-9256

 This show is produced by Ben Alleman, editing by Kiara Ramirez

The NEW Unschool FREE How to Launch Masterclass is available here!

Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club

Get on the Smart Girl's Mastermind waitlist

This episode:

"We have no 100% accurate representation for our own eyes to witness how the rest of the world sees us."

Lisa Haukom is a multifaceted creative. She is championing a self-acceptance movement with the mission to change how people see themselves. Through her Self Portrait Method, Lisa connects individuals through vulnerability, truth-sharing, and the bravery to be themselves. Her approach diverges from the trend of over-edited social media photos, focusing instead on rooted psychology, direct action, and self-love. Lisa's method helps people see themselves with increased compassion, kindness, and love—through the lens of their camera.

Lisa joins me to discuss her approach to empowering entrepreneurs and personal brands to gain confidence in their photos using the camera in their pocket. We also discuss addressing the psychology of self-perception and the impact of societal standards on self-image.

Links:

Follow Lisa on Instagram: @thegoldenbrandco

Website: https://www.thegoldenbrand.co

Free Pose with Purpose Guide: https://thegoldenbrandco.myflodesk.com

RESOURCES:

Join the Smart Girls Broadcast Channel for free on Instagram

Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

The Income to Instagram Starter Kit is now available

Want to chat about this episode? Text 📲 at +1 (323) 405-9256

 This show is produced by Ben Alleman, editing by Kiara Ramirez

Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club

Get on the Smart Girl's Mastermind waitlist

Travel with me: get details on the Joshua Tree Sabbatical

This episode:

"Eldest daughter syndrome is this internalized pressure where you kind of lose your own sense of sovereignty, your own locus of control, and you start to live your life again as a performer for everyone else."

With a global following of over 100K women, Smart Girls Mastermind Member Hannah Sophia Siddiqui is a renowned speaker, coach, and thought leader in Women’s Spiritual Empowerment. Her programs have served over 3,500+ students, and she has been featured in publications such as The Huffington Post, HerCampus, and Refinery 29.

Hannah shares her journey from starting a fashion and lifestyle blog to becoming a spiritual teacher and coach. She discusses her spiritual awakening, the power of manifestation, and the impact of spirituality on her personal growth. Hannah also explores the concept of eldest daughter syndrome and the pressure and expectations placed on eldest daughters.

We discuss the four key points on your astrological chart to understand your impact, passion, core self, and destiny in business. Plus, we talk fashion and beauty choices and how they can align with your astrological chart.

 

Links:

Explore Hannah's services and offers at https://www.theroadtohannah.com/

Follow Hannah on Instagram at @theroadtohannah

RESOURCES:

Join the Smart Girls Broadcast Channel for free on Instagram

The Unschool FREE How to Launch Masterclass is available here.

Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

The Income to Instagram Starter Kit is now available

Want to chat about this episode? Text 📲 at +1 (323) 405-9256

 This show is produced by Ben Alleman, editing by Kiara Ramirez

Get your Human Design chart for FREE at ouiwestudio.com

The Income to Instagram Starter Kit is available at a special price for a limited time

I’ve been creating content for over a decade — working as a creator myself, consulting with major brands, and helping entrepreneurs build their businesses by becoming influencers for their own brands.

In this episode, I'm sharing 6 secrets content creators know that most entrepreneurs building brands don’t that makes for great content. I'm also discussing "curated vulnerability", the struggle as a strategy, the illusion of spontaneity.

RESOURCES:

Join the Smart Girls Broadcast Channel for free on Instagram

The Unschool FREE How to Launch Masterclass is available here.

Travel with us: get details on the Joshua Tree Sabbatical

Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

Want to chat about this episode? Text 📲 at +1 (323) 405-9256

 This show is produced, mixed, recorded + additional music by Ben Alleman

 

Get your Human Design chart for FREE at ouiwestudio.com

I went full Smart Girl Mode last summer for 90 days. The results? I added $178K in revenue to my business + 40K Instagram followers. In this episode, I'm breaking down how I did it.

RESOURCES:

Join the Smart Girls Broadcast Channel for free on Instagram

The Unschool FREE How to Launch Masterclass is available here.

Travel with us: get details on the Joshua Tree Sabbatical

Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

The Income to Instagram Starter Kit is now available

Want to chat about this episode? Text 📲 at +1 (323) 405-9256

 This show is produced, mixed, recorded + additional music by Ben Alleman

Get your Human Design chart for FREE at ouiwestudio.com

Request a FREE 30-minute biz strategy sesh.

I kinda can’t believe it but it’s been 10 years (this week!) since I touched down in Spain on a one-way ticket. 🛩️ In this episode I'm sharing 5 lessons I've learned between then and now that's helped me to create a 7-figure+ business and a life I love so much!

RESOURCES:

Join the Smart Girls Broadcast Channel for free on Instagram

The Unschool FREE How to Launch Masterclass is available here.

Travel with us: get details on the Joshua Tree Sabbatical

Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

The Income to Instagram Starter Kit is now available

Want to chat about this episode? Text 📲 at +1 (323) 405-9256

 This show is produced, mixed, recorded + additional music by Ben Alleman

Get your Human Design chart for FREE at ouiwestudio.com

Request a FREE 30-minute biz strategy sesh.

