The Typecast: Grow Your Art Business – Details, episodes & analysis
Podcast details
Technical and general information from the podcast's RSS feed.
The Typecast: Grow Your Art Business
Katie Johnson and Ilana Griffo of Goodtype
Frequency: 1 episode/15d. Total Eps: 56
Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering everything that goes into building a successful and sustainable business around your passion.
And we’re not just doing it alone! We’ll be tapping some of your current (and soon-to-be) favorite artists for inspiration, insight, and laughs. We’re big on giving takeaways that you can actually put into action, and we’re even bigger on having a good time while we do it. Tune into the Typecast twice a month for a tittle-ating time (yep, we’re gonna type-pun your face off), and don’t forget to subscribe and leave a review so we can show our moms how famous we are!
Recent rankings
Latest chart positions across Apple Podcasts and Spotify rankings.
Apple Podcasts
🇩🇪 Germany - entrepreneurship
28/07/2025#96🇬🇧 Great Britain - entrepreneurship
13/06/2025#84🇨🇦 Canada - entrepreneurship
05/05/2025#100🇨🇦 Canada - entrepreneurship
02/05/2025#84🇬🇧 Great Britain - entrepreneurship
05/04/2025#70🇬🇧 Great Britain - entrepreneurship
04/04/2025#83
Spotify
No recent rankings available
Shared links between episodes and podcasts
Links found in episode descriptions and other podcasts that share them.
See all- https://trello.com/
493 shares
- https://www.notion.so/
476 shares
- https://www.calm.com/
325 shares
- https://www.instagram.com
1034 shares
- https://www.instagram.com/lizmmosley
158 shares
- https://www.instagram.com/goodtype
129 shares
RSS feed quality and score
Technical evaluation of the podcast's RSS feed quality and structure.
See allScore global : 58%
Publication history
Monthly episode publishing history over the past years.
What If I Worked Less and Had More Fun: How Art Licensing Can Change Your Life with Krissy Mast | The Typecast Episode 49
Season 2 · Episode 49
mardi 1 avril 2025 • Duration 46:02
The past few years have been a rollercoaster of hard lessons learned, creativity, and pivots. In this episode, we’re peeling back the curtain with Krissy Mast, sharing her struggles with creative burnout after building a 7-figure design business and how she redefined success by deciding to close the doors and start fresh. From the projects that lit her up to the ones that drained her, Krissy gets REAL about what it means to build a sustainable creative business (again).
We’ll also talk about the importance of setting boundaries, why saying “no” can be a superpower, and how we’re rethinking how we approach client work vs. personal passion projects. Plus, we dive deep into art licensing, how it works, why it can be a game-changer for artists, and what we’ve learned from our experiences. If you’ve ever wondered how to monetize your art beyond commissions and client work, this conversation is for you.
All that and more when you listen to this episode:
- What led to creative burnout and how Krissy managed it
- How setting boundaries helped reclaim our creativity
- The myth of constant hustle–and why we’re challenging it
- Balancing client work with personal projects
- What you need to know about art licensing and passive income opportunities for artists
- How we approach licensing deals and what to watch out for
- Working with art agents and why it might be right for you
- How outreach can build confidence and lead to more clients for your art business
Mentioned in this episode:
Connect with our guest: Krissy Mast on Instagram | Website | Facebook Group
Connect with Katie & Ilana from Goodtype
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
What If I Started Saying No to My Clients and Yes to Myself: With Radim Malinic | The Typecast Episode 48
Season 2 · Episode 48
mardi 18 mars 2025 • Duration 58:15
In this episode, Katie and Ilana talk with Radim Malinic, a creative powerhouse whose journey spans graphic design, music, branding, publishing and building a business that celebrates visual storytelling. Radim opens up about how naivety fueled his early career, the challenges of burnout, and the pivotal role of self-acceptance in finding balance. His story emphasizes the importance of defining your “enough” and shifting focus from external validation to purposeful creativity.
This episode unpacks the realities of managing creative chaos, avoiding hustle culture traps, and fostering resilience in a fast-paced industry. Filled with actionable advice and heartfelt stories, this episode is essential listening for creatives ready to embrace balance, authenticity, and sustainable success in their work.
All that and more when you listen to this episode:
- Why defining your “enough” can transform your creative journey
- How embracing naivety can lead to unexpected opportunities in your creative career.
- The power of discipline to help create structure and reclaim control of your day.
- Focusing on meaningful connections, not metrics, on social media.
- How saying no to the wrong projects can make room for aligned opportunities.
- How resilience and self-reflection are crucial for sustainable growth.
Mentioned in this episode:
Connect with our guest:
Instagram: @radim.malinic
Website: radimmalinic.co.uk
LinkedIn: Radim Malinic
Connect with Katie & Ilana from Goodtype
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
Showing up Authentically and Navigating Social Media as an Artist with Andy J Pizza | The Typecast Episode 39
Episode 39
mardi 15 octobre 2024 • Duration 57:52
In this episode, we dive deep into the creative mind of Andy J. Pizza—author, illustrator, and podcaster—who shares his journey of staying true to himself in a world where commercial pressures often feel at odds with personal expression.
