Explore every episode of the podcast The Unified Brand - Branding Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Dan Wallace on the Physics of Brand: How Time, Space & Memory Create Meaningful Brands | 10 Apr 2025 | 00:44:26 | |
How do brands truly live in our minds—and why do some stick while others fade? In this episode, strategist and branding professor Dan Wallace, co-author of The Physics of Brand, joins us to unpack how brands operate across time, space, and sensory memory. From his early days at Fallon to co-creating a groundbreaking brand model with Aaron Keller and Rene Marino, Dan explains why brands are more than logos—they're energetic systems of human interaction. We explore:
If you're a founder, marketer, or strategist looking to create brand moments that stick and scale, this episode is a must-listen. Connect with Dan: ideafood.com → LinkedIn | |||
| Building a Winning Company Culture: Lessons from Netflix, Google, Zappos, Pixar, Zoom, and IKEA | 03 Apr 2025 | 00:09:33 | |
In this episode of The Unified Brand Podcast, we explore how top brands like Netflix, Google, Zappos, Pixar, Zoom, and IKEA have developed winning company cultures that drive their success. Discover how these companies build environments that foster creativity, innovation, customer service excellence, and purpose-driven leadership. Learn the key takeaways and how you can apply these lessons to your own business to build a brand that stands out from the competition. Key Takeaways:
Take our free Brand Power Assessment at Brand Power Scorecard UK to uncover what’s holding your brand back and how to unlock its full potential - www.brandpowerscore.co.uk ------------------------------------------------------------------- BRAND POWER SCORE Take our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.www.brandpowerscore.co.uk --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call | |||
| Why a Great Brand Story Has The Power To Change The World - With Seth Erikson | 24 Jan 2025 | 00:41:15 | |
This week on The Unified Brand Podcast, we’re joined by Seth Erickson, Chief Mischief Maker at Storify Agency and author of How to Hack Humans. Seth shares groundbreaking insights on the neuroscience of storytelling, the secrets to crafting memorable brand narratives, and why startups often fail to communicate effectively. In this episode, we discuss:
Discover how to harness the ancient art of storytelling to captivate your audience, communicate your brand’s value, and build a memorable presence in the marketplace. --------------------------------------------------------------- Links Storify Agency - https://www.storifyagency.com/unified Storify Agency Linkedin - https://www.linkedin.com/company/storifyagency/ Seth's Linkedin https://www.linkedin.com/in/setherickson/ Instagram - https://www.instagram.com/originalsetherickson/?hl=en-gb --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos ------------------------ Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Website - https://bit.ly/36BQX00 | |||
| How to Create a High-performing Happy Culture With Laura Tejada from Skybounders | 26 Jan 2023 | 00:46:48 | |
Today we are joined by Laura Tejada co-director of sky bounders and coach of the fuel programme for Exceptional Leadership, well-being and performance, helping companies create high-performing happy cultures. £599 special offer - Use code SKYPOD500 £3900 special offer - Use code SKYPOD500
Free Brand Development Resources | |||
| Brand Storytelling Tips To Skyrocket Your Audience Engagement | 19 Jan 2023 | 00:08:27 | |
Brand Storytelling Tips To Skyrocket Your Audience Engagement Free Brand Development Resources | |||
| What Your Brand Needs to do to Thrive in 2023 with Mark Drager | 12 Jan 2023 | 01:10:28 | |
Today we are joined by Mark Drager brand strategist and founder of Phanta Media and Host of the podcast We do hard things. Free Brand Development Resources | |||
| Build an Effective Brand Communication Strategy [4 Crucial Principles] | 15 Dec 2022 | 00:05:07 | |
You have the perfect logo and a brand visual identity that pops… so why are you struggling to grow your brand? Free Brand Development Resources | |||
| How to Create a Relationship with Your Audience that Build Your Brand with Gabriella Beyer-King | 08 Dec 2022 | 00:35:19 | |
Today we are joined by Gabriella Beyer King founder of BK Links helping small businesses to leverage business development, lead generation and sales follow-ups to grow their business. ------------------------------------------------------------ Free Brand Development Resources | |||
