Explore every episode of the podcast The Unofficial Shopify Podcast
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| Top Pickleball Creator's Video Content Strategy | 24 Sep 2024 | 00:49:11 | |
"Our number one best-selling product… it’s called the Dink Master." Enhance Pickleball's Connor Hance shares his incredible journey from college tennis player to the leading content creator and entrepreneur in the fast-growing world of pickleball. 🎯 Episode Highlights:
👤 About Connor Hance:
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| How a Reddit Post Led to a $5M Skincare Brand | 17 Sep 2024 | 00:50:16 | |
Hear how Austin Beals hacked his way out of a chronic skin condition to create Dermazen, a skincare brand that’s bringing in $5 million a year. No investors, no BS— just one man’s obsessive quest to relieve his own seborrheic dermatitis symptoms that turned into a product line changing lives. Austin talks about bootstrapping with a small SBA loan, leveraging niche Reddit communities, and the guerilla marketing tactics that propelled his brand into the big leagues. This is the blueprint for turning your personal problems into a game-changing business. Show Links
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| Unlocking Shopify Flow | 16 Jul 2024 | 00:46:49 | |
Unlocking Shopify Flow: Automation Insights with Paul Nuschke & Matti Pihlainen In this bonus episode we dive deep into the world of Shopify Flow with two remarkable guests. Paul Nuschke, the Senior Product Lead at Shopify, and Matti Pihlainen, a successful merchant who implemented Flow at Full Cycle, join us to explore the power of automation in e-commerce. Episode Highlights:
About Paul Nuschke: About Matti Pihlainen: If you enjoyed this episode, please review and subscribe for more insights into the world of e-commerce and Shopify. Don’t forget to check out our previous episodes and follow our guests on social media for the latest updates and tips. Additional Resources: | |||
| 2022 eCommerce Trends Report | 08 Nov 2022 | 00:44:50 | |
Ecommerce Fuel community leader Andrew Youderian joins us to discuss the results of his 2022 ecommerce trends report gathered directly from store owners like you. We'll give you a unique, detailed look at what trends are shaping the eCommerce landscape and, ultimately, your business. GUEST BIO: Andrew Youderian is the Founder of eCommerceFuel, a community for 7- and 8-figure brand owners. I'm a member, its a high quality community. Also a podcast host of Ecomm Fuel, and early inspiration for After a few years in the investment banking world, Andrew decided he’d had enough and decided to quit and start his first eCommerce business. He has since sold numerous eCommerce stores over the years and loves geeking out about eCommerce, investing, finance, marketing and community. Show LinksSponsors
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| Automating Real UGC on TikTok | 01 Nov 2022 | 00:43:41 | |
How a 12-month-old platform, Bounty, is merging influencers and loyalty for efficient customer acquisition GUEST BIO: Abe started Bounty in November 2021 following Apple’s iOS 14.5 privacy updates that turned the advertising industry upside down. He previously co-founded two direct to consumer brands, but due to the product categories, couldn’t run Facebook ads. Instead, he focused on working with influencers and creators to drive growth. When the privacy updates drove digital advertising to an inflection point, Abraham leveraged his learnings in the new advertising landscape to create a new scalable channel to help brands drive growth. Show LinksSponsors
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| Maximizing CLTV this Q4 w/ SMS & Email | 25 Oct 2022 | 00:51:38 | |
This panel was originally recorded live during Commerce Accel 2022, and is syndicated on The Unofficial Shopify Podcast with permission from conference organizer Kunle Campbell. We find ourselves in a challenging retail and economic environment this year, the stakes have never been higher, and consumer psychology and behavior is adjusting rapidly to new market realities. Throughout the next 40 minutes, this group of messaging and customer lifetime value maximization experts will give you the step-by-step on what you need to do as a brand to adjust your marketing to changing consumer psychology, and give you the best practices that top brands are using already in response to changing market conditions. Panelists: Reinis Krumins, co-founder of agencyJR, an eCom email marketing agency working with your favorite 7 & 8 figure brands. His team has generated over $30,000,000 in email sales in the past 3 years. Tracey Wallace, Director of Content Strategy at Klaviyo, where her team helps to educate SMB and MM ecommerce brands on how to grow more efficiently with email and SMS, yes, but also how to build their own audiences, increase lifetime value and build a legacy brand that outlasts any economic headwinds. Previously, she was the Editor-in-Chief at BigCommerce, and even started her own DTC brand to test out the theories and advice her writers were giving. Tracey comes from a long line of educators, and is focused on helping business leaders have more successful impact at their organisations. Lindy Crea, VP of Partnerships at Recharge, the leading subscription management solution, helping ecommerce merchants of all sizes launch and scale subscription offerings. Lindy leads the team responsible for Recharge’s all-star partner network. Show LinksSponsors
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| AMA OCTOBER | 18 Oct 2022 | 00:44:07 | |
The 9th installment of our popular AMA series. In this Ask Me Anything episode sourced from our listeners, we discuss...
