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Explore every episode of the podcast The Ultimate Entrepreneur

Dive into the complete episode list for The Ultimate Entrepreneur. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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1–50 of 324

TitlePub. DateDuration
326 - Universal Business Principles w/ Yuval Bialik02 Jul 202401:05:25
In this episode, Jay Abraham is interviewed by Yuval Bialik, host of Israel's leading business podcast, "About Life and Business." Here Jay shares his insights on various business growth strategies, drawing from his vast experience across multiple industries and markets.

SHOWNOTES
  • [02:47] The Three Ways to Grow Any Business: Jay outlines the fundamental strategies for business growth, applicable across all industries.
  • [11:23] Identifying Hidden Assets and Opportunities: Discussion on how to uncover and leverage overlooked resources within a business.
  • [26:26] Turning Crises into Opportunities: Jay shares strategies for navigating economic downturns and industry changes to drive growth.
  • [37:20] Acquiring Businesses with Minimal Risk: Explanation of methods for business acquisition without significant upfront capital.
  • [53:45] Habits for Long-Lasting Success: Jay provides insights on practices that contribute to sustained business success and personal growth.

LINKS AND RESOURCES:
325 - Unlocking The Power of Performance Levers In Your Business (Pt. 2)03 May 202400:30:24
Continuing from the last episode, Jay delves into the power of performance levers in business, drawing from his vast experience working with clients across diverse industries. He shares insights on how to optimize every aspect of your revenue system by identifying and leveraging these levers, ultimately leading to explosive growth and domination in your market. 

SHOWNOTES
  • [03:12] The Power of Levers: Jay shares the story of W. Edwards Deming and his transformative impact on Japanese manufacturing, illustrating the immense power of identifying and optimizing micro-processes within a larger system.
  • [06:34] Your Business as a Hedge Fund: Exploring the concept of viewing your business as a hedge fund, with various asset classes (revenue drivers) that need to be managed based on their relative risk and yield.
  • [8:58] Geometric Growth and the Potential for Hyper-Exponentiation: Jay explains the mathematical concept of hyper-exponentiation and how it applies to business growth, emphasizing the importance of moving beyond incremental thinking.
  • [11:24] Variability in Sales and Marketing: Discussing the impact of variability in sales and marketing elements such as headlines, propositions, proof, risk reversal, and bonuses, and how optimizing these elements can lead to geometric breakthroughs.
  • [16:00] Aligning Salespeople's Strengths: Jay shares a case study of a 400-person sales organization in the radio industry, demonstrating the power of aligning salespeople's strengths with specific tasks and markets to quadruple business.
  • [20:12] Leveraging Lifetime Value for Optimal Investment: Exploring the concept of investing in marketing and sales based on the lifetime value of a buyer, rather than arbitrarily allocating budgets, to maximize returns and drive exponential growth.


LINKS AND RESOURCES:
316 - Business Wealth Without Risk w/ Anthony Scaramucci06 Jan 202400:40:37
Today we dive into the fascinating world of business growth and wealth creation with Anthony Scaramucci and Jay Abraham, where they share invaluable insights into the art of income and wealth creation with minimal risk.

SHOWNOTES:
  • Jay Abraham's Background: Discover Jay's journey from a struggling young adult to a marketing legend, his experiences across multiple industries, and the lessons learned along the way.
  • Acquisition as a Growth Strategy: Jay and Roland Frazier's approach to business growth focuses on bottom-line moonshots through smart acquisitions, minimal risk, and maximizing EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization).
  • The Power of Relationships in Business: Leveraging existing relationships and trust to accelerate business growth and reduce risk.
  • Resilience and Overcoming Obstacles: Jay shares powerful stories and principles on resilience, highlighting the importance of seeing problems as solutions to someone else's bigger challenges.
  • Innovative Thinking and Business Growth: Leveraging lifetime value and preemptive advantage, understanding the importance of pattern recognition and diverse thinking.
  • The Concept of 'Acquire-preneur': This unique term coined by Jay and Roland refers to entrepreneurs who achieve exponential growth through strategic acquisitions rather than starting from scratch.
  • The Intersection of Wealth, Success, and Failure: Jay offers profound insights into the definitions and interconnections of these concepts, stressing the importance of continuous learning and growth.

LINKS AND RESOURCES:
226 - Rachel Bell on the Laws of Marketing, Tactics VS Strategies, and How to Think Like a Billionaire06 Mar 202001:09:50
Are you getting PAID? In today’s episode, Jay Abraham, THE business growth and marketing expert of the past 30+ years, shares how to get quality attention from your ideal clients. He breaks it down with strategies and truth-bombs – and doesn’t sugarcoat why your tactics just aren’t cutting it. Jay will share the oh-so-good secrets to getting unblinking eyeballs on your offer and claw marks on your product. He’ll share what young entrepreneurs LACK – and what we’ve got to do to squeeze the juice out of our opportunities.

You can listen to Rachel's Podcast 'Payday With Rayray' here: https://www.paydaywithrayray.com/

Connect with Rachel on Instagram here: https://www.instagram.com/rachelbell/
225 - The Strategy of Pre-Preeminence to Ignite Your Business with Geoff Zimpfer28 Feb 202000:35:00
Today’s episode is from when I was interviewed for the Mortgage Marketing Institute podcast. Geoff Zimpfer, the podcast host, is the author of Instant Referrals for Mortgage Professionals and a keynote speaker. In this talk, I’ll explain how to light a fire under your business with my Strategy of Preeminence.

In this episode, I’ll dive into what the Strategy of Preeminence starts with, and what it requires to be successful long-term. You’ll learn the difference between strategic and tactical thinking - and discover when it’s suitable to use each.

This talk will unveil the methodologies I use with my clients to create lasting, impactful, and dynamic relationships that fuel their business. Listen in as I challenge you to change your thinking to elevate your results - and learn what I mean when I differentiate being good and getting paid.

0:00 – 06:30 - On the difference between strategic thinking and tactical thinking.
06:30 – 10:00 - The Strategy of Preeminence, what it starts with, and why it requires authenticity.
10:00 – 14:30 - On what greatness looks like and how to attain it.
14:30 – 20:30 - The latest and best practices that Jay uses with his own clients.
20:30 – 23:30 - Why referrals will always be the preferred way to gain customers.
23:30 – 28:00 - The mindset shifts towards empathy, respect, and realizing value.
28:00 – 31:00 - On closing the gap between being good and getting paid - and an assignment.
224 - Sean Callagy on the Results Formula21 Feb 202001:07:52
Today’s episode is an interview of me with Sean Callagy, an entrepreneur, national speaker, philanthropist, top trial attorney, online personality, and creator of various peak performance technologies. He is also the creator of the Callagy Results Formula which he uses in his business coaching practice.

In this talk, I’ll reveal what I believe to be the epic tragedy of the business world. This interview will highlight why we must actualize what we learn by changing our reality, breaking old patterns, and engaging with masterful thinking partners. People talk about wanting a disruptive business - but that’ll never happen if you don’t do the work to disrupt yourself first.

This interview will conclude with a life lesson that transcends business and touches on the purpose and meaning of life as a whole. You’ll take away the inspiration and clarity you need to change your reality for good - and for the betterment of the world. Tune in and enjoy.

02:00 - 09:45 - On the intention of the show, Jay’s teachings, and how he got into the world of acceleration creation.
09:45 - 20:00 - The tragedy Jay sees and how he helps people attain beyond exponential results.
20:00 - 30:00 - On actualizing what you learn, changing your reality, breaking your patterns, having a mentor, and having masterful thinking partners.
30:00 - 37:50 - On why Jay is uncategorizable because his work impacts all categories.
37:50 - 45:00 - On disrupting yourself before disrupting an industry and where most businesses land on the continuum of possible exponentiality.
45:00 - 56:30 - Referral generating strategies and the “Unlimited Business Checkbook”.
56:30 - 01:03:30 - On the reason why Jay invests time in others and what our goal as human beings should be.
223 - Dave Asprey, Disrupting the Illusions of Entreprenurialship and Optimizing "Hacks" to Succeed in Business14 Feb 202001:09:11
Today’s episode is a thought-provoking interview with Dave Asprey, the founder and CEO of Bulletproof Nutrition, Inc. He is a household name in the wellness and lifestyle space and is an author, thought-leader, podcast host and multi-dimensional entrepreneur.

