Explore every episode of the podcast The Unofficial TikTok Shop Podcast with Jordan West

Dive into the complete episode list for The Unofficial TikTok Shop Podcast with Jordan West . Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

	Title	Pub. Date	Duration
	4 Million Creators Are About to Change E-Commerce Forever	13 oct. 2026	00:16:57
Social commerce is changing the economics of ecommerce, and TikTok Shop may be one of the biggest opportunities brands are still underestimating. In this episode, Jordan West, founder of Social Commerce Club, discusses his recent acquisition, the lessons from building a business in just 19 months, and why he believes the industry is approaching a "Social Commerce Singularity." Jordan breaks down data showing that brands generating over $1 million annually on TikTok Shop are seeing 3.5x higher revenue growth, 3.5x higher EBITDA, and 3.7x higher contribution margins compared to brands not using the channel. He explains why brands should think of TikTok Shop as an advertising and customer acquisition channel, how creator-driven commerce influences revenue beyond the platform, and why building authentic creator communities will be essential for long-term growth. You'll learn: - Why TikTok Shop's impact extends beyond platform GMV - How social commerce can accelerate revenue growth and profitability - Why breaking even on TikTok Shop can create value across the business - What the Social Commerce Singularity means for ecommerce operators - Why creator communities, recognition, and relationships matter - How creators can build sustainable success through authenticity and products they genuinely believe in - What's next for Jordan following the Social Commerce Club acquisition The next era of ecommerce will be built around creators, attention, and connected commerce ecosystems. Brands that understand this shift early will be better positioned to compete. Need help scaling your TikTok Shop? Visit https://socialcommerceclub.com
	We Analyzed 3,500 Amazon Brands. Here’s What the Winners Do Differently	08 oct. 2026	00:10:41
Amazon brands have more data than ever, but having a dashboard isn't the same as knowing whether you're actually outperforming your competitors. The Marketplace Index 2026, created by Podian in partnership with Jungle Scout, analyzes more than 3,500 leading brands and 2 million marketplace data points across six global Amazon markets to uncover what great marketplace execution really looks like. In this episode, Jordan West breaks down the report's biggest findings, including why AI readiness is emerging as a competitive advantage, why category search visibility remains a major opportunity, and what successful brands are doing to maintain their leadership. You'll learn: - The five pillars driving Amazon marketplace performance - Why AI-ready product content matters for future product discovery - How top brands maintain their advantage through continuous optimization - Why branded search alone isn't enough to drive marketplace growth - Where Amazon brands are falling behind on media and discoverability - How to benchmark your performance against category competitors - What operators should prioritize to improve global marketplace execution The takeaway: Winning on Amazon requires more than keywords, advertising, or polished product pages. It requires a connected strategy across availability, content, visibility, customer trust, and AI-driven discovery. Need help scaling your brand across Amazon, TikTok Shop, and global marketplaces? Visit https://socialcommerceclub.com
	Why I'd Hold Off on Scaling Your TikTok Shop Ad Spend (And What to Fix First)	06 oct. 2026	00:11:39
If your TikTok Shop is doing $100,000 a month and you want to double it, increasing ad spend probably shouldn’t be your first move. Jordan West walks through the 8-part audit Social Commerce Club uses to identify what is actually holding a TikTok Shop account back. The framework covers your goals and baseline metrics, product economics, shop experience, creator funnel, content performance, GMV Max reporting, cross-channel incrementality and whether your team can operationally support more growth. You’ll learn how to spot creator concentration risk, evaluate contribution margin, diagnose creator outreach drop-offs, assess the customer journey and determine whether additional paid spend is actually incremental. The takeaway: profitable TikTok Shop growth comes from finding the constraint first—not simply adding more budget, creators or activity. Need help scaling your TikTok Shop? Visit https://socialcommerceclub.com Subscribe for more TikTok Shop, GMV Max and social commerce strategies.
	I Studied the 10 Biggest TikTok Shops in America. Here’s What They Have in Common	01 oct. 2026	00:15:28
What can your brand learn from the top-selling TikTok Shops in the U.S.—even when they sell something completely different? Jordan West counts down the top 10 shops in Reacher’s September 8, 2026 seller ranking, where estimated sales range from $8.27 million at No. 10 to $40.81 million at No. 1 over a rolling 28-day window. From portable power stations and yard tools to skincare, bedding, and apparel, Jordan examines the products and creator content behind the rankings. He shares lessons on product demonstrations, creator fit, customer-comment feedback loops, bundles, live shopping, and the practical details that help shoppers choose confidently. He also explains why surprising sales figures deserve a closer look before becoming the basis for your strategy. The central message is to identify what is holding your brand back, then apply the lesson that addresses it—while making sure your inventory, fulfillment, and margins can support growth.
	Your TikTok Shop Is Stuck. One of These 11 Things Is Why	29 sept. 2026	00:13:40
If your TikTok Shop is stuck, the answer isn’t necessarily more creators, more content, or more ad spend. It’s finding the constraint that is actually holding back growth. In this episode, Jordan West walks through 11 actions brands can take to diagnose their TikTok Shop funnel and focus their team on the problem that matters most. From creator outreach and sample activation to hero products, offers, creative, product pages, and GMV Max, Jordan breaks down how to identify where momentum is being lost and what to do next. You’ll learn: - How to identify the biggest bottleneck in your TikTok Shop funnel - Why delivered samples may not be turning into creator content - How to choose a hero product with the right economics - How to build a stronger offer for customers and creators - How to improve briefs, hooks, and product-page conversion - What to consider when adjusting GMV Max ROI targets - How to create a focused seven-day plan around your biggest constraint The framework is simple: one constraint, one owner, one action, and one date to review the results. Need help scaling your TikTok Shop? Visit https://socialcommerceclub.com Subscribe for more TikTok Shop, GMV Max and social commerce strategies.
	Tiktok Shop Brand Management - Agency or In-House	24 sept. 2026	00:20:24
Should your brand hire a TikTok Shop agency, build an internal team, or combine the two? The decision goes deeper than comparing an agency retainer to one employee’s salary. In this episode, Jordan West shares a framework for choosing the right operating model for TikTok Shop and explains why social commerce requires the coordination of an entire business unit. He walks through the nine functions brands need covered, including social commerce leadership, creator recruitment, sampling operations, creative strategy, paid amplification, shop operations, analytics, cross-functional coordination, and live commerce where relevant. You’ll hear when bringing those capabilities in-house makes sense, what a specialized agency can contribute, and why Jordan favors a hybrid model for many enterprise brands: a senior internal owner supported by outside expertise and execution. The episode also covers the full cost of building internally, from recruiting and software to management time and the learning curve. Jordan outlines a three-stage approach—prove it, scale it, and institutionalize it—and shares six questions leaders should ask before making the decision. The takeaway: Every important function needs an owner. Build internal capabilities where they create a strategic advantage, use outside expertise where it adds value, and choose a structure that helps your team move faster. Need help scaling your TikTok Shop? Visit https://socialcommerceclub.com Subscribe for more TikTok Shop, GMV Max and social commerce strategies.
	How We Got Creators To Post 32 Videos From One Sample On Tiktok Shop	22 sept. 2026	00:10:22
Most brands are treating TikTok Shop samples like one-shot transactions: send the product, wait for one video, check the sales, and move on. That misses the bigger opportunity. In this episode, Jordan West explains why the real unit of creator marketing is the creator relationship—not the sample—and breaks down a Social Commerce Club campaign that produced 32 videos per sample. He walks through the five-part creator volume system: building a narrow creator cohort, giving creators one clear selling idea, time-boxing campaigns, combining fixed output incentives with performance upside, and actively managing content quality. You’ll also hear why repeated creator output creates a powerful learning loop. As creators make more videos, they learn which hooks work, which objections matter, how customers respond, and what actually drives clicks and sales. The episode also covers the metrics brands should track beyond total GMV, including videos per sample, cost per usable video, GMV per creator, repeat posting rates, time to first post, and the new hooks and objections discovered through content. The takeaway: TikTok Shop isn’t about sending the most samples. It’s about turning creator attention into repeatable content, measurable learning, and profitable sales systems. Need help scaling your TikTok Shop? Visit https://socialcommerceclub.com Subscribe for more TikTok Shop, GMV Max and social commerce strategies.