Andy shares how he navigates the balance between creativity and business. His disciplined yet playful approach is a powerful reminder that each stumble, awkward phase, and clumsy attempt is an essential part of finding your voice—and, more importantly, discovering joy in the work itself.
All that and more when you listen to this episode:
• How to stay authentic among the pressure to monetize and commodify your work.
• The power in embracing the beginner’s mindset.
• How to balance making work for yourself and making it for your audience, and why your audience comes last.
• Navigating social media while maintaining control of your creative voice and why it doesn’t have to be “that deep”
• How personal work can turn into professional work and how to steal from yourself for your client work
• How to create a personal practice that you can commit to and can become a discipline to help you grow and stay inspired
• The importance of iteration and how it can be your secret sauce
Connect with our guest:
Instagram: @andyjpizza
Website: andyjpizza.com
LinkedIn: Andy J. Pizza
Mentioned in this episode:
Connect with Katie & Ilana from Goodtype
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
Create and License Fonts with Self-Taught Type Designer Matthijs Herzberg | The Typecast Episode 38
Episode 38
mardi 1 octobre 2024 • Duration 44:04
In this episode, Katie and Ilana chat with the artist behind their podcast art, Matthijs Herzberg. Matthijs is a self-taught type designer and artist in New Orleans. This conversation dives into the world of type design, and a little Mardi Gras. The discussion also covers valuable learning resources, some truths about time management, and balancing client work with personal projects.
Matthijs shares insights into his income distribution between font sales and client work, and delves into the intricacies of font licensing, purchasing, and distribution, highlighting different licensing structures and the challenges faced by both sellers and buyers.
Don't miss this episode and join us for an inspiring exploration into the art and business of type design!
All that and more when you listen to this episode:
• How Matthijs got into the world of type design
• How type designers can track licenses, ad how to know if you’re buying the right one
• How Mardi Gras become the season of festivities and parades in New Orleans
• The key to learning the art of type design
• Why it’s important to find a balance between client work and personal projects
Connect with our guest:
Instagram:@matthijsherzberg
Website: Herzberg Design Co.
LinkedIn: Matthijs Herzberg
Mentioned in this episode:
• Margo
Connect with Katie & Ilana from Goodtype
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
How to Monetize Your Creative Passion Without Dying Inside with Lauren Hom | The Typecast Episode 37
Episode 37
mardi 17 septembre 2024 • Duration 58:26
In this episode, Ilana and Katie chat with Lauren Hom, a celebrated freelance artist renowned for her distinctive lettering style and entrepreneurial prowess. Lauren is known for combining her passion for lettering with culinary arts, creating a unique recipe of creativity and business.
Lauren shares her insights into the creative process, entrepreneurship, and how her unexpected hobbies influence her work. She’s all about monetizing your passions and finding ways to explore your diverse interests.
All that and more when you listen to this episode:
• Her path to becoming a freelance artist and exploring crafts, food, and ceramics before pursuing culinary school.
• How Lauren integrates new skills and mediums into her work
• The power of viewing your career as an ongoing experiment to find what brings joy.
• How to market your work without feeling like a selling machine and how to create genuine connections and recognition in marketing.
• How culinary arts inspire her creative process and integrate into her work.
• Entrepreneurial insights and the joy of monetizing personal interests.
Connect with our guest:
Instagram: @homsweethom
Website: Hom Sweet Hom
Mentioned in this episode:
• The Meatball Studio: Spaghetti and Meatballs
• The Art of Gathering: How We Meet and Why It Matters: Parker, Priya
Connect with Katie & Ilana from Goodtype
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
We’re Making Changes: What to Do When You Get the Sunday Scaries & You’re Self-Employed | The Typecast Episode 36
Episode 36
mardi 3 septembre 2024 • Duration 48:27
In this episode, Ilana and Katie get real about the tricky balance between productivity, creativity, and finding joy in their work and life. They discuss how society’s focus on accomplishment can lead to burnout, and how they’re working to navigate this.
Ilana talks about her excitement—and a bit of fear—as she challenges herself to find fulfillment without constantly chasing the next big thing. Katie shares a powerful moment she had in therapy, where she realized her relentless drive to always improve was getting in the way of feeling truly satisfied.
As they plan passion projects for the year ahead, they also address the financial and entrepreneurial pressures they face, urging listeners to explore what truly makes them happy and join them in their search for genuine satisfaction.
It’s a candid and heartfelt conversation that offers plenty to reflect on and covers what you can expect in the coming months from the duo.
All that and more when you listen to this episode:
• How society’s focus on productivity often ties self-worth to constant achievement.
• The importance of seeking joy in work without chasing milestones.
• Balancing ambition with financial pressures
• The value of transparency regarding financial realities and entrepreneurial stress.