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| DEAR META ADS BUYER, YOU'RE NOT ALONE | 11 Oct 2022 | 00:45:01 | |
If you're struggling with Facebook ads, you’re not crazy and you’re not alone. Social media advertising is not what it once was, and neither is Q4. This new landscape is really, really hard. Guest Bio: Andrew runs Foxwell Digital, where he not only advises companies on their marketing strategies and overseas digital ad campaigns on behalf of clients, but he also runs a community of 400 digital marketers from beginner to expert, which collectively spends over $100M per month on Facebook and Instagram. Show Links
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| Maximize Your Paid Ads with Google Performance Max | 04 Oct 2022 | 00:43:27 | |
Performance MAX campaigns are HOT right now. This super campaign type combines ALL of Google's channels into one campaign - Search Ads, Shopping Ads, Display Ads, Gmail Ads and YouTube ads all in one. We're seeing amazing early results and believe this will be a game changer for eCommerce brands. To break it down, we're joined by Google Premier Partner Brett Curry. Brett is the CEO of OMG Commerce, a digital marketing agency, Google Premier Partner and Amazon Ad Partner. Brett is the host of two leading eCommerce podcasts - Spicy Curry and eCommerce Evolution Podcast highlighting what’s new and what’s next in eCommerce. He and his team manage Google, YouTube, and Amazon ad campaigns for growing eCommerce brands. They’ve worked with an impressive array of brands including NATIVE, Boom by Cindy Joseph, Monin, Organifi, Madison Reed and many more. He's a frequent speaker on top industry stages like Traffic & Conversion Summit, Social Media Marketing World, SellerCon, IRCE and more. Show LinksSponsors
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| Reach Your Audience Without Paid Ads | 27 Sep 2022 | 00:51:16 | |
Do you feel like you're burning money at the altar of Facebook while Zuckerberg builds a VR empire? Are you earning break even ROAS, and hoping ad prices don't rise any further? If you are, that's not uncommon. In August, I was at Ecommerce Day in LA, and heard their keynote speaker say "Facebook and Google's entire business model is to take credit of sales that were already going to happen." And then he convinced me that was true. Joining us today with some unconventional wisdom on building a better marketing plan for your brand is Rand Fishkin. Rand Fishkin is cofounder and CEO of SparkToro, makers of fine audience research software. Rand's Bio: In 2018, Rand started SparkToro with Casey Henry and published, with Penguin/Random House, Lost and Founder: A Painfully Honest Field Guide to the Startup World. Rand previously co-contributed to two books: Art of SEO, and Inbound Marketing & SEO. He’s been profiled in the Seattle Times, featured in Puget Sound Business Journal’s 40 Under 40, named to BusinessWeek’s 30 Under 30, written about in Newsweek, The Next Web, the Inc 500, and hundreds of other publications. He is, however, most proud of his prominent appearances in Geraldine’s first book, All Over the Place. Geraldine and Rand are also small investors in TinySeed Accelerator, LegUp, TeamSportz, Techstars Seattle and Backstage Capital. Show LinksSponsors
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| Reviving Revo Sunglasses | 20 Sep 2022 | 00:41:40 | |
If you're a little older than me, you may remember a particularly cool pair of sunglasses that was famous for using NASA satellite tech in their lenses and for being the first real activewear sunglasses in the 80s. I'm talking about REVO sunglasses. Our guest today is Cliff Robinson, CEO of Revo. Cliff has fashion in blood. You see, he was born into fashion, his family’s nearly century old business designs, manufactures, sells and distributes high-quality designer brand eyewear right in my home state of Illinois. Today we're going to discuss the journey from an old school family business licensing other people's names to becoming a brand owner, and the learnings that come along with this shift in business strategy. Show Links
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| Growing Cat Backpacks into a 7-Figure Biz | 13 Sep 2022 | 00:47:27 | |
Today's guest co-founded the #1 cat travel brand in the world. You read that right. We're joined by Emily Miethner from travelcatshop.com, now the #1 cat travel brand in the world, and a fast-growing, global 7-figure DTC brand serving catstomers in 75+ countries. As the Chief Marketing Officer, Emily manages influencer marketing, SMS and email marketing, organic digital content, retail, product development, and partnerships. She's been featured on Good Morning America, in-studio on Cheddar TV Live, and in The New York Times, Wall Sreet Journal, Vice, U.S. News, Vogue, Fast Company, and more, and on 20+ podcasts. Show LinksSponsors