	How to Launch a Supplement Brand on TikTok Shop in 2026	17 sept. 2026	00:30:59
TikTok Shop launches are not simply a matter of listing a product and sending samples to creators. In competitive categories, the offer, economics, creator strategy, social proof and launch velocity all have to work together. Jordan West sits down with Matthew Gomes for a consulting-style breakdown of an amino acid supplement brand launching into one of TikTok Shop’s more difficult categories. They unpack how the brand is approaching AOV, bundle strategy and creator acquisition while competing against an established category leader. Matthew also shares the relationship-driven outreach system his team uses to get the attention of high-value creators, including DMs, comments, email and other channels. The conversation also covers supplement compliance, using retail presence as social proof, turning negative reviews into content ideas, increasing purchase frequency through offer positioning, and using Selico to generate the initial sales and reviews needed to get a new TikTok Shop moving. The core lesson: TikTok Shop growth comes from orchestrating the inputs you can control — your offer, margins, creator relationships, content volume and social proof — rather than waiting for a viral moment. Need help scaling your TikTok Shop? Visit https://socialcommerceclub.com Subscribe for more TikTok Shop, GMV Max and social commerce strategies.
	6 New Tiktok Shop Updates You Need To Know About Right Now	15 sept. 2026	00:19:59
TikTok Shop is quietly testing Growth Autopilot, a new campaign type that could signal where automated advertising is headed next. Jordan West breaks down what Growth Autopilot appears to be and why the important shift isn’t simply a new campaign option. TikTok is increasingly moving toward a system where brands define the business constraints while the platform handles more of the media-buying decisions. You’ll learn: - How Growth Autopilot appears to build on Product GMV Max - Why the seven-day optimization cycle matters - The math behind ROI targets and protection thresholds - Why TikTok is creating room for exploration and incremental growth - How automation changes the role of media buyers - Why creator velocity, creative and unit economics become more important as automation increases - How brands can start preparing now, before Growth Autopilot rolls out more broadly The takeaway: as TikTok automates more of the advertising layer, the competitive advantage shifts toward better products, creators, creative inputs, margins, inventory planning and decision-making. Need help scaling your TikTok Shop? Visit https://socialcommerceclub.com Subscribe for more TikTok Shop, GMV Max and social commerce strategies.
	TikTok Just Changed How Ad Campaigns Work... And Most Brands Have No Idea Yet	10 sept. 2026	00:11:58
TikTok Shop is growing up — and the easy version of the playbook is starting to break. Creator outreach, free samples, viral videos, and GMV Max alone are no longer enough. As TikTok builds stronger creator scoring, compliance controls, fulfillment standards, search infrastructure, AI-powered advertising, and better profitability measurement, brands need a much more mature operating system. In this episode, Jordan West explains why TikTok Shop is becoming real retail and what that means for ecommerce operators. You’ll learn: - How creator quality scores are changing recruitment and campaign strategy - Why strong creator systems matter more than simply finding “better creators” - How fraud controls, restricted-product policies, and fulfillment enforcement can directly affect growth - Why TikTok search and creator-led social SEO are becoming increasingly important - How GMV Max is evolving toward a clearer view of true ROI - Why TikTok Shop performance should be measured across Shopify, Amazon, search, retail, and other Halo effects - How TikTok Go shows the social commerce model expanding beyond physical products The next phase of TikTok Shop will reward brands that can connect creators, operations, compliance, merchandising, paid media, search, and measurement into one system. Need help scaling your TikTok Shop? Visit https://socialcommerceclub.com Subscribe for more TikTok Shop, GMV Max and social commerce strategies.
	TikTok Shop 0 to 1 Million in 20 Days, Step by Step	08 sept. 2026	00:14:28
TikTok Shop doesn’t replace brand building. It gives brands a way to organize and distribute the customer demand they’ve already earned. In this episode, Jordan West breaks down how Social Commerce Club worked with Portland Leather Goods to scale from roughly $1,200 per day on TikTok Shop to $1 million in GMV in 20 days — and as much as $2 million per month within roughly two months. Jordan walks through the seven-part playbook behind the growth: Choose 1–3 products people already love. Seed enough creators to find the outliers. Create a compressed creator blitz that rewards both content volume and GMV. Actively manage the creator community. Use GMV Max to amplify content customers are already responding to. Prepare inventory, fulfillment and customer service for rapid demand. Turn the best creators and content into an always-on growth engine. You’ll also learn why samples should be viewed as media inventory, why creator commerce follows a power law, how community relationships become a competitive moat, and why GMV Max works best after creators have generated enough real-world creative signal. The takeaway: TikTok Shop growth isn’t just an influencer campaign or a paid media strategy. It’s a coordinated commerce system combining creators, content, operations and amplification. Need help scaling your TikTok Shop? Visit https://socialcommerceclub.com Subscribe for more TikTok Shop, GMV Max and social commerce strategies.
	TikTok Shop Just Gave Brands the Most Powerful Customer Intelligence Tool in E-Commerce	03 sept. 2026	00:17:37
TikTok Shop is becoming much more than another place to sell products. With its Voice of the Customer system, TikTok is beginning to connect product discovery, creator content, transactions, fulfillment and post-purchase feedback into a single commerce loop — what Jordan West calls the Social Commerce Singularity. In this episode, Jordan explains why this matters for brands and how customer feedback can become a growth system rather than simply a customer service metric. You’ll learn: - What TikTok Shop’s Voice of the Customer system measures - How brands can separate expectation problems from actual product problems - Why creator performance should be measured beyond initial GMV - How feedback can improve creator briefs, PDPs, Amazon listings, Meta ads, packaging and product development - Why increasing content volume can amplify both great products and broken customer experiences - The five-part system Jordan recommends for turning customer feedback into operational action TikTok Shop is compressing the time between discovery and purchase. Winning brands need to compress the time between customer feedback and action just as aggressively. The brands that learn fastest will have the advantage. Need help scaling your TikTok Shop? Visit https://socialcommerceclub.com Subscribe for more TikTok Shop, GMV Max and social commerce strategies.
	How to Get TikTok Shop Creators to Say Yes to Your Brand? The Yes Framework	01 sept. 2026	00:18:59
TikTok Shop creator outreach is not just about writing a better DM. It’s about making the partnership easier to believe. Creators are evaluating fit, conversion potential, financial upside and whether your brand will actually be worth working with. A free sample and generic compliment are rarely enough. In this episode, Jordan West breaks down Social Commerce Club’s YES Framework for creator outreach: Why You — show exactly why the creator fits. Economics & Evidence — make the financial upside and proof visible. Simple Next Step — ask for one easy decision. You’ll learn how to improve first-touch outreach, show proof of GMV Max support, structure offers for different creator tiers, follow up with more value, and build the relationship after a creator accepts a sample. Because the first yes is only the beginning. The real opportunity is turning strong creator relationships into repeat content, stronger performance and a creator program that compounds over time. Need help scaling your TikTok Shop? Visit https://socialcommerceclub.com Subscribe for more TikTok Shop, GMV Max and social commerce strategies.
	TikTok Shop Creator Strategy: How to Build a Creator Community That Drives Sales	27 août 2026	00:22:09
TikTok Shop isn’t just a sales channel. It can be the top-of-funnel engine that creates demand across your entire ecommerce ecosystem. Jordan West sits down with Noah Almanzar from Read Arest to unpack Noah’s journey from 3D printing and launching his own product to helping grow a Shark Tank brand through TikTok Shop. The conversation turns into a live consulting session as Jordan and Noah break down the real constraints facing the brand: building an engaged creator community, increasing AOV, making creator commissions attractive, navigating GMV Max with a low-ticket product and measuring TikTok Shop’s halo effect on Amazon. You’ll learn: - How product-content fit can drive organic TikTok virality - How Read Arest grew from $3.5K to $22K in monthly TikTok Shop GMV - How to approach creator community building when response rates are low - Why AOV matters for creator recruitment and profitable scale - How TikTok Shop can generate demand that spills over to Amazon - Why TikTok, Meta and marketplaces should operate as one connected ecosystem TikTok Shop can create the attention. The bigger opportunity is understanding how that attention translates into profitable revenue across the rest of the business. Need help scaling your TikTok Shop? Visit https://socialcommerceclub.com Subscribe for more TikTok Shop, GMV Max and social commerce strategies.