In this talk, Dave shares what entrepreneurship means to him, and he dives into why it’s simply not for everyone. He’ll reveal his latest digital marketing insights and break down the most effective way to get people to act. The marketing work his company has done and the value of his products speak for themselves - his stuff is everywhere.

This interview is about understanding value and becoming a leader in your space. You’ll also discover how to best serve your clients and build a thriving business while keeping space for your creativity. Tune in and enjoy as Dave reflects on his biggest lessons and takeaways so far on his entrepreneurial journey.

01:30 - 09:30 - Introducing Dave and his thoughts on entrepreneurship.
09:30 - 17:00 - Digital marketing insights and how to add value to the market.
17:00 - 27:30 - On his podcast’s ROI, understanding value, and getting your message across.
27:30 - 32:00 - On being credible in the space, informing, and serving your audience.
32:00 - 43:00 - On giving clients to your competitors and respecting your creative abilities.
43:00 - 57:00 - On the biggest mistake a start-up can make and Dave’s products.
57:00 - 01:09:00 - On growth, energy and doing what the world needs.
222 - Moving the Conversion Needle with Justin Christianson07 Feb 202000:33:32
Today’s episode is an informative interview with Justin Christianson, the co-founder and president of Conversion Fanatics. His company offers full-service conversion rate optimization for businesses that want the data, road mapping, and a personalized conversion strategy that’ll move the needle without straining internal resources.

In this talk, Justin will discuss the methodologies and technologies they use to optimize the process of getting higher conversions. He’ll reveal how to be sustainable and move away from the gimmicks and tactics that never last over time.

This interview will shed light on the value of data-driven compounding conversion strategies. You’ll discover why Justin ignores what clients think and instead turns to the data and what consumers are truly communicating through their actions - and how you can, too. Tune in and enjoy.

01:30 - 05:30 - Introducing Justin and how Conversion Fanatics helps businesses grow.
05:30 - 10:30 - On seeing the granular picture through data.
10:30 - 17:00 - How Justin removed roadblocks and gave his clients a zero-risk option
17:00 - 22:00 - On what Conversion Fanatics does with their clients.
22:00 - 26:00 - Considering brand equity, processes, and flow.
26:00 - 33:30 - How to bump business performance and scale.
221 - Singapore Keynote - Part 231 Jan 202000:34:18
Today’s episode is part two of a two-part keynote I did in Singapore. If you haven’t listened to part one - the previous episode - be sure to go back and listen to it first. In this section, I explain the highest and best use theory that is the basis for exponential growth. Without analyzing the highest and best use of your time, resources, assets, and employees, you can’t possibly even begin your journey to the top.

There are three fundamental ways to grow a business - and the tragic thing is that many business owners haven’t done the research or calculations to determine if and how they can grow in the simplest of ways. For many, the key is to go back to the basics.

In this talk, I explain why referral-generated buyers are the best kind of buyer. I’ll share how to apply pragmatic, critical, strategic thinking to everything you do. Lastly, I’ll reveal why you have unlimited access to unlimited resources - all the time. So, listen in and enjoy.

00:00 – 04:00 - On the highest and best use theory.
04:00 – 09:00 - The three fundamental ways to grow a business.
09:00 – 13:30 - The referral generating systems that we’ve created and why they work.
13:30 – 18:30 - How pragmatic, critical, strategic thinking can be applied to everything.
18:30 – 24:30 - Getting preemptive access on leads and why resources are truly limitless.
24:30 – 30:00 - How my business has evolved and what I do now.
220 - Singapore Keynote - Part 124 Jan 202000:38:32
Today’s episode is part one of a two-part keynote I did in Singapore. In this section, I explain how to out-think, out-market, out-perform, and out-earn your competition by thinking differently and using high-performance mindset methods.

I’ve taught clients across thousands of industries how to win in business and life through exponential thinking and growth. By moving beyond incremental growth and generic tactics, they discover outcome-based messaging that is provocative, evocative, and ridiculously effective.

In this talk, I explain how to gain an absolute advantage against your competitors and in your market. I’ll share why thinking about your business as an investor will highlight the activities that produce the most yield and help you achieve more. So, listen carefully and remember to check back next week for part two of this segment.

00:00 – 05:30 - Introducing the keynote’s content: Thinking differently.
05:30 – 09:00 - How I teach my clients to win in business in life.
09:00 – 15:30 - Geometric (exponential) versus linear growth and the key to my success.
15:30 – 22:00 - What happens when you choose incremental growth using tactics.
22:00 – 29:00 - How to have a provocative and evocative message and operate in 3D.
29:00 – 35:00 - Examples that clarified an outcome - not a statement.
219 - Bedtime Stories for Business Owners - Part 217 Jan 202000:58:03
Today’s episode is part two of a two-part series called Bedtime Stories for Business Builders. In this section, I’ll continue sharing some bedtime stories that’ll illustrate how to think differently to get better and faster results than your toughest competitors.

I’ve got countless stories of previous clients who’s businesses were revolutionized when I helped them truly understand the lifetime value of their clients and the true value of their product - so much so that I was able to add zeros to their profits. This is all as a result of operating beyond the incremental zone and into the realm of the exponential.

In this episode, you’ll discover some simple ways to create immediate exponentiality in your business. You’ll learn effective communication strategies that get people listening and clawing at your offer. So, tuck yourself in and get ready to listen to the business-building bedtime stories of champions.

00:00 – 06:00 - Understanding lifetime value and why it’s critical to assess.
06:00 – 12:00 - The concept of “beyond exponential”.
12:00 – 22:00 - On having a stimulating, provocative, and evocative message.
22:00 – 32:00 - On modesty, loyalty, and respect.
32:00 – 40:00 - Jay’s most powerful skills.
40:00 – 54:30 - Providing value and how Jay recovered from three mid-life crisis.
218 - Bedtime Stories for Business Owners - Part 111 Jan 202001:06:08
Today’s episode is part one of a two-part series called Bedtime Stories for Business Builders. In this section, I’ll tell a sweet bedtime story that teaches how to get the highest and best use of your time and energy - even if you’re a mugger. Don’t worry, I’ll explain.

I’ll pull from my archive of success stories to illustrate exactly how I’ve revolutionized my client’s marketing and leveraged their assets without spending a penny more on any of it. Through these stories, I challenge you to practice funnel vision - not tunnel vision - and see how you can use the strategies, tactics, and ideas that I used within these other markets to gain a competitive advantage in your own.

In this episode, you’ll see how semantics and framing can transform an advertisement. You’ll learn valuable strategies to utilize in your own business to 10x your time, your assets, and your efforts. So, settle in, get comfortable and listen to bedtime stories that’ll fuel your business dreams. And don’t forget to check back next week for part two!

00:00 – 06:00 - Introducing the keynote: Bedtime Stories for Business Builders
06:00 – 15:00 - The best trust-building strategy there is and the undervalued assets you have.
15:00 – 33:30 - Examples of seeing upside leverage, easy opportunities, and infinite possibility.
33:30 – 47:00 - Client examples and automobile stories.
47:00 – 48:30 - The Unlimited Business Checkbook - and some examples to prove it.
48:30 – 01:02:30 - Getting a hold of tangible and intangible assets and maximizing them.
217 - 11 Time Emmy Winner, Nick Nanton03 Jan 202000:49:12
Today’s episode is an exciting interview with Nick Nanton, an award-winning director, agent, and author. He is an 11-time Emmy winner for directing and producing the short films Jacob's Turn, Esperanza, Mi Casa Hogar, and Visioneer. Nanton is the founder and CEO of The Dicks and Nanton Celebrity Branding Agency.