| Brand Positioning Examples - Define Your Brand Enemy [Pick a Fight With Your Brand] | 01 Dec 2022 | 00:06:19 | |
Brand Positioning Examples - Define Your Brand Enemy Free Brand Development Resources | |||
| How to Create a Brand That Doesn't Suck and Find Your Unique Brand Spark with Ernie Harker (Repost) | 24 Nov 2022 | 00:59:46 | |
Is your brand getting KO'd by the competition? Facebook - https://www.facebook.com/ernburnbrands/ Instagram - https://www.instagram.com/ernieharker/?hl=en Linkedin - https://www.linkedin.com/in/ernie-harker-a56b7624/
Free Brand Development Resources | |||
| Brand Alignment Strategy - [ Unify Your Brand across 4 Important brand layers] | 17 Nov 2022 | 00:05:44 | |
Brand Alignment Strategy - How to unify your brand across 4 important brand layers Free Brand Development Resources | |||
| Building Trusted Authentic Brands With Phillip Holmes Nonprofit Marketing Consultant (Repost) | 10 Nov 2022 | 00:37:52 | |
One of the most important elements to building a successful brand today is through building trust in your audience. If you are interested in finding out more about Phillip see links below. Free Brand Development Resources | |||
| Brand Purpose Strategy - How to make your brand more human | 03 Nov 2022 | 00:06:54 | |
With so much choice, that human value will separate your brand from the competition. Free Brand Development Resources | |||
| How to Embed Memorability into Your Brand's DNA: Proven Strategies for Long-Term Recognition | 16 Jan 2025 | 00:10:04 | |
Discover how top brands like Nike, Apple, and Netflix embed memorability into their DNA to stand out in a competitive marketplace. In this episode, we break down four actionable steps to ensure your brand is recognized and remembered: Repetition for recognition. Emotional triggers that leave lasting impressions. Consistent brand cues across all channels. Leveraging unique brand elements for distinctiveness.Plus, learn a powerful psychological hack—associative memory—that can supercharge your brand's recall. Whether you're a founder, marketer, or business professional, this episode is packed with insights to help you brand smarter, not harder. Listen now and unlock the secrets to building an unforgettable brand! PLUS! Take our FREE 4-minute Brand Power Test and receive a scorecard to pinpoint your brand's strengths, weaknesses, and areas for improvement. https://bit.ly/2VksUSj Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ X - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos | |||
| How to Create Brand Names That Stick With Alexandra Watkins | 27 Oct 2022 | 00:39:12 | |
How to Create Brand Names That Stick With Alexandra Watkins
------------------------------------------------------------ Free Brand Development Resources | |||
| How to Supercharge Your Brand Awareness Strategy - [4 tips to building a memorable Brand] | 20 Oct 2022 | 00:05:33 | |
Brand awareness strategy to supercharge your brand development and build a memorable brand. Free Brand Development Resources | |||
| How to Create a Magnetic Brand Through Storytelling with Gabrielle Dolan (Repost) | 13 Oct 2022 | 00:56:17 | |
We've been telling stories to each other for 1000's of years and we even think of our lives as a narrative so why do we have such an aversion to using storytelling in business and how can we harness this powerful tool to create a magnetic brand? Today we are joined by Gabrielle Dolan founder of ‘Jargon free Fridays’, best selling author of several books including ‘Real Communication: How To Be You and Lead True’ and ‘The Essential Guide to business storytelling’ and brand storytelling expert and consultant. Free storytelling starter kit - https://gabrielledolan.com/starterkit/ Books - https://gabrielledolan.com/books/ LinkedIn - https://www.linkedin.com/in/gabrielledolan/ Instagram - https://www.instagram.com/gabrielledolan.1/ Twitter - https://twitter.com/GabrielleDolan1 Facebook - https://www.facebook.com/gabrielledolanconsulting/
Free Brand Development Resources | |||
| Brand Development Strategy - [7 Steps to building an Iconic Brand] | 29 Sep 2022 | 00:08:06 | |
7 Steps to build an iconic brand Free Brand Development Resources | |||
| How to Find The Golden Thread in Your Communications With Anthony Tasgal | 22 Sep 2022 | 00:54:44 | |