	How Bloom Built a 180M Dollar Brand with TikTok Shop Creators	25 août 2026	00:16:35
TikTok Shop is not just another sales channel. For modern consumer brands, it can become the attention, proof and demand engine that drives growth across the entire business. In this episode, Jordan West breaks down the lessons from Bloom’s TikTok Shop strategy and what founders and operators can learn from its approach to creator volume, product launches and cross-channel growth. Jordan explains why brands need to move beyond an obsession with on-platform ROAS and start measuring the broader halo created by social commerce — including Amazon sales, D2C traffic, branded search, retail lift and other measurable signals. You’ll learn: - Why TikTok Shop is creator commerce with checkout attached - How creator density helps brands discover repeatable winning angles - Why creators need guardrails, not overly restrictive scripts - How TikTok Shop can drive demand for launches and hero products - Why the halo effect matters when evaluating profitability - What brands should measure beyond direct TikTok Shop revenue - How creator content, TikTok Shop, GMV Max, Amazon, D2C and retail can work as one growth flywheel The opportunity isn’t simply to generate more TikTok Shop revenue. It’s to build a system where creator attention produces measurable demand across every channel where customers choose to buy. Need help scaling your TikTok Shop? Visit https://socialcommerceclub.com Subscribe for more TikTok Shop, GMV Max and social commerce strategies.
	The TikTok Shop Strategy Big Brands Still Don't Understand	20 août 2026	00:28:03
TikTok Shop isn’t a side channel — it’s an operational commitment. In this episode, Jordan West sits down with Harvey Bremner, COO at Social Commerce Club, to unpack what fast-growing brands get wrong about operations, AI, and social commerce. They break down the visionary–integrator relationship, why founders eventually become the bottleneck, how AI should be built around connected business context, and why TikTok Shop requires far more operational depth than most brands expect. You’ll learn: Why growth creates operational bottlenecks • How visionary founders and integrators can work together effectively • Why AI strategy should focus on business context, not just which model you use • Why TikTok Shop requires more people, systems, and attention than traditional channels • The three traits of a strong social commerce strategist: marketing ability, project management, and curiosity • Why brands should stop treating TikTok Shop like a test or side project If you’re going to commit to social commerce, operationally commit to it.
	How to Rank on AI Search (What Brands Need to Know)	18 août 2026	00:28:45
AI search is becoming another major discovery channel for ecommerce brands — but showing up in an LLM recommendation requires more than simply applying old-school SEO tactics. Jordan West is joined by Emma Robinett from Relevance.com to unpack how AI search works, what signals appear to matter, and how brands can build the authority needed to compete for visibility. They cover the role of schema and website content, comparison pages, digital PR, third-party mentions, reviews and creator content. They also explore why social search matters and how TikTok Shop discovery can create a halo effect that influences searches and purchases across Amazon, DTC and other channels. You’ll learn: - What brands should prioritize for AI visibility - Why unique content and first-party insights matter - How comparison content helps answer high-intent searches - Why third-party reviews and PR strengthen brand authority - How creator content contributes to discovery and trust - Why social search is reshaping the ecommerce buyer journey - How to think about attribution when discovery happens across multiple channels The takeaway: AI search, social search, TikTok Shop, Amazon and DTC shouldn’t be treated as isolated channels. Brands that build authority and demand across the ecosystem are better positioned to turn attention into measurable growth.
	The Halo Effect Explained for TikTok Shop	06 août 2026	00:05:23
🚀 Join my TikTok Shop OS Mastermind https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brand https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inbox https://upgrowthcommercenewsletter.beehiiv.com/subscribeTikTok Shop is a demand-generation engine that can drive revenue across TikTok Shop, Amazon, Shopify, Meta, and retail. In this video, Jordan West, founder of Social Commerce Club, explains how TikTok Shop combines creators, content, advertising, and commerce to produce measurable value across an entire brand. You’ll learn: • Why TikTok Shop GMV does not tell the whole story • How creators become a distributed sales force for your brand • How creator videos reveal winning hooks, messages, and products • How TikTok activity can influence Amazon sales, website revenue, branded search, and retail • How Social Commerce Club measures direct revenue, content, attention, and the TikTok Shop halo effect • How growhalo.ai helps analyze TikTok Shop alongside Amazon, Shopify, and the rest of a brand’s channel mix #TikTokShop #SocialCommerce #Ecommerce=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
	Why Your TikTok Shop Is Stuck Under $100K	27 juil. 2026	00:17:06
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brand https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inbox https://upgrowthcommercenewsletter.beehiiv.com/subscribeTikTok Shop is not just influencer marketing, affiliate management or paid media. It is an entire social commerce system that requires eight essential functions working together. In this video, Jordan West breaks down the eight roles brands need to successfully operate and scale a TikTok Shop: Creator and Affiliate Lead Creator Operations Coordinator Shop and Marketplace Operator Content Strategist Paid Media Buyer Data and Performance Analyst Social Commerce Strategist Brand and Ecommerce Liaison You may not need eight individual hires, but every function must be covered. Learn why TikTok Shop is an orchestration problem and how to turn creator attention into profitable revenue. Need help scaling your TikTok Shop? Visit https://socialcommerceclub.com Subscribe for more TikTok Shop, GMV Max and social commerce strategies. #TikTokShop #SocialCommerce #Ecommerce #AffiliateMarketing #CreatorMarketing=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/ 🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
	Big Brands Are About to Make This Social Commerce Mistake	23 juil. 2026	00:15:33
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inbox https://upgrowthcommercenewsletter.beehiiv.com/subscribeMost big consumer brands are about to make the same mistake with social commerce that they made with Amazon, DTC, and performance marketing: treating it like another channel.Social commerce is bigger than TikTok Shop. It is a complete shift in how demand is created, tested, trusted, converted, and measured.In this episode, Jordan West explains the Social Commerce Singularity: the moment external creators, customers, affiliates, and agent networks can create and convert demand faster than an internal brand organization can plan for it. For CMOs, ecommerce leaders, brand presidents, and enterprise marketers, the real question is not, “Should we test TikTok Shop?” It is, “Can our organization learn and move at the speed of social commerce?” Jordan breaks down six critical mindset shifts: • Stop thinking about channels and start building a new operating mode l• Treat creators as a distributed sales and market intelligence network• Understand why polish is not the same as trust • Make inventory and merchandising part of your growth strategy • Measure the revenue halo beyond TikTok Shop • Build a cross-functional social commerce nerve center You will also learn why Social Commerce Club works to generate 1,000 creator videos as quickly as possible, how creator volume produces actionable market intelligence, and why smaller creator-native brands are taking market share from slower organizations. The brands that win will be the ones that can turn creator content, paid media, inventory, customer insight, and commerce into one connected system. Need help building your social commerce strategy? Visit https://socialcommerceclub.com and connect with our team. CHAPTERS 00:00 Why big brands risk losing social commerce 00:37 Social commerce is bigger than TikTok Shop 01:18 The wrong questions enterprise brands are asking 02:21 Defining the Social Commerce Singularity 04:43 Shift 1: Build an operating model, not another channel 05:44 Shift 2: Creators are a distributed sales network 07:06 Why the first 1,000 creator videos matter 09:29 Shift 3: Polish is not the same as trust 10:24 Shift 4: Inventory and merchandising drive growth 11:49 Shift 5: Measure the revenue halo14:05 Shift 6: Build a social commerce nerve center 15:12 The uncomfortable truth for big brands 16:23 How Social Commerce Club can help Subscribe for more insights on TikTok Shop, creator commerce, ecommerce growth, affiliate marketing, GMV Max, and the future of social commerce. #SocialCommerce #TikTokShop #Ecommerce=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