Today's guest: 

Emma Dunwoody is a Human Design Expert, Master Coach, Behavioral Specialist, and host of the #1 Global Human Design Podcast. She wakes people up to the power within them using her unique method of Transformational Human Design™, a system of self-knowledge and guidance unlike anything else that exists. 

In this episode we discuss:

• Human Design for personal and professional development
• Human Design for business strategy
• Where to look on your chart for clues about your business strengths
• What our strategy and authority can tell us
• Human design for marketing and branding 
• How Human Design can help us step into our unique approach to sales
• What our North and South Node gates indicate on our HD chart
• Why confidence comes with taking action
• The Incarnation Cross and what it can tell us

RESOURCES:

Join the Smart Girls Broadcast Channel for free on Instagram

The Unschool FREE How to Launch Masterclass is available here.

https://www.emmadunwoody.com/

Gene Keys Activation Sequence

Listen to Emma's podcast: The Human Design Podcast

Connect with Emma on IG: @the_human_design_coach

Travel with us: get details on the Joshua Tree Sabbatical

Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

The Income to Instagram Starter Kit is now available

Want to chat about this episode? Text 📲 at +1 (323) 405-9256

 This show is produced, mixed, recorded + additional music by Ben Alleman

This episode was originally aired 12.23

Applications are open for FREE 30-minute business strategy sessions with a Smart Girls Strategist: APPLY NOW

Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club

Today's show:

Part 3 in our series on Identity Architecture. 

In this episode we're discussing the importance of defining the problem you solve for your perfect people. 

Here's how you do it:

• Craft a clear "challenge statement" to guide your identity.
• Choose a memorable and relatable name for your brand identity.
• Test your name ideas on social media.

Brainstorming ideas to name your product, service, course or community brand identity. Hear examples in the episode, including Dupe Photos, No More Bad Photos, Lazy Girl Jobs, and more.   Consider: 

• Opposites/unexpected combinations
• Skill/Hobby + Unexpected Quality
• Internal conflict/hidden desires 

RESOURCES:

Join the Smart Girls Broadcast Channel for free on Instagram

The Unschool FREE How to Launch Masterclass is available here.

Travel with us: get details on the Joshua Tree Sabbatical

Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

The Income to Instagram Starter Kit is now available

Want to chat about this episode? Text 📲 at +1 (323) 405-9256

 This show is produced, mixed, recorded + additional music by Ben Alleman

Watch my free masterclass to learn how female founders use intuitive flow and practical, proven strategy to surpass six-figures in their business. 🕊 Register for the class here.

INSIDE THE FREE MASTERCLASS 📣✨

Learn to deprogram how you’re “supposed” to launch in favor of intuitive flow meets practical, proven strategy.

Here’s what you’ll learn in 45 minutes:

+ Magical monetization: design your offers, set the vibe, and build a solid sales structure for no more zero-dollar sales days.

+ AI sales page building: Get my exact prompt to build sales pages that actually sell in < an hour.

+ Content that gets you seen: Use my Human Design method & AI prompts to find your perfect people and get your IG posts in front of them.

We know you have a lot on your plate, so we're offering the class several times over the next week.

➡️ Sign up for the session that works best for you and manifest your dream biz. 

Today's show is a surprise Ask Me Aything with questions from our Smart Girls Broadcast channel (join for free on Instagram) and OOO Club.

Links mentioned in this episode:

Get your Human Design Chart via ouiwestudio.com.

Get Karen Curry Parker's books on Human Design

The Income to Instagram Starter Kit features ideas of how to use your Human Design in content creation; it's available now.

Additional Resources:

Apply for the Smart Girls Mastermind Membership: APPLY NOW

Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club

Travel with us: get details on the Joshua Tree Sabbatical

Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

Want to chat about this episode? Text 📲 at +1 (323) 405-9256

 This show is produced, mixed, recorded + additional music by Ben Alleman

Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club

Travel with us: get details on the Joshua Tree Sabbatical

Apply for the Smart Girls Mastermind Membership: APPLY NOW

Today's show:

Part 2 in our series on Identity Architecture. 

This episode explores Magnetic Messaging, a crucial component of Identity Architecture. Learn how to craft messages that resonate deeply, attract your ideal audience, and build a lasting connection with your brand.

In this episode:

• What is Magnetic Messaging?

  • More than catchy slogans - creates deep connections and encapsulates your brand identity.
  • Makes your message stand out and compels audience engagement.

• The Importance of Emotional Resonance 

  • Key to effective magnetic messaging - connects with your audience on a personal level.
  • Builds trust, loyalty, and makes them feel seen and understood.
  • Words have the power to forge relationships that visuals alone cannot.

• IA campaign examples from Glossier to Spanx, to The Honest Company, and Bumble

Link mentioned: Words Build Brands, Fonzie interview

RESOURCES:

Join the Smart Girls Broadcast Channel for free on Instagram

The Unschool FREE How to Launch Masterclass is available here.

Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

The Income to Instagram Starter Kit is now available

Want to chat about this episode? Text 📲 at +1 (323) 405-9256

 This show is produced, mixed, recorded + additional music by Ben Alleman

Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club

Travel with us: get details on the Joshua Tree Sabbatical

Apply for the Smart Girls Mastermind Membership: APPLY NOW

Today's show:

In this episode, we're sharing a segment of The Rave Social podcast, where Jaiden Robinson interviews Andi!

Jaiden and Andi talk about:

• AI in Small Businesses: 
  • AI for strategy, productivity, and content creation with ethical considerations.
• Human Design & Social Media:
  • Aligning human design with social media for authenticity and more joy.
  • Different energy types in human design and their impact on social media strategies.
  • Honoring individual energy types for content creation.
  • Balancing masculine & feminine energies for social media success.
  • Importance of mindset.
• Human Design & Teams:
  • Benefits of understanding human design when hiring a team.
  • How different energetic makeups can complement each other.

Follow Jaiden on Instagram at: @theravesocial

RESOURCES:

Join the Smart Girls Broadcast Channel for free on Instagram

The Unschool FREE How to Launch Masterclass is available here.

Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

The Income to Instagram Starter Kit is now available

Get $50 towards your first Peerspace booking

Want to chat about this episode? Text 📲 at +1 (323) 405-9256

 This show is produced, mixed, recorded + additional music by Ben Alleman

Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club

Travel with us: get details on the Joshua Tree Sabbatical

Apply for the Smart Girls Mastermind Membership: APPLY NOW

Today's show:

Part 1 in our series on Identity Architecture. 

In today's episode, we dive into the transformative concept of Identity Architecture—a blend of strategic planning and emotional storytelling that elevates obsession-worthy brands beyond traditional niches. 

In this episode we're discussing:

• The definition of Identity Architecture: Learn what it means to be an Identity Architect and how it differs from traditional niche strategies.
• The power of narrative: How emotionally evocative language and compelling narratives can transform audience engagement.
• IA examples: Andi shares details on how she arrived at "No Gatekeeping Smart Girls" and "OOO Entrepreneur"; plus we're looking at successful brands like Glossier and Nike and their IA slogans.
• Empathy + an AI prompt: Get a 15-minute journaling exercise from and an AI prompt straight from our Smart Girls Mastermind Membership to help you clarify the needs of your perfect people.

 

RESOURCES:

Join the Smart Girls Broadcast Channel for free on Instagram

The Unschool FREE How to Launch Masterclass is available here.

Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

The Income to Instagram Starter Kit is now available

Get $50 towards your first Peerspace booking

Soulset Stock an aesthetic content library

Want to chat about this episode? Text 📲 at +1 (323) 405-9256

 This show is produced, mixed, recorded + additional music by Ben Alleman

Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club

Travel with me: get details on the Joshua Tree Sabbatical

Apply for the Smart Girls Mastermind Membership: APPLY NOW

This episode:

"Reprogramming your subconscious mind is crucial for manifesting your desired reality."

 

Smart Girls Mastermind Member Kiara Ramirez is an entrepreneur and the founder of the brand kikismeadow, a platform dedicated to guiding ambitious dreamers from confusion & overwhelm to clarity and creation. 

Kiara shares her entrepreneurial journey, from starting her first business at 15 to working in the film industry and eventually creating her brand. She discusses the challenges she faced, including subconscious beliefs and identities that held her back, and how she overcame them.   

Links:

Get Kiara's Unlock Your Dream Reality course

Follow Kiara on Instagram at @kikismeadow

RESOURCES:

Join the Smart Girls Broadcast Channel for free on Instagram

The Unschool FREE How to Launch Masterclass is available here.

Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

The Income to Instagram Starter Kit is now available

Get $50 towards your first Peerspace booking

Soulset Stock an aesthetic content library

Want to chat about this episode? Text 📲 at +1 (323) 405-9256

 This show is produced, mixed, recorded + additional music by Ben Alleman

Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club

Travel with me: get details on the Joshua Tree Sabbatical

Apply for the Smart Girls Mastermind Membership: APPLY NOW

This episode:

What it takes to build an OOO entrepreneur lifestyle:

It can look glamorous on the internet when you see your favorite business girlies shopping in London, beaching in Mallorca, and museum hopping in Paris.

But it only works if you're willing to work differently.

In this episode, Andi shares the two things to get really good at if you want to work 1-2 hours/day, plus the three post ideas to have in your content rotation to build a 30 day content plan.

Andi also shares what she learned from receiving a 2-star podcast review.

Links: 

Dupe Photos for royalty-free aesthetic photos 

Soulset Stock an aesthetic content library

 

RESOURCES:

Join the Smart Girls Broadcast Channel for free on Instagram

The Unschool FREE How to Launch Masterclass is available here.

Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

The Income to Instagram Starter Kit is now available

Get $50 towards your first Peerspace booking

Want to chat about this episode? Text 📲 at +1 (323) 405-9256

Get my new book: Elemental: Natured Inspired Rituals to Nourish Your Life

 This show is produced, mixed, recorded + additional music by Ben Alleman