• Their leap to embrace change through passion projects in 2025
Connect with Katie & Ilana from Goodtype
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
Running a Lettering and Design Business with an Agent While Working a Full-Time Job with Cymone Wilder | The Typecast Episode 35
Episode 35
mardi 20 août 2024 • Duration 46:53
In this episode, Ilana and Katie dive into the world of Cymone Wilder, a lettering artist and designer. Cymone shares how working with an agent has positively impacted her career and what that relationship looks like.
Cymone also explains her choice to work a full-time job while freelancing, highlighting the stability and benefits it offers. She shares the challenges and perks of freelancing, including managing taxes, insurance, and maintaining a work-life balance. If you’ve been debating if you’re ready to take the leap or how you can manage freelance and a 9-5, you won’t want to miss this episode.
All that and more when you listen to this episode:
• The dynamics between agent and artist, and how working with an agent has transformed her career
• How collaboration plays a role in Cymone’s work and how she approaches it.
• How balanced styles, personalities, and unique strengths contribute to a project’s success
• Tips for navigating burnout when you’re balancing a heavy workload
• What factors to consider when deciding to work full-time or freelance?
Connect with our guest:
Instagram: @simonandmoose
Website: simonandmoose.com
Mentioned in this episode:
Connect with Katie & Ilana from Goodtype
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
How To Become A Book Cover Designer with Art Director Casey Moses | The Typecast Episode 34
Episode 34
mardi 6 août 2024 • Duration 51:07
In this episode, Ilana and Katie dive into the creative world of book cover design with Art Director, Casey Moses. Casey shares her journey into the field of books and insight into her job as an Art Director at a major publishing house. They explore how book covers influence reader choices, and discuss their favorite genres.
The conversation also details Casey’s process for designing book covers, hiring artists, and building a compelling portfolio, all while underscoring the value of book covers and the challenges encountered in the design process.
Casey believes all aspiring book cover designers can pursue their passions and find industry opportunities.
All that and more when you listen to this episode:
• How your favorite books and dream genres shape your creative vision
• A look inside the book cover design process, including collaboration and revisions
• How to stay adaptable in the face of changing requirements in the design process
• Tapping into the power of personal connections in the book cover design industry
• Fair compensation & industry limitations in the publishing space
Connect with our guest:
Instagram: @_thebookcase
Website: caseymoses.com
Mentioned in this episode:
Connect with Katie & Ilana from Goodtype
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
Branding and Client Relationships with Scott Fuller | The Typecast Episode 33
Episode 33
mardi 23 juillet 2024 • Duration 44:07
In this episode, Ilana and Katie sit down with Scott Fuller, the designer, illustrator, and founder of The Studio Temporary — specializing in crafting compelling brand identities, illustrations, logos, type designs, packaging, and more. Scott discusses the significance of focusing on the end goal and creating timeless, and memorable work.
Scott shares the importance of building human connections with clients, the value of interpersonal skills for designers, and the need to incorporate design improvement into education. He also discusses value-based pricing, negotiating pricing, and payment terms.
He shares his perspectives on current design trends and personal preferences, highlighting the fulfillment he finds in pursuing personal design projects.
This episode provides tips and advice for designers at all career stages from Scott’s perspective and experience focusing on impactful design and client relationships.
All that and more when you listen to this episode:
• The importance of creating work that is timeless, and memorable by focusing on the end goal.
• Embrace personal style and let it come through in your work.
• Why human connection and in-person conversations are essential in the design process.
• Mastering the basic shapes and tools to build a strong foundation in design.
Connect with our guest:
Instagram: @studiotemporary
Website: The Studio Temporary
Mentioned in this episode:
• TM, Trademarks Designed by Chermayeff & Geismar
• Malcolm Greer: Inside / Outside
Connect with Katie & Ilana from Goodtype
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
A Deep Dive into Multiple Income Streams for Freelance Artists with Jessica Hische | The Typecast Episode 32
Episode 32
mardi 9 juillet 2024 • Duration 55:35
In this episode, Ilana and Katie delve into the world of diversifying income streams in the creative industry with Jessica Hische, everyone’s favorite OG lettering artist. They discuss the importance of financial stability and how incorporating various revenue streams can contribute to a more robust creative career. From client projects to online classes and book royalties, Jessica shares her experiences and insights on what works best for her and the challenges she has encountered along the way.
The conversation touches on the landscape of creative entrepreneurship, valuable advice on balancing passion projects with financial security, and finding fulfillment in diverse income streams.
Whether you're a seasoned professional or just starting out, this episode offers practical strategies and inspiration for building a sustainable and rewarding career in the creative field.
All that and more when you listen to this episode:
• What role does diversifying income streams play in building an art business
• How to balance passion projects with financial security
• How to find fulfillment in diverse income streams
• The challenges Jessica faced in her entrepreneurial journey
• How to keep the spark alive throughout a long creative career
Connect with our guest:
Instagram: @jessicahische
Website: Jessica Hische
Mentioned in this episode:
• Brave, Kind, & Grateful: A Daily Gratitude Journal
Connect with Katie & Ilana from Goodtype
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
Related Shows Based on Content Similarities
