The Unfamiliar Shift with Ariela – Details, episodes & analysis

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The Unfamiliar Shift with Ariela

Ariela Kiradjian

Business

Society & Culture

Frequency: 1 episode/82d. Total Eps: 19

The Unfamiliar Shift with Ariela is a podcast about the boutique hospitality community and how its top industry executives and leaders stay up-to-date on the best innovative trends in boutique hotels all around the world. Episodes feature candid conversations with visionaries discussing new philosophies, ideas and innovations in the hospitality industry, primarily, the Boutique Hotel Community.

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Nomada Hotel Group's Kimberly Walker on Staying Small, Staying Human

Season 2 · Episode 10

Wednesday, August 19, 2026 • Duration 30:54

Episode Summary:

Kimberly Walker didn't build a hotel brand, she built a philosophy. In this episode, Kimberly, founder and creative director of Nomada Hotel Group — a portfolio of boutique hotels revived from historic buildings across California's Central Coast — joins Ariela to trace her path from restaurant-world dabbler to boutique hospitality visionary. They dig into the "lightbulb moment" that launched her career, the roots of boutique hospitality in hostel culture, and why human connection is becoming more essential to travel in an increasingly automated, AI-saturated world.

Episode Time Stamps:

0:00 – Introduction to Kimberly Walker and Nomada Hotel Group
2:08 – Growing up in California, the pull of travel, and her hospitality "lightbulb moment"
7:25 – The value of industry community, mentorship, and building connections
11:33 – Hostel culture as the root of the boutique hotel movement
20:43 – Antisocial culture, AI companionship, and why human connection matters more in hospitality
24:00 – Staying boutique: in-house design, leadership, and finding meaning in the work
27:01 – Closing thoughts: what independent hospitality teaches the world about creativity and place

Episode Highlights:

Kimberly's "lightbulb moment" — the first night Nomada's flagship property opened
A Jerusalem cab driver's line that "hospitality" stems from a Hebrew phrase meaning "love of strangers," and how it shapes Nomada's culture
The shared hostel-culture origins of Kimberly's and Ariela's love of travel — from a Marrakech hostel to Berlin's Generator Mitte
The rise of the micro hotel and the importance of knowing your target guest
A tangent on AI companionship (ChatGPT, the movie Her) and what it means for hospitality to stay human-centered
Nomada's decision to keep design fully in-house rather than outsource, and why that keeps them intentionally small
Kimberly's take on discomfort and authenticity as more valuable than luxury alone

Episode Conclusion:

Kimberly and Ariela close by reflecting on what independent hospitality is really teaching the world: that meaningful travel experiences don't require luxury, just a genuine point of view and a willingness to sit with a little discomfort. The conversation threads together community, creativity, and human connection as the real currency of boutique hospitality — and a reminder that convenience and comfort are worth balancing against the richer, sometimes messier moments that travel is actually for.

Stay tuned for the next episode of The Unfamiliar Shift with Ariela for more insightful discussions on the boutique lifestyle lodging industry.

Contact Kimberly Walker - Founder & Creative Director, Nomada Hotel Group - https://www.nomadahotelgroup.com/

Keep connected with BLLA for the latest updates and explore BLLA.org for more resources. Follow us on Instagram (https://www.instagram.com/bllaboutiquelodging/) and LinkedIn (https://www.linkedin.com/company/the-boutique-and-lifestyle-leaders-association) to keep up with the pulse of boutique hospitality.

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Healing Spaces: Creating a Wellness Sanctuary with Diana Stobo

Season 2 · Episode 9

Monday, February 19, 2024 • Duration 27:37

Episode Summary:

In this episode, Diana Stobo, a pioneering chef and advocate for wellness and healthy living, shares her transformative journey from a raw food advocate to a wellness real estate pioneer in Costa Rica. Diana discusses the challenges and triumphs of building a wellness hotel focused on healing modalities and the philosophy of "slumming it in luxury" in the hospitality industry. Joined by Ariela, they dive into the importance of staff retention, leadership in hospitality, and the personal journey of self-discovery and overcoming Imposter Syndrome.