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| Content Marketing isn't a Campaign | 06 Sep 2022 | 00:47:23 | |
Today's guest is Jake Karls, a co-founder at chocolate factory & DTC brand Mid-Day Squares. Jake's job goal is to grow their brand by building genuine relationships – with investors, buyers, journalists, and their 80-person team. He's done that with a content marketing approach that he describes as "starring in our own reality TV show" that includes real life therapy sessions and inspiring others to be unapologetically themselves. Though Jake was recognized as an EY Entrepreneur of the Year Finalist this year, his self-proclaimed “greatest accomplishment” was learning how to be confident in himself. Show LinksSponsors
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| Chalet Nursery’s Shopify POS Implementation | 12 Jul 2024 | 00:27:00 | |
Also on YouTube: https://youtu.be/DcptOEqEACw Join Kurt Elster, host of The Unofficial Shopify Podcast, as he sits down with Lawson Thalmann, CTO of Chalet Nursery, to discuss how they’ve transformed their family business with Shopify POS. Lawson shares insights into their journey from legacy systems to cutting-edge retail technology. Guest Background: Lawson Thalmann, CTO of Chalet Nursery, has been at the forefront of integrating technology into the family business. Started by his great-grandfather in 1917, Chalet Nursery is a local institution in Wilmette, Illinois. Lawson joined the business officially seven years ago, bringing a tech-savvy approach to retail operations. His first major project was moving their sales online with Shopify, a groundbreaking move for the garden center industry. Lawson’s passion for innovation has kept Chalet Nursery ahead of the curve, from mobile POS systems to advanced UI extensions. Visit Chalet Nursery: chaletnursery.com Shopify POS: shopify.com/pos | |||
| Unlocking Customer Experience Mindset | 30 Aug 2022 | 00:44:24 | |
Today's guest is Nick Disabato, a conversion rate optimization consultant who believes "Ecommerce isn’t a video game. It’s relationships with real people, at scale." In this episode, we'll learn how his customer-focused mindset has helped in improve conversion rates and shift company cultures at the same time for his clients. You'll hear:
Through his consultancy, Draft, Nick Disabato conducts research-driven optimizations of online stores, so they can grow without needing to increase their ad spend. Rather than running the usual marketing playbook, Nick uses design research as the fundamental tool for optimization. He also wrote design best-sellers Cadence & Slang and Value-Based Design. Show Links
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| The Business of Games | 23 Aug 2022 | 00:48:22 | |
Scott Brown & Tim Swindle are the creators of PaddleSmash, a new outdoor active game that combines elements of Pickleball and Spikeball. Scott Brown is the co-founder of Marbles: The Brain Store, a retail concept focused on building better brains through play, which eventually grew to 40 stores, a website, a catalog business and a proprietary product division. Tim Swindle created Utter Nonsense, an entertaining card game that was quickly carried by several retailers and ultimately within all 1,800 Target stores. Utter Nonsense was acquired in 2017 by private equity backed, PlayMonster. What did the learn and where are they going? Today is all about product development in the toys & games space. Show LinksSponsors
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| Be Your Brand’s Best Publicist | 16 Aug 2022 | 00:39:11 | |
Today's topic is PR... PR or "earned media" is very attractive. Authentic content and engagement that you dont have to pay for. Its like SEO for press. Sounds great? So why isn't everyone doing it? Because it's hard and expensive. As the host of a moderately successful podcast, I get a lot of pitches from PR firms and they're mostly awful. Or we've had clients hire PR firms and feel like they flushed $10K/mo down the toilet. So how do you do it right? Like many things, the answer might be Do It Yourself, at least at first. The attraction is clear. Who wouldn't want to be featured in Wirecutter, GQ, Engadget, Techcrunch, Forbes, CNN, Wall Street Journal, or even huge YouTube channels like iJustine. Our guest today has, and he's going to tell us how to do it. Our guest today has been doing PR for eight years as part of his role at NOMAD GOODS. We're joined by listener & recurring guest Chuck Melber. During his tenure at Nomad he has established a strong foundation in advertising, email marketing, affiliate marketing, PR, and influencer marketing. Show LinksSponsors