In this talk, Nick will share the power of documentaries. He’ll reveal how to elevate your brand with the power of effective storytelling so you can grow, succeed, and spread your message to the world. The success of his work shows in the numbers - as of the recording of this podcast, he’s received 37 Emmy nominations.

This interview is about a strategy to use when being preeminent. You’ll discover common marketing mental blocks and why it’s critical to see the big picture and even bigger message behind your business. Tune in and enjoy an insider’s conversation with the man behind the camera.

01:30 - 09:30 - Introducing Nick, the work he does, and the success he has had.
09:30 - 15:00 - How a great documentary fits within the strategy of preeminence.
15:00 - 23:00 - What others do wrong when it comes to documentaries.
23:00 - 27:00 - Seeking and showing the purpose, passion, and humanness within a person.
27:00 - 37:00 - What Nick has learned and some success stories.
37:00 - 43:00 - The different industries and applications that Nick has worked in.
43:00 - The mental blocks people have in marketing and how to overcome them.
315 - Mastering Copywriting: Insights from Decades of Experience22 Dec 202300:39:18
In this episode, Jay shares his wealth of knowledge on copywriting and marketing, providing insights into the evolving world of advertising and the psychology of effective sales strategies. The conversation covers a range of topics, from the role of headlines in copywriting to the importance of understanding your audience's psychology for creating persuasive content.

SHOWNOTES
  • The Essence of Effective Copywriting: Jay discusses the critical importance of headlines in attracting and retaining audience attention, emphasizing their role in conveying the main message or benefit.
  • Target Audience Focus: Insights on the 'You' attitude in copywriting, which prioritizes the reader, listener, or viewer over the seller, are shared.
  • Positioning in Advertising: The episode explores the techniques for establishing and reinforcing a brand or product's position in the market.
  • Evolution of Copywriting and Advertising: Jay talks about the transition from traditional long-format ads in print to the concise, direct formats prevalent in online advertising, and the shift towards impactful video content.
  • Challenges in Modern Copywriting: Strategies to address audience uncertainty and skepticism in a saturated market, and the importance of establishing perceived value, are discussed.
  • Webinar Strategies: Jay shares his perspective on the effectiveness of webinars, their comparison to traditional advertising methods, and how to create a value exchange that encourages audience commitment.
  • Practical Copywriting Techniques: The significance of the 'reason why' approach in marketing, methods to overcome consumer doubt, and the role of storytelling and testimonials in engaging the audience are examined.
LINKS AND RESOURCES
216 - Direct Response Success with Rich Kagan20 Dec 201900:36:29
Today’s episode is a stimulating discussion with Rich Kagen, the most knowledgeable expert I know in direct-response radio. He’s been in the industry for 30 years and is a true direct-response pioneer.

In this talk, Rich will reveal how to own your market segment. He’ll share how he proved himself to his clients and eliminated their initial risk so they would invest in his offering long-term. He knew he had the solution that would help his clients, so he persisted - and his multi-million dollar clients who built their brands on radio are glad he did.

This interview is about harnessing opportunities and buying media in untraditional ways that dramatically move the needle. You’ll also discover how to integrate your unique selling proposition into advertisements and the power and psychology of a CEO/founder commercial - even if you don’t have a radio voice. Tune in and enjoy.

01:30 - 05:00 - Introducing Rich, his work, and his journey.
05:00 - 12:00 - Rich’s favorite case studies and success stories.
12:00 - 17:30 - Media purchasing strategies and why most people buy media the wrong way.
17:30 - 25:00 - The benefit of a CEO/founder commercial and using unique selling propositions.
25:00 - 31:00 - Operating for the long-term and zeroing in on the right audience.
31:00 - 34:00 - The efficacy of using B celebrities for advertising.
215 - Discovering Your Passion with Chris Attwood13 Dec 201900:39:09
Today’s episode is an exciting interview with Chris Attwood, the co-author of The Passion Test, co-founder of Enlightened Alliances and consultant for The Passion Test. Over a million people worldwide have taken The Passion Test to connect with their life’s purpose, and they have grown to over 3,000 facilitators across 65 countries.

In this talk, Chris shares why it’s critical to make passion-based decisions in order to be sustainable in business. He shares a fundamental secret and tells real-life stories of entrepreneurs and couples who transformed - and even saved - their lives by aligning with their passion.

This interview is about harnessing the power, possibility and potential of your passion so you can succeed in business while experiencing a deep sense of fulfillment. You’ll also learn how to unearth your team’s passions so they can become more engaged with their own work. Tune in and enjoy.

01:30 - 06:30 - The Passion Test and how passion impacts performance.
06:30 - 13:00 - Why many people in business are “tired of living but scared of dying.”
13:00 - 19:00 - How to engage passion in your organization and hire by alignment.
19:00 - 24:00 - How to determine if you’re passion-aligned and what The Passion Test does.
24:00 - 29:00 - Finding your top five passions and what Chris recommends to entrepreneurs.
29:00 - 37:00 - Information on how to find your passion and help your employees do the same.
Show 214 - Matt Bodnar with The Science of Success06 Dec 201900:52:26
Today’s episode is from when I was interviewed by Matt Bodnar, a young “Forbes 30 Under 30” entrepreneur and partner in multiple “Inc Fastest Growing Companies”. He is a chairman of Fresh Technology, co-founder & managing partner of Fresh Capital, and managing partner of Fresh Holdings. He is also the creator and host of The Science of Success podcast.

In this talk, I share multiple solutions for growing a business without financial capital. Whether you implement a strategy that utilizes relational capital, arbitrage, partnerships, or all three, the possibilities are endless - and a lack of money is never an excuse not to grow. I’ll also get into authentic trust building and working with statistical probabilities.

This interview sheds light on how I think differently and break patterns - and how you can, too.
You’ll learn how to achieve greatness and what you need on the journey to get there. It’s time to move. Listen in and enjoy.

01:30 - 06:00 - Why capital impairment is not a reason you can’t grow.
06:00 - 14:00 - When to use contingent purchase orders and how to build trust in business.
14:00 - 20:00 - Validating your assumptions and power partnering for skill sets and capacity.
20:00 - 29:00 - Working with statistical probabilities that work for you - and a story.
29:00 - 35:00 - How to think differently, break patterns, and expand what’s possible.
35:00 - 41:00 - How my business has succeeded and my thoughts on “greatness”.
41:00 - 46:00 - What “the gap” really is and how to move past it.
46:00 - 52:00 - Why you need a sword and shield and how to take immediate action.
Show 213 - Pamela Bruner - Attracting Clients Online29 Nov 201900:47:12
Today’s episode is an interview with Pamela Bruner, an expert in attracting clients online through social media, Facebook, and Google. She’s the co-author of Tapping Into Ultimate Success: How to Overcome Any Obstacle and Skyrocket Your Results and the CEO of Attract Clients Online, a premier business coaching and online marketing agency for the transformational industry.

In this talk, Pamela reveals specific concepts, models, mindsets, and ideas that you can use to attract clients online - and things business owners should avoid. She shares the biggest changes in the digital marketing world and explains the attribution problem that many businesses face.

After listening to this information-packed interview, you’ll walk away with the knowledge of different methodologies and perspectives to differentiate yourself, maximize your marketing, and push ahead of the pack in your industry. Listen in and enjoy.