Episode Time Stamps:

0:00 - Introduction to Diana Stobo and her journey in Costa Rica
2:09 - Building a wellness hotel with a focus on healing modalities
7:13 - Overcoming challenges in Costa Rica: Staffing, regulations, and growth
11:29 - Luxury hotels in Costa Rica and Bali: Personalized service and unique experiences
18:21 - The challenges of building and leading a team in the hospitality industry
22:25 - Self-discovery and leadership: Overcoming Imposter Syndrome and finding self-worth

Episode Highlights:

Diana's transition from a raw food advocate to a wellness real estate pioneer
The concept of building a wellness hotel starting with food and expanding to include various healing modalities
The decision to build in Costa Rica over Thailand and the associated challenges
"Slumming it in luxury" and the importance of unique experiences in luxury travel
The significance of staff retention and creating an authentic, intimate guest experience
Ariela's insights on leadership, balancing compassion with effective management
Overcoming Imposter Syndrome and the journey of self-discovery and personal growth

Episode Conclusion:

Diana and Ariela highlight the transformative power of wellness, not just in the context of a hotel or travel experience, but as a personal journey of growth, leadership, and authenticity. They stress the importance of knowing oneself, being direct, and maintaining integrity in both personal and professional life. This episode serves as an inspiration for anyone looking to make a meaningful impact in the hospitality industry or seeking personal transformation through wellness.

Behind Boutique: The Story of Mac&Lo's Hospitality Mastery

Season 2 · Episode 8

Monday, February 5, 2024 • Duration 26:23

Episode Summary:

In this riveting episode of The Unfamiliar Shift, Ariela engages with Audrey Laurent and Sergio MacLean, the visionary principals of Mac&Lo Hospitality. The duo dives into their unique approach to curating immersive and impactful guest experiences, drawing from their diverse cultural backgrounds and deep artistic roots. From initiating operations from the ground up to spearheading custom hospitality projects, Audrey and Sergio share insights into their exemplary service ethos, molded by industry icons like Ian Schrager and Andre Balaz.

Episode Timestamps:

00:00:00 - Introduction to hospitality industry insights with Mac&Lo principals
00:02:46 - Discussion on luxury hotel design and approachability in Detroit through the Shinola and Bedrock partnership
00:11:51 - Insights into the hospitality industry backgrounds, training, and the art of storytelling in service
00:18:25 - Exploration of hotel management and operations with a focus on culture and design

Episode Highlights:

Hospitality Industry Insights: Audrey and Sergio share their journey in creating bespoke hospitality experiences, highlighting their diverse cultural backgrounds and artistic influences.
Luxury Hotel Design in Detroit: The episode sheds light on their partnership with Shinola and Bedrock, revealing their commitment to celebrating Detroit's culture and heritage while providing a luxury experience. Ariela, Audrey, and Sergio discuss the evolving trends in hotel service, emphasizing the importance of approachability and personalized service.
Backgrounds and Training: The episode takes a deep dive into the backgrounds of Audrey and Sergio, showcasing how elements from acting, arts, and service industries blend to create a unique approach to hospitality, focusing on storytelling and meticulous service.
Hotel Management and Operations: Audrey and Sergio recount their experiences in managing hotels in NYC, their meeting at the Mercer hotel, and their journey in building a company that thrives on a blend of culture, design, and exceptional operational standards.

Episode Conclusion:

Wrapping up this episode of The Unfamiliar Shift, Ariela highlights the passion and dedication of Audrey and Sergio in redefining hospitality through their unique blend of culture, design, and impeccable service. Their journey from the grassroots in the industry to leading bespoke hospitality projects serves as an inspiration and a testament to the power of innovation, personalized service, and a deep understanding of guests' needs. This episode not only sheds light on the intricate workings of luxury hotel management but also celebrates the diverse backgrounds and creative approaches that drive the industry forward.