	The TikTok Shop Acquisition That Changes the Game for Brands	22 juil. 2026	00:41:57
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Join my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribePodean has officially acquired Social Commerce Club, bringing together global marketplace expertise with one of the leading TikTok Shop and social commerce teams. In this episode, Jordan West sits down with Podean CEO Travis Johnson to discuss why the acquisition happened, what made Social Commerce Club strategically important, and what this partnership means for brands, creators, and the future of global commerce. Together, Podean and Social Commerce Club now offer brands a connected approach to TikTok Shop, creator commerce, Amazon, Walmart, Meta, retail media, marketplaces, data analytics, and international expansion. In this conversation, Jordan and Travis cover: • Why Podean acquired Social Commerce Club • The global shift toward TikTok Shop and social commerce • What the acquisition means for enterprise brands • Why TikTok Shop creates sales across Amazon, DTC, retail, and other channels • How creator content can improve performance beyond TikTok • Why brands need one accountable social commerce owner • The nine roles required to operate a successful TikTok Shop • How creators can monetize content across multiple marketplaces • The role of AI in creator discovery, analytics, and ecommerce • Why Brazil is becoming a major social commerce growth market • How brands can expand internationally faster • Why social commerce requires more than one internal employee or agency service • The future of unified commerce and marketplace marketing This is more than an acquisition. It is a global bet on creator-led commerce and the future of how consumers discover, trust, and purchase products. CHAPTERS 00:00 Podean acquires Social Commerce Club 02:37 The evolution of marketplace marketing 06:10 Why Podean chose Social Commerce Club 08:40 What the acquisition means for brands 11:28 Measuring the TikTok Shop halo effect 12:50 Why brands struggle to structure social commerce 15:52 Human connection in the age of AI 17:45 The power of omnichannel creator content 20:00 International expansion and Brazil’s growth 22:25 How AI will support social commerce 23:38 Three priorities for brands 25:28 Building stronger creator relationships 28:26 The global vision for the partnership 30:46 Acquisition red flags and lessons 35:13 The nine roles behind a successful TikTok Shop 38:03 Social Commerce Club’s biggest achievements 40:44 Why speed matters for brands Subscribe for more conversations about TikTok Shop strategy, social commerce, creator marketing, ecommerce growth, Amazon, retail media, GMV Max, and the future of global marketplaces. #SocialCommerce #TikTokShop #Ecommerce
	Retail Doors Don’t Matter If Demand Isn’t Moving	07 juil. 2026	00:48:38
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv 🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact 📩 Learn the latest on TikTok Shop straight to your inbox Join my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribe In this episode of the Social Commerce Club podcast, Jordan West, Parker Kump, Brywinn Travers, and Ryan Lancaster break down the biggest shifts happening right now in TikTok Shop, DTC, creator marketing, and social commerce.The team starts with ELF Beauty launching ELF Hair on TikTok Shop before Target ecomm and retail stores, and why this move proves TikTok Shop is becoming more than a sales channel. It is becoming a product launch engine, a creator research lab, and a demand creation platform for enterprise brands.They also unpack how TikTok Shop is becoming an international expansion engine for brands, why creator communities matter more than distributor relationships alone, and how brands can use creators to understand new markets faster. Then the conversation moves into the next wave of social commerce.Creator traffic is becoming multi-destination. TikTok Shop content is not just driving TikTok Shop sales anymore. It is influencing Amazon, DTC, retail, Meta, YouTube, and every surface where customers discover and validate products. This episode is especially valuable for CMOs, VP of ecommerce, founders, and digital marketers trying to understand how TikTok Shop fits into the full commerce ecosystem. Topics covered: • Why ELF Beauty launched ELF Hair on TikTok Shop first • How TikTok Shop is changing product launches • Why creator content creates demand beyond TikTok Shop • The Halo Effect across Amazon, DTC, retail, and paid media • Why creators are salespeople, not influencers • How brands should reward creators across multiple channels • TikTok Shop as an international expansion engine • Why Meta may become more of a demand capture channel • Why YouTube still matters for trust and long-form influence • What CMOs should do this week to understand TikTok ShopIf you are trying to build a TikTok Shop strategy, creator program, social commerce engine, or unified commerce system, this episode is a must-watch. Subscribe for more conversations on TikTok Shop, creator commerce, DTC growth, social commerce strategy, GMV Max, creator affiliates, and the future of ecommerce. Learn more about Social Commerce Club:https://socialcommerceclub.comTikTokShop #SocialCommerce #CreatorMarketing #DTC #Ecommerce #TikTokShopStrategy #AffiliateMarketing #CMO #DigitalMarketing #CreatorCommerce =============================== About This Channel Who am I, and why should you listen to me? As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape. Connect With Jordan: 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/ 🐦 - Twitter: https://twitter.com/jordantwestecom Subscribe for More: Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
	Why Your TikTok Shop Blitz Isn't Working (Hooks, Affiliates & Incentives AMA)	03 juil. 2026	00:21:54
MASTERMIND https://socialcommerceclub.com/pages/tiktok-shop-os-mastermindSAY HI https://socialcommerceclub.com/STAY INFORMEDhttps://jordanwestnewsletter.beehiiv.com/ In this TikTok Shop operator AMA, ‪@jordanwest-ecom‬ answers real questions from brands, sellers, and agency owners on how to launch TikTok Shop when you have no data, test hooks and scripts, manage affiliate creator expectations, incentivize creators during a Blitz, and turn first-time affiliate posts into repeat seller relationships. He breaks down why TikTok Shop is a performance content channel, not an influencer aesthetic channel, and explains how brands should think about creator testing, product demos, buying triggers, bundles, pricing, whitelisting, Meta ads, AI creators, and fast feedback loops.Jordan also shares Social Commerce Club’s approach to the thousand-video rule, creator guardrails, FastMoss and Kalodata research, WhatsApp creator communities, structured testing matrices, commission bumps, GMV bonuses, creator contests, and Blitz campaign execution. This episode is a practical guide for brands trying to launch, scale, or improve TikTok Shop by building a real creator operating system instead of relying on one-off affiliate posts.If you are a brand looking for TikTok Shop support, visit Social Commerce Club. Smaller brands can also apply for the Social Commerce Club Mastermind to get help building and scaling their TikTok Shop strategy.