Today we are joined by Anthony Tasgal a storytelling expert, trainer and brand strategist and author of the storytelling book, the inspiritorium, incitations and his new work the storytelling workbook. The Storytelling Book: http://amzn.to/1KA4MOQ Inspiratorium: https://amzn.to/2KTRKNA InCitations https://amzn.to/34QZwDw LinkedIn: https://www.linkedin.com/in/tastasgal/
Free Brand Development Resources | |||
| Brand Experience Strategy - 6 Ways to create a memorable brand experience | 15 Sep 2022 | 00:08:06 | |
6 Ways to create a memorable brand experience Free Brand Development Resources | |||
| How to Use Storytelling to Build a Better Brand with Jamie Dixon | 08 Sep 2022 | 00:32:58 | |
You have the depth of knowledge and the expertise to lead your brand into a bright future… Yet, if you can’t tell a good story your journey to seeing through your vision for your brand is going to be a lonely one. If you learn how to tell a good story, though? You’ll not only be able to motivate and inspire. You’ll have the power to bring teams together and influence your brand’s stakeholders. Do you want to learn the secrets to shaping minds through brand storytelling? Well, you’re in luck because Chris' guest this week is the creator of the ‘Story Habit' Methodology, Jamie Dixon. As a storytelling coach', Jamie's helped leaders of over 160 multinational companies master the skill of influence. Free Brand Development Resources | |||
| Brand Messaging Tips: 5 Ways to Bridge the Gap and Connect With Your Audience | 25 Aug 2022 | 00:09:36 | |
5 Brand messaging tips to help you bridge the gap and resonate with your audience. Free Brand Development Resources | |||
| How to Effectively Position Your Brand for Success With Ulli Applebaum | 15 Aug 2022 | 01:05:55 | |
Today we are joined by Ulli Applebaum an award winning marketing and brand-strategy consultant with more than 20 years of experience, founder of brand strategy firm First the trousers then the shoes and author of the brand positioning workbook. Free Brand Development Resources | |||
| 5 Examples of Brands That Effectively Differentiated From the Competition | 04 Aug 2022 | 00:05:53 | |
Brand Differentiation - 5 Examples of Brands That Stand Out From the Competition Free Brand Development Resources | |||
| 10 Powerful Reasons to Rebrand Your Business Now | 02 Oct 2025 | 00:11:36 | |
Discover the transformative power of rebranding in this episode of The Unified Brand Podcast, brought to you by Elements Brand Management. Learn how rebranding can help your business stand out, attract new customers, and align with your company's growth. Packed with real-world examples from brands like Apple, Old Spice, and Airbnb, this episode dives into the top 10 reasons to rebrand, including market differentiation, enhancing loyalty, and driving long-term growth. Whether you're considering a rebrand or curious about its impact, this episode will empower you to build a memorable and impactful brand that thrives in today’s competitive market. PLUS! Take our FREE 4-minute Brand Power Test and receive a scorecard to pinpoint your brand's strengths, weaknesses, and areas for improvement. https://bit.ly/2VksUSjDo Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos | |||
| How to Use Storytelling to Become a Better Leader and Build Your Brand with Jamie Dixon | 20 Jul 2022 | 00:44:46 | |
You have the depth of knowledge and the expertise to lead your brand into a bright future… Yet, if you can’t tell a good story your journey to seeing through your vision for your brand is going to be a lonely one. If you learn how to tell a good story, though? You’ll not only be able to motivate and inspire. You’ll have the power to bring teams together and influence your brand’s stakeholders. Do you want to learn the secrets to shaping minds through brand storytelling? Well, you’re in luck because Chris' guest this week is the creator of the ‘Story Habit' Methodology, Jamie Dixon. As a storytelling coach', Jamie's helped leaders of over 160 multinational companies master the skill of influence. Free Brand Development Resources | |||
| How Apple Become the World's Most Recognisable Brand in The World [Apple Brand Case Study - Part 2] | 07 Jul 2022 | 00:10:16 | |
Apple Brand Strategy | Branding Case Study [Part 2] - Watch the video version - https://youtu.be/UMAkJ1lG0K0 Free Brand Development Resources | |||
| How Apple Become the World's Most Recognisable Brand in The World [Apple Brand Case Study - Part 1] | 30 Jun 2022 | 00:12:25 | |
Apple Brand Strategy | Branding Case Study [Part 1] - Watch the video version - https://youtu.be/3u-Dm--FXHo Free Brand Development Resources | |||