From Imagination to Innovation: The Art of Hotel Entrepreneurship and Creative Branding with Cory Schisler

Season 2 · Episode 7

Monday, January 29, 2024 • Duration 27:48

[Episode Summary]

In this episode of "The Unfamiliar Shift with Ariela," host Ariela Kiradjian is joined by industry expert Cory Schisler to dive into the world of authentic hotel and restaurant brand building. Cory shares his insights, experiences, and valuable advice on creating unique and successful hospitality ventures. From a luxury boutique hotel project in wine country to the intricacies of branding, PR, influencer marketing, and the power of creativity, this episode is packed with valuable knowledge for anyone in the hospitality industry.

[Episode Timestamps]

Introduction: Authentic hotel and restaurant brand building with Cory Schisler. (0:00)
A luxury boutique hotel project in wine country. (1:56)
Funding and positioning a boutique hotel in wine country. (6:11)
Branding and messaging for a boutique hotel. (12:14)
Preopening budget for PR and its impact on a hotel's success. (15:44)
Influencer marketing for a small hotel. (20:16)
Creativity, reading habits, and podcasting. (26:19)

[Episode Highlights]

Introduction: Authentic hotel and restaurant brand building with Cory Schisler. (0:00)

Cory shares insights on building authentic hotel and restaurant brands.

A luxury boutique hotel project in wine country. (1:56)

The Madrona in Healdsburg, California, opened a year and a half ago.
The trio behind the project, including Cory Schisler, found the hotel through serendipity and shared passion for real estate and design.
They pursued the opportunity despite initial assumptions, showcasing the power of following creativity and living in flow.

Funding and positioning a boutique hotel in wine country. (6:11)

The Madrona offers a cosmopolitan experience with a high-end cocktail program and luxury service.

Lark Hotels CEO's Secrets to Scaling Success

Season 2 · Episode 6

Monday, January 22, 2024 • Duration 29:03

Summary:

In this episode of The Unfamiliar Shift with Ariela, Lark Hotels CEO Peter Twachtman takes us on a journey into the world of bespoke hospitality and immersive stays. From scaling a hospitality company with integrity to navigating the evolving landscape of boutique hotels, the discussion touches upon key insights and challenges in the industry.

Timestamps and Topics:

0:00 - Introduction
2:10 - Scaling a Hospitality Company
9:05 - Hotel Industry Trends and Independence
12:24 - Boutique Hotels and Their Place in the Industry
18:42 - Scaling a Boutique Hotel Collection
25:01 - Personal and Professional Development in Boutique Hospitality

Key Discussion Points:

The significance of a strong foundation, including people and systems, in scaling a hospitality business.
The challenges of maintaining authenticity and independence in the face of increasing competition and institutional ownership.
The role of vulnerability and trust in leadership and team dynamics.
The value of personal development in building strong business relationships.
The profound impact of creativity on business, beyond surface-level thinking.

Concluding Thoughts:

This episode provides valuable insights into the world of boutique hospitality and the challenges and opportunities it presents. From scaling a boutique hotel collection to maintaining authenticity and fostering creativity, the discussion highlights the keys to success in this dynamic industry. The importance of personal development and building trust emerges as a recurring theme, underscoring their significance in the world of bespoke hospitality. Ariela and Peter offer a wealth of experience and wisdom for anyone interested in this fascinating industry.

Creative Spaces, Creative Minds: Jersey Banks on Hotel Entrepreneurship

Season 2 · Episode 5

Tuesday, January 16, 2024 • Duration 27:43

Episode Summary:

In this episode of Creative Spaces, Creative Minds: Jersey Banks on Hotel Entrepreneurship, we dive into the world of boutique hotels, dynamic branding, and the art of hospitality. Jersey discusses her journey from artist to hospitality entrepreneur, the impact of social media on her business, and the evolution of her unique brand. We also explore the role of creativity and women's empowerment in the hotel industry.

Timestamps & Topics:

0:00 - Introduction to Jersey and her journey from artist to hospitality entrepreneur, including the balance of business and motherhood.

2:14 - Hospitality industry beginnings and Instagram marketing strategies. Insights into Jersey's unexpected entry into the industry and her adaptation to social media trends.