	GMV Max Explained: How TikTok's AI Actually Decides Where Your Money Goes	29 juin 2026	00:28:28
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/...📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://jordanwestnewsletter.beehiiv....If GMV Max feels like a black box, this video breaks down how TikTok Shop’s GMV Max system actually works for brands. Jordan West explains why high-ROI creatives do not always scale, why old creator videos can keep getting delivery, how campaign-level ROI targets affect spend, and what brands need to understand to scale GMV Max profitably.In this full GMV Max breakdown, Jordan covers how TikTok Shop optimizes for blended campaign performance, order volume, conversion confidence, creative signal, product performance, and target ROI. If you are running TikTok Shop ads, creator content, affiliate campaigns, live selling, or GMV Max campaigns, this guide will help you understand what the system is really looking for.Chapters:00:00 Intro to GMV Max for TikTok Shop brands02:15 What GMV Max is actually trying to do04:14 Why GMV Max optimizes for blended ROI06:35 Why old creative can keep getting delivery10:00 Why high ROI creatives do not always scale12:05 How GMV Max makes delivery decisions13:32 How ROI targets affect GMV Max scale15:48 Why budget matters for GMV Max learning18:07 What GMV Max is actually looking at19:30 How to interpret high ROI creative21:55 Recommendation vs validation22:40 Why new creatives are applicants for spend24:40 How scaling spend unlocks creative diversity25:55 What brands should do next27:20 The GMV Max mindset shift29:29 Final takeaway and next steps=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: / jordan-west-marketer 🐦 - Twitter: / jordantwestecom =============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
	The Fastest Path to $1M/Month on TikTok Shop Playbook (2026)	25 juin 2026	00:54:16
Most brands are approaching TikTok Shop the wrong way. They treat it like another social channel. Or another influencer program. Or another paid media tactic. But TikTok Shop is different. It is a discovery engine, a creator revenue channel, a marketplace, and a content machine all working together. In this workshop, Jordan West and Brywinn Travers break down what actually helps brands move from zero to meaningful TikTok Shop revenue as fast as possible. They cover how to choose the right hero SKU, why visual demo value matters, how creator economics impact performance, why inventory depth can make or break your launch, and how TikTok Shop content should connect back into your broader paid media and DTC strategy. They also talk about one of the biggest mistakes brands make after launch: Getting a flood of creator content, but having no system for usage rights, whitelisting, approvals, landing pages, or paid amplification. Topics covered: How to choose a TikTok Shop hero product Why creator content ability matters more than price point What makes a product work on camera Why inventory depth matters before a blitz How reviews and shop health affect performance Why TikTok Shop should not live in a silo How creator content can fuel Meta, DTC, and Amazon Why usage rights and whitelisting need to be planned early How to use comments, reviews, and creator feedback as market intelligence Why brands need real creators, not AI-generated humans The big takeaway: TikTok Shop is not just about going viral. It is about building the right operating system around creators, products, content, paid media, inventory, and conversion. If your brand is serious about TikTok Shop, this is the foundation you need before trying to scale. MASTERMIND https://socialcommerceclub.com/pages/tiktok-shop-os-mastermind SCC https://socialcommerceclub.com/pages/contact
	TikTok Shop Is Growing Up & Most Brands Are Getting Left Behind (2026)	22 juin 2026	00:26:52
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/...📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://jordanwest.beehiiv.com/subscribeMost big consumer brands are going to make the same mistake with social commerce that they made with Amazon, DTC, and performance marketing.They are going to treat it like another channel.Another team.Another budget line.Another agency brief.But social commerce is not just TikTok Shop.It is a complete shift in how demand is created, tested, trusted, converted, and measured.In this episode, Jordan West breaks down what he calls the social commerce singularity and why enterprise brands need to rethink their operating model before smaller creator-native brands move faster, learn faster, and take market share.You’ll learn why TikTok Shop can not sit inside one experimental team, why creators are a distributed sales and insight network, why polish is not the same as trust, and why inventory, merchandising, paid media, content, retail, customer service, and data all need to move together.If you are a CMO, VP of ecommerce, brand president, marketer, founder, or operator trying to understand where social commerce is going, this is the mindset shift you need.Watch this if your team is asking:Should we be on TikTok Shop?How should we think about creators?Is this an affiliate channel or something bigger?How do we measure the halo effect?Who should own social commerce internally?What operating model do big brands need now?Chapters00:00 Why big brands are at risk in social commerce02:21 What the social commerce singularity means04:43 Stop thinking channel and start thinking operating model07:06 Why creators are a sales and insight network09:29 Why polish is not the same as trust11:49 Inventory and merchandising are now growth strategy14:05 Building a social commerce nerve center16:23 How Social Commerce Club helps brands winLearn more about Social Commerce Clubhttps://socialcommerceclub.comTikTokShop #SocialCommerce #Ecommerce #CreatorCommerce #DTC #RetailMedia
	Is Your Ecommerce Brand Actually Sellable? What Buyers Look For in 2026	18 juin 2026	00:29:18
In this episode of The Unofficial TikTok Shop Podcast, Jordan West sits down with Andy Allaway, CEO of Empire Flippers, to break down what buyers are really looking for when they evaluate ecommerce businesses. They get into clean financials, SDE multiples, channel diversification, founder dependence, TikTok Shop, Amazon, retail contracts, organic social, paid media, and the biggest landmines founders need to fix before going to market. Jordan also shares lessons from building, buying, selling, and losing ecommerce brands, including why founders should start preparing for an exit 12 to 24 months before they actually want to sell. If you run a DTC, Amazon, Shopify, or TikTok Shop brand and want to understand what makes your business more valuable to a buyer, this episode is a must-watch. In this episode: • What ecommerce multiples look like in 2026 • Why clean financials matter so much • How buyers evaluate founder-led brands • What makes a brand SBA-financeable • Why TikTok Shop may become a core exit channel • The scorecard Andy uses to judge sellability • How to prepare 12 to 24 months before selling Guest: Andy Allaway, CEO of Empire Flippers https://empireflippers.com Host: Jordan West, Founder of Social Commerce Club https://jordanwest.ca Subscribe for more conversations on TikTok Shop, DTC growth, ecommerce strategy, and the future of social commerce.
	Why GMV Max Stops Working After $50K And How To Fix It	11 juin 2026	00:55:23
Most brands think GMV Max is just another ad campaign. It is not. GMV Max rewards better inputs.Better creator partnersBetter content systemsBetter shop operationsBetter product pagesBetter internal alignment between TikTok Shop, paid media, creative, and DTC.In this workshop, Jordan West and Brywinn Travers break down what actually happens once a brand starts scaling on TikTok Shop and why so many brands plateau around the $50K/month GMV mark.They cover why creator relationships matter more than micromanaging campaigns, how to improve signal quality, why more videos per creator matters, when to invest in your top creators, and why GMV Max should be managed like a business system instead of a traditional media buying channel.You’ll learn:• Why GMV Max rewards signal quality over manual control• Why the best creators need coaching, not just samples• How many videos per creator brands should be aiming for• Why hero SKUs matter before scaling into more products• How to think about creator testing instead of audience testing• Why boosting individual creatives usually does not beat the algorithm• How to use creator content across TikTok Shop, Meta, Amazon, DTC, YouTube, and CTV• Why retainers are risky before a creator has proven they can sell• What brands need to review weekly to keep GMV Max healthyIf you are running TikTok Shop, scaling GMV Max, or trying to figure out why your creator content is not turning into revenue, this session will help you understand what the real levers are.Social Commerce Club works with brands to build TikTok Shop into a real growth channel through creators, content, ads, operations, and measurement.Book a call with Social Commerce Club:https://socialcommerceclub.com/pages/contact
	OLIPOP Should Be Printing Money On TikTok Shop	02 juin 2026	00:13:50
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://jordanwestnewsletter.beehiiv.com/OLIPOP should be printing money on TikTok Shop. Not because it is trendy but it has the exact kind of product TikTok Shop creators are built to sell.Colorful cans!! Who doesn't love them?! Thisproduct that naturally fits into everyday creator content. But OLIPOP does not need more awareness, they need a TikTok Shop creator machine.In this video, I break down the exact playbook I would use if I ran OLIPOP’s TikTok Shop.Here’s what I cover:1. Why I would make the variety pack the hero SKU2. Why I would activate wellness creators, not just food creators3. Why education should come before taste4. How I would turn flavour drops into Blitz moments5. When I would finally turn on GMV Max and Spark AdsThe big lesson is this:TikTok Shop does not scale because your brand is popular.It scales because you build enough creator content for the algorithm to understand who is buying.If you work at OLIPOP or know someone who does, send them this video.If you are part of a beverage brand, CPG brand, wellness brand, or better-for-you product, watch this again.You can copy this exact playbook.Or you can hire Social Commerce Club to help you build it.Subscribe for more TikTok Shop breakdowns, ecommerce strategy, and creator commerce insights.=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
	From 0$ to 10K/month in GMV Max Playbook For TikTok Shop	28 mai 2026	00:56:11
TikTok Shop is not a channel you can just “turn on.”In this workshop, Jordan West and Brywinn Travers break down what brands need in place before TikTok Shop can scale, especially if you are trying to move from cold start to real GMV.They cover the hardest part of TikTok Shop growth, why the first $10K is such a grind, what TikTok considers “cold start,” and why getting to around $60K/month in GMV can unlock more support and resources.The big theme:Early GMV is not just revenue.It is feedback.Feedback on your product, your offer, your content, your creator program, your product listing, and your operations.In this session, you will learn:• Why TikTok Shop cold start is harder than most brands expect• How to choose the right 1 to 2 hero products for launch• What makes a TikTok Shop listing conversion-ready• Why copying Amazon listings onto TikTok Shop is a mistake• Why reviews, trust signals, and clean product pages matter so much• Why you need a Shop Performance Score before scaling• Why friends and family purchases are risky• How creator outreach should be judged by signal, not follower count• Why samples are the fuel for your creator engine• How to think about open collabs vs target collabs• Why GMV Max is not an ads problem• What inputs actually determine whether GMV Max can scale• Why TikTok Shop creates a halo effect across DTC, Meta, Google, and other channels• Why brands need to build TikTok Shop like infrastructure, not a side experimentChapters:00:00 Welcome and workshop overview01:02 From $0 to $10K on TikTok Shop01:37 Why cold start is harder than people think03:33 TikTok Shop launch principles05:26 Choosing your hero products07:13 Making your shop conversion-ready08:41 Why product titles need a human touch10:16 Why Amazon listings do not translate directly to TikTok Shop12:39 Shop Performance Score explained13:17 Why not to use friends and family orders14:14 Using approved levers to get verified orders15:22 Why Shop Performance Score matters16:30 Creator outreach and signal18:42 Finding creators who already love your product21:54 Samples and commission strategy23:47 Commission structures by category27:07 Activating your first affiliates28:03 Building deeper creator relationships30:56 GMV Max basics31:39 Why GMV Max is not an ads problem34:22 GMV Max as a magnifying glass37:17 How long top-performing TikTok Shop videos can last38:08 Why the campaign is no longer separate from the shop39:19 Why brands need to create their own content41:37 How to think about ROI and halo effect43:48 Measuring TikTok Shop’s impact beyond platform ROAS47:57 Why fundamentals still decide scale50:17 The 5 big GMV Max inputs51:00 Live Q&A54:22 Why founder-led creator onboarding can workWant help building your TikTok Shop operating system?Book a call with Social Commerce Club:https://socialcommerceclub.com/pages/contactApply for the Social Commerce Club Mastermind:https://socialcommerceclub.com/pages/tiktok-shop-os-mastermindSubscribe for more TikTok Shop strategy, creator commerce breakdowns, GMV Max workshops, and social commerce growth playbooks.
