Explore every episode of the podcast The Undiscovered Metric
| Title | Pub. Date | Duration | |
|---|---|---|---|
| The Undiscovered Metric - S3 E08 - How To Build Data Pipelines for Scale, HYDROGRID | 28 Aug 2025 | 00:21:26 | |
In this episode of The Undiscovered Metric, Madalina shared the red flags to watch for, the mistakes she’s learned from, and why communication is the skill that matters most as companies scale. Watch the full episode below, or read on for key insights. Hosted on Acast. See acast.com/privacy for more information. | |||
| The Undiscovered Metric - S3 E07 - How to Scale Data Operations Without Losing Control, DPG Media | 28 Jul 2025 | 00:17:36 | |
In this episode of The Undiscovered Metric, Simme Volkers, Head of SEO at DPG, shares how the team kept their strategy unified as they scaled, explains how marketing teams can keep their data foundations strong under pressure, and explores why impression share might soon matter more than clicks. Hosted on Acast. See acast.com/privacy for more information. | |||
| The Undiscovered Metric - S3 E06 - Why AI Is a Stress Test For Your Data Foundations, IPG Mediabrands | 23 Jun 2025 | 00:25:02 | |
In this episode, Vincent Spruyt, Global Chief Product Officer at KINESSO (IPG Mediabrands), joins The Undiscovered Metric to share how AI is really being used in large-scale marketing operations, and what teams need to have in place before they scale it. Hosted on Acast. See acast.com/privacy for more information. | |||
| The Undiscovered Metric - S3 E05 - MMM in a Fragmented Landscape, Gain Theory | 22 May 2025 | 00:24:05 | |
As data privacy rules tighten and attribution becomes harder to trust, MMM is gaining fresh relevance as a strategic tool for understanding what’s really driving performance. To make it work, marketers need more than just a model. They need alignment, accessibility, and strong data foundations. Jonathan Sweeney is the Senior Director of Data at Gain Theory, a marketing effectiveness consultancy that’s been pioneering MMM since the 1970s. In this episode of The Undiscovered Metric, he joins host Mark Debenham to explore how MMM is being applied today, how MMM complements attribution, and what marketers need to do behind the scenes to get real insight. Hosted on Acast. See acast.com/privacy for more information. | |||
| The Undiscovered Metric - S3 E04 - Data Democratization Without the Chaos, Dreamdata | 23 Apr 2025 | 00:17:14 | |
Marketers have never had more data—or more confusion about what it means. Data democratization promises a fix: shared access, better visibility, and smarter decisions. But without strategy and structure, it’s just another buzzword in a stack of unread dashboards. Laura Erdem, Sales Manager at Dreamdata, joined The Undiscovered Metric to unpack what real data democratization looks like in B2B and how marketers can make it work across departments, not just within their own teams. Hosted on Acast. See acast.com/privacy for more information. | |||
| The Undiscovered Metric - S3 E03 - Scaling Marketing Ops on Solid Data Foundations, Riverside.fm | 27 Mar 2025 | 00:27:33 | |
Marketing teams talk a lot about growth. More leads, more conversions, more revenue. But without solid data foundations, scaling your business can feel more like stacking cards in a windstorm than building something sustainable. Diana Gonzalez, Director of Revenue Operations at Riverside, has seen what happens when businesses overlook data quality early on. In our latest conversation on The Undiscovered Metric, she laid out why strong data foundations are critical and what marketers can do to get them right. Hosted on Acast. See acast.com/privacy for more information. | |||
| The Undiscovered Metric S3 - Ep02 - Scaling Marketing and Data Operations -David von Hilchen, Stackadapt | 18 Feb 2025 | 00:17:45 | |
Marketing teams are eager to scale. More channels, more markets, more automation. But jumping into expansion without a solid data foundation? That’s like building a skyscraper on quicksand. In this episode of The Undiscovered Metric, Ira Prevalova (Growth Marketing Director, Adverity) and David von Hilchen (Sales Director DACH & France, StackAdapt) dive into what it really takes to scale marketing effectively—and why aligning data, KPIs, and automation is non-negotiable. Read on for key insights, or watch the full episode below. Hosted on Acast. See acast.com/privacy for more information. | |||
| The Undiscovered Metric S3 - Ep01 - Retail Media - Sarah Mansfield, Stackadapt | 18 Feb 2025 | 00:17:02 | |