| How to Utilise Design to Make Your Brand Stand Out From The Crowd With Mark Christou from ROOK/NYC | 17 Jun 2022 | 00:42:06 | |
Does your brand’s packaging lack shelf appeal? No one brand is the same... and there is no other aspect of your brand that can show off your unique brand quite like its packaging. Packaging design is a real, tangible and a sensory way for your audience to experience your brand. So how can your brand’s packaging stop your audience in their tracks and draw them closer to you? Well, talking to Chris this week is the founder and creative partner of ROOK/NYC, Mark Christou. An independent full-service creative agency that specialises in branding, creative production and packaging. Rook invests both time and capital as a partner to disruptive brands. So, do you want learn how to create stand out from the competition packaging for your brand? Free Brand Development Resources | |||
| Company Culture Examples | Six Happy Brands Show You How to Build a Bright Brand Culture | 09 Jun 2022 | 00:09:31 | |
Do you want to know the foundation of building a strong brand? Your company’s culture. That said, a strong brand culture isn’t built overnight in some grand mission statement. A flourishing culture comes from affirming and consistent action. The foundation of which you build on trust, diverse hiring and healthy habits. It’s why the six brand featured in our latest episode of The Unified Brand Podcast have flourished. So, are you frustrated your brand’s culture is somewhere on the downward spiral of non-existent to downright toxic? If yes, you can listen to part two of the brand culture series Free Brand Development Resources | |||
| How to Turn Your Brand Purpose into Startup Fuel With Chris Manderino Lyfefuel Founder | 03 Jun 2022 | 00:44:26 | |
How to Turn Your Brand Purpose into Startup Fuel With Chris Manderino Lyfefuel Founder ------------------------------------------------------------ Free Brand Development Resources | |||
| Why Brand Culture Is Important For Your Brand | 26 May 2022 | 00:06:08 | |
Is your brand culture weak at heart? You could have a great product, service or visual identity. But, if your brand's culture is bad, you’ll not only undermine your external branding efforts... you could lose your business. Your brand’s culture is the heart of your business and it’s lifeblood. Brands like Netflix thrive because they've built their brands from the inside-out. The heart of which is a healthy, unified team that shares a vision of what their brand stands for. If your brand’s heart is weak there four stages it will go through before your business flat lines…
You don’t know who you are. Stage Two | Confused Culture Only the CEO or founder understands what the brand stands for. Stage Three | Misaligned Culture Your core doesn’t match the other layers of your brand. Stage Four | Toxic Culture Your team is fighting amongst themselves and the brand feels rotten at heart. Do you recognise one of these signs? You can start the healing process by listening to part one of our series on how to create a healthy brand culture. Free Brand Development Resources | |||
| Building Your Personal Brand Using Professional Reputation Management and AI With Bant Breen From Qnary | 19 May 2022 | 00:45:47 | |
In today's episode we are joined by Bant Breen Global Marketer, entrepreneur, AAF Advertising hall of fame achievement inductee and Founder & Chairman at Qnary an Award-Winning Executive Reputation Management and Talent Branding Solution. ------------------------------------------------------------ Free Brand Development Resources | |||
| Rebranding Failures - 6 of the biggest fails and what went wrong! | 12 May 2022 | 00:11:22 | |
Rebranding failures - 6 of the biggest fails, what went wrong and what you can learn from them. Free Brand Development Resources | |||
| How To make Your Brand More Human With Allie Martin from Fame and Fortune Brand Management | 05 May 2022 | 00:39:35 | |
Are you afraid to make yourself the face of your brand? Elon Musk, Jeff Bezos and Steve Jobs... They're shining beacons of personal brands as big business. For better or for worse, as the CEO your name’s intimately tied to your business’ brand. Your presence seeps into the fabric of your company’s very being. From the team you build, to the values your brand holds. In the age of social media, the lines between professional and personal are very blurred. So, why not take advantage? Step in visibility expert and president of 'Fame and Fortune' brand management, Allie Martin. She’s helped the likes of Amazon and General Electric grow their brands, using a mix of social media strategy and content creation. So, would you like to learn how to supercharge your business and bring in the power of your personal brand? --------------------------------------------------------------- ------------------------------------------------------------ Free Brand Development Resources | |||