	How to Time a TikTok Shop Blitz for Maximum GMV	26 mai 2026	00:11:28
A TikTok Shop Blitz can move serious GMV when it is timed correctly. But most brands get the timing wrong. They coordinate creator posts before the offer is live. They launch content without urgency. They ask creators to drive traffic before customers have a reason to buy. In this video, Jordan breaks down why Blitz timing needs to be tied to a real offer, product drop, sale, bundle, or timed promotion. You will learn: • Why creator volume alone is not enough • Why the offer has to be live when creators post • How to brief creators around the offer • Why simple incentive rules matter • How GMV and volume incentives work together • Why launch momentum matters more than spreading spend evenly At Social Commerce Club, we have seen what happens when a Blitz is built correctly. Portland Leather Goods went from $1,200/day to $100,000/day in 7 days. Not from random posting. From a coordinated launch with a real offer behind it. If your brand is building TikTok Shop in 2026, this is the timing mistake to avoid. Subscribe for more TikTok Shop strategy, creator commerce breakdowns, and social commerce playbooks from Jordan West and Social Commerce Club.
	The TikTok Shop Creator Strategy That Scales Brands	22 mai 2026	00:28:31
Most brands think throwing money at TikTok Shop will make them scale.It won't.Jordan West sits down with Social Commerce Club's lead strategist Christian Bross to reveal the exact creator system that's quietly scaling some of the biggestbrands on TikTok Shop right now — and why 99% of brands are missing it completely.Here's what you'll discover:→ The #1 mistake brands make before they even start→ Why your budget means nothing without creator relationships→ The 1,000 Video Rule — the exact tipping point where TikTok Shop explodes→ How to write creator briefs that actually get results→ The non-monetary ways to keep your best creators loyal→ Why live selling is the most ignored goldmine on TikTok Shop→ How TikTok growth secretly boosts your Meta, Amazon & retail sales→ A 7-day action plan to start scaling this weekThis isn't a theory video.Christian is actively managing multi-million dollar TikTok Shop accounts right now.Every insight in this episode is happening in real time.If you're a brand owner, agency, or DTC founder — this is the video you didn't know you needed.#TikTokShop #TikTokShopStrategy #CreatorMarketing #SocialCommerce #GMVMax#TikTokAffiliate #EcommercePodcast #DTCBrands #TikTokShopTips #JordanWest-----------------------------------------------------------------------------🤝 Need help with Social Commerce for your brand? Go here: https://socialcommerceclub.com/👨‍🏫 Our my Skool community: https://www.skool.com/tiktokshopos/about🚨 Instagram just dropped a massive social commerce update, and it feels like they’re coming straight for TikTok Shop.In this emergency podcast, Jordan West and Parker Kump break down Meta’s new feature that lets creators tag up to 30 products in Reels using affiliate links or brand catalogs. Viewers can now tap floating product bubbles and shop directly though checkout still happens off-platform (Shopify, Amazon, etc.).Is this the beginning of Instagram catching up in social commerce? Or will friction kill conversions compared to native TikTok Shop checkout?=============================== 📈 Level up your brand with us: https://socialcommerceclub.com/pages/contact
	Why 90% of Brands Fail on TikTok Shop (And the System That Fixes It)	20 mai 2026	00:15:40
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/...📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.be...---------------------------Most brands fail because they never build the machine.In this video, I'm sharing the exact 8-step system we use at Social Commerce Club, the #1 TikTokShop agency in North America to take brands from zero to millions in GMV. These are the samestrategies that helped one brand hit $1M in just 14 days.Whether your AOV is $30 or $150+, this system works. And yes — I'm giving you everything. Nogatekeeping.━━━━━━━━━━━━━━━━━━📌 WHAT YOU'LL LEARN IN THIS VIDEO━━━━━━━━━━━━━━━━━━✅ The "Blitz" Launch Strategy — How to manufacture momentum in 24–48 hours✅ Creator Leaderboards — Turn your affiliate program into a live competition✅ Daily Creator Activation — Why most brands lose here (and how to win)✅ Giving Creators Better Ammo — Angles, offers, and content triggers that convert✅ Keeping Content Native — Stop turning creators into ad robots✅ Broadcast Every Update — The simplest way to get more content without more spend✅ Product Drop FOMO — How strategic scarcity keeps your creator base engaged✅ GMV Max With Discipline — The paid lever most brands are misusing right now=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: / jordan-west-marketer 🐦 - Twitter: / jordantwestecom =============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
	2026 May Updates For TikTok Shop	14 mai 2026	00:52:21
TikTok Shop had a lot of recent updates as of May 2026. Join one of our team members at Social Commerce Club on how to have a successful shop and what the direction of TikTok Shop is heading! https://socialcommerceclub.com/pages/contact
	TikTok Shop's Secret CRM That Nobody Is Talking About	11 mai 2026	00:06:25
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribe--------------------------------------------------TikTok Shop just quietly killed the #1 reason brands refused to take it seriously.For years the knock was the same: great for acquisition, terrible for retention. Drive 1,000 customers in a blitz launch… and never hear from them again.That's over.In February 2026, TikTok Shop silently rolled out a full CRM suite and almost nobody is talking about it yet. Email marketing, customer segmentation, abandoned cart automations, AI-powered shop chat, and a full analytics dashboard... all built natively inside Seller Center.In this video, I break down all 5 features, exactly how they work, who has access (and the gating score you need to unlock them), and why this changes the entire economics of running a TikTok Shop brand.If you've been treating TikTok Shop like a side project, this is your warning shot. The brands plugging into this now are going to compound past their competitors in the next 12 months and the rest will wonder what happened.🔥 What you'll learn:- The Email Marketing tool that replaces parts of Klaviyo (and the 3.5 score gate)- Pre-built customer segments that actually convert- Automated abandoned cart recovery — with no quota limits- The new AI shop chat agent and what it does to your shop score- The full CRM analytics dashboard inside Seller Center👉 Want help building this out for your brand? Social Commerce Club has scaled TikTok Shops close to 9 figures in GMV. Link below.👉 Want to learn alongside the top operators in North America? Check out the TikTok Shop OS Mastermind below.🔔 Subscribe for weekly TikTok Shop operator breakdowns — what's working right now, straight from inside the platform.#TikTokShop #Ecommerce #DTC #CRM #TikTokShopCRM=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
	I Found a $5M TikTok Shop Problem in Vuori Strategy	01 mai 2026	00:07:38
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/...📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.be...Want to know how a $4 Billion clothing brand like Vuori can make an extra $2 to $5 Million every single month on TikTok Shop?In this video, I break down the exact step-by-step TikTok Shop strategy I would use if I was running Vuori’s social commerce.Most brands are making a huge mistake by only working with fitness influencers. The real money on TikTok Shop comes from lifestyle creators who show authentic everyday moments – morning routines, coffee runs, weekend hikes, and real life while wearingthe product.Here’s exactly what works in 2026:The perfect creator profile to target (and who to avoid)Why high AOV brands like Vuori have a massive unfair advantageThe ideal commission structure that actually motivates creatorsThe powerful 4-phase launch sequence (including the famous “Creator Blitz”)How one similar brand went from $1,000 to $100,000 per day in just 7 daysThis proven creator strategy can help high-ticket lifestyle brands explode their TikTokShop revenue without relying on traditional ads.If you run a brand, work at Vuori, or want to learn how to scale on TikTok Shop using reallifestyle creators, this video is for you.Drop a comment if you want me to break down this strategy for your own brand!=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: / jordan-west-marketer 🐦 - Twitter: / jordantwestecom =============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
	How Brands Hit $1M on TikTok Shop	29 avr. 2026	00:28:11