7:20 - Property development, marketing strategies, and creative revenue streams. Discussion on unique property features and the growth of Jersey's company.

14:57 - Creativity, passion, and evolution in business. Ariela and Jersey share insights on staying inspired and adapting business models.

20:53 - Women's empowerment in the hotel industry. Exploring the opportunities and challenges for women in hotel ownership and leadership.

Key Discussion Points:

The unique blend of artistry and hospitality in Jersey Bank's career.
The evolution of social media marketing, particularly Instagram, in promoting boutique hotels.
The importance of creativity and adaptability in property development and branding.
Strategies for creating diverse revenue streams in the hospitality industry.
The significance of women's empowerment and leadership in the hotel sector.

Concluding Thoughts:

Jersey Banks' story is not just about boutique hotels; it's a testament to the power of creativity, adaptability, and the importance of female leadership in the business world. Her journey from an artist to a hospitality entrepreneur showcases the dynamic nature of the hotel industry and the endless possibilities for those willing to think outside the box and lead with passion.

Bridging Cultures: Andrew Miele's Innovative Approach to Wellness Tourism

Season 2 · Episode 4

Tuesday, January 9, 2024 • Duration 45:10

Episode Summary:

In this insightful episode of our podcast, we delve into the fascinating world of wellness tourism with Andrew Miele, the CEO of Nomade People. We explore Andrew's unique leadership journey in the hospitality industry, his vision for conscious hospitality, and how he seamlessly blends spirituality and business to redefine the guest experience.

Timestamps & Topics:

0:00 - Introduction to Andrew Miele and Nomade People

2:09 - Andrew's Career Path in the Hospitality Industry

6:26 - Career Transitions and Business Growth

14:01 - Wellness Tourism and Hotel Operations in Tulum, Mexico

18:41 - Evolving a Hotel Company into a Cultural Brand

25:12 - Balancing Spirituality and Business in the Wellness Industry

31:12 - Conscious Travel and Hospitality Industry

37:09 - Hotel Industry Trends and Understanding Guests' Needs

43:44 - Beauty Industry Collaboration and Networking

Key Discussion Points:

Andrew Miele's career journey from a Holiday Inn in Ontario to leading Nomade People.
The transformation of Nomade People and Andrew's role in shaping the company's future.
Unique challenges and opportunities in wellness tourism, especially in Tulum, Mexico.
The evolution of a hotel company into a broader cultural brand, influencing various aspects of lifestyle and travel.
The delicate balance between spirituality and business, and how this impacts guest experiences and industry trends.
Future directions for the hospitality industry, focusing on authenticity, integrity, and personal connections.

Closing Thoughts:

Andrew Miele's journey and insights offer a refreshing perspective on the hospitality industry, highlighting the importance of understanding and catering to the evolving needs of modern travelers. His approach to blending wellness, culture, and business serves as an inspiration for industry leaders and enthusiasts alike. As we look towards the future, it's clear that the hospitality industry is not just about providing a place to stay, but about creating meaningful experiences and connections that resonate with guests on a deeper level.

Reviving History: The Tale of New Orleans' Boutique Hotels

Season 2 · Episode 3

Tuesday, December 12, 2023 • Duration 26:15

Episode Summary:

In this episode, we dive into the world of boutique hospitality with Nathalie Jordi, exploring her unique career path from ice pops to the development of boutique hotels in New Orleans. Join us as we uncover the story behind the creation of the Hotel Peter and Paul, delve into the challenges of hotel development, and discuss the importance of local ties and sustainable tourism in New Orleans.

Timestamps & Topics:

[0:00] Introduction to Boutique Hospitality Industry with Nathalie Jordi

She shares her diverse career journey from ice pops to boutique hotels in New Orleans.

[1:49] Hotel Development in New Orleans

Focus on design and local partnerships.

Ariela's excitement about Nathalie's boutique hotel, Hotel Peter and Paul.

[6:37] Redeveloping a Historic Church Property into a Hotel

Overcoming opposition from a neighborhood association.

Building local support and securing a zoning change.