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| Q&A: Shopify Store Strategy | 09 Aug 2022 | 00:41:52 | |
Our popular 'Ask Us Anything' series continues We open with news of a ponzi scheme, then answer your burning questions. We discuss:
and more_!_ Show LinksSponsors
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| Building a Baked Goods Brand with a Mission | 02 Aug 2022 | 00:46:37 | |
A cookie brand born in Farmer's Markets discovers their mission after a chance encounter with the lead singer of Imagine Dragons. This is the story of Wunderkeks, an Austin-based baked goods company specializing in cookies, and building safe spaces with those baked goods. We're joined by Hans Schrei, co-founder of Wunderkeks. Show LinksSponsors
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| Shopify Editions Summer 2022 Recap | 26 Jul 2022 | 00:42:58 | |
Move over Unite, the big announcements are now happening twice a year with Shopify Editions, Shopify’s new semi-annual showcase. CEO Tobi says, “With Shopify Editions, we’re sharing our big bets and latest innovations in commerce so that those ambitious enough to try their hand at entrepreneurship can start and scale faster than ever before.” There's a lot to explore, every time I revisit Editions, I find something I missed before. In this episode, we'll talk through the announcements we're most excited about. Show Links
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| Immutable Laws of Conversions | 19 Jul 2022 | 00:45:22 | |
In this episode, our guest packages more than a decade of knowledge and experience into just a handful of immutable laws that can help savvy brands convert more visitors into buyers. We're joined by Jon MacDonald, founder of The Good, a conversion optimization firm that has helped globally-recognized brands like Nike, Adobe, Xerox, and The Economist exceed their ambitious growth goals. Show Links
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| No Shortcuts: Lessons from 13 Years in Online Marketing | 12 Jul 2022 | 00:46:32 | |
Our guest today didn't know what he didn't know when he started an apparel brand in 2009, and only grew to dislike it the more successful he became, so he eventually exited the business in 2017 to focus on digital marketing. Today, he's a go-to expert on Facebook ads, with a lot of unconventional opinions, and a no BS approach that's refreshing in the marketing space. That's the kind of experience we can benefit from. We're joined by Jason Portnoy, owner of JPORT Media, a 7-figure agency that has generated over $150M in revenue for their clients. Show Links
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| Selling Your Online Business | 05 Jul 2022 | 00:42:47 | |
Elaine is an advisor at Quiet Light where she helps online-based businesses exit. She has a background in e-commerce and a track record of success in online business. She started her first profitable eCommerce business on Etsy in 2009 and has built 3 more businesses since, including a content site, an online subscription service, and a multi-million dollar fitness eCommerce brand that she exited through Quiet Light before joining their team as an advisor. Show Links
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| Split Testing Product Prices | 28 Jun 2022 | 00:41:40 | |
"Addressing prices once every year or two isn't going to work anymore." You've probably already invested time testing and analyzing your sales funnel, but have you ever tested your pricing? How did you determine the pricing on your site? It was a best guess, right? With all the changes in the last year - iOS & FB, supply chain disruptions, inflation - pivoting to a margin focus is so important. The days of just focusing on the top line are over. In today's episode, we learn from a price testing expert if you should optimize revenue and profit for the traffic you have by split testing your pricing. Its not right for everbody, and its more than just prices. It’s shipping, returns, discounts, subscription savings, etc. There may be a lot of low hanging fruit. We're joined by Drew Marconi, CEO of Intelligems, a price-testing and margin optimization product for e-commerce brands. Prior to starting Intelligems, he built Dynamic Pricing systems at Via Transportation, and was a manager at McKinsey & Company beforehand. He has a degree in Economics & Education Policy. Show Links
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| Mastering Shopify App Development | 09 Jul 2024 | 00:48:13 | |