TikTok Shop is changing eCommerce faster than most brands realize. In this video, we break down thebiggest insights from the TikTok Shop Annual Summit in LA, including explosive growth numbers, creator-driven sales trends, enterprise brand success, campaign strategies, and how top brands are scaling to$1M+ per month.We also reveal how brands like Disney, Crocs, Hey Dude, Bloom Nutrition, and others are using socialcommerce to dominate online sales. Learn about TikTok Shop’s new seller tier system (Bronze, Silver,Gold, Platinum), Strategic Key Merchants (SKM), Fulfilled by TikTok (FBT), creator programs, campaigncalendars, and the exact systems top agencies use to grow stores fast.If you're a brand owner, eCommerce seller, Amazon seller, marketer, or agency owner, this video willshow you why TikTok Shop is no longer optional.🔥 Topics Covered:✔ TikTok Shop Growth Strategy✔ How Brands Reach $1M/Month Faster✔ TikTok Shop SEO & Search Intent Growth✔ Social Commerce Trends 2026✔ TikTok Shop Agency Secrets✔ TikTok Creator Affiliate Scaling✔ Fulfilled by TikTok Explained✔ TikTok Shop For Brands--------------------------------------------------------🤝 Need help with Social Commerce for your brand? Go here: https://socialcommerceclub.com/👨‍🏫 Our my Skool community: https://www.skool.com/tiktokshopos/about🚨 Instagram just dropped a massive social commerce update, and it feels like they’re coming straight for TikTok Shop.In this emergency podcast, Jordan West and Parker Kump break down Meta’s new feature that lets creators tag up to 30 products in Reels using affiliate links or brand catalogs. Viewers can now tap floating product bubbles and shop directly though checkout still happens off-platform (Shopify, Amazon, etc.).Is this the beginning of Instagram catching up in social commerce? Or will friction kill conversions compared to native TikTok Shop checkout?=============================== 📈 Level up your brand with us: https://socialcommerceclub.com/pages/contact
	We Did $1.1M In 11 Days And Nobody Believed It Would Work!	24 avr. 2026	00:51:55
What if everything you’ve heard about TikTok Shop is wrong?In this episode, we break down the real playbook behind scaling a brand on TikTok Shop, featuring a case study that generated $1M+ in under two weeks. From creator-driven growth to content flywheels, this conversation reveals how brands are turning TikTok into a powerful revenue engine and not just a marketing channel.You’ll learn why high-ticket products can still win, how creator communities outperform traditional ads, and the exact strategies used to drive consistent sales beyond the Q4 spike. We also dive into the “halo effect” on Shopify and Amazon, where TikTok traffic indirectly boosts revenue across other channels.If you’re a DTC brand, agency, or entrepreneur wondering whether TikTok Shop is worth it in 2026—this is the clarity you’ve been looking for.Expect actionable insights on:TikTok Shop launch strategies Creator marketing & UGC scaling Content systems that convert Cross-platform growth (Meta, Shopify, Amazon) The future of social commerce This isn’t theory—it’s what’s working right now.--------------------------------------------------------🤝 Need help with Social Commerce for your brand? Go here: https://socialcommerceclub.com/👨‍🏫 Our my Skool community: https://www.skool.com/tiktokshopos/about🚨 Instagram just dropped a massive social commerce update, and it feels like they’re coming straight for TikTok Shop.In this emergency podcast, Jordan West and Parker Kump break down Meta’s new feature that lets creators tag up to 30 products in Reels using affiliate links or brand catalogs. Viewers can now tap floating product bubbles and shop directly though checkout still happens off-platform (Shopify, Amazon, etc.).Is this the beginning of Instagram catching up in social commerce? Or will friction kill conversions compared to native TikTok Shop checkout?=============================== 📈 Level up your brand with us: https://socialcommerceclub.com/pages/...
	REFUNNEL Fixed What We Couldn't in 7 Days	21 avr. 2026	00:07:04
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/...📩 Learn the latest on TikTok Shop straight to your inbox Join my newsletter here: https://jordanwestnewsletter.beehiiv....--------------------------------------Most brands think their TikTok Shop isn’t growing because of bad content… but the real problem is something happening behind the scenes.In this video, Jordan West reveals the hidden bottleneck that’s slowing down TikTok Shop growth for most businesses and creator operations. From poor tracking and slow communication to missed payments and inconsistent UGC, these issues silently kill momentum.You’ll learn how top agencies structure their creator systems, automate workflows, and use performance-based rewards to drive consistent, scalable results. Plus, how tools like Refunnel are helping brands turn TikTok Shop into a predictable revenue engine.If you’re serious about scaling with creators and want to fix what’s actually holding you back, this breakdown will open your eyes.=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: / jordan-west-marketer 🐦 - Twitter: / jordantwestecom =============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
	We Found the Fix for the Biggest Problem in Affiliate Marketing	14 avr. 2026	00:26:43
Want to stay informed for your brand? 👇👇https://jordanwestnewsletter.beehiiv.com/ ---🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brand: https://socialcommerceclub.com/pages/contact-------------------------------------------------------Affiliate marketing is broken… but nobody’s talking about the real problem.In this episode, Yash Chavan (Founder of Sorel) reveals why most brands are blindly trusting data that’s fundamentally flawed—and how billions in revenue are being misattributed without them even realizing it.From “last-click lies” to leaked discount codes, hidden fraud, and influencer impact that never gets tracked… this conversation uncovers what’s actually happening behind the scenes of TikTok Shop, DTC brands, and the entire creator economy.But that’s not even the biggest shift.With Instagram officially stepping into social commerce and creators now able to monetize like never before, the game is changing fast and most brands are not ready.Yash also introduces a new AI-powered tool designed to fix attribution, detect fraud automatically, and finally show who’s truly driving sales (and who’s just taking credit).If you think ads are what grow brands… this episode might completely change your perspective.Because the future isn’t paid media.It’s influence.=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - X https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
	My Recommendation on How To Do Product Seeding	01 avr. 2026	00:07:24
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/...Estimate your TikTok Shop revenue before you scale — try the Forecaster Tool:https://socialcommerceclub.com/pages/...📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.be...--------------------------------------------Try Saral (Product Seeding Platform):https://www.getsaral.com/----------------------Most brands think product seeding is simple… just send free products and hope creators post.That’s exactly why it fails.If you’ve ever ended up with messy spreadsheets, unanswered emails, and zero real results from influencer outreach, this video will show you what’s actually going wrong—and how to fix it.I break down the exact system behind product seeding that top brands use to find winning creators, generate real UGC, and turn seeding into a scalable channel.Inside this video, you’ll learn:Why product seeding fails for most brandsThe 5-step seeding funnel (from discovery to scaling)How to manage creator outreach without chaosHow to track performance and find winning creatorsHow to turn seeding into a real growth channelIf you’re serious about influencer marketing and scaling your brand, this is the system you need.=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: / jordan-west-marketer 🐦 - Twitter: / jordantwestecom =============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
	How to 10x TikTok Shop Revenue with These 3 Tools (Secret Tools)	19 mars 2026	00:10:12
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeThis video breaks down the 3 essential TikTok Shop tools that top brands and agencies are quietly using to scale faster in 2025.But here’s the catch… most creators are either overcomplicating their tech stack or completely missing the tools that actually drive results.Inside this video, you’ll discover:The tool that gives you access to millions of TikTok creatorsHow top agencies turn viral TikTok content into multi-platform growthA powerful way to find influencers your competitors don’t even know existIf you’re serious about growing with TikTok Shop, this might completely change how you approach content, creators, and scaling.Watch till the end for a bonus tool that could redefine how brands track growth across platforms.=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
	TikTok Shop is Changing E-commerce, but how?	16 mars 2026	00:41:12