In this episode, we spoke with Sarah Mansfield, former VP of Global Media at Unilever and now the founder of Barcarolle consultancy. With over a decade of experience driving innovation in media and marketing, Sarah shared her insights on why retail media is capturing so much attention and how brands can make the most of it. Hosted on Acast. See acast.com/privacy for more information. | |||
| The Undiscovered Metric | 2024 Review - 8 Sources Marketers Should Be Paying Attention To in 2025 | 10 Dec 2024 | 00:09:03 | |
In this episode we breakdown of the eight sources marketing leaders recommend to help you stay informed and ahead in 2025. From thought leaders and industry blogs to customer feedback and cross-industry ideas, their recommendations highlight the tools and connections that matter most. Hosted on Acast. See acast.com/privacy for more information. | |||
| The Undiscovered Metric | 2024 Review - 6 Key Digital Marketing Metrics for 2025 | 05 Dec 2024 | 00:05:48 | |
Tracking the right metrics at every stage of the marketing funnel is essential for optimizing campaigns and driving growth. From initial engagement to incremental revenue, these metrics provide a clear roadmap for evaluating performance. In season two of The Undiscovered Metric, we asked our podcast guests which metrics were the most important for marketers to monitor. Read on or watch our 2024 review episode below to find out what they had to say, and how these metrics stack up, from the top of the funnel to the bottom of the funnel. Hosted on Acast. See acast.com/privacy for more information. | |||
| The Undiscovered Metric S2 - Ep11 - Blending Data and Creativity - Mariama Kamanda, Barilla | 19 Nov 2024 | 00:20:36 | |
In this episode of The Undiscovered Metric podcast, hosted by Jessica Cardonick, VP of Product Marketing at Adverity, Mariama shares her experience and insights on the evolving relationship between creativity and data. Hosted on Acast. See acast.com/privacy for more information. | |||
| The Undiscovered Metric S2 - Ep10 - Mastering Data Management - Landon Perry, Green Line Digital | 24 Sep 2024 | 00:25:05 | |
In the latest episode of The Undiscovered Metric podcast, Jessica Cardonick, VP of Product Marketing at Adverity, sat down with Landon Perry, VP of Ad Measurement and Data Analytics at Green Line Digital, to discuss how marketers can best manage their data pipelines to improve campaign performance and streamline reporting. Hosted on Acast. See acast.com/privacy for more information. | |||
| The Undiscovered Metric - S2E9 - Navigating the Complexities of Performance Marketing -Alex Sofronas | 10 Sep 2024 | 00:25:13 | |
In this episode of The Undiscovered Metric, Rory Hope, Head of EN Growth at HubSpot, joins us to discuss the ever-evolving world of organic growth and how marketers can use data insights for more efficient campaign performance. Hosted on Acast. See acast.com/privacy for more information. | |||
| The Undiscovered Metric - S2E8 - Navigating the Complexities of Performance Marketing -Alex Sofronas | 28 Aug 2024 | 00:25:46 | |
In a recent episode of The Undiscovered Metric podcast, Alex Sofronas, an expert in performance marketing and data analytics, shared his experiences and insights on the challenges and opportunities in the dynamic field of performance marketing. Hosted on Acast. See acast.com/privacy for more information. | |||
| The Undiscovered Metric -S2Ep7 - From metrics to mastery - Tim Burr, Scopic | 16 Aug 2024 | 00:24:13 | |
In this episode of The Undiscovered Metric, we speak to Tim Burr, founder and CEO of Scopic, a US software solutions firm that specializes in software development and marketing. With over 40 years of experience in the software industry, Tim is in a fantastic position to help answer this and many more questions. Hosted on Acast. See acast.com/privacy for more information. | |||
| The Undiscovered Metric - S2Ep6 - Cutting through the noise - Jeff Coleman, Carter's | 23 Jul 2024 | 00:17:31 | |
In this episode, we speak with Jeff Coleman, Leader of Digital Marketing Science at Carter’s, to find out how he brings order to chaos when finding the right metrics. Hosted on Acast. See acast.com/privacy for more information. | |||
| The Undiscovered Metric - S2Ep5 - Maximizing impact across campaigns - David Bushell, AdGrow | 02 Jul 2024 | 00:31:23 | |
In this episode of The Undiscovered Metric, we speak with someone who has witnessed this evolution first-hand. For over 15 years, David Bushell has been the Director at AdGrow, a marketing agency that specializes in pay-per-click advertising. Hosted on Acast. See acast.com/privacy for more information. | |||