Sit down with the insightful Mat De Sousa, a trailblazing Shopify app developer whose creations, Wide Bundle and Wide Review, have generated enviable annual recurring revenues. His story is a testament to the entrepreneurial spirit that flourishes within the Shopify community and serves as inspiration for anyone looking to innovate in this space. Listen in as we explore the art of transforming a simple idea into a thriving Shopify app. By honing in on customer pain points, asking the right questions, and targeting niche markets, we unravel how app developers can create solutions that resonate with users, save time, and conserve resources, all while paving the way for a successful product launch. Show LinksSponsorsNever miss an episodeHelp the show
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| The Most Controversial Way to Get Subscribers | 21 Jun 2022 | 00:44:03 | |
In this episode: An email insider exposes how to acquire the email addresses of anonymous website visitors who don't make a purchase or fill out a form. You read that right. But is it even legal? And if so, what are the risks and ROI? Our guest should know, after all he's an email marketing veteran with a successful exit under his belt. We're joined by Adam Robinson, founder and CEO of GetEmails, which he's bootstrapped to 10m ARR in 24 months with six people. Prior to GetEmails, Adam was the founder/CEO of Robly Email Marketing, which was bootstrapped and he exited for 8 figures to private equity in 2020. Show Links
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| No Best Practices: 7 Surprising Split Tests | 14 Jun 2022 | 00:48:33 | |
Most business owners would agree that data-driven decisions are preferable, so why then are we all overlooking split testing when making design decisions? In this episode, we talk through seven interesting split tests and the implications of their results. With one big caveat: there are no best practices... Show Links
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| Useful Google Tools for Your Store | 07 Jun 2022 | 00:42:55 | |
Google offers many free and excellent tools for business owners, but knowing which ones to invest in, and what to do with can be intimdating. Our guest today talks us through a low-stress, high impact approach to optimizing for Google's business tools that applies to nearly any store. (If you haven't setup Google Search Console yet, listen to this episode.)
Ilana Davis is a Shopify Superhero who works with e-commerce shops to remove friction from the buying process. She’s the owner of JSON-LD for SEO, a Shopify app that gets you more organic traffic through Rich Results. Ilana rescues websites to attract more visitors, provide better SEO, and increase conversion rates at a fraction of the cost of a full redesign. Show Links
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| SEO & Content Strategy Simplified | 31 May 2022 | 00:44:12 | |
Long time SEO expert and Shopify Partner Rhian Beutler returns to the show with updates to tell us...
Plus an update on the global supply chain. Show Links
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| Q&A: Shopify Feature & Strategy Update | 24 May 2022 | 00:50:01 | |
In this Ask Us Anything episode, we discuss new features and answer your burning questions. What's new at Shopify:
And your questions:
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| Understanding Influencer Product Seeding | 17 May 2022 | 00:42:41 | |
In today's episode, we learn a sane and accessible influencer marketing strategy that has worked for brand and big small: product seeding. We're joined by Cody Wittick, Co-Founder and Co-CEO at Kynship, an influencer marketing agency. Prior to co-founding Kynship, Cody worked at QALO, the brand that created the silicone wedding ring, where he built out a robust influencer program of 500+ influencers, all through the foundation of seeding. This included contracting thousands of micro-influencers in a variety of industries to produce monthly UGC and organic posts, while also working with household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr. Show Links
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| Tools to Get Your Money Right | 10 May 2022 | 00:39:20 | |
In this episode, we hear how Shopify merchants can better manage their business finances, and increase conversion at checkout. Our guest today is Tui Allen, a Product Director at Shopify, overseeing financial solutions for entrepreneurs and businesses. This includes Shopify Capital (available to merchants in the US, UK, and Canada) which provides merchants with timely access to funds to help their businesses grow, simplifying the tedious processes found at traditional banks. Since its launch in 2016, Shopify Capital has provided more than $3 billion in funding to merchants worldwide. With over 20 years of experience in the software and technology sector, Tui Allen has a track record of leading product development not just for Shopify, but also global financial ERP, CRM and payment solutions for several Fortune 100 companies. Show Links