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/...📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.be...E-commerce marketing is changing faster than most brands realize.While everyone is still obsessing over Facebook Ads and Google attribution… a completely different growth engine is emerging.In this episode, Jordan West and Brett Curry break down what’s actually working right now for scaling brands — from TikTok Shop “Blitz” launches to the hidden power of YouTube Ads.We dive into:• The TikTok Shop strategy brands are using to go viral overnight• Why YouTube ads are one of the most underpriced channels in marketing• The “Blitz” launch method that can generate thousands of creator videos in 24 hours• Why most attribution models are completely wrong• The real reason TikTok Shop is becoming the most powerful commerce platformIf you're running an e-commerce brand in 2026… this conversation might completely change how you think about growth.=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: / jordan-west-marketer 🐦 - Twitter: / jordantwestecom =============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
	Stop Wasting Data on TikTok Shop - Stack It Right	13 mars 2026	00:09:55
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv 🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/... 📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.be... Most TikTok Shop sellers are unknowingly wasting their data… and killing their scale.If your GMV Max campaigns aren’t scaling, the problem might not be your creatives, ads, or product. It might be how your SKUs and product listings are structured.In this video, we break down a critical TikTok Shop strategy that most brands overlook: data stacking through proper parent-child SKU structure. You’ll discover why split listings confuse the algorithm, how scattered SKUs destroy learning signals, and the exact restructuring checklist used by top TikTok Shop agencies to fix it. But there’s a catch…Fixing this structure can cause a short-term learning dip before massive scale, and most brands do it the wrong way.Inside the video we cover: • Why GMV Max hates scattered product listings• The “data stacking bucket” strategy that strengthens algorithm learning • The exact parent-child SKU restructuring framework • How to avoid permanently capping your TikTok Shop growth • When to flip the switch without destroying momentum If you're serious about scaling TikTok Shop with GMV Max, this operational setup could be the difference between stalling out… or unlocking compounding growth.
	The 3 Core Systems Behind Scalable TikTok Shops	06 mars 2026	00:08:24
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeTikTok Shop is becoming the biggest breakout eCommerce channel heading into 2026 — but most brands are scaling it completely wrong.They duct tape spreadsheets.They randomly seed creators.They react when metrics drop.And then they wonder why revenue spikes… and crashes.In this video, I break down the TikTok Shop Operating System — the exact 3-pillar framework we use to scale 8 and 9-figure brands across North America.You’ll learn:• The hidden metrics TikTok actually grades you on• Why fulfillment and compliance quietly kill visibility• How to turn creator chaos into a predictable growth engine• The 48–72 hour Blitz launch framework• What real infrastructure looks like inside Seller CenterIf you're already doing serious revenue and want TikTok Shop to become a structured, scalable growth channel — this is your blueprint.Watch until the end to see what “set up right” actually looks like.=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
	Your Creators Aren’t Lazy — Your Incentives Are Broken	27 févr. 2026	00:55:19
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeTikTok Shop isn’t failing because of the algorithm. It’s failing because most brands don’t understand how to incentivize creators properly.In this webinar, we break down the exact 4-layer incentive stack we use to turn creators from unpredictable “gig workers” into a structured, competitive sales fleet. Learn how to engineer creator behavior, drive consistent GMV, increase posting velocity, and eliminate last-minute content dumps.We also reveal how to repurpose TikTok Shop content into high-performing Meta ads using usage rights and whitelisting strategies — including the 5% ad spend model that scales profitably. If you’re struggling with low engagement, inconsistent output, or plateaued sales, this unified commerce playbook will show you how to unlock volume, variety, and long-term growth.Topics covered:TikTok Shop creator incentive modelsLeaderboard, volume, velocity & raffle structuresEvergreen vs Blitz campaign strategiesUsage rights & whitelisting explainedTurning UGC into Meta ad winnersScaling DTC with TikTok contentIf you want predictable creator output and scalable revenue, this is the system.=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
	Why TikTok Shop Brands Can’t See Their Real Profit	25 févr. 2026	00:25:38
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeIn this episode of the Unofficial TikTok Shop Podcast, Jordan West sits down with Fernando Campos — founder of Hive HQ and operator of a $40M supplement portfolio — to break down exactly how they scaled to nearly $4M per month on TikTok Shop.They dive deep into:• Why TikTok is demand generation (not Amazon-style demand capture)• The creator retainer strategy powering 80+ active creators• How reactivating dormant affiliates added $18,000 instantly• The hidden metric most brands ignore (GMV per video)• Why TikTok Shop profitability is harder to track than you think• How data visibility changes scaling decisionsIf you're selling on TikTok Shop — or planning to — this episode reveals the backend systems, metrics, and strategies serious brands use to scale profitably.Listen until the end for insights on creator intelligence, subscription growth, and the CEO dashboard strategy driving performance.=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
	TikTok Shop “Funded Promos” Explained: Get Lift Without Cutting Price	20 févr. 2026	00:08:06
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeMost TikTok Shop brands are accidentally opting OUT of free conversion lift.They flip the wrong toggles.They stack discounts incorrectly.They collide flash deals.And they destroy margin without even realizing it.In this video, we break down TikTok Shop Funded Promos — what they actually are, how they work in 2026, and how to get more lift WITHOUT cutting your price.Here’s what you’ll learn:• What “funded promos” really mean (and why most sellers misunderstand them)• The 3 toggles we keep ON year-round• The stacking rules that can silently nuke your pricing• The new 2026 free shipping reality (and how it buys visibility)• The one shipping toggle that can still cost you money• The difference between Funded vs Co-Funded promos• The exact SOP + weekly checklist we use at a Platinum TikTok Shop agencyTikTok sometimes subsidizes the discount for you.That means higher conversions without touching margin.But only if you set it up correctly.Most brands don’t.If you’re running TikTok Shop in 2026 and not using funded promos strategically, you’re leaving reach, visibility, and GMV on the table.Watch until the end for the full SOP breakdown.=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
	How To Pay TikTok Shop Creators The Right Way In 2026	19 févr. 2026	00:10:35
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeMost brands are paying TikTok Shop creators wrong.They either:• Pay for volume → get trash content.• Pay for sales → get zero posting momentum.And then they wonder why GMV stalls.In this video, Jordan breaks down the exact incentive structure used by one of North America’s biggest TikTok Shop agencies — including:The 4-layer payment system that drives BOTH volume and conversionsThe small tweak that generated 1,000+ videos in under a weekHow to eliminate “last day dumps” foreverThe opt-in switch that instantly filters out low-intent creatorsWhy incentives are really just a way to buy behaviorIf you’re scaling TikTok Shop in 2026, this isn’t about paying more.It’s about paying smarter.Most brands won’t implement this.The ones that do will win the algorithm.Watch until the end — the structure only works when all layers are combined.=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
	The Emotional Mistake Killing Modern Advertising	13 févr. 2026	00:32:11
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeMost brands think their ads are failing because of platforms, algorithms, or targeting changes.In this episode, Joe Putnam breaks down why that’s usually not the real problem.We unpack why generic ads blend into the feed, how AI quietly strips brands of personality, and why ads that don’t make people feel anything are already dead.This conversation explores the emotional mechanics behind buying decisions, why single-angle campaigns stall growth, and how brand equity and performance are supposed to work together.You’ll hear why creative has become the highest-leverage lever in modern advertising — especially post-Andromeda.We also get into the dangerous myth that “if it sells, it works,” and why that mindset quietly destroys long-term brands.If your ads feel fine but results are slipping, this episode will likely change how you see the problem.Not louder tactics — better thinking.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Who am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.

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