03:00 - 08:00 - Pamela introduces what she does, who she serves, and how she’s preeminent
08:00 - 15:30 - Infusing personality in your brand and becoming preeminent
15:30 - 25:00 - Why it’s never about the platform or the ads and the attribution issue
25:00 - 40:00 - A case study: Repositioning and results-based marketing changed everything
40:00 - A tip to make an impact in your online marketing.
Show 212 - Jesse Anderson - Big Data22 Nov 201901:15:35
Today’s episode is an interview with Jesse Anderson, a preeminent expert who teaches software engineers how to become data scientists and data engineers. He has years under his belt teaching at Fortune 100 companies and startups alike. Jesse is a data engineer, creative engineer and managing director of Big Data Institute.

In this talk, Jesse reveals the exponential ROI from big data and how it can shift a data “can’t” into an income-generating “CAN.” He shares how companies leverage big data to gain a competitive advantage in their marketplace and explains why a solid management team is critical for the successful implementation of big data strategies.

After this interview is complete, you’ll have clarity on how to leverage big data - and what to do if your team hits a roadblock. Tune in and enjoy.

02:00 - 13:00 - Harnessing big data and how big companies leverage big data technologies
13:00 - 25:00 - Avoiding big mistakes and common issues in big data
25:00 - 38:00 - Amazon’s interesting wins and how they made it work using big data
38:00 - 50:00 - The value of cross-functional, aggregated teams - and how to manage them
50:00 - 01:02:00 - Why stuck teams need help - and how Jesse gets teams out of their rut
01:02:00 - 01:15:30 - On asking better questions and why you shouldn’t ever half-ass big data
Show 211 - Jay's Q&A Clinic - Part 515 Nov 201900:41:54
Today’s episode is a continuation of an exciting new series that we’re extremely proud to present. In this series, I answer relatable questions from entrepreneurs across a diverse collection of industries, and I address their problems with immediately applicable solutions.

I answer an entrepreneur’s question about creating a new product line for added revenue and I distinguish when it’s better to invest in something that already exists. This episode ends with a recounting of all my greatest mentors and my beliefs on what will change - and forever stay the same - in marketing and sales. Enjoy.

00:30 - 03:30 - Identifying influencers and implementing a referral program
03:30 - 15:00 - Strategies of preeminence and transitioning
15:00 - 20:00 - A product-line as another revenue of income
20:00 - 25:30 - Investing in what’s already out there instead of creating something new
25:30 - 32:30 - Finding good leads through partnerships and how to frame your offer
32:30 - 36:00 - My greatest mentors
36:00 - What will change and what will always stay the same
Show 210 - Jay's Q&A Clinic - Part 408 Nov 201900:39:33
Today’s episode is a continuation of our new Q&A series. In this series, I answer relatable questions from entrepreneurs across a diverse collection of industries, and I address their problems with immediately applicable solutions.

Today, I’ll give a script when seeking affiliate partnerships that you can use as a framework for your own business. I’ll also illustrate how to explain benefits so your client simply can’t resist your offer.

I answer an entrepreneur’s question about expanding his business and taking it to its fullest potential - without compromising quality and integrity. Finally, I discuss strategic partnerships and why, if everything else was taken away, those partnerships are the ONE thing I’d want to keep around. Listen in and enjoy.

00:00 - 02:00 - Affiliate partnerships and how to ask for them
02:00 - 11:00 - Building and investing in relationships
11:00 - 16:30 - Staying within your niche and protecting your integrity while growing
16:30 - 22:00 - Analyzing and researching your market
22:00 - 29:00 - Understanding your client’s desires and working your list
29:00 - 33:00 - On strategic alliances and joint partnerships
32:30 - 35:00 - Finding influencers and building the relationship
Show 209 - An Encounter wtih Evan Carmichael01 Nov 201900:58:39
Show 208 - Dan Lok, Chinese-Canadian Business Magnate25 Oct 201900:49:26
Today’s episode is when I was an interviewee on Dan Lok’s show. Dan Lok is a Chinese-Canadian business magnate and global educator known for being the founder and chairman of closers.com. In this talk, we go deep on how entrepreneurship has changed over the years and what we need to do to stay ahead of the curve.

I’ll talk about how I got endorsements early on, and you’ll learn how I was able to position myself as the premium option from the get-go. I’ll also talk about why many businesses have lost sight of the big picture.

This interview will open your eyes to the things that are possible when you add value and create opportunities for others. Listen in to hear the sequence we used to maximize the power of our partnerships and how you can, too. Tune in and enjoy.

0:00 – 06:00 - How I became an accidental super-consultant and what I did to get there
06:00 – 12:00 - Our qualifier, how we created value, and how entrepreneurs have changed
12:00 – 17:00 - Why affiliates have been marginalized; the sequence we used to maximize them
17:00 – 24:00 - Making irresistible deals for everyone and when my strategies “clicked” for Dan
24:00 – 32:00 - Why I focus on adding value and creating opportunities for others
32:00 – 37:00 - The problem with businesses today
37:00 – 45:00 - Understanding human nature truly caring about the customers
Show 207 - Mike J. Agugliaro Interviewing Jay Abraham and Brian Kurtz18 Oct 201900:42:15
Today’s episode is from when Brian Kurtz and I were interviewed by Mike J. Agugliaro. Mike, the CEO Warrior, is an inspirational coach, mentor, and author. In this talk, we discuss how to steer away from commodity and mediocrity by learning from others.

In this episode, we’ll flush out why the CEO Warrior model works and why it propels people towards action. You’ll learn how to get out of being “stuck” and reframe your mindset so you understand why you deserve success.

This talk will unearth the difference between a long game and short game - and the difference between a coach and a mentor. Listen in as I break down the concept of creative collaboration, why it’s so undervalued, and why everyone needs masterful thinking partners.

0:00 – 06:00 - On the CEO Warrior event and why the model works
06:00 – 10:00 - Steering away from commodity and mediocrity and learning from others
10:00 – 18:00 - How to get out of being stuck
18:00 – 23:30 - Why the long-game is important in marketing and beyond
23:30 – 27:00 - The concept of creative collaboration - and why it’s so undervalued
27:00 – 34:00 - The difference between a coach and a mentor; the common stumbling blocks
34:00 – 38:00 - The role of an investment advisor and risk manager
314 - How To Grow During A Recession15 Dec 202300:46:55
In this episode, we explore the proactive strategies for business growth during a recession. We delve into the significance of understanding your revenue system, the power of decision science, and how to harness the Promethean approach to business. The conversation also addresses the importance of adapting to economic indicators, crafting compelling and believable offers, and segmenting your market effectively.

SHOWNOTES
  • Controlling Business Outcomes: We discuss how most aspects of business success are within our control, and why it's crucial to focus on proactive, not reactive, approaches.
  • Maximizing the Revenue System: Insights on the different components of your revenue system and how to optimize each part for better performance are shared.
  • Incremental Improvements and Their Compound Effect: The episode highlights how making small improvements across your business can result in substantial growth.
  • Decision-Making in Business and Its Impact: The role of decision-making in shaping your business's trajectory is examined, emphasizing the importance of understanding the drivers of success.
  • The Concept of the Promethean Business Approach: We contrast the Promethean approach to business with the Sisyphian mindset, explaining why it's critical to be forward-thinking.
  • Adjusting to Economic Changes: Strategies for adapting your business model in response to economic downturns are explored, including how to understand and react to consumer behavior.
  • Building Consumer Trust Through Risk Reversal: Techniques for risk reversal and how they can build consumer trust in uncertain times are discussed.
  • The Art of Crafting Irresistible Offers: The importance of creating offers that are both compelling and appropriate for the current market is dissected.
  • Storytelling as a Sales Tool: The episode discusses how using stories, metaphors, and similes can help connect with customers and sell your product or service.
  • Maintaining Marketing Efforts in a Recession: We talk about why it's beneficial to continue investing in marketing during a recession and how to do so effectively.
  • Leadership and Its Role in a Recession: The critical role of leadership during economic downturns is highlighted, focusing on how leaders can instill confidence within their teams.
  • Beliefs and Their Influence on Business Results: The impact of belief systems on business outcomes and how a positive mindset can drive success is discussed.
LINKS AND RESOURCES
Show 206 - Ken Kerry11 Oct 201900:56:46
Today’s episode is from when I was interviewed by Ken Kerry. Ken Kerry is the co-founder and Executive Creative Director of Script to Screen. In this talk, we discuss how to “get the sale” in an authentic way.