| Building Scalable Brands with Simplicity and Innovation – with Toby Burns | 05 Dec 2024 | 00:32:21 | |
Discover how to build a scalable, customer-focused brand with Toby Burns, Founder & CEO of The Silent Disco Company Group. In this episode of The Unified Brand Podcast, Toby shares the story behind his innovative entertainment brands, the power of simplicity in branding, and how he overcame challenges to create a thriving business. Tune in for actionable insights on scaling your brand, innovating in competitive markets, and fostering a winning team culture. --------------------------------------------------------------- Toby's links Linkedin - https://www.linkedin.com/in/toby-burns-ba3ab8151/ Facebook - https://www.facebook.com/thesilentdiscocompany/ Website - https://thesilentdiscocompany.co.uk YouTube - https://www.youtube.com/channel/UCpMivNVCvofxwqiSnxGOU-Q ------------------------------------------------------------ Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ X - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos | |||
| Is brand activism right for your brand? | 21 Apr 2022 | 00:06:03 | |
Have you ever wanted to take a stand as a brand, but ended up sitting out, mouth shut on the sidelines instead? It can feel like a huge (and potentially even disastrous) risk standing up for a cause. So much so, you might ask if your brand...
“Is my brand sending the right message” “Does this make our brand look fake?" Or even, “Is my brand standing up for the wrong thing?
1. It gives your brand a deeper meaning 2. It unleashes your employees intrapreneurial spirit 3. Doing the right thing matters to your audience
--------------------------------------------------------------- ------------------------------------------------------------ Free Brand Development Resources | |||
| How Purpose Can Transform Your Brand From Invisible to Irresistible With Tom Geary of School of Thought | 08 Apr 2022 | 00:44:30 | |
Is your brand feeling invisible? Well, it's that time of the week again... Today you're going to learn how to turn your brand from invisible to irresistible. So, who's your teacher? Say hello to the master craftsman of attention-grabbing brand communications, Tom Geary. The founder and creative director of School of Thought. Having worked with iconic brands including Microsoft, Redbull and eBay. It’s fair to say that he knows more than a thing or two about what it takes to make your brand seen and heard. So what are you waiting for? Now is the time to take your brand from invisible to invincible.... --------------------------------------------------------------- ------------------------------------------------------------ Free Brand Development Resources | |||
| Rebranding Process - 6 Crucial Steps to Successfully Rebrand Your Business | 31 Mar 2022 | 00:13:57 | |
Are you thinking about rebranding your business, but you don’t know what steps you need to take? So what do you need to think about when it comes to rebranding your business? Your brand needs to be strategic and intentional. Following a clear roadmap to give your brand the best chance of success. Well, we have the roadmap part of your solution covered… In today’s episode, Chris will teach you the exact six-step process we use to help brands like yours unlock their potential. So, would you like access to the ultimate guide to rebranding your business? Free Brand Development Resources | |||
| The Importance of Trademarking and Protecting Your Business Brand With Sanjay Raphael | 24 Mar 2022 | 00:37:23 | |
Are you worried your brand vulnerable to the competition, but you’re unsure how you can protect it? If you're looking to trademark your brand you probably feel like you're trying to move your way through a literal minefield... Thankfully, today’s guest Sanjay Raphael will help you get your brand down under lock and key. As the head of UK Trademarks at one of the world's largest firms, Pulse Law, Sanjay specialises in helping businesses protect their brands. He will teach you the steps you need to take to protect your brand from the competition. --------------------------------------------------------------- ------------------------------------------------------------ Free Brand Development Resources | |||