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| Undoing Headless | 03 May 2022 | 00:40:33 | |
In episode 400, we heard from veteran ecom investor Drew Sanocki that he'd acquired oVertone Haircare along with ecom powerhouse influencer Ezra Firestone. In today's episode, our recent hire Tom Siodlak talks us through the behind the scenes experience of working with Ezra and the oVertone team on migrating the site from headless back to native Shopify with a custom theme. He reveals the premium theme we used as a framework, his thoughts on developing custom Shopify themes, design process, Online Store 2.0's impact, and more. Show LinksSponsors
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| Custom Theming a Multimillion Lifestyle Brand | 26 Apr 2022 | 00:54:52 | |
In episode 235, we heard how SHITI Coolers started with $400 in parody stickers back in 2016 and by 2019 had grown into a seven-figure lifestyle brand. Today, they're back on the show to discuss their next phase of growth, beginning with a custom theme and rebranding effort. Not just any custom theme, when we built with them and launched less than 24 hours before recording this episode. Show LinksSponsors
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| Easy Mistakes to Avoid When Starting a Business | 19 Apr 2022 | 00:41:44 | |
We discuss the top mistakes to avoid early in your entrepreneurial journey. Look, when you start something new, you don't know what you don't know. It's easy to make a lot of mistakes early on that become obvious to you only later with experience. I know this because I've been through it. I've engaged in all of the mistakes we're about to discuss. Show Links
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| Shopify Magic Media Editor | 05 Jul 2024 | 00:18:26 | |
Mary Bemis, the founder of Reprise Activewear, shares her experience using Shopify’s Magic Media Editor and its AI features. Guest Background: Mary Bemis founded Reprise Activewear six years ago, starting with a successful Kickstarter campaign. Her brand focuses on sustainability, using plant-based materials to create high-quality activewear. Despite bootstrapping her business, Mary has grown Reprise into a notable brand in the sustainable fashion industry. She leverages her hands-on approach to handle everything from website building to product fulfillment, making her an exemplary figure for aspiring entrepreneurs. Episode Highlights:
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| Lessons from 20 Years of Ecommerce | 12 Apr 2022 | 00:51:39 | |
Serial entrepreneur Drew Sanocki shares his career learnings after starting, buying, running, or selling numerous ecommerce businesses. Notable quotes:
We discuss:
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| AMA: What's Working in 2022 | 05 Apr 2022 | 00:47:47 | |
In this Ask Me Anything episode sourced from our listeners, we discuss...
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| Becca Davison of UnbuckleMe | 29 Mar 2022 | 00:49:08 | |
We're joined by Becca Davison, co-inventor of UnbuckleMe, an innovative, patented tool that makes it easy to open kids’ car seat buckles. She's a Shark Tank alum who experienced the most unusual event in the Shark Tank: all five Sharks were interested in investing in and partnering with UnBuckleMe. When Becca's mom Barb offered to help out with childcare, they identified a problem, and Barb was uniquely positioned to solve it. Fast forward 5 years later, UnbuckleMe is a top selling product on Amazon with over 6k reviews, available at Target, Walmart, buybuyBABY and loved by parents & grandparents across the country. Show Links
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| Starting a Ghost Pepper Honey Brand | 22 Mar 2022 | 00:42:50 | |
Our guest today is a serial entrepreneur who shuns the hustle & grind and instead focuses on enjoying the journey of starting a business. "I have had many ups and downs but one night I had a dream about my grandfather and hot honey and the name heart soul heat all came into focus." We're joined by Raoul Benavides, founder of Heart Soul Heat, a purveyor of ghost-pepper infused honey. "As someone with a big entrepreneurial spirit and roots in Mexican food culture, I want to incorporate the best of my family’s legacy into some new products that I could share with everyone." Show Links
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| Conversion Copywriting (and how Humor Helps, Maybe) | 15 Mar 2022 | 00:30:13 | |
In this episode originally recorded live for a virtual audience at The Future of Ecommerce, we talk with conversion copywriter Lianna Patch about how to improve your store's copywriting and maybe even add a dash of humor. TAKEAWAYS:
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| Migrating to Shopify | 08 Mar 2022 | 00:49:08 | |