In this episode, we’ll flush out how to truly validate your product. You’ll learn how to use strategic relationships and maximize your influence potential so that you get an authentic advantage in your marketplace.

We will dive deeper into what it means to go beyond exponential and experience geometric profit growth. Listen in as I break down what can be found beyond the exponential - and see how you can get your business there, too.

0:00 – 07:00 - How preeminence translates into business
07:00 – 12:00 - How to “get the sale” in an authentic and aligned way
12:00 – 18:00 - Strategic relationships with influence potential
18:00 – 22:00 - Asking your clients what they want and giving authentic advantages
22:00 – 28:30 - Strategy, tactics, selling and branding
28:30 – 37:30 - Going beyond exponential
37:30 – 40:00 - Referrals and being seen as the contributor and investor in a relationship
40:00 – 46:00 - Jay’s background and passions
46:00 – 53:00 - On maturity and wisdom
Show 205 - Sharkpreneur, Making Better Use Of Your Time04 Oct 201900:27:27
In today’s episode, I’m interviewed by Kevin Harrington on the Sharkpreneur Podcast. I share the drivers and source energy that has kept me going for decades; In short, I opened my mind to higher performance possibilities and determined the highest and best use of my time. My sustained success depended on it.

In this interview, you’ll learn why I attract the clients I do. Since I've worked within so many industries and traveled the world, I see how people work differently - and I’ve learned why some people work hard but have trouble working smart.

Finally, I’ll explain why most people have single-source tactics, not a strategy. I’ll also share why not being love with your client is what hinders you from reaching your highest potential. Listen in to hear some detrimental mistakes entrepreneurs make - and make sure you don’t fall victim to any of them. Tune in and enjoy.

01:00 – 06:00 - My drivers and source energy that keeps me relevant
06:00 – 09:00 - Higher performance possibilities and why only some can see them
09:00 – 12:00 - Mindset, relatability, and why you need to fall in love
12:00 – 19:00 - The biggest mistakes entrepreneurs make
19:00 – 23:00 - The value of redeploying an asset
Show 204 - Jordan Belfort, The Wolf of Wall Street27 Sep 201901:17:52
In today’s episode, I’m interviewed by Jordan Belfort - the notorious author, speaker, and former stockbroker.

In this interview, I share how I got started. You’ll learn what I did to set myself apart and make myself valuable in hundreds of different industries. I have compressed but diverse knowledge that has made me successful - and I’ll reveal exactly why that is.

I’ll break down how I think when I walk into a company that has hired me to move the needle through my exponential strategies. I’ll also give new and young entrepreneurs some advice on how to think differently within their marketplace. Listen in to hear why 99% of entrepreneurs never reach their goals - and learn how to make sure that’s never YOU. Tune in and enjoy.

0:00 – 10:00 - My story, how I got started, how I got my first mentor, and what I did to stand apart
10:00 – 20:00 - The difference between marketing and sales strategies.
20:00 – 30:00 - What I do when I’m hired to grow a business and what “lifetime value” means.
30:00 – 46:00 - Cultural differences, China’s business, and my thoughts on unification
46:00 – 56:00 - Young entrepreneurs and what they need to succeed
56:00 – 01:13:00 - The strategy behind how and who I monetize
Show 203 - An Encounter With Mike J. Agugliaro20 Sep 201901:33:25
Today’s episode is an encounter with Mike Agugliaro of CEOWarrior. Mike has become a preeminent expert in the service industry after transforming his own struggling electric company into a thriving, full-service business with over $30 million in annual revenue. Now he’s teaching other service industry entrepreneurs how to do the same thing through his coaching and education organization, CEOWarrior.

In this episode, we’ll discuss how Mike went from “two guys and a truck” to building one of the most successful service companies in existence, including the key moments, insights, and lessons that allowed him to permanently change his mindset and become more successful than he ever thought possible.

This interview showcases the power of Mike’s world-class leadership instruction, as he explains how minor changes in his business and his role as a leader ultimately changed the entire trajectory of his business. This episode will give any struggling business leader the insights they need to go from tactical to strategic.

0:00 — 6:00 - Introducing Mike Agugliaro, his history with Jay, and CEOWarrior
06:00 — 15:00 - Mike’s story: from vocational school to struggling business owner
15:00 — 23:00 - How a trip to Pennsylvania and a new uniform changed Mike’s business forever
23:00 — 32:00 - Looking for hurtful truths, not comforting lies
32:00 — 40:00 - Learning to appreciate expertise
40:00 — 47:00 - 10X a phone call, 10X your business
47:00 — 55:00 - The importance of providing value to customers and employees
55:00 — 60:00 - The next stage: becoming “The Source of One”
60:00 — 1:12:00 - The exit, the inception of CEOWarrior, and the success stories
1:12:00 — 1:20:00 - No one retires from what they love
1:20:00 — 1:30:00 - Mike’s “Cauldron of Stimulus”
Show 202 - Steve Sims13 Sep 201900:51:12
In today’s episode, I interview Steve Sims - the man that can. Steve Sims is the founder and CEO of the luxury concierge service Bluefish and the author of Bluefishing: The Art of Making Things Happen.

In this interview, Steve shares his mission and why it’s so important in today’s world. You’ll learn why communication, physical connection, and relationship capital is critical for success in life and business.

This talk will unearth what it means to implement educational and relationship-based marketing - and you’ll learn about the destructive disconnect he sees in the industry. Listen in to hear why Steve never gives his clients what they ask for - and find out what he gives them instead. Tune in and enjoy.

0:00 – 06:00 - Introducing Steve Sims, what he does, and why
06:00 – 12:00 - On communication, physical connection, and the ROI of relationships.
12:00 – 18:00 - Educational marketing, relationship-based marketing, and the disconnect
18:00 – 31:00 - How Steve is “upping his game”, creating an impact, and pursuing his passions
31:00 – 40:00 - Why Steve never gives his clients what they ask for
40:00 – 48:00 - What Steve wants for his life and for others
Show 201 - Traffic & Funnels - Part 306 Sep 201900:16:18
Today’s episode is the final segment of a talk I did on Traffic and Funnels. In this section, I’ll reveal the big reason behind EVERYTHING in life - and how you can use this to communicate preemptively with your audience.

The cornerstone of preeminence is confidence - in yourself and your product. Without confidence and an unwavering belief that your client needs what you have to offer, you’ll never rise to the top.

In this talk, I’ll share the value of measurable and tangible results. I’ll explain how, with documented results, you can eliminate self-doubt and move to a place of confidence and certainty. Listen in and enjoy this final segment of the conversation.

00:00 – 03:00 - Communicating preeminently
03:00 – 08:00 - Introducing new realities and perspectives
08:00 – 10:30 - The cornerstone of preeminence
10:30 – 12:00 - Measureable and tangible results
Show 200 - Traffic & Funnels - Part 230 Aug 201900:31:23
Today’s episode is part two of a segment I did on Traffic and Funnels. In this section, I share how risk works in business and in life. Preeminence stipulates that you don't want to wait till money exchanges hands to begin providing value for the other side - and you’ll soon see why.

You want to fall in love with your client. You want to have the desire to see your product or service change someone’s life - even if just for a moment. This is what preeminence is all about, and you must choose it.

In this talk, I’ll share why it’s critical to develop your team and invite them to participate in your crusade. I’ll share how to evolve beyond transactional business so you’re more fulfilled, more prosperous, and simply a better person overall. Listen in, enjoy, and stay tuned for the final segment of this conversation.