| Learn the Secrets to Internal Branding and Gain an Innerview With Christopher Wallace | 11 Mar 2022 | 00:42:32 | |
Does everyone who interacts with your customers know how to tell best tell your brand's story to create a consistent customer experience? --------------------------------------------------------------- Brand transfer study - https://www.youtube.com/watch?v=fkS8UrL1nCs ------------------------------------------------------------ Free Brand Development Resources | |||
| How to create an epic brand tagline - Great Brand Tagline Examples - [8 of the Best] | 03 Mar 2022 | 00:07:36 | |
Do you want to inspire your audience and make it easier for them to remember your brand? In today’s episode, Chris will teach you the four secrets to creating a tagline that will help you stand out from your brand's competition. So what makes a tagline different from a slogan? Unlike a slogan, which only applies to a product, campaign or range. Your tagline sits at top-level of your brand's communication strategy. In short? Your brand's tagline is your brand's unchanging brand essence and differentiator. Your brand's slogan is flexible and open to change. So, do you want to learn the secrets to creating a stand out tagline? If you said yes, put your headphones and give the episode a listen. --------------------------------------------------------------- Free Brand Development Resources | |||
| 4 Rebranding Mistakes to Avoid | 10 Feb 2022 | 00:05:44 | |
Rebranding your business isn't something you should rush into or take lightly. In this video I go over the 4 biggest mistakes brands make when they rebrand. Free Brand Development Resources | |||
| How to Use Brand Storytelling to Build Your Brand Like Dollar Shave Club | 21 Jan 2022 | 00:06:11 | |
Brand storytelling example - How Dollar Shave Club Grew Their Brand Free Brand Development Resources | |||
| Learn the Secrets to Amplify Your Impact and Create a Fearless Brand Story With Madeline Reeves | 13 Jan 2022 | 00:44:37 | |
Has your brand lost the plot? ------------------------------------------------------------ Free Brand Development Resources | |||
| Brand Positioning Strategy - 5 Principles to Help Position Your Brand For Success | 06 Jan 2022 | 00:07:34 | |
Effectively positioning your brand is something that takes consideration and in this episode I look at the 5 key principles as laid out by Al and Laura Reis. From finding the right gap and narrowing your focus to effective category naming and creating a visual hammer. Free Brand Development Resources | |||
| Why Differentiation Is Crucial To Building a Stand Out Brand and Team With Barry Labov | 28 Nov 2024 | 00:48:03 | |
Your brand doesn’t have to be the best to win fans… It just needs to be DIFFERENT. If you’ve ever been tempted to sing the same tune as iconic brands or your biggest competitor, you’re stopping your brand from connecting with the people who matter. Your audience. So, how can you build a loyal audience of superfans both on the inside your brand and the outside? Well, you can start by putting on your headphones to listen to a little sweet sounding advice from Barry LaBov. The founder and CEO of LABOV and two-time Ernst & Young Entrepreneur of the Year recipient. Having worked with the likes of Harley Davidson, Macallan Scotch, Audi and Mercedes-Benz. Barry will teach you how to get your team and your audience singing sweet music about your unique brand. Now, are you ready to grow an audience of diehard fans? You can listen and learn with Barry on The Unified Brand Podcast via our bio. Free Brand Development Resources | |||
| How to Amplify Your Personal Brand's Unique Voice and Cultivate Influence with Emma Wainer | 17 Dec 2021 | 00:52:13 | |
Feel like no one's listening? Free Brand Development Resources | |||
| How to Create a Memorable Tagline for Your Brand | 08 Dec 2021 | 00:07:33 | |
Ever felt as if your audience doesn’t get what your brand is about? Free Brand Development Resources | |||
| How to Create a Brand That Doesn't Suck and Find Your Unique Brand Spark with Ernie Harker | 02 Dec 2021 | 00:59:46 | |
Is your brand getting KO'd by the competition? Facebook - https://www.facebook.com/ernburnbrands/ Instagram - https://www.instagram.com/ernieharker/?hl=en Linkedin - https://www.linkedin.com/in/ernie-harker-a56b7624/
Free Brand Development Resources | |||