[10:53] Hotel Development Challenges and Local Ties

The importance of neighborhood ties and community-led projects.

Challenges in securing financing and the role of persistence.

[14:58] Financing and Construction Challenges for a Historic Hotel

Ariela discusses banks' inflexibility in financing boutique hotels.

The complexities of renovating a historic property.

[22:51] Boutique Hotel Ownership in New Orleans

The challenges of catering to diverse customer needs and the emotional labor involved.

Shaping Luxury Hospitality with Arnaud Zannier

Season 2 · Episode 2

Monday, November 27, 2023 • Duration 32:51

Episode Summary:

In this engaging episode of The Unfamiliar Shift, Ariela Kiradjian dives deep into the world of boutique hospitality with the illustrious Arnaud Zannier, the founder of Zannier Hotels. Known for their unique luxury hotel experiences worldwide, from Cambodia to Namibia, Zannier Hotels stand out with their emphasis on simplicity, authenticity, and respect for local heritage. Arnaud shares his journey from humble beginnings to creating some of the most serene hotel experiences globally, his unique sustainability approach, and future plans for Zannier Hotels.

Episode Timestamps:

[1:55] Ariela Kiradjian's introduction to Arnaud Zannier and initial conversation about Zannier Hotels.

[2:23] Arnaud Zannier discusses the origin and concept of his boutique hotel collection.

[3:38] Discussion on the growth of Zannier Hotels and the influence of celebrity guests.

[7:04] Arnaud explains the uniqueness of Zannier Hotels and their approach to the hospitality industry.

[13:37] Insights into the management of hotels and private estates by Zannier.

[16:58]Arnaud Zannier shares lessons learned from opening his first property and the importance of unique experiences in hospitality.

[21:11] Insights on boutique hotel operations, guest interaction, and the significance of local community engagement.

[27:40]Arnaud Zannier talks about his transition from the fashion industry to hospitality and the lessons learned.

Key Discussion Points:

Background and Vision of Zannier Hotels:

Arnaud Zannier's philosophy and the creation of a distinctive luxury brand.
The importance of providing immersive experiences with a humble and honest luxury approach.

Embracing Sustainable Luxury and Wellness in Hospitality with Charlotte Gomez de Orozco

Season 2 · Episode 1

Monday, November 13, 2023 • Duration 45:49

In this enlightening first episode of season two, Charlotte Gomez de Orozco, the visionary founder of HOY Hotel Paris, delves into the intricate blend of sustainable luxury and wellness that defines her hotel's ethos. She also unpacks the unique yoga-centric hotel concept thriving in the heart of Paris. With a special focus on holistic wellness and self-care, this episode explores the transformative journey of buying and renovating a Parisian hotel, the challenges of opening a wellness-oriented establishment, and the incorporation of Mexican cultural elements into the boutique hotel experience.

Episode Timestamps:

[0:00] Introduction to Sustainable Luxury Hotel Design and Wellness

[2:44] The Unique Yoga Hotel Concept in Paris

[7:01] Holistic Wellness and Self-Care Features at Oil Hotel

[12:14] The Journey of Acquiring and Revamping a Paris Hotel

[17:15] Overcoming Obstacles in Establishing a Unique Yoga Hotel

[21:56] Navigating the Difficulties of a Parisian Wellness Hotel Launch

[26:48] Infusing Mexican Culture into a Boutique Hotel Brand

[31:08] Gentrification and the Independent Hotel Scene in Paris

[36:05] Sustainable Tourism, Feminine Leadership, and Mental Health in Hospitality

[43:25] Gender Equality and Women's Empowerment in the Hospitality Industry

Key Discussion Points:

Sustainable Design: Charlotte Gomez de Orozco's innovative approach that marries Fung Shui, eco-consciousness, and her Franco-Mexican heritage.

Yoga Focus: The pivotal role of yoga practices in the hotel's daily routine, featuring extensive yoga sessions and spaces dedicated to meditation and Reiki classes.

The Unfamiliar Shift with Ariela – Details, episodes & analysis

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