00:00 – 04:00 - Defining preeminence within a business and beyond
04:00 – 10:00 - Loving your clients and enrolling others in the crusade
10:00 – 15:00 - Moving beyond transactional business into something better
15:00 – 23:30 - Understanding your distinct proposition value
23:30 – 27:00 - What Jay believes needs to be done to make things happen
Show 199 - Traffic & Funnels - Part 123 Aug 201900:22:06
Today’s episode is part one of a segment I did on Traffic and Funnels. In this section, I explain why it’s critical not to simply be seen as a trusted advisor, but to be seen as the only viable source. That’s an important distinction.

You must rise above the crowd by intimately understanding your market. By practicing respect, understanding, trust, and honesty, you provide value to your market by offering truth, impact, and outcome - not just a simple product or service.

In this talk, I explain your moral obligation to your prospective clients. I’ll share how to position yourself against everyone else in an effective and ethical way. So, take notes and remember to check back next week for part two of this segment.

00:00 – 04:00 - The issues in Chris and Taylor’s business
04:00 – 08:00 - Becoming a trusted advisor in any market through preeminence
08:00 – 11:30 - Practicing respect, understanding, and trust
11:30 – 15:30 - The moral obligation you have to your prospective clients
15:30 – 18:00 - How to own mindshare and authentically share
Show 198 - Ignite Visibility16 Aug 201900:39:54
Today’s episode is from when John Lincoln of Ignite Visibility University Interviewed me for his podcast. Ignite Visibility is a premier full-service digital marketing agency based in San Diego, CA and John Lincoln is its co-founder and CEO.

In this episode, I’ll reveal why everything comes down to relevance. You’ll learn the levels beyond exponential, how to get there, and how my strategies help grow businesses and reverse risk.

This interview will delve into relationship capital and how to maximize it in your own business in creative, mutually beneficial ways. Tune in as I break down how to implement your own 10x strategy - and get a peek into what keeps me passionate about my mission.

0:00 – 04:00 - Relevancy rules and why everything comes down to relevance
04:00 – 09:00 - The levels beyond exponential and how to get there
09:00 – 18:00 - The three ways to grow a business and risk reversal
18:00 – 25:00 - Taking advantage of relationship capital
24:00 – 26:00 - An example of what we did with relational capital
26:00 – 30:30 - Knowing your 10x strategy and how to implement it
30:30 – 36:00 - What keeps me passionate about my mission
Show 197 - Summer Camp - Part 309 Aug 201900:48:19
Today’s episode is part three of a three-part summer camp series. In this section, I’ll share the mindset necessary to understand the residual value of all your leverage points. I’ll also challenge the limiting belief systems and rigid paradigms that commonly hold entrepreneurs back.

You must distinguish yourself among the crowd and put into words what your clients have never been able to express. You must also understand what you want - your end goal - so you take the appropriate action to get there.

In this talk, I’ll explain why it’s important to be prepared for consequences. I’ll share my thoughts on investments, why you must look at all your options and be hedged, and how you can stop being the bottleneck in your business. So, tune in and enjoy.

01:00 – 07:00 - Understanding residual value
07:00 – 17:00 - Breaking through rigid paradigms and creating proprietary content
17:00 – 25:00 - Knowing what you’re building before you build it to reach your goals
25:00 – 28:30 - Being prepared for consequences and asking the right questions
28:30 – 35:00 - The dollar bills story and an example of risk reversal
35:00 – 40:00 - Scaling without being a business bottleneck
40:00 – 43:00 - Why you aren’t cutting your problems in half when you can
313 - Stephen M.R. Covey - Trust & Inspire: Leadership for a New Era24 Nov 202301:06:11
Stephen M.R. Covey returns with transformative insights on leadership and trust in the modern world. Exploring the shift from traditional command-and-control approaches to a trust-and-inspire philosophy, Covey delves into how these principles are not just about business efficiency, but also about fostering meaningful work and inspiring both teams and consumers in a world brimming with choices.

SHOWNOTES
  • The Outdated Command-and-Control Model: Stephen explains that the old way of leading through command and control is becoming obsolete in a knowledge-worker economy characterized by service and collaboration.
  • The Rise of Trust-and-Inspire Leadership: The discussion centers on the necessity for leaders to evolve and adopt a trust-and-inspire approach that is more suitable for today's interconnected and choice-rich world.
  • The Distinction Between Leading and Managing: Stephen emphasizes the importance of managing systems and leading people. When people are treated as things, it diminishes their potential and desire to be part of the organization.
  • Inspiration as a Learnable Skill: Contrary to the belief that inspiration is an innate trait, Stephen explains that it is a skill that can be cultivated through empathy, belonging, and connection to a shared purpose.
  • Consumer Relationships in the Trust Economy: The conversation turns to how trust-and-inspire principles apply not only internally within organizations but also externally in customer relationships, advocating for a pull strategy over a push strategy.
  • The Imperative of Winning in the Workplace First: Stephen stresses the importance of creating a high-trust culture internally to foster collaboration and innovation before translating these successes to the marketplace.
  • Global Reach and Resources: Stephen mentions the availability of his work "Speed of Trust" in Japan and the various resources and workshops offered by the Franklin Covey Japan team.

LINKS AND RESOURCES


Show 196 - Summer Camp - Part 203 Aug 201900:43:30
Today’s episode is part two of a three-part summer camp series. In this section, I’ll share the three ways to kickstart geometric growth. I’ll share my diving board analogy that illustrates the way most businesses are structured.

You must penetrate new markets, create engaging referral strategies, and continue adding leverage upon leverage in your business. Before you know it, 5% increases across simple leverage points yield exponential growth overall. Doesn’t that sound appealing?

In this talk, I’ll explain why tactics should only be used to advance strategy. I’ll share how tactics get marginalized and standardized – and why you must rise above them and instead be the strategist of your business. So, tune in, take notes, and remember to check back next week for part three of this series.

01:00 – 05:00 - The three ways to achieve geometric growth and the Power Parthenon
05:00 – 08:00 - Strategy vs tactics and how to transform your financial yield
08:00 – 14:00 - The value of relational capital and consultative selling
14:00 – 19:00 - How to be a victor instead of a victim
19:00 – 26:00 - The role of competence, relevance, and passion
26:00 – 32:00 - The training you must invest in
32:00 – 39:00 - What it means when you don’t get the response you want
Show 195 - Summer Camp - Part 126 Jul 201900:45:16
Today’s episode is part one of a three-part summer camp series. In this section, Jay explains the damaging effects that a herd mentality has on industries all around the world. Thankfully, he discovered over 30 categories that contribute to geometric growth so listeners and clients can break away from the herd.

You CAN go beyond exponential. You don’t have to experience the incremental like everyone else. But, if you choose the exponential route, know that it applies to everything you do - and hold yourself accountable to that.

In this talk, Mr. Abraham explains why it’s actually easier to go exponential, not incremental. He’ll share the best way to get your business working harder with minimal time, effort, risk, and investment – and explain what you must have in place before reaching your maximum result. So, get settled, tune in, and remember to check back next week for part two of this series.

01:00 – 07:00 - The herd mentality and why it contributes to incremental improvement
07:00 – 13:00 - The exponential effect and why it applies to everything you do
13:00 – 18:30 - The best way to get your business working harder with the same effort
18:30 – 24:00 - The different ways to denominate and how to test your marketing
24:00 – 30:30 - The Force Multiplier Effect and how to use it in business
30:30 - 37:00 - Referrals and how they’ll boost your business
37:00 - 41:00 - Optimization and the power of geometry
Show 194 - Emily Harman's Strategic Lessons from the Navy19 Jul 201900:37:55
Emily Harman was the Director, Office of Small Business Programs (OSBP) for the Department of the Navy (DON) serving as the chief advisor to the Secretary on all small business matters. She was responsible for small business acquisition policy and strategic initiatives. In this episode, I interview her and tap into her knowledge of coordinating, managing, and overlooking billions of dollar’s worth of contracts over the course of her career. Now, with her extensive experience and expertise, she has shifted into being a strategic advisor for entrepreneurs and professionals. Listen in as Emily expresses how women should take their seat at the table proudly and boldly - and how learned to do just that. She also shares about her “graduation” and why she’s so excited about this next chapter of her life.