In this episode, we talk through migrating to Shopify: things to watch out for, and experienced advice on how to make the most of migrating to Shopify. Our expert guest contributors are:
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| Kelley Higney of Bug Bite Thing (Shark Tank Update) | 01 Mar 2022 | 00:45:33 | |
Since creating Bug Bite Thing in 2017, Kelley has been a "Mom on a Mission" to offer the most effective chemical-free solution for insect bite relief worldwide. In 2013, Kelley Higney moved from California to Florida, only to discover the horror of living with mosquitoes. Her daughter suffered from constant mosquito bites. After many failed attempts using creams and trying home remedies, Kelley discovered a little-known tool that uses suction to help remove insect saliva/venom from under the skin. Kelley was amazed to find that the product worked and also offered instant relief. The company gained nationwide recognition in October 2019 when Kelley and her mother appeared on ABC’s hit show, ‘Shark Tank. Bug Bite Thing is Amazon’s #1 selling product for insect bite relief with over 40,000 reviews. Kelley is a member of the Fast Company Executive Board and Forbes Business Council. She has received several awards, including ‘Female Entrepreneur of the Year’ by the 2021 Stevie Awards for Women in Business 2021. She resides in South Florida with her husband, Richard, and their daughters, Leah and Lilly. Show LinksSponsors
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| Building Community Through Challenges | 22 Feb 2022 | 00:43:11 | |
Alicia Reynoso began selling online 7 years ago and has since built and exited an 8-figure brand on Amazon and Shopify. It wasn't until she launched her free 60 Day Challenge that she was able to grow a hyper engaged community around her brand. With this challenge and community of super fans, Alicia was able to scale their business, increase their customer lifetime value, generate an endless amount of UGC and differentiate themselves from the competition. Show LinksSponsors
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| How a Dad Started a Kids' Clothing Line in 2020 | 15 Feb 2022 | 00:51:46 | |
Kyle Hale spent a year teaching himself to draw so he could start Ambitious Kids, a T-shirt company for children. His designs have a retro midwestern vibe that has a way of sparking conversations. Still early in his journey, Kyle is open about the struggles he's faced starting his brand, and the lessons he's learned in the process. Show Links
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| Why These Teddy Bears are Exclusively Wholesale | 08 Feb 2022 | 00:45:15 | |
How a family business selling teddy bears, Plush in a Rush, went from a regional traveling salesperson venture to a nationwide wholesale e-commerce store. Yes, this store is exclusively wholesale, and thriving. Having sold online for nearly 20 years, owner Todd Steinberg has a lot of unexpected and practical advice to share from his experiences. Show LinksSponsors
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| Editions.dev 2024 Trip Report | 02 Jul 2024 | 00:45:13 | |
Also available on YouTube: https://youtu.be/mi3iKmZBxRE We’ve got all the highlights from the Shopify Editions.dev conference in Toronto. With exclusive insights from Harley Finkelstein, Shopify's president, we unpack the exciting upcoming updates designed to keep the Shopify intuitive admin interface effortless for all merchants, big and small. Show LinksSponsorsNever miss an episodeHelp the show
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| The Future of Ecommerce | 01 Feb 2022 | 00:41:10 | |
We discuss our own key takeaways Shopify's extensive Future of Ecommerce Industry Report for 2022 to arm you with the ecommerce trends, insights, and advice you need to succeed in 2022. Also available on YouTube: https://youtu.be/Z26-lJ6GKPsdash Show Links
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| AMA: Metafields, Online Store 2.0, & more | 25 Jan 2022 | 01:00:04 | |
Also available in glorious HD video on YouTube: Show producer Paul Reda returns to from paternity leave and he's on fire with hot takes in this AMA episode. We answer your burning ecommerce questions. Today's themes are metafields, theming, and Online Store 2.0. Show Links
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| Ben Knegendorf's High-Ticket Dropshipping Approach | 18 Jan 2022 | 00:45:10 | |
How a Walmart forklift driver with no ecommerce experience started (and sold) a series of successful dropshipping businesses. In this episode, Ben lays out his practical and repeatable approach to building legitimate high-ticket dropshipping businesses all while breaking through limiting beliefs and mindsets. Show Links
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