| The Undiscovered Metric - S2Ep5 - Maximizing impact across campaigns - David Bushell, AdGrow | 02 Jul 2024 | 00:31:23 | |
In this episode of The Undiscovered Metric, we speak with someone who has witnessed this evolution first-hand. For over 15 years, David Bushell has been the Director at AdGrow, a marketing agency that specializes in pay-per-click advertising. Hosted on Acast. See acast.com/privacy for more information. | |||
| The Undiscovered Metric S2 - Ep 4 - Identifying marketing campaign performance with LinkedIn | 24 Jun 2024 | 00:34:25 | |
In this episode of The Undiscovered Metric, we speak with Emily Gustin, Senior Associate for Business Development at LinkedIn, to find out the latest on what marketers are looking at when trying to identify and judge their campaign performance, including with LinkedIn’s new Revenue Attribution Report. Emily has led LinkedIn’s marketing measurement and attribution partnerships in her current role for two years and has been with the company for almost six. Hosted on Acast. See acast.com/privacy for more information. | |||
| Now, Next, Future: Agency Stories - The Tech Revolution in Marketing Agencies | 13 Jun 2024 | 00:29:22 | |
Join us in this Now, Next, Future agency stories special as we talk to Jon Clarke, VP of Global Technology Solutions at Transmission, to discuss the challenges and opportunities tech is presenting to agencies across the globe. Jon has 28 years of experience in B2B marketing on the client, agency, and vendor sides and joined Transmission about two years ago. “I’ve got the three different perspectives of all things B2B. My last business that I co-founded was a B2B and tech platform, Cyance. Then I joined Transmission to head up the Global Service Innovation strategy, and it's been a real whirlwind.” Hosted on Acast. See acast.com/privacy for more information. | |||
| The Undiscovered Metric S2 - Ep 3 - How LV=’s Marketers and Data Analysts Are Bridging the Gap | 05 Jun 2024 | 00:27:23 | |
In this episode of The Undiscovered Metric, we explore the transformative impact of closing the divide between marketers and data analysts and speak with not one but two experts in their respective fields. Debra Kaye has been a Digital Analyst with LV= for over a decade, having previously been a Web Optimization Manager for AXA. Paul Mabb is LV=’s Marketing Analytics Manager and has a background in SEO and digital marketing. Hosted on Acast. See acast.com/privacy for more information. | |||
| The Undiscovered Metric S2 - Ep 2 - Creating Brand Momentum - Tamsin James, CMO at MSQ Partners | 29 May 2024 | 00:31:14 | |
In this episode of The Undiscovered Metric, we speak with Tamsin James, the new and first CMO at MSQ Partners, a next-gen group of creative, media, tech, and data agencies. In her 18 years in marketing and media, Tamsin has worked for some of the UK’s most respected creative and media agencies, including Maxus and Wavemaker. Hosted on Acast. See acast.com/privacy for more information. | |||
| The Undiscovered Metric S2 - E1 - Gen AI - Thomas Hirschmann, CEO CoreCortex | 29 May 2024 | 00:34:12 | |
Join Thomas Hirschmann CEO CoreCortex, where he discusses whether Gen AI is worth the hype for marketers, why you can't take shortcuts to strategy, and why you must have strong data foundations to make sure that Gen AI truly works for your business. About The Undiscovered Metric: The Undiscovered Metric is a content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source and the different metrics they gather, including what they consider to be the “undiscovered metric”. Find out more at www.adverity.com/blog Hosted on Acast. See acast.com/privacy for more information. | |||
| The Undiscovered Metric - Episode ten - Organic Content with Amy Woods | 27 Apr 2023 | 00:40:52 | |
In this episode of The Undiscovered Metric, we sat down with Amy Woods, CEO of Content 10x, a specialist content creation agency based in Manchester. We discussed the importance of measuring the impact of organic content marketing with business questions in mind, and the rise of posts without links - AKA zero-click content. Hosted on Acast. See acast.com/privacy for more information. | |||
| The Undiscovered Metric - Episode nine- Marketing Reporting with Johannes Höller | 20 Apr 2023 | 00:26:48 | |
In this episode of The Undiscovered Metric, we sat down with Johannes Höller, Head of Data Consulting and Solutions at diva-e, to discuss how clients can find the single source of truth in their data, which key metrics can improve marketing performance, and some of the common pitfalls marketers face when trying to improve marketing analytics reporting. Hosted on Acast. See acast.com/privacy for more information. | |||