00:00 - 04:30 - Introducing Emily and her accolades
04:30 - 12:00 - Her thoughts on working in a male-dominated environment
12:00 - 16:30 - The different “colors of money” and the logistical complexities she experienced
16:30 - 19:00 - Leading by influence and the leadership breakdown
19:00 - 26:00 - Her graduation and why she’s excited about giving back
26:00 - 33:00 - How POT-U and PAA were started
33:00 - 36:00 - How to find Emily and listen to her podcast
Show 193 - Jay's Q&A Clinic - Part 312 Jul 201900:29:53
Jay Abraham's "Elite Monthly Q&A Clinic", learn more here: https://www.abraham.com/answers

In this series, I answer questions from entrepreneurs across a diverse collection of industries, and I address their problems with immediately applicable solutions.

By seeing my strategies in action, you’ll unharness your own ability to think exponentially and creatively to make strides in your own business. Today, I’ll give you a strategy to show your clients exactly how you stack up to the competition. I’ll also provide a unique and affordable way to generate testimonials, referrals, and new clients.

Today’s all about the long game. I’ll answer an entrepreneur’s question about increasing your price while keeping your clients happy. I’ll also reveal how to handle partnerships while leveraging your network and showing off your proven results. Listen in and enjoy.

00:00 - 06:30 - Understanding how you stack up against the competition
06:30 - 09:30 - Finding better partners without the fear of competition
09:30 - 12:30 - How to increase your price while keeping your clients happy (guarantee)
12:30 - 16:00 - The long-game for partnerships
16:00 - 18:00 - How to scale if you lack the equipment
18:00 - 20:30 - The three ways to position yourself as preeminent
20:30 - 23:30 - How to break into a new business venture with your existing network
Show 192 - Bullseye Talk by Jay Abraham05 Jul 201900:49:27
Today’s episode is from a talk I did at Nick Sonnenberg & Lee Brower's Bullseye Workshop Event. Nick Sonnenberg is the co-founder and CEO of Leverage and Lee Brower is the founder of Empowered Wealth. In this talk, I describe the 30 or 40 parts of your business that can experience exponential growth - and it all starts with your handshake.

In this episode, I’ll explain the difference between operating linearly, incrementally, and exponentially, and I’ll reveal when to apply tactics and when to apply strategy in your business. You’ll learn the popular delusionary belief in the business world and how to ensure you don’t get trapped in it.

This talk will uncover how to assess and understand the functionality of each person in your business - and you’ll learn how to finally optimize the superpowers of your high-performers. Listen in as I break down how you can initiate growth and activate absolute advantage overnight. Enjoy.

You can find Nick's company, Leverage here: https://getleverage.com/

You can find Lee's company, Empowered Wealth here: https://empoweredwealth.com/

0:00 – 06:00 - On being geometric/exponential in business and the highest and best-use theory
06:00 – 12:00 - The delusionary belief in our world
12:00 – 18:30 - How to think of upside leverage, trust creation, and headlines
18:30 – 26:00 - The pillar concept, the force multiplier effect, and the nine drivers
26:00 – 31:00 - Optimizing high-performers to maximize your results
31:00 – 34:30 - The only vote that matters, how to get it, and activating absolute advantage
34:30 – 38:30 - Relevancy, the five wealth-creation points, and your three main functions
38:30 – 45:00 - The commitment of the true entrepreneur and what to communicate to clients
Show 191 - Millionaire Marketing: Your Flight Plan to Business Success28 Jun 201900:48:07
Today’s episode is from an interview by J V Crum III, the Founder and CEO of Conscious Millionaire and host of the Conscious Millionaire podcast and Millionaire Mindset podcast. In this interview, J V asks about my experience, dreams, and disappointments, and we dive deep on what it means to have an ethical advantage.

In this episode, I’ll explain the three ways to grow your business - and the much needed reality check entrepreneurs need when examining their own organic process. I’ll also break down why the more you can distinguish your value proposition, the more people will respond to your efforts.

This interview will uncover the damaging processes and assumptions that are stopping you from maximizing your business’s potential - and you’ll learn how to finally turn them around in a proactive and effective way. Listen in as I reveal why you must establish a buying criteria for your industry and how, exactly, to resonate with your audience. Enjoy.

01:00 – 05:30 - The reality check: Understanding where you are and the three ways to grow
05:30 – 12:00 - Current processes, implementing risk reversal, and harmful assumptions
12:00 – 18:00 - The value proposition, establishing a buying criteria, and being preemptive
18:00 – 26:00 - How to create benefits, resonate with your audience, and add value
26:00 – 41:30 - Leverage marketing, getting an ethical advantage, and my experience
41:30 – 43:30 - My dreams and disappointments
Show 190 - Jay's Q&A Clinic - Part 221 Jun 201900:27:34
Jay Abraham's "Elite Monthly Q&A Clinic", learn more here: https://www.abraham.com/answers

Today’s episode is the second part of an exciting new series that we’re extremely proud to present. In this series, I answer relatable questions from entrepreneurs across a diverse collection of industries, and I address their problems with immediately applicable solutions.

In this episode, I’ll explain how to propose joint ventures and collaborations. I’ll also expand on how to go about experimenting with new markets and strategic partnerships so you find the hungriest market that is ripe with opportunity.

I answer an entrepreneur’s question about creating a membership program to streamline payment and maximize client results, and I’ll reveal some marketing strategies specific to the food industry. I’ll finish off with some inspiring thoughts on raising the bar for yourself and your life. Listen in and enjoy.

01:30 - 06:00 - How to propose joint ventures and collaborations to do things differently
06:00 - 09:00 - Marketing strategies and collaborative processes
09:00 - 12:00 - Experimenting with new markets and strategic partnerships
12:00 - 14:00 - Finding the hungriest market and creating opportunities
14:00 - 16:30 - Building a streamlined membership program
16:30 - 18:30 - Jay’s best tips for businesses in the food industry
18:30 - 21:30 - Raising the bar on your life and yourself
Show 189 - Jay's Q&A Clinic - Part 114 Jun 201900:32:01
Today’s episode is the first part of an exciting new series that we’re extremely proud to present. In this series, I will answer relatable questions from entrepreneurs across a diverse collection of industries, and I will address their problems with immediately applicable solutions.

In this episode, I’ll explain the importance of valuing your intangible assets at what they’re worth. I’ll also expand on some reciprocal marketing strategies and ways to optimize your relationships through mutually beneficial partnerships and referral programs.

I answer an entrepreneur’s question about getting into the consulting business with more questions, because certain pertinent answers can only be answered by you when you’re looking to dive into a new industry. Tune in to hear what I mean. Finally, I’ll finish off with some thoughts on media marketing in today’s world and a surefire methodology for landing consulting clients. Listen in and enjoy.

00:00 – 07:00 - Valuing your intangible assets at what they’re worth
07:00 – 11:00 - Optimal relationships and a reciprocal marketing
11:00 – 16:00 - An actionable strategy
16:00 – 19:30 - Transitioning into coaching and consulting
19:30 – 22:30 - The questions to ask yourself about your consulting business
22:30 – 26:00 - Media marketing in today’s world
26:00 – 27:30 - Methods for getting consulting clients
Show 188 - Implement a Bulletproof Referral Strategy - Interview by Josh Felber07 Jun 201900:38:36
Today’s episode is from an interview by Josh Felber, a serial entrepreneur, Growth Hacker, author, and host of Making Bank®️, a video show that uncovers the mindset and success strategies of the top 1%. In this interview, Josh asks about my early entrepreneurial days to gain insight into my success.