| The Undiscovered Metric - Episode eight - PR analytics with Amy Lawrence | 13 Apr 2023 | 00:26:31 | |
In this episode of The Undiscovered Metric, we’re joined by Amy Lawrence, Associate Director and Head of PR at Ginger May. We sat down to discuss all things PR, PR measurement, and the challenges faced in demonstrating business outcomes. Hosted on Acast. See acast.com/privacy for more information. | |||
| The Undiscovered Metric - Episode seven - Agency Strategy - Cam Benoit - Adverity | 06 Apr 2023 | 00:33:02 | |
In episode seven of The Undiscovered Metric, we sat down with Cam Benoit, Team Leader of Solutions Consulting at Adverity to discuss how agencies can scale their data strategies to make the most out of their marketing data. Hosted on Acast. See acast.com/privacy for more information. | |||
| The Undiscovered Metric - Episode six - Holistic views of data - Sven Meijer & Arno Witte - OP | 30 Mar 2023 | 00:28:12 | |
In episode six of The Undiscovered Metric, we’re joined by Sven Meijer, CEO of the Amsterdam-based marketing consultancy, Objective Platform, and by Arno Witte, Senior Vice President of Data Science at Objective Platform, here to discuss why having a holistic view of data is so important. Hosted on Acast. See acast.com/privacy for more information. | |||
| The Undiscovered Metric - Episode five - Layered metrics - Sinem Soydar - Vodafone | 23 Mar 2023 | 00:23:37 | |
In episode five of The Undiscovered Metric, we’re joined by Sinem Soydar Gunal, Senior Digital Marketing Manager at Vodafone, to find out how Vodafone has introduced multi-layered metric reporting, and why data truly is a global language. Hosted on Acast. See acast.com/privacy for more information. | |||
| The Undiscovered Metric - Episode four - LinkedIn Ads with Dayo Fordah | 16 Mar 2023 | 00:27:28 | |
In episode 4 of the Undiscovered Metric, we are joined by Dayo Fordah, Product Marketing Manager at Adverity on the topic of LinkedIn, which metrics marketers should be looking at, and what tips he has for making the most out of your LinkedIn ad campaigns. Click here to watch the video instead. About The Undiscovered Metric: The Undiscovered Metric is a new weekly content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source and the different metrics they gather, including what they consider to be the “undiscovered metric”. The Undiscovered Metric is part of the Adverity Databuzz series. Hosted on Acast. See acast.com/privacy for more information. | |||
| The Undiscovered Metric - Episode three - Google Ads with Kim Whittaker | 09 Mar 2023 | 00:13:00 | |
In episode 3, we are joined by Kim Whittaker, Senior Director of Professional Services for an introduction to Google Ads, which metrics advertisers need to be looking at, and why you shouldn't just take Google recommendations at face value. About The Undiscovered Metric: The Undiscovered Metric is a new weekly content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source and the different metrics they gather, including what they consider to be the “undiscovered metric”. The Undiscovered Metric is part of the Adverity Databuzz series. Hosted on Acast. See acast.com/privacy for more information. | |||
| The Undiscovered Metric - Episode two - Amazon Marketing Cloud with Marco Senftleben | 02 Mar 2023 | 00:24:11 | |
Join Marco Senftleben, Senior Solutions Consultant at Adverity for a conversation on all things Amazon Marketing Cloud. This deep dive highlights why it is so important for advertisers to link up their Amazon advertising data through AMC to get a single source of truth. As well as the role clean rooms play in modern data analysis. Hosted on Acast. See acast.com/privacy for more information. | |||
| The Undiscovered Metric - Episode one - Facebook Ads with Mitesh Lakhani | 23 Feb 2023 | 00:24:16 | |
Join Mitesh Lakhani, Director of Solutions Consulting at Adverity where he discusses Facebook ads, the key mistakes marketers are making when approaching Facebook advertising, how to read Facebook ad metrics, and what metrics are important for Facebook ads. About The Undiscovered Metric: The Undiscovered Metric is a new weekly content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source and the different metrics they gather, including what they consider to be the “undiscovered metric”. The Undiscovered Metric is part of the Adverity Databuzz series. Hosted on Acast. See acast.com/privacy for more information. | |||