In this episode, I’ll explain where my funnel vision strategy originated, and I’ll share exactly how to dominate your marketplace and be seen as a trusted leader and advisor in your industry. But don’t be fooled. That leadership comes with a moral responsibility – and I’ll dive into that, too.

Listen closely as I review the four types of clients, which will surprise you because they aren’t all ones that pay you. I’ll reveal the three ways to grow a business geometrically – which is what we’re most known for – and how to implement leverage marketing and a bulletproof referral strategy.

01:00 – 04:30 - My journey as an early entrepreneur and creation of funnel vision
04:30 – 08:30 - Your moral responsibility to your client and an example
08:30 – 12:00 - What preeminence is and a marketing shortcut
12:00 – 19:00 - The four kinds of clients and three ways to grow a business
19:00 – 30:00 - The beauty of leverage marketing and referrals
30:00 – 34:00 - What most people do and don’t do - and a story from experience
Show 187 - Strategies to Set You Apart - Interview by Frankie Fihn31 May 201900:42:54
Today’s episode is from an interview by Frankie Fihn, a speaker, author, entrepreneur, and CEO
of Win With Fihn. In this interview, Frankie points out how my business strategies stand apart
from the rest because they are empathetic and preeminent.

In this episode, I’ll explain why if you aren’t a multiplier you are a diminisher – and I’ll stress
how having masterful thinking partners has allowed me to continuously grow. I’ll tell a story
that illustrates how you can make yourself interesting, relevant, and respected simply by
extending the same sentiment.

This interview will give you an inside look into the strategies that make the biggest impact in
business. I’ll dissect what I’ve learned through personal experience and I’ll reveal what causes
businesses to tank tragically or explode beyond what anyone thought possible. Tune in and
enjoy.

01:00 – 04:00 - Empathetic marketing and the strategy of preeminence
04:00 – 09:30 - On being a multiplier or a diminisher and having masterful thinking partners
09:30 – 16:30 - How to make yourself interesting, relevant, and respected
16:30 – 22:00 - My discoveries and experiences within differently industries
22:00 – 27:00 - The things that make the biggest difference in business
27:00 – 30:00 - An example of a simple strategy shift that made a big difference
30:00 – 35:00 - Consider the reason why and deploy masterful thinking
312 - Facebook Q&A with Dave Asprey - 'Entrepreneur Disrupted' Series - Ep #1618 Feb 202200:42:02
In this final episode of the Entrepreneur Disrupted series, Jay and Dave answer questions via a Facebook live. From learning how to start a business with no prior experience to using high-level marketing, this episode is a great way to peek inside the business minds of Jay and Dave.

In this series, Jay partners with Dave Asprey to cover many of the questions, topics, and issues that entrepreneurs will face in their journey.

Learn more about how Leverage can help you with Asana here: https://www.getleverage.com/asana

Timestamps:

•0:00 – Introduction
•2:05 – Is it better to get a loan or an investor (or neither)?
•3:30 – What is the chance of a new US recession?
•4:40 – How to start a health and wellness company
•8:10 – Do you practice affirmations and what is your self-improvement mindset?
•9:30 – How to start a business if you didn’t study business at school
•12:20 – Is marketing deception? How to stay ethical when marketing
•17:20 – How you can master Asana through Leverage
•19:40 – The methods of monetizing a podcast
•22:25 – What is the best way to reach out to influencers?
•27:15 – How to cut through the digital clutter & push or pull marketing?
•30:25 – Learn how to generate more leads
•31:20 – What is the most exciting “coming up” industry
•36:25 – How to master Asana
Show 186 - The Evolution of Marketing Advertising - Interview by Mike Arce24 May 201900:48:36
Today’s episode is from when I was interviewed by Mike Arce, an entrepreneur, speaker, coach, and advertising professional who owns Loud Rumor, a 7-figure advertising agency for fitness studios and gyms. On his video podcast, The G.O.A.T. Show, Mike asks about my early marketing days and how I evolved into a legendary – Greatest Of All Time – marketer.

In this episode, I’ll explain how I’ve been successful across thousands of industries over decades – and through the evolution of the digital era. I’ll reveal the timeless question that I ask all of my clients – and the one you should ask your clients, too.

This interview will shed light on the importance of preemptive education and I’ll draw on a handful of examples to illustrate exactly how consequential thinking, factoring different realities, and investing in your existing clients will create exponential growth in any industry. I’ll discuss how to liberate your audience, empower them to make educated decisions, and examine your business so you’re always the right pick. Listen in and enjoy.

01:00 – 06:00 - My journey, what I learned, and what my mentors taught me
06:00 – 10:00 - Transcending industries and the evolution of direct response marketing
10:00 – 15:30 - Understanding the reason why – for a client and their customers
15:30 – 23:00 - Investing in existing clients and practicing consequential thinking
23:00 – 30:00 - Creating value for your market and factoring different realities
30:00 – 38:30 - Educating your customers to sustainably skyrocket your business
38:30 – 44:00 – The marketing metrics that matter and owning the mindshare
Show 185 - Jon Maddux - Million Dollar Mortgage Experience17 May 201900:54:36
Today’s episode is an interview from when I was on the Million Dollar Mortgage Experience podcast with Jon Maddux. Jon has been in the mortgage and finance industry for 20+ years and is the CEO of Drop Mortgage and Fund Loans. The Million Dollar Mortgage Experience podcast serves thousands of listeners to provide the best mortgage industry thought leadership.

In this episode, I’ll explain why gratitude and physical health are driving forces for great achievement. Balance is truly key because, without it, you simply cannot sustain success in life – not to mention in business.

This interview will shed light on the truth about commission and job “security”. I’ll discuss effective marketing, what’s possible when you optimize your referral strategy, and how to multiply the production of your team. You’ll learn the value of Socratic listening and how to avoid being held back by your own limitations. So, listen carefully, take notes, and enjoy.

00:00 – 06:00 – The importance of mental and physical health
06:00 - 09:00 - The truth about commission and false security
09:00 – 15:00 - Effective marketing for today’s mortgage broker
15:00 – 20:00 - The reason why and the concept of fascination
20:00 – 25:00 - The tragedy in selling success and self-limiting
25:00 – 28:00 - The beauty of referrals and Socratic listening
28:00 – 35:00 - Multiplying the production of your team and effective strategies
35:00 – 45:00 - Sharing secrets, more on referrals, and seeking potential
45:00 – 50:00 - Mistakes and failures
Show 184 - 9 Ideas to Change Your Results at Tom Ferry's Event - Part 210 May 201900:31:08
Today’s episode is part two of two from a talk I did at Tom Ferry’s event. Tom Ferry, the CEO and Founder of Ferry International, is a top real estate coach, speaker, bestselling author and show host. He hosts wildly successful events that help entrepreneurs get an edge – which is why he asked me to speak.

In this section, I reveal why when you change your belief system you change your result. But it doesn’t just take a change in your mind. You must follow that with a strategic, tactical, and integrated plan that is multi-dimensional. Otherwise, you’ll be with the rest of the 98% of small and medium business owners that never reach their goals.

Throughout this section of the talk I’ll discuss what marketing really is. I’ll explain how to use the force multiplier effect in your business and find referrals where you never thought possible. So, tune in, listen carefully, and enjoy the second part of this impactful discussion.

00:00 – 04:00 – When you change your mindset you change your results
04:00 – 07:30 - How to get funnel vision and ask the right questions
07:30 – 12:00 - What marketing really is
12:00 – 17:00 - The force multiplier effect in business
17:00 – 20:00 - Understanding the importance of referrals
20:00 – 25:00 – Considering payoffs and finding unique referral strategies
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